Agenda packet, first session — Malibu City Council, August 11, 2025 (part 2 of 3)

Agenda Item # 1.B.11.

To: Mayor Stewart and the Honorable Members of the City Council From: Ruth F. Quinto, CPA, City Treasurer
Subject: Investment Report for the Month Ending May 31, 2025 RECOMMENDED ACTION: Receive the Investment Report for the month ending May 31, 2025.

The portfolio is in compliance with the City’s Investment Policy. The City has sufficient liquidity to meet expenditure requirements for at least six months. This monthly Investment Report is in conformance with Government Code 53636, stating the Treasurer may render a quarterly report to the legislative body within 45 days following the end of the quarter covered by the report.

The City’s portfolio is invested in the following categories:

Cash and Cash Equivalents 23.23%
U.S. Treasury 70.03%
U.S. Agencies 0.00%
Certificates of Deposit 6.74%
Investments month to month:

Investment
Issuer/Instrument Type
April 30, 2025 May 31, 2025
Amount
(in millions) Yield(A) %
Amount
(in millions) Yield(A) %
Operating Cash Cash $14.61 3.83% 13.88% $15.43 3.83% 14.57% LAIF Cash $7.32 4.27% 6.95% $7.32 4.28% 6.91%
CDs Investment $7.65 4.22% 7.27% $7.14 4.18% 6.74%
Treasury Bills Investment $0.00 0.00% 0.00% $0.00 0.00% 0.00% Treasury Notes Investment $64.91 4.08% 61.65% $64.63 4.09% 61.06% Treasury STRIPS Investment $9.48 4.02% 9.01% $9.50 4.02% 8.97% Money Market Cash $1.31 4.28% 1.25% $1.84 4.12% 1.74%
Total/Blended Yield 4.06% 4.06%
Total Duration(Years) 1.57 1.48
(A)Yield is based on Purchase Yield for Treasury Bills
2-Year U.S. Treasury Note Benchmark, as of May 31, 2025: 3.89%.

The fair market value of all investments held by the City is $105,852,101 as of May 31, 2025.

ATTACHMENTS:

1. City of Malibu Investment Statement

2. City of Malibu Portfolio Analysis Statement
City Council Meeting
08-11-25
Item

1.B.11.
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6 789:;<=>?8@ABCDEFGHIHGHJ KLMFHNOPHN
48 City of Malibu
Memorandum

Page 1 of 1 ends

Agenda Item # 1.B.12.

To: Mayor Stewart and the Honorable Members of the City Council From: Ruth F. Quinto, CPA, City Treasurer
Subject: Investment Report for the Month Ending June 30, 2025 RECOMMENDED ACTION: Receive the Investment Report for the month ending June 30, 2025.

The City’s portfolio is invested in the following categories:

Cash and Cash Equivalents 21.78%
U.S. Treasury 71.58%
U.S. Agencies 0.00%
Certificates of Deposit 6.64%
Investments month to month:

Investment
Issuer/Instrument Type
May 31, 2025 June 30, 2025
Amount
(in millions) Yield(A) %
Amount
(in millions) Yield(A) %
Operating Cash Cash $15.43 3.83% 14.57% $13.14 3.83% 12.63% LAIF Cash $7.32 4.28% 6.91% $7.32 4.27% 7.03%
CDs Investment $7.14 4.18% 6.74% $6.91 4.15% 6.64%
Treasury Bills Investment $0.00 0.00% 0.00% $0.00 0.00% 0.00% Treasury Notes Investment $64.63 4.09% 61.06% $64.93 4.08% 62.42% Treasury STRIPS Investment $9.50 4.02% 8.97% $9.53 4.02% 9.17% Money Market Cash $1.84 4.12% 1.74% $2.20 4.21% 2.11%
Total/Blended Yield 4.06% 4.06%
Total Duration(Years) 1.48 1.44
(A)Yield is based on Purchase Yield for Treasury Bills
2-Year U.S. Treasury Note Benchmark, as of June 30, 2025: 3.72%.

The fair market value of all investments held by the City is $104,018,862 as of June 30, 2025.

ATTACHMENTS:

1. City of Malibu Investment Statement

2. City of Malibu Portfolio Analysis Statement
City Council Meeting
08-11-25
Item

1.B.12.
1 2

A
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Page 1 of 2 ends

Agenda Item # 1.B.13.

Council Agenda Report
To: Mayor Riggins and the Honorable Members of the City Council Prepared by: Christina Muñoz, Deputy City Clerk
Reviewed by: Kelsey Pettijohn, City Clerk
Approved by: Candace Bond, Interim City Manager
Date prepared: July 20, 2025 Meeting date: August 11, 2025 Subject: Amendment to an Agreement with DocuSign Services RECOMMENDED ACTION: Ratify, receive and file a report for additional electronic signature licenses with DocuSign Services (DocuSign).

FISCAL IMPACT: No additional appropriation is required. Funding for this agreement/project is included in the Adopted Budget for FY 2024-25 in Account No. 100- 7007-5100-00 (Professional Services).

STRATEGIC PRIORITY: This item is part of the day-to-day operations identified in the Adopted FY 2024-25 Strategic Priority Project List.

DISCUSSION: On December 2024, Malibu experienced the devastating Franklin Fire that burned through our neighborhoods. A month later, in January 2025, the City fell victim to the Palisades Fire, one of the most destructive and deadly fires in California history.

In response to the aftermath of the fires, the Malibu Rebuild Center was opened. The additional DocuSign licenses are needed to support rebuild center staff. The licenses are needed to process documents and forms, requiring signature. The City has been utilizing DocuSign since 2020, making these processes electronic. The City has saved staff time in handling and processing documents, as many processes have been transitioned to DocuSign since its implementation.

To ensure uninterrupted operations at the rebuild center, staff approved the invoice for five additional licenses totaling $5,610, bringing the master agreement to $26,202. These additional licenses were necessary to support the ongoing rebuilding efforts and not City Council Meeting
08-11-25
Item

1.B.13.
1

Page 2 of 2 ends

Agenda Item # 1.B.13.
interrupt service to the public. The additional licenses will expire following the term of the master agreement.

ATTACHMENTS:
1) DocuSign Amendment
2) DocuSign Master Agreement
2

Page 1 of 4 ends

ORDER FORM
Address Information
Bill To: Ship To:

City of Malibu City of Malibu
Finance Department
23825 Stuart Ranch Rd,
Malibu, CA, 90265
United States
Finance Department
23825 Stuart Ranch Rd.,
Malibu, CA, 90265
United States
Billing Contact Name: Shipping Contact Name:

Renee Neermann Renee Neermann
Billing Email Address:
[email protected]
Shipping Email Address:
[email protected]
Billing Phone:
+1.310.456.2489
Shipping Phone:
+1.310.456.2489
Order Details
Order Start Date: May 14, 2025 Payment Method: Check
Order End Date: Jan 24, 2026 Payment Terms: Net 30
Billing Frequency: Annual Currency: USD
Products
Product Name Subscription No. Start Date End Date Quantity Net Price IAM Enterprise - Full User SUB-2918084-1 May 14, 2025 Jan 24, 2026 5 $ 4,675.00 Gold Success Pack SUB-2918084-1 May 14, 2025 Jan 24, 2026 1 $ 935.00 Grand Total: $5,610.00
Product Details
eSignature Seat Allowance: 5
Docusign, Inc.
221 Main Street, Suite 800
San Francisco, CA 94105
Offer Valid Through: May 14,
2025
Prepared By: Colby Gilbert
Quote Number: Q-01769977
Docusign Envelope ID: 481A2F6B-E3A4-4D15-B27C-C579FFF93102 3 Attachment 1

Page 2 of 4 ends

Order Special Terms
Terms & Conditions
This Order Form is governed by the terms Master Services Agreement available online at:
https://www.docusign.com/legal/terms-and-conditions/msa and the applicable Service Schedule(s) and Attachments for the Docusign Services described herein available online at https://www.docusign.com/legal/terms-and-conditions/msa-service-schedules.

Billing Information
Prices shown above do not include any sales, use, value added (VAT), goods and services (GST), and/or any other similar taxes, duties, levies and or charges of any nature that might be imposed or required to be collected (collectively “taxes”) by Docusign. Any such taxes are the responsibility of the Customer and will appear on the final invoice(s), as applicable. Taxes are calculated based on the ship-to location listed on your order form.

Invoice(s) for this order will be emailed automatically from [email protected].

Please make sure this email address is on an approved setting or safe senders list, so notifications do not go to a junk folder or get caught in a spam filter.

For U.S. Customers
Is the contracting entity exempt from sales tax?
Please select Yes or No: \clmtax1\
Docusign, Inc. uses Avalara's CertExpress to securely collect digital exemption certificates.

When selecting "Yes" for tax exemption, a link will be sent to the Bill-To contact listed on this order form to submit your tax exemption certificate through CertExpress.

For Non U.S. Customers
Verify that the VAT, GST, TIN, or similar tax identification number below is correct, or provide the correct number to your Docusign contact. If the VAT, GST, or TIN identification number is not populated below, it will be assumed that you are not a VAT/GST registered taxpayer.

VAT, GST, TIN or similar tax identification number: \clmvt1\ Docusign Envelope ID: 481A2F6B-E3A4-4D15-B27C-C579FFF93102 No
4

Page 3 of 4 ends

For other tax exemption requests, please email the applicable tax exemption documentation to [email protected].

Purchase Order Information
Is a Purchase Order (PO) required for the purchase or payment of the products on this Order Form?
Please select: \clmpor1\
By marking “No”, Customer agrees to process payment for any invoices issued pursuant to this Order Form without a PO Number.

If yes, please complete the following information, and attach your PO (if available), and the invoice will be issued referencing such PO Number:

PO Number: \clmpo1\
Please attach PO Attachment here: \clmpoatt1\
If “Yes” is marked, but a PO Number is not provided or a PO document is not attached, then Customer agrees to provide the PO information or PO document to Docusign at its earliest convenience by sending to [email protected] referencing this Quote Number, but agrees to still process payment per the agreed upon terms.

If Customer has attached a PO (or other document) to this Order Form, Customer acknowledges and agrees that any additional or conflicting terms appearing in such PO (or any other document) are invalid.

The below signatories are authorized, on behalf of their respective Parties, to execute this Order Form and to agree to the terms herein as of the Order Start Date.

Customer Docusign, Inc.

Signature: \clmsi1\ Signature: \clmsi3\
Name: \clmna1\ Name: \clmna3\
Job Title: \clmti1\ Job Title: \clmti3\
Date: \clmds1\ Date: \clmds3\
\clmin2\
Docusign Envelope ID: 481A2F6B-E3A4-4D15-B27C-C579FFF93102 Mahan Amirkian
No
May 14, 2025
Information Systems Analyst
RPA on behalf of Anthony Rea
Automation Service User
May 14, 2025
5

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Docusign Envelope ID: 481A2F6B-E3A4-4D15-B27C-C579FFF93102 6 Docusign, Inc.
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Beatriz Benjamin
9

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Agenda Item # 1.B.14.

Council Agenda Report
To: Mayor Riggins and the Honorable Members of the City Council Prepared by: Kelsey Pettijohn, City Clerk
Approved by: Candace Bond, Interim City Manager
Date prepared: July 24, 2025 Meeting date: August 11, 2025 Subject: Resolution Extending the Declaration of the Existence of a Local Emergency Regarding Conditions on Pacific Coast Highway (PCH) RECOMMENDED ACTION: Adopt Resolution No. 25-42 extending the declaration of the existence of a local emergency related to the increase of reckless and illegal driving on pacific coast highway and directing staff to coordinate efforts with other governmental agencies to increase attention and create programs to reduce the risk and danger associated with Pacific Coast Highway in the City.

FISCAL IMPACT: There is no fiscal impact associated with the recommended action.

STRATEGIC PRIORITY: This item is part of the day-to-day operations identified in the Adopted FY 2024-25 Strategic Priority Project List.

DISCUSSION: On November 13, 2023, the Council adopted Resolution No. 23-52 declaring the existence of a local emergency in response to increasing reckless and illegal driving on PCH. The Council last reviewed and extended this declaration May 21, 2025.

The California Emergency Service Act allows the City to proclaim a local state of emergency when needed to protect the public safety in dire circumstances. The status and use of Pacific Coast Highway (“PCH”) currently constitutes a condition, or threatened condition, of extreme peril to the safety of persons and property within the City of Malibu.

PCH is the City’s main thoroughfare, and each day serves as a commuting route, a residential street, a business corridor, and for persons accessing beaches and other local recreation amenities, a pathway used by pedestrians and cyclists. PCH is a California State Highway (State Route 1) that is managed and maintained by the California Department of Transportation (“Caltrans”) with a posted speed limit ranging between 45- 55 miles per hour in the City. Excessive speeding, reckless driving, unsafe U-turns, and City Council Meeting
08-11-25
Item

1.B.14.
1

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Agenda Item # 1.B.14.
distracted driving caused by cell phone use and other distractions have resulted in increased collisions with other motorists, cyclists and pedestrians on PCH that have resulted in injury and death.

According to data from the Statewide Integrated Traffic Records System obtained through UC Berkley’s Transportation Injury mapping system, between 2018 and 2022, there were 22 deadly crashes on PCH in the City, resulting in the death of 23 people. Data from the California Highway Patrol indicates that there have been 49 fatalities along PCH in Malibu from 2012-22. And finally, the Los Angeles Times has reported that there have been 170 combined deaths and serious injuries to drivers, passengers, cyclists, and pedestrians between 2011 and 2023 along PCH in the City. Further, countless other close calls or near misses from the danger posed by the conduct on PCH are impossible to quantify. Most recently, a crash occurred on PCH resulting in the tragic and unnecessary loss of four Pepperdine University students who were walking along PCH. According to authorities, the driver of the car was allegedly traveling at a speed in excess of 100 miles per hour when his vehicle lost control, sideswiped at least three parked cars, and then crashed into a group of people including the four Pepperdine University students and two others.

These statistics and the most recent tragedy are all consistent with the day-to-day experience of City residents, visitors, officials, and staff. PCH has become increasingly dangerous to residents and visitors due to the common occurrence of drivers speeding, driving recklessly, or driving while distracted. Residents and visitors are now forced to weigh and modify their use of PCH depending on the time of day and other factors (e.g., weather, weekend vs. weekday, existing traffic conditions, etc.) because of the danger posed. Despite efforts by the City and other governmental agencies to improve the safety of PCH, the point has been reached that the risk is just too great. The status quo is no longer acceptable, and action must be taken to mitigate this local emergency.

PCH is a State Highway managed and controlled by Caltrans. Sections 83 and 90 of the Street and Highways Code state that Caltrans has jurisdiction, possession, control and responsibility for the maintenance of State Highways. Further sections of the Streets and Highways Code make clear that Caltrans is the entity with decision-making power over PCH in the City, including improvements, safety elements and speed limits. Further, Streets and Highway Code section 124 states that it is Caltrans, not the City, that can restrict the use of, or close, a State Highway for the protection of the public. Law enforcement agencies such as the Los Angeles County Sheriff’s Department (LASD) and the California Highway Patrol have enforcement jurisdiction over PCH for Vehicle Code violations and other code violations.

Safety on PCH is a problem that the City cannot address and fix alone. It will need to work with Caltrans to make changes to PCH itself. Given its enforcement jurisdiction over PCH, the City can also work through the LASD to address vehicle code violations and related enforcement action. To effectively effect change, the City must coordinate and work 2

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Agenda Item # 1.B.14.
together with its other governmental partners to implement strategies and solutions to reduce the danger on PCH for all users.

California Government Code Section 8630 empowers the City Council to proclaim the existence of a Local Emergency when there is extreme peril to the safety of persons and property within the territorial limits of the City. Additionally, California Government Code section 8634 empowers the City Council to promulgate orders and regulations necessary to provide for the protection of life and property during the time of a Local Emergency.

These statutes codify the constitutional “police powers” of local governments to adopt local legislation designed to protect the health, safety, and welfare of the community. Further, the City’s Municipal Code (Chapter 2.52) establishes the City’s disaster council and policies and procedures for dealing with a local emergency. The City’s purchasing ordinance (Chapter 2.56) allows for greater flexibility when making purchases for supplies or services in response to a local emergency. Thus, a declaration of local emergency provides the City greater flexibility to act expediently when trying to address and mitigate the danger posed by the local emergency. It may also aid in coordination with other governmental entities and allow the City access to other resources.

Government Code Section 8630 requires that the City Council review the need for continuing a local emergency at least once every 60 days until the City Council terminates the local emergency.

As such, City staff recommend adopting Resolution No. 25-42 extending the declaration of the existence of a local emergency. If adopted, the City Council will review, and as needed renew, this action at least every 60 days.

ENVIRONMENTAL REVIEW:

This resolution and the actions taken and/or proposed herein are not a project pursuant to the California Environmental Quality Act (CEQA) since they are activities that are excluded from the definition of a project by section 21065 of the California Public Resources Code and section 15378(b) of the State CEQA Guidelines. The proposed actions are organizational or administrative activities of government which will not result in direct or indirect physical changes in the environment. These actions are also exempt from CEQA as specific actions necessary to prevent or mitigate an emergency pursuant to section 21080(b)(4) and section 15269(c) of the State CEQA Guidelines. They also are exempt under CEQA Guidelines Section 15301 – existing facilities. Coordinating and improving infrastructure and safety as well as education and enforcement efforts for safer driving and use of PCH are all exempt activities. Further, to the extent there are minor/temporary uses of land having a negligible or no permanent effect on the environment, these activities are exempt under Section 15304(e) of the CEQA Guidelines.
3

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Agenda Item # 1.B.14.

ATTACHMENTS:

Resolution No. 25-42
4 Attachment 1
RESOLUTION NO. 25-42

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF MALIBU

EXTENDING THE DECLARATION OF THE EXISTENCE OF A LOCAL

EMERGENCY RELATED TO THE INCREASE OF RECKLESS AND

ILLEGAL DRIVING ON PACIFIC COAST HIGHWAY AND DIRECTING

STAFF TO COORDINATE EFFORTS WITH OTHER GOVERNMENTAL

AGENCIES TO INCREASE ATTENTION AND CREATE PROGRAMS TO

REDUCE THE RISK AND DANGER ASSOCIATED WITH PACIFIC COAST

HIGHWAY IN THE CITY
The City Council of the City of Malibu does hereby find, order, and resolve as follows:

SECTION 1. Recitals.

A. Condition or threatened conditions of extreme peril to the safety of persons and property have arisen within the City of Malibu caused by the increase in reckless and illegal driving on Pacific Coast Highway (“PCH”) in the City. This reckless and illegal driving has led to increased collisions with other motorists, cyclists and pedestrians, resulting in injury and death.

B. According to data from the Statewide Integrated Traffic Records System obtained through UC Berkley’s Transportation Injury mapping System, between 2018 and 2022 there were 22 deadly crashes on PCH in the City, resulting in the death of 23 people. According to data from the California Highway Patrol, there have been 49 fatalities along PCH through Malibu from 2012-22. According to the Los Angeles Times there have been 170 deaths and serious injuries to drivers, passengers, cyclists and pedestrians between 2011 and 2023.

C. On October 17, 2023, a crash occurred in the 21500 block of PCH resulting in the tragic loss of four Pepperdine University Students who were walking along the road. According to authorities, the driver of the car was traveling at a speed in excess of 100 miles per hour when he lost control, sideswiped at least three parked cars and then crashed into a group of people including the four Pepperdine University Students and two others.

D. PCH is a California State Highway managed and maintained by the California Department of Transportation (“Caltrans”). The posted speed limit along PCH in the City ranges between 45-55 miles per hour.

E. PCH is the City’s main thoroughfare and serves as a commuting route, a residential street and business corridor in the City.

F. City officials, City staff and City residents are tragically aware that PCH has become increasingly dangerous to residents, visitors and commuters, with drivers regularly exceeding the posted speed limits or driving recklessly or distracted which 5 Resolution No. 25-42

Page 2 of 3 ends

_____________________
has resulted in not only the killing and maiming of pedestrians, cyclists and other motorists, but a collective fear and trauma about the risks posed by accessing PCH.

G. Despite efforts by the City and other governmental agencies to improve the safety of PCH, PCH continues to pose a threat to those who drive, walk and/or cycle along it. Serious and dangerous collisions continue to occur too regularly, with four additional fatalities since November 2023.

H. California Government Code Section 8630 empowers the City Council to proclaim the existence of a Local Emergency when there is extreme peril to the safety of persons and property within the territorial limits of the City. Additionally, California Government Code Section 8634 empowers the City Council to promulgate orders and regulations necessary to provide for the protection of life and property during the time of a Local Emergency. These statutes codify the constitutional “police powers” of local governments to adopt local legislation designed to protect the health, safety, and welfare of the community.

SECTION 2. It is hereby proclaimed that:

A. The above recitals are true and correct.

B. The increase in dangerous, illegal, reckless and/or distracted driving on PCH in the City currently poses extreme peril to persons and property in Malibu. As such, the City Council finds that the declaration of local emergency remains valid and necessary, and will remain in effect until the extreme danger has subsided.

C. To reduce and prevent the risks associated with dangers posed on PCH, City staff are directed to coordinate with Caltrans, the Los Angeles County Sheriff, the California Highway Patrol, and other entities and government agencies to implement programs, increase enforcement of existing laws and/or develop solutions to reduce the danger on PCH to pedestrians, cyclists and other motorists from dangerous, illegal, reckless and/or distracted driving on PCH.

D. The City Director of Emergency Services, or designee, is directed and authorized to address any and all impacts and conditions caused by the emergency and to obtain any and all aid and assistance from local, county, state, or federal agencies, including but not limited to aid and assistance pursuant to the California Disaster Assistance Act, California Government Code Section 8690 et. seq.

E. The City Manager, as the Purchasing Officer of the City pursuant to Malibu Municipal Code Section 2.56.040 (B) is authorized to make purchases of supplies or services exceeding twenty-five thousand dollars ($25,000.00) in compliance with Malibu Municipal Code, Chapter 2.56.
6 Resolution No. 25-42

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_____________________
F. City staff are directed to report back to the City Council regarding programs and strategies proposed or implemented to mitigate the risk associated with this local emergency.

SECTION 3. The local emergency shall be deemed to continue and exist until its termination is proclaimed by the City Council. As required by law, the City Council shall review the need to continue the state of emergency every 60 days until this resolution is terminated.

SECTION 4. This resolution and the actions taken and/or proposed herein are not a project pursuant to the California Environmental Quality Act (CEQA) since they are activities that are excluded from the definition of a project by section 21065 of the California Public Resources Code and section 15378(b) of the State CEQA Guidelines. The proposed actions are organizational or administrative activities of government which will not result in direct or indirect physical changes in the environment. In the alternative, find that the actions are exempt from CEQA as specific actions necessary to prevent or mitigate an emergency pursuant to section 21080(b)(4) and section 15269(c) of the State CEQA Guidelines.

SECTION 5. The City Clerk shall certify the passage and adoption of this resolution and enter it into the book of original resolutions.

PASSED, APPROVED, and ADOPTED this __th day of ____ 2025. _____________________________
MARIANNE RIGGINS, Mayor
ATTEST:
__________________________________
KELSEY PETTIJOHN, City Clerk
(seal)
APPROVED AS TO FORM:
__________________________________
TREVOR RUSIN, Interim City Attorney
7

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Agenda Item # 1.B.15.

FISCAL IMPACT: There is no fiscal impact associated with the recommended action. The existence of the local emergency will potentially help qualify the City and its residents for reimbursement for certain disaster response expenditures.

STRATEGIC PRIORITY: This item supports the Public Safety and day-to-day operations identified in the Adopted FY 2024-25 Strategic Priority Project List. Responding to disasters is the City’s most immediate and top priority as part of the city's fundamental operations.

DISCUSSION: On January 7, 2025, the Palisades Fire started in or around Pacific Palisades and was driven into City limits by a historic Santa Ana Wind event causing hurricane-strength winds in neighboring areas and the City. The strong Santa Ana Winds have created difficulties mitigating the fire and impaired the ability of airborne fire-fighting.

The fire combined with high winds and power outages created conditions of extreme peril to the safety of persons and property
On January 14, 2025, the City Council adopted Resolution No. 25-01, confirming the existence of a local emergency and ratifying the Proclamation of Existence of a Local Emergency.

On May 23, 2025, Pacific Coast Highway was opened to the public, and the California National Guard demobilized, leaving fire-impacted neighborhoods vulnerable as an influx City Council Meeting
08-11-25
Item

1.B.15.
1

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Agenda Item # 1.B.15.
of visitors began entering the city. Areas affected by disasters frequently become targets of criminal activity, including the burglary of uninhabited homes and businesses due to damage and the theft of building materials during the reconstruction process.

To address this vulnerability, the City Council authorized the Interim City Manager to execute a contract with private security to patrol areas of concern to provide a consistent public safety presence and deter criminal activity. Four security patrols are currently deployed 24 hours a day, 7 days a week. The private security company has responded to more than 1,500-1,800 requests for property checks each week. In spite of the increased security, the neighborhood remains very vulnerable, and contractors working in the area have reported stolen tools, copper wiring, and construction equipment.

Government Code Section 8630 requires that the City Council review the need for continuing a local emergency at least once every 60 days until the City Council terminates the local emergency.

As such, City staff recommends adopting Resolution No. 25-43 extending the declaration of the existence of a local emergency. If adopted, the City Council will review, and as needed renew, this action at least every 60 days.

ATTACHMENTS: Resolution No. 25-43
2 Attachment 1
RESOLUTION NO. 25-43

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF MALIBU

EXTENDING THE DECLARATION OF THE EXISTENCE OF A LOCAL

EMERGENCY IN RESPONSE TO THE PALISADES FIRE
The City Council of the City of Malibu does hereby find, order and resolve as follows:

SECTION 1. Recitals.

A. On January 7, 2025, the Palisades Fire started in or around Pacific Palisades and was drive into City limits by a historic Santa Ana Wind event causing hurricane-strength winds in neighboring areas and the City. The strong Santa Ana Winds have created difficulties mitigating the fire and impaired the ability of airborne fire-fighting. The fire combined with high winds and power outages created conditions of extreme peril to the safety of persons and property.

B. The Acting Director of Emergency Services of the City proclaimed the existence of a local emergency on January 8, 2025.

C. On January 14, 2025, the City Council adopted Resolution No. 25-01, confirming the existence of a local emergency and ratifying the Proclamation of Existence of a Local Emergency.

D. On March 10, 2025, the City Council adopted Resolution No. 25-09, extending the declaration of the existence of a local emergency in response to the Palisades Fire.

E. On April 28, 2025, the City Council adopted Resolution No. 25-16, extending the declaration of the existence of a local emergency in response to the Palisades Fire.

F. On June 23, 2025, the City Council adopted Resolution No. 25-34, extending the declaration of the existence of a local emergency in response to the Palisades Fire.

G. On May 23, 2025, Pacific Coast Highway was opened to the public, and the California National Guard demobilized, leaving fire-impacted neighborhoods vulnerable as an influx of visitors began entering the city. Areas affected by disasters frequently become targets of criminal activity, including the burglary of uninhabited homes and businesses due to damage and the theft of building materials during the reconstruction process.

H. To address this vulnerability, the City Council authorized the Interim City Manager to execute a contract with private security to patrol areas of concern to provide a consistent public safety presence and deter criminal activity. Four security patrols are currently deployed 24 hours a day, 7 days a week. The private security company has responded to more than 1,500-1,800 requests for property checks each week. In spite of the increased security, the neighborhood remains very vulnerable, and contractors working in the area have reported stolen tools, copper wiring, and construction equipment.

SECTION 2. The City Council has reviewed the staff report and conditions justifying the state of local emergency in the City and finds that the declaration of a local emergency remains valid and necessary due to the on-going cleanup and rebuilding efforts coupled with the imminent threat 3 Resolution No. 25-43

Page 2 of 2 ends

_____________________
of rain and mudslides. Such conditions result in extreme peril to the safety of persons and property located in the City.

SECTION 4. The City Clerk shall certify to the passage and adoption of this resolution and enter it into the book of original resolutions.

Page 1 of 2 ends

Agenda Item # 1.B.16.

DISCUSSION: On December 9, 2024, the Franklin Fire started in the Santa Monica Mountains on Malibu Canyon Road, south of Piuma Road. The fire combined with high winds and power outages to create conditions of extreme peril to the safety of persons and property. The Acting Director of Emergency Services (Assistant City Manager) proclaimed the existence of a local emergency on December 10, 2024.

On December 16, 2024, the City Council held a Special Meeting and adopted Resolution No. 24-64, confirming the existence of a local emergency and ratifying the Proclamation of Existence of a Local Emergency.

Areas affected by disasters frequently become targets of criminal activity, including the burglary of uninhabited homes and businesses due to damage and the theft of building City Council Meeting
08-11-25
Item

1.B.16.
1

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Agenda Item # 1.B.16.
materials during the reconstruction process. Malibu is a particular target for these activities since the Franklin Fire and the Palisades Fire.

The fire caused extensive damage to the electrical, irrigation, and wastewater systems along Civic Center Way, all of which will need to be replaced. Trees that were severely burned along Civic Center Way have been designated as dead and must be removed, as they are now considered a hazard.

Government Code Section 8630 requires that the City Council review the need for continuing a local emergency at least once every 60 days until the City Council terminates the local emergency.

As such, City staff recommend adopting Resolution No. 25-44 extending the declaration of the existence of a local emergency. If adopted, the City Council will review, and as needed renew, this action at least every 60 days.

ATTACHMENTS: Resolution No. 25-44
2 Attachment 1
RESOLUTION NO. 25-44

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF MALIBU

EXTENDING THE DECLARATION OF THE EXISTENCE OF A LOCAL

EMERGENCY IN RESPONSE TO THE FRANKLIN FIRE
The City Council of the City of Malibu does hereby find, order and resolve as follows:

SECTION 1. Recitals.

A. On December 9, 2024, the Franklin Fire started in the Santa Monica Mountains on Malibu Canyon Road, south of Piuma Road. The fire combined with high winds and power outages created conditions of extreme peril to the safety of persons and property.

B. The Acting Director of Emergency Services of the City proclaimed the existence of a local emergency on December 10, 2024.

C. On December 16, 2024, the City Council adopted Resolution No. 24-64, confirming the existence of a local emergency and ratifying the Proclamation of Existence of a Local Emergency.

D. On January 27, 2025, the City Council adopted Resolution No. 25-05, extending the declaration of the existence of a local emergency in response to the Franklin Fire.

E. On March 24, 2025, the City Council adopted Resolution No. 25-14, extending the declaration of the existence of a local emergency in response to the Franklin Fire.

F. On May 21, 2025, the City Council adopted Resolution No. 25-18, extending the declaration of the existence of a local emergency in response to the Franklin Fire.

G. On June 23, 2025, the City Council adopted Resolution No. 25-36, extending the declaration of the existence of a local emergency in response to the Franklin Fire.

H. Areas affected by disasters frequently become targets of criminal activity, including the burglary of uninhabited homes and businesses due to damage and the theft of building materials during the reconstruction process. Malibu is a particular target for these activities since the Franklin Fire and the Palisades Fire.

I. The fire caused extensive damage to the electrical, irrigation, and wastewater systems along Civic Center Way, all of which will need to be replaced. Trees that were severely burned along Civic Center Way have been designated as dead and must be removed, as they are now considered a hazard.

Page 2 of 2 ends

_____________________
SECTION 3. The local emergency shall be deemed to continue and exist until its termination is proclaimed by the City Council. As required by law, the City Council shall review the need to continue the state of emergency every 60 days until this resolution is terminated.

SECTION 4. The City Clerk shall certify to the passage and adoption of this resolution and enter it into the book of original resolutions.

Page 1 of 2 ends

Agenda Item # 1.B.17.

Council Agenda Report
To: Mayor Riggins and the Honorable Members of the City Council Prepared by: Cynthia Alba, Management Analyst
Reviewed by: Richard Rojas, Deputy City Manager
Approved by: Candace Bond, Interim City Manager
Date prepared: August 5, 2025 Meeting date: August 11, 2025 Subject: Tenth Amendment to Professional Services Agreement with STLR Corporation, dba Ryland School Business Consulting for School Separation Services
RECOMMENDED ACTION: Authorize the Mayor to execute Amendment No. 10 to the Professional Services Agreement with STLR Corporation, dba Ryland School Business Consulting to increase by $180,000 to not exceed $767,710 for the term of the agreement.

FISCAL IMPACT: No additional appropriation is required. Funding for this agreement/project is included in the Adopted Budget for FY 2025-26 in Account No. 100- 7001-5100 (City Council-Professional Services)
STRATEGIC PRIORITY: This item supports the School District Separation priority identified in the Adopted FY 2024-25 Strategic Priority Project List.

DISCUSSION: The City Council has identified the establishment of an independent Malibu Unified School District as one of the top priorities for the City. To this end, the City Council directed the City Attorney to negotiate with the Santa Monica-Malibu Unified School District (SM-MUSD) regarding the potential unification of a Malibu Unified School District under the guidance of the School District Separation Ad Hoc Committee. To support this effort, the City Attorney engaged STLR Corporation, dba Ryland School Business Consulting (Ryland SBC) to conduct financial analysis related to school district separation, including reviewing financial models developed for Malibu and by Eastshore Consulting for SM-MUSD.

City Council Meeting
08-11-25
Item

1.B.17.
1

Page 2 of 2 ends

Agenda Item # 1.B.17.

The agreement has been amended as needed to support prolonged negotiations with SMMUSD, preliminary hearings before the Los Angeles County Office of Education’s (LACOE) County Committee on School District Organization (County Committee), and ongoing public outreach to keep Malibu and Santa Monica families informed of next steps.

The City is requesting Amendment No. 10 for Ryland SBC for fiscal year 2025-26, adding $180,000 to bring the total contract amount to $767,710.

Ryland SBC has delivered expert budgeting, financial modeling, and in-depth analysis, consistently ensuring that Malibu’s interests are represented with accuracy, transparency, and strategic insight. As the scope of work has evolved to include additional responsibilities and next-step initiatives, this proposed increase reflects the expanded role and continued value Ryland SBC brings to the project.

ATTACHMENTS:

1. Amendment No. 10 to Professional Services Agreement STLR Corporation, dba Ryland School Business Consulting
2 AMENDMENT NO. 10 TO AGREEMENT
THIS AMENDMENT NO. 10 TO AGREEMENT is made and entered in the City of Malibu on August 11, 2025 by and between the CITY OF MALIBU, a municipal corporation (hereinafter referred to as City) and STLR Corporation, a California Corporation, DBA Ryland School Business Consulting (hereinafter referred to as Consultant).

The City and the Consultant agree as follows:

R E C I T A L S
A. On January 16, 2020, the City entered into an Agreement with Consultant for consulting services for financial analysis and professional services related to school district separation and unification. (the “Agreement”).

B. On July 13, 2020, the City amended the Agreement to increase the scope of work, increase the budget and extend the term of the agreement.

C. On October 12, 2020, the Consultant presented its analysis to the City Council as part of an update from the School District Separation Ad Hoc Committee, The City Council directed staff to submit the petition for unification of a Malibu Unified School District to the Los Angeles County Office of Education.

D. On February 24, 2021, the City amended the Agreement to increase the scope increase the budget and extend the term of the agreement.

E. On March 13, 2021, the City amended the Agreement to amend the scope and increase the budget.

F. On July 12, 2021, the City amended the Agreement to amend the scope and increase the budget.

G. On October 11, 2021, the City amended the Agreement to amend the scope, extend the term and increase the budget.

H. On June 27, 2022, the City amended the Agreement to amend the scope, extend the term and increase the budget.

I. On June 14, 2023, the City amended the Agreement to amend the scope, extend the term and increase the budget.

J. On February 12, 2024, the City amended the Agreement to amend the scope, extend the term and increase the budget.

K. On November 12, 2024, the City amended the Agreement to amend the scope, extend the term and increase the budget.

L. The Parties desires to further amend the Agreement to extend the term and increase the budget and Consultant has submitted a proposal for this purpose that is acceptable to the City.

NOW THEREFORE, in consideration of their mutual promises, obligations and covenants hereinafter contained, the parties hereto agree as follows:

1. Section 2.0 – Term of Agreement, of the Agreement is hereby extended and the Term will remain in effect and ongoing until the tasks described in the Scope of Services (as amended by Amendment No. 9) are completed, unless otherwise terminated by either party as provided herein or as provided for in the Agreement.
3 4

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Agenda Item # 1.B.18.

Council Agenda Report
To: Mayor Riggins and the Honorable Members of the City Council Prepared by: Matt Myerhoff, Media Information Officer
Reviewed by: Richard Rojas, Deputy City Manager
Approved by: Candace Bond, Interim City Manager
Date prepared: July 30, 2025 Meeting date: August 11, 2026 Subject: Amendment to Professional Services Agreement with Tripepi, Smith, & Associates, Inc. for On-Call Communication Services
RECOMMENDED ACTION: Authorize the Mayor to execute Amendment No 1. to the Professional Services Agreement with Tripepi, Smith, and Associates, Inc (Tripepi Smith) for strategic communications support and a media engagement strategy for recovery initiatives.

FISCAL IMPACT: Staff is requesting the appropriation of $300,000 for a new not-toexceed amount of $500,000 for these services, which was not included in the Adopted Budget for FY 2025-26. The budget of $300,000 will be funded as follows:
• $300,000 for retainer projects allocated to Media Operations, Professional Services account (100-7002-5100-00).

STRATEGIC PRIORITY: This item supports the day-to-day operations identified in the Adopted FY 2024-25 Strategic Priority Project List. Recovery from the Palisades Fire is the City’s most immediate and top priority as part of the city's fundamental operations.

DISCUSSION: Staff encountered significant operational challenges following the Palisades Fire. In the immediate aftermath, emergency alerts were funneled through a complex network of first responders, emergency management personnel, and law enforcement agencies—leading to confusion among staff tasked with issuing timely and accurate public information. As the focus shifted to recovery and debris removal, local teams were required to coordinate closely with federal, state, and regional partners. This included managing the mobilization of heavy equipment, overseeing the closure of Pacific City Council Meeting
08-11-25
Item

1.B.18.
1

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Agenda Item # 1.B.18.

Coast Highway, restoring critical electrical and telecommunications infrastructure, and responding to rapidly issued Executive Orders from the Governor’s Office. During this critical period, the team from Tripepi Smith emerged as a trusted and effective communications partner—demonstrating reliability, responsiveness, and strategic clarity under pressure. Their accomplishments include:
• MalibuRebuilds.org website (~2,199 Active users per week, ~57,177 total since launch)
• Rebuild newsletter (2,730 subscribers)
• Dedicated business support email campaign,
• Rebuild roadmap video series,
• Digestible rebuild policy education campaign
• Dedicated recovery resource guides
• Business grant application launch & support
Now, seven months since the disaster, the rebuilding effort demands ongoing vigilance and coordination. Local staff must remain attentive to service interruptions, the distribution of financial resources across multiple agencies, the streamlining of inter-agency workflows, investments in system redundancy, improvements in geo-targeting protocols, and the restoration of public trust in official alert systems. As we look ahead to the next year of recovery, staff anticipate the continued need to monitor and communicate complex, evolving issues, including:
• Public perception shaped by visible progress
• A surge in insurance claims and associated processing delays • Applications for FEMA Public Assistance, Hazard Mitigation, and HUD Disaster Recovery funds
• The challenge of aligning federal timelines with local priorities • Ongoing audits and compliance training requirements
• Development-related complaints from impacted communities • Strain on mental health and social services infrastructure • Staff fatigue, burnout, and reputational challenges
• Recruitment and consulting support for high-demand roles • Economic development and long-term planning coordination • Debate over infrastructure priorities (power lines, roads, water systems, coastal sewer lines)
• Growing disparities in rebuilding progress among neighborhoods • Increased resident demand for hazard mitigation (e.g., fuel clearance, defensible space enforcement)
• Planning and initiation of long-term resilience infrastructure • Construction-related disruptions generating new public complaints • Review and revision of mutual aid and inter-agency response agreements 2

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Agenda Item # 1.B.18.

This period represents a critical window not only for physical recovery, but also for institutional learning, trust-building, and strategic investment in long-term resilience.

Amendment No. 1 ensures ongoing collaboration and consistency of communication activities across all city departments. This work will include weekly check-in calls, monthly strategic planning calls with the Executive Team to generate a forward-looking communications calendar, social media management, video production, community updates, City Manager newsletters, planning and executing outreach events and meetings, and content for MalibuRebuilds.org and the City’s main website.

Amendment No. 1 also includes a six-month campaign, that will align the resources of Tripepi Smith with our lobbyists, grant-writing consultant and staff, to generate public awareness across the state and nation about the impacts of the recent fires and support needed to implement a resilient, long-term recovery plan that protects residents, businesses and the environment.

ATTACHMENTS:

1. Amendment No. 1 to the Agreement with Tripepi Smith

2. Agreement with Tripepi Smith
3 AMENDMENT NO. 1 TO AGREEMENT
THIS AMENDMENT NO. 1 TO AGREEMENT is made and entered in the City of Malibu on August 11, 2025, by and between the CITY OF MALIBU, a municipal corporation, hereinafter referred to as City, and Tripepi, Smith & Associates, Inc., a California corporation, hereinafter referred to as Consultant.

The City and the Consultant agree as follows:

R E C I T A L S
A. On February 3, 2025, the City entered into an agreement (the “Agreement”) with Consultant for on-call communication services pertaining to Palisades Fire communications.

B. The parties desire to amend the Agreement to extend the term for one year and expand the scope of services to include general communications support. The Consultant has submitted a proposal for this purpose that is acceptable to the City.

NOW THEREFORE, in consideration of their mutual promises, obligations and covenants hereinafter contained, the parties hereto agree as follows:

1. Section 1.0 – Scope of the Consultant’s Services, of the Agreement, is hereby amended to add the services as set forth in Exhibit A attached hereto. The Scope of Services set forth in the original Agreement remain in full force and effect.

2. Section 2.0 – Term of Agreement, of the Agreement, is hereby extended to August 11, 2026.

3. Section 4.0 – Compensation for Services, of the Agreement, is hereby amended as set forth in Exhibit B attached hereto. The compensation set forth in Exhibit B is in addition to the compensation set forth in the original Agreement.

4. The Parties agree that this Amendment will be considered signed when the signature of a party is delivered physically or by facsimile transmission or scanned and delivered via electronic mail. Such facsimile or electronic mail copies will be treated in all respects as having the same effect as an original signature.

5. All terms and conditions of the Agreement not amended by this Amendment No. 1 remain in full force and effect.
[Signature Page to Follow]
Attachment 1
4 Amendment No. 1 to Agreement
Tripepi, Smith, and Associates, Inc.

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_____________________
This Agreement is executed on ______________________, at Malibu, California, and effective as of August 11, 2025 (the “Effective Date”).

CITY OF MALIBU:
____________________________________
ATTEST: MARIANNE RIGGINS, Mayor
____________________________________
KELSEY PETTIJOHN, City Clerk
(seal)
APPROVED AS TO FORM: TRIPEPI, SMITH, AND
ASSOCIATES, INC.,
a California Corporation
_____________________________________ ____________________________________ TREVOR RUSIN, Interim City Attorney By: Ryder Smith
Title: Co-Founder & President
5 COMMUNICATIONS SERVICES
City of Malibu
July 29, 2025
By: Ryder Todd Smith
Co-founder & Principal
Tripepi Smith & Associates
Exhibit A
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Table of Contents
COVER LETTER................................................................................3 ABOUT TRIPEPI SMITH ...................................................................4 TRIPEPI SMITH TEAM......................................................................6 OUR SERVICES ................................................................................7 COST PROPOSAL ............................................................................8 7 Single Source Communications
Tri Smith & Associate 3

COVER LETTER
Thank you for the opportunity to expand Tripepi Smith’s partnership with the City of Malibu. This proposal outlines how our team can deliver communications services for the City, including strategic communications support, continued recovery and rebuilding communications and a media engagement strategy for recovery initiatives.

Tripepi Smith initially partnered with the City of Malibu in February 2024 on outreach and engagement for the Malibu Community Lands Project. Since then, we have been supporting the City on its emergency response to the Franklin and Palisades Fires, as well as the ongoing recovery and rebuilding efforts. Through our extensive experience working with City staff and knowledge of the Malibu community, we are confident in our ability to effectively support your ongoing communication needs.

Tripepi Smith anticipates that the project team currently working on the Malibu Community Lands Project will also be involved in this proposed engagement. We are confident that our dedication and proven track record continue to make us the right partner for Malibu. Thank you for considering us in this endeavor. We eagerly anticipate the chance to discuss our proposal in more detail.

Authorization
I affirm that I have the legal authorization to bind Tripepi Smith into agreements with the City of Malibu and to make the statements below on behalf of the firm. This proposal is valid for 60 days from the date of submission.

Regards,
Ryder Todd Smith
Co-Founder & President, Tripepi Smith & Associates, Inc.

[email protected] • (626) 536-2173 • PO Box 52152, Irvine, CA 92619 [email protected] is our preferred point of contact for this proposal. 8 Single Source Communications
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ABOUT TRIPEPI SMITH
A Public Affairs Firm that Understands Local Government Tripepi Smith excels in public affairs and marketing. Founded in 2000 and incorporated as a California corporation in 2002, the company is headquartered in Orange County, California, with staff throughout the western United States. We work in a complex environment where successful communications go hand-in-hand with marketing and technical expertise. As a full-service marketing and creative services firm, Tripepi Smith offers the right professionals for the job while being small enough to be nimble and responsive. Our team offers a broad spectrum of experience and skills that allows us to apply the appropriate resource to the appropriate tasks; this allows us to execute work faster and reduce engagement costs.

Tripepi Smith's team comprises nearly 70 full-time professionals experienced in local government. Our staff includes former municipal employees with backgrounds in creative services, public information and city management, as well as seasoned directors, analysts and practice area specialists. Accredited public relations (APR) professionals guide effective messaging while policy wonks provide counsel on public affairs. TS Creatives fashion compelling branding, websites, print and digital design, social media, photography and videography. We employ multiple FAA-certified drone pilots and operate a full-scale video production studio with extensive event and broadcast experience.

The Result: We can tell a complete story across mediums, all within our one team.

Firm Structure and Financial Matters
Tripepi Smith was founded in 2000 and incorporated in 2002 as a California S Corporation. The firm has two corporate officers, who are also the co-founders with equal ownership of the business:

Co-Founder & President Ryder Todd Smith
Chief Financial Officer Nicole Smith
Ryder and Nicole have signing authority to bind Tripepi Smith into agreements with clients. Tripepi Smith has generated a profit every year it has been in operation. We have never had a legal claim filed against us and have never failed to fulfill a contract commitment.

In addition to the President/CEO and CFO, multiple principals and directors oversee the day-to-day operations of a team of analysts, graphic designers, photographers and videographers. All Tripepi Smith employees report directly to the President. Please refer to our Org Chart for full details. 9 Single Source Communications
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Grounded in Civic Affairs
CFO Nicole Tripepi Smith is a second-generation civic-affairs professional (her father was a city manager for 28 years). President Ryder Todd Smith brings over 20 years of public agency marketing and communications experience to the table.

Office Locations
Since early 2017, Tripepi Smith has operated in a completely virtual office environment. Being virtual enhances operational resilience and grants us access to a flexible and diverse workforce. The team — composed of policy wonks, creative message developers, broadcast specialists, videography experts, technology gurus and graphic artists — resides throughout Arizona, California, Idaho, Montana, New Mexico, Tennessee, Texas, Utah, Washington, with a majority based in California.

Contact Information
Email: [email protected]
Phone: (626) 536-2173
Mail: PO Box 52152, Irvine, CA 92619
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TRIPEPI SMITH TEAM
Organization Chart
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OUR SERVICES
Tripepi Smith operates at the intersection of marketing, technology and public affairs. We excel in each of these areas, but the true power lies in our ability to seamlessly integrate them. This holistic approach allows us to craft impactful solutions for our clients. Tripepi Smith can provide the following services as-needed:

Strategy, Marketing,
Communications Creative Services
Strategic development, research,
surveys, messaging
Social media management
Web and social media strategy,
optimization (SEO), metrics
Web hosting and support
Email campaigns
Relations
(media, stakeholders, public, government)
Support and training for events,
presentations and virtual gatherings
Digital, print, radio,
out-of-home advertising
Staff training
(media, social media, photo, brand implementation)
Full-service graphic design
for digital, print and outdoor
Brand and logo development
Content creation
(writing, editorial, thought leadership)
Output services
(digital distribution, print management, mail management) Illustration and information graphics
Photography
Videography, broadcasting,
podcasting, drone
Event production, technical support
Animation and motion graphics
Web design and implementation
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COST PROPOSAL
Tripepi Smith proposes a combination of retainer, fixed price and time and materials services to support the City of Malibu’s communications initiatives. The monthly retainer covers both strategic communications support and recovery and rebuilding communications, providing a fixed set of deliverables each month. This structure guarantees ongoing collaboration and consistency across all departments. The fixed price for the recovery media strategy promises price security for the first six months of services at a set one-time cost.

Strategic Communications Support

MONTHLY RETAINER
Services/Deliverable Scope
Strategic Planning & Project
Management
44%
• Strategic planning for various communications initiatives • 45-minute weekly check-in calls with the project team • 1-hour monthly strategy planning calls with the Rebuild Team & Executive Team to generate a forward-looking communications calendar • Editing & quality assurance of communications materials across mediums Graphic Design
28%
Content development and design for 6 graphic design pieces (assumes design for simple projects like 2-sided flyers and mailers, signage, social media templates, etc. Does not include multi-page brochures, reports, etc.) Website Management & Support
17%
• Up to 2 hours of website edits and content management per week for the City’s website (MalibuCity.org)
• Overall management of the Palisades Fire recovery and rebuilding website (MalibuRebuilds.org), including up to 6 hours of content edits per week.

Does not include annual hosting fees ($640/year, billed annually on Jan. 28) Metrics Report & Media Monitoring
11%
• Monthly metrics report for the City’s primary digital platforms (Facebook, Instagram, X, Nextdoor, Constant Contact, etc.). This does not include Department-specific profiles
• Media monitoring and responding to inquiries 5 days a week Monthly Subtotal $16,130
Annual Total $193,560
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Media Engagement Strategy for Recovery Initiatives
In addition to the recovery and rebuilding communications for the Malibu community, the City aims to generate public awareness across the United States about the impacts of the recent fires and support needed to implement a resilient, long-term recovery plan that protects residents, businesses and the environment. Below is the anticipated timeline to set the foundation for an effective media engagement strategy for recovery initiatives:

Timeline Action Items
Month 1 • Kickoff call with project team
• Kickoff call with the City’s lobbyists
• Collect data and information needed
• Develop media digests
Month 2 • Establish contacts with regional, state and national partners
• Build timeline with key dates & opportunities at the state and federal level
Month 3 • Launch Palisades Fire Impacts webpage
• Begin drafting key messages and talking points
Month 4 • Develop media list, begin media outreach & finalize Meltwater media package
• Begin developing Outreach & Engagement Plan
Month 5 • Continued media engagement
• Identify community partners to advance initiatives
• Finalize Outreach & Engagement Plan
Month 6 • Continued media engagement
• Gather content of impacted areas (images, videos, etc.) • Begin executing Outreach & Engagement Plan
The proposed timeline remains flexible based on the City’s needs and anticipated state and federal timelines. Once the initial work is complete, the Outreach and Engagement Plan will provide guidance on executing the media engagement strategy on an ongoing, long-term basis. 14 Single Source Communications
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Based on the scope of work outlined above, Tripepi Smith will deliver the following services at a fixed price and remains available to support ongoing needs outlined in the Plan:

FIXED PRICE SERVICES
Services/Deliverable Scope
Project Management Includes strategic planning and 1-hour biweekly check-in calls with the project team
Media Intelligence Media list development and updates, up to 5 custom searches, daily newsletter digests, custom monthly dashboard reports
Website Support Creation and maintenance of dedicated webpage on the Palisades Fire recovery and rebuilding website (MalibuRebuilds.org)
Outreach & Engagement Plan Development of Outreach & Engagement Plan based on initial research and collaboration with City staff, agency partners and key stakeholders Strategic Messaging Development of initial key messages and talking points Media Outreach Initial media outreach and engagement via ongoing emails and phone calls Total $40,600
Milestone Schedule
Billing for the fixed price Media Engagement Strategy will take place according to the following milestone schedule:

Project Milestone Payment
Kickoff Meeting (25%) $10,150
Webpage Launch (25%) $10,150
Delivery of Media List (25%) $10,150
Outreach & Engagement Plan (25%) $10,150
Grand Total $40,600
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As-Needed Services
Time & Materials (T&M) work allows us to remain flexible based on the City’s needs. Tripepi Smith will apply the following rates and related fees for any authorized Time & Materials (T&M) work. As the City currently has an open contract with Tripepi Smith as of February 3, 2025, Tripepi Smith will continue using our current rates:
2024-25 Hourly Rates Standard Reduced Retainer
Principal $370 $295
Director $255 $215
Art/Creative Director $255 $215
Senior Business Analyst $195 $165
Business Analyst $140 $115
Junior Business Analyst $115 $95
Senior Videographer/Animator $195 $165
Senior Photographer $170 $145
Videographer/Photographer $130 $110
Junior Videographer/Photographer $110 $95
Senior Graphic Designer $185 $155
Graphic Designer $130 $110
Junior Graphic Designer $110 $95
Web Developer $195 $175
Junior Web Developer $110 $95
Drone Operator $195 $170
Council Chamber A/V Operator $110 $95
Annual Increase
Effective February 4, 2026, Tripepi Smith will increase the hourly rates and retainer fees for all resources by 5% or the national CPI index–whichever is higher–each year on the anniversary of the contract, starting on the first anniversary of any contract when the contract duration is longer than one year. Otherwise, new rates will be negotiated with each new contract.

Estimated Costs Per Service
In addition to the scope of work outlined above, below is an outline of approximate costs per service or deliverable that Tripepi Smith is prepared to provide on a T&M basis. All work must be clearly authorized in writing before proceeding.
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Service/Deliverable Scope Estimated Cost
Strategy Planning Calls Includes 1-hour strategy meeting with a Director and the project team followed by a detailed action item list for both the City and Tripepi Smith
~$890
Mailer Design services and content development for one mailer (2- sided)
~$2,030
Flyer Design services and content development for one flyer (2-sided) ~$1,150 Print Advertisement Design services and content development for one print advertisement
~$530
News Release Draft one article up to 500 words. Includes research, drafting and distributing
~$750
Social Media Management Draft, design and publish 5 social media posts per week ~$1,040/week Social Media Monitoring Includes monitoring City platform and other relevant pages and responding to questions (5 days a week)
~$805/week
Media Intelligence Base package (5 queries, monthly dashboard and weekly media mention digest)
$525/month
Webpage Management Up to 6 hours of website updates $945/week E-Newsletter Support Development and distribution of biweekly or weekly newsletter via Constant Contact
~$930/e-newsletter
Email Management Includes management of dedicated email address ~$440/week In-Person Workshops Includes coordination, facilitation and travel fees for an in-person meeting up to 1.5 hours
~$7,700
Virtual Workshops Includes coordination, facilitation, technical support and recording of a virtual workshop up to 1.5 hours
~$6,150
Invoicing & Payment Terms
At Tripepi Smith, we bill on either a Retainer, Fixed Fee or Time & Materials basis, with each billing type following its own payment schedule. Regardless, terms are Net 30 days. • Fixed Fee work is billed upon defined milestones listed above. • Time & Materials work is billed in 15-minute increments (i.e. 4.0, 1.25, 6.5 or 0.75 hours) at the end of the month in which work is done.
• Retainer work is billed on the 15th of each month.
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Other Cost Information
Tripepi Smith has related service fees that may come up during our engagement that we want to tell you about.

Retainer Discount or Volume Discount
When a client’s retainer exceeds $7,150 per month, they gain access to our reduced retainer rates.

Alternatively, if a client commits to spending at least $15,000 a month on a T&M basis with Tripepi Smith, we will use our above Retainer Ad Hoc rates.

Travel Costs
Travel costs must be pre-authorized and then will be reimbursed by the client for any requested travel to complete a requested scope of work. Travel costs may include airfare, lodging, car rentals and gas.

Additionally, when client work requires that we be onsite, we will invoice for a resource’s travel time at 50% of the resource’s hourly rate.

Equipment Costs
Tripepi Smith offers some services that require equipment, such as drone operations and video production. As such, in those cases, the following rates apply:

Half Day (Under 4 Hours) Full Day (4+ Hours)
Video $400 $600
Drone $500 – Flat Fee
Service Fees
Tripepi Smith prefers that clients pay service providers directly to avoid unnecessary administrative costs. You should also know, however, that we have no economic interest in service providers, unless otherwise specified in this proposal.

If a client asks Tripepi Smith to pay for a service provider bill, we will apply a 10% agency fee to the reimbursement expense. Typical service fees include, but are not limited to: print, mailing, digital advertising, media placements, voiceovers, translations and closed captions. 18 Single Source Communications
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Exclusive Access
Tripepi Smith has access to entities that may be relevant to our engagement. These partnerships allow Tripepi Smith to offer clients extra media reach or additional services at partner pricing.

Local Information Network of Knowledge (LINK): www.LocalInfoNetwork.com – A community forum for local government professionals in California to discover and share resources, policies, sample work products, best practices and more.

PublicCEO: www.PublicCEO.com – Digital news about public affairs, reaching over 17,500 California government executives through a daily podcast, job board, video podcast and more.

Civic Business Journal: www.CivicBusinessJournal.com – Digital interest stories on the people, companies and solutions that make local government in California more effective.

FlashVote: www.FlashVote.com – Statistically valid surveying that helps leaders make decisions. • Disclaimer: Tripepi Smith President Ryder Todd Smith is an investor in FlashVote.

Tripepi Smith Talent Solutions: www.TSTalentSolutions.com – A multifaceted recruitment consultancy service, combining local government access with communications to advance talent quests and build culture warriors.

Meltwater: www.TripepiSmith.com/Media-Intelligence – An enterprise-class, comprehensive media monitoring solution that is best combined with Tripepi Smith’s analytics team. 19 AGREEMENT FOR PROFESSIONAL SERVICES
This Agreement is made and entered into as of February 3, 2025 by and between the City of Malibu (hereinafter referred to as the "City"), and Tripepi Smith and Associates, Inc. (hereinafter referred to as "Consultant").

The City and the Consultant agree as follows:

R E C I T A L S
A. The City does not have the personnel able and/or available to perform the services required under this Agreement.

B. The City desires to contract out for consulting services for certain projects relating to on-call communication services.

C. The Consultant warrants to the City that it has the qualifications, experience and facilities to perform properly and timely the services under this Agreement.

D. The City desires to contract with the Consultant to perform the services as described in Exhibit A of this Agreement.

NOW, THEREFORE, the City and the Consultant agree as follows:

1.0 SCOPE OF THE CONSULTANT’S SERVICES. The Consultant agrees to provide the services and perform the tasks set forth in the Scope of Work, attached to and made part of this Agreement, except that, to the extent that any provision in Exhibit A conflicts with this Agreement, the provisions of this Agreement govern. The Scope of Work may be amended from time to time by way of a written directive from the City.

2.0 TERM OF AGREEMENT. This Agreement will become effective on February 3, 2025, and will remain in effect for a period of six months from said date unless otherwise expressly extended and agreed to by both parties or terminated by either party as provided herein.

3.0 CITY AGENT. The City Manager, or his or her designee, for the purposes of this Agreement, is the agent for the City; whenever approval or authorization is required, Consultant understands that the City Manager, or his or her designee, has the authority to provide that approval or authorization.

4.0 COMPENSATION FOR SERVICES. The City shall pay the Consultant for its professional services rendered and costs incurred pursuant to this Agreement in accordance with the Scope of Work’s fee and cost schedule. The cost of services shall not exceed a total amount not to exceed $200,000 for the term of the agreement. No additional compensation shall be paid for any other expenses incurred, unless first approved by the City Manager, or his or her designee.

Docusign Envelope ID: 3E5ABE34-81E5-4406-981F-D020B4A95947 Attachment 2
20 Agreement for Professional Services
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4.1 The Consultant shall submit to the City, by no later than the 10th day of each month, its bill for services itemizing the fees and costs incurred during the previous month. The City shall pay the Consultant all uncontested amounts set forth in the Consultant's bill within 30 days after it is received.

5.0 CONFLICT OF INTEREST. The Consultant represents that it presently has no interest and shall not acquire any interest, direct or indirect, in any real property located in the City which may be affected by the services to be performed by the Consultant under this Agreement.

The Consultant further represents that in performance of this Agreement, no person having any such interest shall be employed by it.

5.1 The Consultant represents that no City employee or official has a material financial interest in the Consultant’s business. During the term of this Agreement and/or as a result of being awarded this contract, the Consultant shall not offer, encourage or accept any financial interest in the Consultant’s business by any City employee or official.

5.2 If a portion of the Consultant’s services called for under this Agreement shall ultimately be paid for by reimbursement from and through an agreement with a developer of any land within the City or with a City franchisee, the Consultant warrants that it has not performed any work for such developer/franchisee within the last 12 months, and shall not negotiate, offer or accept any contract or request to perform services for that identified developer/franchisee during the term of this Agreement.

6.0 GENERAL TERMS AND CONDITIONS.

6.1 Termination. Either the City Manager or the Consultant may terminate this Agreement, without cause, by giving the other party ten (10) days written notice of such termination and the effective date thereof.

6.1.1 In the event of such termination, all finished or unfinished documents, reports, photographs, films, charts, data, studies, surveys, drawings, models, maps, or other documentation prepared by or in the possession of the Consultant under this Agreement shall be returned to the City. If the City terminates this Agreement without cause, the Consultant shall prepare and shall be entitled to receive compensation pursuant to a close-out bill for services rendered and fees incurred pursuant to this Agreement through the notice of termination. If the Consultant terminates this Agreement without cause, the Consultant shall be paid only for those services completed in a manner satisfactory to the City.

6.1.2 If the Consultant or the City fail to fulfill in a timely and proper manner its obligations under this Agreement, or if the Consultant or the City violate any of the covenants, agreements, or stipulations of this Agreement, the Consultant or the City shall have the right to terminate this Agreement by giving written notice to the other party of such termination and specifying the effective date of such termination. The Consultant shall be entitled to receive compensation in accordance with the terms of this Agreement for any work satisfactorily completed hereunder. Notwithstanding the foregoing, the Consultants shall not be relieved of Docusign Envelope ID: 3E5ABE34-81E5-4406-981F-D020B4A95947 21 Agreement for Professional Services
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liability for damage sustained by virtue of any breach of this Agreement and any payments due under this Agreement may be withheld to off-set anticipated damages.

6.2 Non-Assignability. The Consultant shall not assign or transfer any interest in this Agreement without the express prior written consent of the City.

6.3 Non-Discrimination. The Consultant shall not discriminate as to race, creed, gender, color, national origin, or sexual orientation in the performance of its services and duties pursuant to this Agreement, and will comply with all applicable laws, ordinances and codes of the Federal, State, County and City governments.

6.4 Insurance. The Consultant shall submit to the City certificates indicating compliance with the following minimum insurance requirements no less than one (1) day prior to beginning of performance under this Agreement. Consultant further agrees to comply with all provisions in the attached Exhibit B which is incorporated herein.

6.5 Indemnification.

To the fullest extent permitted by law, Consultant shall indemnify and hold harmless City and any and all of its officials, employees, agents, and/or volunteers (“Indemnified Parties”) from and against any and all losses, liabilities, damages, costs, and expenses, including attorney’s fees and costs, caused in whole or in part by the negligent or wrongful act, error or omission of Consultant, its officers, agents, employees or subconsultants (or any agency or individual that Consultant shall bear the legal liability thereof) in the performance of services under this Agreement. Consultant’s duty to indemnify and hold harmless City shall not extend to the City’s sole or active negligence or willful misconduct.

6.5.1. Duty to defend:

In the event the Indemnified Parties, individually or collectively, are made a party to any action, lawsuit, or other adversarial proceeding arising from the performance of the services encompassed by this Agreement, and upon demand by City, Consultant shall defend the Indemnified Parties at Consultant’s cost or at City’s option, to reimburse City for its costs of defense, including reasonable attorney’s fees and costs incurred in the defense of such matters to the extent the matters arise from, relate to or are caused by Consultant’s negligent acts, errors or omissions. Payment by City is not a condition precedent to enforcement of this provision. In the event of any dispute between Consultant and City, as to whether liability arises from the sole or active negligence or willful misconduct of the City or its officers, employees, or agents, Consultant will be obligated to pay for City’s defense until such time as a final judgment has been entered adjudicating the Indemnified Parties as solely or actively negligent or to have acted with willful misconduct.

Consultant will not be entitled in the absence of such a determination to any reimbursement of defense costs including but not limited to attorney’s fees, expert fees, and costs of litigation.

6.5 Indemnification.

To the fullest extent permitted by law, Consultant shall indemnify, defend, and hold harmless City and any and all of its officials, employees, agents, and volunteers (“Indemnified Parties”) from and against any and all claims, losses, liabilities, damages, costs, and expenses, including Docusign Envelope ID: 3E5ABE34-81E5-4406-981F-D020B4A95947 22 Agreement for Professional Services
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attorney’s fees and costs, to the extent they arise out of, pertain to or relate to the negligence, recklessness, or willful misconduct of the Consultant.

6.6 Compliance with Applicable Law. The Consultant and the City shall comply with all applicable laws, ordinances, and codes of the federal, state, county, and city governments, including, without limitation, Malibu Municipal Code Chapter 5.36 Minimum Wage.

6.7 Independent Contractor. This Agreement is by and between the City and the Consultant and is not intended, and shall not be construed, to create the relationship of agency, servant, employee, partnership, joint venture, or association, as between the City and the Consultant.

6.7.1. The Consultant shall be an independent contractor and shall have no power to incur any debt or obligation for or on behalf of the City. Neither the City nor any of its officers or employees shall have any control over the conduct of the Consultant, or any of the Consultant’s employees, except as herein set forth, and the Consultant expressly warrants not to, at any time or in any manner, represent that it, or any of its agents, servants or employees are in any manner employees of the City, it being distinctly understood that the Consultant is and shall at all times remain to the City a wholly independent contractor and the Consultant's obligations to the City are solely such as are prescribed by this Agreement.

6.8 Copyright. No reports, maps or other documents produced in whole or in part under this Agreement shall be the subject of an application for copyright by or on behalf of the Consultant.

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6.9 Legal Construction.
(a) This Agreement is made and entered into in the State of California and shall in all respects be interpreted, enforced, and governed under the laws of the State of California.
(b) This Agreement shall be construed without regard to the identity of the persons who drafted its various provisions. Each and every provision of this Agreement shall be construed as though each of the parties participated equally in the drafting of same, and any rule of construction that a document is to be construed against the drafting party shall not be applicable to this Agreement.
(c) The article and section, captions and headings herein have been inserted for convenience only and shall not be considered or referred to in resolving questions of interpretation or construction.
(d) Whenever in this Agreement the context may so require, the masculine gender shall be deemed to refer to and include the feminine and neuter, and the singular shall refer to and include the plural.

6.10 Counterparts. This Agreement may be executed in counterparts and as so executed shall constitute an agreement which shall be binding upon all parties hereto.

6.11 Final Payment Acceptance Constitutes Release. The acceptance by the Consultant of the final payment made under this Agreement shall operate as and be a release of the City from all claims and liabilities for compensation to the Consultant for anything done, furnished or relating to the Consultant’s work or services. Acceptance of payment shall be any negotiation of the City’s check or the failure to make a written extra compensation claim within ten (10) calendar days of the receipt of that check. However, approval or payment by the City shall not constitute, nor be deemed, a release of the responsibility and liability of the Consultant, its employees, sub-consultants and agents for the accuracy and competency of the information provided and/or work performed; nor shall such approval or payment be deemed to be an assumption of such responsibility or liability by the City for any defect or error in the work prepared by the Consultant, its employees, sub-consultants and agents.

6.12 Corrections. In addition to the above indemnification obligations, the Consultant shall correct, at its expense, all errors in the work which may be disclosed during the City’s review of the Consultant’s report or plans. Should the Consultant fail to make such correction in a reasonably timely manner, such correction shall be made by the City, and the cost thereof shall be charged to the Consultant.

6.13 Files. All files of the Consultant pertaining to the City shall be and remain the property of the City. The Consultant will control the physical location of such files during the term of this Agreement and shall be entitled to retain copies of such files upon termination of this Agreement.

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6.14 Waiver; Remedies Cumulative. Failure by a party to insist upon the performance of any of the provisions of this Agreement by the other party, irrespective of the length of time for which such failure continues, shall not constitute a waiver of such party's right to demand compliance by such other party in the future. No waiver by a party of a default or breach of the other party shall be effective or binding upon such party unless made in writing by such party, and no such waiver shall be implied from any omissions by a party to take any action with respect to such default or breach. No express written waiver of a specified default or breach shall affect any other default or breach, or cover any other period of time, other than any default or breach and/or period of time specified. All of the remedies permitted or available to a party under this Agreement, or at law or in equity, shall be cumulative and alternative, and invocation of any such right or remedy shall not constitute a waiver or election of remedies with respect to any other permitted or available right of remedy.

6.15 Mitigation of Damages. In all such situations arising out of this Agreement, the parties shall attempt to avoid and minimize the damages resulting from the conduct of the other party.

6.16 Partial Invalidity. If any provision in this Agreement is held by a court of competent jurisdiction to be invalid, void or unenforceable, the remaining provisions will nevertheless continue in full force without being impaired or invalidated in any way.

6.17 Attorneys' Fees. The parties hereto acknowledge and agree that each will bear his/her or its own costs, expenses and attorneys' fees arising out of and/or connected with the negotiation, drafting and execution of the Agreement, and all matters arising out of or connected therewith except that, in the event any action is brought by any party hereto to enforce this Agreement, the prevailing party in such action shall be entitled to reasonable attorneys' fees and costs in addition to all other relief to which that party or those parties may be entitled.

6.18 Entire Agreement. This Agreement constitutes the whole agreement between the City and the Consultant, and neither party has made any representations to the other except as expressly contained herein. Neither party, in executing or performing this Agreement, is relying upon any statement or information not contained in this Agreement. Any changes or modifications to this Agreement must be made in writing appropriately executed by both the City and the Consultant.

6.19 Notices. Any notice required to be given hereunder shall be deemed to have been given by depositing said notice in the United States mail, postage prepaid, and addressed as follows:

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CITY: Joseph Toney CONSULTANT: Ryder Todd Smith
Acting City Manager Co-Founder & Principal
City of Malibu Tripepi Smith and Associates
23825 Stuart Ranch Road PO Box 52152
Malibu, CA 90265-4861 Irvine, CA 92619
TEL (310) 456-2489 x 226 TEL (626) 536-2173
FAX (310) 456-2760

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6.20 Warranty of Authorized Signatories and Acceptance of Facsimile or Electronic Signatures. Each of the signatories hereto warrants and represents that he or she is competent and authorized to enter into this Agreement on behalf of the party for whom he or she purports to sign. The Parties agree that this Contract, agreements ancillary to this Contract, and related documents to be entered into in connection with this Contract will be considered signed when the signature of a party is delivered physically or by facsimile transmission or scanned and delivered via electronic mail. Such facsimile or electronic mail copies will be treated in all respects as having the same effect as an original signature.

7.0 GENERAL TERMS AND CONDITIONS. (City and Consultant initials required at EITHER 7.1 or 7.2)

7.1 Disclosure Required. By their respective initials next to this paragraph, City and Consultant hereby acknowledge that Consultant is a “consultant” for the purposes of the California Political Reform Act because Consultant’s duties would require him or her to make one or more of the governmental decisions set forth in Fair Political Practices Commission Regulation 18700.3(a) or otherwise serves in a staff capacity for which disclosure would otherwise be required were Consultant employed by the City. Consultant hereby acknowledges his or her assumingoffice, annual, and leaving-office financial reporting obligations under the California Political Reform Act and the City’s Conflict of Interest Code and agrees to comply with those obligations at his or her expense. Prior to consultant commencing services hereunder, the City’s Manager shall prepare and deliver to consultant a memorandum detailing the extent of Consultant’s disclosure obligations in accordance with the City’s Conflict of Interest Code.

City Initials ______
Consultant Initials ______

7.2 Disclosure not Required. By their initials next to this paragraph, City and Consultant hereby acknowledge that Consultant is not a “consultant” for the purpose of the California Political Reform Act because Consultant’s duties and responsibilities are not within the scope of the definition of consultant in Fair Political Practice Commission Regulation 18700.3(a) and is otherwise not serving in staff capacity in accordance with the City’s Conflict of Interest Code.

City Initials ______
Consultant Initials ______

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This Agreement is executed on February 3, 2025, at Malibu, California, and effective as of February 3, 2025.

CONSULTANT:
_______________________________
By: Ryder Todd Smith, Co-Founder & Principal
CITY OF MALIBU:
___________________________________
JOSEPH TONEY, Acting City Manager
ATTEST:
___________________________________
KELSEY PETTIJOHN, City Clerk
(seal)
APPROVED AS TO FORM:
___________________________________
TREVOR RUSIN, Interim City Attorney
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EXHIBIT A

SCOPE OF WORK
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SERVICES
City of Malibu
December 4, 2024
By: Ryder Todd Smith
Co-founder & Principal
Tripepi Smith & Associates
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Table of Contents
COVER LETTER................................................................................3 PROJECT UNDERSTANDING..........................................................4 COST PROPOSAL ............................................................................7 Docusign Envelope ID: 3E5ABE34-81E5-4406-981F-D020B4A95947 31 Single Source Communications
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COVER LETTER
Thank you for the opportunity to expand Tripepi Smith’s partnership with the City of Malibu. This proposal offers all requested information, including Tripepi Smith’s understanding of your needs regarding on-call communications services.

Tripepi Smith is currently working with the City of Malibu on its Malibu Community Lands Project.

Through this engagement, we have gained valuable insights into the City’s external communication practices and the needs of the Malibu community. To that end, we are confident in our ability to effectively support your ongoing communication needs – we offer a wide range of expertise that we can leverage to support Malibu, including graphic design, website support, strategic communications, stock photography, videography, animation, public relations, social media management, editorial content and promotional materials.

Regards,
Ryder Todd Smith
Co-Founder & President, Tripepi Smith & Associates, Inc.

[email protected] • (626) 536-2173 • PO Box 52152, Irvine, CA 92619 [email protected] is our preferred point of contact throughout the evaluation process.

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PROJECT UNDERSTANDING
Prospect Needs
The City of Malibu is seeking a partner to assist staff in reaching and engaging its community through sustained communications. Simultaneously, the City would benefit from a flexible arrangement that allows you to “ramp up” or “ramp down” services according to budget and priorities.

Tripepi Smith’s Approach
Tripepi Smith has experience in all facets of the City’s request. We’re confident that we can adapt to Malibu’s evolving needs.

Project Management
Tripepi Smith begins all engagements with a kickoff meeting with the client to: introduce personnel to one another, define Key Performance Indicators (metrics, goals and timelines); review project management processes; and ensure each stakeholder has a full understanding of their responsibilities.

Tripepi Smith primarily uses the following tools to manage projects:
• Google Workspace for email, creating real-time collaborative documents and instant messaging • Zoom or Google Meet for conference calls
• Sprout Social for social media management: posting and monitoring comments/messages • Meltwater for media intelligence and media relations
• Kantata for project/task management, internal project status updates and time entry These tools enable project managers to quickly determine a project’s budget status, review the schedule of tasks, send rapid notifications to the whole team if issues arise and, generally, sustain momentum on our efforts.

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Potential Services
Tripepi Smith is ready to provide ad hoc services to the City of Malibu. Our hourly rates for a full range of communication support services are included in the Cost Proposal section. Examples of these ad hoc requests include but are not limited to: photography services; video production services; newsletter development and assembly; graphic design support; writing speeches; writing Letters to the Editor; presentation preparation; media training sessions; drafting or reviewing policies and procedures; organizing press conferences; writing articles for Malibu’s websites or other publications; marketing campaigns; and other strategies, tactics and resources necessary to support your communications.

Below are details pertaining to potential service area needs identified by the City of Malibu.

Graphic Design
In today’s age of information saturation, it’s more important than ever for local governments to cut through the noise by designing materials that are attractive, interesting and reflective of the message.

Our diverse design team, from seasoned creative directors to detail-oriented technicians, illustrators, color experts and data visualization specialists, ensures we can tackle projects of every scale.

Moreover, we’ve honed an expertise in inspiring action among residents through daily collaboration with a wide range of public agencies. This translates to impactful visuals that grab attention, effectively communicate your message in a clear and engaging way and also inform the public. As public agency engagement specialists, accessibility is a cornerstone of every project that we undertake.

Our graphic design work spans:
• Logos, sub-logos, branding, campaigns
• Brochures, guides, newsletters, reports
• Animated visuals for social media,
video and web
• PDF, accessibility, ADA compliance
• PPT, presentations, meeting materials
• Stationery, business cards, templates
• Social media, web banners, email
• Infographics, financials, instructions
• Posters, banners, signage
• Conference materials, booths, swag
Media Intelligence
Our media intelligence services blend our in-house expertise with the advanced software of Meltwater, an enterprise-class comprehensive media monitoring solution that streamlines media monitoring, reporting, analytics and more for a number of benefits:
• Powerful Monitoring: Tracks everything being said about your agency online. • Stay Ahead of Crises: Identify and address potential issues before they snowball, protecting your reputation and minimizing disruption.
• Tailored to You: Receive insights tailored to your goals.

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• Smarter Decisions: Make informed choices based on data, not guesswork.

We understand that no two communities are the same. That's why we take a collaborative approach to tailor a solution that perfectly meets your needs. We’ll work closely with you to identify relevant keywords for tracking media coverage specific to your agency. You'll then begin to receive regular reports on media mentions, sentiment analysis, location data and top sources.

Please note that each variable is highly customizable, which can impact the scope of work and therefore the cost of this service. Based on our current assessment of your needs, we recommend our base package consisting of up to five queries, a monthly dashboard and weekly media mention digest sent via email.

Press Release Creation
Our team is seasoned in crafting compelling press releases and news articles, typically up to 500 words, to amplify Malibu's story and establish thought leadership. We tailor our work to your desired tone and direction, ensuring consistent execution. Collaboration with your staff might be necessary to ensure subject matter expertise and obtain quote approvals. You can lean on us to manage the entire content creation cycle, from crafting key messages and conducting interviews to drafting content and distributing it to your platforms or the media.

On-Call Strategic Communications Advice & Crisis Communications There may be cases where Malibu may need advice on stakeholder outreach, communication efforts and public engagement initiatives. Additionally, there may be instances when a serious, emergency issue arises, warranting collaboration among the proposed project team throughout the crisis management period. This includes responding to emergencies through coordinated communications efforts with key external stakeholders. Tripepi Smith will remain available 24/7 to support you through such instances, typically kicking discussions off in a virtual meeting, collaborating in a living workspace (as noted above) and emailing, texting or calling with updates as progress happens.

Social Media Management
• Content Creation: Social media content creation involves: planning, fact-checking, sourcing graphics, grammar checking and scheduling the post. Our team has experience producing content across Meta (Facebook and Instagram), Twitter/X, LinkedIn, Nextdoor and others. • Monitoring: Tripepi Smith will monitor Malibu’s social media site inboxes seven days a week for customer service opportunities, mainly responding to questions. When we identify an opportunity to respond, we will aim to do so within 24 hours of the comment post time or message receipt time.

We will occasionally require fact-checking and guidance from the City for more nuanced responses.

Additional: Our work also includes optimizing social media accounts to enhance performance and/or take advantage of useful features. "Boosted Posts" and other targeted advertisements are also helpful in disseminating information to community members. Tripepi Smith is fully capable of running and tracking these paid campaigns (fees to be agreed upon and paid by the City).

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Webpage Management
Tripepi Smith can supplement ongoing website content maintenance through content creation, content organization, copywriting and maintenance services. Our team has built websites from scratch as well as managed website content for dozens of public agencies. Our breadth of experience spans content management systems, including CivicPlus, Revize, WordPress, Vision, Civica and OpenCities, plus analytics software, such as Piwik and Google Analytics. We combine data on how constituents use the City website, technical knowhow and writing skills to inform how website content may be better organized.

COST PROPOSAL
We recommend a Time & Materials (T&M) model that allows you the flexibility to “ramp up” or “ramp down” efforts according to budget and priorities. Tripepi Smith is prepared to provide these services and other requests at the following approximate costs. We only begin work with your written consent.

Service/Deliverable Scope Estimated Cost
Graphic Design Up to 10 hours of graphic design work $1,245/month Media Intelligence Base package (5 queries, monthly dashboard and weekly media mention digest)
$525/month
Press Release Creation Researching and drafting one press release $580/release On-Call Strategic
Communications Advice &
Crisis Communications
1-hour phone calls $785/call
Social Media Management
& Monitoring
Development of up to 2 social media posts per
week and monitoring services
$320/week
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As-Needed Services
Tripepi Smith will apply the following standard hourly rates and related fees for any authorized asneeded (Time & Materials) work. Such work must be clearly authorized in writing before proceeding.

As the City currently has an open contract with Tripepi Smith through February 12, 2025, Tripepi Smith will continue using our current rates:
2023-24 Hourly Rates Hourly - Standard
Principal $350
Director $240
Art/Creative Director $240
Senior Business Analyst $190
Business Analyst $130
Junior Business Analyst $105
Senior Videographer/Animator $190
Senior Photographer/Graphic Designer $175
Photographer/Videographer $120
Graphic Designer $120
Junior Graphic Designer $105
Web Developer $195
Drone Operator $195
Council Chamber A/V Operator $105
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Beginning February 13, 2025, the following standard hourly rates and related fees will apply for the specified scope of work and any additional work desired:
2024-25 Hourly Rates Standard Reduced Retainer
Principal $370 $295
Director $255 $215
Art/Creative Director $255 $215
Senior Business Analyst $195 $165
Business Analyst $140 $115
Junior Business Analyst $115 $95
Senior Videographer/Animator $195 $165
Senior Photographer $170 $145
Videographer/Photographer $130 $110
Junior Videographer/Photographer $110 $95
Senior Graphic Designer $185 $155
Graphic Designer $130 $110
Junior Graphic Designer $110 $95
Web Developer $195 $175
Junior Web Developer $110 $95
Drone Operator $195 $170
Council Chamber A/V Operator $110 $95
Invoicing & Payment Terms
At Tripepi Smith, we bill on either a Retainer, Fixed Fee or Time & Materials basis, with each billing type following its own payment schedule. Regardless, terms are Net 30 days. • Fixed Fee work is billed upon defined milestones listed above. • Time & Materials work is billed in 15-minute increments (i.e. 4.0, 1.25, 6.5 or 0.75 hours) at the end of the month in which work is done.
• Retainer work is billed on the 15th of each month.

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Other Cost Information
Tripepi Smith has related service fees that may come up during our engagement that we want to tell you about.

Annual Increase
Tripepi Smith will increase the hourly rates and retainer fees for all resources by 5% or the national CPI index–whichever is higher–each year on the anniversary of the contract, starting on the first anniversary of any contract when the contract duration is longer than one year. Otherwise, new rates will be negotiated with each new contract.

Retainer Discount
When a client’s retainer exceeds $7,150 per month, they gain access to our reduced retainer rates.

Additionally, when client work requires that we be onsite, we will invoice for a resource’s travel time at 50% of the resource’s hourly rate.

Equipment Costs
Tripepi Smith offers some services that require equipment, such as drone operations and video production. As such, in those cases, the following rates apply:

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Exclusive Access
Tripepi Smith has access to entities that may be relevant to our engagement. These partnerships allow Tripepi Smith to offer clients extra media reach or additional services at partner pricing.

PublicCEO: www.PublicCEO.com – Digital news about public affairs, reaching over 17,500 California government executives through a daily podcast, job board, video podcast and more.

Civic Business Journal: www.CivicBusinessJournal.com – Digital interest stories on the people, companies and solutions that make local government in California more effective.

FlashVote: www.FlashVote.com – Statistically valid surveying that helps leaders make decisions. • Disclaimer: Tripepi Smith President Ryder Todd Smith is an investor in FlashVote.

Meltwater: www.TripepiSmith.com/Media-Intelligence – An enterprise-class, comprehensive media monitoring solution that is best combined with Tripepi Smith’s analytics team.

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Malibu City CouncilAugust 11, 2025

Malibu City Council
August 11, 2025