C-13 Correspondence – DLBA
From: Stephanie El Tawil <[email protected]>
Sent: Tuesday, October 3, 2023 10:59 AM
To: CityClerk <[email protected]>
Cc: Cindy Allen <[email protected]>; Mary Zendejas <[email protected]>; Lynn Ward <[email protected]>; Tom Modica <[email protected]>; Shawna Stevens <[email protected]>; Mayor <[email protected]>; Austin Metoyer <[email protected]>; Kelsey Mader <[email protected]>; Bo Martinez <[email protected]>; Rahul Sen <[email protected]>; [email protected] Subject: City Council Meeting (10/3/23) - Agenda Item #13 - North Pine Avenue Community Vision and Action Plan
-EXTERNAL-
Good morning,
Please find the attached DLBA position letter regarding tonight’s City Council agenda item (13) on the proposed North Pine Avenue Community Vision And Action Plan:
• Agenda Item #13 North Pine Avenue Community Vision and Action Plan
Please file this letter into the public record for the October 3, 2023, City Council meeting under agenda item #R-13.
Thank you,
STEPHANIE
EL TAWIL
Economic Development & Policy Manager
100 W. Broadway, Ste. 120
Long Beach, CA 90802
[email protected]
562-485-3137
562-708-0508
DowntownLongBeach.org | #DTLB
LEGAL DISCLAIMER: The information transmitted is intended solely for the individual or entity to which it is addressed and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entitiesother than the intended recipient is prohibited. If you have received this email in error please contact the sender and delete the material from any computer.
October 3, 2023
Long Beach City Council
Civic Center Plaza
411 West Ocean Blvd.
Long Beach, CA 90802
RE: Agenda Item #23-1121 North Pine Avenue Community Vision
Dear Mayor Richardson and Honorable Members of City Council,
Please accept this correspondence on behalf of the Downtown Long Beach Alliance (DLBA) Board of Directors and enter into the public record for the City Council meeting scheduled for October 3, 2023, our support of the updated North Pine Avenue Community Vision Action Plan.
The proposed community vision of North Pine Avenue is an exciting endeavor aimed at preserving and enhancing this historic neighborhood, with a profound consideration for the enjoyment of generations yet to come.
We support the proposed recruitment and attraction efforts on North Pine Avenue through the strategic coordination of business tenants, property owners, commercial real estate brokers, and City of Long Beach staff. Moreover, a stronger emphasis on pedestrian-centric design and opportunities for street closures, coupled with the removal of barriers such as cost and regulatory constraints, will foster a vibrant and inviting atmosphere, benefitting both residents and visitors alike.
Throughout this strategic envisioning process, Downtown Long Beach Alliance’s Marketing & Communications Committee worked with North Pine stakeholders to identify insights and virtues that will draw visitors and attention to the area. By talking to multiple sources – business owners, residents, visitors – the Committee was able to identify key challenges and opportunities, ultimately to develop recommendations for marketing the North Pine neighborhood as a unique, diverse, and welcoming must-visit Downtown destination.
These visionary enhancements align seamlessly with DLBA’s Strategic Plan objectives for the broader Downtown community. DLBA eagerly anticipates the opportunity to contribute ongoing insights and support as this transformative project progresses.
Sincerely,
Austin Metoyer
President and CEO
cc: Mayor Rex Richardson, City of Long Beach
DLBA Board of Directors
Tom Modica, City Manager, City of Long Beach
Bo Martinez, Economic Development Director, City of Long Beach