LONG BEACH PRM STRATEGIC PLAN
RESIDENT SURVEY PRESENTATION
PREPARED BY CITY FABRICK
JANUARY XX 2020
LONG BEACH PRM STRATEGIC PLAN
CITY COUNCIL PRESENTATION
JANUARY 18 2022
2 LONG BEACH PRM STRATEGIC PLAN PRESENTATION | WHY IS THE PLAN IMPORTANT? WHAT IS THE STRATEGIC PLAN?
The Long Beach Parks, Recreation, and Marine
Department is launching a new effort to
update the 2003 Strategic Plan, which guides
operational, staffing, and budgeting decisions
for the Department.
WHY IS IT SO IMPORTANT?
Made possible by City Council funding in 2019,
this new Strategic Plan will cover a 10-year
period [2022-2032] and will determine how the
Department will prioritize work, organize staff,
and decide where to invest.
3 WHAT’S IN THE PLAN?
The new PRM Strategic Plan is
a community-driven effort that
presents existing conditions,
community input, and finally,
community-identified goals,
values, and actions.
LONG BEACH PRM STRATEGIC PLAN PRESENTATION | WHAT’S IN THE PLAN?
1. Plan
Introduction
2. Who
We Are
3. Mission
And Values
4. Where We
Go From here
5. How Do We
Go There?
6. Plan
Appendix
4 LONG BEACH PRM STRATEGIC PLAN PRESENTATION | WHAT’S IN THE PLAN?
EXISTING CONDITIONS
This document covers the history of Long
Beach parks, park acreage and assets,
park services and amenities, relevant
plans, park equity, demographics, and
departmental responsibilities.
PARK
EQUITY
Planning Area Boundary
Up to 1.5 park acres per thousand residents
1.6-2.5 park acres per thousand residents
2.6-5.0 park acres per thousand residents
5.1-16.3 (max) park acres per thousand residents
2021 TPL
PARKSCORE RANKING
31 470,489
Total Population
9,410 People
per Square Mile
105,390
Children (0-18)
9.39% of City
is Parkland
84% Within
10-Min Walk
6.64 Park Acres
per 1,000 Residents
The Trust for Public Land annual ParkScore index is the national gold-standard comparison of park systems across the 100 most populated U.S. cities based on five categories:
access, investment, amenities, acreage, and equity.
5 OUR ENGAGEMENT STRATEGY
STRATEGY
OUTREACH
GENERAL PUBLIC SURVEY #1
(IN-PERSON/ONLINE/
VARIOUS LANGAUGES)
GENERAL PUBLIC SURVEY #2
(IN-PERSON/ONLINE/
VARIOUS LANGAUGES)
PUBLIC FEEDBACK SURVEY ON
DRAFT PLAN
(ONLINE/
VARIOUS LANGAUGES)
VIRTUAL ENGAGEMENT
(SOCIAL MEDIA, VOTING BOX STATIONS,
POSTERS, LAWN SIGNS, COMMUNITY
GROUPS, COMMUNITY EVENTS, NEWS -
LETTERS, WEBSITE)
STAFF SWOT ANALYSIS
STAKEHOLDER SURVEY
(ONLINE/VARIOUS LANGAUGES)
STAKEHOLDER GROUP INTERVIEWS
(ONLINE/VARIOUS LANGAUGES)
FEEDBACK FROM PARKS COMMIS -
SION AND CITY DEPARTMENTS
LONG BEACH PRM STRATEGIC PLAN PRESENTATION | WHAT DOES THE COMMUNITY THINK? 1632
surveys completed
14,442
Facebook followers
5 voting box locations
4 languages
75 virtual stakeholder
meeting participants
4,080
Instagram followers
40 lawn signs
32 poster locations
5 park stories
5,991
Twitter followers
392
community groups contacted
1 mobile park van
6 LONG BEACH PRM STRATEGIC PLAN PRESENTATION | OUTREACH MEDIA
PROMOTIONAL SURVEY LAWN SIGNS
POP UP SURVEY STATIONS
7 LONG BEACH PRM STRATEGIC PLAN PRESENTATION | ENGAGEMENT TIMELINE 2019 2020 2021
January 2021
Survey #2 released online
(in Spanish, Khmer, Tagolog
and English) at five inperson
ballot box locations
and advertised with 40
lawn signs around the City
March 2021
Survey #2 closes with
749 participants
September 2020
PRM Bureau Managers
hold retreat to reflect on
successes, weaknesses,
opportunities, and threats of
the PRM department
February 2021
Stakeholder
meetings begin
May 2021
Stakeholder meetings
conclude, with a total of
75 representatives from
56 local organizations
attending
May 2019
Survey #1 released online
(in Spanish, Khmer, Tagolog
and English) at five inperson
ballot box locations
and advertised with 40
lawn signs around the City
August 2019
Survey #1
closes with 740
participants
March 2020
COVID-19
pandemic delays
the release of
Survey #2
July 2021
Public feedback
survey on the draft
Strategic Plan
opens
August 2021
Public feedback
survey closes
with 69
participants
8 CASE STUDIES RELEVANT PLANS
LONG BEACH PRM STRATEGIC PLAN PRESENTATION | LITERATURE REVIEW 2003 Parks, Recreation,
and Marine Strategic Plan
2016 Parks Needs Assesment
Open Space and Recreation Plan
Land Use Element
Mobility Element
CX3 Pedestrian Plan
Bicycle Master Plan
Urban Design Element
Housing Element
Racial Equity and
Reconciliation Initiative
PRM Youth Strategic Plan
Strategic Plan for Older Adults
Animal Care Services Plan
Digital Inclusion Roadmap
Development Strategic Plan
Safe Streets LB Action Plan
San Francisco Recreation and
Parks Strategic Plan 2016-2020
San Diego Parks and Recreation
Strategic Plan 2016-2021
Portland Parks & Recreation
Strategic Plan 2017-2020
Pittsburg Parks Conservancy
Strategic Plan 2017-2020
Minneapolis Park and Recreation
Board Comprehensive Plan
Park City Municipal’s Long-Term
Strategic Plan
Oak Brook Park District Strategic
Plan
Marin County Parks and Open
Space Strategic Plan
Park Proud LA Strategic Plan
2018-2022
Denver Parks and Recreation 2017
Game Plan Update
9 LONG BEACH PRM STRATEGIC PLAN PRESENTATION | COVID-19 RESPONSE PRM’S COVID-19 RESPONSE
• Long Beach parks and open spaces were deemed ‘essential’ and remained open for residents to safely visit during the pandemic. • These spaces have been used as gathering spaces, outdoor gyms, music venues, mental health sanctuaries, and play areas. • The PRM Department adapted programming to the pandemic through initiatives such as Community Ambassadors Program, Community Learning Hubs, “Rec It” from home activities, “Virtual Out of School” homework help, “Mobile Recess”, ARISE Program.
• 158 PRM employees were reassigned to various departments to support critical functions, 10 of which were long-term reassignments.
10 LONG BEACH PRM STRATEGIC PLAN PRESENTATION | PARK MAINTENANCE
PARK MAINTENANCE
PARK MAINTENANCE
AVERAGE COST PER ACRE (2021)
$16,300 $4,500
CALIFORNIA
LONG BEACH
72%
less
PARK OPERATIONS
AVERAGE COST PER ACRE (2021)
$7,277 $5,024
U.S.
LONG BEACH
31%
less
• Park maintenance and safety was the number one priority identified in the Strategic Plan community surveys, yet this is one of the areas needing investment.
• Timely preventative maintenance will be less expensive in the long- term than deferred maintenance, since costs will increase over time as issues are left unaddressed.
• Park impact fees for proposed housing developments in Long Beach are a potential source of funding. Had appropriate fees been applied, six park expansion projects could have been funded as of 2019.
11 LONG BEACH PRM STRATEGIC PLAN PRESENTATION | PUBLIC FEEDBACK SURVEY ON DRAFT PLAN We need to plant trees, and save
the trees we have. Consider turning
municipal golf course space into
less water intensive & more widely
accessible public green space.
It’s very important to me that children
with disabilities can meaningfully
access the play equipment.
Please make safety a priority when
developing new community assets
and/or improving them. One reason I
do not use many of these amenities is
because I do not feel safe.
PUBLIC FEEDBACK SURVEY ON DRAFT PLAN
• An online survey was released to the public in
July 2021 to review the draft Strategic Plan and
share feedback.
• The survey provided an opportunity for
residents to share their support, concerns, and
general comments on the draft Strategic Plan.
• The survey was available in the City’s four
languages (English, Spanish, Khmer, Tagalog)
and closed in August 2021, with a total of 69
responses recieved.
We must focus on park equity. West Long
Beach has so many fewer park resources.
We must create more park space for west
Long Beach and PRM must be a strong
advocate for this in the community.
12 LONG BEACH PRM STRATEGIC PLAN PRESENTATION | STATEMENT OF POSSIBILITY + VALUES We make our parks and beaches safe, welcoming
spaces for all residents and visitors, putting people
at the center of all that we do - including our park
users, partners, and team members - to create inclusive, enriching, healthy communities for all to thrive.
STATEMENT OF POSSIBILITY
EFFECTIVE,
THOUGHTFUL & CAREFUL
RESPECTFUL, NURTURING,
& FOSTERING STEWARDSHIP
VALUES
TRANSPARENT,
OPEN & ACCESSIBLE
RESILIENT, RESOURCEFUL,
ADAPTIVE & RESPONSIVE
UNITED, UNIFIED,
COLLABORATIVE & CONNECTED
COLLABORATIVE
& PARTNERING
13 LONG BEACH PRM STRATEGIC PLAN PRESENTATION | GOALS, OUTCOMES, AND ACTIONS
GOALS, OUTCOMES, AND ACTIONS
PRIORITIZE HEALTH EQUITY ACROSS THE CITY.#3
OFFER MEANINGFUL RECREATIONAL
PROGRAMMING AND EVENTS.#2
PROVIDE SAFE, ACCESSIBLE PUBLIC SPACES.#1
ENSURE A DIVERSE AND DYNAMIC WORKFORCE.#4
BUILD INNOVATIVE AND LASTING PARTNERSHIPS.#5
ESTABLISH AN ENVIRONMENTALLY
SUSTAINABLE PARK ECOSYSTEM.#6
CONNECT CLEARLY AND TRANSPARENTLY
INTERNALLY, AND WITH THE COMMUNITY.#7
CREATE A FINANCIALLY SECURE
AND RESILIENT OPERATION.#8
8 24
160
GOALS
OUTCOMES
ACTION ITEMS
14 LONG BEACH PRM STRATEGIC PLAN PRESENTATION | GOALS, OUTCOMES, AND ACTIONS
GOALS, OUTCOMES, AND ACTIONS
1. Provide safe, accessible public spaces.
Outcome 1: Every Long Beach resident has walkable and bikeable access to a neighborhood park.
Outcome 2: Our parks, beaches, and marinas are safe, inclusive, and welcoming environments for everyone.
Outcome 3: There are well-resourced parks in all parts of the City, particularly in park-poor neighborhoods of North, West, and Central Long Beach.
2. Offer meaningful recreational programming and events.
Outcome 1: There is increased youth participation from all ages, genders, and abilities in physical activities like sports and recreation.
Outcome 2: Park spaces and programming meet the diverse cultural needs and interests of all Long Beach residents.
Outcome 3: Park spaces and programming serve Long Beach residents of all ages at accessible times and locations.
3. Prioritize health equity across the City.
Outcome 1: Our shared history and characteristics of our parks and communities are widely known through inclusive storytelling and appropriate policy solutions.
Outcome 2: Gaps in accessibility are addressed through programming, partnerships, physical improvements, or employment.
Outcome 3: Parks and open spaces will be used to address climate change, environmental justice, and food insecurity in our disadvantaged communities.
15 LONG BEACH PRM STRATEGIC PLAN PRESENTATION | GOALS, OUTCOMES, AND ACTIONS
4. Build innovative & lasting partnerships.
Outcome 1: We have established partnerships that integrate our parks into the education, healthcare, and economic spaces of our City.
Outcome 2: Partnerships are in place that expand the Department’s financial and operational capacity.
Outcome 3: There are standardized, well-defined processes for establishing different types of partnerships, while adapting to new opportunities.
5. Connect internally and with the community clearly and transparently.
Outcome 1: The PRM Department is considered a trusted source of information and is a community bridge builder.
Outcome 2: Clear and consistent lines of communication are maintained within and across the PRM bureaus, between frontline staff and leadership.
Outcome 3: The PRM Department engages community members and partners in conversations about park facilities and programming in an equitable, accessible, and authentic manner.
6. Establish an environmentally sustainable park ecosystem.
Outcome 1: Water is a resource that is responsibly used, protected, and managed in the design and maintenance of Park Land.
Outcome 2: Energy consumption and greenhouse gas emission will be neutral in the development and operations of our park system.
Outcome 3: The park and natural open spaces of Long Beach are respected, cared for, and expanded.
GOALS, OUTCOMES, AND ACTIONS
16 LONG BEACH PRM STRATEGIC PLAN PRESENTATION | GOALS, OUTCOMES, AND ACTIONS
7. Ensure a diverse and dynamic workforce.
Outcome 1: An equitable hiring program is in place that attracts talent from across the City.
Outcome 2: Develop and retain a dynamic and diverse workforce that meets the park, beach and marina system’s planning, service, and programming needs to restore recreation and maintenance service levels.
Outcome 3: Our team is recognized in the community, and across the City and nation as having well-trained, passionate, and customer-oriented staff.
8. Create a financially secure and resilient operation.
Outcome 1: The Department is considered a core service and has an operating budget that meets the needs and expectations of all residents.
Outcome 2: Increase public investment into the PRM Department to align with infrastucture and service needs.
Outcome 3: The PRM Department’s funding stream is diversified to leverage a variety of sources.
GOALS, OUTCOMES, AND ACTIONS
17 LONG BEACH PRM STRATEGIC PLAN PRESENTATION | NEXT STEPS + THANK YOU City of Long Beach Parks, Recreation and Marine
562.570.3100
https://www.longbeach.gov/park/business-operations/about/prm-strategic-plan/ OUR NEXT STEPS:
Prioritize outcomes and strategies for
short, medium, and long-term implementation
Implement outcomes and strategies on an annual basis
Annually report progress to the Parks & Recreation Commission
THANK YOU TO THE PARKS & RECREATION COMMISSON, OUR MANY COMMUNITY
PARTNERS, AND PARK PATRONS WHO HELPED US THROUGHOUT THIS PLANNING EFFORT TO SHAPE THE FUTURE OF THE DEPARTMENT.