Long Beach City Council
May 23, 2023

May 23, 2023

HONORABLE MAYOR AND CITY COUNCIL
City of Long Beach
California
RECOMMENDATION:

Declare an Ordinance amending the Long Beach Municipal Code (LBMC) to reinstate language in Chapter 5.92 related to the operation of adult -use dispensaries in mixed - used buildings in Downtown Long Beach to correct the clerical/scrivener error and allow the approved Ordinance amendments from June 15, 2021, to remain in place. (Citywide)

DISCUSSION
On June 15, 2021, the City Council approved an Ordinance amendment (ORD-21-0021) to the LBMC to amend language in Title 5 , to amend and restat e the Downtown Planned Development District (PD-30), amend Section 5.92.420, Section 5.92.760, Section 5.92.765, and Section 5.92.955, to allow the operation of adult-use cannabis dispensaries within mixed- use buildings in downtown by way of conditional use permit approval. The intent of the Ordinance amendment within Chapter 5.92 was to address how the provisions of the respective Title 5 sections would apply to adult-use dispensaries in Downtown Long Beach.

In summary, the Ordinance amendments executed the following:
• Allowed dispensaries to be located within buildings that contain residential units; • Superseded Title 5 provisions to the contrary and required these uses to adhere to the high storefront transparency standards that reinforce the Do wntown’s walkable environment, while still complying with the Title 5 requirements that limit product visibility from the public right-of-way; and,
• Harmonized PD-30 transparency requirements generally within Title 5 requirements that allow lower storefront transparency (Building Design) and require posting of certain interior signs (Interior Signage), by reinforcing the PD -30 transparency requirements and eliminating any potential conflict between the regulations.

On May 17, 2022, the City Council approved an Ordinance amendment (ORD-22-0015) to the LBMC Chapter 5.90 and Chapter 5.92 to amend the regulations relating to the Cannabis Equity Program and cannabis dispensary business licenses , and adopt a Resolution authorizing the City Manager, or designee, to establish a Request for Proposals (RFP) for cannabis dispensary business licenses for the Cannabis Equity Program. The amended regulations included the addition of the Cannabis Equity Program provisio ns to Chapter 5.90, expansion of the Green Zone for cannabis dispensaries, establishing a merit-based RFP process to select eight equity Office of the City Manager
411 West Ocean Boulevard, 10th Floor
Long Beach, CA 90802
(562) 570-6711
ORD-23

HONORABLE MAYOR AND CITY COUNCIL
May 23, 2023

THOMAS B. MODICA

CITY MANAGER

applicants to apply for a dispensary license, and strengthening of the Cannabis Equity Program eligibility criteria and application process improvements.

The Ordinance amendments have since been codified into the LBMC and implemented by the Department of Development Services and Office of Cannabis Oversight. However, due to a clerical/scrivener’s error, the May 17, 2022 , Ordinance amendments under ORD-22-0015 reinstated an old version of Chapter 5.92 including Section 5.92.420, Section 5.92.760, Section

5.92.765, and Section 5.92.955. Thus, eliminating the June 15, 2021 Ordinance amendments that were previously approved by the City Council and codified under ORD-21-0021 relating to the operation of adult-use dispensaries in mixed-used buildings in Downtown Long Beach. The recommended action would simply correct this clerical/scrivener’s error and allow the approved Ordinance amendments from June 15, 2021, to remain in place.

This matter was reviewed by Deputy City Attorney Arturo D. Sanchez on May 8, 2023, and by Revenue Management Officer Geraldine Alejo on May 2, 2023.

TIMING CONSIDERATIONS

City Council action is requested on May 23, 2023, to ensure timely correction of this clerical/scrivener’s error to the LBMC and allow the approved Ordinance amendments from June 15, 2021, to remain in place.

FISCAL IMPACT

This recommendation has no staffing impact beyond the normal budgeted scope of duties and is consistent with existing City Council priorities. There is no fiscal or local job impact associated with this recommendation.

SUGGESTED ACTION:

Approve recommendation.

Respectfully submitted,

ATTACHMENTS: ATTACHMENT A – ORDINANCE AMENDMENT
ATTACHMENT B – JUNE 15, 2021, CITY COUNCIL LETTER
ATTACHMENT C – ORD-21-0021
ATTACHMENT D – MAY 10, 2022, CITY COUNCIL LETTER
ATTACHMENT E – MAY 17, 2022, CITY COUNCIL LETTER
ATTACHMENT F – ORD-22-0015

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OFFICE OF THE CITY ATTORNEY DAWN MCINTOSH, City Attorney 411 W. Ocean Boulevard, 9th Floor Long Beach, CA 90802 ORDINANCE NO.

AN ORDINANCE OF THE CITY COUNCIL OF THE

CITY OF LONG BEACH AMENDING THE BEACH
MUNICIPAL CODE BY AMENDING CHAPTER 5.92 TO

REINSTATE LANGUAGE RELATED TO THE OPERATION

OF ADULT-USE DISPENSARIES IN MIXED-USED

BUILDINGS IN DOWNTOWN LONG BEACH
WHEREAS, on June 15, 2021, the City Council approved an ordinance amendment (ORD-21-0021) to the Long Beach Municipal Code (“LBMC”) to amend language in Title 5, amend and restate the Downtown Planned Development District (PD- 30), amend Section 5.92.420, Section 5.92.760, Section 5.92.765, and Section 5.92.955 , to allow the operation of adult-use cannabis dispensaries within mixed-use buildings in downtown byway of conditional use permit approval; and
WHEREAS, the intent of the ordinance amendment within Chapter 5.92 was to address how the provisions of the respective Title 5 sections would apply to adult- use dispensaries in Downtown Long Beach; and
WHEREAS, on May 17, 2022, the City Council approved an ordinance amendment (ORD-22-0015) to the LBMC Chapter 5.90 and Chapter 5.92 to amend the regulations relating to the Cannabis Equity Program and cannabis dispensary business licenses, and adopt a resolution authorizing the City Manager to establish a Request for Proposal for cannabis dispensary business licenses for the Cannabis Equity Program; and
WHEREAS, the ordinance amendments have since been codified into the LBMC and implemented by the Department of Development Services and Office of Cannabis Oversight; and
WHEREAS, due to a scrivener’s error, the May 17, 2022 , ordinance

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OFFICE OF THE CITY ATTORNEY DAWN MCINTOSH, City Attorney 411 W. Ocean Boulevard, 9th Floor Long Beach, CA 90802 amendments under ORD-21-0015 reinstated an old version of Chapter 5.92 including Section 5.92.420, Section 5.92.760, Section 5.92.765, and Section 5.92.955, thereby eliminating the June 15, 2021 ordinance amendments previously approved by City Council and codified under ORD-21-0021 relating to the operation of adult-use dispensaries in mixed-use buildings in Downtown Long Beach; and WHEREAS, the recommended action would clarify that the approved ordinance amendments from June 15, 2021 are still in place; NOW, THEREFORE, the City Council of the City of Long Beach ordains as follows:

Section 1. The Long Beach Municipal Code is amended by amending Subsection 5.92.420.B. to read as follows:

B. Adult-Use Cannabis Dispensary premises shall not be located within:

1. A six-hundred foot (600’) radius of a public or private school (as defined in California Health and Safety Code Section 11362.768(h).

2. A six-hundred foot (600’) radius of a day care center.

3. A six-hundred foot (600’) radius of a playground or
community center.

4. A six-hundred foot (600’) radius of a library.

5. A six-hundred foot (600’) radius of any other
Dispensary.

6. Within a building which contains a dwelling unit, with the exception of adult-use cannabis dispensaries, as otherwise permitted on ground floors of mixed-use buildings within the Downtown Planned Development District (PD-30).

7. A building which contains a dwelling unit, with the
exception of those dispensaries otherwise permitted on ground floors of

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OFFICE OF THE CITY ATTORNEY DAWN MCINTOSH, City Attorney 411 W. Ocean Boulevard, 9th Floor Long Beach, CA 90802 mixed-use buildings within the Downtown Planned Development District (PD-30).

8. A dwelling unit within a zoning district.

Section 2. The Long Beach Municipal Code is amended by amending Subsection 5.92.760.A. to read as follows:

A. From a public right-of-way, there shall be no exterior evidence of cannabis goods, graphics depicting cannabis goods, or commercial cannabis activity, except for any signage authorized by this Code. Premises located within PD-30 shall also be designed to comply with Downtown Pedestrian-Oriented transparency standards (if applicable), whereby clear, nonreflective display windows or doors shall comprise at least sixty percent (60%) of the ground-floor street façade of active, pedestrian-oriented uses.

Section 3. The Long Beach Municipal Code is amended by amending Section 5.92.765 as follows:

5.92.765 Building Design
The nature and operations of Adult Use Cannabis Businesses have the potential to result in building design changes that represent a departure from typical building appearances. The following criteria is intended to minimize impacts to neighborhood character caused by building design changes resulting from remodeled and new premises for Adult-Use Cannabis Business and commercial cannabis activities:

A. Building Design must meet any applicable criteria in Title 21 of this Code, Specific Plans, or Planned Developments.

B. Any blank building facade on an existing industrial or commercial building over twenty-five feet (25’) visible from the street shall be prohibited and must incorporate architectural features, such as building

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OFFICE OF THE CITY ATTORNEY DAWN MCINTOSH, City Attorney 411 W. Ocean Boulevard, 9th Floor Long Beach, CA 90802 plane breaks, three-dimensional elements, transparent windows, doors, changes in color and materials and landscaping that result in a building with articulation.

C. Windows

1. On any new commercial or industrial building elevation fronting the street, windows shall comprise at least thirty percent (30%) of the ground floor building elevation. On all other ground floor elevations visible from the street, windows shall comprise at least twenty-five percent (25%) of the building elevation.

2. Existing buildings located on public right of ways
classified as neighborhood connectors or greater, with elevations visible from the public right of way, shall maintain a minimum window area of at least twenty-five percent (25%) of said building elevation when incorporated with other architectural features and treatments.

3. An identifiable entrance to the cannabis facility shall be visible from the street.

4. Windows along the street-facing frontage shall be
transparent. Such glass should be clear with an exterior daylight reflectance of not more than eight percent (8%).

5. Where feasible, the storefront window shall provide
visibility to the tenant space. Where visibility to the tenant space by means of the storefront window is not feasible due to security needs of the permittee’s operation, the creation of a storefront window display may be permitted. Alternatively, storefront windows may be constructed of bullet resistant glass.

6. Window display areas shall have a minimum depth of
at least forty-two inches (42”), not including walls. Display windows shall be permitted for up to one-hundred percent (100%) of the building storefront

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OFFICE OF THE CITY ATTORNEY DAWN MCINTOSH, City Attorney 411 W. Ocean Boulevard, 9th Floor Long Beach, CA 90802 window area. The window display area shall be maintained with a creative attractive window display including but not limited to display of artwork, non- cannabis plants, and the like.

7. Notwithstanding the foregoing requirements of Section

5.92.765(C), premises located within PD-30 shall be designed to comply with Downtown Pedestrian transparency standards (as applicable), whereby clear, nonreflective display windows or doors shall comprise at least sixty percent (60%) of the ground-floor street façade of active, pedestrian-oriented uses.

Section 4. The Long Beach Municipal Code is amended by amending Section 5.92.955 as follows:

5.62.955 Interior signage required
Dispensaries shall post the following notice(s), on a separate sign, or by adding the following notices to the interior sign required pursuant to Section

5.90.060 of this Code, conspicuously and where an average customer is likely to clearly view said notice within the permitted premises:

A. “Smoking, vaporizing, ingesting, or consuming cannabis, cannabis products, tobacco, or alcohol on these premises, or in their vicinity, is prohibited and a violation of the Long Beach Municipal Code.” B. “Patrons must immediately leave the premises and should not consume cannabis goods until at home or in an equivalent private location.” C. “CALIFORNIA PROP. 65 WARNING: Smoking of cannabis
and cannabis-derived products will expose you and those in your immediate vicinity to cannabis smoke. Cannabis smoke is known by the State of California to cause cancer.”
D. Consistent with this Subsection, such signage is prohibited on exterior windows and storefronts on ground-floor street facades, and

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OFFICE OF THE CITY ATTORNEY DAWN MCINTOSH, City Attorney 411 W. Ocean Boulevard, 9th Floor Long Beach, CA 90802 premises located within PD-30 are furthermore subject to the Downtown Pedestrian-Oriented transparency standards (if applicable), whereby clear, nonreflective display windows or doors shall comprise at least sixty percent (60%) of the ground-floor street façade of active, pedestrian-oriented uses.

Section 5. The City Clerk shall certify to the passage of this ordinance by the City Council and cause it to be posted in three (3) conspicuous places in the City of Long Beach, and it shall take effect on the thirty-first (31st) day after it is approved by the Mayor.

I hereby certify that the foregoing ordinance was adopted by the City Council of the City of Long Beach at its meeting of , 2023, by the following vote:

Ayes: Councilmembers:

Noes: Councilmembers:

Absent: Councilmembers:

Recusal(s): Councilmembers:

City Clerk
Approved: (Date) Mayor

CITY OF
LONG
Development Services
411 West Ocean Boulevard, 3'" Floor Long Beach, CA 90802 562.570.5237
June 15, 2021

HONORABLE MAYOR AND CITY COUNCIL
City of Long Beach
California
RECOMMENDATION:

H-19
Receive the supporting documentation into the record, conclude the public hearing, review and determine that the proposed Long Beach Municipal Code (LBMC) amendments are exempt from the California Environmental Quality Act (CEQA) pursuant to Section 15308 (Actions by Regulatory Agencies for Protection of the Environment) and Section 15061 (b)(3) (Common Sense Exemption), as it will not result directly or indirectly in significant environmental impacts (CE20-147); and, Declare an Ordinance amending the LBMC (ZCA20-015) to amend language within Title 5; and by amending and restating the Downtown Planned Development District (PD-30), to allow the operation of adult-use cannabis dispensaries within mixed-use buildings in the Downtown Area by way of Conditional Use Permit approval, read the first time and laid over to the next regular meeting of the City Council for final reading. (Districts 1, 2)

DISCUSSION
In recent years, a number of Long Beach Municipal Code (LBMC) amendments have been adopted to regulate where and how both medical and adult-use cannabis businesses can operate in Long Beach, in conformance with State laws and a local voter-approved ballot initiative. On May 5, 2020, the City Council provided further direction regarding desirable changes to expand retail cannabis operations to mixed-use buildings. On April 15, 2021, the Planning Commission held a public hearing, approved a Categorical Exemption (CE20-147) and a Conditional Use Permit (CUP 20-016), and recommended that the City Council approve the proposed Zoning Code Amendments (ZCA) to clarify relevant regulations in LBMC Title 5 and in the Downtown Planned Development District (PD-30) to allow adult-use cannabis dispensaries to be located within mixed-use buildings in the Downtown area, with the approval of a Conditional Use Permit (CUP), and compliance with the storefront transparency requirements of the Downtown Plan (Attachment A - Planning Commission Staff Report and Attachments). In a related action, the Planning Commission also approved a CUP to allow the co-location of an adult-use cannabis dispensary with a proposed medical cannabis dispensary at 433 Pine Avenue, contingent on City Council adoption of the proposed code amendments.

As a result of a series of actions taken by the City Council, medical cannabis dispensaries are permitted citywide, and previous ZCA allowed adult-use cannabis dispensaries in Long Beach's commercial zoning districts. However, those ZCAs did not include similar updates to Planned Development Districts to allow cannabis dispensaries in Planned Development Districts (PDs) and subdistricts that allow commercial retail uses. As a result, adult-use cannabis dispensaries are not explicitly allowed in PD-30, and, they are moreover, not

ATTACHMENT B

HONORABLE MAYOR AND CITY COUNCIL
June 15, 2021

permitted in mixed-use buildings containing dwelling units citywide, as set forth in Title 5 of the LBMC. Consequently, the proposed ZCA would allow the operation of adult-use cannabis dispensaries in mixed-use buildings within PD-30. The proposed ZCA would entail the following LBMC amendments:

1. Amendments to the PD-30 Use Tables to allow adult-use cannabis business where retail uses are currently permitted, with a CUP.

2. Amendments to Title 5 to:

Background
a. Allow cannabis dispensaries in mixed-use buildings in PD-30 only; and, b. Require that dispensaries in PD-30 adhere to PD-30's greater storefront transparency requirements.

On January 1, 2016, the Medical Cannabis Regulation and Safety Act (MCRSA) took effect, creating a statewide regulatory and licensing system for medical cannabis businesses in California. On November 8, 2016, Long Beach voters approved Measure MM. Measure MM established Chapter 5.90 (Medical Marijuana Businesses) within the LBMC and created a regulatory structure for medical cannabis businesses in Long Beach. As a part of Measure MM, a limitation of 32 medical cannabis dispensaries was established on a citywide basis.

Additionally, Measure MM superseded many zoning regulations defining where medical marijuana businesses are allowed in Long Beach.

On November 8, 2016, California voters approved Proposition 64, the Adult Use of Marijuana Act (AUMA). AUMA serves as the equivalent of MCRSA, from the standpoint of adult-use cannabis businesses. The following year, on June 27, 2017, Governor Jerry Brown signed into law the Medicinal and Adult-Use Cannabis Regulation and Safety Act (MAUCRSA), which merged State regulations for medicinal and adult-use commercial cannabis activity into a single framework. MAUCRSA has given local governments the ability to regulate and/or prohibit adult cannabis activity within their jurisdictions.

Subsequently, in 2018, the City of Long Beach (City) adopted additional changes to portions of LBMC Title 21 - Zoning, and Title 5 - Regulation of Businesses, Trades and Professions, all pertaining to the regulation of adult-use cannabis. Changes to LBMC Title 21 included amendments to Use Tables in Chapters 21.31 (Residential Districts), 21.32 (Commercial Districts), 21.33 (Industrial Districts), 21.34 (Institutional Districts), and 21.35 (Park Districts), establishing the regulations that govern each adult-use cannabis type by its land use category.

Changes to Chapter 21.32 (Commercial Districts) saw the addition of an "Adult-Use Cannabis Dispensary" category to Table 32-1, within Section 21.32.130 of the LBMC (whereby adult-use cannabis dispensaries would be allowed in each of the commercial zones), as shown in Table 1 below. However, it should be noted that these code amendments did not introduce specific changes to any of the PDs. As a result, adult-use cannabis dispensaries are currently not expressly permitted in any of the PDs (including PD-30).

HONORABLE MAYOR AND CITY COUNCIL
June 15, 2021

'

CNP ' CNA , CNR
1 CCA
Adult-Use Cannabis
Dispensary
y y y y
CHW cs
y y y y y
Changes to LBMC Title 5 included the addition of Chapter 5.92 (Adult-Use Cannabis Business and Activities), providing all pertinent operational standards for the regulation of adult-use cannabis facilities. As a part of the adoption of Chapter 5.92, licensed dispensaries would be required to co-locate (i.e., hold both a medical license and an adult-use license at one location) and the City would only accept applications for adult-use dispensaries from the 32 existing medical cannabis dispensaries. As a result, the citywide limitation of 32 medical cannabis dispensaries was applied to adult-use cannabis dispensaries as well (notwithstanding the general citywide allowance of adult-use cannabis dispensaries in any of the commercial zones). In May 2020, the City Council requested an amendment to the LBMC with specific attention to allowing retail cannabis businesses on the ground floor of mixed-use buildings.

Proposed Zoning Code Amendments
Proposed PD-30 Amendments
The PD-30 Zoning District and regulations precede the changes in cannabis regulation, and PD-30 is currently "silent" regarding adult-use cannabis dispensaries. Although the PD-30 Zoning District Ordinance does not specifically call out or categorize adult-use cannabis dispensaries in Table 3-1 (Land Uses and Permit Requirements), several establishments exist in Downtown Long Beach because of the co-location requirement. Generally, in the zoning regulations (as outlined above) cannabis dispensaries are treated as any retail use and thus are allowed in commercial zoning districts. However, LBMC 5.92 currently allows dispensaries in commercial buildings only and expressly prohibits adult-use cannabis dispensaries from being located within mixed-use buildings. Consequently, Title 5 is proposed to be amended to allow adult-use cannabis dispensaries with in mixed-use buildings, only within Downtown, given its existing mixed-use context and development patterns-and only if they comply with PD-30's greater storefront transparency requirements. Additionally, to allow adult-use cannabis dispensaries within mixed-use buildings in Downtown Long Beach, PD-30 must be amended to include them in the use table. The proposed amendments (Attachment B - Proposed PD-30 Amendments) include adding a "Cannabis Dispensary (Adult-use)" category to the Retail Section of Table 3-1 within the PD-30 Ordinance.

With the proposed PD-30 amendment, an adult-use cannabis dispensary would require a CUP approval within the Downtown Plan Area of the larger PD-30 boundaries and would be prohibited within the subarea designated as the Downtown-Neighborhood Overlay area. The proposed amendments would also indicate that the use would additionally be subject to Title 5 standards. Staff finds that the CUP process to approve such uses alongside the Title 5

HONORABLE MAYOR AND CITY COUNCIL
June 15, 2021

regulations will sufficiently regulate the use, ensuring that these types of uses can operate in a manner compatible with the mix of commercial and residential uses found within Downtown.

Furthermore, Title 5 requires several buffers from sensitive uses such as schools and parks, along with a minimum 1,000-foot distance separation between dispensaries. These buffers will further ensure that there would not be an overconcentration of the cannabis dispensaries within Downtown. The PD-30 map (Attachment C - PD-30 Map) provides an image of the PD-30 boundaries, which delineates the Downtown Plan Area from the Downtown-Neighborhood Overlay area.

Proposed Title 5 Amendments
In conjunction with the PD-30 amendment, changes to four different sections of Title 5 are proposed and are summarized below (Attachment D - Proposed LBMC Title 5 Amendments).

LBMC Sections 5.92.420 - Location Requirements, 5.92.760 - Visibility, 5.92.765 (C) - Building Design, and 5.92.955- Interior Signage are each proposed to be amended to address how provisions of the respective Title 5 sections would apply to adult-use dispensaries in the Downtown. To summarize, the amendments would:
• Allow the dispensaries to be located within buildings that contain residential units; • Supersede Title 5 provisions to the contrary and would require these uses to adhere to the high storefront transparency standards that reinforce the Downtown's walkable environment, while still complying with Title 5 requirements that limit product visibility from the public right-of-way; and,
• Harmonize PD-30 transparency requirements generally with Title 5 requirements that allow lower storefront transparency (Building design) and require posting of certain interior signs (Interior Signage), by reinforcing the PD-30 transparency requirements and eliminating any potential conflict between the regulations.

The Pedestrian-Oriented Map (Attachment E - PD-30 Pedestrian-Oriented Map), shows the main and secondary streets in Downtown that require a 60 percent ground floor transparency and prohibit interior blinds, drapes, posters, signage, and interior shelving for product displays visible from the public right-of-way that obscure more than 10 percent of the transparent areas of each respective storefront.

Zoning Code Amendment Findings
In accordance with State law, the proposed amendments are congruent with the General Plan (Attachment F - Zoning Code Amendment Findings). Specifically, the proposed changes are consistent with the Land Use Element's goals for Downtown Long Beach. The Downtown (OT) PlaceType designation encourages a mix of land uses and housing types, with a focus on providing active ground floor shops, restaurants, and cafes. It promotes a highly urbanized core featuring compact development composed of a mix of compatible uses, building types and styles. Introducing adult-use cannabis dispensaries as a recognized use category eliminates the current ambiguity in the regulations and appropriately implements the goals of the OT PlaceType as it relates to the subject use. Dispensaries are recognized as retail uses, which

HONORABLE MAYOR AND CITY COUNCIL
June 15, 2021

generally fall within the vision of providing active ground floor shops among the mix of compatible uses. The proposed amendments also require that such uses seek a CUP to ensure sensitive integration of these uses and compatibility with surrounding uses.

This matter was reviewed by Assistant City Attorney Michael J. Mais on May 26, 2021 and by Budget Management Officer Rhutu Amin Gharib on May 27, 2021.

Public Hearing Notice
In accordance with public hearing notification requirements for a Zoning Ordinance Amendment in LBMC Section 21.21.302.C, notice of this public hearing was published in the Long Beach Press-Telegram on June 8, 2021. Due to the declared state of emergency, notices were not provided to City libraries (most are closed), notice posting was provided at City Hall but not at multiple locations. A notice of the proposed zoning code amendment was distributed through the City's LinkLB e-mail blast system and to individual stakeholders who have requested notification on this item. No responses were received regarding this matter as of the date of preparation of this report. Any comments received prior to the City Council hearing will be provided at the hearing.

Environmental Review
The proposed Zone Code Amendment is exempt from the California Environmental Quality Act (CEQA), pursuant to Section 15308 (Actions By Regulatory Agencies for Protection of the Environment) and Section 15061 (b)(s) (Common Sense Exemption) as it can be seen with certainty that the subject modifications to the LBMC noted above will not have the potential for having a significant effect upon the environment and, therefore, the activity is not subject to CEQA. The proposed amendments modify the approval process for certain uses but do not modify the total amount of development nor the characteristics of that development beyond what was previously studied for Downtown Long Beach (CE20-147).

TIMING CONSIDERATIONS
Pursuant to Section 21.25.103 of the Zoning Code, this request must be presented to the City Council within 60 days of the Planning Commission hearing, which took place on April 15, 2020. The June 15, 2021 meeting of the City Council was the first available hearing date for this item.

FISCAL IMPACT
The recommendation does not have a direct fiscal impact. The goal of the proposed Zoning Code Amendments is to facilitate business creation and access to services in the Downtown area. The exact timing or quantification of these activities is dependent on future actions by private property owners and any projection of their impact would be speculative. Costs associated with processing future development applications will be offset by permit fees and surcharges. This recommendation has no staffing impact beyond the normal budgeted scope of duties and is consistent with existing City Council priorities. There is potential for modest job growth associated with this recommendation.

HONORABLE MAYOR AND CITY COUNCIL
June 15, 2021

SUGGESTED ACTION:

Approve recommendation.

Respectfully submitted,
OSCAR W. ORCI

DIRECTOR OF DEVELOPMENT SERVICES
ATTACHMENTS: CITY COUNCIL ORDINANCE
APPROVED:

THOMAS B. MODICA

CITY MANAGER

ATTACHMENT A- PLANNING COMMISSION STAFF REPORT AND ATTACHMENTS ATTACHMENT B - PROPOSED PD-30 AMENDMENTS
ATTACHMENT C - PD-30 MAP
ATTACHMENT 0- PROPOSED LBMC TITLE 5 AMENDMENTS
ATTACHMENT E-PD-30 PEDESTRIAN-ORIENTED MAP

ATTACHMENT F-ZONING CODE AMENDMENT FINDINGS

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OFFICE OF THE CITY ATTORNEY
ROBERT E. SHANNON, City Attorney
411 West Ocean Boulevard, 9th Floor
Long Beach, CA 90802-4664
O R D I N A N C E N O. ORD-

AN ORDINANCE OF THE CITY COUNCIL OF THE

CITY OF LONG BEACH AMENDING THE LONG BEACH
MUNICIPAL CODE BY AMENDING SECTION 5.92.420,
SECTION 5.92.760, SECTION 5.92.765, AND SECTION

5.92.955; AND BY AMENDING AND RESTATING THE

DOWNTOWN PLANNED DEVELOPMENT DISTRICT
(PD-30), TO ALLOW THE OPERATION OF ADULT-USE

CANNABIS DISPENSARIES WITHIN MIXED-USE

BUILDINGS IN DOWNTOWN BY WAY OF CONDITIONAL

USE PERMIT APPROVAL
WHEREAS, on June 13, 2000, the Long Beach City Council adopted Ordinance No. C-7694 amending and restating the Downtown Planned Development District (PD-30). Ordinance No. C-7694 was amended by Ordinance No. C-7719 adopted on November 28, 2000, and thereafter, PD-30 was amended by the following ordinances adopted as follows: C-7830 on October 22, 2002; C-7884 on November 4, 2003; C-7950 on October 5, 2004; ORD-05-0009 on June 7, 2005; ORD-05-0042 on November 22, 2005; ORD-06-0033 on September 12, 2006; ORD-06-0043 on October 3, 2006; ORD- 06-0049 on October 24, 2006; Ordinance No. ORD-07-0018 adopted on April 24, 2007; and Ordinance No. ORD-12-0001 adopted January 17, 2012; WHEREAS, the Planning Commission, a t its hearing on April 15, 2021, reviewed the proposal to amend Title 5 and amend and restate PD-30, to allow the operation of adult-use cannabis dispensaries within Mixed-Use buildings in Downtown by way of Conditional Use Permit (CUP) approval and, thereafter, voted to recommend to the City Council that Title 5 and PD-30 be amended as proposed; WHEREAS, the City Council, her eby finds that the proposed amendments to

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OFFICE OF THE CITY ATTORNEY
ROBERT E. SHANNON, City Attorney
411 West Ocean Boulevard, 9th Floor
Long Beach, CA 90802-4664
PD-30 and Title 5 will not adversely affect the character, livability or appropriate development of the surrounding properties and that the proposed amendments are consistent with the goals, objectives and provisions of the General Plan.

NOW, THEREFORE, the City Counc il of the City of Long Beach ordains as follows:

Section 1. Subsection A.5 of S ection 5.92.420 of the Long Beach Municipal Code is amended to read as follows:
5 . W i t h i n a b u i l d i n g w h i c h c o n t a i n s a d w elling unit, with the exception of adult-use canna bis dispensaries, as otherwise permitted on ground floors of mixed-use buildings w ithin the Downtown Pla nned Development District (PD-30).

Section 2. Subsection A of Section 5.92.760 of the Long Beach Municipal Code is amended to read as follows:

A. From a public right-of-way, there shall be no exterior evidence of cannabis goods, graphics depicting cannabis goods, or commercial cannabis activity, except for any signage authorized by this Code. Premises located within PD-30 shall also be designed to c omply with Downtown Pedestrian-Orient ed transparency standards (if applicable), whereby clear, nonref lective display windows or doors shall comprise at least sixty percen t (60%) of the grou nd-floor street façade of active, pedestrian- oriented uses.

Section 3. Subsection C.7 of Section 5.92.765 of the Long Be ach Municipal Code is amended to read as follows:
7 . N o t w i t h s t a n d i n g t h e f o regoing requirements of Section 5.92.765(C), premises lo cated within PD-30 shall be designed to comply with Downtown Pedestrian-Or iented transparency standards (as

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OFFICE OF THE CITY ATTORNEY
ROBERT E. SHANNON, City Attorney
411 West Ocean Boulevard, 9th Floor
Long Beach, CA 90802-4664
applicable), whereby clear, nonref lective display windows or doors shall comprise at least sixty percen t (60%) of the grou nd-floor street façade of active, pedestrian- oriented uses.

Section 4. Section 5.92.955 of the Long Beach Municipal Code is amended by adding Subsection D to read as follows:

D. Consistent with this Subsec tion, such signage is prohibite d on exterior windows and storefronts on ground-floo r street facades, and premises located within PD-30 ar e furthermore subject to the Do wntown Pedestrian-Oriented transparency standards (if applicable), whe reby clear, nonreflective d isplay windows or doo rs shall comprise at least sixty percent (60%) of the gr ound-floor street façad e of active, pede strian- oriented uses.

Section 5. The Downtown Plan (PD-30) is hereby amended and restated in its entirety as set forth in Exhibit “A”, which exhibit is attached hereto and incorporated herein by this reference; and the area encompassing PD-30 is depicted on the map as set forth in Exhibit “B”, which exhibit is attached hereto and incorporated herein by this reference.

Section 6. The City Clerk shall certify to the passage of thi s ordinance by the City Council of the City of Long Beach and cause the same to be posted in three conspicuous places in the City of Long Beach, and it shall take effect on the thirty-first day after it is approved by the Mayor.
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OFFICE OF THE CITY ATTORNEY
ROBERT E. SHANNON, City Attorney
411 West Ocean Boulevard, 9th Floor
Long Beach, CA 90802-4664
I hereby certify that the foregoing ordinance was adopted by the City Council of the City of Long Beach at its meeting of , 20__, by the following vote:

Ayes: Councilmembers:

Noes: Councilmembers:

Absent: Councilmembers:

Recusal(s): Councilmembers:

City Clerk
Approved: __________________
( D a t e ) M a y o r
city of long beach
downtown plan
January 2012
EXHIBIT "A"

ACKNOWLEDGEMENTS
Mayor and City Council
Honorable Mayor Bob Foster
Vice Mayor Suja Lowenthal, Councilmember, 2nd District
Robert Garcia, Councilmember, 1st District
Gary DeLong, Councilmember, 3rd District
Patrick O’Donnell, Councilmember, 4th District
Gerrie Schipske, Councilwoman, 5th District
Dee Andrews, Councilman, 6th District
James Johnson, Councilmember, 7th District
Rae Gabelich, Councilwoman, 8th District
Steven Neal, Councilmember, 9th District
City of Long Beach Planning Commission
Becky Blair, Chair
Alan Fox, Vice Chair
Charles Durnin
Leslie Gentile
Philip Saumur
Melani Smith
Donita Van Horik
City of Long Beach Redevelopment Agency Board
John Thomas, Chair
Diane Arnold, Vice-Chair
John Cross
Julie Heggeness
Teer Strickland
Vivian Tobias
City of Long Beach Development Services Staff
Amy J. Bodek, Director
Special Recognition
Downtown Visioning Committee Members
Downtown Steering Committee Members
Consultant T eam
AECOM, Cityworks Design, Iteris, Strategic Economics, and ICF Jones and Stokes with Patricia Smith, Contributing
Planning Bureau
Derek Burnham
Jill Griffiths
Steve Gerhardt
Angie Zetterquist
Scott Kinsey
Mark Hungerford
Redevelopment Bureau
Robert Zur Schmiede
Carl S. Morgan
David S. White
Jamilla Vollmann
Pear Utrapiromsuk
Erika Martin

DOWNTOWN PLAN
CITy OF LONG BEACH
January 2012
Prepared for City of Long Beach Development Services Department AECOM, Cityworks Design, Iteris, Strategic Economics, and ICF Jones and Stokes VISION + INTRODUCTION
Creating a Plan for Downtown
The Vision for Downtown
Highlights of the Plan
Cha
RaCTeR + CONNeCTIVITy
Character
Connectivity
DeVeLOPMeNT STaNDaRDS
Zoning
Permitted Land Uses
Intensity, Height, and Transitions
Development Intensity and Development Incentives
Parking Standards and Transportation Management
Build-To Line/Setbacks Standards
Open Space Standards
Additional Standards
DeSIgN STaNDaRDS
Overall Standards
Standards by Building Type
Standards by Building Type – Low Rise
Standards by Building Type – Mid Rise
Standards by Building Type – Towers
The Design of Private Open Space
Parking Structure Design
STReeTSCaPe + PUbLIC ReaLM STaNDaRDS
Introduction
Streetscape
Street Trees
Planting
Hardscape
Site Furnishings and Lighting
Public Open Space
Pedestrian Connectivity
Public Art
SI
gN STaNDaRDS
Overall Guidelines and Compliance with Zoning Code
Guidelines by Sign Type
Temporary and Prohibited Sign
hISTORIC PReSeRVaTION
Historic Resources in Long Beach
PLaN aDMINISTRaTION
Policy Basis and Role of the Downtown Plan
Development Approval Process
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8 19
21 23
27 35
37 40
46 48
50 52
54 56
57 59
72 74
78 82
86 88
91 93
94 95
97 98
99 100
101
102
103
105
107
109
111
113
119
121
122
TabLe Of CONTeNTS

Vision + introduction
1 downtown plan
CITY OF LONG BEACH JANUARY 2012
SECtIon 1 vIsION + INTROdUCTION
2 downtown plan
CITY OF LONG BEACH JANUARY 2012 3
SECtIon 1 vIsION + INTROdUCTION
. The ImporTance of a
DownTown plan
For most successful American cities, the downtown
represents the symbolic center of commerce, trade,
culture and social life. The area that now comprises
Downtown Long Beach (Downtown) emerged when
Wilmore City was incorporated in 1887. Prior to that,
the area was platted into small blocks to serve a growing population that was initially attracted by agricultural opportunities. Later, the discovery and extraction of oil, the development of the Port and the ascent of Southern
California’s defense industry provided the economic
engines for Long Beach to attain its status as one of
California’s largest cities (today it ranks as fifth largest in the state).

Downtown Long Beach has a relatively compact
geographic footprint located atop a bluff overlooking the Pacific Ocean. It is also where the Los Angeles River and the various business activities associated with the Port of Long Beach meet the pleasure activities of the waterfront, beach and marinas. All of these factors provide both
challenges and opportunities that require sound planning and design guidance as Downtown Long Beach continues
to mature.

Since Downtown’s inception over a hundred years ago,
much has changed. In the 1960s–70s rapid suburban
growth led to a reduced Downtown population and less
emphasis on Downtown as the focal point of commerce
and public life. More recent effects include globalized trade that brought significant changes in leading industries and job types, combined with a renewed interest in
creating livable communities that are less reliant on the automobile.

As a Pacific Rim city, Long Beach has many influences
economically and culturally. Downtown continues to be
the hub of tourism, business and transit for the entire city.

It is also home to a growing population of residents who want, within a livable urban core, convenient amenities and services. T oday there are many unique features and treasures within the 1-square-mile Downtown, and when
conceived as a whole, they each contribute to making
Downtown and the City of Long Beach a memorable
place. The Long Beach Downtown Plan (Downtown Plan)
was written with a fundamental recognition of what is
“quintessentially Long Beach” and seeks to guide how
new private and public development can build on existing strengths and enhance the whole.

Downtown Long Beach is a memorable place
Build on Downtown Long Beach’s historical roots
creaTIng a plan for DownTown
downtown plan
CITY OF LONG BEACH JANUARY 2012
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4 signaL
hiLL
seaL Beach
carson
Los
aLamitos
Lakewoo D
Downtown
pLan area
710
405
605
artesia FwY
paciFic coast hwY
Los
co
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L
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ocean
BLVD
warDLow rD
LakewooD BLVD
Los
angeLes
(approx.
20 miLes)
port o F
Long Beach
Long Beach
harBor
Figure 1-1
regional context
aLamitos
10th st.

Los angeles river
san
gabriel
river
7th st.

BroaDwaY
Long Beach BLVD
paciFic aVe
magnoLia aVe
LinDen aVe
eLm aVe
anaheim st.
citY oF Long Beach
orange
count Y
(approx.
15 miLes)
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CITY OF LONG BEACH JANUARY 2012 5
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creaTIng a plan for DownTown
There are many facets that contribute to Downtown’s
unique sense of place: It has a social heart (Pine Avenue and the waterfront), a civic core (Civic Center, City Hall, Courthouse), and major attractions (Convention Center,
aquarium and major hotels, restaurants and beaches).

It has areas with rich architectural identity (Ocean
Boulevard, Villa Riviera, Willmore Historic District, East Village, Museum of Latin American Art) and areas that
are emerging and redefining themselves (North Pine,
Promenade). Importantly, most of Downtown’s treasures
are a short walk from each other; they would not be
as meaningful on their own, or if they were located in
another part of Long Beach.

Any vision of the future must respect Downtown’s
rich architectural legacy, which includes outstanding
building examples of Art Deco, Streamline Moderne and
Spanish International Style, as well as other styles. T o make Downtown Long Beach a more complete place,
this Plan strives to enhance what is currently great and to encourage even greater contributions from all new
development. The Plan is therefore predicated on the
preservation of historic structures and the introduction of new innovative buildings—both are essential to a
thriving metropolis.

As a magnet for investment, office and residential towers, and civic institutions, Downtown will always experience more large-scale development activity than the City’s
surrounding residential neighborhoods. However, because of the magnitude of that financial investment, and the
desire to attract jobs and businesses, it is vital that Long Beach keep current a plan describing what is wanted for Downtown today and in the future.
enhance what is great
retain the architectual legacy
Some have felt that the fast pace of development funding and construction in Long Beach and all across the West
Coast, over the last 10 years, resulted in a reactive
planning process. This Downtown Plan encourages
a proactive planning process with developers and
institutions. This proactive process is critical for Long Beach to be well positioned when the pace of design
and construction activity increases. In recent years, the approach used for the Downtown Plan has become
known as a “form-based code.” This means the focus
is on the design and character of the building and how
it contributes to defining and activating the nearby
public realm. Less focus is on traditional regulation
characterized by a list of uses permitted or not
permitted within the building. Having such an adopted
plan may make Downtown Long Beach more attractive
to developers, who can see, clearly codified, what the
residents and stakeholders want, what they see as
good design, and more importantly what is right for
Downtown, a key component of the larger City.
downtown plan
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6 creaTIng a plan for DownTown
The VIsIonIng process
The roots of this document were formed in a highly
social “visioning process” that began in 2006 with the
volunteer efforts of a Visioning Committee and input
received through public workshops. This initial process resulted in a message that combined words and imagery
to convey what the future might look like. This visioning provided a necessary foundation for the Downtown
Plan and, as a reference to that important foundational work, some of these images are included throughout this chapter. Going forward, the document will exist as the
formal policy document to be used by City Staff on a
daily basis to (1) keep true to the community’s vision, and (2) provide specific standards and guidelines to reference when working with developers.

The more specific content of this Plan was developed
with the contributions of a Downtown Steering
Committee. Their mission was to advise Staff and the
design consultants as the Plan evolved, to provide
continuity with the prior visioning process, progress
the thinking on focused topics through subcommittees,
and to review and comment on draft versions of the
document. A public workshop attended by Downtown
residents and stakeholders provided additional insights and suggestions that were critical to the text and graphic content.

Today’s Economic Forces
In conjunction with the Plan, a market analysis of the
greater Downtown Long Beach area was prepared for
the Redevelopment Agency to evaluate both current
conditions and projections for the future buildout.

While the pace of Downtown development, as well as
thirteen posters were created during the Downtown visioning process input received at public workshops
downtown plan
CITY OF LONG BEACH JANUARY 2012 7
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creaTIng a plan for DownTown
steering committee examined height standards on bus tour development elsewhere, will continue to be impacted by
economic cycles, the study concluded that the addition
of new housing and the increase in resident population
will continue to attract new jobs. The new residents and Downtown employees will increase support for retail
businesses. Overall, there are substantive reasons to be optimistic about Downtown’s future.
a susTaInable fuTure
As the City embarks on a sustainable path to the
future, a Sustainable City Action Plan has been adopted that establishes initiatives and goals that will guide
future operational and policy decisions for buildings
and neighborhoods, energy, transportation, urban
nature, waste reduction and water usage. For all issues sustainability seeks consider the environmental, social, and economic components and to maximize benefit with the
smallest negative impact.

The Downtown Plan addresses the issues of sustainable
design at the most fundamental level of planning
and design. These standards reinforce a land use and
transportation relationship that supports transit-
oriented development nearest the Metro Blue Line
stations, walkable streets, a bicycle-friendly environment, and mix of jobs, housing and amenities within a vibrant urban center. Encouraging a balance of transportation
modes through good planning, design and development
will effectively reduce vehicle miles travelled within
Long Beach and, in turn, reduce vehicle emissions that
contribute the greatest share of our region’s greenhouse gases.
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8 The VIsIon for DownTown
major attractions are adjacent to Downtown
With this clear vision and lofty but attainable goals,
Downtown Long Beach is positioned to remain a model
for metropolitan growth and a location of international importance. In achieving that model, the Downtown Plan
acts as a comprehensive spatial development plan to
implement strategies that both preserve and enhance the ideals that have contributed to Downtown’s successes
while seamlessly instilling new principles of sound urban development. Such strategies will keep Downtown home
to the highest concentrations of residential and economic activity in the City, as well as the hub of arts and culture.

Long Beach is a place where residents are proud to live, work, and play, and the Downtown Plan is designed to
shape the future development of this vibrant City center in a way that is both visionary and sustainable.
guIDIng prIncIples
The Visioning Committee also developed a set of nine
guiding principles, which are meant to shape the outcome during the Downtown Plan’s implementation. These
represent the culmination of the visioning and outreach process and also serve as a basis of the Plan.

VIsIonIng sTaTemenT
Long Beach is a WATERFRONT METROPOLIS with a feel for the past and anticipation for the future. We are a model of international living and distinguish ourselves through a unique vision: progressive, diverse, cultured. Fueled by a vibrant City center, Long Beach is a place where residents are proud to live, work, and play. downtown plan
CITY OF LONG BEACH JANUARY 2012 9
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whaT wIll be The ouTcome?
In the near term, a number of projects are underway
that promote the principle of improving Downtown’s
public realm infrastructure. For example, the Pine Avenue Streetscape Improvement Project between Shoreline
Drive and 8th Street will contribute to the ongoing
betterment of walkability and connectivity. Similarly, the completion of the Metro Blue Line Bicycle and Pedestrian Access Plan will assist in acquiring funding to realize a range of improvements that will encourage bicycling and walking to all the Metro Blue Line Stations.

The Guiding Principles described on this page and the
development standards and incentives contained in
this Downtown Plan aim to create a world-class City
center, and a vibrant and energetic Downtown that will
be home to a diverse mix of people, businesses, and
attractions. The Plan will provide for more and expanded urban choices for living, working, and shopping in the
Downtown in a true mixed-use City center. The Plan
will ensure that Long Beach remains highly livable, with interconnected open space and transit, and a range of
community services and cultural opportunities.

Achieving a high-quality urban realm, bold architecture, and a progressive global city requires a plan that both regulates and stimulates future development. The
Downtown Plan provides development standards and
guidelines that establish the critical components for
future development, while promoting design creativity as a real estate market catalyst. Specifically, the goals of the Plan include the following outcomes:

The VIsIon for DownTown
Development is balanced with open space
1 We promote the development of a DISTINCTIVE
DOWNTOWN SKYLINE, providing a vibrant,
compact city core attracting cosmopolitan and
creative people.
2 Our lively Downtown acts as the HEART OF THE
CITY, connecting with the neighborhoods and
coastline.
3 We encourage an INFRASTRUCTURE to
accommodate a future that is less dependent on
fossil fuels and more focused on walking, bicycling,
and public transportation.
4 We invite and support new industries to invest in
our future so that we can continue to DIVERSIFY
OUR ECONOMY and promote job growth while
strengthening our existing backbone of convention,
tourism, and port business.
5 We endorse BOLD ARCHITECTURE, PLANNING,
AND CONSTRUCTION that utilize green building
technology and incorporate sustainable energy.
6 We demand QUALITY in building practices in
order to ultimately create historical masterpieces.
7 We value our buildings of HISTORIC merit and
seek to preserve or restore them through adaptive
reuse.
8 We include the best aspects of an innovative
GLOBAL CITY: dynamic architecture, light-filled
public spaces, active recreation, celebration of
our unique culture, and respect for the natural
environment.
9 We work together to ensure the SUCCESS of this
vision and it is our promise to the City and its
residents to invest in the future.
guIDIng prIncIples for
DownTown long beach
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10 Enhanced Mobility
The vision for Downtown reflects the City’s forward-
thinking, unified approach toward alternative
transportation methods that operate with efficiency,
directness, and speed. This marks a deliberate departure from antiquated suburban models that focus almost
exclusively on maximizing the efficiency of vehicular
movement and vehicular parking. Once in Downtown,
visitors, residents, and employees will enjoy engaging, clean, and safe pedestrian environments, including paseos, pedestrian-oriented lighting, and sidewalks connecting
all of the amenities and excitement of a vibrant urban
environment. A walkable Downtown is a successful
Downtown.

This renewed commitment to improved mobility in
Downtown incorporates improvements integrated into
the street systems, including upgraded transit and Blue Line facilities; an increase in the number of interlinked bicycle pathways and related accommodations, such
as the existing Bikestation; and pedestrian-oriented
amenities. T ogether they will make Downtown a more
welcoming environment, regardless of one’s chosen
means of travel.

Additionally, a fully balanced multi-modal system
can provide benefits beyond transportation. Where
implemented, there are typically increases in economic
and business activity and recreational opportunities, and increased support—and accompanying demand—for
social and cultural institutions. Bicycle and pedestrian travel causes virtually no air or noise pollution and, as a by-product, improves the health of Downtown.

The VIsIon for DownTown
1 Embrace a “park once” philosophy in the
Downtown, stressing the utilization of Downtown’s
existing surplus of public parking and a renewed
emphasis on shared use of parking facilities.
2 Facilitate walkability using initiatives such as the
recent Pine Avenue Streetscape Improvement
Project as a model for other pedestrian right-of-
way enhancements in Downtown.
3 Strengthen connectivity between Downtown
and areas south of Pine Avenue, such as the
convention center, The Pike, Shoreline Village, and
the Alamitos Beach bike path, to attract visitors to
and from the waterfront.
4 Introduce standards that allow for future transit
innovation—such as the reintroduction of the
streetcar—and the necessary infrastructure
improvements that would lend to its success.
5 Encourage high-density, transit-oriented
development near existing Blue Line corridors to
maximize usage of existing transit systems and
support their success through regulations aimed
at improved streetscape and building design along
routes.
6 Uphold the title of The Most Bicycle Friendly City
in America through the enhancement of existing
bicycle amenities, such as the Bikestation; building
on the successes of Downtown’s dedicated
3rd Street and Broadway bicycle lanes; and
integrating the Downtown’s bicycle-friendly roads
and bikeways with the City’s greater bicycle path
network.

DesTInaTIon DownTown
A Citywide multi-modal transportation network
reinforces the role of Downtown as the focal point
of the City.

Dedicated bike paths improve rider safety
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A successful downtown is a destination. This is especially true for Long Beach, with its coveted waterfront
location and wide range of land uses that draw workers, residents, and visitors into its Downtown. T o facilitate the convenient and efficient exploration of Downtown
attractions, connectivity between destinations—and the
means of such—is a critical outcome of the Plan.

Downtown Long Beach will function as a hub of
activity accessible to all through an interconnected
transportation network that extends far beyond its
borders. Enhanced Blue Line and transit stops will
create a welcoming entrance into Downtown, and
the reintroduction of the streetcar system may add
a appealing, yet efficient, means of traversing through the area’s increasingly revitalized corridors. For those who prefer non-motorized transport, enhanced
streetscapes—complete with the ample, necessary
amenities to make them an attractive, viable option—will provide attractive and safe grounds for both pedestrians and cyclists.

Interconnected Pedestrian Space
The Downtown Plan identifies standards and guidelines
for an interconnected pedestrian network of open spaces, urban parks, plazas, community gardens, courtyards, and paseos. These resources within Downtown offer a range
of recreational opportunities and amenities, in addition to their valuable role as a natural aesthetic. The Plan places great importance on streetscape design, a critical aspect of the City’s public realm. Quality streetscape design and availability of usable open spaces provide respites from the frenzy of urban life in Downtown, offering places to read, reflect and recharge, or meet and chat with friends and colleagues. In addition to open space requirements
contained within the Plan, the City will continue to
pursue development opportunities for public open space
enhanced stations make transit use more comfortable
mutli-modal systems give community members greater choices The VIsIon for DownTown
downtown plan
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12 open spaces large and small activate Downtown
successful open space can be either formal or informal
in the form of pocket parks, dog parks, and other types of facilities, knitting together an interconnected network of open spaces serving all types of users and offering open space in all neighborhoods of Downtown.

Whether public or private, fully accessible and inviting open spaces are essential to the health and vibrancy of any downtown. It is perhaps from these open spaces
that the scale, architecture, and character of the urban realm are best experienced. The interconnected open
space network of urban parks, plazas, community gardens, courtyards, and paseos provide pedestrians direct contact with aesthetically pleasing natural features and a path of efficient travel to nearby amenities. A careful, coordinated design of these open space corridors will serve to create safe and suitable walking areas that enhance livability and create a more rewarding Downtown experience.

Quality Urban Architecture
From both land and sea, the Downtown Long Beach
skyline creates a dramatic impression and a statement
about the importance of Downtown. Each new
building must be a positive addition to this skyline. By incorporating standards and guidelines for site and
building design, the Downtown Plan establishes minimum
thresholds of quality but allows flexibility by focusing on key elements of design and character of new structures, allowing the marketplace to dictate the details of form and use. This allows for bold new ideas and timeless
design principles to shine through and add interest and vitality to the Long Beach skyline over time.

Well-designed buildings are the “building blocks” of great streets and neighborhoods. Good design typically results from projects that are conceived in their total with a “big design idea,” and respond sensitively to their immediate The VIsIon for DownTown
The case for peDesTrIans
A walkable Downtown is the cornerstone of a
successful urban environment, a proven generator
of economic growth, healthier living, and overall
sustainability.
1 Promote dense, mixed-use developments that
encourage pedestrian travel for access to goods,
services, and entertainment.
2 Emphasize pedestrian safety improvements such
as the installation of decorative street lighting,
pedestrian crossings, and bulb-outs—such as
those recently installed in the Downtown’s East
Village—to calm automotive traffic.
3 Continue parkway landscaping efforts along
Downtown streets to create a more attractive,
inviting pedestrian realm.
4 Create plazas, paseos, and walkways that
interconnect various Downtown attractions and
facilitate pedestrian activity.
5 Explore pedestrian linkages between Downtown
and Alamitos Beach, the City’s largest public open
space.
6 Support residents and visitors with pets with
“clean solution” stations and appropriately
designed animal-oriented spaces such as K-9
Corner and Downtown Dog Park.
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The VIsIon for DownTown
context while artfully solving the programmatic needs of the owner and building users. This should also be evident at the finer levels of execution—like the selection of
materials, windows, doors, details, and the landscaping palette, where all elements combine to realize a larger architectural composition. Additionally, good building
design includes active street-level uses with human-
scale design features that will enhance the experience of moving through Downtown at street level and contribute
to a high level of pedestrian activity.

A world-class Downtown, featuring innovative high-
quality design, will attract a new class of commercial
and office development and tenants, and more visitors,
and contribute to the quality of the urban realm. From
human-scale building frontages at the street level to
distant views of its balanced, signature skyline, Downtown residents and visitors will continue to see an urban
environment characterized by a sensitive blending of
carefully preserved older structures, high-quality new
construction, architectural gems, and engaging public
spaces.
1 New development shall be designed in such a way
as to blend into the overall context of neighboring
structures, particularly those with historic
significance.
2 Ensure that the “public realm” of the street
is consistent on Downtown’s most identifiable
corridors by enforcing minimum building heights.
3 Require human-scale building frontages—
particularly at street level—that appear open
and inviting to the public and contain appropriate
pedestrian amenities.
4 Preserve existing view corridors and natural light
passages when considering taller structures,
and hold new high-rise buildings to the highest
standards of design to maintain the Downtown’s
legacy of well-detailed, crafted, and timeless
buildings.
5 Create a transition in bulk and scale to maintain
a quality and balanced skyline. Enhance new
development with significant landscaping, both
on-site and within the abutting public right-of-
way. Enforce design standards that encourage
innovation and design of high-quality architecture
and urban form.
6 Ensure that the individual design elements all
contribute in a meaningful way to a complete,
coherent design vision.
archITecTural characTer
Building design shall contribute not only to
immediate site surroundings, but also enhance the
overall Downtown aesthetic.

Bold ideas and timeless design principles

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14 The VIsIon for DownTown
Sustainability
Continuing the City’s forward-thinking approach toward
sustainable design and development, the Plan advances
a number of goals aimed at preserving the area’s
natural elements and lowering the ecological footprint
of Downtown. The Citywide Sustainable City Action
Plan and the green building policy is augmented in the
Downtown Plan by development incentives. These are
provided for projects that include LEED certification or equivalent, green roofs, use of renewable energy, public open space in excess of the standards, and rehabilitation of historic structures. The Plan’s focus on linking density to transit significantly reduces automobile emission
levels and lowers the Downtown’s heat island effect.

These future-oriented policies will specifically direct the City toward more environmentally friendly forms of
development and community building.

As home to the highest concentrations of development in Long Beach, Downtown will continue to uphold the City’s efforts at being a national leader in the sustainability movement. Quality transit-oriented projects will line
upgraded, user-friendly Blue Line and bus routes, and
the current infrastructure catering primarily to private automobile access into and around Downtown will
be augmented by an upgraded system of bicycle and
pedestrian amenities. T ogether with the implementation of various City policies and regulations aimed at
“greening” Downtown, this will help ensure a cleaner,
healthier Downtown of the future.
1 Continue Long Beach’s proactive approach to
environmental issues by adopting standards that
support the existing Sustainable City Action Plan,
Green Building Development Standards, Water-
Efficient Landscaping Ordinance, and the Low
Impact Development Ordinance.
2 Encourage LEED Certified Silver or higher on all
new Downtown developments.
3 Increase the greening of Downtown through
right-of-way landscaping enhancements, public
parks, and vegetated pathways linking streets with
public and private open spaces, such as linkages
connecting The Promenade and Pine Avenue.
4 Incorporate sustainable construction techniques
into infrastructure projects to reduce long-term
project impacts.
5 Implement public right-of-way enhancements such
as energy-efficient street lights/signs and other
amenities.
6 Support the emergence of Downtown as a center
of green jobs through various education and job
promotion campaigns.
7 Continue promotion of alternative transportation
as a means to, from, and within Downtown.
susTaInabIlITY frameworK
A commitment to sustainable practices in both
public and private spaces will ensure a healthy,
more livable Downtown for future generations.

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Activities and Events – Enrichment of Arts and
Culture
From summer concerts to trade shows and conventions
to a myriad of special events, Downtown truly
personifies the heart of the City. Aided by a temperate coastal climate, hundreds of events each year, including community gatherings of all types, art walks, street
performances, and festivals, attract visitors from near and far. Art installations and window displays, exterior lighting of buildings, and other similar features create a truly unique urban environment, bringing newcomers and
regulars back to Downtown to enjoy their leisure time
and the unique architecture and character.

With no other South Bay location boasting such a
large mix and concentration of activities and events,
Downtown Long Beach is a highly popular regional
destination. The Downtown Plan strives to expand
this level of activity, encouraging the enrichment of the Downtown environment through the ongoing promotion
of large, annual events—running the gamut from athletic competitions (the Long Beach Grand Prix and Long
Beach Marathon) to street parades and concerts (the
Long Beach Gay & Lesbian Pride celebration, Summer
And Music [SAM])—as well as those with a more local
flavor, such as the East Village Art District’s monthly Art Walk and the weekly Downtown Farmer’s Market. The
continued hosting of these events and supporting venues for new events provide an immeasurable opportunity to
showcase the spirit and character of Downtown.

A diverse collection of recreational opportunities for
residents, visitors, and tourists are readily available within Downtown. From the hosting of large conferences to
the continued scheduling of a diverse range of musical
and cultural events, Downtown will cater to the interests of all segments of society. Creative art and performance spaces will see their numbers grow, increasing the
Downtown’s status as a hub of culture and nightlife.

Downtown will be an arts destination for visitors and
home to many of America’s top writers and visual and
performing artists. The Downtown Plan will implement
strategies to make this vision a reality.
1 Maintain the City’s partnership with the
Downtown Long Beach Associates, Convention and
Visitor’s Bureau, and other Downtown stakeholders
to continue the promotion of visitor-service
attractions.
2 Continue to pursue events of national and
international interest, such as the hosting of the
TED Conference.
3 Maintain a streamlined process for Downtown
special event application review.
4 Foster development strategies that bolster the
East Village’s standing as a regional hub of
creativity, and encourage creative spaces, such as
the recent Art Exchange project and 4th + Linden
design studios, within the district.
5 Seek to establish suitable Downtown performance
spaces as new trends in art and entertainment
present themselves.
6 Program evening events that encourage Downtown
businesses to extend their operating hours.

The role of arTs anD
culTure In DownTown
Drawing both visitors and local residents, a wide
range of entertainment options are critical to the
vitality of Downtown.
unique events draw people from near and far
The VIsIon for DownTown
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16 1 Facilitate the reinvention of historically significant structures and incentivize—through density
waivers, parking reductions, and other means—
adaptive reuse possibilities, as seen in the Kress
Lofts, Insurance Exchange, and Walker Building
projects.
2 Require development on Downtown sites in
proximity to structures of historic significance
to be designed harmoniously with the existing
building’s historic character.
3 Create a more streamlined Certificate of
Appropriateness process for small-scale
modifications to existing historically significant
structures.
4 Create opportunities to educate and promote
Downtown and the adjacent waterfront’s historic
past.
hIsTorIc characTer
A key component of the Downtown character
derives from the presence of structures from the
turn of the century. Integrating modern structures
with those of historic significance will positively
reflect Downtown’s continuing urbanization
progress.
encourage new uses for older buildings
The VIsIon for DownTown
A Respect for History
Downtown Long Beach has a fine collection of older
structures that are associated with the people, events, and history of the City. These buildings are the tangible roots of communal memories, reminding residents and visitors
of where the City has come from and how it has grown.

Preserving examples of historic buildings keeps intact the connection between the past, present, and future. Many
of these historic buildings are architecturally significant for their materials, design, construction, ornament, and craftsmanship. Because of their unique urban character, they visually enrich our urban experience and can provide property owners with tangible benefits. In competitive
real estate markets, well maintained historic buildings often have a special marketing edge.

Understanding the enriching value of these character-
defining resources, the Plan complements the greater
Long Beach goal of preservation and protection through
adaptive reuse strategies and regulations that require
future developments to be designed in a manner that
harmoniously strengthens the present Downtown
fabric. Important incentives for historic preservation are available at the federal and state level. Federal programs include the Federal Historic Preservation Tax Incentive Program, which creates tax credits, and the Preservation downtown plan
CITY OF LONG BEACH JANUARY 2012 17
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The VIsIon for DownTown
Easements Program, which creates charitable tax
deductions. State programs include the 2007 California
Historic Building Code, and the Uniform Code for
Building Conservation which deal with the unique
building construction and safety issues inherent in historic buildings, and the Mills Act Program, which provides for reductions in property taxes for qualified historic buildings.

A careful blending of both old and new will add to the
rich history of Downtown. The emphasis on adaptive
reuse will see older buildings reinvented in ways that
pay homage to their past while renewing their status as destinations and places of interest.

Supporting Infrastructure
As one of the oldest neighborhoods in the City,
Downtown faces the challenge of balancing the increasing flow of daily activity with the ever-present needs of an older infrastructure network. Ongoing maintenance and
repair of streets, sidewalks, utilities, and communication systems remain a top priority, as well as the continued, successful collaboration between the City and service
agencies, who, together, will lay the foundation for
Downtown’s continued vitality and success.

Downtown’s future will consist of street improvements
to make the area more readily accessible to both
pedestrians and bicyclists. Enhanced sidewalks and
connectivity via landscaped and amenity-rich paseos will connect points of interests in a way that will encourage a “park once” approach, encouraging visitors to walk to multiple Downtown destinations. Improved interface
between buildings and their adjoining streetscapes will create an enjoyable, safe pedestrian environment that will act as a catalyst for the growth of Downtown’s retail and restaurant sector.
1 Ensure that future street improvements cater
to all modes of transportation, not simply
automobiles.
2 Require infrastructure improvements, when
necessary, as conditions of future development
approvals.
3 Support the development of Downtown passenger
terminals that serve two or more travel modes,
such as the proximity of existing Blue Line stops,
Downtown’s First Street Transit Mall, and the
BikeStation.
4 Provide clear and attractive wayfinding signage to
and within Downtown.
5 Explore the potential for a free wireless network
throughout Downtown.
6 Enhance the appearance, functionality, and safety
of sidewalks and other pedestrian spaces.

InfrasTrucTure sYsTems as
DeVelopmenT caTalYsT
Properly functioning infrastructure is a proven
catalyst for a successful, dynamic Downtown.

Improvements in this realm will serve to increase
the efficient movement of goods and people, and
serve to support future development.

More Detailed/
Near-Term
Projects
Level of Plan Scale &
Speci/f_icityPhysical Extent
Understanding The Planning Document Hierarchy For Downtown Long Beach More Conceptual-
Based/Long
Vision Planning
VisionRegulatoryProject
Planning Policy Framework
Providing policy initiatives and planning
requirements
Examples: National, State, and Regional (SCAG,
SCAQMD) Regulations, Policies, and Plans
Citywide Plans
Goals and policies for future land-use decisions
(guide for future development); Provides vision
and guidance, but does not regulate land-use;
Integrates a multitude of concepts such as
sustainability, healthy living initiatives, economic
development, and provides overarching
comprehensive vision, or provides guidance for a
particular topic citywide
Examples: General Plan Update (Long Beach
2030), Long Beach Strategic Plan 2010, Bikeway
Master Plan, Capital Improvement Plan
(Infastructure Master Plan)
Conceptual Area Plans
Geographically focused plans which address
relevant topics pertinent for speci/f_ic areas;
Provides vision, guidance and intended outcomes
through guidelines, but doesn’t regulate land-use
Examples: Downtown Vision Statement,
Strategic Guides For Development For Central
and Downtown Redevelopment Project Areas,
Streetscape Enhancement Master Plan,
Downtown Retail Vision
Community Plan/PD/Zoning
Consistent with and systematically implements
vision or conceptual documents for a particular area
and/or topic; Implementation through zoning
regulation, and enforceable development
standards, does regulate land-use, setbacks,
height, density, and other development standards
Examples: Downtown Community Plan,
Local Coastal Plan (Implementation Measures)
PD-6 Downtown Shoreline
Implementation/Improvement Plans
Detailed construction-level projects, plans, and
local implementation strategies
Examples: Pine Ave. Streetscape Project, East
Village Arts District Guide For Development,
Blueline Pedestrian/Bike Access Plan,
3rd Street & Broadway Bicycle Plan,
Downtown Long Beach Area Retail
Implementation Strategy
Composite
A coordinated series of plans at various scales to
guide development and infastructure priorities,
create great streets, and enhance neighborhoods
and foster vibrant communities
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18 The VIsIon for DownTown
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hIghlIghTs of The plan
Section 1 – The Vision and Introduction provides
the context for the Downtown Plan, clarifies its relation to other guiding documents, describes its outgrowth
from a visioning process, and articulates the expected
outcomes..

Section 2 – Connectivity and Character describes
the multimodal transportation facilities that will serve Downtown and how the pedestrian, bicycle, transit, and
vehicular components all work together. It also describes important neighborhoods and character areas adjacent to and within Downtown.

Section 3 – Development Standards defines
acceptable uses and envelopes for development, density, parking, building height and setbacks. These standards
essentially define the developable envelope and are
intended to both regulate and stimulate development.

Section 4 – Design Standards focuses on urban
design and architecture to achieve pedestrian-friendly
development and to foster buildings that are “good
neighbors” making a significant design contribution to
their block, street and neighborhood.

Section 5 – Streetscape and Public Realm
Standards provides more specific criteria for the design of streetscape, street trees, planting, hardscape, site furnishings, lighting, open space and public art.

Section 6 – Sign Standards provides overall guidance
in the design of commercial, residential and temporary
signs.

Section 7 – Historic Preservation encourages
adaptive reuse, treatment of landmark buildings,
incentives.

Section 8 – Plan Administration clarifies the
development approval process, procedures and
environmental review assumptions of the Program EIR.
relaTIonshIp To oTher plans
The City’s broadest reaching plan document is its
General Plan; the forthcoming Long Beach 2030 Plan.

Other documents that supplement the General Plan
and provide broad guidance for all areas of the City are documents like the Sustainable City Action Plan and the Bicycle Master Plan.

Second in the hierarchy of regulating documents are
Specific Plans. This Downtown Plan is not a Specific
Plan, but will provide very localized guidance and
standards for new development.

Third, and representing the greatest level of specificity, are Improvement Plans. For Downtown Long Beach,
these would include the Pine Avenue Streetscape
Improvement Project, East Village Arts District Guide for Development, and the Metro Blue Line Bicycle and Pedestrian Access Plan. These documents must remain consistent
with the principles of the Downtown Plan but provide
very detailed design and implementation plans for
improvements that will be realized in the near term.
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20 Chara C ter+Conne Ctivit y
2 downtown plan
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22 downtown plan
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CharaCter
Downtown CharaCter areaS
Within the Downtown, there are a number of “character
areas,” which are discussed throughout the Downtown
Plan. These areas have evolved over time, so that each has a unique feel and unique attributes that should be
strengthened through new development and rehabilitation.

The Downtown character areas are discussed on the
following pages, and their locations are generally identified in Figure 2-1.

CiviC Center
This area includes the Civic Center, public library, and Lincoln Park. It is a primary icon and gathering area within the City.

BUSineSS anD entertainMent area
Downtown is the heart of Long Beach and the site of
much development in the recent past. It is the business, retail, and tourism hub of the City, and also the home of many of the City’s historic and cultural treasures. It is characterized by tall buildings; high vehicular, pedestrian, and transit traffic; and diverse building sizes and uses.

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24 WEST END

The West End is located at the west side of Downtown,
east of the I-710 freeway and Cesar Chavez Park.

This district is defined by low-rise, single- and multi- family residential uses, and neighborhood amenities
like churches and schools. This district represents the traditional neighborhoods with walkable streets and
diverse housing types that characterize much of the City.

EAST VILLAGE

East Village is the center of local arts and culture in the City. The eclectic neighborhood boasts a collection of privately owned businesses, galleries, shops, and a
complementary street experience. Its nostalgic charm and diversity of uses attract both tourists and locals.

WILLMORE HISTORIC DISTRICT

The northern portion of the Plan area includes parts of the Willmore City/Drake Park historic district, which
features residences of the early 1900s and pleasant tree- lined streets.

CharaCter
NORTH pINE

This area includes the northern portion of Pine Street, which has more neighborhood character than within the
Downtown core. It also includes a variety of housing
types, including multi-family buildings and condominiums.

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CITY OF LONG BEACH jANuArY 2012 25
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NORTH
PINE

LONG BEACH BLVD

ANAHEIM ST
WEST
END
CIVIC
CENTER

BUSINESS AND

ENTERTAINMENT AREA

EAST VILLAGE

WILLMORE

HISTORIC DISTRICT

ALAMITOS
BEACH

WATERFRONT
ST. MARY’s

HELLMAN
0 750’ 1500’
N
FIGuRE 2-1
Character Areas and Surrounding NeighborhoodsThe promenade pACIFIC AVE

MAGNOLIA AVE
pINE AVE

ELM AVE

LINDEN AVE

ATLANTIC AVE
3RD ST
7TH ST
10TH ST
1ST ST
9TH ST
I-710
5TH ST
4TH ST
DAISy AVE
CHESTN uT AVE

CEDAR AVE
6TH ST
8TH ST
11TH ST

MAINE AVE

GOLDEN AVE

ALAMITOS AVE

OCEAN BLVD

SHORELINE DR
BROADWAy
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26 CharaCter
SUrroUnDing Context
While the development and design standards in Chapters 3 and 4 outline specific requirements for new development, new projects must also respond to the context of their
setting and contribute to Downtown in a meaningful way.

It’s important to recognize that Downtown is actually a collection of neighborhoods and areas of distinct character that make it memorable. This Plan requires buildings
to respond to their surrounding neighborhood and the
character of their street and block with an urban design approach that is coherent, and a stylistic approach that balances innovation with architectural sensibility. Adjacent to the Downtown Plan study area are other notable
neighborhoods in Long Beach that influence the character of the area.
waterfront
The Long Beach waterfront is located to the south of the study area, defined by Ocean Boulevard as the boundary.

The waterfront includes cultural, tourist and recreation attractions like the performing arts center, convention center, aquarium, and The Pike and Rainbow Harbor. These are linked by abundant public transportation. Much of
the former industrial waterfront to the west has been
transformed into business park uses.
residential neighborhoods
Residential neighborhoods surround the remainder
of Downtown. T o the east is Bluff Park and Alamitos
Beach, an area of stately, oceanfront homes and mid-rise condominium buildings. The neighborhoods of Hellman
and St. Mary’s are located to the northeast, which are
both traditional neighborhoods with Craftsman homes
and other neighborhood uses. St. Mary’s Medical Center is located within this community. North of Downtown
are Drake Park and Willmore City, which together form a Historic District known for early 1900s residences.
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CITY OF LONG BEACH jANuArY 2012 27
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THE IMpORTANCE OF CONNECTIVIT y
The successful downtown is a destination. This is
especially true for Long Beach with its unique waterfront location and its mix of uses that draw workers, residents, and visitors to the area and encourages them to move
about and explore the different neighborhoods of
Downtown. Conveniently and efficiently exploring
the different areas of Downtown requires that they
be interconnected in multiple ways, providing multiple
choices as to how to move around and through the area.

The connectivity and mobility vision for Downtown is
forward thinking and deliberately moves away from the
typical suburban model and some of the downtown
models that focused almost exclusively on maximizing the efficiency of vehicular movement and vehicular parking.

The visioning process concluded that a dense, vibrant
downtown could not be achieved by focusing on the
automobile for moving people into and around the area.

The Downtown mobility network must be a balanced
network that provides transit as a viable alternative
to the automobile, includes bicycle facilities integrated into the street system, and safe and engaging pedestrian corridors.

A fully balanced multi-modal mobility system has benefits beyond transportation. Where implemented there
is typically increased economic and business activity,
recreation, and increased support for social and cultural institutions. By providing appropriate and well-designed spaces for bicycles and pedestrians, the overall quality of life is elevated encouraging even more investment in quality development.

ConneCtivity
The vision of a balanced mobility network does not
suggest that the network does not have priorities. The
highest priority is on walking as the mode for moving
within Downtown. This is followed by bicycles, the
various forms of transit, and then vehicles.
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28 The network in Downtown Long Beach consists of
a combination of highways, streets, transit, and the
pedestrian realm. Primary surface streets, regional and interstate highways, and major transit connectors all
lead to Downtown. This access positions Long Beach
as a regional hub, with connections to Los Angeles, San Diego, Orange County, nearby ports, and other regional
destinations in Southern California. This network is
illustrated in Figure 2-2.

Walkable streets and accessible transit are a crucial
ingredient for a vibrant, multi-use community.

Streets are the heart of the public realm and should
accommodate a wide range of inhabitants beyond
vehicles. The goal of the Downtown Plan is to restore the streets as places of community association and shared transportation, as it was historically in Long Beach.

Downtown StreetS
A number of important City thoroughfares converge
in Downtown Long Beach. The streets are primarily in
a grid with occasional diagonal streets, and a variety of types, sizes, character, and capacity.

Key Streets
Key streets in Downtown are either significant for being major thoroughfares or retail corridors, or because
they provide iconic character and recognizable centers
for neighborhood districts. Key mobility streets are
illustrated in Figure 2-2.

Major streets provide direct regional access to and from the Downtown core. They are generally wide, with
multiple lanes, are accessible to highways, and carry high traffic volumes. Most of them are consistent with the grid. Others—like Alamitos and Ocean Boulevard—
deviate from the grid to channel traffic to specific
destinations and are important gateways into Downtown.

These streets are shared by personal vehicles, buses,
bicycles, and pedestrians, often as important retail
corridors. Major streets create the form of the City and help to distinguish unique communities therein.

ConneCtivity
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long BeaCh BlvD
weSt enD
eaSt village
The regulations and guidelines presented in this plan will realize the goals put forth by the Guiding Principles. Below are visual representations of what some character areas can resemble once these new policies and guidelines are implemented.

Architectural design standards west of the
Downtown core should promote high-quality
residential development with a minimum
streetwall, landscaped setbacks, parkways,
and street trees to enhance the pedestrian
environment.

In the Downtown core, high-quality design
should incorporate modern, innovative
architectural solutions, a higher minimum
streetwall, and taller buildings in the transit-
oriented areas.

East of the Downtown core, architectural
design should promote high-quality mixed-use
development with pedestrian-oriented ground
floors.

ConneCtivity
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30 Other streets, such as Pine Avenue, Ocean
Boulevard, Linden Avenue, and Alamitos Avenue,
contribute to distinct characters within the City.

These streets offer great pedestrian activity because
of a predominance of ground-floor retail, public
spaces, and other places of interest. Many of these
streets are found Downtown, as it is the center of
culture and identity.
neighborhood Streets
Neighborhood streets complete the street network,
composing the neighborhoods and city fabric and
connecting the major streets. They are typically narrower; post slower speeds; and allow for a greater commingling of vehicles, pedestrians, and bicycles than primary streets.

PeDeStrian ConneCtionS
In several spaces, the public right-of-way is reserved for pedestrians, most notably the Promenade, which links
City Place to the Transit Mall. Additional connections occur within privately owned courtyards that open to
the street. The Civic Center features a pedestrian-only route between Broadway and Ocean Boulevard. Ocean
Boulevard, an icon for the City, features wide setbacks that provide a pedestrian environment.

ConneCtivity
overall guidelines for walkability:

1. Strengthen existing pedestrian connections and
streetscapes where possible, through the use of
lighting, street furniture, landscape, and signage.

2. Incorporate mid-block connections, paseos, or small
plaza spaces to enhance the pedestrian realm, and
provide pedestrian gathering places and stopping
points.

3. Provide pedestrian-oriented uses and pocket parks
along pedestrian zones to encourage “eyes on the
street” and active uses.

downtown plan
CITY OF LONG BEACH jANuArY 2012 31
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!City of Long Beach | Downtown Community Plan
City Boundary
Parks
Water Features
Downtown Study Area
Parcels
Buildings
Rail
Metro Blue Line
Freeway/Highway
0 750 1,500
Feet
[
Long Beach & Metro Bus
Passport Routes
Aqua Bus & Taxi
Key Mobility Streets
5 minute walk to Metro Blue Line
Existing and Planned Bike Routes
Character Streets
Pedestrian Connections
1ST ST
0 750’ 1500’
N
pACIFIC AVE

MAGNOLIA AVE
pINE AVE

LONG BEACH BLVD

ELM AVE

LINDEN AVE

ATLANTIC AVE

OCEAN BLVD

SHORELINE DR
BIKE

STATION

TRANSIT
CENTER
3RD ST
7TH ST
10TH ST

ANAHEIM ST
BROADWAy
1ST ST
9TH ST
I-710
5TH ST
4TH ST
DAISy AVE
CHESTN uT AVE

CEDAR AVE
6TH ST
8TH ST
11TH ST

GOLDEN AVE

MAINE AVE

ALAMITOS AVE
FIGuRE 2-2
Connectivity Network
Metro Blue Line
5-minute walk to Metro Blue Line
Long Beach Transit & Metro Bus
passport Routes
Aqua Bus & Aqua Link
Existing Bike Routes
pedestrian Connections
Key Mobility Streets
City of Long Beach | Downtown Community Plan
City Boundary
Parks
Water Features
Downtown Study Area
Parcels
Buildings
Rail
Metro Blue Line
Freeway/Highway
0 750 1,500
Feet
[
Long Beach & Metro Bus
Passport Routes
Aqua Bus & Taxi
Key Mobility Streets
5 minute walk to Metro Blue Line
Existing and Planned Bike Routes
Character Streets
Pedestrian Connections
downtown plan
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32 local Bus and water taxis
Long Beach Transit, the local transit authority, operates an extensive bus system within the City. Several of its regular routes pass through the Downtown area. Bus
routes operate mostly on primary streets, and most
locations within Downtown Long Beach are within a 2-
block distance from a bus route.

Long Beach Transit also operates bus routes for popular tourist destinations and areas of cultural interest. These include the Passport, the AquaLink, and the AquaBus,
which provide links to activity centers throughout
Downtown and the City. The reintroduction of the
streetcar system may add appealing yet efficient means
of traversing through the area’s increasingly revitalized corridors.

Long Beach Transit also provides connections via water
across the Harbor. The AquaBus operates a circular
route to all attractions on the Harbor. The AquaLink is a larger vessel that travels farther to Alamitos Bay and also the Harbor destinations. Both of these options can be
accessed from Downtown.

ConneCtivity
tranSit
Transit plays a key role in the mobility network of
Downtown Long Beach. Parts of Pacific Avenue, 1st
Street and 6th Street, and Long Beach Boulevard include the Metro Blue Line rail in the right-of-way. Additionally, a portion of 1st Street is reserved for bus traffic. These streets have a great amount of pedestrian activity as a result of their connection offerings and are significant activity centers in Downtown.
los angeles Metro System
The Metro Blue Line is a central feature of Downtown
Long Beach. This light rail route connects to Los
Angeles, surrounding cities, and greater Long Beach.

Within Downtown there are four Blue Line stops,
including an additional stop just north of Downtown on
Anaheim Street. The entirety of the Downtown core is
within a 5-minute walk of a Blue Line stop. This equals approximately one-third of Downtown.

The Long Beach Transit Mall, located at 1st Street
and Pacific Avenue, is the junction of the Blue Line
and multiple bus lines. Recent transit and pedestrian
improvements at the Mall re-enforce its role as the
center of transit activity in the City. In addition to the Blue Line, the Los Angeles Metropolitan Transit Authority also operates bus routes into Downtown Long Beach,
with connections to the Transit Mall.
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BiKewayS
The City of Long Beach would like to be the most bicycle- friendly urban city in the nation. The City and its residents developed a Bicycle Master Plan in 2000. This plan guides the development and maintenance of bicycle-friendly roads and bikeways, support facilities, and other programs. This Plan, which serves commuter and recreational riders,
is currently being updated. A number of recreational
bikeways and a Downtown street system already support
bicycle use. The majority of the Class 1 bike lanes, those that are separated from vehicular paths, are located along the Los Angeles River and along the harbor through
Shoreline Village. All of these are outside of Downtown.

Downtown contains a great asset for bicycle riders:
the BikeStation. This commuter bike station, with
24-hour bike storage and amenities, was one of the
first of its kind in the nation, and it set a precedent for bicycle use in Downtown. It is located in the center of Downtown, which is convenient for residents and acts as a promotional tool for bicycle use advocacy.

In 2008, the City began operation of City Bike Share,
which encourages City employees to park their cars once and use bicycles to travel to nearby meetings, lunches, or errands. In 2009, the City was awarded funding to
develop a Metro Blue Line Bicycle and Pedestrian Access Plan. This Plan will assess and recommend infrastructure and safety improvements to increase bicycling and walking to Metro Stations in Downtown and throughout the City.

Implementing a portion of the Bicycle Master Plan for
Downtown, dedicated bike lanes have been completed
on 3rd Street and Broadway. Completion of the planned
bikeway facilities for Downtown will be the catalyst for achieving the most-bicycle-friendly goal.

ConneCtivity
overall guidelines for a Bicycle-Friendly
Downtown:

1. Establish pedestrian and bicycle priority zones on
primary and secondary streets within Downtown.

Use traffic–calming measures to ensure safety for
bicyclists riding in the street, and at pedestrian
crosswalks.

2. Promote shared transit, pedestrian, and cyclist use
on key transit streets. Enhance the attractiveness
of these streetscapes to raise user awareness and
comfort.

downtown plan
CITY OF LONG BEACH jANuArY 2012
SECtIon 2 CHArACTEr + CONNECTIvITY
34 overall guidelines for Creating great
Streets:

1. Maintain the historic street grid to promote the
greatest number of mobility options, retain the
historic scale of the streets, and preserve and/
or establish new view corridors. Prohibit and
discourage any interruption of the street grid.

2. Create new connections and corridors as larger
sites are redeveloped. Require full vehicle and
pedestrian access in new connections. Encourage
pedestrian circulation by including mid-block
connections in new developments, where feasible.

3. Promote shared parking, shared transit, and
pedestrian and cyclist use on key transit streets.

Enhance the attractiveness of these streetscapes to
raise user awareness and comfort.

4. Provide active retail and pocket parks along
pedestrian zones to encourage eyes on the street
and active uses.

5. Include lighting along all streets, sidewalks,
pedestrian connections, and on private property to
ensure comfort and safety.

6. Establish pedestrian and bicycle priority zones in
primary and secondary streets within Downtown.

Use traffic-calming measures to ensure safety for
bicyclists riding in the street, and at pedestrian
crosswalks.

7. Ensure that entryways to all parking structures do
not disrupt the pedestrian right-of-way on primary
walking streets.

An important asset of Downtown is its relatively intact grid street system. The main goal as redevelopment
continues is to ensure that this grid is maintained and, where possible, reestablished where past interruptions
have occurred. Additionally, the coordination of all modes of transportation is a priority in the Downtown Plan.

The following is a summary of key goals identified for
mobility in Downtown:

ConneCtivity

development standards
3 SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 201236
SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 2012 37
The ImporTance of DevelopmenT
STanDarDS
The development standards in this chapter serve to
implement the vision of Long Beach as a world-class city center, with a vibrant and energetic downtown with a
diverse mix of population, businesses, and attractions.

Achieving a high-quality urban realm, bold architecture, and a progressive global city requires development
standards that both regulate and stimulate development.

The districts, uses, and development standards developed for Downtown facilitate a range of housing types
and businesses, shopping, services, and entertainment
opportunities within a very vibrant mixed-use
environment. Enhanced mobility, urban design, and
interconnected open space better connect activities and provide for the mutually beneficial interaction of these uses for residents, visitors, and businesses.

Intact residential neighborhoods within Downtown
provide a wide mix of historic and more recent housing
types, including single-family homes, duplexes, and a
range of apartment and condominium buildings. The
Downtown Neighborhood Overlay district preserves
these unique residential areas in Downtown while
allowing some context-sensitive neighborhood services
that are compatible with the residential character of
these areas.
zonIng
Aerial view of the Downtown core from the waterfront.

DownTown plan area
The Downtown area is identified in Figure 3-1. The
majority of Downtown is characterized by mid- and high- rise residential development; high-intensity employment; and numerous retail, cultural, entertainment, and dining destinations. Table 3-1 indicates the uses that are
permitted within Downtown. The notes and exceptions
column includes special standards applicable to a use.

DownTown neIghBorhooD
overlaY
Within the Downtown area, residential neighborhoods
provide a mix of housing opportunities within walking
distance of employment and services. A Downtown
Neighborhood Overlay is established to ensure that
primarily residential uses are maintained and commercial uses compatible with small-scale neighborhoods are
appropriately permitted and regulated within specific
residential areas, as identified in Figure 3-1. Table
3-1 identifies specific land uses permitted within the
Downtown Neighborhood Overlay. Neighborhood-
serving commercial uses, such as corner stores and
dry cleaners are permitted within the Downtown
Neighborhood Overlay.

T o ensure the continued viability of residential uses
within the Downtown Neighborhood Overlay, the
permitted height of structures is carefully regulated
as indicated in Table 3-2. Height transitions shall be
considered during design development and during the
Site Plan Review process. In addition, setbacks and
development standards set forth in this Chapter have
been developed to sensitively integrate new development with surrounding neighborhoods.

SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 201238
zonIng
aDDITIonal zonIng STanDarDS:
grounD-floor peDeSTrIan-
orIenTeD uSeS
Figure 3-1 indicates streets within the Downtown area
classified as Pedestrian-Oriented Main Streets and
Pedestrian-Oriented Secondary Streets. The purpose of
“Main” or “Secondary” designated streets is to further
encourage active land uses in certain areas such as
restaurants, retail stores, entertainment, dining, services, etc. to provide a vibrant, pedestrian-oriented experience throughout much of the day.

On Main or Secondary-designated streets,100 percent of
the ground-floor street fronts shall contain active uses.

The requirement applies only to the ground-floor.

The permitted active uses allowed on Main or Secondary
designated-streets are indicated in Table 3-1, under the column “Ground-Floor Pedestrian-Oriented Uses.”
Within this column, “M, S” means the use is allowed as a ground-floor use on both Main and Secondary-designated
streets, and “S” means the use is allowed on Secondary- designated streets but not Main-designated streets.

The Site Plan Review Committee shall consider uses not
listed as M or S to be allowed on Main or Secondary-
designated streets in cases of uncertainty or special
configurations.
regulaTIon of lanD uSeS
Table 3-1 shall regulate all land uses within the
Downtown area, and indicates uses permitted (Y), not
permitted (N), permitted by Conditional Use Permit
(C), permitted with an Administrative Use Permit
(AP), permitted as accessory use (A), and permitted
as a temporary use (T). An asterisk (*) indicates that additional development standards apply as indicated in
the “Notes and Exceptions” column of Table 3-1.

All land uses not listed in Table 3-1 shall be prohibited, except that the Zoning Administrator shall have the
authority to interpret, in cases of uncertainty, the intent of this ordinance as to whether an unlisted land use shall be designated Y, N, C, AP , A, or T, subject to verification by the Planning Commission upon appeal by the applicant, through the Classification of Use process as provided in Division VI of Chapter 21.25 of the Zoning Regulations. !
City of Long Beach | Downtown Community Plan
City Boundary
Parks
Water Features
Downtown Study Area
Parcels
Buildings
Rail
! ! ! ! Metro Blue Line
Freeway/Highway
0 750 1,500
Feet
[
Main Street 60%-80%
Secondary Street 40%-60%
39 Figure 3-1
Zoning Standards Map:

Downtown Neighborhood Overlay and
Areas of required Pedestrian-Oriented uses
Downtown Neighborhood
Overlay
Pedestrian-Oriented Use:

Secondary Streets
Downtown Plan Area
Pedestrian-Oriented Use:

Secondary Streets
(future reintroduction)
Pedestrian-Oriented Use:

Main Streets

Blue Line Station
0 750’ 1500’
N

BROADWAY
1ST ST

SHORELINE DR

WILLMORE

HISTORIC DISTRICT
I-710 9TH ST
5TH ST
6TH ST
8TH ST

GOLDEN AVE
3RD ST
4TH ST

PACIFIC AVE

MAGNOLIA AVE

PINE AVE

LONG BEACH BLVD

ELM AVE

LINDEN AVE

ATLANTIC AVE
7TH ST
10TH ST

OCEAN BLVD

ALAMITOS AVE

DAISY AVE

CHESTNUT AVE

CEDAR AVE
11TH ST

ANAHEIM ST

MAINE AVE
SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 201240
TaBle 3-1 lanD uSeS anD permIT requIremenTS
Uses
Key to Permit Requirements:

Y = Permitted use
N = Not permitted
C = Conditional use permit
AP = Administrative use permit
A = Accessory Use
M = Permitted on main and secondary streets
S = Permitted on secondary streets
T = T emporary use

Downtown Plan Area
Downtown Neighborhood
Overlay
Ground-Floor Pedestrian-
Oriented Uses (b)
Notes and Exceptions
Alcohol Beverage Sales
Off-premise sales Ca Ca See footnote (a).

On-premise sales Y*/Ca Ca M, S *Permitted by right within the height incentive area only. All other areas require a conditional
use permit. Also see footnote (a).

Automobile Uses
Auto detailing, with handheld machines only AP* AP* *Inside parking structures or garages only.

Car wash N N
Gasoline sales N N
General auto repair (body work, painting, major
mechanical work, etc.), as defined in 21.15.280
N N
Minor auto repair, as defined in 21.15.190 AP* N *Installation or sale of stereos and car alarms prohibited.

Limousine service (does not include auto repair) A* A* *Accessory to hotel use only.

Motorcycle/scooter/jet ski sales AP* C* *Indoor showroom only. Drop-off for off-site repair is allowed. Oil changes and minor on-
site repair of tires, lights, etc. are allowed; any
engine repair is prohibited on-site. No engine
demonstrations on-site.

Parking structure C* C* *Surface parking lots are limited to interim uses only.

Recreational vehicle storage N N
Rental agency (does not include auto repair) A* N *Accessory to hotel use only.

Rental agency – other than passenger cars N N
Surface parking lot (interim only) Y* Y* Interim use only. Subject to annual approval and review by Site Plan Review Committee. See
Section 4, page 88, Parking Structure Design.

Vehicle/automotive parts – without installation AP* N *Sale of stereos and car alarms prohibited.

Vehicle/automotive parts – with installation; tire
store
N N
Vehicle sales – indoor showroom only AP AP
Vehicle sales – outdoor N N
Billboards
Billboards/off-site advertising signs (any size) N N
permITTeD lanD uSeS
SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 2012 41
TaBle 3-1 lanD uSeS anD permIT requIremenTS
Uses
Key to Permit Requirements:

Y = Permitted use
N = Not permitted
C = Conditional use permit
AP = Administrative use permit
A = Accessory Use
M = Permitted on main and secondary streets
S = Permitted on secondary streets
T = T emporary use

Downtown Plan Area
Downtown Neighborhood
Overlay
Ground-Floor Pedestrian-
Oriented Uses (b)
Notes and Exceptions
Entertainment
Amusement machines A* A* *Limited to 4 or fewer.

Arcade, bowling alley, miniature golf, tennis club,
skating rink, or the like
C N
Banquet room rental – accessory to restaurant
or hotel
A N
Banquet room rental – not accessory to
restaurant or hotel
AP N
Computer arcade, internet café AP* C* M, S *Subject to 21.52.220.5 except subsection (K).

Dancing A* N *Accessory to restaurant, hotel, banquet room rental only.

Live or movie theater – less than 100 seats Y C M, S
Live or movie theater – 100 seats or more Y N M, S
Private club, social club, night club, pool hall C* N M, S *City council hearing is required for new and transferred business licenses.

Restaurant with entertainment Y* N M, S *City council hearing is required for new and transferred business licenses.

Financial, Professional, and Personal Services
Basic professional services – barber/beauty shop,
catering (w/o trucks), diet/nutrition center, pet
grooming, dry cleaner, housing cleaning service,
locksmith, mail box rental, nail/manicure shop,
repair shop for small appliances or electronics,
bicycle sales/repair, tailor, shoe repair, tanning
salon, travel agent, or veterinary clinic

Y AP M, S
Basic professional services – accounting,
advertising, architecture, artist studio,
bookkeeping, business headquarters,
chiropractors, computer programming, consulting,
contracting, dentistry, engineering, insurance, law,
marketing, medicine, photography, professional
care providers (MFC, MFCC, MSW, psychiatric
nurses), psychiatry, psychology, real estate, tax
preparation, or visitor information center
Y AP S
ATM – on interior of building; vestibule Y AP M, S
ATM – freestanding exterior, walk-up machine on
exterior wall of building

AP AP M, S
permITTeD lanD uSeS
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CITY OF LONG BEACH jANuARY 201242
permITTeD lanD uSeS
TaBle 3-1 lanD uSeS anD permIT requIremenTS
Uses
Key to Permit Requirements:

Y = Permitted use
N = Not permitted
C = Conditional use permit
AP = Administrative use permit
A = Accessory Use
M = Permitted on main and secondary streets
S = Permitted on secondary streets
T = T emporary use

Downtown Plan Area
Downtown-Neighborhood
Overlay
Ground-Floor Pedestrian-
Oriented Uses (b)
Notes and Exceptions
Bail bonds C* N *Allowed only as a conditional use within 600 feet of a police station, jail, or court facility.

Bank, credit union, savings and loan Y* AP* S *Drive-thru windows prohibited.

Business support service (copy, fax, mail box
rental, supplies; business equipment rental, sale,
and repair)
Y* AP* S *Administrative Use Permit required for offset printing.

Check cashing, payday loans N N
Escrow, stocks and bonds broker Y AP
S
Fitness center, gymnasium, health club, personal
training, martial arts studio, dance/ballet studio
Y C
S
Laundromat AP C
Massage therapy – accessory to other uses A* A* S *Subject to 21.51.243.

Massage establishment (not adult entertainment)
– principal use
AP C S
Major appliance repair (stove, refrigerator,
upholstery, lawn mowers, etc.)
C N
Self-storage, mini-warehouse, etc. N N
Shoe-shine stand – indoor or outdoor A A
Tattoo parlor C* N M, S *Subject to 21.52.273.

T ermite and pest control N N
Vending machines – exterior A* A* *Subject to 21.51.295.

Institutional Uses
Adult day care AP C
Church or other house of worship C C S Minor Conditional Use Permit College or university Y AP M, S
Convalescent hospital or home N N
Day care or pre-school – not accessory to a
residence
Y* Y* *Conditional Use Permit required for over 14
children, unless accessory to an office building
greater than 20,000 sf. Subject to 21.52.249.

Elementary or secondary school C* C* *Subject to 21.52.263.

Government offices, fire or police station,
courthouse, library, or other government facility Y AP S

SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 201244
permITTeD lanD uSeS
TaBle 3-1 lanD uSeS anD permIT requIremenTS
Uses
Key to Permit Requirements:

Y = Permitted use
N = Not permitted
C = Conditional use permit
AP = Administrative use permit
A = Accessory Use
M = Permitted on main and secondary streets
S = Permitted on secondary streets
T = T emporary use

Downtown Plan Area
Downtown-Neighborhood
Overlay
Ground-Floor Pedestrian-
Oriented Uses (b)
Notes and Exceptions
Major appliance sales (refrigerators, stoves, etc.) Y N Manufacture of products sold on-site A* AP*
Outdoor flower, plant, fruit, or vegetable sales A* A*
Swap meet, flea market, sales event – outdoor T* N *Subject to 21.52.256. Indoor swap meets and flea markets are prohibited.

Thrift store, used merchandise, consignment shop C* N *Subject to 21.52.281.

Vending cart – nonfood items AP* AP* M, S *Subject to 21.45.170.

Temporary Lodging
Bed and breakfast inn AP* AP* *Inns with fewer than 7 guest rooms are exempt from the AUP requirement. All inns are
subject to 21.52.209.

Hotel Y N M, S As defined in 21.15.1380.

Motel N N As defined in 21.15.1800.

Y outh hostel AP N S
Other Uses
Adult entertainment business Y* N *Subject to Section 21.45.110.

Carnival, event, fair, fiesta, outdoor exhibition,
seasonal sales, trade show, and the like
T* T** *Subject to 21.53.113.
**Subject to 21.53.109.

Cellular or wireless telecommunications facility –
building roof/mounted
Y* C* *Subject to Section 21.45.115. Freestanding
monopoles are prohibited.

Electrical distribution station/substation C C
Firearm sales or repair; fighting knives or martial
arts weapons sales or repair
N N
Park, community gardens Y Y M, S
Recycling center – attended N N
Recycling collection containers A* A* *Subject to 21.51.265. Includes not more than four (4) reverse vending machines at one
specific location.

Transportation facilities (bus terminals, cab
stands, heliports/helistops, train stations, etc.)

C C M, S
T owing – accessory or principal use N N
SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 2012 45
permITTeD lanD uSeS
Notes:
(a) The following alcoholic beverage sales may be exempted from the Conditional Use Permit requirement:

1. Restaurants with alcoholic beverage service only with meals. This generally means any use with a fixed bar is not exempt. A service bar is not considered a fixed bar. For example, a sushi bar, where alcoholic beverages are served at the same bar where meals are served, is considered serving alcoholic beverages only with meal service. A cocktail lounge without a bar, but with primarily service of only hors d’oeuvres and alcoholic beverages is not exempt. Any restaurant with more than 30 percent of gross sales consisting of alcoholic beverages shall lose its exemption and be required to obtain a Conditional Use Permit to continue to sell alcohol.

2. Department store or florist with accessory sale of alcoholic beverages.

3. A brew pub or other similar facility that produces for on-site consumption may offer off-premises sales in accordance with State law.

4. Grocery stores of 20,000 square feet or greater with accessory sale of alcoholic beverages. (b) Refer to Figure 3-1, which depicts areas in Downtown Long Beach that require a certain mix or percentage of ground-floor, pedestrian-oriented uses.

Refer to Additional Zoning Standards: Pedestrian-Oriented Uses for specific development standards on ground-floor, pedestrian-oriented uses.

SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 201246
InTenSITY
In the Downtown area, development intensity is regulated by development standards such as height, floor area ratio (FAR), and parking, not by lot size. Table 3-2 indicates the permitted height and FAR. Sections 21.15.1070 and

21.15.1090 define and describe FAR.

In the Downtown Neighborhood Overlay, residential
density is regulated as identified in Table 3-2.

Table 3-3 identifies allowable intensity in Downtown
Long Beach, in terms of both FAR and height. The table also identifies allowable development bonuses, which is explained in the following discussion.
unIT SIze
Table 3-2 identifies the minimum dwelling unit sizes for new dwelling units. Replacement of any unit demolished, as defined in Section 21.15.750, shall be subject to the required new unit size.
loT SIze
Table 3-2 identifies the minimum lot size for any new
subdivision of land.

InTenSITY, heIghT anD TranSITIonS
TaBle 3-2 DenSITY, unIT anD loT SIze
Development Standard Downtown Plan Area Downtown Neighborhood Overlay Density
Regulated through FAR and
Height.

Refer to Tables 3-3 and 3-4.

Lot Size Density
0 to 3,200 sf 1 unit per lot
3,201 to 15,000 sf 1 unit per 1,500 sf
15,001 to 22,500 sf 1 unit per 1,200 sf
22,501 sf or more 1 unit per 975 sf
Unit size minimum 600 sf* 600 sf
Lot size minimum for new subdivision 10,000 sf 10,000 sf unIT mIx
A variety of housing unit types and sizes promotes a more balanced community. A mix of dwelling unit types and sizes is required for all development projects.
heIghT
Height areas are identified in Figure 3-2. Where projects straddle height areas, each height area shall remain in effect.

TranSITIonS
Heights, setbacks, and development standards have been
developed to sensitively integrate new development with surrounding neighborhoods. Transition areas were carefully observed to ensure the success of this goal, including
transitions abutting the Downtown Neighborhood Overlay.

Key transition areas occur at the boundaries of Downtown and at the boundaries of height areas, in many cases along existing corridors or existing areas of marked distinction and development intensity. Flexibility in transition for areas that straddle boundaries shall be considered during design development and during the Site Plan Review process.
*Minimum unit size may be reduced from 600 sq ft to a minimum of 450 sq ft through the Site Plan Review process if the Site Plan Review Committee finds that
(a) The reduced-size units are high-quality dwelling units with sufficient amenities so as to be livable, desirable dwelling units, to be determined at the sole discretion of the Site Plan Review Committee
(b) Not more than 15% of the total units in the project will be units less than 600 sq ft, and (c) Private open space requirements are not reduced, waived or otherwise abrogated. 47 !
City of Long Beach | Downtown Community Plan
City Boundary
Parks
Water Features
Downtown Study Area
Parcels
Buildings
Rail
! ! ! ! Metro Blue Line
Freeway/Highway
0 750 1,500
Feet
[
FIGURE 3-2
Height Areas and Minimum Streetwall
150-Foot Height Area
Downtown Plan Area
80-Foot Height Area
38-Foot Height Area
Height Incentive Area
240 Feet (500 Feet with
Incentives)
Blue Line Station
0 750’ 1500’
N

ALAMITOS AVE

WILLMORE

HISTORIC DISTRICT
Downtown Neighborhood
Overlay
6-Story Streetwall
75% Public Street Frontage
4-Story Streetwall
90% Public Street Frontage
3-Story Streetwall
75% Public Street Frontage
Refer to Minimum Streetwall page 64

PACIFIC AVE

MAGNOLIA AVE

PINE AVE

LONG BEACH BLVD

ELM AVE

LINDEN AVE

ATLANTIC AVE

OCEAN BLVD

SHORELINE DR
3RD ST
7TH ST
10TH ST

BROADWAY
1ST ST
9TH ST
5TH ST
4TH ST

DAISY AVE

CHESTNUT AVE

CEDAR AVE
6TH ST
8TH ST

GOLDEN AVE

MAINE AVE

ALAMITOS AVE

ANAHEIM ST
11TH ST
I-710
SECTION 3 DEVELOPMENT STANDARDS
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DevelopmenT InTenSITY anD DevelopmenT IncenTIveS
Certification process (or equivalent) is delayed through no fault of applicant, then the 1-year period and bond
shall be extended accordingly. The City shall release the performance bond within 1 week of receipt of evidence
of LEED Certification. If the performance bond is drawn upon by the City, all obligations of the Developer shall be deemed fulfilled and any bond monies so drawn will be
used by the City to fund maintenance, sustainability and other obligations within or related to Downtown.
green roof, eco-roof, or eco-roof Deck
Green roofs, also known as eco-roofs or eco-roof decks, are encouraged in Downtown because they reduce
stormwater runoff, lower energy consumption, and
provide for a visually interesting roofscape. If they are publicly accessible, they also provide needed open space.

Projects that incorporate a green roof are eligible to
receive a development bonus, as indicated in Table 3-4. renewable energy
Projects that demonstrate a reliance on renewable
energy for a portion of their energy requirements are
eligible for a development bonus, as indicated in Table 3-4.

Refer to Section 21.45.400 of the Long Beach Municipal
Code (Green Building Standards).
provISIon of puBlIc open Space
As described in Table 3-4, projects that contribute open space in excess of the required open space standards
described herein are eligible for a development bonus.

Open space contributions may be satisfied through the
direct provision of public open space, the provision of land for open space, or a monetary contribution to the
creation of an off-site public open space.

The Downtown Plan has established a bonus system
to allow for additional floor area (development bonus)
for qualified projects in height incentive areas only. The purpose of bonuses is to incentivize the provision of
certain project attributes such as sustainable features, provision of additional open space, and rehabilitation
of certain existing buildings. Bonuses are only available within the Height Incentive Area. The following section describes the bonuses, while Table 3-4 identifies the
specific incentives available.

The provision of development bonuses is subject to
review and demonstration of achievement of the criteria in Table 3-4. Bonuses shall not exceed the maximum
FAR in the Height Incentive Area as described in Table
3-3. Maximum FARs may not be achievable on all sites,
as superseding development regulations may reduce
development potential.

SuSTaInaBle DevelopmenT feaTureS
LEED® Certification
Projects that achieve LEED® (Leadership in Energy &
Environmental Design) or equivalent certification are
eligible to receive a development bonus, as indicated in Table 3-4.

Prior to issuance of a planning permit for one or more
buildings receiving a development bonus for LEED
Certification (or equivalent), the project developer
shall post a performance bond equal to $1.50/sf for
each building receiving a development bonus but no
less than $100,000 for each application. T o fully comply with these provisions, all affected projects must receive LEED Certification (or equivalent) within 1 year of the issuance of Certificate of Occupancy (CofO). If the LEED TaBle 3-3 DenSITY, unIT anD loT SIze
Basic Height Categories Floor Area Ratio (FAR) Height with Incentives FAR with Incentives 240 feet 8.0 500 feet 11.0
150 feet 5.0 N/A N/A
80 feet 4.0 N/A N/A
38 feet 2.25 N/A N/A
SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 2012 49
DevelopmenT InTenSITY anD DevelopmenT IncenTIveS
TaBle 3-4 DevelopmenT IncenTIveS
Incentives for Height Incentive Area Maximum FAR per
Incentive*
LEED® Certification or Equivalent
LEED® Silver Certified or Equivalent process
LEED® Gold, Platinum or Equivalent

0.5 1.0
Green Roof or Eco-Roof
Option 1: 30% of footprint
Option 2: 31–60% of footprint
Option 3: Above 61% of footprint

0.25 0.5

1.0 Renewable Energy
Option 1: Meet minimum 25% of energy needs
Option 2: Exceed 25% of energy needs

0.5 1.0
Provision of Public Open Space (See Section 5)
Option 1: 10% of site
Option 2: 20% of site

0.5 1.0
Rehabilitation of Historic Buildings (See Section 7)
Gross area (or percentage thereof) of existing building is removed from FAR calculation 1.0
* The total combined development bonus shall not exceed an FAR of 3.0 per project. rehaBIlITaTIon of hISTorIc BuIlDIngS
For projects that preserve and reuse existing designated historic buildings, the gross floor area of the designated structure may be excluded from the calculation of the total FAR of the project so long as the historic and architectural character of the structure is rehabilitated and not adversely affected.
afforDaBle houSIng
Refer to City’s existing density bonus program as set forth in Chapter 21.63 of the Long Beach Municipal Code.

SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 201250
TDM strategies applicable to reduced parking requirements, subject to the discretion of the Site Plan Review Committee, include:
•
Car sharing
• Carpool/vanpools
• Garage lifts
• Unbundled parking (parking spaces are rented or
sold separately, rather than automatically included
with the rent or purchase price of a residential or
commercial unit)
•
Joint use (shared parking)
• Transit/bicycle/pedestrian system improvements,
• Other proposals
All parking reduction requirements shall be approved at the discretion of the Site Plan Review Committee, which will determine the appropriate level of parking demand
reduction generated by these strategies on a project-specific basis.

A “park once” policy shall also be promoted for Downtown.

Rather than driving from one Downtown use to another,
visitors are highly encouraged to park once and walk to one or more destinations within Downtown. Similarly, residents and employees are encouraged to walk from residences or workplaces to Downtown destinations.

Tables 3-5 and 3-6 provide the residential and
nonresidential parking requirements in the Downtown
area. If different land uses are part of the same project (e.g., mixed retail and residential development), the
parking requirements for each separate land use are
applicable and shall be added together to determine the total parking requirements for the project.

Parking and loading requirements not provided in this
section shall be subject to review by the City Traffic
Engineer who may require additional studies prior to
approval.

Table 3-7 describes the bicycle parking requirements for Downtown Long Beach.

In the calculation of parking requirements, fractional
numbers of parking spaces shall be rounded up to the
nearest whole number.

TranSporTaTIon SYSTem DemanD
managemenT
Transportation demand management strategies for
Downtown Long Beach will accomplish two broad
objectives:
•
Reduce reliance on automobiles and associated
congestion and emissions.
•
Provide economic incentives for residential, office,
and employment projects in Downtown.

Downtown is served by the Metro Blue Line light rail,
local and regional bus services, and shuttle service. In addition, bicycling opportunities and the mixed-use
character of Downtown decrease the need for parking
spaces over those required in the past. For this reason, an Alternative Mobility Overlay encompassing many of
these services and characteristics has been established. (See Figure 3-3.)
Within the Alternative Mobility Overlay, new
development projects (both residential and
nonresidential) additions, demolitions, rebuilds, and
remodels (refer to Sections 21.15.065, 21.15.750,

21.15.2250, and 21.15.225 of the Long Beach Municipal
Code, respectively) are eligible for a parking reduction by incorporating Transportation Demand Management
(TDM) strategies.
parkIng STanDarDS anD TranSporTaTIon DemanD managemenT
City of Long Beach | Downtown Community Plan
City Boundary
Parks
Water Features
Downtown Study Area
Parcels
Buildings
Rail
! ! ! ! Metro Blue Line
Freeway/Highway
0 750 1,500
Feet
[
Figure 3-3: Alternative Mobility Overlay Area

PACIFIC

BROADWAY
7TH

ALAMITOS
ELM
OCEAN
SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 2012 51
parkIng STanDarDS anD TranSporTaTIon DemanD managemenT
TaBle 3-6 nonreSIDenTIal off-STreeT parkIng
Use Minimum Notes
Professional office, medical/
dental office, bank/savings &
loan, other unspecified office

2.0 spaces per 1,000 sf Projects containing less than 6,000 sf are exempt.

Retail, restaurants, bars 1.0 spaces per 1,000 sf Projects containing less than 6,000 sf are exempt.

Hotel 0.5 spaces per room Projects containing less than 6,000 sf are exempt.

Converted historic landmark
buildings No additional parking Ground-floor uses of historic landmarks are converted to restaurant, retail, or entertainment uses.*
Outdoor dining No additional parking
Conversions of commercial
buildings to residential 1.0 spaces per unit
Revised parking standards may be granted based
on site conditions such as existing building parking
constraints, proximity to mass transit, or use of other parking management techniques at the discretion of the
Site Review Committee or the Planning Commission
depending on the approving authority.

Note: If ground-floor uses of historic landmarks are converted to restaurant, retail, or entertainment uses. Other uses require the minimum parking required in Table 3-6.
sf = square feet
TaBle 3-5 reSIDenTIal off-STreeT parkIng
Use Minimum Notes
Dwelling unit, shopkeeper
unit, or live/work unit

1.0 space per unit plus 1 guest parking space
per 4 units
Half of the required guest parking can be shared with
commercial, Additional parking provided need not be
allocated to an individual dwelling unit.

Special Group Residence 1.0 space per 3 bedrooms As defined in Section 21.15.2810.

TaBle 3-7 BIcYcle parkIng
Use Minimum Notes
Dwelling unit, shopkeeper
unit, or live/work unit 1.0 space for every five dwelling units Fractions shall be rounded up to whole numbers.

Commercial building 1.0 space for each 5,000 sf of building area Fractions shall be rounded up to whole numbers.

Retail building 1.0 space for each 7,500 sf of building area Fractions shall be rounded up to whole numbers.

Note: The provision of individual secure bicycle storage is encouraged. Up to 50 percent of the total required spaces can be provided as individual bicycle facilities.
sf = square feet
SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 201252
The siting of buildings plays a critical role in establishing the character and sense of place in Downtown Long Beach. In primarily residential areas, homes and buildings are set back from streets and adjacent structures to provide identity, privacy, light, air, and ventilation, as well as green space for recreation.

In dense commercial areas, buildings at the street’s edge give spatial definition to the public realm, which is critical to supporting pedestrian activity. Spatial definition also establishes a visual connection between businesses on
opposite sides of the street, provides a sense of enclosure, and is an important ingredient of a successful active,
pedestrian-oriented street.

Figure 3-4 identifies the three types of setbacks for the Downtown area, which are discussed in more detail on the following pages and within Tables 3-8 and 3-9.

The following standards apply to all setbacks within the Downtown area. These standards have been developed to
ensure a vibrant character and a pedestrian orientation to development within the Downtown. Additional standards
for the design of building frontages are provided within Section 4, including Streetwall requirements on selected streets.

The Site Plan Review Committee may consider context-
sensitive setbacks, deviating from the required setbacks or build-to lines on individual projects for both additions and new construction, if those deviations would be consistent with the intent of this Plan.

Build-To lines and Setbacks
In some areas of Downtown, setbacks are prohibited.

Buildings shall be built to the property line, which is a Zero- Foot Build-T o Line. For Zero-Foot Build-T o Lines, up to 20 percent of the building frontage may be set back not more than 5 feet.

For all other building setbacks identified, buildings
are required to be set back from the property line in
accordance with the requirements of Figure 3-4, and
Tables 3-8 and 3-9.

Additional setbacks for entry plazas or courtyards, or to meet adjacent structures, may be permitted subject to
additional design review. Arcades and colonnades may be used to satisfy setback requirements.

Stoops, patios, gardens, balconies, and bay windows
may be located within the setback and are encouraged
along the street edge. Projections are permitted into
the required setbacks in accordance with Section

21.32.220(C) of the Long Beach Municipal Code. The
design of setbacks is discussed in detail within Section 4. pedestrian-oriented uses
Pedestrian-oriented uses are required in specific
areas, as designated in Figure 3-1 and the standards
identified in the preceding section. In locations
where pedestrian-oriented uses are not required,
neighborhood retail and other active uses are
encouraged at the ground-floor street frontage,
where existing zoning permits. Active uses may
include building lobbies, residential amenities such
as common spaces, athletic facilities, etc. Additional standards regarding the design of pedestrian-
oriented uses are provided within Section 4.
entrances facing the Street
Ground-floor uses, including residential units, lobbies, recreation areas, and community rooms, shall provide
large windows at the ground floor, and entries to activate the street frontage.

BuIlD-To lIne/SeTBack STanDarDS
Build-To Lines permit limited setbacks to accentuate building entries and add interest to the public realm.

Pedestrian-oriented uses activate the street edge.
!
City of Long Beach | Downtown Community Plan
City Boundary
Parks
Water Features
Downtown Study Area
Parcels
Buildings
Rail
! ! ! ! Metro Blue Line
Freeway/Highway
0 750 1,500
Feet
[
0’ Setback
10’ Setback
15’ Setback
40’ Setback
Atlantic Ave- unknown
Pedestrian Connection
53 FIGURE 3-4
Required Setbacks
6-Foot Setback
10-Foot Setback
Downtown Plan Area
Zero-Foot Build-To Line
Blue Line Station
0 750’ 1500’
N

WILLMORE

HISTORIC DISTRICT

PACIFIC AVE

MAGNOLIA AVE

PINE AVE

LONG BEACH BLVD

ELM AVE

LINDEN AVE

ATLANTIC AVE

OCEAN BLVD

SHORELINE DR
3RD ST
7TH ST
10TH ST

ANAHEIM ST

BROADWAY
1ST ST
9TH ST
I-710
5TH ST
4TH ST

DAISY AVE

CHESTNUT AVE

CEDAR AVE
6TH ST
8TH ST
11TH ST

GOLDEN AVE

MAINE AVE

ALAMITOS AVE
SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 201254
BuIlD-To lIne/SeTBack/open Space STanDarDS
Surface parking lots
Surface parking lots may be built, as an interim use with site plan review, within the setback provided a continuous 6-foot-wide landscaped area is maintained between the
parking lot and the street property line. Refer to Sections

21.42 and 21.44 of the Long Beach Municipal Code.

Additional standards for the landscape treatment of parking can be found within the Parking Treatment portion of
Section 4.

Interior Setbacks
An interior setback is the required distance from a nonfront, corner, or rear property line to a structure on a lot. Interior setbacks apply for all development in the Downtown area and are identified in Table 3-9.

Standards for required corner cut-off
Additional standards for a required corner cut-off apply in accordance with Section 21.15.660 of the Long Beach
Municipal Code.
open Space
Downtown Long Beach contains a variety of parks and
open spaces that provide recreation, relaxation, and
entertainment opportunities. Additional well-designed, accessible open spaces sprinkled throughout Downtown
will contribute to its pleasant environment and appeal.

All new development in Downtown is required to provide
open space. Types of open space allowed include common outdoor open space, common indoor open space, and
private open space, in accordance with the standards
described in Table 3-10.

Open space may assume a variety of different forms, but all open spaces should be expansive or uninterrupted,
except for paseos and other through-block connections.

Standards for the design of open space can be found in
Section 4. Required Build-T o Line and street setback areas cannot be used to satisfy required open space areas.

The Site Plan Review Committee may consider alternate
configurations and amounts of open space on a project-
specific basis, if such changes would be consistent with the intent and goals of this Plan.

TaBle 3-8 BuIlD-To lIne anD SeTBack STanDarDS (a)
Build-to Line/Setback Minimum
Setback Notes
Zero-Foot Build-T o Line(b)(c)* 0 feet 1. Building entrances shall open to a public ROW or public courtyard.

2. Additional setbacks for entry plazas or courtyards, or to meet adjacent structures, may be permitted subject to the discretion of the Site Plan Review Committee.

3. If ground-floor use is either residential or hotel/motel guest rooms, a 5-foot interior setback is required in all areas.

4. No maximum setback is stipulated.

5. Required alley setbacks are measured from the centerline of the alley.

6. Setback is 0 feet if the structure is attached to a building on an abutting lot or if no building on an abutting lot is within 5 feet of property line. If no attachment can be achieved, a setback of 5 feet is required.
6-Foot Setback
(c)* 6 feet
10-Foot Setback* 10 feet
* See Figure 3-1 for areas with required pedestrian-oriented uses. Ground-floor pedestrian-oriented uses and neighborhood retail are encouraged in all areas.
(a) In all cases, minimum setback of 10 feet from curb face required. (b) Arcades and colonnades may be used to satisfy the Zero foot Build-T o Line requirement. (c) Portions of the building frontage may be set back: Up to 20 percent of building frontage may be set back not more than 5 feet. In any case, setback shall not exceed 20 feet in width, or 5 feet in depth.

ROW = Right-of-way
SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 2012 55
TaBle 3-9 InTerIor SeTBack STanDarDS
Location (a)
Minimum Setback
from Interior
Property Line (b)
Minimum
Setback from
Alley (c)
Notes
Lot adjacent to side yard of lot in Neighborhood Overlay 5 feet 10 feet Lot adjacent to rear yard of lot in Neighborhood Overlay 10 feet 15 feet All other areas 0 feet (d) 10 feet
SeTBack/open Space STanDarDS
TaBle 3-10 open Space STanDarDS
Type of Open
Space Requirements Notes
Common Outdoor
Open Space – as a
percentage of the lot
area
Lot Size
% Common Outdoor
Open Space

1. Each project shall provide common outdoor space at grade, podium, or roof level.

2. Public open spaces directly accessible and visible from the public right-of-way are encouraged.

3. Minimum area for common outdoor open space is 1,000
sf for projects of 21 or more new residential units and 500 feet for all other projects. Minimum dimensions of at least one portion of the open space shall measure 40 feet x 12 feet or greater.

4. All common outdoor open space areas shall be well
designed. Common open space may include rooftop decks,
court game areas, tot lots, swimming pools, landscaped
areas, community gardens, and courtyards. At least 10% of the open space area shall be planting.

Projects
with 21+
residential
units
All other
development
projects
≤10,000 sf 10 Exempt
10,001 -
30,000 sf 15 5
>30,000 sf 20 10
Additional Standards for Projects of 21 or More New Residential Units (1) Common Indoor Open
Space
Each project shall provide at least one
community room of at least 500 sf.

1. The area shall be located adjacent to, and accessible from the common outdoor open space.

2. Area may contain active or passive recreational facilities, meeting space, exercise rooms, computer terminals or other activity space but must be accessible through a common
corridor.

Private Open Space
At least 50% of all residential dwelling
units shall provide private open space
on a balcony, patio, or roof terrace.

1. Minimum area of private open space is 36 sf with a
minimum width of 6 feet.
(1) Refer also to T ower Spacing requirements in Section 4, Standards by Building Types - T owers (a) If ground floor use is either residential or hotel/motel guest rooms, a 5 foot interior setback is required in all areas. (b) No maximum setback is stipulated.
(c) Required alley setbacks are measured from the centerline of the alley. (d) Setback is 0 feet if the structure is attached to a building on a abutting lot or if no building on an abutting lot is within 5 feet of property line. If no attachment can be achieved, a setback of 5 feet is required.

SECTION 3 DEVELOPMENT STANDARDS
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CITY OF LONG BEACH jANuARY 201256
aDDITIonal STanDarDS
residential amenities
Residential developments consisting of 21units or more
shall provide storage space subject to the discretion of the Site Plan Review Committee. Each storage space shall be a minimum of 25 square feet in area and shall contain not less than one hundred 175 cubic feet. A garage shall not count as a storage space.
off-Site Improvements
All development projects in Downtown shall comply
with the requirements of Chapter 21.47 of the Long
Beach Municipal Code (Dedication, Reservation and
Improvement of Public Rights-of-way). In addition, off-site improvements may include such items as street lights,
bumpouts, street trees, and intersection improvements,
as well as other public facilities. Such improvements are subject to the Site Plan Review process as discussed in Section 5 Streetscape Standards and Improvements (page
93).
other Development Standards
Development standards not specifically indicated in
this Plan shall also apply to all Downtown projects in
accordance with the provisions set forth in Title 21 of the Long Beach Municipal Code.
design standards
4 SECTION 4 DESIGN GUIDELINES + STANDARDS
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SECTION 4 DESIGN STANDARDS + GUIDELINES
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CITY OF LONG BEACH jANUARY 2012 59
The ImporTance of good desIgn
Well-designed buildings are the “building blocks” of great streets and neighborhoods. Downtown Long Beach is
composed of buildings that reflect a variety of periods, from Craftsman to Spanish, and Art Deco to Moderne. In areas like the East Village, architectural style contributes to the district’s identity with its predominance of Art Deco and Streamlined Moderne buildings. All of these styles represent design innovations and a distinct place in time.

The design of new development projects should attempt to distinguish their own place in time and achieve the same level of distinction of past eras without replication. This can be done through bold and innovative design that consistently follows a singular new style or approach. The use of faux architecture that mimics the past is strongly discouraged as new buildings cannot replicate the method and quality of craftsmanship and often fall short on design and execution.

Good design usually results from projects that were conceived in their total, and respond sensitively to their immediate context, while artfully solving the programmatic needs of the owner and building users. The “big design idea” should then be evident at the finer levels of execution —like the selection of materials, windows, doors, details and landscaping palette, where all elements combine to realize a larger architectural composition.

Downtown Long Beach should be composed of buildings that represent the highest quality of design and construction in Southern California and the West. Quality, while subjective, usually requires a strong combination of skills to achieve. Depth of experience and a proven track record are essential, but quality must be advocated for every day by the developer who conceives it, the architect who designs it, and the contractor who builds it.

Their decisions shape design and material choices that represent whether the project is viewed as representing “good design.” The following standards and guidelines underscore design principles intended to produce good buildings, great streets, and memorable places. The design standards and guidelines are not indicative of any style but are intended to encourage innovation and the design of high-quality architecture and urban form.

Included in this section are both standards and guidelines.

Standards, as indicated by the word “shall,” identify requirements.

Guidelines, as indicated by the word “should,” describe recommendations for high-quality architecture and urban design.

Guidelines should be addressed within all development projects— alternatives will be permitted only if the intent of the design guideline is met.
overall sTandards

SECTION 4 DESIGN GUIDELINES + STANDARDS
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CITY OF LONG BEACH jANUARY 201260

10. Materials shall vary in tandem with massing in the horizontal plane, with changes in materials used to emphasize entrance lobbies and massing changes or differentiate uses or tenants.

11. the finish texture and color of materials shall be compatible with materials used in the project and be consistent with the overall architectural approach.

12. Buildings should have a simple color palette that reinforces building massing and is not independent of the building’s structural form.

13. color can add a playful and stylish quality to projects, but it should be used thoughtfully and in consideration of its longevity within Downtown
long Beach. Unusual or very bright color
palettes shall be tested on-site to confirm appropriateness for the site, block, and neighborhood.

14. construction details shall be aUthentic and applied with consistency and brevity.

15. no faux architecture is allowed that will mimic a past era with poor design and execution.

1. new buildings shall respect historic structures and try to integrate them into new projects.

2. new buildings shall respect the scale of adjacent structures and respond to their elements in an appropriate manner.

3. new buildings should be BolD anD innovative and promote a forward-looking identity for Downtown long Beach.

4. new buildings shall give particular attention to the ground floor to create a peDestrian-orienteD streetscape and the creation of great streets.

5. new buildings shall have an underlying DesiGn iDea that the applicant can articulate through sketches, drawings, and specifications.

6. new buildings shall be made of DUraBle and high-quality materials that have a proven longevity in long Beach.

7. projects shall follow the recommended Materials palette by building type.

8. Materials and color shall be used to reinforce variations in building
MassinG. they should suggest form changes and turn
corners so there is a substantive reading of form and material together.

9. Materials shall vary in the vertical plane. Buildings shall exhibit greater detail and higher quality materials at the lower levels, where viewed by pedestrians, and contribute substantially to the streetscape.
overall sTandards
overall sTandards for new BuIldIngs
SECTION 4 DESIGN STANDARDS + GUIDELINES
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For residential projects of two new units or more, or
nonresidential projects consisting of 1,000 square feet or more of new building area, the standards and design goals contained in this chapter shall be met to the satisfaction of the Director of Development Services, the Site Plan Review Committee, or the Planning Commission, as appropriate. The Site Plan Review Committee may consider alternate configurations or approaches to the standards and guidelines on a limited project- by-project basis, if such changes are found to be consistent with the goals of this Plan.

This section begins at the scale of the block structure and building massing, and then discusses the incorporation of setbacks and pedestrian-oriented uses into the overall block design. Guidelines specific to the building type are addressed in the subsequent portion of this section.

BlocK sTrucTure
An important feature of Downtown Long Beach is the
established block size. The majority of blocks are 300 x 320 feet—a scale that is ideal for pedestrians and walkability.

Historically, the blocks were subdivided by alleys and paseos, allowing pedestrians and bicyclists to filter through the block with ease. In many locations, alleys that serve loading docks and parking garages can also be shared with pedestrians. This urban design element is encouraged in new development to ensure the preservation of the fine-grained scale of the City.

New projects shall preserve mid-block alleys and paseos, or create new connections, wherever possible.

1. Shared use of these zones is allowed and shall be
designed to encourage slow vehicle speeds and
clearly signed for shared use with pedestrians and
bicyclists.

2. Full-block developments that do not provide access
through the block should articulate how they will
provide a pedestrian-oriented environment that
supports the objective of making Downtown more
walkable.

3. Full-block development that does not provide public
access through the block shall provide a pedestrian-
oriented environment that is inviting and interesting
along the public frontages.

4. Providing active uses along the alleys and paseos is highly encouraged.
development on a subdivided
block, demonstrating varied
massing, heights with paseos or
shared-use alleys
the above diagrams show a typical downtown block and the ability to break down the scale of the block with alleys or paseos, which facilitates pedestrian passage, and fine-grained blocks and buildings, rather than monolithic structures.
typical downtown Full Block
300 x 320 feet
Block subdivided into symmetrical
quarter-block sites with alleys
aligned (traditional pattern)
Block subdivided into
asymmetrical quarter-block lots
and alleys that are not aligned
overall sTandards
SECTION 4 DESIGN GUIDELINES + STANDARDS
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CITY OF LONG BEACH jANUARY 201262
overall sTandards
massIng
Massing refers to the physical volume of a building or its breadth, and when considered with height these two factors define the overall scale or presence of a building. Massing and height must be addressed together and usually fall into three categories that are roughly defined as low-rise (1 to 6 stories), mid-rise (7 to 13 stories), and towers (usually 14 stories or higher). All have a street presence shaped by the first several stories, which contributes the most to defining the street’s character.

1. Large projects shall be designed as a group of
appropriately scaled buildings so that no building
shall be more than 200 feet in length without a
break (which is comparable to two-thirds of a
typical downtown block face).

2. Quarter-block, half-block and full-block development projects shall all follow character and intent of the
guidelines. Example images of quarter-block, half-
block, and full-block developments are illustrated on
the following page.
the downtown Promenade is an example of a mid-block pedestrian linkage that “breaks down the block” into a walkable scale while providing building entrances and views onto a quieter public space.

A meaningful pedestrian network in Downtown can take root with pedestrian paths and shared-use alleys that link to at-grade courtyards within new developments. Whether at the scale of quarter-block, half- block, or full-block development, placing required parking underground allows courtyards to be developed in the center of the block. Even if realized in phases or by different developers, courtyards should be sited to relate to each other.

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overall sTandards
Quarter-block developments in downtown
Long Beach are usually designed on a lot
size of approximately 0.5 acre.

Half-block developments in downtown
Long Beach are usually designed on a lot
size of approximately 1.25 acres.

Full-block developments in downtown
Long Beach are usually designed on lot
size of approximately 2.5 acres.
quarTer BlocK
half BlocK
full BlocK

SECTION 4 DESIGN GUIDELINES + STANDARDS
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sTreeTwall desIgn and The desIgn
of seTBacKs
The following guidelines and standards relate to general urban design, the design of the streetwall, and the design of the setbacks. These guidelines and standards have been developed to ensure the development of an urban downtown environment with the best possible street environment for pedestrians.

The location of specific setbacks is identified within Section 3:

Development Standards.
minimum streetwall
A minimum streetwall height on key corridors ensures the “public room of the street” (as shaped by buildings on both sides) is consistent. This requirement should eliminate parcels being underdeveloped along the edges and not contributing to the creation of good streets on Downtown’s most identifiable corridors. Streetwall requirements shall be measured on a parcel-by-parcel basis. (See Figure 3-2.)
Long Beach Boulevard. The minimum streetwall shall be six stories for 75 percent of the public street frontage. Establishing this minimum street wall will provide a cohesive block face and promote an appropriate density along Downtown’s most important transit street.

Pine Avenue. The minimum streetwall shall be four stories for 90 percent of the public street frontage. Establishing the four-story streetwall along the sidewalk is required to reinforce this important retail and pedestrian-oriented mixed-use environment. Paseos that allow pedestrians and bicyclists to meander through a development or block are encouraged.
overall sTandards
Horizontal variation can be provided with changes in the streetwall plane, materials, and color.

Pacific Avenue. The minimum streetwall shall be three stories for 75 percent of the public street frontage. Establishing the three-story streetwall along the sidewalk is required in this evolving urban district that bridges between the Downtown and low-rise residential or historic areas.
streetwall design
The streetwall of a building is the most visible component seen by pedestrians, bicyclists, and motorists. How the mass of the building “meets the street” should be well detailed. The design of the streetwall is what humans experience most intimately when on the sidewalk and is the biggest contributor to district character.

1. Buildings should maintain a generally consistent
streetwall (as has been established with most of the
historic buildings in Downtown) so the public room
of the street is well defined. See Table 3-8 for Setback Standards.

2. The streetwall should include active uses focused
along at sidewalk level with the greatest concentration sited at the intersection of two streets.

3. The streetwall should reinforce the building’s presence at major corners, public entrances, terminus for a
view corridor, or as wayfinding when viewed from key
locations within Downtown.

4. Monolithic structures that appear as a massive wall
and that block views and overshadow the surrounding
neighborhood shall be avoided.

5. Where parking structures are planned, the streetwall should be composed of active uses that screen podium
parking, parking structures, and other uses that do not contribute to making a great Downtown street.
the streetwall is the primary contributor to human experience and district identity.

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6. The streetwall should be designed to visually clarify paseos, the existing Downtown alley system, and any
points where pedestrians can walk through a block.

Variation with the Streetwall

1. Monotonous stretches of uninterrupted façade
are highly discouraged. The street wall façade shall
exhibit variation in the street wall (by 2 to 4 feet
to be read as a substantial change and provide a
significant shadow line) by varying materials and
colors, massing, fenestration, storefronts, public
art, or other architectural elements that are well
composed. (Refer to Setback Standards, Page 52.)

2. The maximum width of a bay of blank wall, without
a feature in relief or protrusion of at least 6 inches, shall not be more than 25 feet.

3. Variation in the horizontal plane of low-rise mixed- use buildings shall reinforce the buildings, massing
and material changes while providing a variety of
solid and transparent surfaces.

4. The base of the building (the first 2 to 5 feet above the sidewalk) should be differentiated from the
rest of the building façade with treatments such as
change in material and/or color, mouldings, or built
planters.

5. Physical breaks in the streetwall shall be limited to those necessary to accommodate pedestrian paseos,
public plazas, entry forecourts, permitted vehicular
access driveways, and hotel drop-offs.

6. Building entrances shall be well designed and
emphasized with changes in materials and graphics.

Private and public entrance points should be treated
differently.

Private Entrances and Patios

1. Private residential street level entrances shall be set back to provide for front porches or small entry
courts. The design of patio walls should be well
integrated into the overall architectural idea and
utilize the highest quality materials. Translucent
materials are encouraged to provide a lighter visual
barrier between the public and private realm.

2. Live-work or shopkeeper units should be designed
to appear like a commercial storefront, gallery, or
urban light industrial compatible to the area it is
most affiliated with in character.
overall sTandards
Both small and large setbacks can accommodate high-quality building and plant materials in private entrances and patios.

Windows and doors are a part of a comprehensive approach to massing and elevation design.
shown above are inset details, bay
windows, taller ground-floor storefronts and emphasis on the pedestrian lobby entrance.

SECTION 4 DESIGN GUIDELINES + STANDARDS
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CITY OF LONG BEACH jANUARY 201266
setbacks and landscape design
Treatment of the ground plane within the setback
may be either planting or a combination of planting
and hardscape, and shall be well designed and well
maintained.

1. T o create visual interest, landscape treatment of
setbacks should vary along a street.

2. Setbacks should engage the pedestrian and act as an
extension of the public realm.

3. Adjacent to ground-floor residential units, the
setback should include elements such as porches,
patios, gardens, and stoops.

4. Adjacent to retail, setbacks should include planting (in pots, planters, or the ground) and outdoor dining
areas wherever applicable.

5. Where no setback is required, pots or planters
should be provided along the building face to add
life and character to the sidewalk.

6. Landscaping at the building wall is permitted,
provided the planter is part of the building façade
and the earth level for planting is at a level of at
least 1 foot above sidewalk level.

7. Recesses, bases, and projections may be employed if
the setback for landscaping is not more than 5 feet.

8. Additional guidelines specific to each setback are
identified on the following pages.
overall sTandards
Windows and Doors

1. Entrances and windows, not garages, should be the
dominant elements of the front façades. Window
and door placement, size, material, and style should
help define a building’s architectural style.

2. Building façades shall have a glazed opening at least every 25 feet.

3. T o prevent wall surfaces from being monotonously
flat, windows and doors shall be recessed at least 3
inches from the face of the finished exterior wall to
achieve a sufficient depth and shadow reading. Flush
finish installations, especially with stucco, are not
permitted.

4. Detailing of windows and doors should reflect
the overall design idea of the building and be well
crafted and constructed.

5. If a window contains divided lights (multiple panes), true divided lights or quality simulation should be
included when using insulated glazing.

6. Metal security doors and exterior security grilles
are not allowed.
awnings, canopies, and marquees
Encroachments such as awnings, canopies, and marquees are encouraged but must be well designed and proportioned so they do not adversely impact the sidewalk environment.

1. The minimum vertical clearance between the
ground or street level and the encroachment
should be 10 feet. In areas of Zero-Foot Build-T o
Lines, awnings, canopies, and marquees should not
project more than 6 feet into public right-of-way.

Encroachments that are designed to require ground
support are prohibited. In areas where setbacks are
required, awnings, canopies, and marquees should
not project past the setback line.

2. Horizontal dimensions should relate to the bays
of the building façade. The awning or canopy may
encroach over the public sidewalk provided at least
2 feet of clearance is maintained from the street
curb line.

3. For awnings and canopies, the materials, shape,
rigidity, reflectance, color, lighting, and signage should relate to the architectural design of the building.
encroachments such as awnings, canopies, and marquees that do not obstruct the public right-of-way are encouraged.

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Zero-foot Build-To line
In addition to the above, the following standards apply:

T o provide a consistent building streetwall that defines the street and pedestrian realm, portions of Downtown, including much of central Downtown, are designated as having a “Zero-Foot Build-to Line,” as described in Section 3. (Refer to Setback Standards, Page

52.)

1. Where building façades abut the property line, pots or planters should be provided on the sidewalk, out of the primary pedestrian path.

2. Provide greater setbacks adjacent to retail, patios and dining areas so elements such as trees, planting, and
water features can be included. Refer to Section 3:

Development Standards for additional standards related
to outdoor dining.

Below grade Parking
or Parking Podium
Floor 3
Façade
setback from
rOW per
guidelines
Projecting
or recessed
balconies
awning or
canopy at
entries
rOW/ Build-to Line
Opportunity for
green roof or
roof terrace at
stepback
Zero-Foot Build-
To Line allows
maximum 5-
foot setback; see
Section 3.

Floor 2
Floor 1
active uses such
as residential, Live-work,
Commercial, retail
taller ground floors
required at retail uses
overall sTandards
Below-grade parking
or parking podium
Additional stepbacks
from ROW may
be appropriate for
streetwalls
in some locations
Primary
pedestrian
path

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overall sTandards
6-foot setback
6-foot setbacks are identified for areas at the eastern part of the Downtown, as described in Section 3.

1. In locations where 6-foot setbacks are required,
neighborhood retail and other active uses are
encouraged at the ground-floor street frontage.

2. An 18-inch planting buffer should be provided between the sidewalk and the low garden wall separating private residential space.

3. The elevation of the setback zone should be no more
than 24 inches above sidewalk elevation.

4. The setback zone should be landscaped and may
include walkways, steps, patios, solid walls up to 3 feet above sidewalk elevation, and transparent fences (such
as wrought iron, glass, etc.) up to a height of 5 feet
above sidewalk elevation (or 42 inches above finished
elevation of setback).

5. A physical connection should be provided between the residential unit and the sidewalk.

Floor 3
Façade
setback from
rOW per
guidelines
Projecting
or recessed
balconies
awning or
canopy at
entries
Low garden
wall at
rOW
Landscape
Zone rOW
Opportunity
for green
roof or roof
terrace at
stepback
6 -foot setback
Below grade parking
or parking podium
Floor 2
Floor 1
residential, Live-work,
Commercial, or retail
taller ground floors
required at retail uses
Additional stepbacks
from ROW may
be appropriate for
streetwalls in
some locations
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overall sTandards
10-foot setback
10-foot setbacks are identified for areas at the western part of the Downtown, as described in Section 3.

1. In locations where 10-foot setbacks are required,
neighborhood retail and other active uses are
encouraged at the ground-floor street frontage.

2. A 2-foot planting buffer should be provided between
the sidewalk and the low garden wall separating private residential space.

3. The elevation of the setback zone should be no more
than 36 inches above sidewalk elevation.

4. The setback zone should be landscaped and may
include walkways, steps, patios, solid walls up to 3 feet above sidewalk elevation, and transparent fences (such
as wrought iron, glass, etc.) up to a height of 5 feet
above sidewalk elevation (or 42 inches above finished
elevation of setback).

5. A physical connection should be provided between the residential unit and the sidewalk.
rOW
Additional stepbacks
from ROW may
be appropriate for
streetwalls
in some locations
Floor 3
Façade
articulation
behind
Projecting
or recessed
balconies
awning or
canopy at
entries
Opportunity
for green roof
or roof terrace
at stepback
Below grade parking
or parking podium
Floor 2
Floor 1
residential,
or Live-work
Low or
transparent
garden wall or
fence
Landscape
Zone
10-foot setback

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overall sTandards
Pedestrian- Oriented U ses
The Downtown Plan strategically encourages active street level uses that will increase and expand pedestrian activity.

Pedestrian-oriented uses in Downtown Long Beach are defined as uses accessible to the general public that generate walk-in pedestrian clientele and contribute to a high level of pedestrian activity in the public realm. Typical uses include retail shops, restaurants, outdoor dining areas, bars, theaters, performing arts, recreation and entertainment, personal and convenience services, lobbies, libraries, museums, galleries, and public plazas.

Section 3 identifies specific locations where a certain mix or percentage of active pedestrian-oriented uses is required. The following guidelines and standards address specific criteria related to the design of pedestrian-oriented uses.

1. Ground-floor floor-to-ceiling height shall be a
minimum of 15 feet or taller to accommodate retail
uses.

2. Each storefront bay shall contain an entrance. The
primary entrance to each commercial space on
the ground floor shall be located on the front
façade along the street. If parking is located behind
buildings, well-lit secondary rear entrances shall also be provided.

3. Where they occur, ground-floor residential uses,
including residences, lobbies, recreation and
community rooms, shall provide entries or large
windows at the ground floor to activate the street
frontage.

Transparency
Clear, nonreflective display windows or doors shall comprise at least 60 percent of the ground-floor street façade of active, pedestrian-oriented uses. Interior blinds, drapes, posters, signage, and interior shelving for product displays visible for the public right-of-way shall obscure no more than 10 percent of the transparent areas of each respective storefront.

The maximum height of the bottom sill of required display windows shall not exceed 30 inches above the adjacent
sidewalk. The minimum head height for storefronts and
windows at the ground floor should be 80 inches above the adjacent sidewalk.
first-floor elevation
The first level of buildings that require pedestrian-oriented uses shall have a floor elevation that is level with the elevation of the adjacent sidewalk.
entrances facing the street
Entrances to uses on ground and upper floors should open onto a public right-of-way. Entrance doors should be set back between 1 to 3 feet from the property line.
outdoor dining
Outdoor dining adjacent to the sidewalk is encouraged. It may be provided along segments of the building’s front façade that are set back from the property line within the setback, or on the sidewalk. A public sidewalk occupancy permit must be obtained, as outlined in the Municipal Code, Chapter 14.14. In addition, the following standards shall apply:

1. A continuous, unobstructed path of travel to
facilitate pedestrian movement.

2. Awnings that project more than 6 feet into public
right-of-way, or that are designed to require ground
support are prohibited.

3. Retractable or movable shade devices are permitted.

4. Fixed canopies or canopy-type awnings or
structures are prohibited.

5. Outdoor dining may not be fully enclosed.
vehicular driveway access
Vehicular driveway access or entries to parking structures are prohibited along frontages that require active, pedestrian- oriented uses. Access shall be taken via the alleys serving the site or, on corner lots, at the street frontage, which does not require active ground-floor uses. The Site Plan Review Committee may consider alternate configurations on a limited project-by-project basis, if such changes are found to be consistent with the goals of this Plan.

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overall sTandards
Businesses with pedestrian-oriented design and articulation help to activate the street, increasing safety and community awareness.

Where the ground-floor frontage is designed to accommodate retail, the building wall is almost completely transparent and is not set back from the sidewalk.

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sTandards By BuIldIng Type
low-rIse
mId-rIse
Towers
Building Characteristics
• 1 to 6 stories
• Residential, Mixed-use,
Commercial
Building Characteristics
• 7 to 13 stories
• Residential, Mixed-use,
Commercial
Building Characteristics
•
14 stories and higher
• Residential, Mixed-use,
Commercial
* The architectural design standards
of low-rise buildings apply to all
building types.

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sTandards By BuIldIng Type
intrOdUCtiOn
The Guidelines and Standards by Building Type are form-based criteria that address the design of all buildings Downtown, and build upon the overarching design guidelines and standards addressed in the previous discussions. In some cases, design criteria may vary for residential and commercial projects as noted.

The guidelines and standards identified on the
following pages are arranged according to specific
building types; address the size, scale, design, and
detailing of that building type; and are organized
according to the following building types:
• Low-rise building (See pages 74-77)
• Mid-rise buildings (See pages 78-81)
• T owers (See pages 82-85)
Multiple building types may affect the design of a building. For example, a taller project may include a low-rise component, as well as a mid-rise building and towers. Such projects are expected to adhere to the guidelines and standards
established for each of the project components.

The guidelines and standards start by addressing the scale and massing of that building type, as well as architectural design (the big moves established during schematic design), followed by materials, which have a great effect on the quality and longevity of a building and thus are critical to realizing the standard of design and construction envisioned for Downtown Long Beach.

Well-detailed and crafted buildings are
highly valued in Long Beach, and new
buildings must contribute to this legacy.

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sTandards By BuIldIng Type - low rIse
low-rIse BuIldIngs
Low-rise buildings are defined as being one to six stories tall.

The more recent development projects in Downtown Long
Beach have consisted of this building type in the form of multi- family residential or mixed-use projects. By nature of their size, low-rise buildings should be well crafted and exist as good neighbors to other buildings that share the same block and street.
existing development
Paseo
new Low-rise
Existing development
Massing of new 5-story development
steps down with a transition to
lower existing development
New low-rise building with courtyards and
building frontages with variation along the
street edgethis illustrative model depicts a hypothetical mixed-use low-rise development that might
occur on a half-block site in downtown.

Streetscape improvements
promote a more walkable
environment
Paseos help to break
down the block scale
and provide enhanced
pedestrian linkages
Downtown
Residential with corner
retail and massing that
creates a memorable
street corner landmark
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sTandards By BuIldIng Type - low rIse
example of low-rise mixed-use project with massing and materials that delineate balconies, building corner and ground floor. example of low-rise project with massing and materials that delineate individual units, entrances and roof gardens. architectural design
New low-rise buildings should contribute to defining
the character of the street and improving Downtown’s
pedestrian environment.

1. Low-rise buildings should respect the existing style and architectural character of their neighborhood
and block while enriching both with complementary
ideas and design elements.

2. When located on a corner site, low-rise buildings
should include design elements that differentiate
them from their mid-block neighbors, and integrate
special features that accentuate the buildings’
presence on the corner and help provide a visual
landmark within Downtown.

3. Low-rise massing and roof forms should be simple
and straightforward, proportional and well studied if
referencing existing styles.

4. Low-rise buildings should represent a single
architectural style that all materials and details are
true to.

5. Detailed façade elements are essential to reinforce
the overall design concept, to create texture, shade,
and shadow, and to relate a building to human
scale. Exaggeration of details or use of generic,
applied details shall not be used as they create a
cartoon-like appearance that is not consistent with
quality design and the character intended for the
Downtown.

6. Infrastructure needs must be understood in the
earliest phases of design. This can help avoid
misplaced vents, downspouts, life-safety and other
site and building infrastructure that can adversely
impact the architect’s original intention.

7. Courtyards, often included in low-rise buildings,
should be designed as a significant feature of the
development and be integrated with the overall
design idea.

8. New low-rise projects should thoughtfully integrate
transit amenities such as bus stops, seating, bike
racks, bike storage, and showers where required
by code and to encourage their successful use by
residents, tenants, and visitors.

9. While improvements to existing facades are
encouraged, quality architectural elements that may
already exist on the building should be preserved.

Preserving existing facade elements that are both
durable and handsome will add to the sustainability
of a project and enhance the building’s existing
attributes.

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roof form

1. T o maintain the integrity of the building design, the roof form should be consistent with the building’s
architectural style.

2. The transition of where the façade meets the sky,
should be accentuated through design of the roof or
overhang. Having no design detail here is allowed if
justified within the overall architectural approach of
the building.

3. All major building systems and equipment shall be
accommodated within the building or enclosed in
a penthouse structure that is integrated with the
design of the building.
residential materials

1. Stucco is not permitted at the ground level but
can be integrated into upper floors. A variety
of textures can be achieved with a final coat of
cementitious stucco, depending on the size of
aggregates used, the method of application, and
the final use of float or trowel. Acrylic stucco can
achieve a more limited range of textures. Smooth,
fine-textured finishes like Santa Barbara, 20/30 Float
are permitted. Not permitted are rough, irregular
or coarse-textured finishes like heavy lace, machine
dash, or light lace.

2. Horizontal wood siding and wood trim are allowed
for structures four-stories or less, and window and
door frames (typically found in the older residential
neighborhoods of Downtown).

3. Wood shingles with wood trim at building corners
are allowed for structures three-stories or less.

4. Materials such as brick (red, gold, or multi-colored palette), natural stone, and precast concrete are
encouraged.

5. Factory-finished metal panels (heavy gage only, in
corrugated or flat sections) are encouraged.

6. Façade elements constructed of foam or foam
molding are strongly discouraged. If used, they shall
be well proportioned and constructed to avoid
appearing pasted on the building.

7. High-quality windows should be provided with
details that provide for a shadow line and depth,
either through inset windows with an integral frame,
or insetting the window into the exterior wall.

Windows can be composed of wood, wood with
vinyl clad exterior, recycled-content aluminum vinyl
example of a roof detail that accentuates the top of the streetwall and where the building meets the sky. example of large window openings, mullion patterns and exterior wall details that together create visual depth and pattern on the exterior wall.
example of a setback elevation that uses some variation in heights, balconies and materials; the windows and doors are well detailed and noticeably inset.
example of higher quality
materials and entrance canopies being used at the ground floor. sTandards By BuIldIng Type - low rIse

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example of architectural lighting that complements the texture and graphic pattern of this retro-style façade. interior lighting and a transparent ground-floor storefront visually connect inside and outside.
example of a residential infill project that integrates wood siding and details appropriate to its location in a historic neighborhood.
example of reinforced fiber cement panels integrated in a low- rise residential project.
clad, steel casement, or anodized aluminum.

8. Reinforced fiber cement panels and installation using a vertical cavity system are allowed.

9. Concrete is permitted when used as part of a
larger architectural design approach and shall have a
finished architectural appearance.

10. If concrete masonary units are to be used, they
should be integral to building design and have
appropriate finish at the ground floor.

11. Ceramic tile is prohibited unless it can be justified as part of a historic renovation or public art
component.

12. Metal railings, entrance canopies, downspouts,
scuppers, shutters, and garage openings should be
designed consistently with the building’s style and
overall aesthetic.
commercial materials

1. Use high-quality materials such as granite, stone and precast concrete. Acceptable wall systems include
metal panel, curtain wall, frameless glass patch,
and high-quality glass storefront. Reinforced fiber
cement panels and installation using a vertical cavity
system are allowed.

2. Stucco or glass fiber reinforced composite panels
are not permitted.

3. Transparency is encouraged in curtain wall systems
and fenestration to the greatest extent possible.

Highly reflective or very dark glass is not permitted.

4. Façade elements constructed of foam or foam
molding are strongly discouraged. If used, they shall
be well proportioned and constructed to avoid
appearing pasted on the building.
architectural lighting

1. Lighting shall be designed to reinforce the
architecture and create an inviting street and
sidewalk environment at night.

2. A hierarchy of lighting types and fixtures should be provided describing how the lighting relates to the
larger architectural idea, forms, and materials.

3. Visible direct lamp glare from unshielded floodlight fixtures is prohibited.

4. Lighting design that allows light to be cast up into the night sky is prohibited.
sTandards By BuIldIng Type - low rIse

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Existing development
Paseos are encouraged wherever
feasible
Parking podium is wrapped with
5 stories of habitable uses so the
garage is not visible from the public
right-of-way
mId-rIse BuIldIngs
Mid-rise buildings are defined as being 7 to 13
stories tall. The guidelines for mid-rise buildings
apply whether they are residential, mixed-use, or
commercial projects. By nature of their larger scale,
mid-rise buildings establish a strong presence and
are often considered Downtown landmarks or major
anchors. They are expected to be great examples
of design and detailing based on the efficiencies of
taller construction. They greatly affect the success
of a block and street, and are expected to have a
higher quality of design and construction than what is
required for low-rise buildings.
sTandards By BuIldIng Type - mId rIse
this illustrative model depicts a hypothetical
mixed-use mid-rise development that might
occur on a half-block site in downtown.

New 13-story mid-rise residential building
Active street level uses establish a vibrant
pedestrian environment especially when
provided along most of the block frontage
existing development
Paseo
new Mid-rise
Streetscape improvements
help reinforce district identity
A courtyard provides open
space for residents
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example of mid-rise mixed-use project that is relatively transparent and interprets the classic building base, middle, and top in a modern way.
stepbacks and variation in massing and materials break down the scale of this mid-rise urban infill project. the lower two stories reflect the scale and texture of existing buildings in the neighborhood.
architectural design
Both classical and modern mid-rise buildings can exhibit principles of visual order in the vertical plane—often by having a distinct base or ground-floor treatment, a middle or core mid-section with consistent floor levels, and a top that distinguishes a building and defines how it “meets the sky.” Some innovative design approaches do not follow this rule but they should exhibit many of these core sensibilities:

1. Mid-rise buildings tend to read more solid than
transparent due to structural requirements, cost
factors, and the need for privacy in certain zones
of the building. The massing and elevations should
strike a balance between solid and transparent
treatment. The material and detailing choices shall
support the overall style being proposed.

2. The massing and design of mid-rise buildings should
be sensitive to adjacent scales and carefully address
the transition to lower height structures that may
exist or be anticipated on the same block.

3. The existing cornice or roof line heights established by historic buildings in Downtown Long Beach shall
be reflected in the adjacent cornice, roofline, or
horizontal demarcation of new mid-rise buildings.

4. Mixed-use buildings should differentiate
architecturally between their ground-floor
activities and the uses up above. For example,
fenestration and exterior materials could be
different at ground-floor retail, than for hotel,
residential or office uses above.

5. New mid-rise buildings should provide variation
by using balconies, fenestration, and sunshades to
create an interesting pattern of projections and
recesses, light and shadow.

6. New mid-rise buildings should integrate sustainable
features, especially opportunities for green roofs
that can provide usable open space and be viewed
by tenants from the upper floors.

7. New mid-rise projects should thoughtfully
integrate transit amenities such as bus stops,
seating, bike racks, bike storage, and showers
where required by code to encourage their
successful use by residents, tenants and visitors.
sTandards By BuIldIng Type - mId rIse
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example of high-quality materials used on a new mid-rise building that exhibits a classic base, middle and top composed of more substantial material and storefront details at the pedestrian level, plus inset balconies and a variety of window types.

Brick focused at lower levels, transparent upper floors, metal detailed balconies and penthouse sun shading element create an innovative industrial style for this mixed-use building.
at right, a traditional brick
exterior is used at the lower levels in combination with metal panels and concrete to achieve a modern aesthetic.
materials

1. Acceptable materials include architectural concrete
or precast concrete panels, stone, curtain wall and
heavy gage metal panel, and brick.

2. Doors and windows shall be metal or a curtain wall
system.

3. Concrete masonry units shall have a ground face,
and be burnished and honed.

4. Reinforced fiber cement panels and installation
using a vertical cavity system are allowed.

5. Stucco is permitted on mid-rise buildings only
on the upper floors and if appropriate for the
architectural style.

6. Transparency is encouraged in curtain wall systems
as it helps to visually lighten the appearance of
mid-rise buildings. Highly reflective or very dark
glass curtain wall systems or fenestration are not
permitted.

7. Ceramic tile is prohibited unless it can be justified as part of a historic renovation or public art
component.
details

1. Concrete deck construction, often visible at
extended balconies, floor levels, and roof decks,
should be considered in the overall composition of
the building and exterior wall design.

2. Balconies shall be transparent and composed of
either metal railing or glass guardrail systems.

3. Sunshades should support the overall design idea
and be made of high-quality materials detailed
in proportion to the building massing. Flimsy or
undersized sunshades applied for the sake of adding
texture to the exterior are not permitted.

4. Unit vents and balcony downspouts shall not be
visible on the exterior wall, unless proposed as an
appropriate architectural feature consistent with
the proposed style (like terra cotta scuppers on a
Mediterranean-style building).
sTandards By BuIldIng Type - mId rIse
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example of a green roof on the lower floors of a mid-rise building that collects rainwater and provides open space with visual benefits. example of concrete exterior combined with large window systems and glass wall balconies. at right, the materials, details and corporate signage are well integrated in this mid-rise commercial project.

5. Flat roof forms or roof decks shall integrate a roof parapet detail (like a thin eyebrow, open framed or
solid overhang) to accentuate where the building
meets the sky.

6. Integrate glass window bay systems to add
variation in the horizontal or vertical wall plane.

7. Mid-rise buildings should integrate large-scale
window systems for individual units or offices
(common in loft or industrial buildings) if they are
not using a curtain wall system.

8. Special materials, like brick or stone, should be
integrated at the lower levels to add texture and a
more human touch where pedestrians experience
the building closely.

9. Concrete wall systems should capitalize on joint
systems to add simple detailing (joint location,
width and depth) to utilitarian parts of the building
exterior, and should be limited on the more public
elevations.

10. Lighting shall be integrated with the architecture as appropriate to improve the presence of the mid-
rise building in Downtown.
sTandards By BuIldIng Type - mId rIse
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Existing development
New office or
residential tower
this illustrative model depicts a hypothetical
office or residential tower development that
might occur on a half-block site in downtown.

Corner entry plaza
Towers
T owers are defined as being 14 stories or taller. These guidelines apply to towers whether they are residential, mixed-use, or commercial projects. T owers are expected to embody the highest quality of design and construction consistent with their stature in the skyline. They are now, and will be in the future, the greatest form-givers and placemakers for Downtown Long Beach, and so are expected to not only meet the intent of the guidelines but exceed public expectations and establish new standards of innovation. They should be timeless in their architectural vision and exist as icons of design.

T owers can represent a very sustainable model of development where most proximate to Downtown’s existing transit and infrastructure investments, such as within a quarter-mile of Blue Line Stations, including the Transit Mall. T owers in these zones can best achieve reduced automobile trips for residents, tenants and visitors and the creation of a more pedestrian- and bike-friendly environment. T owers should be located on major street corridors, key blocks and the most active corners where their catalytic effects will benefit Downtown most.
sTandards By BuIldIng Type - Towers
existing development
Paseo
new tower
High-quality streetscape and
pedestrian amenities along
the sidewalk
Parking podium is wrapped
with office or retail along the
street frontage
A roof garden provides open space
for tenants and visitors
Paseos are encouraged
wherever feasible to create
more permeable blocks
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example of slender residential towers along an urban waterfront that are adequately spaced to take advantage of light, air and views.

Tower spacing
T owers should be sited and spaced appropriately to
feature access to views, light and air for residents or tenants. Proper spacing can provide enough visual sky
around each tower so its form can be read as distinct
within the downtown skyline and enjoyed from the
sidewalk as a pedestrian.

1. Towers shall meet or exceed the minimum spacing
whether directly facing each other or offset
diagonally. The minimum spacing applies between
two new towers, or the distance a new tower must
be from an existing tower.

2. Commercial or residential towers should be spaced
a minimum of 80 feet from existing towers whether
on the same site or across the street from each
other (see illustration at right).

3. Commercial or residential towers should be sited to
ensure privacy, natural light and air, and contribute
to a distinctive skyline.

4. Projects with multiple towers should offset their
footprints and sculpt their massing to create
attractive and usable open spaces in between the
towers. When two towers are proposed on a full-
block development and directly across from each
other, they should be sculpted to reduce the amount
of exterior wall directly parallel from each other.
architectural design
T owers are most responsible for shaping a city’s skyline and are generally seen as being 14 stories or taller within the height incentive district. From a distance they are read more as a collection that indicates where a city’s densest core exists. Within a downtown, towers are viewed individually and perceived as distinct forms. The following guidelines apply to towers as individual forms—which must be beautiful in their own right.

1. Where towers are proposed, a three-dimensional
model shall be created, inset into an existing
three-dimensional model of Downtown (physical
or digital). The model shall depict the surrounding
context within a quarter-mile of tower’s full block
to understand its setting, connections, and how
it contributes to creating a more sustainable
Downtown.
a
B
illustration of minimum spacing between towers.
a
B
existing
new towerexisting
sTandards By BuIldIng Type - Towers
80-foot minimum to any existing tower across the street 80-foot minimum to any existing tower on the same site

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2. T owers should have an overall design rationale that translates from its overall massing down to the
details of the exterior skin.

3. T owers should exude simplicity and be graceful in
form—they should appear slender and sculpted, not
boxy or bulky.

4. T owers should be designed to capitalize on natural
ocean breezes and views of the water while
maintaining slender proportions.

5. For projects with two or more towers, each one
should have a distinct massing that relates to the
other(s) to form a strong composition; matching
towers are discouraged.

6. T owers should taper as they ascend to meet the
sky, or have a clear design approach to resolving the
design on the most upper floors or penthouse.

7. T owers should appear as transparent by maximizing
the use of glass, curtain wall systems, and glass
balcony railings.

8. T owers shall not replicate historic structures but
shall establish their own identity and detailing that
are responsive to adjacent structures without
resorting to mimicry.

9. Helipads must be integrated to support the larger
design idea and meet necessary code requirements.

They should be well integrated with penthouses,
elevator shafts, and the overall design approach for
terminating the tower top.

10. Avoid massive stepped towers that usually appear as neither a well-designed mid-rise nor a well-designed
tower.

11. New high-rise projects should thoughtfully integrate transit amenities such as bus stops, transit shelters,
bike racks/storage, showers, and car-sharing
programs to encourage their use by residents,
tenants and visitors.
materials

1. Acceptable materials include architectural concrete
or precast concrete panels, stone, stainless steel,
curtain wall, and heavy gage metal panels with
factory finish. Being the most prominent building
type seen for miles, high-quality design, materials,
and detailing are required.
examples of a hotel and residential towers that have a tall slender presence and incorporate glass, concrete and modern roof forms. example of office towers with high-quality materials, simple forms and a distinct manner of how they taper or meet the sky. note that even transparent or clear glass will reflect some sky; the more reflective mirrored coatings are not encouraged.
sTandards By BuIldIng Type - Towers

2. Curtain wall systems are encouraged to achieve a
high level of transparency.

3. The use of highly reflective glass is not encouraged.

Very dark (for example black) glass curtain wall
systems or fenestration are not encouraged.

4. Stucco and ceramic tile are not permitted anywhere
on high-rise buildings.

5. Brick is permitted on the lower levels if consistent with the architectural style.

6. Balconies shall have glass guardrail systems and wind screens where needed.

7. Doors and windows shall be metal or a curtain wall
system.

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example of constructed towers (clockwise from upper left):

Commercial tower with sophisticated curtain wall, divided windows and vertical fins; coated metal panels introduce color into this residential tower; two curtain wall systems that add another layer of texture with a metal frame, and glass fins.
example of how exterior details should translate down to the main entrance lobby and be equally beautiful at the more human scale of the plaza or street level from which they are approached. details
T owers should read more transparent (less opaque,
solid) as service functions are usually programmed
into the building’s central core leaving the exterior
wall available for expansive views made available
from the increased building height. The massing and
elevations can compose the most creative forms
seen within a city skyline and should represent a
sophisticated development of solid and transparent
elements.

1. Details should be designed to reinforce the tall,
slender massing required for towers in Downtown
Long Beach.

2. Details shall execute the overall design idea at the most refined scale.

3. The architect shall study the interplay of solid and transparent forms, and how materials meet and are
read at the scale of the pedestrian or distant viewer.

4. The architect shall develop a design approach that
includes texture, shadows and details that are true
to the proposed material palette.

5. The architect shall design the curtain wall system
to convey lightness, transparency and texture to
achieve beautiful building elevations. They shall
consider both the near-views of adjacent building
neighbors, and as well as the view from afar.
sTandards By BuIldIng Type - Towers
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Courtyards, roof terraces, and other common areas within individual residential developments should be landscaped to be usable outdoor spaces that accommodate a variety of informal activities such as barbecues, small gatherings, gardening, relaxation, and children’s games.

1. Courtyards shall have a minimum dimension of 40 feet in any direction (building face to building face).

2. A minimum of 50 percent of the courtyard space
(including courtyards that are on-structure) shall be
landscaped.

3. Where feasible, at-grade planting areas should be
provided to accommodate large trees and landscaped
areas that are not separated by planter walls.

4. Where trees are located on-structure, raised planters should have a minimum soil depth of 36 inches and be
a minimum size of 40 square feet.

5. Trees should be planted as 24 inches box minimum.

6. Where raised planters or at-grade planting is not
feasible (such as on a roof deck), large potted plants
should be provided.

7. Private patios may be located in a courtyard if they are defined by a low wall (36 inches maximum) or hedge.

8. As appropriate, a variety of seating options should be provided, such as benches, picnic tables, and seat walls.

9. Courtyards should be fronted by doors, windows,
and balconies. Where blank walls face a courtyard,
landscape treatments such as vines, lattice, or plants
with vertical form should be used to soften the wall.

10. T o activate courtyard spaces and engage residents and visitors, consideration should be given to the inclusion of water features. Water features may count toward
a maximum of 10 percent of a courtyard’s landscape
area requirement, and should be located in shade or
partial shade to reduce evaporation.

11. The Site Plan Review Committee may consider
alternate configurations or approaches on a limited
project-by-project basis, if such changes are found to
be consistent with the goals of this Plan.

Common open space enables active and passive uses.

Using elements such as arbors, curved paths, and a garden-like plant palette, semi-private open spaces can have an intimate feel.

The desIgn of prIvaTe open space
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Where landscaping must be in raised planters because of on- structure limitations, access should be provided with ramps or stairs (as shown above) to make the space usable for residents. roof terraces and gardens (above and below) should incorporate planting either in raised beds or pots and offer ample seating.

The desIgn of prIvaTe open space
Water features can serve as the focus of a courtyard (above) or be subtly integrated into the landscape (below).
each provides
additional life to the space.

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public parking structures to aid visitors in finding
them upon arrival and getting oriented to Downtown.

9. Interior garage lighting should not produce glaring
sources toward adjacent residential units while
providing safe and adequate lighting levels per code.
landscape Treatment
Parking structures and interim surface lots within Downtown should be located or screened such that the visual impact to the public realm is minimized and must comply with Chapter 21.42 of the Municipal Code.

1. Landscape should be cohesively designed with the
building or garage. If a garage has a well-designed
exterior, then it does not need to be screened by
dense landscaping in the Downtown area.

2. When architectural solutions are not possible to
screen a parking structure, a landscape screen should
be integrated (and be visually consistent with the
existing or proposed streetscape).

3. Surface parking lots should include ample trees to
reduce the heat island effect and mitigate views from
surrounding buildings and streets.

4. Landscape screens or “green screen” elements may
be integrated with the architecture of the building
or structure and coordinated with any streetscape
improvements.

5. Parking lots adjacent to streets shall be screened
from view using landscape features such as “green
screens” or shrub massings at least 5 feet wide.
parKIng sTrucTures
Parking for major projects should be hidden from view—
ideally by providing it underground or wrapping it with active uses along the public frontages. Whether public or private, freestanding parking structures as well as integrated parking podiums should be treated as buildings and follow the same principles as good building design noted in earlier sections. architectural Treatment
Providing an exterior façade composed of high-quality
materials that screen the underlying concrete structure will elevate the building’s stature and contribute to
the overall quality of Downtown’s architecture. The
following guidelines apply to freestanding parking
structures, or where structures have major presence on
the street if attached to other uses like a hotel, office, or residential building.

1. Parking structures that serve a group of buildings
should be compatible in architectural treatment
with the architecture of the buildings they serve.

2. Signage and wayfinding should be integrated with
the architecture of the parking structure.

3. Parking structure entryways shall not disrupt the
pedestrian right-of-way on primary streets.

4. Parking structures shall have an external skin
designed to improve the building’s appearance over
the basic concrete structure of ramps, walls, and
columns. This can include heavy-gage metal screen,
precast concrete panels, laminated glass, or photo-
voltaic panels.

5. Parking structures should integrate sustainable
design features such as photovoltaic panels
(especially on the top parking deck), renewable
materials with proven longevity, and stormwater
treatment wherever possible.

6. Vertical circulation cores (elevator and stairs) shall be located on the primary pedestrian corners and
be highlighted architecturally so visitors can easily
find and access these entry points.

7. On retail-oriented streets, provide active ground-
floor uses along the street frontage of the garage.

On all other streets, the ground-floor treatment
should provide a low screening element that blocks
views of parked vehicle bumpers and headlights
from pedestrians using the adjacent sidewalk.

8. Integrate the design of public art and lighting with the architecture of the structure to reinforce its
unique identity. This is especially important for
ideally, garages should be hidden from view or located underground or behind habitable uses as shown here. the exception occurs when a garage provides an active ground-floor use or can prove its contribution to downtown with an outstanding architectural presence on the street.

Parking
should be
wrapped with
habitable uses
so the structure
is hidden
parKIng sTrucTure desIgn
“Bury”
Parking so
that it can be
hidden from
view
access and signage
Provide access from an alley
or secondary street and
clearly identify vehicular and
pedestrian access points per
signage guidelines
Where Parking
is exposed it shall
be designed well at
the street level and
up above so it is
pleasant to walk by
as a pedestrian
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garage entrances should be incorporated into the building’s architecture, be well signed and, where possible, should complement other ground-floor uses (above).
surface parking lots are considered interim uses in downtown, and shall be screened from view.

Where an architectural landscape screen (middle) is not feasible, a row of trees and shrubs should be provided to screen parking structures from view (lower).
parKIng sTrucTure desIgn
example of a context-sensitive parking garage in a historic district of downtown Los angeles (above).

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streetscape +
public realm standards
5 SECTION 5 streetscape + public realm standards
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introduction
Ocean Boulevard streetscape (above) contributes positively to the identity of Downtown Long Beach.

Good landscape design is an essential part of any
development, streetscape, or district. Well-designed layout and careful selection of plants, paving, lighting, and site furnishings can help to create vibrant, functional, and beautiful outdoor spaces.

These landscape design standards are intended to
supplement the standards in the zoning code to address
streetscapes, building setbacks, required open spaces,
and parking lots. With all projects in the Downtown
Long Beach area, significant attention should be paid to construction standards, the integration of sustainable
practices and solutions, and the idea of creating/
maintaining strong district identities through landscape design.

Canopy trees alternated if
palms are used

Utilities placed out of view

Potted plants to add color

Large tree wells with
planting to allow ample
growth
Site furnishings located
out of pedestrian path

Quality paving
A variety of streetscape improvements can make the pedestrian experience more comfortable and help to foster distinct districts.
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SECTION 5 streetscape + public realm standards
Pedestrian Zone
The pedestrian zone, between the street curb and edge of right- of-way, should be treated according to its width, adjacent uses, and volume of traffic. Shade, seating, and appropriately sized amenities will improve the experience of the pedestrian. •
Trees shall be provided along all streets within the
pedestrian zone. (Refer to Street Trees discussion below.) •
Landscaping shall be provided within the pedestrian zone, either in a contiguous parkway between the sidewalk
and street, in planted tree wells, or in large pots (where ground planting is not feasible).
•
District gateways should be considered. These gateways
may include subtle elements such as medallions in the
paving, or more prominent elements such as signs or
public art.

Parkway planting should be used to buffer the street from the pedestrian zone and minimize paving where curb-to-building sidewalks are not needed, such as along residential streets.

Parkway planting shall be set back 18 inches from the curb to allow for easy access to parked vehicles.

Street trees and street furnishings shall be placed outside of the primary circulation route (above). Permeable materials such as decomposed granite (below) can be used to allow additional room for pedestrian circulation.
streetscaPe
Seating nooks should be integrated into the streetscape to provide comfortable locations to rest, ideally out of the primary pedestrian path and buffered from vehicular traffic. Where feasible, double rows of street trees can be used to produce a park-like feel.

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street trees
Street trees should enhance both the pedestrian and
vehicular experience throughout Downtown Long Beach.

Until a street tree master plan is developed, the following guidelines shall be followed.
•
Parkway tree specimens shall be planted at a
minimum 15-gallon size. Other trees within
setbacks and open spaces shall be a minimum 24-
inch or 36-inch box size where feasible.
•
Street trees shall be spaced a maximum of 25 feet
on center, per City zoning code.
•
When siting trees, consideration shall be given
to potential conflicts between tree canopies and
building signage and the uniformity of existing
placement patterns.
•
Along residential streets, contiguous planted
parkways are preferred.
•
Along retail or commercial streets, large tree wells
shall be provided in lieu of contiguous planted
parkways. In all cases, the tree well should provide
space adequate for that particular species’ long-
term growth. The minimum dimension of a tree
well is 4 feet wide by 4 feet long. Where feasible,
wider and longer tree wells should be provided.
•
In all circumstances, small tree grates and root
barriers that severely stunt tree growth shall be
avoided. Exceptions may be made due to space
limitations or utility conflicts.
•
Where sidewalks/setbacks are wide enough, a
double row of street trees (of the same species)
shall be provided subject to the review by Public
Works.
•
Irrigation systems shall be provided for all street
trees during the initial establishment period after
installation. Systems using spray heads should be
designed to avoid overspray as well as spray on
tree trunks.
•
Trees shall be properly staked according to City
of Long Beach standards to ensure healthy growth
and maintain a vertical trunk.
•
Appropriate soil area or tree well shall be
provided to allow a tree species to grow to its full
size.
•
Street trees shall be of a species designated for
that particular street. Variation of street tree
species within any block shall be discouraged. For
nondesignated streets, trees shall be chosen from
the list of approved species for nondesignated
streets (See Figure 5-1, Required Street Trees).

The Tabebuia crysotricha in the Pine district (above left) and the clusters of Washingtonia robusta in the median of Ocean Boulevard (above right) serve as good character-defining elements.

If used as a street tree, palms should be alternated with canopy trees or used as accents.

Used consistently along both sides of a street, tree species like Jacaranda (above) can help to establish a distinct character.

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!
!
!
!
!City of Long Beach | Downtown Community Plan
City Boundary
Parks
Water Features
Downtown Study Area
Parcels
Buildings
Rail
! ! ! ! Metro Blue Line
Freeway/Highway
0 750 1,500
Feet
[
FIgUre 5-1
required Street Trees
Magnolia grandiflora (Southern Magnolia)
Washingtonia filifera (California Fan Palm)
Ulmus parvifolia (Chinese
elm)
Jacaranda mimosifolia (Jacaranda)
Fraxinus angustifolia (
raywood Ash)
Ginkgo biloba (Maidenhare Tree) - male only
Laurus nobilis (Saratoga Sweet Bay)
Bauhinia blakeana (Hong Kong Orchid)
Arcastrum romansoffianum (Queen Palm)
Tabebuia crysotrich (
golden Trumpet Tree)
Tabebuia crysotrich and Washingtonia robusta
Pine Avenue Streetscape Improvement Project
Long Beach Transit Mall Improvement Project

DESIGNATED STREET TREES
0 750’ 1500’
N
Acer palmatum (Japanese Maple)
Chitalpa tashkentensis (Pink Dawn)
Cinnamomum camphora (Camphor Tree)
Geijera parviflora (Australian Willow)
Hymensporum flavum (Sweet Shade)
Lagerstroemia indica (Crape Myrtle)
Pistacia chinensis (Chinese Pistache)
Pyrus calleryana ‘Aristocrat’ (Aristocrat Pear)
Rhus lancea (African Sumac)
Tristania conferta (Brisbane Box)
Platanus acerifolia (London Plane Tree)
Cupaniopsis anacardiodes (Carrotwood)

NONDESIGNATED STREET TREES
NOTES
The above diagram illustrates locations of
Designated Street Trees where specific tree
species are required.

The list of Nondesignated Street Trees is
specified as an additional approved list of
trees that are permitted along streets without
a designated street tree (in addition to those
species listed in the Designated Street Trees list).

The Site Plan
review Committee has authority
to consider alternatives, through the Site Plan
review process, if such changes are consistent
with the intent of the Plan and are found to
further the goals of the Plan.

The Promenade
PACIFIC AVe
MAgNOLIA AVe
PINe AVe
LONg BeACH BLVD
eLM AVe
LINDeN AVe
ATLANTIC AVe

OCEAN BLVD
3rD ST
7TH ST
10TH ST
ANAHeIM ST
BrOADWAY
1ST ST
9TH ST
5TH ST
4TH ST
DAISY AVe
CHeSTNUT AVe
CeDAr AVe
6TH ST
8TH ST
11TH ST
gOLDeN AVe
MAINe AVe

ALAMITOS AVE
LIMe AVe
I-710

SHORELINE DR
OLIVe AVe
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PLantinG
Planting within public and semi-public spaces shall be
visually interesting, low maintenance, and drought tolerant in accordance with Long Beach Municipal Code Chapter

18.74, Low Impact Development Standards.
•
The use of turf shall be minimized in the parkway
and setbacks, and in publicly accessible open spaces.
•
Where the parkway is adjacent to street parking
and is planted with a material other than lawn,
18 inches adjacent to the curb shall be concrete,
decomposed granite, gravel, or pavers to allow for
foot traffic to/from parked vehicles.
•
Parkway planting shall not exceed 30 inches in
height.
•
Wherever possible, plants should require
moderate, low, or very low amounts of water per
the WUCOLS III (Water Use Classification of
Landscape Species) list for Region 3-South Coastal,
CA.
•
Appropriate plant species should be selected for
any given space, preventing plants from becoming
overgrown.

Species such as Dietes vegeta (above left) and rosmarinus officinalis (above right) are drought-tolerant, and hearty, and grow well in coastal areas.

Where feasible, groundcovers such as low drought-tolerant grasses (above 2 examples) shall be used in parkways instead of turf.

Pots and planters add color along a building or sidewalk and help to establish a human scale. Adjacent to or within any given development, pots shall be of a consistent style or family.

Plants with colorful foliage, such as Phormium tenax, can provide good accents in the landscape.

Succulents can add color, texture, and require less maintenance than turf.

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HardscaPe
Sidewalks, crosswalks, and other hardscape shall be of a high-quality material and enduring style.
• Stained concrete and surface-colored concrete
(other than integral colored concrete) shall not be
used. Without proper installation and maintenance,
these types of paving can wear poorly.
•
Standard grey concrete or earth-toned pavers
shall be used for paving sidewalks where approved
by Public Works.
•
Paving accents, such as banding along the curb
or perpendicular to the sidewalk, may be used
if consistent with the established style for the
district.
•
At any given intersection, all crosswalks shall be of
a consistent material and color.
•
A limited hardscape palette should be used in each
character area in public and semi-public spaces
to help minimize visual clutter and promote a
cohesive identity (see Page 23).

Where possible, crosswalk paving shall visually tie into the adjacent streetscape and contrast with the adjacent street paving.

Standard grey concrete sidewalks may be complemented by pavers of a similar color (above) or sawcut in a diagonal pattern (right) to add visual interest.

Pavers may be used within the right-of-way if they are earth-toned and have only subtle variations in color. Pavers shall be square or rectangular and a minimum size of 8 inches by 8 inches. 99 SECTION 5 streetscape + public realm standards
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Street furnishings and lighting should enhance the
comfort, safety, and character of Downtown Long Beach.

The following standards apply to site furnishings and
lighting.
•
Benches and trash receptacles shall be carefully
located to enhance the pedestrian experience
without cluttering the streetscape.
•
In some locations, site furnishings shall be recess
mounted to paving, as opposed to surface
mounted.
•
Lighting shall be included along all streets,
sidewalks, and pedestrian connections, and on
private property to ensure comfort and safety.
•
Where street lights are provided, additional
pedestrian-scale lighting should also be
incorporated into the streetscape.
•
Consideration shall be given to providing lighting
of a particular color and style within a given
character area.
site FurnisHinGs and LiGHtinG
New site furnishings shall be simple, muted, and coordinated with each other within streets and districts. The benches and trash receptacles shown above and below offer examples of such character.

To convey elegance and authenticity, light
fixtures shall be painted a dark color,
such as dark bronze (left), black, dark
green, or dark blue. Accent colors should
be avoided. Brushed metal or similar
treatments may be considered.

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PuBLic oPen sPace
Pedestrian paseos should have a clear line of sight (such as the one adjacent to Long Beach City Hall, above), as well as be lined with active uses such as retail (below left) and residential (below right).

Pocket Parks and Plazas
T o serve residents, workers, and visitors, a variety
of public open spaces throughout Downtown are
encouraged. These open spaces, such as pocket parks and plazas, can vary in size, form, and character but should all contribute to a well-connected public realm.
•
Where possible, pocket parks and plazas shall
be located at intersections or adjacent to mid-
block pedestrian crossings and be prominently
integrated with the sidewalk and street. Plazas at
corners are encouraged to include outdoor dining
space for adjacent restaurants.
•
Public parks and plazas may include an edge
element such as a low hedge or seat wall but
shall not be fenced or gated (unless hours are
restricted).
•
Public open spaces should include flexible area
for public gatherings, such as lawn area or a paved
plaza, at a scale that maintains intimacy.
•
Public open spaces shall include elements such
as shade, seating, and water features. Pedestrian
lighting shall be incorporated to provide comfort
and safety.

Pedestrian Paseos
New connections and corridors should be created as
larger sites are developed.
•
Where blocks are longer than 400 feet or where
a destination, view, or circulation path warrants
a mid-block pedestrian connection, publicly
accessible paseos shall be provided.
•
Pedestrian paseos shall be considered open space
and include elements such as shade, seating, and
water features.
•
Pedestrian lighting shall be incorporated to
provide comfort and safety.
•
Paseos should be at least 20 feet wide and include
considerations for temporary and emergency
vehicle access.

Streetscape elements, such as paving (above), should integrate with adjacent pocket parks.

Small open spaces can offer a variety of amenities, such as open lawn and shaded benches (above) and movable seating near water features (below).
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Pedestrian connectiVitY
Where possible, mid-block crosswalks
(right) should include bump-outs, traffic
signals or signs, paving or striping that
contrasts with the street, and visual cues
in the sidewalk that draw attention to
the crossing. All crosswalks within a
district should be of a similar style.

In addition to creating great urban spaces in Downtown, it is critical to develop a strong pedestrian network that makes travelling between these spaces easy, safe, and
enjoyable.
•
Disruption of the existing street grid is prohibited;
however, new streets, alleys, or pedestrian
connections may be added.
•
The pedestrian network shall include a great
pedestrian zone (discussed in ‘Streetscape’ above),
legible and well-located crosswalks, mid-block
pedestrian connections, and wayfinding elements
such as street signs and kiosks.
•
The incorporation of retail and residential along
pedestrian zones is highly encouraged. Additionally,
for safety and “eyes on the street” all buildings
addressing pedestrian zones shall incorporate
balconies, patios, stoops, and building entries that
address the pedestrian zone.
•
Pedestrian and bicycle priority zones may be
incorporated into pedestrian networks.

Street names, subtly integrated into the
sidewalk or curbs, above, can assist
with pedestrian wayfinding as well as
convey historic character.

Kiosks and pedestrian wayfinding signage should be provided; however, it should be scaled appropriately (above right, as an example) so as not to block a sidewalk or appear characteristic of a shopping mall. (For more detail, refer to Section 7.)
Mid-block pedestrian connections, such as along the Promenade (above), can improve pedestrian circulation and offer vibrant activity zones if flanked at the ground floor with retail, restaurants, or entertainment uses. Where pedestrian paseos or corridors jog or otherwise change direction, strong visual connections should be created using specialty paving, lighting, and signage.

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PuBLic art in downtown
Public art embodies Long Beach’s unique cultural spirit and is one of the strongest ways in which to create a
sense of place as well as to reflect the rich and varied history of the City. Integrating artwork into both
development projects and open spaces enriches the
experience of the public realm and increases the quality of life in Downtown.

General Guidelines for Public art:

1. Public art should be developed in the most
accessible and visible places and considered in
relation to other visual elements and cues (signage
and other elements that may impede or heighten
its enjoyment).

2. Public art should reflect Downtown Long Beach’s
visual and cultural setting and connect visitors
and residents through participation, planning, and
implementation of new installations.

3. New installation proposals shall provide a
contextual understanding of and be clearly related
to the overall network of public art in Downtown.

4. Artists should create sustainable, maintainable
works of art that aspire to the highest standards of
innovation and aesthetic quality.

5. The public artist shall be integrated into the
project’s design team at an early stage of
development to ensure cohesiveness of site design,
architecture, art, landscape, and public space.

These photos depict examples of public art in Downtown. sign standards
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overall standards and compliance with zoning code
The intent of the Downtown Plan is to maintain the
current eclectic character of Long Beach, while enabling innovation and the emergence of new architectural
styles. When added to existing buildings, or as part of a new development, signs provide aesthetic enhancement
and complement the architecture. This applies to the
selection of materials, orientation, scale, and the location of signs on and around buildings.

Any project incorporating two or more signs within
the Downtown Plan will be required to submit a Sign
Program during the design development phase. The Sign
Program shall identify all proposed signs included in the project that can be viewed from the street, sidewalk, or public right-of-way. All signs are subject to the Design Review process. All signs that project into the public right-of-way must also be reviewed by the City Engineer.

All signs within the Plan Area shall be consistent with the requirements of Chapter 21.44 of the Zoning
Regulations, and the full power and effect of Chapter

21.44 shall apply to Downtown unless otherwise
specified herein. Additionally, all sign lighting shall comply with light pollution reduction standards. The
following guidelines for Downtown do not supersede
the requirements of the zoning code; rather, they
provide additional guidance specific to the goals of the Downtown Plan. No sign development standards may be
waived through this Plan. Any requests for waivers must be made through the Sign Standards Waiver or Standards
Variance process, as appropriate.
overall standards for sign design:

The following standards shall be followed for the design of all signs in Downtown. These include signs of all type and audience. All sign programs are subject to Design
Review, which will ensure that the goals are met.

1. CHARACTER: Signs shall enhance the public realm
and aid in the creation of a street’s character.

Signs shall not impede pedestrian traffic, block
sight lines along roadways, or disturb adjacent
residences.

2. COMPLEMENT: The color, material, scale, lettering,
and lighting shall complement the surrounding
street environment and building(s) that the sign
addresses.

3. SIZE: Signs shall never overpower the building. The sign shall fit comfortably into the architecture of
the storefront. Signs shall be mounted in a manner
that does not detract from building.

4. AUDIENCE: Signs intended for tourists or locals,
or the age of the sign audience may impact sign
design. Regardless of audience, sign design shall
conform to other principles.

5. CONCISE: Information on signs shall be brief, clear, and simple with appropriately sized lettering, and
a clear information hierarchy. When appropriate,
symbols can be used in place of text.

6. ILLUMINATION: Lighting used with signs shall be
focused and minimal. Lighting shall be in scale
with the sign and façade.

7. CONSISTENT: Signs shall be internally consistent.

If multiple tenants are listed on a single sign or a
multi-tenant building, variation between size and
typeface of tenant names and color palette shall
be limited to one or two options.

8. TIMELESS: Sign design should convey a timeless
character of a street, place, or business. Signs shall be designed with durable materials and be well
maintained.

Signs should be designed to capture neighborhood identity and current eclectic character of Long Beach.

SECTION 6 sign standards
dOwNTOwN plaN
CitY OF LOng BEaCH januarY 2012106
sign design
Signs shall enhance the public realm, aid in the creation of a street character, and add to the aesthetics of the built environment.

SECTION 6 sign standards
dOwNTOwN plaN
CitY OF LOng BEaCH januarY 2012 107
nonresidential signs

1. Signs should be consistent with the overall
design and identity of the building, including
the architecture and landscaping. Signs should
complement the overall aesthetic of the building and
site.

2. If more than one sign type is necessary on a single
façade, all signs shall be scaled in a clear hierarchy
and to address different viewer orientation and
audiences.

3. Buildings with multiple storefronts shall use the
same sign strategy at every entrance. This is
to reduce confusion for guests and present an
organized appearance.

4. If multiple tenants are listed on a single sign, a
shared sign program shall be designed. Size and
typeface of tenant names and color palette shall be
consistent.

5. For multi-building sites or buildings that are part of corporate campuses, a shared sign program shall be
designed.
•
Signs shall be visible from all public right-of-ways
and communicate necessary information easily.
•
Since Downtown corporate campuses may house
multiple tenants of different business types, the
design identity of the sign shall be capable of
incorporating an array of styles and typefaces
for the differing logos. However, the size of
tenant names or logos and color palette shall be
consistent.

6. Pedestrian-oriented signs are encouraged
Downtown. Signs shall be scaled appropriately,
including window signs, blade signs, directory signs,
and backdrop wall signs.

7. Illumination should be used to accent signs,
consistent with the building aesthetic. Trespass
of light and glare from illumination into any
adjacent units or buildings, whether residential or
nonresidential, is strictly prohibited.

8. Signs and wayfinding shall be incorporated with
public art or placemaking objects, to add an
educational component.

9. Placement and type of signs in the public right-of-
way should be uniform and readable. Signs for both
motorists and pedestrians are desirable.

Commercial and mixed-use signs should communicate message while contributing to district or building character and achieving cohesiveness. gUidelines BY sign tYpe
Corporate signs usually include multiple tenants, so the typeface should be consistent and uncluttered.

SECTION 6 sign standards
dOwNTOwN plaN
CitY OF LOng BEaCH januarY 2012108
gUidelines BY sign tYpe
Residential signs should be consistent with the design approach of the building, while highlighting entrances and the address clearly. residential signs

1. Signs should be integrated with the design of the
project’s architecture and landscaping. Signs should
be consistent with the design approach and convey a
clear hierarchy of information.

2. Signs shall identify primary entrances, the address, and necessary information for visitors, while being
understated and minimal.

3. Mixed-use projects with commercial uses on the
ground floor shall comply with the standards for
Nonresidential Signs identified within this document.

4. Illumination shall be designed to ensure safety
around buildings but should not create significant
light trespass onto adjacent properties.

SECTION 6 sign standards
dOwNTOwN plaN
CitY OF LOng BEaCH januarY 2012 109
temporarY signs
T emporary signs refer to signs and banners that are used to advertise special events, sales, or promotions. They are not permanent fixtures and therefore are not part
of the building design review process. However, they
influence the appearance of the city or district, and when overused, may produce a cluttered appearance.

1. The only type of temporary sign allowed shall be a
banner mounted to a building wall. Banners shall
be placed discreetly and comply to the same design
principles of all permanent signs. Banners shall be
in place only for the period of time necessary for a
given event.

2. Banners mounted in any other fashion shall be
prohibited. Flags, balloons, etc., are prohibited as
described below.

3. In addition to the restrictions set forth in the Plan, banners must comply with the provisions of 21.44.
prohiBited signs
In addition to all signs prohibited by Section 21.44 of the Zoning Regulations, the following types of signs and sign-like contrivances also shall be prohibited within the Plan Area:
•
Internally illuminated awnings
• Internally illuminated cabinet signs
• Freestanding or monument-style menu board
signs for multi-tenant commercial centers (but not
building directory signs)
•
Searchlights, laser beams, and the like
• Signs projected onto a surface using light
• Inflatable or air-blown signs, streamers and the
like. Any signs that are inflatable, such as balloons, and any signs that are air-blown or animated by
the internal flow of air, such as signs that appear
to have a waving head and arms, are prohibited.
•
Balloons of any size, with or without printed copy
on the balloons
•
Pennants and streamers of any size
• Flag signs and any flags intended to draw attention
temporarY and prohiBited signs
to a business or other location. One each of
national, state, and local government flags and
one corporate flag may be displayed, all of which
shall be flown from a flagpole at least 25 feet tall.

Decorative flags that have no inherent meaning
or significance, such as solid or multicolored
flags used to decorate or draw attention to real
estate or a business, shall be prohibited. Any flag
that functions as a sign, including but not limited
to “sails” and “feathers,” is prohibited. Flags that
do not fall into the above categories and have
a strictly social, political, or other purpose not
business related, and that are in compliance with
all other applicable regulations, shall be allowed.
•
Pole signs
• Signs illuminated by low-pressure sodium lamps
(pure yellow glow), high-pressure sodium lamps
(pinkish-orange glow), and mercury vapor lamps
(bluish-white glow).

SECTION 6 sign standards
dOwNTOwN plaN
CitY OF LOng BEaCH januarY 2012110
historic P rEsErVA tio N
7 SECTION 7 historic preservation
dOwNTOwN plaN
citY oF LonG Beach januarY 2012112
SECTION 7 historic preservation
dOwNTOwN plaN
citY oF LonG Beach januarY 2012 113
Downtown is the historic heart of Long Beach and
contains a large collection of buildings and structures that stand as present-day reminders of the heritage and development of the City. Included in these resources are some that have been officially designated as landmarks
possessing local, state, or national significance and others that have been identified through a survey as being
significant historic resources but do not rise to the level of landmark status.

Preserving these resources through adaptive reuse and
other appropriate means as well as integrating new
development into the existing fabric are goals of the
Downtown Plan to strengthen, not detract from, this
unique setting.

All processes and procedures involving historic resources in Downtown shall adhere to the standards in Chapter

2.63 of the Long Beach Municipcal Code.

AdAptive Reuse
The Downtown Plan boundary contains a large collection
of buildings and structures that speak to the rich past of Downtown Long Beach. Many of these buildings, though
no longer economically sustainable while operating in line with their originally intended use, may be appropriate for adaptive reuse.

T o facilitate the reinvention and reuse of these buildings that lend so much character to Downtown, the
incentives found in table 7-1 are established to allow for the adaptive reuse of certain buildings.

HistoRic ResouRces in long beAcH
Any building more than 45 years old can be considered
for the incentives under the adaptive reuse policy if the proposed physical alterations are substantial and modify the building’s original intended purpose.

When buildings or portions of buildings are renovated,
features or components such as hardware, windows, or
ghost signs should be preserved or reused to the greatest extent possible.
tAble 7-1 incentives to conveRt
FRom commeRciAl/industRiAl to
ResidentiAl
Development
Standard Incentive
Unit Size
Minimum 450 sf with an average of all
units of 700 sf.

No minimum number of units required.

If converting to hotel, no minimum
unit size, but each unit must contain a
bathroom facility. Does not require that
entire building be converted.

Parking
Existing parking spaces must be
maintained, no new spaces required.

If conversion is part of a tract map
process, conditions may require that
spaces be dedicated to specific on-site
uses.

Mezzanines
May be added within the existing
structure, provided that the total floor
area of mezzanines at each mezzanine
level does not exceed one-third of the
area of the floor immediately below.

Discretionary review (Site Plan Review, etc.) is not
required if all standards are met and the subject project is not a for-sale project (e.g., not commercial or residential condominiums). Allowed exceptions to the development
standards include nonconforming floor area, setbacks, and height. However, if the proposed project cannot meet the applicable development standards, and either is a for-sale project or proposes any work to the exterior of the
building, the appropriate discretionary review approvals shall be required. Any project that involves a designated historic landmark may require review for compliance
with the California Environmental Quality Act (CEQA)
and approval by the City’s Cultural Heritage Commission even if all other development standards are met.

SECTION 7 historic preservation
dOwNTOwN plaN
citY oF LonG Beach januarY 2012114
Historic buildings and nostalgic elements contribute to the character of the many neighborhoods of Downtown Long Beach.

HistoRic ResouRces in long beAcH
LanDmark Bu ILDIngS
Downtown contains a number of buildings that have been
designated as landmarks. The intent of designations is to recognize those buildings that are significant to the history and development of Long Beach or are representative
of a particular style of architecture. A complete list of designated landmark buildings can be found in Chapter

16.52 of the Long Beach Municipal Code. (Note: Updated information on landmark status of buildings can be
obtained from the Historic Preservation Staff.)
The historically designated and significant landmarks in the Downtown Plan area are identified in Figure 7-1.

Alterations to landmark buildings

1. Exterior Alterations
Applications for exterior changes to designated historic landmarks must obtain a Certificate of Appropriateness
from the Cultural Heritage Commission. Exterior
changes subject to Cultural Heritage Review include:
•
Additions
• Remodeling (exterior only)
• Relocations
• Demolitions
• Exterior painting or other re-surfacing
• Exterior signs
• Window alterations
• Awnings

SECTION 7 historic preservation
dOwNTOwN plaN
citY oF LonG Beach januarY 2012 115

2. Interior Alterations
Interiors may be subject to Certificate of
Appropriateness review if they are publicly
accessible and architecturally significant. If the
interior was an element of the designation, it will
appear in the designation ordinance for the building.

Reuse of landmark buildings – incentives

1. Commercial Uses
Waiver of Parking for Ground-Floor Uses – The
ground floor of existing landmark buildings may be
converted to restaurant, retail or entertainment
uses without providing additional parking.

2. Conversion to Residential Use Waiver of Density
Standards
The Planning Commission may waive all density
limits through a Conditional Use Permit provided
new construction is not included in the area where
density is waived and the use provides traditional
residential units and not single-room occupancy
rooms.

3. Conversion of a Residential Use to a Commercial
Use
A residential landmark building located within
the Downtown Neighborhood Overlay may
be converted to a commercial use through the
Administrative Use Permit process.

4. State Historic Building Code
A state code exists for the rehabilitation of
designated historic buildings with regard to building
code issues. The intent of the State Historical
Building Code is to permit flexibility in meeting
the safety intentions of the code while retaining
the existing archaic materials and designs inherent
in historic buildings. The rehabilitation of historic
buildings is facilitated by allowing code decisions
based on performance standards, rather than
prescriptive code standards, and is subject to the
discretion of the building and fire officials.
signiFicAnt ResouRces –
non-lAndmARk buildings
A survey was conducted to identify structures within
Downtown that are significant historic resources and
possess a character that is important to retain but do
not qualify for designation as a landmark. The survey
identified all buildings over 50 years of age that are not Landmarks as Significant Resources or
Non-significant Structures.
cAliFoRniA enviRonmentAl
QuAlity Act (ceQA)
The Environmental Impact Report identifies a process for handling buildings designated as Significant Resources but not identified as Landmark Buildings. Prior to the issuance of a demolition permit or a building permit for alteration of any of these properties the Historic Preservation
staff will be notified. In consultation with the Historic Preservation staff, Development Services Department
staff will determine if a formal historic property survey or other documentation is needed. If, based on any required documentation, it is determined that the property may
be eligible for designation the property will be referred to the Cultural Heritage Commission. The Commission
determination of eligibility shall be considered as part of the environmental determination for the project in
accordance with the CEQA.

HistoRic ResouRces in long beAcH
dOwNTOwN plaN
citY oF LonG Beach januarY 2012116
SECTION 7 historic preservation
BONITO
AVE
W 10TH ST
W 9TH ST
W 8TH ST
E 9TH ST
E 8TH ST
E 10TH ST

WASHINGTON PL

MARTIN LUTHER KING JR AVE

HELLMAN ST
E 7TH ST
E 6TH ST

CERRITOS AVE
ALAMIT
OS A
VE

LIME AVE

OLIVE AVE
E 7TH ST
E 6TH ST

LINDEN AVE

ATLANTIC AVE

ELM AVE

LOCUST AVE

LONG BEACH BLVD

PACIFIC AVE
W 6TH ST E 6TH ST
W 7TH ST

MAGNOLIA AVE
W 6TH ST

GOLDEN AVE
W 5TH ST

MAINE AVE

DAISY AVE
W 4TH ST
W 3RD STCHESTNUT AVE
W 5TH ST
E 4TH ST
E 3RD ST
E 5TH ST
E 4TH ST
E 3RD ST

ZONA CT
E 5TH ST

ALAMITOS AVE

OLIVE AVE

E BROADWAY
E 1ST ST

LONG BEACH BLVD

PINE AVE

E BROADWAY
E 1ST STW 1ST ST

W BROADWAYCEDAR AVE

PACIFIC AVE

MAGNOLIA AVE

W OCEAN BLVD

ELM AVE

LINDEN AVE

ATLANTIC AVE

LIME AVE

MEDIO ST

E OCEAN BLVD ALBONI PL
E 1ST ST
E 2ND ST

E BROADWAY

APPLETON ST
E 3RD ST
CERR
ITOS
AVE
OR
ANG
E A
VE
BONITO
AVE
THE
PRO
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ENADE
NO
RTH

CHANDA CT
W
ORLD
TRADE
CENTER

E BRONCE WAY
THE
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ENADE
NORTH

E ALTA WAY

E ROBLE WAY

TRIBUNE
CT
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CT
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CT
NYLIC
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ARIETTA
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NYLIC
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BRO
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PARK
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VIRG
INIA
CT

W COBRE WAY

E MELROSE WAY

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W CYPRESS WAY

W CEREZA WAY

W COBRE WAY

W ROBLE WAY

E MAPLE WAY

E ALTA WAY

LIBERTY
CT

E MAPLE WAY

E NARDO WAY

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BROADW
AY
CT

ROBLE WAY

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E ALTA WAY

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M

ARIETTA
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MALTA WAY

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LIBERTY
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PARK
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TRIBUNE
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LIBERTY
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W MAPLE WAY

W CEREZA WAY

W ROBLE WAY

E MAPLE WAY
LUNA
PL
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ARIETTA
CT
SO
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CT

MARIETTA CT

W MELROSE WAY
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50 82 422
Downtown Plan Area Survey

CITY OF LONG BEACH DEVELOPMENT SERVICES
T:\GIS\Trace\Development_Services\Historic_Map_Request_CHG73200 W 10TH ST

E ANAHEIM ST

PACIFIC AVE
E 10TH ST
W 12TH ST E 12TH ST
E 11TH ST

W ANAHEIM ST

PINE AVE

LOCUST AVE

LONG BEACH BLVD
1000
100
100 300
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INSET

CPA NORTH
OF 10TH ST

214

MAP FEATURES
Historically Designated
Historically Significant
Downtown CPA
Parcel Addresses
Historically Designated & Significant Landmarks

W OCEAN BLVD
dOwNTOwN plaN
citY oF LonG Beach januarY 2012 117
SECTION 7 historic preservation
FIgure 7-1
Downtown Plan Survey - Historically Designated &
Significant Landmarks
BONITO
AVE
W 10TH ST
W 9TH ST
W 8TH ST
E 9TH ST
E 8TH ST
E 10TH ST

WASHINGTON PL

MARTIN LUTHER KING JR AVE

HELLMAN ST
E 7TH ST
E 6TH ST

CERRITOS AVE

ALAMITOS AVE

LIME AVE

OLIVE AVE
E 7TH ST
E 6TH ST

LINDEN AVE

ATLANTIC AVE

ELM AVE

LOCUST AVE

LONG BEACH BLVD

PACIFIC AVE
W 6TH ST E 6TH ST
W 7TH ST

MAGNOLIA AVE
W 6TH ST

GOLDEN AVE
W 5TH ST

MAINE AVE

DAISY AVE
W 4TH ST
W 3RD STCHESTNUT AVE
W 5TH ST
E 4TH ST
E 3RD ST
E 5TH ST
E 4TH ST
E 3RD ST

ZONA CT
E 5TH ST

ALAMITOS AVE

OLIVE AVE

E BROADWAY
E 1ST ST

LONG BEACH BLVD

PINE AVE

E BROADWAY
E 1ST STW 1ST ST

W BROADWAYCEDAR AVE

PACIFIC AVE

MAGNOLIA AVE

W OCEAN BLVD

ELM AVE

LINDEN AVE

ATLANTIC AVE

LIME AVE

MEDIO ST

E OCEAN BLVD ALBONI PL
E 1ST ST
E 2ND ST

E BROADWAY

APPLETON ST
E 3RD ST

CERRITOS AVE

ORANGE AVE

BONITO AVE
THE
PRO
M
ENADE
NO
RTH

CHANDA CT
W
ORLD
TRADE
CENTER

E BRONCE WAY
THE
PRO
M
ENADE
NORTH

E ALTA WAY

E ROBLE WAY

TRIBUNE
CT
M
ARS
CT
BROADW
AY
CT
NYLIC
CT
M

ARIETTA
CT
NYLIC
CT
BRO
ADW
AY
CT
PARK
CT
VIRG
INIA
CT

W COBRE WAY

E MELROSE WAY

W LA REINA WAY

W CYPRESS WAY

W CEREZA WAY

W COBRE WAY

W ROBLE WAY

E MAPLE WAY

E ALTA WAY

LIBERTY
CT

E MAPLE WAY

E NARDO WAY

E MELROSE WAY
BROADW
AY
CT

ROBLE WAY

W MELROSE WAY

E ALTA WAY

E ROBLE WAY
M

ARIETTA
CT

MALTA WAY

E ALTA WAY

LIBERTY
CT
PARK
CT
SOLANA
CT

FRONTENAC
CT
O
RO
CT
ALAM
O
CT

W MAPLE WAY

E ROBLE WAY

CRYSTAL
CT
BROADW
AY
CT
FRO
NTENAC
CT
DEL
REY
CT

WAITE CT

CRYSTAL
CT

FRONTENAC

CT FRONTENAC CT
SO
LANA
CT
ORO
CT
ALAM
O
CT
SOLANA
CT

TRIBUNE
CT

E ROBLE WAY

LIBERTY
CT

W MAPLE WAY

W CEREZA WAY

W ROBLE WAY

E MAPLE WAY
LUNA
PL
M

ARIETTA
CT
SO
LANA
CT

MARIETTA CT

W MELROSE WAY
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919-927
642
917
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961
725
351
406
335
938
854
213
915
403
732
1001
405
711
641
413
724
732
740
959
650
210
920
135
229
255
9 536
820
727
735
909
414
701
762
40 800
825
850
331
322
234
325 328
87 97
715
419
439
930
940
757
415-417
817
320
234
701
50 82 422
Downtown Plan Area Survey

CITY OF LONG BEACH DEVELOPMENT SERVICES
T:\GIS\Trace\Development_Services\Historic_Map_Request_CHG73200 W 10TH ST

E ANAHEIM ST

PACIFIC AVE
E 10TH ST
W 12TH ST E 12TH ST
E 11TH ST

W ANAHEIM ST

PINE AVE

LOCUST AVE

LONG BEACH BLVD
1000
100
100 300
1000
1200
INSET

CPA NORTH
OF 10TH ST

214

MAP FEATURES
Historically Designated
Historically Significant
Downtown CPA
Parcel Addresses
Historically Designated & Significant Landmarks
SECTION 7 historic preservation
dOwNTOwN plaN
citY oF LonG Beach januarY 2012118
plan administration
8 downtown plan
CITY OF LONG BEACH jANuArY 2012
SECtIon 8 pLAN AdmINIsTrATION
120
downtown plan
CITY OF LONG BEACH jANuArY 2012 121
SECtIon 8 pLAN AdmINIsTrATION
policy basis and role of the downtown plan
GuidinG principles
In reviewing and approving development plans and
discretionary permits in the Downtown area, the City
Council, Planning Commission, Redevelopment Agency
and Site Plan Review Committee shall be guided by the
following:

1. The goals and policies of the General Plan;

2. The Redevelopment Plans;

3. The development and use standards set forth by this
Plan and other local plans; and

4. The procedures, development and use standards
set forth in Title 21, Zoning, and other applicable
sections of the Long Beach Municipal Code.
specific procedures
One of the primary goals of the Downtown Plan is
to enhance Downtown as a more vibrant, livable and
walkable area with well-designed, pedestrian-friendly
streets. This will be achieved by allowing greater flexibility in the application of context-sensitve development
standards oriented toward a human scale rather than an
automobile scale.

The Site Plan Review Committee shall have the authority to consider alternative configurations and compliances
with certain development standards set forth in this Plan, as noted throughout the Plan document, provided that
these alternatives meet the fundamental intent of this
Plan and further the goals of this Plan.

The Downtown Plan establishes alternate thresholds for
Site Plan Review, superseding the thresholds in Chapter

21.25 of the Long Beach Municipal Code, as follows:

1. Nonresidential Development: 1,000 square feet or
more of new building area.

2. Residential Development: Addition of one or
more new dwelling units, including replacement of
a dwelling unit demolished as defined in Section

21.15.750 of the Long Beach Municipal Code.

3. Façade remodel: Any façade remodel consisting of
25 or more linear feet of façade. The 25 linear feet
is counted cumulatively over the entire building
frontage and need not be contiguous.

4. Thresholds for requiring Conceptual Site Plan Review, and Site Plan Review approval by Planning Commission:
a) Nonresidential: Projects of 50,000 square feet or
more of new building area.
b) Residential: Projects of 50 or more new dwelling
units, or 50,000 square feet or more of new building
area.

For all specific procedures not modified or otherwise
specified within the Downtown Plan, all planning entitlement and permitting processes for projects requiring said permits within the Plan area shall be carried out in accordance with the procedures set forth in Chapter 21.25 of the Long
Beach Municipal Code.

For any other topical issue, development standard or design guideline, and/or regulation not addressed or otherwise specified within the Downtown Plan shall be carried out in accordance with the provisions of the Long Beach
municipal
Code, particularly Chapter 21 (Zoning Code). The particular section of code shall be based on the most appropriate
or closely matching land use type or procedure, as
determined by the Site Plan Review Committee or Zoning
Administrator.
tenant relocation and
replacement housinG
In addition to the specific procedures previously outlined, all developments will be subject to the relocation and
replacement housing standards as applicable under Chapter

20.32, 21.60, 21.61, 21.63 and 21.65 of the Municipal Code as well as Chapter 4, Article 9, Sections 33410 et seq., of the Community Redevelopment Law.

downtown plan
CITY OF LONG BEACH jANuArY 2012
SECtIon 8 pLAN AdmINIsTrATION
122
development approval process
EIR to determine whether additional environmental
documentation must be prepared. If a subsequent
project or later activity would have effects that were not examined in the Program EIR, or were not examined
at an appropriate level of detail to be used for the later activity, an initial study (IS) would need to be prepared, leading to a negative declaration or an EIR. If the City finds that pursuant to Section 15152 of the CEQA
Guidelines, no new effects could occur or new mitigation measures would be required on a subsequent project, the City can approve the activity as being within the scope of the project covered by the Program EIR, and no new
environmental documentation would be required.

The program EIR will be reviewed as necessary to
determine if conditions upon which it is based have
changed significantly. If changes are significant then an appropriate updating of the analysis will be performed for the Downtown Plan area as a whole, or by each individual project, as appropriate.
environmental review
The Downtown Plan incorporates zoning, development
standards, and design guidelines to establish design and development criteria in order to guide development in
Downtown Long Beach in a way that is consistent with
the vision for Downtown.

The Downtown Plan has been completed in conjunction
with a Program Environmental Impact Report (EIR).

The Program EIR identifies physical changes in the
environment that may result from development in
accordance with the regulations within this Plan. In
addition, the EIR identifies mitigation measures that are available to avoid or minimize the effects of identified significant environmental impacts. These mitigation
measures are identified in the Program EIR as well as the Mitigation Monitoring and Reporting Plan (MMRP), which
accompanies the Final Program EIR. These mitigation
measures include actions that are to be carried out as
part of specific future developments.

According to CEQA Guidelines (Section 15168), the
approach of a Program EIR is appropriate for evaluating a series of actions that can be characterized as one large project, are related geographically, and are logical parts in the chain of contemplated actions in connection with issuance of rules, regulations, or plans. The Downtown Plan meets this criteria. The Program EIR allows for a
more exhaustive consideration of effects and alternatives than would be practical in an EIR on separate individual actions, and ensures consideration of cumulative impacts that might be minimized when analyzed on a case-by-case basis.

The Program EIR provides a first-tier analysis of the
environmental effects of the Downtown Plan. CEQA
Guidelines (Section 15152) indicates that tiering is
appropriate when the sequence of analysis is from an
EIR prepared for a general plan, policy, or program to
an EIR or negative declaration for another plan, policy, or program of lesser scope, or to a site-specific EIR or negative declaration related to a specific development
proposal.

Subsequent activities in accordance with the Downtown
Plan, e.g., when specific development projects are
proposed, must be examined in light of the Program
lbds.longbeach.gov

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Exhibit B
Department of Development Services I SK
Downtown Plan
Boundary
Plan Boundary
0 500 1,000250
Feet
AGENDA ITEM No. 4 Development Services
Planning Bureau
411 West Ocean Boulevard, 3rd Floor, Long Beach, CA 90802 562.570.6194
April 15, 2021

CHAIR AND PLANNING COMMISSIONERS
City of Long Beach California
RECOMMENDATION:

Recommend that the City Council find the proposed Zoning Code Amendment exempt from the California Environmental Quality Act pursuant to Section 15308 (Actions by Regulatory Agencies for Protection of the Environment) and Section 15061(b)(3) (Common Sense Exemption), as it will not result directly or indirectly in significant environmental impacts;
Recommend that City Council approve a Zoning Code Amendment (ZCA20-015) to amend language within Title 5 of the Long Beach Municipal Code and within the Downtown Planned Development District (PD-30) to allow the operation of adult-use cannabis dispensaries within mixed-Use buildings in Downtown by way of Conditional Use Permit approval (Districts 1 and 2); and,
Accept Categorical Exemption 20-147 and approve a Conditional Use Permit (CUP20- 016) to allow the establishment and operation of an adult-use cannabis dispensary located at 433 Pine Avenue in the Downtown Planned Development District (PD-30). (District 1)
APPLICANT: Elliot Lewis for Casey Crow Collective
6700 Pacific Coast Highway
Long Beach, CA 90803
(Application No. 2011-03)

DISCUSSION
The applicant, Casey Crow Collective, is currently in the process of relocating its medical and adult- use dispensary from 5959 Cherry Avenue in the Community Auto-Oriented (CCA) District to 433 Pine Avenue in PD-30. Notwithstanding the 32-dispensary cap, medical cannabis dispensaries are permitted to be located in any zoning district allowing retail sales, including Planned Development Districts (PDs). However, adult-use cannabis dispensaries can only be located within the commercial zones shown in Table 1. Current regulations further require that adult-use cannabis dispensaries be co-located with medical cannabis dispensaries. Given the City’s current regulatory framework for cannabis dispensaries, the proposed relocation of an existing medical and adult-use cannabis dispensary to 433 Pine Avenue, a mixed-use building, would not be permitted in PD-30.

ATTACHMENT A

CHAIR AND PLANNING COMMISSIONERS
April 15, 2021

Consequently, an amendment to the Long Beach Municipal Code (LBMC) is needed to allow this request.

The medical cannabis dispensary at 433 Pine Avenue is currently completing the interior tenant improvements within a 4,639-square-foot commercial space. The applicant also proposes to co- locate an adult-use cannabis dispensary with the medical cannabis dispensary. While the medical cannabis dispensary license can transfer over to the project site, as previously noted, the adult- use cannabis dispensary license is currently not allowed in PD-30, and, is moreover, not permitted in mixed-use buildings containing dwelling units citywide, as stipulated in Title 5 of the LBMC.

Consequently, the proposed project necessitates a Zoning Code Amendment (ZCA) that would allow the operation of an adult-use cannabis dispensary within a mixed-use building within PD-30.

The proposed ZCA would entail the following Municipal Code amendments:

1. Amendments to the PD-30 use tables to allow adult-use cannabis business where retail uses are currently permitted with a Conditional Use Permit (CUP); and

2. Amendments to LBMC Title 5 to:
a. Allow cannabis dispensaries in mixed-use buildings in PD-30 only; and, b. Require that dispensaries in PD-30 adhere to PD-30's greater storefront transparency requirements.

Requested entitlements associated with this action are as follows:

 Zoning Code Amendment - changes to the PD-30 Ordinance and to Title 5 of the LBMC.

The Planning Commission serves in an advisory capacity on legislative matters and would make a recommendation to the City Council.
 Conditional Use Permit - Requested to allow the operation of an adult-use dispensary in PD-30 (specifically at 433 Pine Avenue under this project), contingent on the approval of the ZCA.

The proposed project, including both the Zoning Code amendments described above and the Conditional Use Permit to allow the establishment and operation of an adult-use cannabis dispensary at the above location, was continued from the March 4, 2021 Planning Commission meeting.

Background

On January 1, 2016, the Medical Cannabis Regulation and Safety Act (MCRSA) took effect, creating a statewide regulatory and licensing system for medical cannabis businesses in California.

On November 8, 2016, Long Beach voters approved Measure MM. Measure MM established Chapter 5.90 (“Medical Marijuana Businesses”) within the LBMC and created a regulatory structure for medical cannabis businesses in Long Beach. As a part of Measure MM, a limitation of 32 medical cannabis dispensaries was established on a citywide basis. Additionally, measure MM superseded many zoning regulations as to the land use tables defining where medical marijuana businesses are allowed in the City.

CHAIR AND PLANNING COMMISSIONERS
April 15, 2021

On November 8, 2016, California voters approved Proposition 64, the Adult Use of Marijuana Act (AUMA). AUMA serves as the equivalent of MCRSA, from the standpoint of adult-use cannabis businesses. The following year, on June 27, 2017, Governor Jerry Brown signed into law the Medicinal and Adult-Use Cannabis Regulation and Safety Act (MAUCRSA), which merged state regulations for medicinal and adult-use commercial cannabis activity into a single framework.

MAUCRSA has given local governments the ability to regulate and/or prohibit adult cannabis activity within their jurisdictions.

Subsequently, in 2018, the City of Long Beach adopted additional changes to portions of LBMC Title 21 - Zoning and Title 5 - Regulation of Businesses, Trades and Professions, all pertaining to the regulation of adult-use cannabis. Changes to LBMC Title 21 included amendments of use tables in Chapters 21.31 (Residential Districts), 21.32 (Commercial Districts), 21.33 (Industrial Districts), 21.34 (Institutional Districts) and 21.35 (Park Districts). These amendments established the regulations that govern each adult-use cannabis type by its land use category. Changes to Chapter 21.32 - Commercial Districts saw the addition of an “Adult-Use Cannabis Dispensary” category to Table 32-1, within Section 21.32.130 of the LBMC (whereby adult-use cannabis dispensaries would be allowed in each of the commercial zones), as shown in Table 1 below.

However, it should be noted that these code amendments did not introduce specific changes to any of the PDs. As a result, adult-use cannabis dispensaries are currently not expressly permitted in any of the PDs (including PD-30).

Table 1 – “Adult-Use Cannabis Dispensary” in commercial zones Neighborhood Community Regional Other
Retail
Services CNP

CNA CNR CCA CCP CCR CCN CHW CS
Adult-Use
Cannabis
Dispensary

Y Y Y Y Y Y Y Y Y

Changes to LBMC Title 5 included the addition of Chapter 5.92 - Adult-use Cannabis Business and Activities, providing all pertinent operational standards for the regulation of adult-use cannabis facilities. As a part of the adoption of Chapter 5.92, licensed dispensaries would be required to co- locate (i.e. hold both a medical license and an adult-use license at one location) and the City would only accept applications for adult-use dispensaries from the 32 existing medical cannabis dispensaries. As a result, the citywide limitation of 32 medical cannabis dispensaries was applied to adult-use cannabis dispensaries as well (notwithstanding the general citywide allowance of adult-use cannabis dispensaries in any of the commercial zones). In May of 2020, the City Council requested an amendment to the LBMC with specific attention to allowing retail cannabis businesses on the ground floor of mixed-use buildings.

Proposed PD-30 Amendments

The PD-30 Zoning District and regulations precede the changes in cannabis regulation, and PD- 30 is currently “silent” regarding adult-use cannabis dispensaries. Although the PD-30 Zoning

CHAIR AND PLANNING COMMISSIONERS
April 15, 2021

District Ordinance does not specifically call out or categorize adult-use cannabis dispensaries in Table 3-1 (Land Uses and Permit Requirements), several establishments exist in Downtown Long Beach because of the co-location requirement. Generally, in the zoning regulations (as outlined above) cannabis dispensaries are treated as any retail use and thus are allowed in commercial zoning districts. However, LBMC 5.92 currently allows dispensaries in commercial buildings and expressly prohibits adult-use cannabis dispensaries from being located within mixed-use buildings.

Consequently, Title 5 is proposed to be amended to allow adult-use cannabis dispensaries with in mixed use buildings, within in Downtown and if they comply with the storefront transparency requirements. Additionally, in order to allow adult-use cannabis dispensaries within mixed-use buildings in Downtown Long Beach, PD-30 must be amended to include them in the use table. As shown in Attachment A - Proposed PD-30 Amendments, a “Cannabis Dispensary (Adult-use)” category is proposed to be added to the Retail Section of Table 3-1 within the PD-30 Ordinance.

With the proposed PD-30 amendment, an adult-use cannabis dispensary would require a Conditional Use Permit (CUP) approval within the Downtown Plan Area and would be prohibited within the Downtown-Neighborhood Overlay sections of PD-30. The proposed amendments would also indicate that the use would additionally be subject to Title 5 standards. Staff finds that the CUP requirement to approve such uses alongside the Title 5 regulations will sufficiently regulate the use, ensuring that these types of uses can operate in a manner compatible with the mix of commercial and residential uses within the downtown. Furthermore, Title 5 requires several buffers from sensitive uses such as schools and parks, along with a minimum 1,000-foot distance separation between dispensaries. These buffers will further ensure that there would not be an overconcentration of the cannabis dispensaries within the downtown. Figure 1 (PD-30 Map) provides a map of PD-30 which delineates the Downtown Plan Area from the Downtown- Neighborhood Overlay area.

Figure 1 – PD-30 Map

CHAIR AND PLANNING COMMISSIONERS
April 15, 2021

Proposed Title 5 Amendments

In conjunction with the PD-30 amendment, changes to four different sections of Title 5 are proposed and are summarized below (Attachment B - Proposed Title 5 Amendments).

 5.92.420 – Location Requirements – Section 5.92.420 of the LBMC currently prohibits any adult-use cannabis premise from being located within a building which contains any dwelling units. As Downtown is made up of a significant percentage of mixed-use properties, particularly in the Downtown Core, adherence to Section 5.92.420 would substantially limit the locations in which an adult-use cannabis dispensary can be established. The proposed amendment to Section 5.92.420 would provide an exception for adult-use cannabis dispensaries located in PD-30.

 5.92.760 – Visibility – Section 5.92.760 of the LBMC has visibility standards in relation to public rights-of-way. It states, “…there shall be no exterior evidence of cannabis goods, graphics depicting cannabis goods, or commercial cannabis activity, except for signage authorized by this Code.” However, PD-30 has standards that can potentially be interpreted in conflict with Title 5 visibility regulations. Section 3 of the PD-30 Ordinance identifies specific locations by which a certain percentage of active pedestrian-oriented uses is required Figure 2 below shows a more detailed look at the PD-30 map, with main and secondary pedestrian-oriented streets shown in red and yellow-orange, respectively.

Figure 2 – PD-30
Pedestrian-Oriented Map

On main and secondary pedestrian-oriented streets, “clear, nonreflective display windows or doors shall comprise at least 60 percent of the ground-floor street façade of active,

CHAIR AND PLANNING COMMISSIONERS
April 15, 2021

pedestrian-oriented uses. Interior blinds, drapes, posters, signage, and interior shelving for product displays visible from the public right-of-way shall obscure no more than 10 percent of the transparent areas of each respective storefront.” Proposed amendments to Section

5.92.760 of the LBMC would add language to reinforce the window transparency requirements set forth on main and secondary pedestrian-oriented streets in Downtown, per the development standards found in PD-30. Staff believes that the floor plans of future cannabis dispensaries on pedestrian-oriented streets in Downtown can be designed to comply both with Title 5 product visibility requirements and the transparency standards of PD-30, without conflict. Therefore, proposed language would inform potential applicants of their responsibility to design facilities that will comply with both standards.

 5.92.765 (C) – Building Design – Section 5.92.765 (C) of the LBMC sets forth building design requirements applicable to cannabis businesses. It states, “On any new commercial or industrial building elevation fronting the street, windows shall comprise at least thirty percent (30%) of the ground floor building elevation...Existing buildings located on public right of ways classified as neighborhood connectors or greater, with elevations visible from the public right of way, shall maintain a minimum window area of at least twenty-five percent (25%) of said building elevation when incorporated with other architectural features and treatments.” The PD-30 transparency requirements can be interpreted in conflict with the current window percentage standards of Section 5.92.765 (C). Therefore, language is proposed in Section 5.92.765 (C) to require such uses to comply with the greater transparency requirements of PD-30, where applicable.

 5.92.955 – Interior Signage – Section 5.92.955 of the LBMC requires dispensaries to post certain notices on the interior of their establishment. In order to inform potential applicants of their obligation to comply with the PD-30 requirement not to obscure more than ten percent of transparent windows/doors, additional language is proposed in Section 5.92.955 to reinforce the PD-30 transparency standards for pedestrian-oriented streets.

Zoning Code Amendment Findings

In accordance with state law, the proposed amendments are congruent with the General Plan (Attachment C – ZCA Findings). Specifically, the proposed changes are consistent with the Land Use Element’s goals for Downtown Long Beach. The Downtown (DT) PlaceType designation encourages a mix of land uses and housing types, with a focus on providing active ground-floor shops, restaurants, and cafes. It promotes a highly urbanized core featuring compact development composed of a mix of compatible uses, building types and styles. Introducing adult-use cannabis dispensaries as a recognized use category eliminates the current ambiguity in the regulations and appropriately implements the with the goals of the DT PlaceType as it relates to the subject use.

Dispensaries are recognized as retail uses, which generally falls within the vision of providing active ground-floor shops among the mix of compatible uses. The proposed amendments also require that such uses seek a conditional use permit to ensure sensitive integration of these uses and compatibility with surrounding uses.

CHAIR AND PLANNING COMMISSIONERS
April 15, 2021

Conditional Use Permit (CUP)

The applicant is requesting a CUP to allow the operation of the adult-use dispensary at 433 Pine Avenue, contingent on the approval of the Zoning Code Amendment. The project site is located on the east side of Pine Street between 4 th Street and 5th Street (Attachment D – Location Map). It is approximately 16,910 square feet in size and is currently developed with a 4-story mixed-use building of approximately 43,978 square feet. The ground floor consists of 6,119 square feet of commercial space and three residential units. The remainder of the building (levels 2-4) includes a total of twenty-five units. The site is located within the Downtown Planned Development District (PD-30) and has a General Plan PlaceType designation of Downtown (DT). Surrounding land uses are identified in Table 2 below.

Table 2 – Adjacent Zoning and Land Uses

DIRECTION ZONING RIGHT-OF-WAY

BOUNDARY LAND USES
North PD-30 Not applicable Mixed-use (commercial & residential within the historic Kress Building)
South PD-30 Not applicable Mixed-use (commercial & residential within the historic Walker Building)
East PD-30 Pine Avenue Mixed-use (commercial & residential) West PD-30 Solano Court alley Multi-family residential / parking

The applicant is currently in the process of completing construction of tenant improvements for a 4,639-square-foot medical cannabis dispensary, approved on June 24, 2020 by the Department of Development Services (Attachment E - Plans) and proposes to co-locate an adult-cannabis dispensary at the subject location.

In order for the Planning Commission to approve the requested CUP, positive findings must be made (Attachment F - CUP Findings). These findings include the requirement that the use not be detrimental to the surrounding community and that it carries out the intent of the General Plan.

Regarding the effects on the surrounding community, staff does not anticipate any detrimental impacts resulting from project approval. The project site has already received building permits for a medical cannabis dispensary. Approval to allow the incorporation of adult-use cannabis to the site will not change the integrity of the operation of the dispensary, which is defined as a retail use.

The project site consists of approximately 6,119 square feet of ground-level commercial space.

The dispensary will occupy 4,369 square feet of that space. Pine Avenue is lined with mixed-use properties that have ground-level commercial space, consisting largely of retail and restaurant uses. It is anticipated that the adult-use cannabis dispensary would be compatible with the active ground-level uses that are currently established along Pine Avenue. LBMC Title 5 sets forth a comprehensive list of operational and safety standards with which the applicant will be required to comply. Furthermore, several conditions of approval will be incorporated to support the requirements of LBMC Title 5 including security measures, lighting, hours of operation, prohibition of loitering, noise and odor control, and proper interior and exterior maintenance (Attachment G -

CHAIR AND PLANNING COMMISSIONERS
April 15, 2021

Conditions of Approval). The CUP would also be conditioned so that it will not be effective unless the ZCA is approved and in effect.

The operation of an adult-use dispensary subject to draft conditions of approval is not expected to cause any negative impacts to the Downtown area, particularly Pine Avenue. The southern portion of Pine Avenue (in relation to PD-30) is located in an area characterized as the “Business and Entertainment Area” of Downtown, serving as the City’s business, retail and tourism hub, and home of many of the City’s historic and cultural commodities. Furthermore, Pine Avenue is identified as a street in Downtown that offers great pedestrian activity with its predominance of ground-floor retail, public spaces and other places of interest. Development of the project site is done in a manner consistent with the standards of PD-30 and the DT PlaceType designation of the General Plan. The proposed amendments and CUP are meant to further promote consistency of development patterns within Downtown by allowing a new active use classification under the Retail category of PD-30 while adhering to the high transparency standards necessary to promote this objective. Staff recommends that the Planning Commission recommend that the City Council approve Zoning Code Amendment 20-015 and approve the Conditional Use Permit (CUP20-016), subject to Conditions of Approval.

PUBLIC HEARING NOTICE

In accordance with the requirements of Chapter 21.21 of the Long Beach Municipal Code, a public hearing notice was published in the Long Beach Press Telegram on April 1, 2021 and the public notice posted was online. Due to Covid-19 related facility closures, notices were not posted at libraries. No comments have been received as of the preparation of this report.

ENVIRONMENTAL REVIEW

The proposed Zone Code Amendment is exempt from the California Environmental Quality Act (CEQA), pursuant to Section 15308 (Actions By Regulatory Agencies for Protection of the Environment) and Section 15061(b)(s) (Common Sense Exemption) as it can be seen with certainty that the subject modifications to the City’s Municipal Code noted above will not have the potential for having a significant effect upon the environment, and therefore the activity is not subject to CEQA. The proposed amendments modify the approval process for certain uses but do not modify the total amount of development nor the characteristics of that development beyond what was previously studied for Downtown Long Beach. Additionally, the proposed Conditional Use Permit is exempt pursuant to CEQA Section 15301 – Existing Facilities, as the project includes the establishment and operation of an adult-use cannabis dispensary within an existing commercial tenant space (CE20-147).

CHAIR AND PLANNING COMMISSIONERS
April 15, 2021

Respectfully submitted,

OO:CK:PAD:AO:CJ

Attachments: Attachment A – Proposed PD-30 Amendments Attachment B – Proposed Title 5 Amendments
Attachment C – ZCA Findings
Attachment D – Location Map
Attachment E – Plans
Attachment F – CUP Findings
Attachment G – Conditions of Approval

CUENTIN JACKSON

PROJECT PLANNER

ALEXIS OROPEZA

CURRENT PLANNING OFFICER

PATRICIA DIEFENDERFER, AICP

PLANNING BUREAU MANAGER

OSCAR W. ORCI

DIRECTOR OF DEVELOPMENT SERVICES

CHRISTOPHER KOONTZ, AICP

DEPUTY DIRECTOR OF DEVELOPMENT

SERVICES

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:57 AM
To: Dionne Bearden
Subject: FW: I support DTLB Catalyst Cannabis Co

From: ANNA LEWIS [mailto: ]
Sent: Wednesday, April 14, 2021 5:03 PM
To: CityClerk <[email protected]>
Subject: I support DTLB Catalyst Cannabis Co

-EXTERNAL-

To whom it may concern,

Please don't play politics with people's lives! DTLB businesses and residents support bringing Catalyst Cannabis Co to the 400 block of Pine Ave. This past year has wreaked havoc on our city. We need this project. It will uplift and bring valuable foot traffic to the surrounding retail businesses. It will generate $1,000,000 in city tax revenue, and bring 20-30 union jobs. Catalyst is the most charitable and generous cannabis company out there. AND the only one that publicly supported social equity brick and mortar. Thank you for taking the time to read this, and I truly hope you all will put petty short sightedness in the past and do what is right for our beautiful, diverse, and progressive city. I am emphatically pleading please don't delay DTLB Catalyst any longer.

Respectfully,
Brook Orozco

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:57 AM
To: Dionne Bearden
Subject: FW: I support DTLB Catalyst Cannabis Co.

From: Natasha Nguyen [mailto: ]
Sent: Wednesday, April 14, 2021 5:05 PM
To: CityClerk <[email protected]>
Subject: I support DTLB Catalyst Cannabis Co.

-EXTERNAL-

To whom it may concern:

I am writing to express my support for DTLB Catalyst Cannabis Co. I believe the DTLB Catalyst Cannabis Co. project is great and has significant potential. This project will help uplift and revitalize the downtown Long Beach area by helping increase the foot traffic which, in turn, would help the other retailers in the 400 block.

I am also in favor of creating over 20 union jobs as well as the potential $1,000,000 tax revenue that would be generated.

Please allow this project to move forward.

Respectfully,
Natasha Nguyen
--
Sent from Gmail Mobile

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:57 AM
To: Dionne Bearden
Subject: FW: Public Comment

From: Zachary McKinnon [mailto: ]
Sent: Wednesday, April 14, 2021 5:21 PM
To: CityClerk <[email protected]>
Subject: Public Comment

-EXTERNAL-

I support Downtown Long Beach Catalyst and the addition of 20+ UNION jobs in Long Beach! Plus, the beautification of the area and foot traffic is much needed to bring more business to DTLB!

Zach McKinnon LB resident 8th dist.

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:56 AM
To: Dionne Bearden
Subject: FW: I Support DTLB Catalyst Cannabis Co

From: Elizabeth Consunji [mailto: ]
Sent: Wednesday, April 14, 2021 5:44 PM
To: CityClerk <[email protected]>
Subject: I Support DTLB Catalyst Cannabis Co

-EXTERNAL-

To whom it may concern:

I am writing to express my support for DTLB Catalyst Cannabis Co. I believe the DTLB Catalyst Cannabis Co. project is great and has significant potential. This project will help uplift and revitalize the downtown Long Beach area by helping increase the foot traffic which, in turn, would help the other retailers on the 400 block of Pine.

I am also in favor of creating over 20 union jobs as well as the potential $1,000,000 tax revenue that would be generated.

Please allow this project to move forward.

Respectfully,

Elizabeth Consunji

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:55 AM
To: Dionne Bearden
Subject: FW: I support DTLB Catalyst Cannabis Co.

From: Liz Consunji [mailto:[email protected]]
Sent: Wednesday, April 14, 2021 5:45 PM
To: CityClerk <[email protected]>
Subject: I support DTLB Catalyst Cannabis Co.

-EXTERNAL-

To whom it may concern:

I am writing to express my support for DTLB Catalyst Cannabis Co. I believe the DTLB Catalyst Cannabis Co. project is great and has significant potential. This project will help uplift and revitalize the downtown Long Beach area by helping increase the foot traffic which, in turn, would help the other retailers on the 400 block of Pine.

I am also in favor of creating over 20 union jobs as well as the potential $1,000,000 tax revenue that would be generated.

Please allow this project to move forward.

Respectfully,

Liz Consunji
Promotions Manager
Catalyst Cannabis Co.

South Cord Holdings
C: 562-308-6350
E: [email protected]

PLEASE NOTE: All COD deliveries and payment pickups must be scheduled 72 hours in advance. Net terms deliveries may
be scheduled 48 hours in advance. Please use the following links to schedule your delivery or payment pick up now.

Catalyst Bellflower | Catalyst Belmont | Catalyst Eastside | Catalyst Cherry | Catalyst Santa Ana

Please use the links below to upload invoices for all deliveries and/ or payment pickups:

Belmont Invoice Uploads
Cherry Invoice Uploads
Bellflower Invoice Uploads
Eastside Invoice Uploads
Santa Ana Invoice Uploads
1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:55 AM
To: Dionne Bearden
Subject: FW: I support DTLB Catalyst Cannabis Co

From: Kerissa Torres [mailto: com]
Sent: Wednesday, April 14, 2021 6:35 PM
To: CityClerk <[email protected]>
Subject: I support DTLB Catalyst Cannabis Co

-EXTERNAL-

To Whom It May Concern,

I fully support the DTLB Catalyst Cannabis Co. location!

Catalyst Cannabis Co. genuinely cares for the Long Beach community. Catalyst has a vision beyond just being a cannabis retailer; they strive to bring diversity and change to our communities! They are proud to be a voice for those that have no platform to speak and are working endlessly to bring justice for social equity and equality! By allowing this location to open only allows for a greater platform for positive change. As a Long Beach native, I am also in favor of the potential of providing our city with $100,000,000 in city tax revenue, 20-30 more union jobs and more foot traffic to the other retailers in the 400 block.

I am more than proud to stand alongside Catalyst Cannabis Co and hope that you will stand with us too! Please do not delay this project any longer.

--
Regards,

Kerissa Torres

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:55 AM
To: Dionne Bearden
Subject: FW: Response to the LBCA's Letter RE the 433 Pine Project Attachments: Response to the LBCA's Letter RE the 433 Pine Project.pdf

From: Damian A. Martin [mailto: ]
Sent: Wednesday, April 14, 2021 6:46 PM
To: CityClerk <[email protected]>; LBDS <[email protected]> Cc: [email protected]; [email protected]; skaufman ; 'George M. Yin' <[email protected]>
Subject: Response to the LBCA's Letter RE the 433 Pine Project

-EXTERNAL-

City Clerk DeLaGarza and Long Beach Development Services, Planning Bureau:

Please provide the attached letter to the Honorable Mayor, City Councilmembers, Planning Commission Chair, and Planning Commissioners and include the attached in the record of any proceeding of the Long Beach City Council, the Long Beach Planning Commission, or other City of Long Beach public body or agency involving the proposed cannabis dispensary to be located at 433 Pine Avenue, Unit 500, Long Beach, CA 90802, that include (i) the Letter RE “Request for Equal Treatment of Retail and other type Cannabis Businesses through an (sic) Comprehensive Ordinance Amendments; Denial of CUP 20-016 and Rejection of ‘Spot Zoning’ Zoning Code Amendments” authored by the Long Beach Collective Association or (ii) the Letter RE “Cannabis Uses within Mixed Use Development in Long Beach” authored by George M.

Yin of the Kaufman Legal Group.

Respectfully,

Damian A. Martin, Esq., M.B.A.

Phone:
gmail.com

PRIVILEGE AND CONFIDENTIALITY NOTICE: This e-mail is covered by the Electronic Communications Privacy Act, 18 U.S.C. 2510-2521 and is legally privileged. The contents of this e-mail message and any attachments are intended solely for the party or parties addressed and named in this message. This communication and all attachments, if any, are intended to be and to remain confidential. If you are not the intended recipient of this message, or if this message has been addressed to you in error, please immediately alert the sender by reply e- mail and then delete this message and its
attachments. Do not deliver, distribute, or copy this message and or any attachments if you are not the intended recipient. Do not disclose the contents or take any action in reliance upon the information contained in this communication or any attachments. Although this email and any attachments are believed to be free of any virus or other defect that might affect any computer system into which it is received and opened, it is the responsibility of the recipient to ensure that it is virus free and no responsibility is accepted by this sender for damage arising in any way from its use.

2 CIRCULAR 230 NOTICE: To comply with U.S. Treasury Department and IRS regulations, we are required to advise you that, unless expressly stated otherwise, any U.S. federal tax advice contained in this transmittal, is not intended or written to be used, and cannot be used, by any person for the purpose of (i) avoiding penalties under the U.S. Internal Revenue Code, or (ii) promoting, marketing, or recommending to another party any transaction or matter addressed in this email or attachment.

FEDERAL LAW DISCLAIMER:

Under federal law, it is a crime to possess, use, distribute, or sell cannabis and any products containing cannabis. Advice regarding compliance with California law in no way constitutes advice regarding compliance with federal law and Damian A. Martin’s, legal services are in no way intended to assist any client in violating federal law.

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:55 AM
To: Dionne Bearden
Subject: FW: I support DTLB Catalyst Cannabis Co

From: Vicki vale [mailto:a ]
Sent: Wednesday, April 14, 2021 6:39 PM
To: CityClerk <[email protected]>
Subject: I support DTLB Catalyst Cannabis Co

-EXTERNAL-

During these trying times caused by the pandemic we had an opportunity to see what people were truly made of. When times get tough people reveal their true characters. Some people fold under pressures and others rise. I have been front seat to witness an organization literally take the community upon its shoulders during the most tumultuous times through not only community and social initiatives but doing what many were unable to do...provide full time employment to Long Beach citizens and on a grand scale. You know we are not out of the clear yet despite having a vaccination it is going to take the community pulling together to restore not only the local economy but faith in humanity. With that said I am writing in support of the opening of DTLB Catalyst Cannabis Co.. It would uplift the 400 block of downtown, increasing foot traffic and thus retail business. It would generate $1,000,000 in city tax revenue and supply 20-30 union jobs.

I know politics plays a large role in these types of decisions but all things considered it's time for politics to take a backseat to humanity and doing what is best for the people and the people needs jobs. The people need foot traffic so that they can afford the rent on their retail businesses. The people need you to put t he needs of the city before frivolous
politics and stop the delay of the opening of DTLB Catalyst and get back on the road to economic recovery in away that benefits the city and the people.

Regards,
Ayesha Wilson

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:54 AM
To: Dionne Bearden
Subject: FW: I support DTLB Catalyst Cannabis Co.

From: Blake Hogen [mailto:

Sent: Wednesday, April 14, 2021 7:22 PM
To: CityClerk <[email protected]>
Subject: I support DTLB Catalyst Cannabis Co.

-EXTERNAL-

To Whom It May Concern,

I am in full support of the DTLB Catalyst Cannabis Co. Location. Catalyst is all about supporting local communities and no more so than in the City of Long Beach. Catalyst loves partnering with local restaurants and any nearby businesses to help lift them up. They thrive in being a good partner to both the city and community. This location will help all local businesses in the 400 block with some much needed foot traffic. Even more so by opening up this location it will provide at least 20 well paid Union jobs and bring in over $1,000,000 in City Tax Revenue within its first year and that is only the beginning.

I do hope you look to approve this project quickly so that Catalyst can help out the area as soon as possible as we move out of this pandemic and into a better and brighter day.

Sincerely,

Blake Hogen

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:54 AM
To: Dionne Bearden
Subject: FW: I support DTLA Catalyst Cannabis Co

From: Zoe Cruz [mailto: com]
Sent: Wednesday, April 14, 2021 8:30 PM
To: CityClerk <[email protected]>
Subject: I support DTLA Catalyst Cannabis Co

-EXTERNAL-

To whom it may concern,

I am writing to express my support for DTLB Catalyst Cannabis Co. I believe the DTLB Catalyst Cannabis Co. project is great and has significant potential. This project will uplift and revitalize the Downtown Long Beach area by helping increase the foot traffic which, in turn, would help other retailers on the 400 block of Pine.

I am also in favor of creating over 20 union jobs as well as the potential $1,000,000 tax revenue that would be generated.

Please allow this project to move forward.

Respectfully,

Zoe Rose Cruz

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:53 AM
To: Dionne Bearden
Subject: FW: I support DTLB Catalyst Cannabis Co

-----Original Message-----
From: Raylene McCormick [mailto: ]
Sent: Wednesday, April 14, 2021 9:39 PM
To: CityClerk <[email protected]>
Subject: I support DTLB Catalyst Cannabis Co

-EXTERNAL-

To whom this may concern:

Catalyst Cannabis Co is a company who stands for their people and community. Approving a DTLB Catalyst will increase the foot traffic and retail businesses in the heart of the city, benefitting the city and citizens. The company could fund $1,000,000 in city tax revenues. The new location would also create over 20 union jobs for the citizens of Long Beach. To say that Catalyst Cannabis Co helps the community would be an understatement, for the company has continually advocated for social justice, equal opportunity, and economic growth.

Thank you for your time.

Best regards,

RAYLENE MCCORMICK

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:53 AM
To: Dionne Bearden
Subject: FW: I Support DTLB Catalyst Cannabis Co.

From: Becky Sepulveda [mailto: ]
Sent: Wednesday, April 14, 2021 10:07 PM
To: CityClerk <[email protected]>
Subject: I Support DTLB Catalyst Cannabis Co.

-EXTERNAL-

Uplifting the downtown 400 block increases foot traffic and retail businesses especially hurting because of Covid. Brings $1,000,000 in City Tax revenue a win win. 21-25 union jobs to people in need. Please approve this!

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:53 AM
To: Dionne Bearden
Subject: FW: I Support DTLB Catalyst Cannabis Co.

From: Korinna Casas [mailto:[email protected]] Sent: Wednesday, April 14, 2021 10:15 PM
To: CityClerk <[email protected]>
Subject: I Support DTLB Catalyst Cannabis Co.

-EXTERNAL-

To whom it may concern:

I am writing to express my support for DTLB Catalyst Cannabis Co. I believe the DTLB Catalyst Cannabis Co. project is great and has significant potential. This project will help uplift and revitalize the downtown Long Beach area by helping increase the foot traffic which, in turn, would help the other retailers in the 400 block.

I am also in favor of creating over 20 union jobs as well as the potential $1,000,000 tax revenue that would be generated.

Please allow this project to move forward.

Thank You
Korinna Casas
General Manager
Catalyst Santa Ana
p: 562-391-3130
e: [email protected]
The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location.

PLEASE NOTE: All COD deliveries and payment pickups must be scheduled 72 hours in advance. Net terms deliveries may be scheduled 48 hours in advance. Please use the following links to schedule your delivery or payment pick up now.

Catalyst Santa Ana

Please use the links below to upload invoices for all deliveries and/ or payment pickups:

Santa Ana Invoice Uploads
1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:53 AM
To: Dionne Bearden
Subject: FW: I support DTLB Catalyst Cannabis

-----Original Message-----
From: brittney ramirez [mailto: ]
Sent: Wednesday, April 14, 2021 11:17 PM
To: CityClerk <[email protected]>
Subject: I support DTLB Catalyst Cannabis

-EXTERNAL-

1. Uplifting more foot traffic and retail business 2. $1,000,000 in city tax revenue 3. 21-25 union jobs

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:52 AM
To: Dionne Bearden
Subject: FW: I Support DTLB Catalyst Cannabis Co.

From: Julia Axelrod [mailto:[email protected]]
Sent: Wednesday, April 14, 2021 11:48 PM
To: CityClerk <[email protected]>
Subject: I Support DTLB Catalyst Cannabis Co.

-EXTERNAL-

To Whom it May Concern:

I am writing to support the Catalyst Cannabis Co. Downtown Long Beach location on Pine.

Catalyst Cannabis Co. is a staple cannabis retail name in Long Beach which has a loyal client base that supports the company's mission and fair pricing. The project will uplift the 400 block increasing foot traffic which is great for small businesses in the area. It will also create 1,000,000 and create 21-25 union jobs.

All are positive aspects of this project and hope for the good of the community that this project is approved.

Best,
Julia

--
Julia Axelrod
HiFi Exchange

310.801.1338 (c)
[email protected]
hifiexchange.us

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:52 AM
To: Dionne Bearden
Subject: FW: I support DTLB Catalyst Cannabis Co

-----Original Message-----
From: Alyssa Canann [mailto:[email protected]] Sent: Thursday, April 15, 2021 1:08 AM
To: CityClerk <[email protected]>
Subject: I support DTLB Catalyst Cannabis Co

-EXTERNAL-

To whom it may concern:

I support the opening of a Catalyst store downtown. Catalyst is a proven, ethical, exemplary cannabis retailer with a strong commitment to local economic development. A Catalyst store will increase foot traffic and retail business in the 400 block of Pine, revitalizing an area still reeling from the impact of Covid shutdowns and restrictions. Catalyst is a union employer that hires locally. Please say yes to 21+ new union jobs for Long Beach locals and $1,000,000 plus in city tax revenue! Icing on the cake: Catalyst is committed to providing social equity opportunities as an essential component of its cannabis business plan. This company is actively sponsoring local social equity players with brick and mortar opportunities. They back up their words with deeds. DTLB Catalyst is a win-win-win for all.

Respectfully,
Alyssa Canann

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 9:52 AM
To: Dionne Bearden
Subject: FW: I SUPPORT DTLB Catalyst Cannabis Co.

From: Samantha N. Kohler [mailto: ]
Sent: Thursday, April 15, 2021 9:38 AM
To: CityClerk <[email protected]>
Subject: I SUPPORT DTLB Catalyst Cannabis Co.

-EXTERNAL-

For the City's consideration,

I am writing to express my support for DTLB Catalyst Cannabis Co. I believe this project is great and has significant potential in uplifting the surrounding community. Catalyst Cannabis Co. will help uplift and revitalize the downtown Long Beach area by helping increase the foot traffic which, in turn, would help the other retailers on the 400 block of Pine.

This new Catalyst location will also create over 20 union jobs, as well as the potential $1,000,000 tax revenue that would be generated.

Please allow this project to move forward.

Respectfully,

--
Samantha Kohler
Community & Digital Organizer
Catalyst Cannabis

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 1:39 PM
To: Dionne Bearden
Subject: FW: I support DTLB Catalyst Cannabis Co.

From: Natasha Nguyen [mailto:

Sent: Thursday, April 15, 2021 1:18 PM
To: CityClerk <[email protected]>
Subject: I support DTLB Catalyst Cannabis Co.

-EXTERNAL-

To whom it may concern:

I am writing to pledge my full support for the DTLB Catalyst Cannabis Co. project. Catalyst has been a leader in the Long Beach community and has strived to bring diversity and change to the Long Beach community.

The DTLB Catalyst project has so much potential. From creating 25 union jobs to the potential tax revenue generation that is upwards of $1,000,000 to simply creating buzz to increase foot traffic on the 400 block that stands to benefit the entire Long Beach downtown community, the DTLB Catalyst project will benefit the community as a whole.

Please allow this project to move forward.

Respectfully,

Natasha Nguyen
Chief of Staff
South Cord Holdings
E: [email protected]

123 E. Ocean Blvd, Long Beach CA 90802 | www.lbpecc.org | lb_pecc | @lbpecc April 9, 2021
City of Long Beach
Attn.: City Council
411 W. Ocean Blvd. Civic Chambers
Long Beach, CA 90802

Re: Request for Equal Treatment of Retail and other type Cannabis Businesses through an Comprehensive Ordinance Amendments; Denial of CUP 20-016 and Rejection of Spot Zoning Zoning Code Amendments

Dear Honorable Mayor, City Council, Planning Commissioners, and City Staff:

It has come to our attention that the Council is considering a Conditional Use Permit application for a cannabis retail use in downtown Long Beach (CUP20-016) through the use of spot zoning amendments
to the Zoning Code. I oppose this application and the requested Zoning Code amendments because they are fundamentally unfair and not in line with the goals and standards set forth in the General Plan.

As an existing cannabis business operator in the City of Long Beach, I urge you to deny the aforementioned Conditional Use Permit application and table any other proposed Zoning Code amendments at this time.

Cannabis businesses have long sought to operate in the City of Long Beach because of the transparent, fair, and reputable processes that the City has put in place for cannabis businesses thus far. Approving a Conditional Use Permit application for a location in a zoning district that has been unavailable to all other cannabis businesses not only sets a dangerous precedent about the acceptable nature of spot zoning, but also communicates to cannabis businesses that the City can be swayed to support the desires of a single operator rather than the best interests of the Long Beach cannabis business community as a whole.

If Zoning Code changes are to be made to allow retail type cannabis uses within the downtown area, such changes should occur through the typical code/ordinance amendment processes routinely followed by the Council. All stakeholders, including other cannabis business operators, should have the chance to provide input on any Zoning Code changes regarding cannabis business locations. Additionally, all cannabis businesses should have an equal opportunity to apply for and be considered for retail permits in any and all newly approved zoning districts.

Should the Council vote to approve CUP20-016, it will not only allow a single operator to take advantage of the
zoning rules and approval processes, but it will also limit other ability to conduct business in downtown in the future because of the setbacks required between cannabis retail establishments.

For the reasons above, I respectfully urge you to deny Conditional Use Permit application number CUP20- 16 indefinitely and to table any and all other Zoning Code amendment considerations until stakeholders have had the opportunity to provide input.

Respectfully,

Angela Lockhart
Secretary PECC
lbpecc.org
714 820 1430

1 Dionne Bearden
From: CityClerk
Sent: Thursday, April 15, 2021 3:03 PM
To: Dionne Bearden
Subject: FW: Request for Equal Treatment of Retail and other type Cannabis Businesses through an Comprehensive Ordinance Amendments; Denial of CUP 20-016 and Rejection of “Spot Zoning” Zoning Code Amendments
Attachments:

LBCA Equal Treatment 415 LBGR.pdf

From: Tarick Fouz [mailto:[email protected]]
Sent: Thursday, April 15, 2021 2:38 PM
To: Council District 1 <[email protected]>; Mayor <[email protected]>; Council District 2 <[email protected]>; Council District 3 <[email protected]>; Council District 4 <[email protected]>; Council District 5 <[email protected]>; Council District 6 <[email protected]>; Council District 7 <[email protected]>; Council District 8 <[email protected]>; Council District 9 <[email protected]>; LBDS <[email protected]>; PlanningCommissioners <[email protected]>; CityClerk <[email protected]>; Patricia Diefenderfer <[email protected]> Cc: Adam H <[email protected]>
Subject: Re: Request for Equal Treatment of Retail and other type Cannabis Businesses through an Comprehensive Ordinance Amendments; Denial of CUP 20-016 and Rejection of “Spot Zoning” Zoning Code Amendments

-EXTERNAL-

Dear Honorable Mayor, City Councilmembers, Planning Commission, & City Staff:

In regards to April 15th, 2021 Planning Commission Item Agenda Item 1. 21-024PL

It has come to our attention that the Council is considering a Conditional Use Permit application for a cannabis retail use in downtown Long Beach (CUP20-016) through the use of “spot zoning” amendments to the Zoning Code. I oppose this application and the requested Zoning Code amendments because they are fundamentally unfair and not in line with the goals and standards set forth in the City’s General Plan..... Continued in attached letters.

Thank you,

Tarick Fouz
Long Beach Green Room
Store Manager
949-910-5066
[email protected]

ATTACHMENT B
SECTION 3 DEVELOPMENT STANDARDS
dOwNTOwN plaN
CITY OF LONG BEACH jANuARY 2012 41
TaBle 3-1 lanD uSeS anD permIT requIremenTS
Uses
Key to Permit Requirements:

Y = Permitted use
N = Not permitted
C = Conditional use permit
AP = Administrative use permit
A = Accessory Use
M = Permitted on main and secondary streets
S = Permitted on secondary streets
T = T emporary use

Downtown Plan Area
Downtown Neighborhood
Overlay
Ground-Floor Pedestrian-
Oriented Uses (b)
Notes and Exceptions
Entertainment
Amusement machines A* A* *Limited to 4 or fewer.

Arcade, bowling alley, miniature golf, tennis club,
skating rink, or the like
C N
Banquet room rental – accessory to restaurant
or hotel
A N
Banquet room rental – not accessory to
restaurant or hotel
AP N
Computer arcade, internet café AP* C* M, S *Subject to 21.52.220.5 except subsection (K).

Dancing A* N *Accessory to restaurant, hotel, banquet room rental only.

Live or movie theater – less than 100 seats Y C M, S
Live or movie theater – 100 seats or more Y N M, S
Private club, social club, night club, pool hall C* N M, S *City council hearing is required for new and transferred business licenses.

Restaurant with entertainment Y* N M, S *City council hearing is required for new and transferred business licenses.

Financial, Professional, and Personal Services
Basic professional services – barber/beauty shop,
catering (w/o trucks), diet/nutrition center, pet
grooming, dry cleaner, housing cleaning service,
locksmith, mail box rental, nail/manicure shop,
repair shop for small appliances or electronics,
bicycle sales/repair, tailor, shoe repair, tanning
salon, travel agent, or veterinary clinic

Y AP M, S
Basic professional services – accounting,
advertising, architecture, artist studio,
bookkeeping, business headquarters,
chiropractors, computer programming, consulting,
contracting, dentistry, engineering, insurance, law,
marketing, medicine, photography, professional
care providers (MFC, MFCC, MSW, psychiatric
nurses), psychiatry, psychology, real estate, tax
preparation, or visitor information center
Y AP S
ATM – on interior of building; vestibule Y AP M, S
ATM – freestanding exterior, walk-up machine on
exterior wall of building

AP AP M, S
permITTeD lanD uSeS
SECTION 3 DEVELOPMENT STANDARDS
dOwNTOwN plaN
CITY OF LONG BEACH jANuARY 201242
permITTeD lanD uSeS
TaBle 3-1 lanD uSeS anD permIT requIremenTS
Uses
Key to Permit Requirements:

Y = Permitted use
N = Not permitted
C = Conditional use permit
AP = Administrative use permit
A = Accessory Use
M = Permitted on main and secondary streets
S = Permitted on secondary streets
T = T emporary use

Downtown Plan Area
Downtown-Neighborhood
Overlay
Ground-Floor Pedestrian-
Oriented Uses (b)
Notes and Exceptions
Bail bonds C* N *Allowed only as a conditional use within 600 feet of a police station, jail, or court facility.

Bank, credit union, savings and loan Y* AP* S *Drive-thru windows prohibited.

Business support service (copy, fax, mail box
rental, supplies; business equipment rental, sale,
and repair)
Y* AP* S *Administrative Use Permit required for offset printing.

Check cashing, payday loans N N
Escrow, stocks and bonds broker Y AP
S
Fitness center, gymnasium, health club, personal
training, martial arts studio, dance/ballet studio
Y C
S
Laundromat AP C
Massage therapy – accessory to other uses A* A* S *Subject to 21.51.243.

Massage establishment (not adult entertainment)
– principal use
AP C S
Major appliance repair (stove, refrigerator,
upholstery, lawn mowers, etc.)
C N
Self-storage, mini-warehouse, etc. N N
Shoe-shine stand – indoor or outdoor A A
Tattoo parlor C* N M, S *Subject to 21.52.273.

T ermite and pest control N N
Vending machines – exterior A* A* *Subject to 21.51.295.

Institutional Uses
Adult day care AP C
Church or other house of worship C C S Minor Conditional Use Permit College or university Y AP M, S
Convalescent hospital or home N N
Day care or pre-school – not accessory to a
residence
Y* Y* *Conditional Use Permit required for over 14
children, unless accessory to an office building
greater than 20,000 sf. Subject to 21.52.249.

Elementary or secondary school C* C* *Subject to 21.52.263.

Government offices, fire or police station,
courthouse, library, or other government facility Y AP S

SECTION 3 DEVELOPMENT STANDARDS
dOwNTOwN plaN
CITY OF LONG BEACH jANuARY 201244
permITTeD lanD uSeS
TaBle 3-1 lanD uSeS anD permIT requIremenTS
Uses
Key to Permit Requirements:

Y = Permitted use
N = Not permitted
C = Conditional use permit
AP = Administrative use permit
A = Accessory Use
M = Permitted on main and secondary streets
S = Permitted on secondary streets
T = T emporary use

Downtown Plan Area
Downtown-Neighborhood
Overlay
Ground-Floor Pedestrian-
Oriented Uses (b)
Notes and Exceptions
Major appliance sales (refrigerators, stoves, etc.) Y N Manufacture of products sold on-site A* AP*
Outdoor flower, plant, fruit, or vegetable sales A* A*
Swap meet, flea market, sales event – outdoor T* N *Subject to 21.52.256. Indoor swap meets and flea markets are prohibited.

Thrift store, used merchandise, consignment shop C* N *Subject to 21.52.281.

Vending cart – nonfood items AP* AP* M, S *Subject to 21.45.170.

Temporary Lodging
Bed and breakfast inn AP* AP* *Inns with fewer than 7 guest rooms are exempt from the AUP requirement. All inns are
subject to 21.52.209.

Hotel Y N M, S As defined in 21.15.1380.

Motel N N As defined in 21.15.1800.

Y outh hostel AP N S
Other Uses
Adult entertainment business Y* N *Subject to Section 21.45.110.

Carnival, event, fair, fiesta, outdoor exhibition,
seasonal sales, trade show, and the like
T* T** *Subject to 21.53.113.
**Subject to 21.53.109.

Cellular or wireless telecommunications facility –
building roof/mounted
Y* C* *Subject to Section 21.45.115. Freestanding
monopoles are prohibited.

Electrical distribution station/substation C C
Firearm sales or repair; fighting knives or martial
arts weapons sales or repair
N N
Park, community gardens Y Y M, S
Recycling center – attended N N
Recycling collection containers A* A* *Subject to 21.51.265. Includes not more than four (4) reverse vending machines at one
specific location.

Transportation facilities (bus terminals, cab
stands, heliports/helistops, train stations, etc.)

C C M, S
T owing – accessory or principal use N N
SECTION 3 DEVELOPMENT STANDARDS
dOwNTOwN plaN
CITY OF LONG BEACH jANuARY 2012 45
permITTeD lanD uSeS
Notes:
(a) The following alcoholic beverage sales may be exempted from the Conditional Use Permit requirement:

1. Restaurants with alcoholic beverage service only with meals. This generally means any use with a fixed bar is not exempt. A service bar is not considered a fixed bar. For example, a sushi bar, where alcoholic beverages are served at the same bar where meals are served, is considered serving alcoholic beverages only with meal service. A cocktail lounge without a bar, but with primarily service of only hors d’oeuvres and alcoholic beverages is not exempt. Any restaurant with more than 30 percent of gross sales consisting of alcoholic beverages shall lose its exemption and be required to obtain a Conditional Use Permit to continue to sell alcohol.

2. Department store or florist with accessory sale of alcoholic beverages.

3. A brew pub or other similar facility that produces for on-site consumption may offer off-premises sales in accordance with State law.

4. Grocery stores of 20,000 square feet or greater with accessory sale of alcoholic beverages. (b) Refer to Figure 3-1, which depicts areas in Downtown Long Beach that require a certain mix or percentage of ground-floor, pedestrian-oriented uses.

Refer to Additional Zoning Standards: Pedestrian-Oriented Uses for specific development standards on ground-floor, pedestrian-oriented uses.

A T T A C H M E N T C

PROPOSED TITLE 5 CHANGES

5.92.420 – Location Requirements.

A. Except as otherwise provided for in this Chapter, a premises shall comply with zoning districts in Title 21 (Zoning Ordinance) of this Code, Specific Plans, or Planned developments, and a premises shall not be located:

1. Within a one thousand -foot (1,000') radius of a public or private school (as defined in California Health and Safety Code Section 11362.768(h)).

2. Within a one thousand -foot (1,000') radius of a public beach.

3. Within a six hundred -foot (600') radius of a public park, public library, or day care cente r.

4. A Dispensary shall not be within a one thousand -foot (1,000') radius of any other Dispensary.

5. Within a building which contains a dwelling unit , with the exception of adult -use cannabis dispensaries, as otherwise permitted on ground floors of mixed-use buildings within the Downtown Planned Development District (PD -30).

6. Within a dwelling unit within any zoning district.

B. Youth center buffer. Pursuant to its authority under California Business and Professions Code Section 26054, the City hereby es tablishes a zero -foot (0') radius buffer for youth centers for Adult - Use Cannabis Businesses licensed under this Chapter; therefore, there is no buffer distance requirement for youth centers for Adult -Use Cannabis Business within the City.

5.92.760- Visibility.

A. From a public right-of-way, there shall be no exterior evidence of cannabis goods, graphics depicting cannabis goods, or commercial cannabis activity, except for any signage authorized by this Code.

Premises located within PD-30 shall also be designed to comply with Downtown Pedestrian-Oriented transparency standards (if applicable), whereby clear, nonreflective display windows or doors shall comprise at least 60 percent of the ground-floor street façade of active, pedestrian-oriented uses.

B. Exterior lighting. Every Adult-Use Cannabis Business shall implement exterior lighting security measures including, but not limited to:

1. All exterior light fixtures shall be vandal resistant, installed on exterior walls, and shall be the type of fixture with proper cut-offs to avoid any light pollution, including but not limited to, urban sky glow, light trespass, glare, and clutter.

2. Exterior lighting shall clearly illuminate the building address, all parking, driving, and walking surfaces, exterior doors, and all window areas during the hours of darkness.

3. Any broken or burned out lights shall be replaced within seventy-two (72) hours.

ATTACHMENT D

5.92.765 – Building Design
The nature and operations of Adult Use Cannabis Businesses have the potential to result in building design changes that represent a departure from typical building appearances. The following criteria is intended to minimize impacts to neighborhood character caused by building design changes resulting from remodeled and new premises for Adult -Use Cannabis Business an d commercial cannabis activities:

A. Building Design must meet any applicable criteria in Title 21 of this Code, Specific Plans, or Planned Developments.

B. Any blank building facade on an existing industrial or commercial building over twenty -five feet (25') visible from the street shall be prohibited and must incorporate architectural features, such as building plane breaks, three -dimensional elements, transparent windows, doors, changes in color and materials and landscaping that result in a building w ith articulation.

C. Windows.

1. On any new commercial or industrial building elevation fronting the street, windows shall comprise at least thirty percent (30%) of the ground floor building elevation. On all other ground floor elevations visible from the street, windows shall comprise at least twenty-five percent (25%) of the building elevation.

2. Existing buildings located on public right of ways classified as neighborhood connectors or greater, with elevations visible from the public right of way, shall maintain a minimum window area of at least twenty-five percent (25%) of said building elevation when incorporated with other architectural features and treatments.

3. An identifiable entrance to the cannabis facility shall be visible from the street.

4. Windows along the street-facing frontage shall be transparent. Such glass should be clear with an exterior daylight reflectance of not more than eight percent (8%).

5. Where feasible, the storefront window shall provide visibility to the tenant space. Where visibility to the tenant space by means of the storefront window is not feasible due to security needs of the permittee's operation, the creation of a storefront window display may be permitted. Alternatively, storefront windows may be constructed of bullet-resistant glass.

6. Window display areas shall have a minimum depth of at least forty-two inches (42"), not including walls. Display windows shall be permitted for up to one-hundred percent (100%) of the building storefront window area. The window display area shall be maintained with a creative attractive window display including but not limited to display of artwork, non-cannabis plants, and the like.

7. Notwithstanding the foregoing requirements of 5.92.765(C), premises located within PD-30 shall be designed to comply with Downtown Pedestrian-Oriented transparency standards (as applicable), whereby clear, nonreflective display windows or doors shall comprise at least 60 percent of the ground-floor street façade of active, pedestrian-oriented uses.

5.92.955 - Interior signage required.

Dispensaries shall post the following notice(s), on a separate sign, or by adding the following notices to the interior sign required pursuant to Section 5.90.060 of this Code, conspicuously and where an average customer is likely to clearly view said notice within the permitted premises:

A. "Smoking, vaporizing, ingesting, or consuming cannabis, canna bis products, tobacco, or alcohol on these premises, or in their vicinity, is prohibited and a violation of the Long Beach Municipal Code."
B. "Patrons must immediately leave the premises and should not consume cannabis goods until at home or in an equivalent private location."
C. "CALIFORNIA PROP. 65 WARNING: Smoking of cannabis and cannabis -derived products will expose you and those in your immediate vicinity to cannabis smoke. Cannabis smoke is known by the State of California to cause cancer."
D. Consistent with this Subsection, such signage is prohibited on exterior windows and storefronts on ground-floor street facades, and premises located within PD -30 are furthermore subject to the Downtown Pedestrian -Oriented transparency standards (if applica ble), whereby clear, nonreflective display windows or doors shall comprise at least 60 percent of the ground -floor street façade of active, pedestrian -oriented uses.

A T T A C H M E N T E

ATTACHMENT F

FINDINGS
PD-30 / Title 5 Zoning Code Amendment
Application No. 2011-03 (ZCA 20-015)
April 15, 2021
The Long Beach Municipal Code does not require specific findings for the adoption of a Zoning Code Amendment. The proposed Zoning Code Amendments, however, are consistent with state law and guidelines, consistent with other elements of the General Plan, will not adversely affect the character, livability or appropriate development of the City, and is in conformity with public necessity, c onvenience, general welfare, and good planning practice. The City of Long Beach makes these findings in support of its adoption of the proposed Zoning Code Amendments to the Downtown Planned Development District (PD-30) and amendments to Title 5 of the Long Beach Municipal Code (LBMC) , collectively referred to as “Zoning Code Amendments” as it relates to this action.

The PD -30 and LBMC Title 5 Zoning Code Amendments are consi stent with objectives, principles, and standards of the General Plan. The Zoning Code Amendments (ZCA) would not conflict with the City’s General Plan, the 2010 Strategic Plan, or any other applicable land use plans and policies. The ZCA involves amendments to portions of PD-30 and LBMC Title 5 pertaining to the allowance of adult-use cannabis dispensaries in Downtown Long Beach, by way of Conditional Use Permit (CUP) approval. These amendments reflect the forward -moving direction and growth of the adult-use cannabis commercial industry within the City of Long Beach since the adoption of Chapter 5.92 (Adult-Use Cannabis Businesses and Activities) in 2018. The City of Long Beach has maintained a cap of 32 cannabis dispensaries citywide since 2018. At its May 5, 2020 meeting, the City Council requested an amendment to LBMC Section 5.92.420 with specific attention to allowing cannabis dispensaries within the ground floor of mixed- use structures. As a result, the Downtown area (which is comprised of a significant number of properties having mixed -use structures) is now being considered to accommodate additional adult -use cannabis dispensaries. The ZCA is consistent with goals, policies and strategies in the existing Land Use Element (LUE) of the General Plan.

Specifically, t he ZCA will implement the following changes: introduce a “Cannabis Dispensary (Adult -Use)” category to the Retail section of Table 3 -1 within the PD -30 Ordinance. The Cannabis Dispensary (Adult-Use) category will indicate that a Conditional Use Permit is required in the Downtown Plan Area and that the use is prohibited in the Neighborhood Overlay district; amend Section 5.92.420 – Location Requirements to allow the location of cannabis dis pensaries within buildings that contain dwelling units, only in PD-30; amend Section 5.92.760 – Visibility to include language reinforcing PD -30’s window transparency requirements along specifically identified pedestrian -oriented streets in PD-30; amend Section 5.92.765 (C) – Building Design to include language also reinforcing PD -30’s window transparency requirements for pedestrian -oriented streets; and amend Section 5.92.955 – Interior Signage to include language also reinforcing PD- 30’s window transparency requirement for pedestrian-oriented streets.

ATTACHMENT C

These amendments are consistent with the goals and policies of the General Plan’s Land Use Element (LUE). While LBMC Title 5 is generally applicable to the entire City of Long Beach, the proposed amendments within Chapter 5.92 all relate to and reference PD-30.

PD-30 has a General Plan Land Use PlaceType designation of Downtown (DT).

Downtown is the business office, government and tourism hub of Long Beach. It is characterized by compact, mixed-use urban development; high vehicular, pedestrian and transit traffic; and diverse building sizes, heights, ages, styles, and uses. The DT PlaceType encourages a mix of land uses and housing types, with a focus on providing active ground-floor shops, restaurants and cafes. It also promotes a highly urbanized core featuring compact development composed of a mix of compatible uses, building types and styles.

One of the citywide goals identified in the LUE is to strengthen the City’s fiscal health by stimulating continuous economic development and job growth (Goal No. 2 of the LUE).

In particular, Strategy No. 3 calls for the maintenance of a strong, diversified economic base that creates jobs and attracts employers. Specifically, LU Policy 3 -4 sets forth a specific objective to accomplish this goal. This policy looks to “promote and attract a mix of commercial and industrial uses by emphasizing the flexibility of the PlaceType designations.”

Another citywide goal identified in the LUE is to accommodate strategic growth and change (Goal No. 3 of the LUE). Under this goal, the City aims to encourage this growth within strategic locations while preserving existing neighborhoods. Map LU-20 of the Land Use Element identifies Downtown Long Beach as a target for one of the eight major areas of change that are the focus of the land use concept: “Continue Downtown Development”.

LU Policy 7 -7 is to “continue to develop the Downtown into a city center that provides compact development, accommodate s new growth, creates a walkable urban environment, allows for diversified businesses…”.

The proposed ZCA supports the objectives of LU Policy 3 -4 and LU Policy 7-7 by expanding the range and variety of uses allowed in certain parts of Downtown, while also promoting potential growth in the cannabis dispensary industry. Current regulations allow a citywide maximum of 32 cannabis dispensaries . Allowing the establishment of adult - use cannabis dispensaries in Downtown Long Beach will help accommodate that growth while still appropriately prohibiting the use from the less intense Neighborhood Overlay area within PD-30, in conformance with policies that call for strategic growth and change.

In particular, LU Policy 7 -7’s objective of allowing diversified businesses will be strengthened. Although cannabis dispensaries are considered retail uses, they can be seen as having a distinct character, adding to the variety of uses established in PD-30.

The PD-30 / LBMC Title 5 Zoning Code Amendments will not adversely affect the character, livability or appropriate development of the City, and is in conformity with public necessity convenience, general welfare, and good planning practice.

LBMC Chapter 5.92 (Adult-Use Cannabis Businesses and Activities) was adopted in 2018 and established regulations for adult -use cannabis businesses, including dispensaries .

Prior to the adoption of Chapter 5.92, Chapter 5.90 (Medical Marijuana Businesses) was adopted. At the time of adoption of Chapter 5.90 (Through Measure MM) a maximum

ATTACHMENT C

number of 32 medical cannabis dispensaries was established on a citywide basis. The cap of 32 medical dispensaries was carried over to adult -use dispensaries, in which co- location (establish ment of medical and adult -use cannabis businesses in the same facility) was required. Since that time, the City of Long Beach has seen a steady influx of application submittals for adult -use cannabis manufacturing, cultivation, and distribution facilities. While there are specific location buffers placed on adult -use cannabis facilities in general, the steady expansion of manufacturing, cultivation and distribution businesses grows disproportionately larger than the 32 cannabis dispensaries throughout the c ity.

The City of Long Beach has recognized this trend and is now in consideration of expanding the boundaries in which adult-use cannabis dispensaries can be established.

The intent of the proposed ZCA is to allow PD -30, a major retail and restaurant hub , to permit the establishment of adult -use cannabis facilities (above and beyond the current limits of only being allowed in commercially zoned properties i.e. CCA, CNA, CNP, etc.) in Downtown Long Beach. PD -30 is characterized by a higher -density mixed-use and commercial developments consisting of retail, restaurants, offices, and entertainment uses. Cannabis dispensaries are defined as retail uses and their allowance in the PD-30 Downtown Plan Area (by way of a Conditional Use Permit) will not affect the character or livability of the City. LBMC Ti tle 5 includes several stringent operational standards and measures that are required of all adult -use cannabis businesses to which such uses in PD-30 will also be subject . The Title 5 standards include several buffers from sensitive uses such as schools and parks as well as a minimum 1,000 -foot distance separation between dispensaries. These buffers will further ensure that there would not be an overconcentration of the c annabis dispensaries within the downtown. Each CUP application for an adult -use cannabis dispensary would be subject to these Title 5 measures, as well as any additional special Conditions of Approval deemed appropriate.

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28 ORDINANCE NO. ORD- 21-0021

AN ORDINANCE OF THE CITY COUNCIL OF THE

CITY OF LONG BEACH AMENDING THE LONG BEACH
MUNICIPAL CODE BY AMENDING SECTION 5.92.420,
SECTION 5.92.760, SECTION 5.92.765, AND SECTION

5.92.955; AND BY AMENDING AND RESTATING THE

DOWNTOWN PLANNED DEVELOPMENT DISTRICT
(PD-30), TO ALLOW THE OPERATION OF ADULT-USE

CANNABIS DISPENSARIES WITHIN MIXED-USE

BUILDINGS IN DOWNTOWN BY WAY OF CONDITIONAL

USE PERMIT APPROVAL
WHEREAS, on June 13, 2000, the Long Beach City Council adopted Ordinance No. C-7694 amending and restating the Downtown Planned Development District (PD-30). Ordinance No. C-7694 was amended by Ordinance No. C-7719 adopted on November 28, 2000, and thereafter, PD-30 was amended by the following ordinances adopted as follows: C-7830 on October 22, 2002; C-7884 on November 4, 2003; C-7950 on October 5, 2004; ORD-05-0009 on June 7, 2005; ORD-05-0042 on November 22, 2005; ORD-06-0033 on September 12, 2006; ORD-06-0043 on October 3, 2006; ORD- 06-0049 on October 24, 2006; Ordinance No. ORD-07-0018 adopted on April 24, 2007; and Ordinance No. ORD-12-0001 adopted January 17, 2012; WHEREAS, the Planning Commission, at its hearing on April 15, 2021, reviewed the proposal to amend Title 5 and amend and restate PD-30, to allow the operation of adult-use
cannabis dispensaries within Mixed-Use buildings in Downtown by way of Conditional Use Permit (CUP) approval and, thereafter, voted to recommend to the City Council that Title 5 and PD-30 be amended as proposed; WHEREAS, the City Council, hereby finds that the proposed amendments to 1 MJM:kjm A21-01716 6/1/21 01276068.docx

ATTACHMENT C
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1 PD-30 and Title 5 will not adversely affect the character, livability or appropriate 2 development of the surrounding properties and that the proposed amendments are 3 consistent with the goals, objectives and provisions of the General Plan. 4 NOW, THEREFORE, the City Council of the City of Long Beach ordains as 5 follows:
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28 Section 1. Subsection A.5 of Section 5.92.420 of the Long Beach Municipal Code is amended to read as follows:

5. Within a building which contains a dwelling unit, with the exception of adult-use cannabis dispensaries, as otherwise permitted on ground floors of mixed-use buildings within the Downtown Planned Development District (PD-30).

Section 2. Subsection A of Section 5.92.760 of the Long Beach Municipal Code is amended to read as follows:

A. From a public right-of-way, there shall be no exterior evidence of cannabis goods, graphics depicting cannabis goods, or commercial cannabis activity, except for any signage authorized by this Code. Premises located within PD-30 shall also be designed to comply with Downtown Pedestrian-Oriented transparency standards (if applicable), whereby clear, nonreflective display windows or doors shall comprise at least sixty percent (60%) of the ground-floor street fagade of active, pedestrian-oriented uses.

Section 3. Subsection C. 7 of Section 5.92. 765 of the Long Beach Municipal Code is amended to read as follows:

7. Notwithstanding the foregoing requirements of
Section 5.92.765(C), premises located within PD-30 shall be designed to comply with Downtown Pedestrian-Oriented transparency standards (as 2 MJM:kjm A21-01716 6/1/21 01276068.docx
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28 applicable), whereby clear, nonreflective display windows or doors shall comprise at least sixty percent (60%) of the ground-floor street fa9ade of active, pedestrian-oriented uses_
Section 4. Section 5.92.955 of the Long Beach Municipal Code is amended by adding Subsection D to read as follows:

D. Consistent with this Subsection, such signage is prohibited on exterior windows and storefronts on ground-floor street facades, and premises located within PD-30 are furthermore subject to the Downtown Pedestrian-Oriented transparency standards (if applicable), whereby clear, nonreflective display windows or doors shall comprise at least sixty percent (60%) of the ground-floor street fa9ade of active, pedestrian­ oriented uses.

Section 5. The Downtown Plan (PD-30) is hereby amended and restated in its entirety as set forth in Exhibit "A", which exhibit is attached hereto and incorporated herein by this reference; and the area encompassing PD-30 is depicted on the map as set forth in Exhibit "B", which exhibit is attached hereto and incorporated herein by this reference.

Section 6. The City Clerk shall certify to the passage of this ordinance by the City Council of the City of Long Beach and cause the same to be posted in three conspicuous places in the City of Long Beach, and it shall take effect on the thirty-first day after it is approved by the Mayor.

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28 I hereby certify that the foregoing ordinance was adopted by the City Council of the City of Long Beach at its meeting of ___ J_u�ly_6 ___ , 2021, by the following vote:

Ayes: Councilmembers: Zendejas, Allen, Price, Supernaw, Mungo, Saro, Uranga, Austin, Richardson.

Noes: Council members:

Absent: Council members:

Recusal(s): Councilmembers:

Approved: P/J � � (Date
MJM:kjm A21-01716 6/1/21 01276068.docx
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4 city of long beach
downtown plan
January 2012
EXHIBIT "A"

ACKNOWLEDGEMENTS
Mayor and City Council
Honorable Mayor Bob Foster
Vice Mayor Suja Lowenthal, Councilmember, 2nd District
Robert Garcia, Councilmember, 1st District
Gary DeLong, Councilmember, 3rd District
Patrick O’Donnell, Councilmember, 4th District
Gerrie Schipske, Councilwoman, 5th District
Dee Andrews, Councilman, 6th District
James Johnson, Councilmember, 7th District
Rae Gabelich, Councilwoman, 8th District
Steven Neal, Councilmember, 9th District
City of Long Beach Planning Commission
Becky Blair, Chair
Alan Fox, Vice Chair
Charles Durnin
Leslie Gentile
Philip Saumur
Melani Smith
Donita Van Horik
City of Long Beach Redevelopment Agency Board
John Thomas, Chair
Diane Arnold, Vice-Chair
John Cross
Julie Heggeness
Teer Strickland
Vivian Tobias
City of Long Beach Development Services Staff
Amy J. Bodek, Director
Special Recognition
Downtown Visioning Committee Members
Downtown Steering Committee Members
Consultant T eam
AECOM, Cityworks Design, Iteris, Strategic Economics, and ICF Jones and Stokes with Patricia Smith, Contributing
Planning Bureau
Derek Burnham
Jill Griffiths
Steve Gerhardt
Angie Zetterquist
Scott Kinsey
Mark Hungerford
Redevelopment Bureau
Robert Zur Schmiede
Carl S. Morgan
David S. White
Jamilla Vollmann
Pear Utrapiromsuk
Erika Martin

CIT OF LONG BEACH

DOWNTOWN PLANDOWNTOWN PLAN
CITy OF LONG BEACH
January 2012
Prepared for City of Long Beach Development Services Department AECOM, Cityworks Design, Iteris, Strategic Economics, and ICF Jones and Stokes l 0 ONT NTS

R CT R CONN CTIVIT

E E E A A

D SI N ST ND RDS
STR TSC P PU lIC R lM ST ND RDS

G T ND RDS

HISTORIC R S RV TION
l N ADMINISTR TION
VISION + INTRODUCTION
Creating a Plan for Downtown
The Vision for Downtown
Highlights of the Plan
Cha
RaCTeR + CONNeCTIVITy
Character
Connectivity
DeVeLOPMeNT STaNDaRDS
Zoning
Permitted Land Uses
Intensity, Height, and Transitions
Development Intensity and Development Incentives
Parking Standards and Transportation Management
Build-To Line/Setbacks Standards
Open Space Standards
Additional Standards
DeSIgN STaNDaRDS
Overall Standards
Standards by Building Type
Standards by Building Type – Low Rise
Standards by Building Type – Mid Rise
Standards by Building Type – Towers
The Design of Private Open Space
Parking Structure Design
STReeTSCaPe + PUbLIC ReaLM STaNDaRDS
Introduction
Streetscape
Street Trees
Planting
Hardscape
Site Furnishings and Lighting
Public Open Space
Pedestrian Connectivity
Public Art
SI
gN STaNDaRDS
Overall Guidelines and Compliance with Zoning Code
Guidelines by Sign Type
Temporary and Prohibited Sign
hISTORIC PReSeRVaTION
Historic Resources in Long Beach
PLaN aDMINISTRaTION
Policy Basis and Role of the Downtown Plan
Development Approval Process
1 3
8 19
21 23
27 35
37 40
46 48
50 52
54 56
57 59
72 74
78 82
86 88
91 93
94 95
97 98
99 100
101
102
103
105
107
109
111
113
119
121
122
TabLe Of CONTeNTS

I
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Vision + introduction
1 D
TON I ION INTRa UCTION
downtown plan
CITY OF LONG BEACH JANUARY 2012
SECtIon 1 vIsION + INTROdUCTION
2 TON I ION INTRa UCTION
TI D T
T A
T p
D
downtown plan
CITY OF LONG BEACH JANUARY 2012 3
SECtIon 1 vIsION + INTROdUCTION
. The ImporTance of a
DownTown plan
For most successful American cities, the downtown
represents the symbolic center of commerce, trade,
culture and social life. The area that now comprises
Downtown Long Beach (Downtown) emerged when
Wilmore City was incorporated in 1887. Prior to that,
the area was platted into small blocks to serve a growing population that was initially attracted by agricultural opportunities. Later, the discovery and extraction of oil, the development of the Port and the ascent of Southern
California’s defense industry provided the economic
engines for Long Beach to attain its status as one of
California’s largest cities (today it ranks as fifth largest in the state).

Downtown Long Beach has a relatively compact
geographic footprint located atop a bluff overlooking the Pacific Ocean. It is also where the Los Angeles River and the various business activities associated with the Port of Long Beach meet the pleasure activities of the waterfront, beach and marinas. All of these factors provide both
challenges and opportunities that require sound planning and design guidance as Downtown Long Beach continues
to mature.

Since Downtown’s inception over a hundred years ago,
much has changed. In the 1960s–70s rapid suburban
growth led to a reduced Downtown population and less
emphasis on Downtown as the focal point of commerce
and public life. More recent effects include globalized trade that brought significant changes in leading industries and job types, combined with a renewed interest in
creating livable communities that are less reliant on the automobile.

As a Pacific Rim city, Long Beach has many influences
economically and culturally. Downtown continues to be
the hub of tourism, business and transit for the entire city.

It is also home to a growing population of residents who want, within a livable urban core, convenient amenities and services. T oday there are many unique features and treasures within the 1-square-mile Downtown, and when
conceived as a whole, they each contribute to making
Downtown and the City of Long Beach a memorable
place. The Long Beach Downtown Plan (Downtown Plan)
was written with a fundamental recognition of what is
“quintessentially Long Beach” and seeks to guide how
new private and public development can build on existing strengths and enhance the whole.

Downtown Long Beach is a memorable place
Build on Downtown Long Beach’s historical roots
creaTIng a plan for DownTown
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SECtIon 1 vIsION + INTROdUCTION
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T ON I ION INTRa UCTION
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CITY OF LONG BEACH JANUARY 2012 5
SECtIon 1 vIsION + INTROdUCTION
creaTIng a plan for DownTown
There are many facets that contribute to Downtown’s
unique sense of place: It has a social heart (Pine Avenue and the waterfront), a civic core (Civic Center, City Hall, Courthouse), and major attractions (Convention Center,
aquarium and major hotels, restaurants and beaches).

It has areas with rich architectural identity (Ocean
Boulevard, Villa Riviera, Willmore Historic District, East Village, Museum of Latin American Art) and areas that
are emerging and redefining themselves (North Pine,
Promenade). Importantly, most of Downtown’s treasures
are a short walk from each other; they would not be
as meaningful on their own, or if they were located in
another part of Long Beach.

Any vision of the future must respect Downtown’s
rich architectural legacy, which includes outstanding
building examples of Art Deco, Streamline Moderne and
Spanish International Style, as well as other styles. T o make Downtown Long Beach a more complete place,
this Plan strives to enhance what is currently great and to encourage even greater contributions from all new
development. The Plan is therefore predicated on the
preservation of historic structures and the introduction of new innovative buildings—both are essential to a
thriving metropolis.

As a magnet for investment, office and residential towers, and civic institutions, Downtown will always experience more large-scale development activity than the City’s
surrounding residential neighborhoods. However, because of the magnitude of that financial investment, and the
desire to attract jobs and businesses, it is vital that Long Beach keep current a plan describing what is wanted for Downtown today and in the future.
enhance what is great
retain the architectual legacy
Some have felt that the fast pace of development funding and construction in Long Beach and all across the West
Coast, over the last 10 years, resulted in a reactive
planning process. This Downtown Plan encourages
a proactive planning process with developers and
institutions. This proactive process is critical for Long Beach to be well positioned when the pace of design
and construction activity increases. In recent years, the approach used for the Downtown Plan has become
known as a “form-based code.” This means the focus
is on the design and character of the building and how
it contributes to defining and activating the nearby
public realm. Less focus is on traditional regulation
characterized by a list of uses permitted or not
permitted within the building. Having such an adopted
plan may make Downtown Long Beach more attractive
to developers, who can see, clearly codified, what the
residents and stakeholders want, what they see as
good design, and more importantly what is right for
Downtown, a key component of the larger City.

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6 creaTIng a plan for DownTown
The VIsIonIng process
The roots of this document were formed in a highly
social “visioning process” that began in 2006 with the
volunteer efforts of a Visioning Committee and input
received through public workshops. This initial process resulted in a message that combined words and imagery
to convey what the future might look like. This visioning provided a necessary foundation for the Downtown
Plan and, as a reference to that important foundational work, some of these images are included throughout this chapter. Going forward, the document will exist as the
formal policy document to be used by City Staff on a
daily basis to (1) keep true to the community’s vision, and (2) provide specific standards and guidelines to reference when working with developers.

The more specific content of this Plan was developed
with the contributions of a Downtown Steering
Committee. Their mission was to advise Staff and the
design consultants as the Plan evolved, to provide
continuity with the prior visioning process, progress
the thinking on focused topics through subcommittees,
and to review and comment on draft versions of the
document. A public workshop attended by Downtown
residents and stakeholders provided additional insights and suggestions that were critical to the text and graphic content.

Today’s Economic Forces
In conjunction with the Plan, a market analysis of the
greater Downtown Long Beach area was prepared for
the Redevelopment Agency to evaluate both current
conditions and projections for the future buildout.

While the pace of Downtown development, as well as
thirteen posters were created during the Downtown visioning process input received at public workshops
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creaTIng a plan for DownTown
steering committee examined height standards on bus tour development elsewhere, will continue to be impacted by
economic cycles, the study concluded that the addition
of new housing and the increase in resident population
will continue to attract new jobs. The new residents and Downtown employees will increase support for retail
businesses. Overall, there are substantive reasons to be optimistic about Downtown’s future.
a susTaInable fuTure
As the City embarks on a sustainable path to the
future, a Sustainable City Action Plan has been adopted that establishes initiatives and goals that will guide
future operational and policy decisions for buildings
and neighborhoods, energy, transportation, urban
nature, waste reduction and water usage. For all issues sustainability seeks consider the environmental, social, and economic components and to maximize benefit with the
smallest negative impact.

The Downtown Plan addresses the issues of sustainable
design at the most fundamental level of planning
and design. These standards reinforce a land use and
transportation relationship that supports transit-
oriented development nearest the Metro Blue Line
stations, walkable streets, a bicycle-friendly environment, and mix of jobs, housing and amenities within a vibrant urban center. Encouraging a balance of transportation
modes through good planning, design and development
will effectively reduce vehicle miles travelled within
Long Beach and, in turn, reduce vehicle emissions that
contribute the greatest share of our region’s greenhouse gases.

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8 The VIsIon for DownTown
major attractions are adjacent to Downtown
With this clear vision and lofty but attainable goals,
Downtown Long Beach is positioned to remain a model
for metropolitan growth and a location of international importance. In achieving that model, the Downtown Plan
acts as a comprehensive spatial development plan to
implement strategies that both preserve and enhance the ideals that have contributed to Downtown’s successes
while seamlessly instilling new principles of sound urban development. Such strategies will keep Downtown home
to the highest concentrations of residential and economic activity in the City, as well as the hub of arts and culture.

Long Beach is a place where residents are proud to live, work, and play, and the Downtown Plan is designed to
shape the future development of this vibrant City center in a way that is both visionary and sustainable.
guIDIng prIncIples
The Visioning Committee also developed a set of nine
guiding principles, which are meant to shape the outcome during the Downtown Plan’s implementation. These
represent the culmination of the visioning and outreach process and also serve as a basis of the Plan.

VIsIonIng sTaTemenT
Long Beach is a WATERFRONT METROPOLIS with a feel for the past and anticipation for the future. We are a model of international living and distinguish ourselves through a unique vision: progressive, diverse, cultured. Fueled by a vibrant City center, Long Beach is a place where residents are proud to live, work, and play.

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whaT wIll be The ouTcome?
In the near term, a number of projects are underway
that promote the principle of improving Downtown’s
public realm infrastructure. For example, the Pine Avenue Streetscape Improvement Project between Shoreline
Drive and 8th Street will contribute to the ongoing
betterment of walkability and connectivity. Similarly, the completion of the Metro Blue Line Bicycle and Pedestrian Access Plan will assist in acquiring funding to realize a range of improvements that will encourage bicycling and walking to all the Metro Blue Line Stations.

The Guiding Principles described on this page and the
development standards and incentives contained in
this Downtown Plan aim to create a world-class City
center, and a vibrant and energetic Downtown that will
be home to a diverse mix of people, businesses, and
attractions. The Plan will provide for more and expanded urban choices for living, working, and shopping in the
Downtown in a true mixed-use City center. The Plan
will ensure that Long Beach remains highly livable, with interconnected open space and transit, and a range of
community services and cultural opportunities.

Achieving a high-quality urban realm, bold architecture, and a progressive global city requires a plan that both regulates and stimulates future development. The
Downtown Plan provides development standards and
guidelines that establish the critical components for
future development, while promoting design creativity as a real estate market catalyst. Specifically, the goals of the Plan include the following outcomes:

The VIsIon for DownTown
Development is balanced with open space
1 We promote the development of a DISTINCTIVE
DOWNTOWN SKYLINE, providing a vibrant,
compact city core attracting cosmopolitan and
creative people.
2 Our lively Downtown acts as the HEART OF THE
CITY, connecting with the neighborhoods and
coastline.
3 We encourage an INFRASTRUCTURE to
accommodate a future that is less dependent on
fossil fuels and more focused on walking, bicycling,
and public transportation.
4 We invite and support new industries to invest in
our future so that we can continue to DIVERSIFY
OUR ECONOMY and promote job growth while
strengthening our existing backbone of convention,
tourism, and port business.
5 We endorse BOLD ARCHITECTURE, PLANNING,
AND CONSTRUCTION that utilize green building
technology and incorporate sustainable energy.
6 We demand QUALITY in building practices in
order to ultimately create historical masterpieces.
7 We value our buildings of HISTORIC merit and
seek to preserve or restore them through adaptive
reuse.
8 We include the best aspects of an innovative
GLOBAL CITY: dynamic architecture, light-filled
public spaces, active recreation, celebration of
our unique culture, and respect for the natural
environment.
9 We work together to ensure the SUCCESS of this
vision and it is our promise to the City and its
residents to invest in the future.
guIDIng prIncIples for
DownTown long beach
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10 Enhanced Mobility
The vision for Downtown reflects the City’s forward-
thinking, unified approach toward alternative
transportation methods that operate with efficiency,
directness, and speed. This marks a deliberate departure from antiquated suburban models that focus almost
exclusively on maximizing the efficiency of vehicular
movement and vehicular parking. Once in Downtown,
visitors, residents, and employees will enjoy engaging, clean, and safe pedestrian environments, including paseos, pedestrian-oriented lighting, and sidewalks connecting
all of the amenities and excitement of a vibrant urban
environment. A walkable Downtown is a successful
Downtown.

This renewed commitment to improved mobility in
Downtown incorporates improvements integrated into
the street systems, including upgraded transit and Blue Line facilities; an increase in the number of interlinked bicycle pathways and related accommodations, such
as the existing Bikestation; and pedestrian-oriented
amenities. T ogether they will make Downtown a more
welcoming environment, regardless of one’s chosen
means of travel.

Additionally, a fully balanced multi-modal system
can provide benefits beyond transportation. Where
implemented, there are typically increases in economic
and business activity and recreational opportunities, and increased support—and accompanying demand—for
social and cultural institutions. Bicycle and pedestrian travel causes virtually no air or noise pollution and, as a by-product, improves the health of Downtown.

The VIsIon for DownTown
1 Embrace a “park once” philosophy in the
Downtown, stressing the utilization of Downtown’s
existing surplus of public parking and a renewed
emphasis on shared use of parking facilities.
2 Facilitate walkability using initiatives such as the
recent Pine Avenue Streetscape Improvement
Project as a model for other pedestrian right-of-
way enhancements in Downtown.
3 Strengthen connectivity between Downtown
and areas south of Pine Avenue, such as the
convention center, The Pike, Shoreline Village, and
the Alamitos Beach bike path, to attract visitors to
and from the waterfront.
4 Introduce standards that allow for future transit
innovation—such as the reintroduction of the
streetcar—and the necessary infrastructure
improvements that would lend to its success.
5 Encourage high-density, transit-oriented
development near existing Blue Line corridors to
maximize usage of existing transit systems and
support their success through regulations aimed
at improved streetscape and building design along
routes.
6 Uphold the title of The Most Bicycle Friendly City
in America through the enhancement of existing
bicycle amenities, such as the Bikestation; building
on the successes of Downtown’s dedicated
3rd Street and Broadway bicycle lanes; and
integrating the Downtown’s bicycle-friendly roads
and bikeways with the City’s greater bicycle path
network.

DesTInaTIon DownTown
A Citywide multi-modal transportation network
reinforces the role of Downtown as the focal point
of the City.

Dedicated bike paths improve rider safety
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A successful downtown is a destination. This is especially true for Long Beach, with its coveted waterfront
location and wide range of land uses that draw workers, residents, and visitors into its Downtown. T o facilitate the convenient and efficient exploration of Downtown
attractions, connectivity between destinations—and the
means of such—is a critical outcome of the Plan.

Downtown Long Beach will function as a hub of
activity accessible to all through an interconnected
transportation network that extends far beyond its
borders. Enhanced Blue Line and transit stops will
create a welcoming entrance into Downtown, and
the reintroduction of the streetcar system may add
a appealing, yet efficient, means of traversing through the area’s increasingly revitalized corridors. For those who prefer non-motorized transport, enhanced
streetscapes—complete with the ample, necessary
amenities to make them an attractive, viable option—will provide attractive and safe grounds for both pedestrians and cyclists.

Interconnected Pedestrian Space
The Downtown Plan identifies standards and guidelines
for an interconnected pedestrian network of open spaces, urban parks, plazas, community gardens, courtyards, and paseos. These resources within Downtown offer a range
of recreational opportunities and amenities, in addition to their valuable role as a natural aesthetic. The Plan places great importance on streetscape design, a critical aspect of the City’s public realm. Quality streetscape design and availability of usable open spaces provide respites from the frenzy of urban life in Downtown, offering places to read, reflect and recharge, or meet and chat with friends and colleagues. In addition to open space requirements
contained within the Plan, the City will continue to
pursue development opportunities for public open space
enhanced stations make transit use more comfortable
mutli-modal systems give community members greater choices The VIsIon for DownTown
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12 open spaces large and small activate Downtown
successful open space can be either formal or informal
in the form of pocket parks, dog parks, and other types of facilities, knitting together an interconnected network of open spaces serving all types of users and offering open space in all neighborhoods of Downtown.

Whether public or private, fully accessible and inviting open spaces are essential to the health and vibrancy of any downtown. It is perhaps from these open spaces
that the scale, architecture, and character of the urban realm are best experienced. The interconnected open
space network of urban parks, plazas, community gardens, courtyards, and paseos provide pedestrians direct contact with aesthetically pleasing natural features and a path of efficient travel to nearby amenities. A careful, coordinated design of these open space corridors will serve to create safe and suitable walking areas that enhance livability and create a more rewarding Downtown experience.

Quality Urban Architecture
From both land and sea, the Downtown Long Beach
skyline creates a dramatic impression and a statement
about the importance of Downtown. Each new
building must be a positive addition to this skyline. By incorporating standards and guidelines for site and
building design, the Downtown Plan establishes minimum
thresholds of quality but allows flexibility by focusing on key elements of design and character of new structures, allowing the marketplace to dictate the details of form and use. This allows for bold new ideas and timeless
design principles to shine through and add interest and vitality to the Long Beach skyline over time.

Well-designed buildings are the “building blocks” of great streets and neighborhoods. Good design typically results from projects that are conceived in their total with a “big design idea,” and respond sensitively to their immediate The VIsIon for DownTown
The case for peDesTrIans
A walkable Downtown is the cornerstone of a
successful urban environment, a proven generator
of economic growth, healthier living, and overall
sustainability.
1 Promote dense, mixed-use developments that
encourage pedestrian travel for access to goods,
services, and entertainment.
2 Emphasize pedestrian safety improvements such
as the installation of decorative street lighting,
pedestrian crossings, and bulb-outs—such as
those recently installed in the Downtown’s East
Village—to calm automotive traffic.
3 Continue parkway landscaping efforts along
Downtown streets to create a more attractive,
inviting pedestrian realm.
4 Create plazas, paseos, and walkways that
interconnect various Downtown attractions and
facilitate pedestrian activity.
5 Explore pedestrian linkages between Downtown
and Alamitos Beach, the City’s largest public open
space.
6 Support residents and visitors with pets with
“clean solution” stations and appropriately
designed animal-oriented spaces such as K-9
Corner and Downtown Dog Park.

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The VIsIon for DownTown
context while artfully solving the programmatic needs of the owner and building users. This should also be evident at the finer levels of execution—like the selection of
materials, windows, doors, details, and the landscaping palette, where all elements combine to realize a larger architectural composition. Additionally, good building
design includes active street-level uses with human-
scale design features that will enhance the experience of moving through Downtown at street level and contribute
to a high level of pedestrian activity.

A world-class Downtown, featuring innovative high-
quality design, will attract a new class of commercial
and office development and tenants, and more visitors,
and contribute to the quality of the urban realm. From
human-scale building frontages at the street level to
distant views of its balanced, signature skyline, Downtown residents and visitors will continue to see an urban
environment characterized by a sensitive blending of
carefully preserved older structures, high-quality new
construction, architectural gems, and engaging public
spaces.
1 New development shall be designed in such a way
as to blend into the overall context of neighboring
structures, particularly those with historic
significance.
2 Ensure that the “public realm” of the street
is consistent on Downtown’s most identifiable
corridors by enforcing minimum building heights.
3 Require human-scale building frontages—
particularly at street level—that appear open
and inviting to the public and contain appropriate
pedestrian amenities.
4 Preserve existing view corridors and natural light
passages when considering taller structures,
and hold new high-rise buildings to the highest
standards of design to maintain the Downtown’s
legacy of well-detailed, crafted, and timeless
buildings.
5 Create a transition in bulk and scale to maintain
a quality and balanced skyline. Enhance new
development with significant landscaping, both
on-site and within the abutting public right-of-
way. Enforce design standards that encourage
innovation and design of high-quality architecture
and urban form.
6 Ensure that the individual design elements all
contribute in a meaningful way to a complete,
coherent design vision.
archITecTural characTer
Building design shall contribute not only to
immediate site surroundings, but also enhance the
overall Downtown aesthetic.

Bold ideas and timeless design principles

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14 The VIsIon for DownTown
Sustainability
Continuing the City’s forward-thinking approach toward
sustainable design and development, the Plan advances
a number of goals aimed at preserving the area’s
natural elements and lowering the ecological footprint
of Downtown. The Citywide Sustainable City Action
Plan and the green building policy is augmented in the
Downtown Plan by development incentives. These are
provided for projects that include LEED certification or equivalent, green roofs, use of renewable energy, public open space in excess of the standards, and rehabilitation of historic structures. The Plan’s focus on linking density to transit significantly reduces automobile emission
levels and lowers the Downtown’s heat island effect.

These future-oriented policies will specifically direct the City toward more environmentally friendly forms of
development and community building.

As home to the highest concentrations of development in Long Beach, Downtown will continue to uphold the City’s efforts at being a national leader in the sustainability movement. Quality transit-oriented projects will line
upgraded, user-friendly Blue Line and bus routes, and
the current infrastructure catering primarily to private automobile access into and around Downtown will
be augmented by an upgraded system of bicycle and
pedestrian amenities. T ogether with the implementation of various City policies and regulations aimed at
“greening” Downtown, this will help ensure a cleaner,
healthier Downtown of the future.
1 Continue Long Beach’s proactive approach to
environmental issues by adopting standards that
support the existing Sustainable City Action Plan,
Green Building Development Standards, Water-
Efficient Landscaping Ordinance, and the Low
Impact Development Ordinance.
2 Encourage LEED Certified Silver or higher on all
new Downtown developments.
3 Increase the greening of Downtown through
right-of-way landscaping enhancements, public
parks, and vegetated pathways linking streets with
public and private open spaces, such as linkages
connecting The Promenade and Pine Avenue.
4 Incorporate sustainable construction techniques
into infrastructure projects to reduce long-term
project impacts.
5 Implement public right-of-way enhancements such
as energy-efficient street lights/signs and other
amenities.
6 Support the emergence of Downtown as a center
of green jobs through various education and job
promotion campaigns.
7 Continue promotion of alternative transportation
as a means to, from, and within Downtown.
susTaInabIlITY frameworK
A commitment to sustainable practices in both
public and private spaces will ensure a healthy,
more livable Downtown for future generations.

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Activities and Events – Enrichment of Arts and
Culture
From summer concerts to trade shows and conventions
to a myriad of special events, Downtown truly
personifies the heart of the City. Aided by a temperate coastal climate, hundreds of events each year, including community gatherings of all types, art walks, street
performances, and festivals, attract visitors from near and far. Art installations and window displays, exterior lighting of buildings, and other similar features create a truly unique urban environment, bringing newcomers and
regulars back to Downtown to enjoy their leisure time
and the unique architecture and character.

With no other South Bay location boasting such a
large mix and concentration of activities and events,
Downtown Long Beach is a highly popular regional
destination. The Downtown Plan strives to expand
this level of activity, encouraging the enrichment of the Downtown environment through the ongoing promotion
of large, annual events—running the gamut from athletic competitions (the Long Beach Grand Prix and Long
Beach Marathon) to street parades and concerts (the
Long Beach Gay & Lesbian Pride celebration, Summer
And Music [SAM])—as well as those with a more local
flavor, such as the East Village Art District’s monthly Art Walk and the weekly Downtown Farmer’s Market. The
continued hosting of these events and supporting venues for new events provide an immeasurable opportunity to
showcase the spirit and character of Downtown.

A diverse collection of recreational opportunities for
residents, visitors, and tourists are readily available within Downtown. From the hosting of large conferences to
the continued scheduling of a diverse range of musical
and cultural events, Downtown will cater to the interests of all segments of society. Creative art and performance spaces will see their numbers grow, increasing the
Downtown’s status as a hub of culture and nightlife.

Downtown will be an arts destination for visitors and
home to many of America’s top writers and visual and
performing artists. The Downtown Plan will implement
strategies to make this vision a reality.
1 Maintain the City’s partnership with the
Downtown Long Beach Associates, Convention and
Visitor’s Bureau, and other Downtown stakeholders
to continue the promotion of visitor-service
attractions.
2 Continue to pursue events of national and
international interest, such as the hosting of the
TED Conference.
3 Maintain a streamlined process for Downtown
special event application review.
4 Foster development strategies that bolster the
East Village’s standing as a regional hub of
creativity, and encourage creative spaces, such as
the recent Art Exchange project and 4th + Linden
design studios, within the district.
5 Seek to establish suitable Downtown performance
spaces as new trends in art and entertainment
present themselves.
6 Program evening events that encourage Downtown
businesses to extend their operating hours.

The role of arTs anD
culTure In DownTown
Drawing both visitors and local residents, a wide
range of entertainment options are critical to the
vitality of Downtown.
unique events draw people from near and far
The VIsIon for DownTown
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16 1 Facilitate the reinvention of historically significant structures and incentivize—through density
waivers, parking reductions, and other means—
adaptive reuse possibilities, as seen in the Kress
Lofts, Insurance Exchange, and Walker Building
projects.
2 Require development on Downtown sites in
proximity to structures of historic significance
to be designed harmoniously with the existing
building’s historic character.
3 Create a more streamlined Certificate of
Appropriateness process for small-scale
modifications to existing historically significant
structures.
4 Create opportunities to educate and promote
Downtown and the adjacent waterfront’s historic
past.
hIsTorIc characTer
A key component of the Downtown character
derives from the presence of structures from the
turn of the century. Integrating modern structures
with those of historic significance will positively
reflect Downtown’s continuing urbanization
progress.
encourage new uses for older buildings
The VIsIon for DownTown
A Respect for History
Downtown Long Beach has a fine collection of older
structures that are associated with the people, events, and history of the City. These buildings are the tangible roots of communal memories, reminding residents and visitors
of where the City has come from and how it has grown.

Preserving examples of historic buildings keeps intact the connection between the past, present, and future. Many
of these historic buildings are architecturally significant for their materials, design, construction, ornament, and craftsmanship. Because of their unique urban character, they visually enrich our urban experience and can provide property owners with tangible benefits. In competitive
real estate markets, well maintained historic buildings often have a special marketing edge.

Understanding the enriching value of these character-
defining resources, the Plan complements the greater
Long Beach goal of preservation and protection through
adaptive reuse strategies and regulations that require
future developments to be designed in a manner that
harmoniously strengthens the present Downtown
fabric. Important incentives for historic preservation are available at the federal and state level. Federal programs include the Federal Historic Preservation Tax Incentive Program, which creates tax credits, and the Preservation T ON I ION INTRa UCTION

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The VIsIon for DownTown
Easements Program, which creates charitable tax
deductions. State programs include the 2007 California
Historic Building Code, and the Uniform Code for
Building Conservation which deal with the unique
building construction and safety issues inherent in historic buildings, and the Mills Act Program, which provides for reductions in property taxes for qualified historic buildings.

A careful blending of both old and new will add to the
rich history of Downtown. The emphasis on adaptive
reuse will see older buildings reinvented in ways that
pay homage to their past while renewing their status as destinations and places of interest.

Supporting Infrastructure
As one of the oldest neighborhoods in the City,
Downtown faces the challenge of balancing the increasing flow of daily activity with the ever-present needs of an older infrastructure network. Ongoing maintenance and
repair of streets, sidewalks, utilities, and communication systems remain a top priority, as well as the continued, successful collaboration between the City and service
agencies, who, together, will lay the foundation for
Downtown’s continued vitality and success.

Downtown’s future will consist of street improvements
to make the area more readily accessible to both
pedestrians and bicyclists. Enhanced sidewalks and
connectivity via landscaped and amenity-rich paseos will connect points of interests in a way that will encourage a “park once” approach, encouraging visitors to walk to multiple Downtown destinations. Improved interface
between buildings and their adjoining streetscapes will create an enjoyable, safe pedestrian environment that will act as a catalyst for the growth of Downtown’s retail and restaurant sector.
1 Ensure that future street improvements cater
to all modes of transportation, not simply
automobiles.
2 Require infrastructure improvements, when
necessary, as conditions of future development
approvals.
3 Support the development of Downtown passenger
terminals that serve two or more travel modes,
such as the proximity of existing Blue Line stops,
Downtown’s First Street Transit Mall, and the
BikeStation.
4 Provide clear and attractive wayfinding signage to
and within Downtown.
5 Explore the potential for a free wireless network
throughout Downtown.
6 Enhance the appearance, functionality, and safety
of sidewalks and other pedestrian spaces.

InfrasTrucTure sYsTems as
DeVelopmenT caTalYsT
Properly functioning infrastructure is a proven
catalyst for a successful, dynamic Downtown.

Improvements in this realm will serve to increase
the efficient movement of goods and people, and
serve to support future development.

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Understanding The Planning Document Hierarchy ForDowntown LongBeach Level of Plan Scale&
Specificity
Providing policy initiatives and planning
requirements
Physical Extent
Planning Policy Framework
Examples: National, State, and Regional (SCAG,
SCAQMD) Regulations, Policies, and Plans
Citywide Plans
Goals and policies for future land-use decisions
(guide for future development); Provides vision
and guidance, but does not regulate land-use;
Integrates a multitude ofconcepts such as
sustainability, healthy living initiatives, economic
development, and provides overarching
comprehensive vision, or provides guidance for a
particular topic citywide
Examples: General Plan Update (Long Beach
2030), Long Beach Strategic Plan 2010, Bikeway
Master Plan, Capital Improvement Plan
(Infastructure Master Plan)
Conceptual Area Plans
Geographically focused plans which address
relevant topics pertinent for specific areas;
Provides vision, guidance and intended outcomes
through guidelines, but doesn't regulate land-use
Examples: Downtown Vision Statement,
Strategic Guides For Development For Central
and Downtown Redevelopment Project Areas,
Streetscape Enhancement Master Plan,
Downtown Retail Vision
Community Plan/PO/Zoning
Consistent with and systematically implements
vision or conceptual documents for a particular area
and/or topic; Implementation through zoning
regulation, and enforceable development
standards, does regulate land-use, setbacks,
height, density, and other development standards
Examples: Downtown Community Plan,
Local Coastal Plan (Implementation Measures)
PD-6 Downtown Shoreline
Implementation/Improvement Plans
Detailed construction-level projects, plans, and
local implementation strategies
Examples: Pine Ave. Streetscape Project, East
Village Arts District Guide For Development,
Blueline Pedestrian/Bike Access Plan,
3rd Street &Broadway Bicycle Plan,
Downtown Long Beach Area Retail
Implementation Strategy
Composite
Acoordinated series of plans at various scales to
guide development and infastructure priorities,
create great streets, and enhance neighborhoods
and foster vibrant communities
D
More Conceptual-
Based/Long
Vision Planning
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More Detailed/
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More Detailed/
Near-Term
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Level of Plan Scale &
Speci/f_icityPhysical Extent
Understanding The Planning Document Hierarchy For Downtown Long Beach More Conceptual-
Based/Long
Vision Planning
VisionRegulatoryProject
Planning Policy Framework
Providing policy initiatives and planning
requirements
Examples: National, State, and Regional (SCAG,
SCAQMD) Regulations, Policies, and Plans
Citywide Plans
Goals and policies for future land-use decisions
(guide for future development); Provides vision
and guidance, but does not regulate land-use;
Integrates a multitude of concepts such as
sustainability, healthy living initiatives, economic
development, and provides overarching
comprehensive vision, or provides guidance for a
particular topic citywide
Examples: General Plan Update (Long Beach
2030), Long Beach Strategic Plan 2010, Bikeway
Master Plan, Capital Improvement Plan
(Infastructure Master Plan)
Conceptual Area Plans
Geographically focused plans which address
relevant topics pertinent for speci/f_ic areas;
Provides vision, guidance and intended outcomes
through guidelines, but doesn’t regulate land-use
Examples: Downtown Vision Statement,
Strategic Guides For Development For Central
and Downtown Redevelopment Project Areas,
Streetscape Enhancement Master Plan,
Downtown Retail Vision
Community Plan/PD/Zoning
Consistent with and systematically implements
vision or conceptual documents for a particular area
and/or topic; Implementation through zoning
regulation, and enforceable development
standards, does regulate land-use, setbacks,
height, density, and other development standards
Examples: Downtown Community Plan,
Local Coastal Plan (Implementation Measures)
PD-6 Downtown Shoreline
Implementation/Improvement Plans
Detailed construction-level projects, plans, and
local implementation strategies
Examples: Pine Ave. Streetscape Project, East
Village Arts District Guide For Development,
Blueline Pedestrian/Bike Access Plan,
3rd Street & Broadway Bicycle Plan,
Downtown Long Beach Area Retail
Implementation Strategy
Composite
A coordinated series of plans at various scales to
guide development and infastructure priorities,
create great streets, and enhance neighborhoods
and foster vibrant communities
downtown plan
CITY OF LONG BEACH JANUARY 2012
SECtIon 1 vIsION + INTROdUCTION
18 The VIsIon for DownTown
T ON I ION INTRa UCTION
HGHl GH S T
R TI I T aT p
D
downtown plan
CITY OF LONG BEACH JANUARY 2012 19
SECtIon 1 vIsION + INTROdUCTION
hIghlIghTs of The plan
Section 1 – The Vision and Introduction provides
the context for the Downtown Plan, clarifies its relation to other guiding documents, describes its outgrowth
from a visioning process, and articulates the expected
outcomes..

Section 2 – Connectivity and Character describes
the multimodal transportation facilities that will serve Downtown and how the pedestrian, bicycle, transit, and
vehicular components all work together. It also describes important neighborhoods and character areas adjacent to and within Downtown.

Section 3 – Development Standards defines
acceptable uses and envelopes for development, density, parking, building height and setbacks. These standards
essentially define the developable envelope and are
intended to both regulate and stimulate development.

Section 4 – Design Standards focuses on urban
design and architecture to achieve pedestrian-friendly
development and to foster buildings that are “good
neighbors” making a significant design contribution to
their block, street and neighborhood.

Section 5 – Streetscape and Public Realm
Standards provides more specific criteria for the design of streetscape, street trees, planting, hardscape, site furnishings, lighting, open space and public art.

Section 6 – Sign Standards provides overall guidance
in the design of commercial, residential and temporary
signs.

Section 7 – Historic Preservation encourages
adaptive reuse, treatment of landmark buildings,
incentives.

Section 8 – Plan Administration clarifies the
development approval process, procedures and
environmental review assumptions of the Program EIR.
relaTIonshIp To oTher plans
The City’s broadest reaching plan document is its
General Plan; the forthcoming Long Beach 2030 Plan.

Other documents that supplement the General Plan
and provide broad guidance for all areas of the City are documents like the Sustainable City Action Plan and the Bicycle Master Plan.

Second in the hierarchy of regulating documents are
Specific Plans. This Downtown Plan is not a Specific
Plan, but will provide very localized guidance and
standards for new development.

Third, and representing the greatest level of specificity, are Improvement Plans. For Downtown Long Beach,
these would include the Pine Avenue Streetscape
Improvement Project, East Village Arts District Guide for Development, and the Metro Blue Line Bicycle and Pedestrian Access Plan. These documents must remain consistent
with the principles of the Downtown Plan but provide
very detailed design and implementation plans for
improvements that will be realized in the near term.

D
TON I ION INTRa UCTION
downtown plan
CITY OF LONG BEACH JANUARY 2012
SECtIon 1 vIsION + INTROdUCTION
20 ( (
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Chara C ter+Conne Ctivit y
2 D

TON HA ACTE ONNECTI ITY
AN A Y
downtown plan
CITY OF LONG BEACH jANuArY 2012
SECtIon 2 CHArACTEr + CONNECTIvITY
22 c

T ON HA ACTE ONNECTI ITY

HARA TERAREA
c CC

INE AN ENTERTAIN ENT AREA

AN A Y D
downtown plan
CITY OF LONG BEACH jANuArY 2012 23
SECtIon 2 CHArACTEr + CONNECTIvITY
CharaCter
Downtown CharaCter areaS
Within the Downtown, there are a number of “character
areas,” which are discussed throughout the Downtown
Plan. These areas have evolved over time, so that each has a unique feel and unique attributes that should be
strengthened through new development and rehabilitation.

The Downtown character areas are discussed on the
following pages, and their locations are generally identified in Figure 2-1.

CiviC Center
This area includes the Civic Center, public library, and Lincoln Park. It is a primary icon and gathering area within the City.

BUSineSS anD entertainMent area
Downtown is the heart of Long Beach and the site of
much development in the recent past. It is the business, retail, and tourism hub of the City, and also the home of many of the City’s historic and cultural treasures. It is characterized by tall buildings; high vehicular, pedestrian, and transit traffic; and diverse building sizes and uses.

T ON HA ACTE ONNECTI ITY
c

D AN A Y

NORTH INE
downtown plan
CITY OF LONG BEACH jANuArY 2012
SECtIon 2 CHArACTEr + CONNECTIvITY
24 WEST END

The West End is located at the west side of Downtown,
east of the I-710 freeway and Cesar Chavez Park.

This district is defined by low-rise, single- and multi- family residential uses, and neighborhood amenities
like churches and schools. This district represents the traditional neighborhoods with walkable streets and
diverse housing types that characterize much of the City.

EAST VILLAGE

East Village is the center of local arts and culture in the City. The eclectic neighborhood boasts a collection of privately owned businesses, galleries, shops, and a
complementary street experience. Its nostalgic charm and diversity of uses attract both tourists and locals.

WILLMORE HISTORIC DISTRICT

The northern portion of the Plan area includes parts of the Willmore City/Drake Park historic district, which
features residences of the early 1900s and pleasant tree- lined streets.

CharaCter
NORTH pINE

This area includes the northern portion of Pine Street, which has more neighborhood character than within the
Downtown core. It also includes a variety of housing
types, including multi-family buildings and condominiums.

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downtown plan
CITY OF LONG BEACH jANuArY 2012 25
SECtIon 2 CHArACTEr + CONNECTIvITY
NORTH
PINE

LONG BEACH BLVD

ANAHEIM ST
WEST
END
CIVIC
CENTER

BUSINESS AND

ENTERTAINMENT AREA

EAST VILLAGE

WILLMORE

HISTORIC DISTRICT

ALAMITOS
BEACH

WATERFRONT
ST. MARY’s

HELLMAN
0 750’ 1500’
N
FIGuRE 2-1
Character Areas and Surrounding NeighborhoodsThe promenade pACIFIC AVE

MAGNOLIA AVE
pINE AVE

ELM AVE

LINDEN AVE

ATLANTIC AVE
3RD ST
7TH ST
10TH ST
1ST ST
9TH ST
I-710
5TH ST
4TH ST
DAISy AVE
CHESTN uT AVE

CEDAR AVE
6TH ST
8TH ST
11TH ST

MAINE AVE

GOLDEN AVE

ALAMITOS AVE

OCEAN BLVD

SHORELINE DR
BROADWAy

TON HA ACTE ONNECTI ITY
c
u u D w
R N

D AN A Y
downtown plan
CITY OF LONG BEACH jANuArY 2012
SECtIon 2 CHArACTEr + CONNECTIvITY
26 CharaCter
SUrroUnDing Context
While the development and design standards in Chapters 3 and 4 outline specific requirements for new development, new projects must also respond to the context of their
setting and contribute to Downtown in a meaningful way.

It’s important to recognize that Downtown is actually a collection of neighborhoods and areas of distinct character that make it memorable. This Plan requires buildings
to respond to their surrounding neighborhood and the
character of their street and block with an urban design approach that is coherent, and a stylistic approach that balances innovation with architectural sensibility. Adjacent to the Downtown Plan study area are other notable
neighborhoods in Long Beach that influence the character of the area.
waterfront
The Long Beach waterfront is located to the south of the study area, defined by Ocean Boulevard as the boundary.

The waterfront includes cultural, tourist and recreation attractions like the performing arts center, convention center, aquarium, and The Pike and Rainbow Harbor. These are linked by abundant public transportation. Much of
the former industrial waterfront to the west has been
transformed into business park uses.
residential neighborhoods
Residential neighborhoods surround the remainder
of Downtown. T o the east is Bluff Park and Alamitos
Beach, an area of stately, oceanfront homes and mid-rise condominium buildings. The neighborhoods of Hellman
and St. Mary’s are located to the northeast, which are
both traditional neighborhoods with Craftsman homes
and other neighborhood uses. St. Mary’s Medical Center is located within this community. North of Downtown
are Drake Park and Willmore City, which together form a Historic District known for early 1900s residences.

T ON HA ACTE ONNECTI ITY
c c
p CONNECTIVIT

AN A Y D
downtown plan
CITY OF LONG BEACH jANuArY 2012 27
SECtIon 2 CHArACTEr + CONNECTIvITY
THE IMpORTANCE OF CONNECTIVIT y
The successful downtown is a destination. This is
especially true for Long Beach with its unique waterfront location and its mix of uses that draw workers, residents, and visitors to the area and encourages them to move
about and explore the different neighborhoods of
Downtown. Conveniently and efficiently exploring
the different areas of Downtown requires that they
be interconnected in multiple ways, providing multiple
choices as to how to move around and through the area.

The connectivity and mobility vision for Downtown is
forward thinking and deliberately moves away from the
typical suburban model and some of the downtown
models that focused almost exclusively on maximizing the efficiency of vehicular movement and vehicular parking.

The visioning process concluded that a dense, vibrant
downtown could not be achieved by focusing on the
automobile for moving people into and around the area.

The Downtown mobility network must be a balanced
network that provides transit as a viable alternative
to the automobile, includes bicycle facilities integrated into the street system, and safe and engaging pedestrian corridors.

A fully balanced multi-modal mobility system has benefits beyond transportation. Where implemented there
is typically increased economic and business activity,
recreation, and increased support for social and cultural institutions. By providing appropriate and well-designed spaces for bicycles and pedestrians, the overall quality of life is elevated encouraging even more investment in quality development.

ConneCtivity
The vision of a balanced mobility network does not
suggest that the network does not have priorities. The
highest priority is on walking as the mode for moving
within Downtown. This is followed by bicycles, the
various forms of transit, and then vehicles.

TON HA ACTE ONNECTI ITY
c
D s s

D AN A Y
downtown plan
CITY OF LONG BEACH jANuArY 2012
SECtIon 2 CHArACTEr + CONNECTIvITY
28 The network in Downtown Long Beach consists of
a combination of highways, streets, transit, and the
pedestrian realm. Primary surface streets, regional and interstate highways, and major transit connectors all
lead to Downtown. This access positions Long Beach
as a regional hub, with connections to Los Angeles, San Diego, Orange County, nearby ports, and other regional
destinations in Southern California. This network is
illustrated in Figure 2-2.

Walkable streets and accessible transit are a crucial
ingredient for a vibrant, multi-use community.

Streets are the heart of the public realm and should
accommodate a wide range of inhabitants beyond
vehicles. The goal of the Downtown Plan is to restore the streets as places of community association and shared transportation, as it was historically in Long Beach.

Downtown StreetS
A number of important City thoroughfares converge
in Downtown Long Beach. The streets are primarily in
a grid with occasional diagonal streets, and a variety of types, sizes, character, and capacity.

Key Streets
Key streets in Downtown are either significant for being major thoroughfares or retail corridors, or because
they provide iconic character and recognizable centers
for neighborhood districts. Key mobility streets are
illustrated in Figure 2-2.