Nest
ONG
BEACH
Long Beach CVB Wins the Stella Award from the Readers of Successful Meetings and M&C CA
Analysis provided by
BEACON
ECONOMICS
$1.8 Billion
economic impact of visitor spending
LONG BEACH CONVENTION & VISITORS BUREAU
Second Largest
Job Sector
at 13% (15,000+ jobs) after healthcare at 19%
LONG BEACH CONVENTION & VISITORS BUREAU
Over 18,000
Employed
LONG BEACH CONVENTION & VISITORS BUREAU
(Pre-pandemic)
$30.6 Million
in transient occupancy tax alone
LONG BEACH CONVENTION & VISITORS BUREAU
Just under 10%
of highest TOT in history
LONG BEACH CONVENTION & VISITORS BUREAU
LONG
BEACH
CVB
Samantha Mehlinger
VP of Communications
LONG BEACH CONVENTION & VISITORS BUREAU
visit
california
Co-op
LONG BEACH CONVENTION & VISITORS BUREAU
visit
California
$1.2 Million
Value
LONG BEACH CONVENTION & VISITORS BUREAU
Doubled
Investment
dollar for dollar match | platform partners | added propositions
LONG BEACH CONVENTION & VISITORS BUREAU
Over 80 Million
Impressions
What if you could What if you could ?
ALL DREAMS WELCOME
IN LONG BEACH EVEN AWE-INSPIRING ONES. IN LONG BEACH
• BEACH • BEACH
visit
California
campaign ran across
multiple platforms
irline Mashable ** travelocity
YouTube Abaut.com
ETIHAD HYALT CHANGI NBC
CBSLOCAL sport
PEGASUS KANAK express allrecipesi OPRAH.COM pandora"
ARLINES
Frommer's®
Best CHOICE Tomattes Forbes
Western. avis budget group
malaysia El Combined Qvite ERBITZ
U-S AIRWAYS
HE KIT CARIT
VISITCALIFORNIA:
POPPY AWARD WINNER
Best Content Marketing
In California
The Visit California Poppy Awards honor the best and brightest of California tourism promotion. The awards are bestowed in even-numbered years and serve as the finale to Outlook Forum.
LONG BEACH CONVENTION & VISITORS
LONG
BEAC
POPPY
CALIFORNE AWARDS
2022-
Listicles 222
Listicles
ROMEO 87
Businesses
56%
Diverse, LGBTQ+,
Women-owned
LONG BEACH CONVENTION & VISITORS BUREAU
Fair Trade Shops in Long Beach Whiskey Bars in Long Beach Aquatic Adventure: Mix & Match The slogan "Be the change. Buy the change" is Whiskey is the thinking person's spirit. Other Your Long Beach Vacation popular with Fair Trade certified retailers, which liquors, clear ones mostly, are great companions In a world that's 71% H2O, searching for your themselves have become increasingly popular at a party, but whiskey is best enjoyed quietly; next waterfront getaway can easily turn into an with mindful consumers. So what kind of change alone with one's thoughts or in the company of... unending scroll fest. Allow us to save you the does Fair Trade... time. Where else can you feed...
LONG BEACH CONVENTION & VISITORS BUREAU
Instagram
Followers 14.5%
30000
Growth
28750
27500
26250
25000
Oct Nov Dec Jan Feb March April May June July Aug Sept
LONG BEACH CONVENT
Instagram
PANADERiA LTH ST
2710 E,
Reels ORGANICA
BUSTO
106% BREAD
Increase in
accounts reached
122%
G
GUSTOBRERG.COM DEUSTOSREAD
Increase in non-
followers reached
FER
LONG BEACH CONVENTION S BUREAU
Top Earned Media
1& WORLD REPOR]
FodorsTravel US.NewS
DAILY BEAST thrillist
PCMA 'Condé Nast
LOS ANGELES
convene Traveler
BUSINESS JOURNAL
LONG BEACH CONVENTION & VISITORS E UREAU
Network News
Gondola Getaway
Long Beach Walls Fourth of July
(40th Anniversary)
$106,514 $277,739 $88,770
CBS 2
FOX 11 KTLA 5
NBC 4
ABC 7 FOX 11
KCAL 9
K •E
492,510 725,791 333,673
LONG BEACH CONVENTION & VISITORS BUREAU
LONG BEACH CONVENTION & VISI IS BUREAU
Network News
$473,023
Combined media value
Long Beach Walls | Fourth of July | Gondola Getaway (40th) Anniversary
LONG BEACH CONVENTION & VISITORS BUREAU
Network News
Over
1.5Million
Audience reached
Long Beach Walls | Fourth of July | Gondola Getaway (40th) Anniversary
LONG BEACH CONVENTION & VISITORS BUREAU
Network News
Coverage across multiple networks
LOS ANGELES
Long Beach Walls | Fourth of July | Gondola Getaway (40th) Anniversary
LONG BEACH CONVENTION & VISITORS BUREAU
KTLA Coverage
Summer 2021 - Summer 2022
OVER
$219,700 972,386+
LONG BEACH CONVENTION & VISITORS BUREAU
jt_travels and visitlb
M83 - Midnight City
Coming in 2023
10 Minute
ADVENTURE CITIES
Episode
150 Million
Households
Repeat
Bally
Airings
SPORTS Discovery
LONG BEACH CONVENTION & S BUREAU
InfluencerPartnerships
Accessibility at 2.2M+
Granada Beach
in Long Beach, CA
2.1M+
TikTok
f 253K+
HEY,
FROM
GRANADA
BEACH
39.4K+
YouTube
LONG BEACH CONVENTION & VISITORS BUREAU
LONG BEACH CONVENTION & VISITORS BUREAU
LONG
BEACH
CVB
Paula Zepeda
LBCVB I Community Relations Manager
LONG BEACH CONVENTION & VISITORS BUREAU
Completed
100+ Videos
Restaurants | Hotels | Convention Center | Attractions
LONG BEACH CONVENTION & VISITORS BUREAU
TIPS & BEST PRACTICES
•0423es
LONG
BEACH
CVB
Kenya Bannister / Joseph Jenci
Sales Department
LONG BEACH CONVENTION & VISITORS BUREAU
65%
Increase in bookings
over same time last year
LONG BEACH CONVENTION & VISITORS BUREAU
+ 180%
Lead volume increase
year over year
LONG BEACH CONVENTION & VISITORS BUREAU
Washington DC
Long Beach CVB Sales Mission
Chicago
Long Beach CVB Sales Mission
Bay Area
Long Beach CVB Sales Mission
ES.comNOW LEASING
i¡mex
LAS VEGAS
33 Industry trade shows
attended this year
+8-10%
Calendar year
2023
Increase in hotel revenue
LONG BEACH CONVENTION &
+ 23%
Calendar year
2024
Increase in group bookings
LONG BEACH CONVENTION & BUREAU
+ 134%
Calendar year
2025
Increase in group bookings
LONG BEACH CONVENTION &
Acura Grand Prix of Long Beach
Long Beach CVB Sales Mission
GL
Bronner Bros
Bronner Brothers Hair Show
ARE
pOPPIN
Competition
LONG BEACH CONVENTION & VISITORS BUREAU
Gaylord Hotels
Chula Vista Bay Front - San Diego CA
Comparison
Gaylord Pacific Long Beach
Total meeting rooms 73 45
Largest exhibit space (sq ft) 140,000 224,000
Total space 477,000 400,000
Stories 22
Doubles 1,100
Kings 411 -
Suites 89 -
Total rooms 1,600 1,600
LONG BEACH CONVENTION & VISITORS
Repositioned
Industry recognized
LONG BEACH CONVENTION & VISITORS BUREAU
DISCOVER
LO
Before
Promenade Lobby Long Beach Convention Center
After
Promenade Lobby Long Beach Convention Center
Before
Terrace Theater Long Beach Convention Center
After
Terrace Theater Long Beach Convention Center
LONG BEACH PERPORMING ARTS CENTER
MNIC
Before
Terrace Theater Plaza Long Beach Convention Center
LONG BEACH PERFORMING ARTS CENTER
After
Terrace Theater Plaza Long Beach Convention Center
New
Rainbow Bridge Long Beach Convention Center
CU-T
After
Rainbow Bridge Long Beach Convention Center
BEACH CONVENTON & BEINEN CONE,
Before
The Cove
LONG BEACH PEROR NG AN
After
The Cove
THE COVE
Before
Pacific Ballroom
After
Pacific Ballroom
THE PACIFIC BALLR
YEARS
ANNIVERSARY
THE PACIFIC BALLROOM
The Pacific Ballroom
$400 Million+
In EEl since it was launched in 2013
LONG BEACH CONVENTION & VISITORS BUREAU
4,129
Full-time jobs created
LONG BEACH CONVENTION & VISITORS BUREAU
$162.8 Million
In associated earnings
LONG BEACH CONVENTION & VISITORS BUREAU
$65.1 Million
Generated in tax revenues
LONG BEACH CONVENTION & VISITORS BUREAU
INTRODUING
our
Newest
Turnkey Space
LONG BEACH CONVENTION & VISITORS BUREAU
VIDEO
LONG BEACH CONVENTION & VISITORS BUREAU
Before
Pacific Gallery & Patio
After
Pacific Gallery & Patio
C
BOGART
CỌ
ART
CO
AR
Erika Respress
Bronner Brothers, Inc.
Lynn M. Gangone, Ed.D
American Association of Colleges for Teacher Education (AACTE)
HONORING EXCELLENCE IN THE MEETINGS INDUSTRY
Stella_
Awards
NORTHSTAR
MEETINGS GROUP
David
Blansfield
Executive Vice President/Group
Publisher, Meetings Group
7 LBCVB
CONSECUTIVE
BEST
WINS
STELLA AWARD WEST
WINNER
FROM READERS OF M&C AND SUCCESSFUL MEETINGS MAGAZINES
HONORING EXCELLENCE IN THE MEETINGS INDUSTRY MEETINGS
LBCVB
BEST
CONSECUTIVE
WINS
STELLA AWARD WEST
WINNER PCr
FROM READERS OF M&C AND SUCCESSFUL MEETINGS MAGAZINES
HONORING EXCELLENCE IN THE MEETINGS INDUSTRY