Copyright Lexipol, LLC 2022/04/14, All Rights Reserved.
Published with permission by Mammoth Lakes Police
Department
***DRAFT*** Attachments - 7
Attachments
Copyright Lexipol, LLC 2022/04/14, All Rights Reserved.
Published with permission by Mammoth Lakes Police
Department
***DRAFT*** AB481 Military Equipment Inventory.pdf - 8
Mammoth Lakes PD Policy Manual
AB481 Military Equipment Inventory.pdf
Attachment
9 DESCRIPTION
(Military Item Per AB 481)
QUANTITY
(Sought or
Possessed)
CAPABILITIES EXPECTED
LIFESPAN
PRODUCT
DESCRIPTION
(MANUFACTURER)
PURPOSE
(AUTHORIZED USE)
FISCAL
IMPACT
(INITIAL & YEARLY)
LEGALRULES TRAINING
(REQUIREMENTS)
COMPLIANCE
(OVERSIGHT)
COMPLAINT
PROCEDURE
Pepperball Launcher Existing: 3 Less Lethal Force
Option
5-8 Years Pepperball Inc. Less Lethal force
Compliance
Wildlife Diversion
Initial: $3000
Yearly: $200
(Maintenance)
835a PC &
Federal and State
Case Law
California Peace
Officers Standards&
Training
Certified Less Lethal
Instructorled Training
Use of Force Review,
Internal Affairs
Investigation -
Policy 1010
MLPD Policy 1010
PepperballMunitions Existing: 300 Less Lethal Force
Option
3 Years Pepperball Inc. Less Lethal force
Compliance
Wildlife Diversion
Initial: $4200
(Re-Stock)
Yearly: N/A
835a PC &
Federal and State
Case Law
California Peace
Officers Standards&
Training
Certified Less Lethal
Instructorled Training
Use of Force Review,
Internal Affairs
Investigation -
Policy 1010
MLPD Policy 1010
Bean-Bag Shotguns Existing: 4 Less Lethal Force
Option
30,000
Rounds
Remington Less Lethal force
Compliance
Wildlife Diversion
Initial: N/A
Yearly: $250
Maintenance
835a PC &
Federal and State
Case Law
California Peace
Officers Standards&
Training
Certified Less Lethal
Instructorled Training
Use of Force Review,
Internal Affairs
Investigation -
Policy 1010
MLPD Policy 1010
Shotgun Bean-Bag
Round
Existing: 130 Less Lethal Force
Option
5 Years Defense
Technology
Less Lethal Force
Compliance
Initial: $3500
(Re-Stock)
835a PC &
Federal and State
California Peace
Officers Standards &
Use of Force Review,
Internal Affairs
MLPD Policy 1010
Corporation
Wildlife Diversion Yearly: N/A
Case Law Training
Certified Less Lethal
Investigation -
Policy 1010
Instructor led Training
Rubber Slugs
Round
Existing: 350 Less Lethal Force
Option
5 Years Lightfield Less Lethal Force
Compliance
Initial: $3600
(Re-Stock)
835a PC &
Federal and State
California Peace
Officers Standards&
Use of Force Review,
Internal Affairs
MLPD Policy 1010
Wildlife Diversion Yearly: N/A
Case Law Training
Certified Less Lethal
Investigation -
Policy 1010
Instructor led Training
DJI Matrice 30T
(Drone)
Existing: 0
Sought: 1
Drone – Remote
Piloted
2-5 Years DJI Technologies Enhance MLPD’s
Mission of
Protection of Lives
and Property
Initial: $15000 Federal Aviation
Administration
Regulations
Initial Pilot Training and
Routine In-House
Training
Team Supervisor
Oversight / Monthly
Reporting to Federal
Aviation Administration
MLPD Policy 1010
1 TOWN COUNCIL STAFF REPORT
Title: Public hearing for the Community Development Block Grant 2022 Notice of Funding Availability (NOFA).
Meeting Date: June 1, 2022
Prepared by: Nolan Bobroff, Senior Planner / Housing Coordinator RECOMMENDATION:
Consider the development of an application for grant funds through the Community Development Block Grant (CDBG) program in response to the 2022 NOFA. Provide any desired direction to staff.
BACKGROUND:
The Community Development Block Grant (CDBG) is one of the longest-running programs of the U.S. Department of Housing and Urban Development (HUD) and funds local community development activities such as affordable housing, anti-poverty programs, and infrastructure development. The California State CDBG Program published a “Notice of Funding Availability” (NOFA) on April 19, 2022, announcing the availability of approximately $30,000,000 in funding.
Eligible cities and counties, including the Town of Mammoth Lakes, may submit applications for CDBG funds under the NOFA. The Town anticipates submitting an application and the due date for Community Development program applications is June 20, 2022 and the due date for Economic Development program applications is July 18, 2022.
Awards will be announced no later than September 2022. This public hearing is an opportunity for the public to provide comments on eligible activities and projects to be included in the application.
ANALYSIS:
The maximum total grant award limit is $1.5 million and a total of three activities may be applied for during the 2022 NOFA cycle. Eligible activities in the NOFA include homeownership assistance and housing rehabilitation programs, public service programs (including rental subsistence payments), planning studies and technical assistance, business assistance, microenterprise assistance, and infrastructure in support of businesses.1
Eligible projects must meet one or more of the three national objectives listed in CDBG federal statutes as follows: benefit low- to moderate-income households or persons, eliminate slums or blight, or meet urgent community development needs. The objective tied to low- and moderate- income households is designed to document that households
1 Capital improvement projects are not an eligible activity under the 2022 NOFA due to the State still funding down the waitlist of capital improvement projects submitted under the 2019-2020 NOFA.
2 benefitting from CDBG eligible activities are at or below HCD’s annual published limits of 80 percent or less of the county median income, adjusted for family size. For example, the annual income limits for 2022 for Mono County are $51,400 for a two-person household or $64,250 for a four-person household. There are specific requirements for projects proposed to eliminate slums and blight and projects designed to meet urgent community development needs.
Example of specific activities and associated funding limits eligible under this grant include:
Housing Community Development Activities
o Homeowner Assistance Program - Up to $500,000: Provide direct assistance to low- or moderate-income homebuyers for the acquisition of an existing housing unit
o Housing Rehabilitation Program (1 - 4 Units) - Up to $500,000: Provide funding for the rehabilitation of owner-investor and owner-occupied units Non-Housing Community Development Activities
o Public Service Activities - Up to $500,000: Funding for operating costs (e.g., rental subsistence payments, childcare, job training, recreation programs, fair housing counseling)
o Planning and Technical Assistance - Up to $250,000: Comprehensive planning and analysis for future housing development on vacant or partially developed property
The purpose of this public hearing is to give the public an opportunity to make comments regarding what types of eligible activities the Town of Mammoth Lakes should apply for under the CDBG program.
The 2022 NOFA and other CDBG related items are available on the HCD website at https://www.hcd.ca.gov/sites/default/files/2022-04/LS.TC_.3.29.NOFA-CDBG-2022-NOFA-Final-jlw.pdf.
FINANCIAL CONSIDERATIONS:
If awarded, the grant includes an allocation of up to 7% of the total award for general administration of the grant. This 7% allocation can be used for staff time and other general administration costs associated with the implementation of the grant.
Mammoth Lakes Town Council
Agenda Action Sheet
Title: Approval of Services Agreement with Mammoth Lakes Trails and Public Access (MLTPA) for FY22-23.
Council Meeting Date: 6/1/2022
Prepared by: Daniel C. Holler
Recommended Motion: Approve service agreement between MLTPA and the Town of Mammoth Lakes to provide support for the Mammoth Lakes Trails System work program and related services.
Summary:
The Town entered into a services agreement with MLTPA in July 2019 for trail system support and related services which allowed for two one-year extensions. This is the second extension. The agreement is before Council due to recommended changes outside of non-substantive language clean up and clarifications. The amount of the agreement is recommended at $160,000, which is a $10,000 increase. The added cost is for summer/fall support of the Trails/Community Host program. The pilot host program and following ramp up were very successful and have grown each season. The funding for the host program is provided for under the Office of Outdoor Recreation. The majority of services provided by MLTPA are reflected in the Trails Program budget supported by Measure R revenues. The services are similar to previous years and provide technical and professional support for the Trails program. The agreement provides an outline of the work program as anticipated. The program does change during the year based on actual work undertaken by the Town and assistance required. The specific work program and assignments have been overseen by the Trails Manager. This year the oversight will be shared with the new Outdoor Recreation Manager position. This coming year the overall work program and the services provided by MLTPA will be under review as the Town’s Office of Outdoor Recreation will be fully staffed. The services provided continue to support the Town’s overall trail system work program and the implementation of the Trail System Master Plan.
1 TOWN OF MAMMOTH LAKES AMENDED AND RESTATED
SERVICES AGREEMENT FOR TRAILS COORDINATION SERVICES
BETWEEN THE TOWN OF MAMMOTH LAKES AND THE MAMMOTH
LAKES TRAILS AND PUBLIC ACCESS FOUNDATION FOR
MAMMOTH LAKES TRAIL SYSTEM AND RELATED SERVICES
1. PARTIES AND DATE.
This Amended and Restated Services Agreement (“Agreement”) is made and entered into this 1st day of July, 2022, by and between the Town of Mammoth Lakes, a municipal corporation, organized under the laws of the State of California, with its principal place of business at 437 Old Mammoth Rd., Suite 260, Mammoth Lakes, California, 93546 ("Town") and the MLTPA Foundation, a California nonprofit public benefit corporation, with its principal place of business at P.O. Box 100 PMB #432 Mammoth Lakes CA, 93546 ("Contractor" or "MLTPA"). Town and Contractor are sometimes individually referred to herein as "Party" and collectively as "Parties.'' The Parties entered into that certain Services Agreement for Mammoth Lakes Trail System and Related Services effective as of July 1, 2019 (“2019 Agreement”). This Agreement amends, restates and replaces in its entirety the 2019 Agreement, and extends the term of the 2019 Agreement for one year pursuant to Section 3.1.3 of the 2019 Agreement.
2. RECITALS.
2.1 Contractor.
Contractor desires to perform and assume responsibility for certain services pertaining to the Mammoth Lakes Trail System and related recreational amenities, required by the Town on the terms and conditions set forth in this Agreement.
2.2 Sources of Funding.
Contractor acknowledges that all of the funds to be provided to Contractor by Town pursuant to this Agreement are public funds, and that some or all of such funds are restricted in the uses to which they may be put.
2.3 Mammoth Lakes Recreation and the Mammoth Lakes Trail System.
Town acknowledges that it has a contractual relationship with Mammoth Lakes Recreation (“MLR”) which calls for MLR to provide and deliver a variety of services related to the Town, including a work program for the Mammoth Lakes Trail System which is reviewed and updated each year as part of the fiscal year budget process which is recommended by the Mammoth Trails Committee (“MTC”). The Work Program for the Mammoth Lakes Trail System is managed by the Town with oversight provided by the MTC and MLR. The Mammoth Lakes Trail System work program for FY22-23 includes work that is completed through contracted services.
Requested Services from the Contractor will be in accordance with the work program as outlined in Exhibit A, or as may be amended by the Town Council.
2 3. TERMS.
3.1 Scope of Services and Term.
3.1.1 General Scope of Services. Contractor promises and agrees to furnish to the Town all labor, materials, tools, equipment, services, and incidental and customary work necessary to fully and adequately supply the services described in Exhibit “A” attached hereto and incorporated herein by reference (“Services”), when and as specific Services are requested by Town. Contractor acknowledges that Exhibit A lists possible Services but that nothing herein guarantees Contractor any minimum amount of work or compensation. All Services shall be subject to, and performed in accordance with, this Agreement, the exhibits attached hereto and incorporated herein by reference, and all applicable local, state and federal laws, rules and regulations and the exhibits attached hereto and incorporated herein by reference.
3.1.2 Term. The term of this Agreement shall commence on July 1, 2022 and expire on June 30, 2023. Notwithstanding the foregoing, this Agreement may be terminated as provided herein.
3.2 Responsibilities of Contractor.
3.2.1 Independent Contractor; Control and Payment of Subordinates. The Services shall be performed by Contractor or under its supervision. Contractor will determine the means, methods and details of performing the Services subject to the requirements of this Agreement. Town retains Contractor on an independent contractor basis and not as an employee.
Contractor retains the right to perform similar or different services for others during the term of this Agreement. Any personnel performing Services under this Agreement on behalf of Contractor shall not be deemed employees of Town by reason of performing such Services, and shall at all times be under Contractor's exclusive direction and control. Nothing herein shall be deemed to prohibit employees of Town from separately also being employees of Contractor, subject to Section 3.5.20 below. Neither Town, nor any of its officials, officers, directors, employees or agents shall have control over the conduct of Contractor or any of Contractor's officers, employees, or agents, except as set forth in this Agreement. Contractor shall pay all wages, salaries, and other amounts due such personnel in connection with their performance of Services under this Agreement and as required by law. Contractor shall be responsible for all reports and obligations respecting such additional personnel, including, but not limited to: social security taxes, income tax withholding, unemployment insurance, disability insurance, and workers’ compensation insurance.
3.2.2 Town's Representative. The Town hereby designates the Town Manager or designee, to act as its representative in all matters pertaining to the administration and performance of this Agreement (“Town's Representative”). Town's Representative shall have the power to act on behalf of the Town but not the authority to change the total compensation due to Contractor under this Agreement. Contractor shall not accept direction or orders regarding this Agreement from any person representing the Town other than the Town Manager or Town Council, or the
3 Town Manager’s designee.
3.2.3 Contractor's Representative. Contractor hereby designates the Mammoth Lakes Trails and Public Access Foundation’s Vice President Silver Chesak or his/her designee, as such position may be filled during the term of this Agreement, to act as its representative for the performance of this Agreement (“Contractor's Representative”). Notwithstanding the foregoing, under no circumstances shall any member of Contractor’s board who is also a member of the Town Council serve as Contractor’s Representative, nor shall any such person communicate with the Town or any Town employee regarding amendments or extensions to this Agreement or regarding additions to the scope of work or compensation due to Contractor under this Agreement.
Notwithstanding the foregoing, a member of the Contractor’s board who is a member of the Town Council may communicate with Town staff regarding scheduling and logistics of work to be performed by Contractor hereunder but shall not provide direction to Town staff regarding any work program provided under this Agreement. Contractor's Representative shall have full authority to represent and act on behalf of the Contractor only for all purposes under this Agreement.
3.2.4 Coordination of Services. Contractor agrees to work closely with the Town, and as directed by the Town with Mammoth Lakes Recreation (MLR) staff and MLR’s Mammoth Trails Committee (MTC) in the performance of Services as provided for in Exhibit A of this Agreement.
3.2.5 Standard of Care; Performance of Employees. Contractor shall perform all Services under this Agreement in a skillful and competent manner. Contractor warrants that all employees and subcontractors shall have sufficient skill and experience to perform the Services assigned to them. Contractor represents that it, its employees and subcontractors have all licenses, permits, qualifications and approvals of whatever nature that are legally required to perform the Services, and that such licenses and approvals shall be maintained throughout the term of this Agreement. As provided for in the indemnification provisions of this Agreement, Contractor shall perform, at its own cost and expense and without reimbursement from the Town, any services necessary to correct errors or omissions which are caused by the Contractor's failure to comply with the standard of care provided for herein. Contractor shall designate key employee(s) or subcontractor assigned to specific tasks.
3.2.6 Laws and Regulations. Contractor shall keep itself fully informed of and in compliance with all local, state and federal laws, rules and regulations in any manner affecting the performance of the Services, and shall give all notices required by law. Contractor shall be liable for all violations of such laws and regulations in connection with Services. If Contractor performs any work knowing it to be contrary to such laws, rules and regulations, Contractor shall be solely responsible for all costs arising therefrom. Contractor shall defend, indemnify and hold Town, its officials, directors, officers, employees, agents, and volunteers free and harmless, pursuant to the indemnification provisions of this Agreement, from any claim or liability arising out of any failure or alleged failure to comply with such laws, rules or regulations.
3.2.7 Insurance:
4 3.2.7.1 Time for Compliance. Contractor shall not commence work under this Agreement until it has provided evidence satisfactory to the Town that it has secured all insurance required under this section. In addition, Contractor shall not allow any subcontractor to commence work on any subcontract until it has provided evidence satisfactory to the Town that the subcontractor has secured all insurance required under this section. Contractor shall provide immediate written notice if: (i) any of the required insurance policies is terminated; (ii) the limits of any of the required policies are reduced; or (iii) the deductible or self-insured retention is increased.
3.2.7.2 Types of Insurance Required. As a condition precedent to the effectiveness of this Agreement for work to be performed hereunder, and without limiting the indemnity provisions of the Agreement, the Contractor, in partial performance of its obligations under such Agreement, shall procure and maintain in full force and effect during the term of the Agreement the following policies of insurance. If the existing policies do not meet the insurance requirements set forth herein, Contractor agrees to amend, supplement or endorse the policies to do so.
(A) Commercial General Liability: Commercial General Liability Insurance which affords coverage at least as broad as Insurance Services Office “occurrence” form CG 0001, or the exact equivalent, and shall be no less than $1,000,000 per occurrence and no less than $2,000,000 in the general aggregate. Defense costs shall be paid in addition to the limits.
The policy shall contain no endorsements or provisions limiting coverage for (1) contractual liability; (2) cross liability exclusion for claims or suits by one insured against another; or (3) contain any other exclusion contrary to the Agreement.
(B) Automobile Liability Insurance: Automobile Liability Insurance with coverage at least as broad as Insurance Services Office Form CA 0001 covering “Any Auto” (Symbol 1), or the exact equivalent, covering bodily injury and property damage for all activities shall be in an amount of not less than $1,000,000 combined limit for each occurrence. This provision shall apply to vehicles owned and operated by Contractor. Contractor’s employees shall maintain at a minimum, the State required insurance on any personal vehicles used in the course of work under this Agreement.
(C) Workers’ Compensation: Workers' Compensation Insurance, as required by the State of California and Employer's Liability Insurance with a limit of not less than $1,000,000 per accident for bodily injury and disease.
(D) Professional Liability: Professional Liability insurance with minimum limits of $1,000,000. Covered professional services shall specifically include all work to be performed under the agreement. If coverage is written on a claims-made basis, the retroactive date shall precede the effective date of the initial Agreement and continuous coverage will be maintained or an extended reporting period will be exercised for a period of at least three (3) years from termination or expiration of this Agreement. This section shall apply only to those activities engaged in that require such insurance. The Town and Contractor will review such needs on a case by case basis.
3.2.7.3 Endorsements. Required insurance policies shall not be in
5 compliance if they include any limiting provision or endorsement that has not been submitted to the Town for approval.
(A) The policy or policies of insurance required by Section 3.2.8.2(A), Commercial General Liability shall be endorsed to provide the following:
(1) Additional Insured: Contractor agrees to endorse the third party general liability coverage required herein to include as additional insured the Town, its officials, employees and agents, using standard ISO endorsement No. CG 2010. Contractor also agrees to require all contractors, subcontractors, and anyone else involved in any way with the Services contemplated by this Agreement to do likewise. (B) The policy or policies of insurance required by Section 3.2.8.2(C), Workers' Compensation, shall be endorsed to provide the following:
(1) Waiver of Subrogation: Contractor shall provide a Waiver of Subrogation endorsement in favor of the Town, its officers, agents, employees and volunteers.
3.2.7.4 Primary and Non-Contributing Insurance. All insurance coverages shall be primary and any other insurance, deductible, or self-insurance maintained by the indemnified parties shall not contribute with this primary insurance. Policies shall contain or be endorsed to contain such provisions.
3.2.7.5 Waiver of Subrogation. Required insurance coverages shall not prohibit Contractor from waiving the right of subrogation prior to a loss. Contractor shall waive all subrogation rights against the indemnified parties. Policies shall contain or be endorsed to contain such provisions.
3.2.7.6 Deductible. Any deductible or self-insured retention must be approved in writing by the Town and shall protect the parties indemnified by Section 3.5.8.1 in the same manner and to the same extent as they would have been protected had the policy or policies not contained a deductible or self-insured retention.
3.2.7.7 Evidence of Insurance. The Contractor, concurrently with the execution of the Agreement, and as a condition precedent to the effectiveness thereof, shall deliver either certified copies of the required policies, or original certificates and endorsements on forms approved by the Town. The certificates and endorsements for each insurance policy shall be signed by a person authorized by that insurer to bind coverage on its behalf. At least fifteen (15) days prior to the expiration of any such policy, evidence of insurance showing that such insurance coverage has been renewed or extended shall be filed with the Town. If such coverage is cancelled or reduced, Contractor shall, within ten (10) days after receipt of written notice of such cancellation or reduction of coverage, file with the Town evidence of insurance showing that the required insurance has been reinstated or has been provided through another insurance company or companies.
6 3.2.7.8 Failure to Maintain Coverage. Contractor agrees to suspend and cease all operations hereunder during such period of time as the required insurance coverage is not in effect and evidence of insurance has not been furnished to the Town. The Town shall have the right to withhold any payment due Contractor until Contractor has fully complied with the insurance provisions of this Agreement. In the event that the Contractor's operations are suspended for failure to maintain required insurance coverage, the Contractor shall not be entitled to an extension of time for completion of the Services because of production lost during suspension.
3.2.7.9 Acceptability of Insurers. Each such policy shall be from a company or companies with a current A.M. Best's rating of no less than A:VII and authorized to do business in the State of California, or otherwise allowed to place insurance through surplus line brokers under applicable provisions of the California Insurance Code or any federal law.
3.2.7.10 Insurance for Subcontractors. All subcontractors shall be included as additional insureds under the Contractor's policies, or the Contractor shall be responsible for causing subcontractors to purchase the appropriate insurance in compliance with the terms of these Insurance Requirements, including adding the Town as an Additional Insured to the subcontractor's policies. Contractor shall provide to Town satisfactory evidence as required under Section 3.2.7.1 of this Agreement.
3.2.8 Safety. Contractor shall execute and maintain its work so as to avoid injury or damage to any person or property. In carrying out its Services, the Contractor shall at all times be in compliance with all applicable local, state and federal laws, rules and regulations, and shall exercise all necessary precautions for the safety of employees appropriate to the nature of the work and the conditions under which the work is to be performed.
3.3 Compensation and Accounting.
3.3.1 Compensation. The Town will provide Contractor, under the terms and conditions set forth herein, with the payments and process as provided in Exhibit B.
Notwithstanding any provision hereof to the contrary, the total compensation provided to Contractor hereunder with regard to the Mammoth Lakes Trail System and related services shall not exceed One Hundred and Sixty Thousand Dollars ($160,000) without an amendment to this Agreement approved by Town Council, excluding any compensation agreed to and paid to Contractor for Extra Work pursuant to Section 3.3.3 below.
3.3.2 Reimbursement for Expenses. The compensation provided for in this Agreement, including any additional compensation paid for Extra Work pursuant to Section 3.3.3 below, constitutes the total compensation to be provided to Contractor. Contractor shall only be granted additional reimbursement for any expenses as specifically allowed by additional grant funded programs as provided for in the scope of services.
3.3.3 Extra Work. At any time during the term of this Agreement, Town may request that Contractor perform Extra Work as agreed upon between the parties in exchange for additional compensation to be agreed upon between the parties. Such compensation shall be in addition to, and shall not be subject to, the annual not-to-exceed amount specified in Section 3.3.1
7 above and in Exhibit A hereto. As used herein, "Extra Work" means any work which is determined by Town to be necessary for the proper completion of an agreed upon task, service or project, but which the Parties did not reasonably anticipate would be necessary at the execution of this Agreement. Contractor shall not perform, nor be compensated for, Extra Work without written authorization from the Town.
3.3.4 Maintenance and Inspection. Contractor shall maintain complete and accurate records with respect to all costs and expenses incurred under this Agreement. All such records shall be clearly identifiable. Contractor shall allow a representative of Town during normal business hours to examine, audit, and make transcripts or copies of such records and any other documents created pursuant to this Agreement. Contractor shall allow inspection of all work, data, documents, proceedings, and activities related to the Agreement for a period of three (3) years from the date of final payment under this Agreement.
3.4 Contracting.
3.4.1. Public Contracting Requirements. Contractor shall comply with all bidding and contracting requirements applicable to public entities in general and/or to the Town in particular in the course of awarding subcontracts or procuring goods and services pursuant to this Agreement, to the same extent as the Town would be required to comply if the Town itself were undertaking such activities. Such requirements include, without limitation: (i) the requirements of Public Contract Code Section 20160 et seq regarding competitive bidding for “public projects” in excess of $5,000; (ii) the requirements of The California Labor Code regarding payment of prevailing wages for “public works” projects in excess of $1,000 (including without limitation Section 1720 et seq); (iii) the provisions of Government Code Section 4525 et seq regarding procurement of engineering, environmental, and certain other types of professional services; and (iv) the provisions of the Mammoth Lakes Municipal Code regarding procurement and expenditures of funds, as they may be amended. Contractor shall maintain records evidencing its compliance with all applicable requirements for a period of five years after each expenditure of funds received from the Town, and shall provide Town with copies of such records upon request.
3.5 General Provisions.
3.5.1 Termination of Agreement.
3.5.1.1 Grounds for Termination. Town may, by written notice to Contractor, terminate the whole or any part of this Agreement at any time and without cause by giving written notice to Contractor of such termination, and specifying the effective date thereof, at least ninety (90) days before the effective date of such termination. Upon termination, Contractor shall be compensated only for those services which have been adequately rendered to Town, and Contractor shall be entitled to no further compensation. Contractor may not terminate this Agreement except in the case of a breach of this Agreement by Town which remains uncured for 30 days following written notice from Contractor to Town specifying the nature of the alleged breach. Contracts entered into by Contractor which are supported by Measure R funds and for which the project or service was approved by the Town Council and for which funds were allocated will be recognized by the Town and honored to the extent possible through the end of this
8 Agreement if the Town terminates this Agreement without cause.
3.5.1.2 Effect of Termination. If this Agreement is terminated as provided herein, Town may require Contractor to provide all finished or unfinished Documents and Data and other information of any kind prepared by Contractor prior to termination in connection with the performance of Services under this Agreement. Contractor shall be required to provide such document and other information within fifteen (15) days of the request.
3.5.1.3 Replacement Services. In the event this Agreement is terminated in whole or in part as provided herein, Town may procure, upon such terms and in such manner as it may determine appropriate, services similar to those terminated.
3.5.2 Delivery of Notices. All notices permitted or required under this Agreement shall be given to the respective parties at the following address, or at such other address as the respective parties may provide in writing for this purpose:
Contractor: Mammoth Lakes Trails and Public Access Foundations P.O. Box 100 PMB #432
Mammoth Lakes, CA 93546
ATTN: Board Vice President
Town: Town of Mammoth Lakes
P.O. Box 1609
437 Old Mammoth Rd., Suite 230
Mammoth Lakes, CA 93546
ATTN: Town Manager
Party of Interest: Mammoth Lakes Recreation
PO Box 8562
Mammoth Lakes, CA 93546
ATTN: Executive Director
Such notice shall be deemed made when personally delivered or when mailed, forty-eight (48) hours after deposit in the U.S. Mail, first class postage prepaid and addressed to the party at its applicable address. Actual notice shall be deemed adequate notice on the date actual notice occurred, regardless of the method of service.
3.5.3 Ownership of Materials and Confidentiality.
3.5.3.1 Documents & Data; Licensing of Intellectual Property. This Agreement creates a non-exclusive and perpetual license for Town to copy, use, modify, reuse, or sublicense any and all plans, specifications, studies, drawings, estimates, and other documents or works of authorship fixed in any tangible medium of expression, including but not limited to, physical drawings or data magnetically or otherwise recorded on computer diskettes, which are prepared or caused to be prepared by Contractor under this Agreement (“Documents & Data”), including any copyrights, designs, and other intellectual property of Contractor embodied therein.
9 Contractor shall require all subcontractors to agree in writing that Town is granted a non-exclusive and perpetual license for any Documents & Data the subcontractor prepares under this Agreement.
Contractor represents and warrants that Contractor has the legal right to license any and all Documents & Data. Contractor makes no such representation and warranty in regard to Documents & Data which were prepared by other professionals other than Contractor or provided to Contractor by the Town, provided that Contractor shall identify and describe such Documents & Data in writing to Town prior to retaining any subcontractor which will produce Documents & Data or purchasing Documents & Data from a third party. Following receipt of such notice, Town may direct Contractor not to retain the subcontractor or purchase such Documents & Data. Town shall not be limited in any way in its use of the Documents & Data at any time, provided that any such use not within the purposes intended by this Agreement shall be at Town's sole risk.
3.5.3.2 Confidentiality. All ideas, memoranda, specifications, plans, procedures, drawings, descriptions, computer program data, input record data, written information, and other Documents & Data either created by or provided to Contractor in connection with the performance of this Agreement shall be held confidential by Contractor. Such materials shall not, without the prior written consent of Town, be used by Contractor for any purposes other than the performance of the Services. Nor shall such materials be disclosed to any person or entity not connected with the performance of the Services. Notwithstanding the foregoing, nothing in this Agreement shall be construed to grant to Town an exclusive license in any copyright or other intellectual property of Contractor or to prohibit Contractor from using, reusing or disclosing such intellectual property (including any intellectual property embodied in any Documents & Data or used in performing Contractor’s obligations under this Agreement) for purposes outside of this Agreement. Further, nothing furnished to Contractor which is otherwise known to Contractor or is generally known, or has become known, to the related industry shall be deemed confidential or subject to this Section 3.5.3.2.
3.5.3.3 Reserved.
3.5.4 Reserved.
3.5.5 No Monetary Damages. Contractor acknowledges that Town would not have entered into this Agreement if it were to be subject to liability for monetary damages.
Accordingly, Contractor hereby waives any right to seek or obtain monetary damages from the Town in connection with any actual or alleged breach of this Agreement by Town. Contractor’s remedy for a breach by Town shall be limited to seeking specific performance or other injunctive relief. Notwithstanding the foregoing, an action by Contractor to obtain compensation due to Contractor under this Agreement shall not be construed as an action for money damages.
3.5.6 Cooperation; Further Acts. The Parties shall fully cooperate with one another and shall take any additional acts or sign any additional documents as may be necessary, appropriate or convenient to attain the purposes of this Agreement.
3.5.7 Attorney's Fees. If either party commences an action against the other party, either legal, administrative or otherwise, arising out of or in connection with this Agreement, the prevailing party in such litigation shall be entitled to have and recover from the losing party reasonable attorney's fees and all other costs of such action.
10 3.5.8 Indemnification. Notwithstanding any other provision of this Agreement, including Section 3.5.15 below, Contractor’s obligations under this Section 3.5.8 shall extend to Contractor only and shall not extend to Contractor’s officials, officers, directors, employees, volunteers or agents except to the extent (if any) otherwise required by applicable law.
3.5.8.1 Scope of Indemnity. To the fullest extent permitted by law, Contractor shall defend, indemnify and hold the Town, its directors, officials, officers, employees, volunteers and agents (each a “Town Indemnified Party” and together the “Town Indemnified Parties”) free and harmless from any and all claims, demands, causes of action, costs, expenses, liability, loss, damage or injury of any kind, in law or equity, including any such claims related to injury to property or persons, including wrongful death, against any Town Indemnified Party in any manner arising out of, pertaining to, or incident to any alleged negligent acts, errors or omissions, or willful misconduct of Contractor, its officials, officers, employees, subcontractors, Contractors or agents in connection with the performance of the Contractor's Services or this Agreement (each a “Claim” and together the “Claims”). Contractor’s obligations under this Section 3.5.8.1 include, without limitation, the payment of all consequential damages, expert witness fees and attorney’s fees and other related costs and expenses awarded against, or incurred by, a Town Indemnified Party as a result of a Claim.
3.5.8.2 Additional Indemnity Obligations. Contractor shall defend, with counsel of Town’s choosing and at Contractor's own cost, expense and risk, any and all Claims that may be brought or instituted against a Town Indemnified Party. Contractor shall pay and satisfy any judgment, award or decree that may be rendered against a Town Indemnified Party as part of any Claim. Contractor shall also reimburse Town for the cost of any settlement paid by Town to resolve any Claim, provided that the settlement has been approved in writing by Contractor in advance of such settlement. Such reimbursement shall include payment for Town's attorney's fees and costs, including expert witness fees, incurred in connection with such Claim.
Contractor shall reimburse the Town Indemnified Parties for any and all legal expenses and costs incurred by each of them in connection with or in enforcing the indemnity herein provided.
Contractor's obligation to indemnify shall not be restricted to insurance proceeds, if any, received by the Town Indemnified Parties.
3.5.9 Entire Agreement. This Agreement contains the entire Agreement of the Parties with respect to the subject matter hereof, and supersedes all prior negotiations, understandings or agreements. This Agreement may only be modified by a writing signed by both Parties.
3.5.10 Governing Law. This Agreement shall be governed by the laws of the State of California. Venue shall be in Mono County.
3.5.11 Time of Essence. Time is of the essence for each and every provision of this Agreement.
3.5.12 Town's Right to Employ Other Contractors. Town reserves the right to employ other contractors to provide services of any kind.
11 3.5.13 Successors and Assigns. This Agreement shall be binding on the successors and assigns of the parties.
3.5.14 Assignment or Transfer. Contractor shall not assign, hypothecate, or transfer, either directly or by operation of law, this Agreement or any interest herein without the prior written consent of the Town. Any attempt to do so shall be null and void, and any assignees, hypothecates or transferees shall acquire no right or interest by reason of such attempted assignment, hypothecation or transfer.
3.5.15 Construction; References; Captions. Since the Parties or their agents have participated fully in the preparation of this Agreement, the language of this Agreement shall be construed simply, according to its fair meaning, and not strictly for or against any Party. Any term referencing time, days or period for performance shall be deemed calendar days and not work days.
All references to Contractor include all personnel, employees, agents, and subcontractors of Contractor, except as otherwise specified in this Agreement. All references to Town include its elected officials, officers, employees, agents, and volunteers except as otherwise specified in this Agreement. The captions of the various articles and paragraphs are for convenience and ease of reference only, and do not define, limit, augment, or describe the scope, content, or intent of this Agreement.
3.5.16 Amendment; Modification. No supplement, modification, or amendment of this Agreement shall be binding unless executed in writing and signed by both Parties.
3.5.17 Waiver. No waiver of any default shall constitute a waiver of any other default or breach, whether of the same or other covenant or condition. No waiver, benefit, privilege, or service voluntarily given or performed by a Party shall give the other Party any contractual rights by custom, estoppel, or otherwise.
3.5.18 No Third-Party Beneficiaries. There are no intended third party beneficiaries of any right or obligation assumed by the Parties under this Agreement.
3.5.19 Invalidity; Severability. If any portion of this Agreement is declared invalid, illegal, or otherwise unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect.
3.5.20 Prohibited Interests. Contractor maintains and warrants that it has not employed nor retained any company or person, other than a bona fide employee working solely for Contractor, to solicit or secure this Agreement. Further, Contractor warrants that it has not paid nor has it agreed to pay any company or person, other than a bona fide employee working solely for Contractor, any fee, commission, percentage, brokerage fee, gift or other consideration contingent upon or resulting from the award or making of this Agreement. For breach or violation of this warranty, Town shall have the right to rescind this Agreement without liability. For the term of this Agreement, no member, officer or employee of Town, during the term of his or her service with Town, shall have any direct interest in this Agreement, or obtain any present or anticipated material benefit arising therefrom, in a way that would violate any applicable law or regulation, including without limitation Government Code Section 1090 et seq, the Political Reform Act (Government Code Section 81000 et seq), or any related regulations adopted to
12 interpret or enforce the Political Reform Act. Notwithstanding the foregoing, this Section 3.5.20 does not prohibit a member, officer or employee of Town from serving as an officer, director or volunteer of Contractor without compensation.
3.5.21 Equal Opportunity Employment. Contractor represents that it is an equal opportunity employer and it shall not discriminate against any subcontractor, employee or applicant for employment because of race, religion, color, national origin, handicap, ancestry, sex or age. Such non-discrimination shall include, but not be limited to, all activities related to initial employment, upgrading, demotion, transfer, recruitment or recruitment advertising, layoff or termination.
3.5.22 Labor Certification. By its signature hereunder, Contractor certifies that it is aware of the provisions of Section 3700 of the California Labor Code which require every employer to be insured against liability for Worker's Compensation or to undertake self-insurance in accordance with the provisions of that Code, and agrees to comply with such provisions before commencing the performance of the Services.
3.5.23 Authority to Enter Agreement. Contractor has all requisite power and authority to conduct its business and to execute, deliver, and perform the Agreement. Each Party warrants that the individuals who have signed this Agreement have the legal power, right, and authority to make this Agreement and bind each respective Party.
3.5.24 Counterparts; Electronic Delivery. This Agreement, and any modifications or amendments thereto or waiver or consent provided hereunder, may be executed in any number of counterparts (if applicable), each of shall constitute an original, and each of which may be delivered electronically, via electronic mail, facsimile or by other means. Any signature delivered by such means shall have the same legal effect as an original.
3.6 Subcontracting.
3.6.1 To the extent that Contractor subcontracts any portion of the work required by this Agreement, each such subcontract shall contain a provision making it subject to all provisions stipulated in this Agreement.
TOWN OF MAMMOTH LAKES MAMMOTH LAKES TRAILS AND
PUBLIC ACCESS
By: By:
Daniel C. Holler Print: _________________________
Town Manager Board Vice-President
By: ______________________________
Print: ________________________
Board Officer
13 Attest:
By:
Jamie Gray, Town Clerk
Approved as to Form:
By:
Andrew Morris, Town Attorney
Exhibit A
EXHIBIT "A"
SCOPE OF SERVICES
Scope of Services – Mammoth Lakes Trail System.
The Scope of Services for this agreement pertaining to the Mammoth Lakes Trail System shall consist of individual projects that the Town’s Representative requests in writing that Contractor perform. Such projects are anticipated to have been budgeted and recommended for by MLR's “Mammoth Trails Committee” (MTC) as selected from a list of projects that have been approved and funded by the Mammoth Lakes Town Council, provided that the Town may decide to deviate from the MTC’s recommendations and/or change the scope and compensation for any requested work.
The Scope of Services for the Contractor is based on the adopted work program as follows:
Work Program – Services Budget Estimate
Communications, Community Meetings $ 7,000.00
Maps & Wayfinding $ 21,000.00
Website Management, Content Development Operations and
Maintenance
$ 13,000.00
GIS and Data Support $ 25,000.00
Standards Manual Update $ 1,000.00
Update and management of Image Library $ 2,000.00
Trial Days $ 5,000.00
Project Planning support (SRIC, SHARP, WBR, LABSS) $ 18,000.00 Program Development (Adopt A Trail, Trail Corps) $ 0
General Coordination and Management Support $ 33,000.00 Contingency Services (15%) $
Total $ 125,000.00
The cost per service area is estimated and may be modified by the Town's Trails Manager with the overall scope, provided the total cost does not exceed $160,000.
Each assignment to be undertaken by the Contractor will be initiated by the Town's Trails Manager. To the extent that the Town requests Contractor to perform services not listed above, Town shall be responsible for securing funding prior to requesting such work.
Contractor shall continue to provide MLTS Website Management services through this Agreement consistent with best practices as established by the Town and Contractor in agreements starting in April 23 of 2013, using protocols documented in the "MLTS Website Handbook", and consistent with interagency partner agreements held by the Town. The project will be initiated through the "Project Initiation" process as employed by the Mammoth Trails Committee and documented in the Town Council's adopted "Trails Coordination Program"
EXHIBIT A 1
EXHIBIT “A”
MLTS Website Operations and Maintenance
“MLTS Website Scope of Work”
Updated April 1, 2022
Program
The technical operations of the “MLTS Website”, by the “MLTS Website Technical Team”, and the management of its content management program, by the “MLTS Website Partner Content Team”, will be coordinated by the “MLTS Webmaster”, to be designated by the Consultant and who will serve as the project lead, using protocols documented, updated and maintained by the Consultant in the “MLTS Website Handbook”.
1. MLTS Webmaster (designated by Consultant)
a. Name: Nicole Widen
b. Position: Webmaster
c. Email [email protected]
d. Telephone Contact: 760-709-0694
Content Management System (CMS) and Backend Access
The Town and the Consultant mutually agree that in the interests of the fundamental security, technical integrity, and reliability of the content of the MLTS Website, an efficient and accountable program must be maintained for the granting of access to the MLTS Website Content Management System (CMS) as well as to Backend Access to the MLTS Website, including administrative access to the hosting service for the MLTS Website, which is currently provided by Webfaction.
To this end, the Town identifies its single authorized holder of “Superuser” and Backend Access status to the MLTS Website:
1. Town of Mammoth Lakes “Superuser” and Backend access Contact. a. Name: Nate Greenberg
b. Position: Mono County IT Director
c. Email Address [email protected]
d. Telephone Contact (760) 937-1209
Upon execution of this agreement, the Town’s single authorized holder of “Superuser” and Backend Access status shall assign to the Consultant’s designated Webmaster “Superuser” and Backend access to the MLTS Website including administrative access to the hosting service for the MLTS Website, currently Webfaction. The Town’s authorized Contact and the MLTS Webmaster shall agree on a program to maintain reliable communications, including communications outside of regular business hours, in order to maintain the security, technical integrity, and reliability of the content of the MLTS Website. Consultant acknowledges that “Superuser” status and/or Backend
EXHIBIT A 2
Access to the MLTS Website may be withheld by the Town at any time. However, should the Consultant’s designated Webmaster be denied access to “Superuser” status and/or Backend Access to the MLTS Website without reasonable notice and rationale, the provisions of the Contingency program of this agreement shall be initiated. Should the situation not be resolved within 72 hours, this agreement may be terminated by the Consultant for cause.
Webmaster – Content Management System (CMS) and Permissions Management Once “Superuser” access has been assigned to the MLTS Webmaster, the MLTS Webmaster is responsible for the assigning of all access and appropriate levels of permission to the MLTS Website CMS including denying access or terminating access to users. In no event shall the MLTS Webmaster deny the Town its “Superuser” or Backend Access. The MLTS Webmaster shall maintain and keep current an “off-line” inventory of all users with access to the MLTS Website CMS and Backend Access, which shall be available to the Town at the Town’s request.
Webmaster – Maintenance of Technical Integrity of mammothtrails.org Web Platform Through the assignment of access and appropriate levels of permission to the MLTS Website CMS and Backend, including denying access or terminating access to users, the MLTS Webmaster is responsible for the technical integrity of the MLTS Website. All requests for access to the MLTS Website CMS or Backend for the purposes of security management, general maintenance, software and hardware updating, 3rd party platform integration, content updating including the review of draft content for approval by partner agencies, or any other requests for access that may effect the technical integrity of the MLTS Website, must be approved the MLTS Webmaster.
Webmaster – Daily Operations
Deliverables associated with the regular daily operations of the MLTS Website include:
1. Coordination and posting of Activity/Trail/Destination/Summer of Stewardship (SOS)/Event updates
2. Coordination and posting of Activity/Trail/Destination Alerts
3. Responses to reviews and general inquiries from the public, either directly or by forwarding to the appropriate TOML or USFS contacts
4. Coordination of technical and content issues
5. Coordination of information
6. Gathering of community and public land information relevant to the MLTS, to the extent determined by the TOML.
7. Assistance to interested third parties with mammothtrails.org linking opportunities
8. Monitoring of QR Code Program, both Wayfinding and Interpretive as it relates to the featured landing page, and any third party advertising displayed on the users smartphone.
9. Monitoring and distribution of site analytics - Google and Share This, with direction from TOML.
10. Promotion of MLTS Website and brand as determined by TOML
EXHIBIT A 3
11. Coordination of the MLTS Website Calendar for seasonal transitions and content updates.
Webmaster – Seasonal Transitions
The MLTS Website is designed to accommodate representations of seasonal recreation opportunities in Mammoth Lakes and the surrounding national forest lands. Deliverables include:
1. Coordination of the MLTS Website Partner Content Team to establish “seasons” and an appropriate calendar for updating the MLTS Website. Coordination may include involvement of persons or organizations that are not specifically identified in this agreement.
2. Identification of existing MLTS Website content that can be relinked as 'featured' opportunities on landing pages per identified seasons. Landing pages include:
i. Home Page
ii. Trails General
iii. Destinations General Page
iv. Activities General Page
v. Specific Activities Pages
3. Updating of Update and Alerts for individual web pages based on seasonal realities and conditions on the ground.
Webmaster – Quarterly Content Updates
New recreation opportunities and infrastructure enhancements to the Mammoth Lakes Trail System will need to be reflected on the MLTS Website. Ongoing expectations from the public for new and varied recreation opportunities and for timely information regarding the MLTS must be anticipated. MLTS Website content and potentially the MLTS Website itself will need to be updated to accommodate these realities. Deliverables to include:
1. Ongoing coordination with the MLTS Website Partner Content Team along with interested parties to identify potential new infrastructure projects for possible inclusion in the MLTS Website.
2. Ongoing coordination with the general public, user groups (Mammoth Trails) and interested parties to develop potential new activities and their experiences on the MLTS.
3. As directed by the TOML, draft scopes of work and estimated budgets for the creation and posting of new content.
Webmaster – Anticipated Updates to MLTS Website Infrastructure Contemporary technology is fast changing and will require updates to the programming and infrastructure of the MLTS Website. The ongoing introduction of new smartphones and tablets;
EXHIBIT A 4
new software, coding, and updated technical standards for existing software; opportunities emerging from Digital 395; and updates to 3rd party platforms used by the MLTS Website will require proactive engagement. Deliverables to include:
1. Recommendations for response(s) to MLTS Website user needs, whether for enhanced content delivery or enhanced technical capacity.
2. Ongoing review, evaluation and documentation of emerging and potentially relevant technologies for the MLTS Website.
Webmaster – Quarterly Reporting to the Town of Mammoth Lakes Quarterly reporting from the Webmaster will provide the Town with both quantitative and qualitative information on the performance, functionality and use of mammothtrails.org.
Deliverables to include:
Produce and deliver written quarterly content management and website performance and user updates to the Town of Mammoth Lakes.
“MLTS Website Technical Team”
The “MLTS Website Technical Team” will be responsible for the technical operations of the MLTS Website and shall consist of the MLTS Webmaster and representatives from the Town. The Town shall provide points of contact for its representatives to the “MLTS Website Technical Team”:
1. MLTS Webmaster (Consultant)
a. Name: Nicole Widen
b. Position: Webmaster
c. Email [email protected]
d. Telephone Contact: 760-709-0694
2. Town of Mammoth Lakes technical representative
a. Name: Nate Greenberg
b. Position: Town/County IT Director
c. Email Address: [email protected]
d. Telephone Contact: 760-924-1819
3. Town of Mammoth Lakes Administrative/Financial representative:
a. Name: Joel Rathje
b. Position: Trails Manager
c. Email Address: [email protected]
d. Telephone Contact: (760) 914-1769
EXHIBIT A 5
“MLTS Website Partner Content Team”
The “MLTS Website Partner Content Team” will be responsible for coordinating the content and content opportunities of the MLTS Website and shall consist of the “MLTS Webmaster” and representatives of partner agencies and organizations. The Town shall provide the following points of contact for representatives to the “MLTS Website Partner Content Team”:
1. MLTS Webmaster (Consultant)
a. Name: Nicole Widen
b. Position: Webmaster
c. Email [email protected]
d. Telephone Contact: 760-709-0694
2. Town of Mammoth Lakes Trails Manager Representative:
a. Name: Joel Rathje
b. Position: Trails Manager
c. Email Address: [email protected]
d. Telephone Contact: (760) 914-1769
3. Inyo National Forest representative
a. Name: (to be assigned by the District Ranger)
b. Position: (to be assigned)
c. Email Address (to be assigned)
d. Telephone Contact (to be assigned)
4. Mammoth Lakes Recreation Representative:
a. Name: Kim Anaclerio
b. Position: Program Director – Mammoth Lakes Recreation c. Email Address [email protected]
d. Telephone Contact: N/A
5. Mammoth Lakes Tourism representative
a. Name: Ryan Wright
b. Position: Director of Marketing
c. Email Address: [email protected]
d. Telephone Contact: 760 934 2712 ext 1215
Promotion and Coordination Opportunities
Promotion opportunities will be coordinated with the community, local businesses and organizations and the media. Deliverables may include:
EXHIBIT A 6
1. Coordination with Mammoth Lakes Tourism and Mammoth Chamber of Commerce.
2. Printing and distribution of “MLTS Smart Card”
3. Printing and Distribution of “MLTS Rack Card”
4. Implementation of “MLTS Website Linking Program”
5. Guided tours of MLTS Website for media reviews
6. Guided tours of MLTS Website to MLTS Partners through a “MLTS Ambassador” program targeting outreach to businesses and organizations
7. Implementation of Source Redirect program to enhance MLTS Website analytics, per guidance of MLTS Website Partner Content Team.
8. Submission of MLTS Website for peer review by bodies/organizations to offer constructive feedback on website improvements and potential promotion opportunities.
TECHNICAL SUPPORT & MAINTENANCE SUPPLIED BY TOML
WEB HOSTING: Consultant shall supervise, manage and be reimbursed for web-hosting services for the MLTS Website through AWS – Amazon Web Services (https://aws.amazon.com). Should the Town desire to make changes to the webhosting services provided by AWS, the Town will review alternative solutions with Consultant and allow 60 days advance notice of a proposed change to web hosting services.
Should “Extra Work” be required of Consultant due to a change in desired web hosting services; Consultant compensation would be considered as "Extra Work" per section 3.3.4 to this agreement.
1. Technical Point of Contact for Web Hosting Services - MLTS Webmaster (Consultant) a. Name: Nicole Widen
b. Position: Webmaster
c. Email [email protected]
d. Telephone Contact: 760-709-0694
WEBSITE DOMAIN: The Town shall provide the domain (mammothtrails.org) for the MLTS Website through the registrar GoDaddy. The Town shall manage and renew the domain name through the life of this agreement. Should the Town desire to make changes to the registrar, or move the domain to an alternative provider, the Town will review alternative solutions with Consultant and allow 60 days advance notice of a proposed change to the registrar. Should “Extra Work” be required of Consultant due to a change in registrar; either a change of providers or through the failure of the Town to maintain its agreement with GoDaddy, Consultant compensation would be considered as "Extra Work" per section 3.3.4 to this agreement.
1. Mono County Technical Representative
a. Name: Kirk Hartstrom
b. Position: Mono County IT Communications Manager
c. Email: [email protected]
EXHIBIT A 7
d. Telephone Contact: 760-709-0694
2. Town of Mammoth Lakes Technical Representative
a. Name: Nate Greenberg
b. Position: Town/County IT Director
c. Email: [email protected]
d. Telephone Contact: 760-924-1819
SERVER ADMINSTRATION SERVICES: The Consultant shall provide server administration services for the website hosted on AWS – including routine maintenance of the server, restarting of web services, server scaling, backups and restores, and OS patch updates.
1. Town’s Technical Point of Contact for Server Administration Services a. Name: Nicole Widen
b. Position: Webmaster
c. Email Address: [email protected]
d. Mobile Phone: 760-709-0694
PHOTO GALLERY HOSTING FOR THE WEBSITE: Consultant shall supervise, manage and be reimbursed for the hosting of photographic images for the MLTS Website through Cincopa (www.cincopa.com) . The Consultant shall SUPERVISE, MANAGE AND BE REIMBURSED FOR photo gallery hosting services with Cincopa through the life of this agreement. Should the Town desire to make changes to the photo gallery hosting services provided by Cincopa, or move the photo galleries to an alternative provider, the Town will review alternative solutions with Consultant and allow 60 days advance notice of a proposed change to photo gallery hosting services. Should “Extra Work” be required of Consultant due to a change in desired photo gallery hosting services by the town; Consultant compensation would be considered as "Extra Work" per section 3.3.4 to this agreement.
1. Town’s Technical Point of Contact for Photo Gallery Hosting Services a. Name: Nicole Widen
b. Position: Webmaster
c. Email Address: [email protected]
d. Telephone Contact: 760-709-0694
MLTS WEBSITE EMAIL ACCOUNTS: Consultant shall, supervise, manage and be reimbursed for a variety of email accounts associated with the MLTS Website, including
EXHIBIT A 8
[email protected], [email protected], [email protected], [email protected], and other email addresses as deemed necessary.
1. Town’s Point of Contact for MLTS Website Email Accounts (if desired) a. Name: Nicole Widen
b. Position: Webmaster
c. Email Address: [email protected]
d. Telephone Contact: 760-709-0694
NON-FEE ACCOUNTS: Consultant shall maintain the following non fee services as part of the technical operation and content management of the MLTS Website: Google Analytics; Share This; Google Webmaster Tools; Bing/Yahoo Webmaster; Cloudflare; New Relic; Twitter; Facebook.
1. Town’s Point of Contact for Non-Fee Accounts (if desired) a. Name: Nicole Widen
b. Position: Webmaster
c. Email Address:[email protected]
d. Telephone Contact: 760-709-0694
CONTINGENCY
Unforeseen events and opportunities will play a role in the operations of the MLTS Website.
MLTS Website operations must be able to respond appropriately to unforeseen circumstances including but not limited to the following:
§ Traffic to the MLTS Website exceeds capacity of the web host and crashes the Website.
Extra bandwidth and server administration is required immediately. § A catastrophic web hosting failure necessitates the installation of a full backup of the MLTS Website on an alternative webhost/data center.
§ A member of the MLTS Website Technical Team is unable to perform to expectations necessitating alternative solutions to immediate needs. § Unanticipated changes are needed to MLTS Website content or functionality in response to public safety needs or to fast moving changes in the technological environment that are beyond the control of the MLTS Webmaster or the MLTS Website Technical Team. § Any unforeseen, unanticipated or technical failure of the MLTS Website for which there is no readily available or discernable explanation.
In order to maintain the capacity to implement viable solutions for unforeseen circumstances which may affect the reliable operations of the MLTS Website, and to maintain the capacity to implement technical and user interface needs of the MLTS Website that may arise from time to time, the Consultant may maintain time and material consulting agreements with third parties "SparkGeo" of
EXHIBIT A 9
Prince George, British Columbia, Canada, and "HoldFast Creative" of Denver, Colorado. There will be no paid advance or retainer paid for the purpose of establishing these subcontracts.
Additionally, the Consultant will be available to work on a time and materials basis on projects designated and assigned by the Town. These third parties shall be retained by Consultant strictly as independent contractors to Consultant and shall not be considered parties to this Agreement or contractors of the Town.
The Town and Consultant acknowledge the following in regards to contingency efforts:
1. Funds for non-emergency contingency tasks will be considered, and may be approved, by the Town Manager or his/her designee based upon budget and scope recommendations of the MLTS Webmaster. These tasks will be considered as "Extra Work" per section 3.3.4 to this agreement.
2. In the event of a failure of the website or the existence of a condition which Consultant believes requires "Extra Work," Consultant shall communicate the failure or condition to the Town Manager (or his or her designee) in writing, along with a proposed course of action to remedy the failure or condition and a cost estimate for doing so.
3. Provided that the Town Manager or his or her designee has approved the work and costs in advance and in writing, Consultant will be reimbursed for the costs of resolving a failure or other condition as described in paragraph 2 above.
4. Should the Consultant encounter a catastrophic situation wherein the website is incapacitated or is delivering misleading and/or potentially harmful information to the public and the catastrophic situation requires extraordinary efforts including either 1) immediately addressing the cause of the catastrophic situation using available resources including posting to the mammothtrails.org web address a placeholder page advising that the "MLTS Website is currently not available" and 2) the identified contacts for the Town are not responsive per the communication protocols as established through this agreement within one (1) hour of the identification of a catastrophic situation, then the Consultant shall be empowered to take prudent and reasonable corrective actions at a cost not to exceed $2,500 until communication can be re-established with a representative of the Town who will provide direction on any further corrective actions and will review consultants request for "Extra Work" as required and as detailed in this agreement.
Exhibit B
EXHIBIT "B"
COMPENSATION AND REPORTING
1. Payments.
The Town shall make payments to Contractor based upon the receipt and approval by the Town of properly documented invoices. Payment by the Town will be made within thirty (30) days of Town approval of the invoice. All services and work as approved by the Town must be eligible under the provisions provided for in the ordinance referred to as "Measure R", unless other funding sources are specifically approved. Contractor is not precluded from doing related paid work using alternative financial resources from other parties. All services are to be invoiced on a time and materials basis in an amount not to exceed the project budget as identified for each assigned task unless approved by the Town.
Contractor compensation will be based on the following pay schedule for Contractor positions.
MLTPA Billable Rate Sheet
For Fiscal Year 2022/2023
Position Billable Rate
GIS Manager $72.00
Webmaster $72.00
Graphics Coordinator $72.00
Project Management Specialist $72.00
Operations Manager $67.00
Natural Resources Manager $67.00
Digital Assets Manager $67.00
Project Specialist $67.00
Funding + Communications Specialist $67.00
Data Technician $52.00
Host Lead $41.00
Host $37.00
NOTE:
§ MLTPA staff positions are not annual salaried positions. Hours and assigned tasks are at the discretion of the Town of Mammoth Lakes.
Mammoth Lakes Town Council
Agenda Action Sheet
Title: Town Land Lease Agreement with the Mono County Library Authority for Building Located at 960 Forest Trail.
Council Meeting Date: 6/1/2022
Prepared by: Daniel C. Holler, Town Manager
Recommended Motion: Approve the Land Lease Agreement for the Mono County Library Authority Building Located at 960 Forest Trail subject to final approval by the Authority and legal review.
Summary:
The Mono County Library Authority owns the building located at 960 Forest Trail on land owned by the Town of Mammoth Lakes located at the Community Center Park. The Library Authority has had a ground lease for the existing building for several years (AKA Old Library). The Mono County Office of Education (MCOE) provides a variety of early childhood programs and related services utilizing the building. Programs and services currently include:
Early Start (special education programs for children birth - 3 years of age) Early Start playgroups (serves both special needs and typically developing children up to age 3)
Office space for our Foster Youth/Child Abuse Prevention Coordinator; Counselors; Speech Therapist; Occupational Therapist and School Nurse.
The current lease expires June 30, 2022. The proposal is for a five-year lease starting July 1, 2022, with a lease rate of $500 per month ($6,000 per year). The previous rate was $1 per year. The programs provided meet community needs and the use of the building and the uses of the Town’s adjacent Community Center and park have very few conflicts (parking at times) and have worked well together in proving public services and programming. The programs provided by MCOE provide a public benefit to the community. Staff has worked with the MCOE Staff on the proposed agreement who requested the lease extension. Approval of the agreement will allow for current operations by the Town and MCOE to continue as they have for the past several years. A copy of the proposed lease is provided for Council consideration. Staff is recommending approval of the agreement subject to final approval by the Library Authority and subject to any necessary legal review.
Town - Mono County Library Authority Ground Lease 960 Forest Trail 1 TOWN OF MAMMOTH LAKES
LIBRARY GROUND LEASE AGREEMENT
This Lease Agreement (“Lease”) is entered into on July 1, 2022, by and between the Town of Mammoth Lakes, a municipal corporation (“Lessor”), and MONO COUNTY LIBRARY AUTHORITY, a special district of the State of California (“Lessee”). Lessee and Lessor may be referred to in this Lease individually as “Party” or collectively as “Parties.”
RECITALS
1) Lessor is the owner of certain real property located at 960 Forest Trail, in the Town of Mammoth Lakes, County of Mono, State of California (the “Property”), and commonly known as Community Center Park.
2) Lessee is the owner of a building constructed on the Property (the “Building”), also known as the “Old Library”.
3) Lessor and Lessee have had a ground lease in place since January 1, 1991, allowing the Building to remain in place on the Property.
4) Upon the terms and conditions set forth hereinafter, Lessor desires to lease to Lessee exclusively the portion of Property underlying the Building (the “Leased Premises”), and to provide to Lessee non-exclusive rights to use the parking lot on the Property and Lessee desires to lease the Leased Premises from Lessor for the purposes set forth herein.
CONDITIONS
1) Description of Leased Premises. Lessor does hereby lease to Lessee, and Lessee hereby leases from Lessor the following premises, located on the Property:
Approximately 6180.25 square feet underlying the Building, together with nonexclusive use of parking spaces as shown in Exhibit “A”. 2) Term. The term of this Lease shall commence on July 1, 2022 (“Commencement Date”).
Subject to earlier termination pursuant to Section 9 this Lease shall continue through June 30, 2027 at 11:59 p.m. This Lease may be renewed annually thereafter upon mutual agreement and approval of the parties, which either or both party may refuse to grant in their respective sole discretions, provided a request to extend the Lease is received at least sixty (60) days prior to the expiration of the then-current term of the Lease. Either party may provide the other party notice to terminate this lease with at least ninety (90) days’ written notice, prior to the end of the lease term or any subsequent extension thereafter. After expiration of the term of this Lease, and in the case where Lessee has not vacated the Leased Premises prior to expiration, tenancy shall continue on a month-to-month basis, for a rental amount equal to one hundred fifty percent (150%) of the rental amount paid by Lessee prior to expiration of this Lease, until either party terminates this Lease.
Town - Mono County Library Authority Ground Lease 960 Forest Trail 2 3) Rent: The rent during the term of this Lease shall be the sum of $500.00 per month, to be paid annually in the amount of six thousand dollars ($6,000) by July 31 of each year of the Lease.
If the Lease is terminated prior to the end of the lease year (consisting of July 1st through June 30th) a prorated amount will be returned to the Lessee within sixty (60) days of the date of termination of the Lease.
4) Utilities. Lessee shall make all arrangements for and pay for its own utility services, including without limitation telephone service, internet service if required, water service, electric service, propane, and snow removal for access to the Building.
5) Condition of Leased Premises. Lessee has examined the Leased Premises and agrees to take possession of the Leased Premises in an "as is" condition. Lessee acknowledges and agrees that Lessor has made absolutely no representations, guarantees or warranties regarding the Leased Premises, nor has Lessor made representations, guarantees or warranties regarding whether the Leased Premises comply with applicable covenants and restrictions of record, building codes, ordinances or statutes in effect at the commencement date of this Lease. 6) Disclaimer of Liability for Conditions of Leased Premises. Lessor shall have no liability to Lessee or any owner, officer, employee, customer, vendor, guest, or visitor of Lessee arising out of or due to the use of the Leased Premises by any person. The indemnification and hold harmless provisions of this Lease are applicable to claims and causes of action arising out of the condition of the Leased Premises.
7) Insurance.
a) Lessee shall obtain insurance in the amounts described below unless specifically altered or waived by Lessor ("Required Insurance"). If any of the Required Insurance contains a general aggregate limit, such insurance shall apply separately to this Lease or be no less than two times the specified occurrence limit.
b) General Liability Insurance. Lessee shall maintain occurrence version general liability insurance, or an equivalent form, with a combined single limit of not less than Two Million Dollars ($2,000,000) per occurrence, which limit may be satisfied by a combination of primary and umbrella policies.
c) Workers' Compensation Insurance. Licensee shall maintain Workers' Compensation insurance in compliance with all applicable statutes.
d) The general liability insurance policy shall name Lessor, its elected officials, officers, employees, agents, and volunteers as additional insureds. The Required Insurance shall be primary as to Lessee's operations with respect to any insurance or self insurance programs covering Lessor, its elected officials, officers, employees, agents, and volunteers, or if in excess stand in an unbroken chain of coverage in excess of Lessee's scheduled underlying coverage. The Required Insurance shall contain standard separation of insureds provisions and shall contain no special limitations on the scope of its protection to Lessor, its elected
Town - Mono County Library Authority Ground Lease 960 Forest Trail 3 officials, officers, employees, agents, and volunteers. e) Prior to the Commencement Date, Lessee shall furnish to Lessor properly executed certificates of insurance which evidence all Required Insurance. Licensee shall maintain the Required Insurance at all times while this Lease is in effect, and shall replace any certificate, policy, or endorsement which will expire or does expire, within ten (10) business days thereof without a lapse in coverage. Lessee shall forward any notice of cancellation to Lessor within two (2) business days from date of receipt by Lessee. Lessee's failure to forward Lessor any notice of cancellation issued to Lessee shall be considered a breach of this Lease. Any failure to comply with reporting or other provisions of the policies, including breaches of warranties, shall not affect coverage provided to Lessor, its directors, officials, officers, employees, agents, and volunteers. Unless approved in writing by Lessor, Lessee shall place the Required Insurance with insurers licensed or authorized to do business in the State of California and with a current AM. Best rating of at least A- :VII.
8) Indemnity. Lessee shall indemnify, defend, and hold Lessor, its elected and appointed officials, employees, agents, successors and assigns, volunteers, and guests, and the personal property of Lessor, free and harmless from any and all claims, liability, loss, damage, or expenses resulting from Lessee's occupation and/or use of the Property, specifically including, without limitation, any claim, liability, loss or damage arising by reason of:
a) The death or injury of any person or persons, including Lessee or any person who is an employee, agent, guest, or customer of Lessee, or by reason of the damage or destruction of any property, including property owned by Lessee or any person who is an employee, agent, guest, or customer of Lessee, and caused by either the defective condition of said premises, or some negligent act or omission of Lessee or of some agent, contractor, employee, servant, guest, or customer of Lessee on the Property; b) Any work negligently performed on the Property by Lessee or materials furnished to the Property at the insistence or request of Lessee; and
c) Lessee’s failure to perform any provision of this Lease, or to comply with any requirement of local, state or federal law or any requirement imposed on Lessee or the Leased Premises by any duly authorized governmental agency or political subdivision. 9) Use of Leased Premises. The primary use of the premises include or are similar to:
Early Start (special education programs for children birth - 3 years of age) Early Start playgroups (serves both special needs and typically developing children up to 3 years of age)
Office space for our Foster Youth/Child Abuse Prevention Coordinator; Counselors; Speech Therapist; Occupational Therapist and School Nurse, Administrative support; and
Storage.
Operation of all programs shall be in accordance with all local, state and federal rules and regulations. Lessee shall be responsible for ensuring compliance with all said rules and
Town - Mono County Library Authority Ground Lease 960 Forest Trail 4 regulations and accepts sole liability for the operation or said uses. Any new use(s) shall be agreed to in writing. Services may be provided through Lessee directly or by contract, including without limitation by the Mono County Office of Education. 10) Alterations and Improvements, Repairs, and Maintenance.
All repairs and maintenance to the Leased Premises and improvements thereon (including the Building) shall be the responsibility of Lessee. Lessee shall maintain and operate the Leased Premises in a neat, clean, orderly condition and free from fire or nuisance danger. 11) Termination and Default. Termination during the lease period herein provided shall be subject to the terms hereof, unless different provisions are agreed to by both parties and incorporated into a written option agreement which is signed by both parties. Without limiting its ability to seek other remedies, either at law or in equity, either party may terminate this Lease and all of the obligations herein, at its option, upon the other party's breach of any of its obligations under this Lease and failure to cure such breach within thirty (30) days after receipt of written notice from the non-breaching party or, if such cure cannot be completed within thirty (30) days, the breaching party's failure to commence such cure within thirty (30) days after its receipt of written notice and thereafter failing to diligently prosecute such cure to completion. 12) Subletting. Lessee shall not convey, assign, sublet or encumber any interest in the Property or the Leased Premises during the term of this Lease without first obtaining Lessor's prior written approval, which may be granted or refused in Lessor's sole and absolute discretion, notwithstanding sections 1995.260 and 1995.270 of the California Civil Code as they may be amended. Any attempted sale, conveyance, assignment, sublet, or encumbrance shall be void where prior written approval has not first been obtained from Lessor. Any assignment or subletting approved by Lessor shall not relieve Lessee of any of its obligations or liabilities under this Lease for the term of this Lease, and both Lessee and any subsequent assignor(s) and lessor(s) will be deemed to be bound by this Lease. 13) Inspection. Lessor, its duly authorized representatives, agents, contractors or assignees, shall, at any reasonable tine under the circumstances, have the right to inspect and examine the Leased Premises or the Building.
14) Counterparts. This Lease may be executed in multiple counterparts, each of which shall be deemed an original, but all of which, together, shall constitute one and the same instrument. 15) Captions. Any captions to, or headings of, the sections or subsections of this Lease are solely for the convenience of the parties hereto, are not a part of this Lease, and shall not be used for the interpretation or determination of the validity of this Lease or any provision hereof. 16) No Obligations to Third Parties. Except as otherwise expressly provided herein, the execution and delivery of this Lease shall not be deemed to confer any rights upon, nor obligate any of the parties thereto, to any person or entity other than the parties hereto.
Town - Mono County Library Authority Ground Lease 960 Forest Trail 5 17) Amendment of Lease. The terms of this Lease may not be modified or amended except by an instrument in writing executed by each of the parties hereto. 18) Waiver. The waiver or failure to enforce any provision of this Lease shall not operate as a waiver of any future breach of any such provision or any other provision hereof. 19) Applicable Law and Venue. This Lease shall be governed by and construed in accordance with the laws of the State of California. Any action to interpret or enforce this Lease shall be brought and maintained exclusively in the Mono County Superior Court. 20) Fees and Other Expenses. Except as otherwise provided herein, each of the parties shall pay its own fees and expenses in connection with this Lease, including any permit or license fees which Lessee may be required to obtain pursuant to its occupancy. 21) Authority to Execute Lease. Lessor and Lessee warrant that the individuals who have signed this Lease have the legal power, right and authority to enter into this Lease so as to bind each party for whom they sign to perform as provided herein. 22) Successors and Assigns. This Lease shall be binding upon and shall inure to the benefit of the successors and assigns of the parties hereto, Lessee shall be responsible for the acts or omissions of its sublessee(s), if any.
23) Incorporation of Recitals and Exhibits. Each and all of the recitals and exhibits to this Lease are incorporated by reference as though fully set forth herein. 24) Entire Agreement. This Lease supersedes any prior agreements, negotiations and communications, oral or written, and contains the entire agreement between Lessee and Lessor as to the subject matter hereof. No subsequent agreement, representation, or promise made by either party hereto, or by or to any employees, officer, agent or representative of either party shall be of any effect unless it is in writing and executed by the party to be bound thereby. 25) Notice. All notices or other communications required or permitted hereunder shall be in Writing, and shall be personally delivered or sent by registered or certified mail, return receipt requested, telegraphed, delivered or sent by telex, telecopy or email and shall be deemed received upon the earlier of (i) if personally delivered, the date of delivery to the address of the person to receive such notice, or (ii) if mailed, three (3) business days after the date of posting by the United States post office.
To Lessor: Town of Mammoth Lakes
P.O. Box 1609
Mammoth Lakes, CA 93546
Attn: Town Manager
[email protected]
With a copy to: Town of Mammoth Lakes
P.O. Box 1609
Town - Mono County Library Authority Ground Lease 960 Forest Trail 6 Mammoth Lakes, CA 93546
Attn: Town Attorney
[email protected]
To Lessee: Mono County Library Authority
c/o Mono County Office of Education
PO Box 130,
Mammoth Lakes, CA 93546
Attn: Superintendent of Schools
[email protected]
Notice of change of address shall be given by written notice in the manner detailed in this Section. Rejection or other refusal to accept, or the inability to deliver because of changed address of which no notice was given, shall be deemed to constitute receipt of the notice, demand, request or communication sent.
IN WITNESS WHEREOF, the parties hereto have executed this Lease as of the day and year firstabove written.
LESSOR AND LESSEE(S) HAVE CAREFULLY READ AND REVIEWED THIS LEASE
AND EACH TERM AND PROVISION CONTAINED HEREIN, AND BY THE
EXECUTION OF THIS LEASE SHOW THEIR INFORMED AND VOLUNTARY CONSENT THERETO. THE PARTIES HEREBY AGREE THAT, AT THE TIME THIS
LEASE IS EXECUTED, THE TERMS OF THIS AGREEMENT ARE COMMERCIALLY
REASONABLE AND EFFECTUATE THE INTENT AND PURPOSE OF LESSOR AND LESSEE WITH RESPECT TO THE PROPERTY.
LESSOR
Town of Mammoth Lakes, a municipal
corporation
By: __________________________
Daniel C. Holler,
Town Manager
Date: ___________________________
LESSEE
Mono County Library Authority
By: ____________________________
Name: _________________________
Title: ___________________________
Date: __________________________
By: ____________________________
Name: _________________________
Title: ___________________________
Date: __________________________
Town - Mono County Library Authority Ground Lease 960 Forest Trail 7 EXHIBIT “A”
Mammoth Lakes Town Council
Agenda Action Sheet
Title: Agreement to allow the levy and collection of Solid Waste Parcel Fees in the Town of Mammoth Lakes for FY22-23.
Council Meeting Date: 6/1/2022
Prepared by: Daniel C. Holler, Town Manager
Recommended Motion: Approve the agreement between the Town and Mono County for the levy and collection of County Solid Waste Parcel Fees in the Town for FY22-23.
Summary:
The collection of County Solid Waste Parcel Fees in the Town of Mammoth Lakes has been approved by the Town for several years. The fees are restricted in use to solid waste services and programs and are levied County wide. For FY16-17 through FY20-21 a portion of the fee was remitted back to the Town to support solid waste programs, most notably enhanced recycling efforts. The sharing of the fee was part of the flow agreement which committed the Town to a minimum amount of waste to flow to the Benton Crossing Landfill. The flow agreement expired December 31, 2021. The County is not including any sharing of the fee under the proposed agreement for FY22-23. The fees will primarily be directed to closure and post-closure costs for the Benton Crossing Landfill. The landfill will close effective December 31, 2022. A portion of the fees collected within Town will be necessary for a portion of the ongoing post-closure costs estimated at $125,000 to $150,000 per year for at least 30 years. The Town portion of the fee generates approximately $425,000 in revenues. The County is planning to continue certain programs at the Pumice Valley Landfill previously provided at Benton Crossing (C&D disposal and some recycling services). We will be working with Mono County this coming year on the level of use the Town has for Pumice Valley, County programs to be continued, the need to fund and implement increasing State requirements placed on the Town related to solid waste and recycling to determine any future sharing of this parcel fee after FY22-23. A copy of the proposed agreement is attached. Staff is recommending approval of the Agreement. The Agreement will be presented to the Board of Supervisors on June 7.
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SOLID WASTE FEE AGREEMENT
WITH THE TOWN OF MAMMOTH LAKES
FOR THE PERIOD OF JULY 1, 2022, THROUGH
JUNE 30, 2023
THIS AGREEMENT FOR COLLECTION OF SOLID WASTE FEES WITHIN THE TOWN OF MAMMOTH LAKES BY THE COUNTY OF MONO (“Agreement”) is made and entered into by and between the County of Mono (“County”) and the Town of Mammoth Lakes (“Town”):
RECITALS
WHEREAS, both the County and Town desire to provide solid waste services for their respective residents and businesses; and
WHEREAS, the County is authorized to provide solid waste disposal services pursuant to California Government Code Section 25830; and
WHEREAS, the Town is authorized to contract for solid waste disposal services pursuant to Public Resources Code, Section 49300; and
WHEREAS, the County presently maintains a Class III municipal solid waste disposal site at Benton Crossing which is available for use by residents and businesses of the Town through December 31, 2022; and
WHEREAS, the County has planned for and will carry out such actions which are necessary to close the Benton Crossing landfill in accordance with applicable law and regulation; and WHEREAS, the County will continue to maintain a Class III construction and demolition waste disposal site at Pumice Valley Landfill which is available for use by residents and businesses of the Town; and,
WHEREAS, the County has in previous years, most recently by Resolution No. R21-34 adopted and imposed a fee schedule and program for solid waste disposal services provided to the residents and businesses of Mono County; and,
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WHEREAS, the Town Council has previously agreed/consented to the imposition of such fees in the Town of Mammoth Lakes and is willing to continue to do so for the period set forth in this agreement, based on the parties’ mutual understanding that the County will by resolution or ordinance simply re-establish and extend the existing fees for the period of July 1, 2022, through June 30, 2023. Extension and re-establishment of the fees during the term of this agreement may include reductions to certain fees but will not impose new or increased fees that would be subject to Proposition 218.
CONTRACT PROVISIONS
NOW THEREFORE, BE IT RESOLVED, based upon the foregoing recitals, the parties to this Agreement hereto agree to the following:
1. The County agrees to continue to provide a class III construction and demolition waste disposal site at Pumice Valley Landfill (the “disposal site”) for the use by residents and businesses of the Town and by those persons or entities franchised by the Town to provide disposal services to Town residents and businesses pursuant to Public Resources Code, Section 49300.
2. The County agrees that the disposal site shall meet all Federal, State, and local requirements, rules, and regulations, and that the County shall comply with the requirements of the California Government Code Section 25830.
3. The County agrees to continue to plan for and to commence implementation of closure of the Benton Crossing Landfill. This includes, but is not limited to, development of approved closure and post-closure plans, conducting all required environmental analysis and review, implementing and maintaining a long-term monitoring program at Benton Crossing Landfill and any other activity required by law or regulation to properly close the Landfill and provide for its long-term monitoring.
4. The Town consents to the County’s re-establishment and extension, by resolution or ordinance, upon its residents and businesses a fee consistent with the schedule of fees adopted by the County in previous years, which may include a reduction of certain fees, pursuant to California Government Code, Section 25830 and in accordance with Public Resources Code, Section 49300.
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5. The County agrees to assume primary responsibility for the collection of fees from Town residents and businesses through annual fees to be charged to identified lands within the incorporated limits of the Town, consistent with previous years.
6. The County shall place fee revenue within a designated ‘Special Revenue Account’ and shall disburse funds for purposes of Landfill Closure Funding, Landfill Post-closure Maintenance expenses, Known and Foreseeable Release Scenarios, and other environmental mandates associated with landfill activities.
8. The Town agrees to use its best efforts to cooperate with the County regarding the collection of the above-referenced fees from its residents and businesses.
9. Both the Town and the County agree that the County shall be responsible for the closure of its Benton Crossing Landfill and the provision of the disposal site for construction of demolition waste throughout the term of this Agreement, including, but not limited to: environmental monitoring costs, closure and post-closure funding, setting fees, resident appeals of fees, and all site operations.
10. Except as otherwise provided below, the County agrees to release, defend, hold harmless, and indemnify the Town, its officers, agents, and employees from and against all suits and cause of action, claims, laws, demands, expenses (including reasonable attorneys fees), damages, or liability of any nature whatsoever arising by reason of, or incident to, the adoption and implementation of the solid waste disposal program as defined and outlined in this Agreement, including, but not limited to, any and all claims with respect to Proposition 13 and Proposition
62. Notwithstanding the foregoing, the County shall have no obligation to release, defend, hold harmless, and indemnify the Town, its officers, agents, and employees from and against any suits and cause of action, claims, laws, demands, expenses (including reasonable attorneys fees) damages or liability of any nature whatsoever arising by reason of, or incident to, any noncompliance of the solid waste program and its fees with Proposition 218, which was enacted by the voters in November of 1996.
11. Both parties agree and understand that the County intends to annually re-establish and extend the fee schedule previously imposed by Resolution No. R21-34, prior to July 1 of each year, without any increases, and intends to seek agreement from the Town for the re-establishment
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and extension of the fees within the Town limits, consistent with the requirements of Government Code Section 25830.
12. Both parties agree that fees may be established, billed, and collected on a monthly or annual basis, and may be billed and collected by the County Tax Collector as part of the regular County property tax billing system.
13. Both parties agree that this Agreement shall become effective upon execution by both the Town and the County.
14. The term of this Agreement shall be from July 1, 2022, through June 30, 2023.
15. In the event of a legal challenge to the fees, the Mono County Board of Supervisors agrees to use all legal means available to increase gate fees to reimburse the Town of Mammoth Lakes and/or the County for its legal and reimbursement fees, with the caveat that should the County decide to mount a legal defense in response to a challenge of such fees, that the Town will become a partner in that defense and will be able to influence and terminate its involvement in the defense. Mammoth Lakes agrees to use all legal means available to require its franchisee to continue to use the County’s disposal site until such additional gate fees needed to cover the added financial obligation to the Town and/or County are satisfied, not to exceed five years from the date of the challenge(s), or some other mutually agreeable number of years.
16. The County agrees to provide the Town with any and all documents, reports, or other materials relative to the calculation of fees and the administration of the program contemplated herein as the Town may reasonably request.
17. The County and its officers, agents, and employees are independent contractors for the purposes of this Agreement. As such they shall have the rights and duties of independent contractors in providing services under this Agreement.
18. In the event of a dispute over the meaning of this Agreement or its performance, the aggrieved party shall notify County Counsel and the Town Attorney who shall thereupon make reasonable efforts to resolve the dispute. In the event that County Counsel and the Town Attorney do not resolve the dispute within 30 days after the notice specified, the parties shall each appoint two members of their governing bodies who shall attempt to resolve the dispute. Neither party shall
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file a legal action to enforce its Agreement prior to 60 days from the date the specified notice is mailed.
EXECUTION
This Agreement shall be deemed executed as of the date that it is approved by both the Mono County Board of Supervisors and the Mammoth Lakes Town Council.
COUNTY OF MONO: APPROVED AS TO FORM:
Board Chair County Counsel
TOWN OF MAMMOTH LAKES: APPROVED AS TO FORM:
Mayor Town Attorney
Mammoth Lakes Town Council
Agenda Action Sheet
Title: Mammoth Lakes Tourism – Contract Updates, Deliverables, and Compensation for FY22-23.
Council Meeting Date: 6/1/2022
Prepared by: Rob Patterson, Administrative Services / Finance Director Recommended Motion: Authorize the annual updates to the Mammoth Lakes Tourism (MLT) contract for marketing services specifically, contract deliverables (Exhibit B) and annual compensation (Exhibit C) for FY22-23.
Summary: The contract between MLT and the Town is in its fourth and final year per the term of the current agreement. Staff expects to work with MLT in the coming year to work through contract edits to bring a new agreement to Town Council for FY23-24. The current contract was established with general contract provisions, scope of services (Exhibit A), and annual planning calendar (Exhibit D) that were consistent for the life of the agreement. However, the annual contract deliverables (Exhibit B) and annual compensation (Exhibit C) require annual update for each fiscal year.
In January, Town Council and MLT Board had a joint meeting to discuss focus items the Town Council wanted to see addressed in the marketing efforts for FY22-23. In the same meeting, Town Council established the funding to be allocated to MLT for FY22-23. The funding, $2M and the quarterly payment schedule is included in the attached contract.
In April, MLT and the Town Council had a joint meeting to discuss the draft deliverables that MLT had created to address the focus items requested by Town Council. The meeting included discussion on a few points of clarification and general acceptance of the deliverables as drafted.
The deliverables are included in the attached agreement.
Attachments:
1. Service Agreement - Mammoth Lakes Tourism
a. Exhibit A – Scope of Services
b. Exhibit B – Contract Deliverables
c. Exhibit C – Annual Compensation
d. Exhibit D – Annual Planning Calendar
SERVICES AGREEMENT BETWEEN THE TOWN OF MAMMOTH
LAKES AND MAMMOTH LAKES TOURISM
1. PARTIES AND DATE.
This Agreement is made and entered into effective on the 1 st day of July 2019, by and
between the Town of Mammoth Lakes, a municipal corporation, organized under the laws of the State of California, with its principal place of business at 437 Old Mammoth Rd., Suite 230, Mammoth Lakes, California, 93546 (“Town”) and Mammoth Lakes Tourism, a California mutual benefit corporation and Federal 501(c)(6) nonprofit, with its principal place of business at 2520 Main Street, Mammoth Lakes CA, 93546 (“Contractor” or “MLT”). Town and Contractor are sometimes individually referred to herein as “Party” and collectively as “Parties.”
2. RECITALS.
2.1 Contractor.
Contractor desires to perform and assume responsibility for the provision of Town’s tourism attraction, marketing and branding services, required by the Town on the terms and conditions set forth in this Agreement. Contractor represents that it is experienced in providing said professional services and is familiar with the plans of Town.
2.2 Project.
Town desires to engage Contractor to render such professional services related to Town’s visitor attraction, marketing, branding, and visitor experience as set forth in this Agreement.
3. TERMS.
3.1 Scope of Services and Term.
3.1.1 General Scope of Services. Contractor promises and agrees to furnish to the Town all labor, materials, tools, equipment, services, and incidental and customary work necessary to fully and adequately supply the professional services related to visitor attraction, marketing, branding, public relations and visitor experiences (“Services”). The Services are more particularly described in Exhibit “A” attached hereto and incorporated herein by reference. All Services shall be subject to, and performed in accordance with, this Agreement, the exhibits attached hereto and incorporated herein by reference, and all applicable local, state and federal laws, rules and regulations. Exhibit “B” sets forth the deliverables under the scope of work which will be reviewed annually by the parties and updated by written mutual agreement.
3.1.2 Term. The term of this Agreement shall commence on July 1, 2019 and terminate June 30, 2023, The Town and MLT may agree to extend the term of this agreement for up to one additional year by written mutual agreement. Notwithstanding the foregoing, this Agreement may be terminated as provided herein.
MLT Services Agreement - FY 2019-20 to 2022-23
2 3.2 Responsibilities of Contractor.
3.2.1 Independent Contractor; Control and Payment of Subordinates. The Services shall be performed by Contractor or under its supervision. Contractor will determine the means, methods and details of performing the Services subject to the requirements of this Agreement. Town retains Contractor on an independent contractor basis and not as an employee.
Contractor retains the right to perform similar or different services for others during the term of this Agreement. Any additional personnel performing the Services under this Agreement on behalf of Contractor shall also not be employees of Town and shall at all times be under Contractor's exclusive direction and control. Neither Town, nor any of its officials, officers, directors, employees or agents shall have control over the conduct of Contractor or any of Contractor's officers, employees, or agents, except as set forth in this Agreement. Contractor shall pay all wages, salaries, and other amounts due such personnel in connection with their performance of Services under this Agreement and as required by law. Contractor shall be responsible for all reports and obligations respecting such additional personnel, including, but not limited to: social security taxes, income tax withholding, unemployment insurance, disability insurance, and workers’ compensation insurance.
3.2.2 Key Personnel. Contractor has represented to Town that certain key personnel will perform and coordinate the Services under this Agreement. The key personnel for performance of this Agreement are as follows: Executive and the Board of Directors.
3.2.3 Town's Representative. The Town hereby designates the Town Manager or designee, to act as its representative in all matters pertaining to the administration and performance of this Agreement (“Town's Representative”). Town's Representative shall have the power to act on behalf of the Town but not the authority to change the total compensation due to Contractor under this Agreement. Any official communication from the Town of Mammoth Lakes with respect to the performance of this contract by the Contractor must come from either the Town Manager or the Town Council, and no other party.
3.2.4 Contractor's Representative. Contractor hereby designates John Urdi, Executive Director or his/her designee, or the executive director as may be filled during the term of this agreement, to act as its representative for the performance of this Agreement (“Contractor's Representative”). Contractor's Representative shall have full authority to represent and act on behalf of the Contractor for all purposes under this Agreement at the direction of the MLT Board.
The Contractor's Representative shall supervise and direct the Services, using his/her best skill and attention, and shall be responsible for all means, methods, techniques, sequences, and procedures and for the satisfactory coordination of all portions of the Services under this Agreement.
3.2.5 Coordination of Services. Contractor agrees to work closely with Town staff in the performance of Services and shall be available to Town's staff, Contractors and other staff at all reasonable times.
3.2.6 Standard of Care; Performance of Employees. Contractor shall perform all Services under this Agreement in a skillful and competent manner, consistent with the standards generally recognized as being employed by professionals in the same discipline in the State of
MLT Services Agreement - FY 2019-20 to 2022-23
3 California. Contractor represents and maintains that it is skilled in the professional calling necessary to perform the Services. Contractor warrants that all employees and subcontractors shall have sufficient skill and experience to perform the Services assigned to them. Finally, Contractor represents that it, its employees and subcontractors have all licenses, permits, qualifications and approvals of whatever nature that are legally required to perform the Services, and that such licenses and approvals shall be maintained throughout the term of this Agreement. As provided for in the indemnification provisions of this Agreement, Contractor shall perform, at its own cost and expense and without reimbursement from the Town, any services necessary to correct errors or omissions which are caused by the Contractor's failure to comply with the standard of care provided for herein.
3.2.7 Laws and Regulations. Contractor shall keep itself fully informed of and in compliance with all local, state and federal laws, rules and regulations in any manner affecting the performance of the Services, and shall give all notices required by law. Contractor shall be liable for all violations of such laws and regulations in connection with Services. If Contractor performs any work knowing it to be contrary to such laws, rules and regulations, Contractor shall be solely responsible for all costs arising therefrom. Contractor shall defend, indemnify and hold Town, its officials, directors, officers, employees, agents, and volunteers free and harmless, pursuant to the indemnification provisions of this Agreement, from any claim or liability arising out of any failure or alleged failure to comply with such laws, rules or regulations
3.2.8 Insurance:
3.2.8.1 Time for Compliance. Contractor shall not commence work under this Agreement until it has provided evidence satisfactory to the Town that it has secured all insurance required under this section. In addition, Contractor shall not allow any subcontractor to commence work on any subcontract until it has provided evidence satisfactory to the Town that the subcontractor has secured all insurance required under this section.
3.2.8.2 Types of Insurance Required. As a condition precedent to the effectiveness of this Agreement for work to be performed hereunder, and without limiting the indemnity provisions of the Agreement, the Contractor, in partial performance of its obligations under such Agreement, shall procure and maintain in full force and effect during the term of the Agreement the following policies of insurance. If the existing policies do not meet the insurance requirements set forth herein, Contractor agrees to amend, supplement or endorse the policies to do so.
(A) Commercial General Liability: Commercial General Liability Insurance which affords coverage at least as broad as Insurance Services Office “occurrence” form CG 0001, or the exact equivalent, and shall be no less than $1,000,000 per occurrence and no less than $2,000,000 in the general aggregate. Defense costs shall be paid in addition to the limits.
The policy shall contain no endorsements or provisions limiting coverage for (1) contractual liability; (2) cross liability exclusion for claims or suits by one insured against another; or (3) contain any other exclusion contrary to the Agreement.
(B) Automobile Liability Insurance: Automobile Liability Insurance with coverage at least as broad as Insurance Services Office Form CA 0001 covering “Any Auto” (Symbol 1), or the exact equivalent, covering bodily injury and property damage for all activities
MLT Services Agreement - FY 2019-20 to 2022-23
4 shall be in an amount of not less than $1,000,000 combined limit for each occurrence. (C) Workers’ Compensation: Workers' Compensation Insurance, as required by the State of California and Employer's Liability Insurance with a limit of not less than $1,000,000 per accident for bodily injury and disease.
(D) Professional Liability: Professional Liability insurance with minimum limits of $1,000,000. Covered professional services shall specifically include all work to be performed under the Agreement and delete any exclusions that may potentially affect the work to be performed (for example, any exclusions relating to lead, asbestos, pollution, testing, underground storage tanks, laboratory analysis, soil work, etc.). If coverage is written on a claimsmade basis, the retroactive date shall precede the effective date of the initial Agreement and continuous coverage will be maintained or an extended reporting period will be exercised for a period of at least three (3) years from termination or expiration of this Agreement.
3.2.8.3 Endorsements. Required insurance policies shall not be in compliance if they include any limiting provision or endorsement that has not been submitted to the Town for approval.
(A) The policy or policies of insurance required by Section 3.2.8.2(A), Commercial General Liability shall be endorsed to provide the following:
(1) Additional Insured: Contractor agrees to endorse the third party general liability coverage required herein to include as additional insured the Town, its officials, employees and agents, using standard ISO endorsement No. CG 2010 with an edition date of 1985.
Contractor also agrees to require all contractors, subcontractors, and anyone else involved in any way with the Services contemplated by this Agreement to do likewise.
(2) Cancellation: Required insurance policies shall not be canceled or the coverage reduced until a thirty (30) day written notice of cancellation has been served upon the Town except ten (10) days shall be allowed for non-payment of premium.
(B) The policy or policies of insurance required by Section 3.2.10.2(B) Automobile Liability, and Section 3.2.8.2(D) Professional Liability, shall be endorsed to provide the following:
(1) Cancellation: Required insurance policies shall not be canceled or the coverage reduced until a thirty (30) day written notice of cancellation has been served upon the Town except ten (10) days shall be allowed for non-payment of premium.
(C) The policy or policies of insurance required by Section 3.2.8.2(C), Workers' Compensation, shall be endorsed to provide the following:
MLT Services Agreement - FY 2019-20 to 2022-23
5 (1) Waiver of Subrogation: A waiver of subrogation stating that the insurer waives all rights of subrogation against the indemnified parties.
(2) Cancellation: Required insurance policies shall not be canceled or the coverage reduced until a thirty (30) day written notice of cancellation has been served upon the Town except ten (10) days shall be allowed for non-payment of premium.
3.2.8.4 Primary and Non-Contributing Insurance. All insurance coverages shall be primary and any other insurance, deductible, or self-insurance maintained by the indemnified parties shall not contribute with this primary insurance. Policies shall contain or be endorsed to contain such provisions.
3.2.8.5 Waiver of Subrogation. Required insurance coverages shall not prohibit Contractor from waiving the right of subrogation prior to a loss. Contractor shall waive all subrogation rights against the indemnified parties. Policies shall contain or be endorsed to contain such provisions.
3.2.8.6 Deductible. Any deductible or self-insured retention must be approved in writing by the Town and shall protect the indemnified parties in the same manner and to the same extent as they would have been protected had the policy or policies not contained a deductible or self-insured retention.
3.2.8.7 Evidence of Insurance. Contractor, concurrently with the execution of the Agreement, and as a condition precedent to the effectiveness thereof, shall deliver either certified copies of the required policies, or original certificates and endorsements on forms approved by the Town. The certificates and endorsements for each insurance policy shall be signed by a person authorized by that insurer to bind coverage on its behalf. At least fifteen (15) days prior to the expiration of any such policy, evidence of insurance showing that such insurance coverage has been renewed or extended shall be filed with the Town. If such coverage is cancelled or reduced, Contractor shall, within ten (10) days after receipt of written notice of such cancellation or reduction of coverage, file with the Town evidence of insurance showing that the required insurance has been reinstated or has been provided through another insurance company or companies.
3.2.8.8 Failure to Maintain Coverage. Contractor agrees to suspend and cease all operations hereunder during such period of time as the required insurance coverage is not in effect and evidence of insurance has not been furnished to the Town. The Town shall have the right to withhold any payment due Contractor until Contractor has fully complied with the insurance provisions of this Agreement. In the event that the Contractor's operations are suspended for failure to maintain required insurance coverage, the Contractor shall not be entitled to an extension of time for completion of the Services because of production lost during suspension.
3.2.8.9 Acceptability of Insurers. Each such policy shall be from a company or companies with a current A.M. Best's rating of no less than A:VII and authorized to do business in the State of California, or otherwise allowed to place insurance through surplus line
MLT Services Agreement - FY 2019-20 to 2022-23
6 brokers under applicable provisions of the California Insurance Code or any federal law.
3.2.8.10 Insurance for Subcontractors. All subcontractors shall be included as additional insureds under the Contractor's policies, or the Contractor shall be responsible for causing subcontractors to purchase the appropriate insurance in compliance with the terms of these Insurance Requirements, including adding the Town as an Additional Insured to the subcontractor's policies. Contractor shall provide to Town satisfactory evidence as required under Section 3.2.8.1 of this Agreement.
3.2.9 Safety. Contractor shall execute and maintain its work so as to avoid injury or damage to any person or property. In carrying out its Services, the Contractor shall at all times be in compliance with all applicable local, state and federal laws, rules and regulations, and shall exercise all necessary precautions for the safety of employees appropriate to the nature of the work and the conditions under which the work is to be performed.
3.3 Fees and Payments.
3.3.1 Compensation. The Town will provide to Contractor compensation under the terms and conditions as provided for in Exhibit “C”. Exhibit “C” will be updated each fiscal year to reflect the current year compensation for MLT based on the Town’s adopted base budget for Transient Occupancy Tax (TOT) revenues.
3.3.2 Reserved.
3.3.3 Reimbursement for Expenses. The compensation provided for in this Agreement constitutes the total compensation to be provided to Contractor. Contractor shall not be granted additional reimbursement for any expenses.
3.3.4 Extra Work. At any time during the term of this Agreement, Town may request that Contractor perform Extra Work to be agreed upon in writing between the parties in exchange for additional compensation to be agreed upon between the parties. As used herein, "Extra Work" means any work which is determined by Town to be necessary for the proper completion of the agreed upon task, service or project, but which the Parties did not reasonably anticipate would be necessary at the execution of this Agreement. Contractor shall not perform, nor be compensated for, Extra Work without written authorization from the Town.
3.4 Accounting Records.
3.4.1 Maintenance and Inspection. Contractor shall maintain complete and accurate records with respect to all costs and expenses incurred under this Agreement. All such records shall be clearly identifiable. Contractor shall allow a representative of Town during normal business hours to examine, audit, and make transcripts or copies of such records and any other documents created pursuant to this Agreement. Contractor shall allow inspection of all work, data, documents, proceedings, and activities related to the Agreement for a period of three (3) years from the date of final payment under this Agreement.
MLT Services Agreement - FY 2019-20 to 2022-23
7 3.5 General Provisions.
3.5.1 Termination of Agreement.
3.5.1.1 Grounds for Termination. Town may by written notice to Contractor, terminate the whole or any part of this Agreement at any time and without cause by giving written notice to Contractor of such termination, and specifying the effective date thereof, at least sixty (60) days before the effective date of such termination. Upon termination, Contractor shall be compensated only for those services which have been actually rendered to Town, and Contractor shall be entitled to no further compensation. Contractor may not terminate this Agreement except for cause, which shall consist solely of a breach by Town that remains uncured following sixty (60) days notice from Contractor to Town specifying the nature of the alleged breach. Contracts entered into by Contractor which are supported by funds provided under this Agreement, which are consistent with the purposes of this Agreement, and for which the project or service was approved through the a public process approved by Contractor’s Board of Directors and for which funds were allocated shall continue to be funded by the Town to the extent possible, subject to the availability of funding and ability for the Town to assume the contractual obligations, through what would otherwise have been the expiration date of this Agreement if this Agreement is terminated without cause.
3.5.1.2 Effect of Termination. If this Agreement is terminated as provided herein, Town may require Contractor to provide all finished or unfinished Documents and Data and other information of any kind prepared by Contractor in connection with the performance of Services under this Agreement. Contractor shall be required to provide such document and other information within fifteen (15) days of the request.
3.5.1.3 Replacement Services. In the event this Agreement is terminated in whole or in part as provided herein, Town may procure, upon such terms and in such manner as it may determine appropriate, services similar to those terminated.
3.5.2 Delivery of Notices. All notices permitted or required under this Agreement shall be given to the respective parties at the following address, or at such other address as the respective parties may provide in writing for this purpose:
Contractor: Mammoth Lakes Tourism
2520 Main Street
P.O. Box 48
Mammoth Lakes, CA 93546
ATTN: John Urdi, Executive Director
Town: Town of Mammoth Lakes
Old Mammoth Rd., Suite 230
Mammoth Lakes, CA 93546
ATTN: Town Manager
Such notice shall be deemed made when personally delivered or when mailed, forty-eight (48) hours after deposit in the U.S. Mail, first class postage prepaid and addressed to the party at
MLT Services Agreement - FY 2019-20 to 2022-23
8 its applicable address. Actual notice shall be deemed adequate notice on the date actual notice occurred, regardless of the method of service.
3.5.3 Ownership of Materials and Confidentiality.
3.5.3.1 Documents & Data; Licensing of Intellectual Property. This Agreement creates a non-exclusive and perpetual license for Town to copy, use, modify, reuse, or sublicense any and all copyrights, designs, and other intellectual property embodied in plans, specifications, studies, drawings, estimates, and other documents or works of authorship fixed in any tangible medium of expression, including but not limited to, physical drawings or data magnetically or otherwise recorded on computer diskettes, which are prepared or caused to be prepared by Contractor under this Agreement (“Documents & Data”). Contractor shall require all subcontractors to agree in writing that Town is granted a non-exclusive and perpetual license for any Documents & Data the subcontractor prepares under this Agreement. Contractor represents and warrants that Contractor has the legal right to license any and all Documents & Data.
Contractor makes no such representation and warranty in regard to Documents & Data which were prepared by design professionals other than Contractor or provided to Contractor by the Town.
Town shall not be limited in any way in its use of the Documents & Data at any time, provided that any such use not within the purposes intended by this Agreement shall be at Town's sole risk.
3.5.3.2 Confidentiality. All ideas, memoranda, specifications, plans, procedures, drawings, descriptions, computer program data, input record data, written information, and other Documents & Data either created by or provided to Contractor in connection with the performance of this Agreement shall be held confidential by Contractor. Such materials shall not, without the prior written consent of Town, be used by Contractor for any purposes other than the performance of the Services. Nor shall such materials be disclosed to any person or entity not connected with the performance of the Services. Nothing furnished to Contractor which is otherwise known to Contractor or is generally known, or has become known, to the related industry shall be deemed confidential.
3.5.3.3 Confidential Information. The Town shall refrain from releasing Contractor’s proprietary information ("Proprietary Information") unless the Town's legal counsel determines that the release of the Proprietary Information is required by the California Public Records Act or other applicable state or federal law, or order of a court of competent jurisdiction, in which case the Town shall notify Contractor of its intention to release Proprietary Information.
Contractor shall have five (5) working days after receipt of the Release Notice to give Town written notice of Contractor's objection to the Town's release of Proprietary Information. Contractor shall indemnify, defend and hold harmless the Town, and its officers, directors, employees and agents from and against all liability, loss, cost or expense (including attorney’s fees) arising out of a legal action brought to compel the release of Proprietary Information. Town shall not release the Proprietary Information after receipt of the Objection Notice unless either: (1) Contractor fails to fully indemnify, defend (with Town's choice of legal counsel), and hold Town harmless from any legal action brought to compel such release; and/or (2) a final and non-appealable order by a court of competent jurisdiction requires that Town release such information.
MLT Services Agreement - FY 2019-20 to 2022-23
9 3.5.4 Brown Act, Public Records Act, Conflict of Interest and Harassment Training and Compliance. At all times during the term of this Agreement Contractor’s board of directors shall comply fully with the Ralph M. Brown Act, Government Code Section 54950 et seq. Contractor’s obligation hereunder shall not be limited to complying with the Brown Act with respect to the Services, but rather such obligations shall apply to all activities of Contractor and/or its board during the term of this Agreement. Contractor shall comply with the California Public Records Act (PRA) (Government Code Section 6250 et seq). Contractor shall comply with the provisions of the Political Reform Act and the related regulations adopted by California Fair Political Practices Commission, including without limitation the provisions and regulations concerning conflicts of interest. Specific conflict standards for the Board and Staff will be defined in an adopted conflict of interest policy. Contractor’s management staff and board shall attend similar harassment and ethics training as required of elected officials at least every two years and within six months of taking on their respective position. Contractor staff and board will attend similar harassment training as required of Town elected officials and staff, by attending Town or, other governmental agency sponsored training or similar online training program. Documentation of training will be maintained by the contractor. MLT shall notify the Town Clerk of any Board vacancy and the name(s) of all new Board members. The Town, with costs funded from the Tourism Reserve as provided for in Exhibit C will provide clerking support services to include preparation of agendas, clerking meetings, preparing minutes and coordination of compliance with the above laws and similar support for standing committees that are subject to the Brown Act. All of Contractor’s public meetings shall be held in the Town Council Chambers and broadcast though the Granicus system, which may include cable TV government channel broadcasting, unless there is a conflict for meeting space and meetings cannot be rescheduled.
3.5.5 Reserved
3.5.6 Cooperation; Further Acts. The Parties shall fully cooperate with one another, and shall take any additional acts or sign any additional documents as may be necessary, appropriate or convenient to attain the purposes of this Agreement.
3.5.7 Attorney's Fees. If either party commences an action against the other party, either legal, administrative or otherwise, arising out of or in connection with this Agreement, the prevailing party in such litigation shall be entitled to have and recover from the losing party reasonable attorney's fees and all other costs of such action.
3.5.8 Indemnification.
3.5.8.1 Scope of Indemnity. To the fullest extent permitted by law, Contractor shall defend, indemnify and hold the Town, its directors, officials, officers, employees, volunteers and agents free and harmless from any and all claims, demands, causes of action, costs, expenses, liability, loss, damage or injury of any kind, in law or equity, to property or persons, including wrongful death, in any manner arising out of, pertaining to, or incident to any alleged acts, errors or omissions, or willful misconduct of Contractor, its officials, officers, employees, subcontractors, Contractors or agents in connection with the performance of the Contractor's Services or this Agreement, including without limitation the payment of all consequential damages, expert witness fees and attorney’s fees and other related costs and expenses.
MLT Services Agreement - FY 2019-20 to 2022-23
10 3.5.8.2 Additional Indemnity Obligations. Contractor shall defend, with counsel of Town’s choosing and at Contractor's own cost, expense and risk, any and all claims, suits, actions or other proceedings of every kind covered by Section 3.5.8.1 that may be brought or instituted against Town or its directors, officials, officers, employees, volunteers and agents. Contractor shall pay and satisfy any judgment, award or decree that may be rendered against Town or its directors, officials, officers, employees, volunteers and agents as part of any such claim, suit, action or other proceeding. Contractor shall also reimburse Town for the cost of any settlement paid by Town or its directors, officials, officers, employees, agents or volunteers as part of any such claim, suit, action or other proceeding. Such reimbursement shall include payment for Town's attorney's fees and costs, including expert witness fees. Contractor shall reimburse Town and its directors, officials, officers, employees, agents, and/or volunteers, for any and all legal expenses and costs incurred by each of them in connection therewith or in enforcing the indemnity herein provided. Contractor's obligation to indemnify shall not be restricted to insurance proceeds, if any, received by the Town, its directors, officials officers, employees, agents, or volunteers.
3.5.9 Entire Agreement. This Agreement contains the entire Agreement of the parties with respect to the subject matter hereof, and supersedes all prior negotiations, understandings or agreements. This Agreement may only be modified by a writing signed by both parties.
3.5.10 Governing Law. This Agreement shall be governed by the laws of the State of California. Venue shall be in Mono County.
3.5.11 Time of Essence. Time is of the essence for each and every provision of this Agreement.
3.5.12 Town's Right to Employ Other Contractors. Town reserves the right to employ other Contractors.
3.5.13 Successors and Assigns. This Agreement shall be binding on the successors and assigns of the parties.
3.5.14 Assignment or Transfer. Contractor shall not assign, hypothecate, or transfer, either directly or by operation of law, this Agreement or any interest herein without the prior written consent of the Town. Any attempt to do so shall be null and void, and any assignees, hypothecates or transferees shall acquire no right or interest by reason of such attempted assignment, hypothecation or transfer.
3.5.15 Construction; References; Captions. Since the Parties or their agents have participated fully in the preparation of this Agreement, the language of this Agreement shall be construed simply, according to its fair meaning, and not strictly for or against any Party. Any term referencing time, days or period for performance shall be deemed calendar days and not work days.
All references to Contractor include all personnel, employees, agents, and subcontractors of Contractor, except as otherwise specified in this Agreement. All references to Town include its elected officials, officers, employees, agents, and volunteers except as otherwise specified in this Agreement. The captions of the various articles and paragraphs are for convenience and ease of
MLT Services Agreement - FY 2019-20 to 2022-23
11 reference only, and do not define, limit, augment, or describe the scope, content, or intent of this Agreement.
3.5.16 Amendment; Modification. No supplement, modification, or amendment of this Agreement shall be binding unless executed in writing and signed by both Parties.
3.5.17 Waiver. No waiver of any default shall constitute a waiver of any other default or breach, whether of the same or other covenant or condition. No waiver, benefit, privilege, or service voluntarily given or performed by a Party shall give the other Party any contractual rights by custom, estoppel, or otherwise.
3.5.18 No Third-Party Beneficiaries. There are no intended third party beneficiaries of any right or obligation assumed by the Parties.
3.5.19 Invalidity; Severability. If any portion of this Agreement is declared invalid, illegal, or otherwise unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect.
3.5.20 Prohibited Interests. Contractor maintains and warrants that it has not employed nor retained any company or person, other than a bona fide employee working solely for Contractor, to solicit or secure this Agreement. Further, Contractor warrants that it has not paid nor has it agreed to pay any company or person, other than a bona fide employee working solely for Contractor, any fee, commission, percentage, brokerage fee, gift or other consideration contingent upon or resulting from the award or making of this Agreement. For breach or violation of this warranty, Town shall have the right to rescind this Agreement without liability. For the term of this Agreement, no member, officer or employee of Town, during the term of his or her service with Town, shall have any direct interest in this Agreement, or obtain any present or anticipated material benefit arising therefrom.
3.5.21 Equal Opportunity Employment. Contractor represents that it is an equal opportunity employer and it shall not discriminate against any subcontractor, employee or applicant for employment because of race, religion, color, national origin, handicap, ancestry, sex or age. Such non-discrimination shall include, but not be limited to, all activities related to initial employment, upgrading, demotion, transfer, recruitment or recruitment advertising, layoff or termination. Contractor shall also comply with all relevant provisions of Town's Minority Business Enterprise program, Affirmative Action Plan or other related programs or guidelines currently in effect or hereinafter enacted.
3.5.22 Labor Certification. By its signature hereunder, Contractor certifies that it is aware of the provisions of Section 3700 of the California Labor Code which require every employer to be insured against liability for Worker's Compensation or to undertake self-insurance in accordance with the provisions of that Code, and agrees to comply with such provisions before commencing the performance of the Services.
3.5.23 Authority to Enter Agreement. Contractor has all requisite power and authority to conduct its business and to execute, deliver, and perform the Agreement. Each Party warrants that the individuals who have signed this Agreement have the legal power, right, and
MLT Services Agreement - FY 2019-20 to 2022-23
12 authority to make this Agreement and bind each respective Party.
3.5.24 Counterparts. This Agreement may be signed in counterparts, each of which shall constitute an original.
3.6 Subcontracting.
3.6.1 To the extent that Contractor subcontracts any portion of the work required by this Agreement, each such subcontract shall contain a provision making it subject to all relevant provisions stipulated in this Agreement.
TOWN OF MAMMOTH LAKES MAMMOTH LAKES TOURISM
By: By:
Daniel C. Holler John Urdi, Executive Director
Town Manager
John Morris, Chairman
Attest:
By:
Jamie Gray, Town Clerk
Approved as to Form:
By:
Andrew Morris, Town Attorney
MLT Services Agreement - FY 2019-20 to 2022-23
A - 1
EXHIBIT “A”
SCOPE OF SERVICES
Mammoth Lakes Tourism (MLT) is tasked with improving the tourism industry in Town and increasing quality visitation. The scope of services provides an overview of the engagement between MTL and the Town of Mammoth Lakes. Specific SMART deliverables within these scope of service categories will be drafted by MLT and delivered to Town Council as part of the annual budget and operating plan review. MLT will be
Access & Transportation Awareness
This service category is focused on increasing awareness of travel access to the destination. The intent is for MLT to drive outbound communications and marketing to improve both visitor awareness of travel options to and within town as well as monitor efficacy of subsidy programs that support regional transportation. Examples of Access and Transportation Awareness include but are not limited to:
● Air Access
○ Future Connectivity, Airline Partners, Airport Expansion ● Air Service Promotion - Develop advertising and communication strategy for regional air service into MMH through media buying partners
○ Promote air service locally through various channels
○ Collaborate with airline partners for “locals’ discount program” ○ Partner with local businesses to promote air service to their guests ● In-Town Transportation Awareness
● Regional Mobility
Brand & Community Awareness
As a destination and a brand, the Town of Mammoth Lakes engages MLT to develop and articulate a tourism destination voice that attracts people to the destination. This voice takes into consideration the disparate audiences that are engaged by tourism and marketing to visit the community, Examples of Brand and Community Awareness include but are not limited to:
● Brand Voice for Community
○ Develop tone of voice, key messaging and outreach strategy ● Domestic & International Marketing
○ Develop marketing plans to reach target audiences in order to increase visitation during identified periods (shoulder season, fall, midweek winter) ○ Maintain website with up-to-date information on local businesses and attractions ○ Manage destination Visitor Guide
● Multi-Season Opportunities
● Sustainable Visitation
MLT Services Agreement - FY 2019-20 to 2022-23
A - 2
● Destination Draw
○ Recreation
○ Business
○ Community
○ Events, Arts & Culture
● Public Relations / Communications
Experience & Attractions
Mammoth Lakes primary drivers for visitation are the experiences delivered in the region and the recreation opportunities available. MLT is tasked to drive awareness of and facilitate the development of best-in-class experiences that drive visitation. This includes leveraging partnerships to create recreation opportunities in the surrounding forest lands as well as create program and event support system for experiences in town. Examples of Experiences & Attractions include but are not limited to:
● Event Promotion, Development & Support
● Activity Promotion
● Diverse experience opportunities
● Sustainable Visitation
In Market Communication (B2C)
While outreach to visitors are their point of origin is critical so is the engagement both with the visitor once in the town. MLT will develop communication tools to educate our visitors once in the community. Examples of B2C include but are not limited to:
● Collateral tools
○ Maps, Visitor Guides, Stickers
● Banners
○ Street and Event
● Wayfinding
● In-person representation (boots on the ground)
○ Marketing manager develops communication strategy within local community ○ California Welcome Center
● Local promotion programs
In Market Engagement (B2B)
Integral to the success of tourism outreach is the engagement and support of the local business community that drives tourism engagement and revenue generation. MLT will develop communication tools to educate and engage the tourism industry in the town. Examples of B2B include but are not limited to:
● Marketing Education Programs
● Local advertising programs
MLT Services Agreement - FY 2019-20 to 2022-23
A - 3
● Public Engagement & Outreach
● Local Partnerships (Chamber, MLR, Etc.)
Administration
There are programmatic oversight and financial management roles assigned to MLT. These Programs and management of funds are executed by MLT and include:
● TBID Administration
● Event Allocations
MLT Services Agreement - FY 2019-20 to 2022-23
B - 1
EXHIBIT “B”
Mammoth Lakes Tourism
FY 2022-23 - DELIVERABLES
The FY 2022-23 deliverables reflect MLT’s commitment to a community-first approach in presenting the Town of Mammoth Lakes to our residents and visitors and in maintaining our brand awareness in existing and emerging destination markets. Stewardship for our community and environment are paramount.
I. Overarching Organization Strategy: Community Vision of Sustainable Revenue Generation The Town of Mammoth Lakes continues to thrive as a tourism-based destination from the revenues associated with visitation. Mammoth Lakes Tourism will continue to work to maximize revenues for our businesses and the Town while taking the lead role in education, stewardship, and responsible travel. Balancing resident quality of life, environmental protection and economic prosperity will be the ongoing focus. Considering staffing challenges throughout the town, more people or 100% occupancy is no longer the goal; instead, the focus will be on enhancing the experience of our visitors, and our locals, while maximizing revenues.
In this case, “sustainable” means “to be able to be maintained at a certain level or rate” and “to use a resource without it being depleted or permanently damaged” such as our natural recreation resources.
II. Overarching Organization Objectives:
1. Increased Brand and Community Awareness
2. Enhanced Community Engagement and Communications
3. Access and Mobility Awareness and Expansion
III. Overarching Organization Deliverables:
A. Achieve $23m in TOT revenues for FY 2022-23 with 6 months at $2m+ and 5 months at $1m+.
B. Achieve $6m in TBID revenues for FY 2022-23 via increased length of stay & visitor spend.
C. Increase midweek blended average occupancy in January, February & March from
59.5% to 62% by significantly increasing investment for destination marketing for winter 2022-23.
MLT Services Agreement - FY 2019-20 to 2022-23
B - 2
D. Enplanement goals for FY 2022-23 of 4,500 at MMH and 15,000 at BIH (goal of 10,000+ at MMH in the coming years).
E. Renew TBID (10-years) by September 2022 and achieve 66% support from assessed businesses.
F. Coordinate with TOML, MLH, MLR, MMSA, USFS and other entities to begin developing a comprehensive Sustainable Destination Management Plan for our future success.
G. Create a NPS (net promoter score) baseline for community perspective by April 2023.
This is to set a baseline of “How likely are you to recommend Mammoth Lakes as a vacation destination?”
I. Increased Brand and Community Awareness:
1. Responsible Travel & Visitor Education
A. Heavily educate via stewardship messaging to visitors both before they arrive and while they are here and promote alternative activities/locations to limit overcrowding in popular recreation areas. Focus 75%+ of summer 2022 marketing spend on stewardship & visitor education efforts.
B. Achieve five (5) quality (2m+ UVM) domestic PR summer story placements with community stewardship talking points included.
2. Domestic Marketing
A. Develop air service marketing plan for potential new markets starting in winter 2023-
24. B. Major marketing focus on midweek winter visitation to minimize the off-peak periods.
C. Email database growth increase by 10% (approx. 1,300) as compared to FY 2021-22 numbers.
D. Launch new brand campaign with focus on stewardship by Oct 2022.
E. Design and launch future-proof, mobile-first website based on new brand campaign by April 2023 and set new baseline for all web stats (i.e., page views, unique users, etc.)
3. Multi-Season & Need Period Opportunities
A. Emphasize marketing of fall months to re-establish and stabilize TOT revenues in September at $1+ million and October at $800,000+ for 2022.
B. Host 2 international media visits and 3 domestic media visits to promote fall through story placements.
MLT Services Agreement - FY 2019-20 to 2022-23
B - 3
4. Public Relations / Communications
A. Coordinate 20 high quality domestic media (non-syndicated) placements over 2021-
22. B. Achieve 10% growth in unique impressions domestically over 2021-22 (nonsyndicated).
C. Coordinate 12 high quality international media placements over 2021-22.
D. Achieve 10% growth in impressions internationally over 2021-22.
E. Host 15 domestic and 5 international highly qualified media visits.
F. Host the Midwest Travel Journalists Assoc from Oct. 5-9 focused on fall & air service messaging.
G. Promote high altitude training through Crib visitation and collaboration with Mammoth Track Club (Olympic focus). Host 40 athletes throughout the year and incorporate stewardship messaging in content.
5. International Marketing
A. Work with Visit California and Alterra to re-establish visitation from key international markets with initial focus on the United Kingdom, Australia, Canada, Latin America, India, and Europe.
B. Host 5 travel trade FAM trips to promote Mammoth Lakes as a year-round destination.
C. Increase the international traffic on VisitMammoth.com by 20%. Symphony dashboard to track.
D. Represent MLT at 8-10 international trade and media sales missions / industry conferences to promote Mammoth Lakes as a year-round destination.
II. Enhanced Community Engagement and Communications
1. Local Promotion and Advertising Programs
A. Create advertising and promotion plans (including work with MLCC, Lodging and Restaurant Associations) for local outreach both to residents and visitors for restaurants, retail, activities, gift cards, air programs, events, etc.
B. Track website pass-throughs to local businesses and events and achieve 5% (approx. 14K) increase over 2021-22 actuals.
2. Public Engagement and Outreach
A. Continue Community Coffee events, virtually, with a goal of 40+ participants monthly.
B. Distribute 5-in-5 weekly via email – grow email distribution list by 20% percent.
MLT Services Agreement - FY 2019-20 to 2022-23
B - 4
C. Monthly Tourism Insights email – grow email distribution list by 10% percent.
D. Host an annual open house in Spring 2023 with a goal of 50 attendees.
E. Expand board member engagement including their roles and expectations within the community.
F. Work with global research leaders to provide actionable recommendations for engaging residents/businesses by November 2022.
3. Local Partnerships
A. Assist TOML in the marketing of the workforce housing program to help educate locals on efforts to mitigate the ongoing housing crisis.
B. Craft a communications plan to promote the ESCCRP 50,000-acre wildfire reduction effort (“The Donut”) and the preventative steps being done to protect Mammoth Lakes. Have staff participate in the Citizens Wildfire Academy C. Continue to participate in, and provide promotional support for, Camp Like a Pro program.
4. (B2C) – Banners & Signage
A. MLT to produce quality banner product promoting 4-seasons and work with TOML to replace broken banners, hardware and hang banners as needed. Banners should go up in April and down in November and replaced by lighted snowflakes November through April.
B. Coordinate with TOML to secure digital safety and event message board on the corner of Old Mammoth Road and Main Street by summer/fall 2022.
C. Explore installing digital kiosks in key locations of town to provide real-time guest information and stewardship messaging on touch screen monitors.
5. Experience & Attractions: Event Promotion/Support
A. Increase budget to $300,000 (31% increase YOY) for 2022-23 event grant funding cycle for events in spring, summer, fall 2023 including a new Tier 1 event to fill offpeak event calendar.
B. Expand event promotion/advertising plan for summer 2022 to include campground hosts.
C. Develop an event survey to better understand visitor use, event success and local economic impact and implement for 2022-23 season.
MLT Services Agreement - FY 2019-20 to 2022-23
B - 5
III. Access and Mobility Awareness and Expansion
1. Air Access
A. MLT to continue to support MMH Airport and scheduled charter air service through marketing efforts, airline contracting, and subsidy negotiation and payments.
B. Explore possible expansion to year-round service at MMH and BIH in spring 2023.
C. Work towards adding one new carrier, one new market & upgraded aircraft type to BIH for Winter 2023-24.
D. Look at additional scheduled charter markets in California and the region for winter 2023-24.
2. Air Service Promotion
A. Increase marketing funding for both commercial and scheduled charter services by at least 60%.
B. Promote local air discount programs to encourage both commercial and scheduled charter flying to fill outbound, off-peak flights and increase number of locals’ discount codes requested/distributed by 5% over winter 2021-22.
C. Track fluctuations in BIH air service via NPS scores related directly to “visiting Mammoth Lakes”. Benchmark set at 79. Work with the TOML, business partners, transportation providers, MLCC and MMSA to reach an NPS score of 81 for summer 2022 and winter 2022-23 air visitors.
3. Regional Mobility
A. Continue to assist with coordination and subsidization of transportation services for air passengers arriving at BIH and MMH.
B. Actively seek additional rental car options for both BIH and MMH.
C. Develop comprehensive action plan for crisis management of winter highway closures and diversion plans for scheduled charter from MMH to BIH.
MLT Services Agreement - FY 2019-20 to 2022-23
C - 1
EXHIBIT “C”
COMPENSATION
The Town Council adjusted the compensation process for FY22-23, setting an appropriate level of funding based on marketing focus and deliverables. The previous compensation, based on approved Transient Occupancy Tax (TOT) revenue and a calculation of annual compensation was replaced with this specific amount for the final year of the contract. This compensation adjustment sets the funding provided to MLT only and does not adjust the percentage of TOT that is allocated to Tourism.
Section 1: Payments and Financial Accounting and Reporting (a) Funding Amount for FY 22-23: The annual compensation for FY22-23 has been set to $2,000,000 based on the requested marketing effort and defined deliverables. Notwithstanding this funding allocation, and except as provided below, Town shall make quarterly payments to Contractor for FY22-23 as provided below. If this Agreement is terminated prior to the end of a quarter for which payment has been made, Contractor shall refund to Town a prorated amount for the remainder of the quarter, in accordance with the termination provisions of the agreement.
The Town has established a Town-held “Tourism Reserve” to account for TOT revenues received in addition to the amount provided herein, consisting of 18.076923% of such additional revenues.
MLT may request the use of this reserve fund, but Town shall not be required to grant any such request. Prior to the expenditure of any portion of this reserve by the Town, the Town Council will consult with MLT on the Town use of this reserve. The use of this reserve requires Council approval via adoption of a resolution, appropriation of the funds and a budget amendment. The Tourism Reserve may be used to: (i) fund extra work agreed to by the parties to include, but not limited to expanded visitor experiences, special events, capital investment (i.e. signage and wayfinding), expanded promotion/marketing special projects (i.e. L.A. Kings Promotion) or
MLT Services Agreement - FY 2019-20 to 2022-23
C - 2
similar projects; or (ii) as otherwise approved by the Town Council. The Tourism Reserve is not to be used to supplant required services provided for in the agreement. (b) In the event that this Agreement is extended, MLT may carry over not more than 15% of the payments received from Town in one fiscal year to the next fiscal year to assist in meeting cash flow needs of MLT. A carryover of any amount in excess of 15% from one fiscal year to the next requires Town approval prior to August 31st and requires the specific use of such funds to be defined and made a part of the deliverables provided for in this Agreement. To the extent MLT performs an unapproved carryover of funds, Town shall retain funds that would otherwise be due to MLT in the following fiscal year, in an amount equal to the unapproved carryover. Any such funds retained by the Town shall be used for tourism related purposes as determined in the Town’s sole discretion. MLT will provide a proposed budget to the Town in May of each fiscal year. In addition to withholding funds as a result of an unapproved carryover, the Town may at its sole discretion reduce funding in future years if uncommitted reserves exceed 25% of the payments made by Town to MLT in any fiscal year.
(c) By January 30th of each year, MLT will provide to the Town an accounting, plus a copy of any audit, of expenditures showing the use of Town provided funding for the previous fiscal year, July 1 to June 30.
(d) Funds received from non-Town sources shall be identified and accounted for separately.
Separation of sources and uses of funds is necessary to provide accounting of the use of restricted funds in compliance with any restrictions placed on funding.
Section 2: The Town may in its sole discretion provide additional funding to MLT in amounts approved by a resolution of the Town Council. The resolution will set forth the purpose of the funding, the source, any restrictions, and other matters relating thereto.
Section 3. In the event MLT ceases to operate or exist, all unexpended Town funds held by MLT shall be returned to the Town.
MLT Services Agreement - FY 2019-20 to 2022-23
D - 1
EXHIBIT “D”
ANNUAL PLANNING CALENDAR
January Audited Financial Statement
Accounting of Expenditures of Town provided funding from prior year February Year to Date Financial Review
Programs update to Board of Directors
March Board of Directors Strategy & Goal Setting
Community Presentation
April MLT Deliverables Draft to Board of Directors
Deliverables and Strategy Draft to Town Council
May MLT Budget Draft to Board of Directors
Board of Directors to sign off on Deliverables.
June MLT Budget Approval
Council approval of budget and deliverables
July New Fiscal Year & Budget begins
Tracking of new Deliverables
August No Planning Events
September No Planning Events
October No Planning Events
November Quarter 1 Update
Prior Year Recap Report to Board and Town Council
December No Planning Events
Mammoth Lakes Town Council
Agenda Action Sheet
Title: Mammoth Lakes Tourism FY22-23 Budget Review.
Council Meeting Date: 6/1/2022
Prepared by: Rob Patterson, Administrative Services / Finance Director Recommended Motion: The Town Council will receive a presentation on the Mammoth Lakes Tourism FY22-23 Budget for comments or questions.
Summary: The contract between Mammoth Lakes Tourism (MLT) and the Town is in its fourth and final year per the term of the current agreement. The agreement includes an annual planning calendar designating the timing of discussion between MLT and the Town Council and the calendar calls for a presentation of the MLT budget in June of each year. This presentation will address that requirement.
The budget documents attached will be presented to the MLT Board for formal adoption at the June 1, 2022, Board meeting. During this presentation, MLT Executive Director John Urdi will walk the Town Council through the highlights of the budget for the coming fiscal year as approved by the MLT Board. The planned expenditures align with the strategic plan and deliverables requested by Town Council for FY22-23. The presentation will not cover every line item on their budget but the documents containing those details are attached for your review. Any questions that arise from this review should be presented to Mr. Urdi as part of the discussion, which can include comments provided on the presentation.
Attachments:
1. MLT FY22-23 - Strategic Plan
2. MLT FY22-23 - Measure A Budget
3. MLT FY22-23 - TBID Budget
4. Year over Year Budget Comparison
5. Budget Progression last 10 years
6. Final MLT FY22-23 Deliverables
FY 2022-23
Strategic Plan
MLT BOARD MEETING | MAY 2022
HUG WHAT YOU LOVE
FY21/22 State of MLT Business
FY22/23 Strategic Plan Framework
& Approach
FY22/23 Program Plans & Budgets
Domestic Consumer Program
PAID CHANNELS
OWNED CHANNELS
LOCAL MARKETING
Communications Program
EARNED CHANNELS
LOCAL COMMUNITY ENGAGEMENT
International Consumer Program
Special Events Program
2 AGENDA
3 MLT BUSINESS
STATE OF THE
4 ● Covid-19 business restrictions greatly reduced
● Delta and Omicron variants had impacts, but minimal
● Better behaved summer visitor base
● No major fires or smoke issues
● USFS forest closure impacted Labor Day weekend
● No out-of-state visitor quarantines
● October 29th early opening of Mammoth Mountain
● Nearly 17 FEET of snow had fallen by New Year’s, unfortunately, >4.5 feet has fallen since ● Record shattering TOT October – March (November to February up 40%+ each month) ● TOT revenues on pace to reach $26,000,000+ for FY 2021-22 (Budget $14.5m) ● BIH air service very successful - ZERO weather cancellations FY21/22 – A Year of Abundance
FY21/22 RECAP STATE OF THE BUSINESS
5 ● Expecting high demand for the 45 days from July 1 – August 15 ○ We are still a tourism destination that relies on visitation revenues for both businesses and TOML funding
● Continued concerns of overcrowding, visitor impacts and resident quality of life ● Housing shortage and staffing challenges will continue ● Continued questions of inevitable Covid-19 variants and their impacts ● Resident perceptions of visitation and impacts on quality of life ● Special events back in full force for summer 2022
● Bishop Airport to continue to provide consistent and reliable commercial air service ○ Adding San Francisco for summer 2022 with United Airlines ● Mammoth Yosemite Airport for scheduled charter
○ Adding Carlsbad and Hawthorne (LA) for summer 2022 with Advanced Airlines Assumptions
FY22/23 LOOKING FORWARD STATE OF THE BUSINESS
6 ● Focus on community and business by sharing Responsible Recreation messages and values ● The business community should work toward higher revenues from fewer visitors during peak demand timeframes (July/Aug)
○ More is NOT better, i.e. 100% occupancy can no longer be the goal ○ Is 70-80% occupancy at 100%+ of revenue proving to be more beneficial? ■ Higher revenues, with lower cost of business and impacts benefit all ■ Lower occupancy can be better managed in light of staffing challenge ■ Less wear and tear on businesses
○ High demand with limited supply gives opportunity to increase rates/prices ○ Easiest way to limit overcrowding is to manage yield
● Focus on longer-length, destination stays
● Becoming an elitist destination is NOT the intention; decreasing impacts is ● Work with Chamber to provide revenue and yield management training Continued Paradigm Shift
FY22/23 LOOKING FORWARD STATE OF THE BUSINESS
7 Overarching Organization Goals & Focus Points
FY22/23 LOOKING FORWARD STATE OF THE BUSINESS
Outreach to our
Community
Focus on
Education
Drive Quality
Visitation
1 2 3
8 ● Focus on mitigating visitor impacts (community and environmental) ● Relay benefits of off-peak visitation during historically slow periods ● Heavily promote stewardship and behavior expectations ○ "Hug What You Love” Campaign
○ “Mammoth Lakes Love Song”
○ Visitor and resident stewardship marketing messages throughout town ○ Encourage visitor distribution past the overly popular locations and times ○ Inspire good behavior, patience and kindness with all visitors ○ Help people arrive at ways they can assist us in protecting this place/experience FY22/23 LOOKING FORWARD STATE OF THE BUSINESS
GOAL #1 Focus on Education
Educate people regarding their impacts on our community and environment
9 ● Re-energize key international markets
● Continued heavy focus on midweek winter visitation
● Keep emphasis on establishing longer length of stay
● Focus efforts on off-peak visitation
● Develop destination visitor awareness through increased marketing spend ● Increase “ease of access” messaging with commercial air service to BIH ● Explore new air service markets, carriers and aircraft for winter 2023-24 ● Work towards year-round air service at both MMH and BIH ● Promote the Eastern Sierra region including National Parks, USFS land, public lands ● Encourage, attract and support special events and activities to promote off-peak visitation
FY22/23 LOOKING FORWARD STATE OF THE BUSINESS
GOAL #2 Drive Quality Visitation
Support residents & businesses by creating opportunities during slower periods
10 FY22/23 LOOKING FORWARD STATE OF THE BUSINESS
● Reflect community values in our intended visitor experience ● Understand resident and visitor perspectives of our community ● Work with TOML and other NGO’s to minimize visitation impacts & maximize resident benefit ● Communicate our community and environmental stewardship expectations to our guests ● Cultivate strong community relationships (TOML, C of C, events, lodging, restaurant & retail) ● Re-establish and support special events (with enhanced focus and support of non-peak times) ● Continue our commitment to environmental sustainability & stewardship ● Increase MLT Board member communication and interaction with constituents ● Inform community members and Town Council of MLT efforts through various channels ● Assist TOML to define local infrastructure improvements to benefit both residents and visitors GOAL #3 Outreach to our Community
Foster a symbiotic relationship between resident quality of life & visitation
11 Executive Budget Summary
12 ● FY21/22 TBID anticipated $1,000,000+ surplus by June 30 (excludes previous commitments) ● Surplus TBID revenue, or TBID reserves, will be used if needed for any additional shortfalls ● Substantial one-time expenses in the FY22/23 marketing budget ○ Website rebuild ($300,000)
○ Brand refresh ($474,000)
● More than doubling of destination and air service marketing efforts ($550,000 to $1.25m) ● $300,000 in special event grant funding from Special Event Reserve ($625,000+) ● A total of $361,548.78 will be used from the MLT Measure A Reserve (currently $800,621.23) ● Increased Air Subsidy amounts due to two summer carriers and flights ○ Inyo County likely to participate with subsidy funding to reduce this burden, amount is TBD ● Employee benefits budget increase to cover employee dependant insurance premiums ● July 1 - 5% wage increase for all employees (exclude Exec. Director) to account for inflation Executive Summary
FUNDING & BUDGET CALLOUTS STATE OF THE BUSINESS
13 FRAMEWORK & APPROACH
STRATEGIC PLAN
14 PLAN FRAMEWORK
FY23 PLANNING
FRAMEWORK FALL WINTER SPRING/SUMMER AIR SERVICE
Impact Timing September –
November December – Mid-April Mid-April – August Winter & Spring/Summer Business Goal Achieve Consistent $25M in Annual TOT Revenue by FY24/25; 12-Months TOT Viability Marketing
Objectives
Quality Visitation = Maintain/Increase Length of Stay & Visitor Spending Educate Visitors on Responsible / Sustainable Tourism
October & November
TOT Viability ($1M)
Increase Mid-Week
Visitation
Increase Far Market
Visitation
June TOT Increase
May TOT Viability ($1M)
Increase Mid-Week
Visitation
Increase Load Factor
FY23 PLANNING FRAMEWORK
15 PLAN FRAMEWORK
HOW MLT WILL
Meet Marketing Objectives
REFINED
BRAND
STRATEGY
NEW
BRAND
CAMPAIGN
& WEBSITE
TARGET
MARKETS,
AUDIENCES
& TIMING
INTEGRATED
PROGRAM
PLANNING &
EXECUTION
MEASUREMENT
PLAN
16 PLAN FRAMEWORK
FUNCTIONAL
● A rustic, rugged, authentic mountain
destination
● Vast national forest, diverse terrain,
pockets of wonder, many vacations
● in one
○ More space to roam; less dense
● Exhilarating environment and
activities
● Pristine, natural beauty – not just
nature but pure nature, natural and
unrefined
● Unique local culture
EMOTIONAL
● Unique in character/feeling, down to
earth, real
● Grounded/centered/humbled - out of
the chaos
● Extraordinary sense of awe, wonder
and feelings of exhilaration
○ Leaves a lasting impression on you;
recreation that allows you to recreate
yourself
○ Feeling of being truly alive, truly well,
living life fully
○ Exciting every time, not just the first
time
● Carefree feeling of letting go
Brand Attributes
17 PLAN FRAMEWORK
Brand Positioning
CONSUMER NEEDS
A strong desire to be in a constant state of
wonder (bored of anything ordinary). Looking
for an authentic mountain experience.
Restoration and a sense of mental and physical
well being only gained through being in nature.
Pure enjoyment of nature - feelings of awe and
exhilaration, no matter the activity.
MAMMOTH LAKES BRAND
Rustic, rugged, unrefined Mammoth
Lakes is a mountain destination that is
both down to earth and otherworldly.
With vast scenic splendor and pockets of
wonder, its pure nature inspires awe and
offers a backdrop for exhilarating activities
no matter the season.
MOTHER
NATURE’S
ADVENTURELAND
What sets us apart (from comp set): You don’t know until you go; a must see for yourself to satisfy your wonderlust.
Why it works: Allows us to continue to grow beyond California; intrigue & desire to check off the bucket list.
Continues to provide a strong connection to the importance and value of sustainable/responsible travel.
Brand Character: Down to earth, rugged, confident, genuine, relatable Page 291 of 400 18 PLAN FRAMEWORK
Creative Messaging Strategy
OVERARCHING CAMPAIGN
It’s so incredible,
you must see it to
believe it.
It’s so incredible,
you want to protect
it like it’s yours.
BRAND SUSTAINABILITY
19 PLAN FRAMEWORK
EXPANDED PRESENTATION TO THE BOARD IN JULY | OFFICIAL LAUNCH WINTER 2022 ● Mammoth Lakes Tourism introduced the No Small Adventure brand campaign in 2014, which has been in market the past 8 years. ● Since then, Mammoth Lakes’ needs and objectives as a destination and organization have grown to include the importance of sustainable/ responsible tourism and drawing in new, Winter out-of-state visitors.
Our strategies, messaging, and campaign must evolve to reflect this. ● This effort includes a multi-season video + photo shoot to bring the campaign concept to life across all marketing channels.
New Brand Campaign Development
20 PLAN FRAMEWORK
Target Markets
PRIMARY NEAR
California & Nevada
Spot Markets: LA, SF, SD, Sac
PRIMARY FAR
WINTER ONLY
Denver & Northeast
(NYC, NJ, Boston)
INTERNATIONAL
21 Target Audiences
PLAN FRAMEWORK
NATURE ENTHUSIASTS
WITHOUT KIDS
Fall Colors, Scenic Drives,
Hiking, Nature Walks, Fishing
SNOWSPORTERS
WITH & WITHOUT KIDS
Skiing (Cross Country or Downhill),
Snowboarding or Snowmobiling
OUTDOOR ACTIVES
WITH & WITHOUT KIDS
Hiking, Scenic Drives, Bicycling, Boating,
Canoeing, Kayaking, Fishing
22 PLAN FRAMEWORK
BRAND
Year-round
AIR SERVICE
FALL SEASON
September-October
WINTER SEASON
November-April
SPRING/SUMMER SEASON
May-August
Key Impact Timing
Views
Impressions
Awareness Lift
Ad Recall Lift
AWARENESS
23 All teams working together to
amplify the Brand message, which
strengthens consumers’ awareness,
consideration and intent to travel
to Mammoth Lakes.
MOTHER NATURE’S
ADVENTURELAND
PAID OWNED
EARNED
INT’L EVENTS
LOCAL
Integrated Program Planning & Execution
DETAILED PROGRAM PLANS
OUTLINED IN THE NEXT SECTION
24 PLAN FRAMEWORK
Measurement Plan
Set for day-to-day guidance to
determine:
1. How we are doing
2. What can we do to improve
our performance
Analysis and optimization of KPIs/goals
that focus on SMART data:
1. Specific
2. Measureable
3. Achievable
4. Realistic
5. Time-Sensitive
Ongoing research to report
on overarching program, including:
1. Ad Effectiveness Studies
2. ROI Study
3. Seasonal Air Service Studies
4. Monthly Symphony Dashboards
BENCHMARKS
TOT GOAL, TBID GOAL, AIR CAPACITY
REPORTING RESEARCH
& BUDGETS
PROGRAM PLANS
26 domestic consumer program
27 Paid Channels
28 PAID CHANNELS
● Build awareness of the Mammoth Lakes brand through the launch of a new brand campaign in Winter 2022
● Educate visitor base on Responsible/Sustainable tourism practices prior to and while experiencing Mammoth Lakes
● Drive consideration and intent to travel, with an emphasis on Winter visitors in further reaching destination markets who stay longer and spend more
● Provide air service support by generating awareness of routes in key fly markets and driving demand for visitation
FY22/23 Paid Advertising Objectives
29 29
Awareness:
Inspire and engage new
audiences while keeping
ML top of mind among
familiar audiences.
Consideration:
Educate and build preference
among aware; drive traffic to ML
website for destination exploration.
Intent:
Drive aware audiences who have
not taken action; capitalize on
awareness created higher in funnel.
Content:
Video, Audio, Custom Content,
Rich Media
Traffic-Driving:
Social, Display, Native
Re-Engage:
Social, Display, Native
Social,
Display,
Search
Engagement KPIs:
Video Views
Completed View Rate
Content Views
Time Spent with Content
Rich Media Engagement Rate
Traffic-Driving KPIs:
CTR
Sessions/TOS
Pageviews/TOP
Conversion KPIs:
Partner Handoffs/Referral Rate
Booking Searches/Search Rate
LAYERED MEDIA APPROACH PAID CHANNELS
30 VIDEO & AUDIO SOCIAL PROGRAMMATIC SEARCH
● Drive awareness
using video across
devices using
multiple partners
● Target MLT brand
audience and
lookalikes
● Seed retargeting
pools for added
engagement
● Reach prospective
travelers through social
channels where
consumers spend
significant amounts of
time
● Target established MLT
segments as well as
lookalikes of web
visitors
● Retarget site visitors
and video viewers
where possible
● Reach prospects
through affinity
targeting or
predictive targeting
● Incorporate mobile
rich media to drive
engagement
● Native style units to
drive site traffic
● Include Aseasonal
Brand, Activities, and
Accommodation
terms and
Summer-specific and
Yosemite terms
● Inclusion of
competitive terms is
not recommended
A multimedia approach connects target markets with multiple messaging touchpoints.
PAID CHANNELS
Sample Media Partners
31 Fall Campaign Framework
MEDIA
Flighting Mid-August – October
Target Audience Nature Enthusiasts (w/o Kids)
Target Markets
• California & Nevada Base
• Spot Markets: LA, San Diego, San Francisco,
Las Vegas, Sacramento
Budget $150,000
CREATIVE
Key Messages
• Responsible/Sustainable Travel
• See Fall Colors (End-Sep through Early Oct)
• Off The Beaten Path
• Wellness/Nature is Nurture
• General Offers
Creative Assets • No Small Adventure Brand Campaign
• Fall Seasonal w/ Responsible Travel tie
PAID CHANNELS
32 Winter Campaign Framework
MEDIA
Flighting
• CA/NV: October – Mid-April
• Denver: October – February
• Northeast: October – February
Target Audience Snowsporters (with & without Kids)
Target Markets
• California & Nevada Base (Mid-Week Push)
• Spot Markets: NorCal, Nevada, Denver,
Northeast
Budget
• CA/NV: $750,000
• Denver: $500,000
• Northeast: $750,000
CREATIVE
Key Messages
• Responsible/Sustainable Travel
• Ski & Snowboard California
• Mid-Week Offers
• First Snow Blitz (Messaging rotation)
Creative Assets • NEW Brand Campaign (Official Launch)
• Winter Seasonal w/ Responsible Travel tie
PAID CHANNELS
Total: $2M
33 Spring/Summer Campaign Framework
MEDIA
Flighting Mid-April – Mid-August
Target Audience Outdoor Actives (with & without Kids)
Target Markets
• California & Nevada Base
• Spot Markets: LA, San Francisco, Sacramento,
San Diego, Las Vegas
Budget $400,000
CREATIVE
Key Messages
• Responsible/Sustainable Travel
• Off The Beaten Path
• Wellness/Nature is Nurture
• Mid-Week Offers
Creative Assets • NEW Brand Campaign
• Spring/Summer Seasonal w/ Responsible Travel tie
PAID CHANNELS
34 Air Service Campaign Framework
MEDIA
Flighting Within Winter & Spring/Summer Campaigns
Target Audience Match Seasonal Targeting
Target Markets
• Winter: SoCal (Carlsbad), LA, San Francisco,
Denver, Northeast
• Spring/Summer: LA
Budget Included within Seasonal Budgets ($1.25M)
CREATIVE
Key Messages • More Service Offerings & Reliability
• Spend More Vacation Time on Your Vacation
Creative Assets • United (SFO, Denver, Northeast)
• Advanced Air (LA, Carlsbad)
PAID CHANNELS
35 Air Service Subsidy
FY22/23 Budget for Air Service & Subsidy
Summer $ 415,000
Advanced Air $ 200,000
United $ 215,000
Winter $ 2,035,000
Advanced Air $ 625,000
United $1 ,410,000
Transportation $ 325,000
Winter Subsidy $ 300,000
Diversion Cost $ 25,000
Airplanners/Consultants $48,000
TOTAL $ 2,823,000 Page 309 of 400
36 • Planned Consumer Shows & Sponsorships:
– LA Kings Hockey Sponsorship Package
– Anaheim Ducks Sponsorship Package
– Fred Hall Long Beach
– Fred Hall San Diego
– SF & LA Travel Adventure Shows
• Explore new opportunities to build awareness,
considerations include:
– Airport Activation with Advanced Air
– Skiing & Snowboarding Trade Shows
– Sponsored Events & Activations
Opportunities to be evaluated based on exposure to prospective Target Audience
PAID CHANNELS
Experiential Opportunities
37 PAID CHANNELS
FY22/23 Budget for Brand Strategy, Creative & Media
Production $ 849,000.00
Brand Campaign Production $ 474,000.00
Seasonal Campaign Asset Execution $ 125,000.00
Video Content Series Production $ 250,000.00
Research $ 136,500.00
Agency Fees $ 204,000.00
Billable Travel & Misc. $ 65,000.00
Contingency (includes Awards) $ 50,000.00
Travel $ 15,000.00
TOTAL $4,025,230
Paid Media $2,718,000
Fall (Mid-Aug, Sep, Oct) $ 150,000.00
Winter - CA/NV (Oct through Mid-Apr) $ 750,000.00
Winter - Denver (Oct through Feb) $ 500,000.00
Winter - Northeast (Oct through Feb) $ 750,000.00
CA Visitor Guide & DogTrekker $ 32,000.00
Summer FY21/22 (Jul, Aug) $ 250,000.00
Summer FY22/23 (Mid-Apr, May, Jun) $ 150,000.00
LA Kings $100,000.00
Anaheim Ducks Year-2 $ 36,000.00
Experiential / Trade Shows $52,730 Page 311 of 400
38 Owned Channels
39 OWNED CHANNELS
Create new and enhance existing User Experience, content and navigation that builds out the consumer journey.
DREAM PLAN BOOK EXPERIENCE BUILD
LOYALTY
Travel Consumer Journey
40 OWNED CHANNELS
FY22/23 Owned Channel Conversions
PARTNER PASS THROUGHS
• Partner Pass-thrus - 383,773
YTD -30.5% YOY
Looking Ahead: Drive more
pass-thrus with continued
internal linking strategy, overall
pageview growth and interactive
map features
How are we driving people to local businesses?
VISITOR GUIDE
• Visitor Guide new format
• Use of QR Codes
• Push visitors back to
website for deeper
experience and content
Looking Ahead: Continue to
develop new content and
distribution channels
41 FY22/23 Website Content Programs
RESPONSIBLE RECREATION
• Continue to promote responsible recreation
– Support Hug What You Love, Mammoth Promise
and Stewardship messaging
• Use and update (as needed) existing
stewardship content (water, camping,
mountains, town, etc.)
AIR SERVICE INFORMATION & DEALS
• Promote summer and winter air services through blog
posts and “Fly” page
MIDWEEK VISITATION
• Create and highlight content to promote midweek
visitation in winter months
OWNED CHANNELS
42 Complete UX Redesign Reflective of New Brand Campaign, as well as Destination (sustainable/responsible tourism education) & Consumer Needs
INTERACTIVE
MAPS
Seasonal maps
Ex: summer activities
and fall colors to help
spread guests out and
highlight lesser-known
areas, dispersed
camping, trail heads and
content from MLTPA
CRM/BUSINESS
LISTING & SEARCH
UPGRADES
Optimized search
featured for business
listings and more
informative design to
listing pages.
Allow for business to
update own listings.
GETTING TO KNOW
OUR AUDIENCE
Better integration of
email newsletter sign
ups to grow our list
and learn more about
our most loyal visitors
& outreach to locals
INTERACTIVE
LANDING PAGES
Increasing time on site
and decreasing
bounce rate on
campaign landing
pages by
implementing more
interactive features.
Site reacts to each
visitor based on
season, activities,
events, or date of
planned visit.
OWNED CHANNELS
New Destination Website
43 Focus on content that will drive KPIs.
OWNED CHANNELS
Content KPIs
TIME ON SITE
& BOUNCE RATE
● Focus on
engagement and
exploratory
content
● Campaign
specific content
will ensure people
who click through
from campaigns
stay on the site
MAP & WIDGET
INTERACTIONS
● Interactive map
conversions
highlighting
lesser-known
areas
● Tracking flight
booking widget
interactions
PARTNER PASS
THROUGHS
● Focus on
encouraging
click throughs
to local
business
partners by
internal linking
and upgrades
to listing search
features
EMAIL SIGN-UP
CONVERSIONS
● Utilize custom
sign-up forms
to grow email
sign-ups by
converting on
specific related
content pages
44 Understanding & Growing Our Email Subscribers
OWNED CHANNELS
EMAIL/CRM
● Using an enhanced CRM
platform to help segment,
understand and grow our
email subscriber lists in
order to increase brand
awareness through email
marketing.
45 Social Media’s Role Along the Consumer Journey
INSPIRATION & ASPIRATION
● Continue to target
consumers to inspire
visitation to the region
through compelling digital
content across all platforms
● Social media allows us to
stay top of mind to brand
loyalists
LOOKING AHEAD
● Educating and encouraging more responsible behavior
from our visitors continues to be our prominent
messaging
● Creating loyalty to Mammoth Lakes, and allowing
individuals to share their own experiences on
social media
Working to educate a
more DIVERSE AUDIENCE
of travelers.
New stewardship
messaging will be front
and center for 2022/23.
OWNED CHANNELS
46 LOOKING AHEAD
● Work towards a more
educated and aware
summer/fall visitor base who
show care and respect for
Mammoth Lakes
● Gain more click-thrus into
web content for greater
visitor awareness
TACTICS
● Include video and
graphics being
developed by The
Shipyard
● Local targeted ad
campaigns
● Utilize partnership
content
This year we are taking a major shift into promoting stewardship and responsible recreation. This includes making sure #RecreateResponsibly, Hug What You Love and the Mammoth Promise messaging is front and center.
OWNED CHANNELS
Social Media & Stewardship Content
47 LOOKING AHEAD
● Continue to engage users
with remarkable photography
● Utilize Instagram Stories to
further push brand and
engage guests / current
events & news
● Sustainability focused
highlights & reels
● Prioritize seasonal themes
TACTICS
● Organic content
● Instagram Reels Focus
● Utilize promoted content
to highlight important
messaging
● Story branding
● Motivation Mondays
● User and influencer
generated content
SOCIAL MEDIA
Instagram
Instagram is a platform of inspiration and dreaming,
but has proven to be an excellent platform for
engagement with our stewardship messaging.
OWNED CHANNELS
48 LOOKING AHEAD
● Continue to push
“Recreate Responsibly”
and stewardship
messaging
● Inspire targeted visits
● Organic engagement
through captivating
content
TACTICS
● Supporting local
marketing efforts and
campaign video series
● Motivation Mondays
(Elevation Training)
● FB Lives to share
upcoming events, news
& general updates
● Accurate and timely
crisis communications
SOCIAL MEDIA
Facebook
Facebook bridges the gap between dreaming
and planning.
OWNED CHANNELS
49 LOOKING AHEAD
● Target specific audiences
only found on Twitter
● Utilize Twitter as a way to
communicate and
engage with athletes,
travel writers and
bloggers
● Real time tweet updates
of events/happenings
TACTICS
● Build organic
engagement through
photos/video
● Share information from
partner organizations
● News and Events posting
● Drive traffic to blog
content
SOCIAL MEDIA
Twitter
Twitter promotes engagement, communicating
on the real-time experience, and in turn
builds brand loyalty.
OWNED CHANNELS
50 SOCIAL MEDIA
TikTok
WHY TIKTOK
● One of the fastest growing social networks in
the world for 2021
● 1.2 billion monthly users, larger than Snapchat,
Twitter, or Pinterest
● Unique way to share inspiring content from our
region
● Organic reach is better than any other current
social platform
Continuing to grow with TikTok
OWNED CHANNELS
TACTICS
● Continue to share out new and inspiring videos
● Focus on Stewardship in a fun, lighthearted way
● Partner with large accounts to generate native
sponsored content
● Work with influencers to gain brand awareness
51 SOCIAL MEDIA
VCA Stories
Visit California hosted Web Stories
continue to grow
WHY STORIES
● Visit California partnership that gives
mobile web presence on VCA website
● Allows web / social crossover
● Inspirational content that doesn’t
require social media accounts to access
● Evergreen content that is searchable on
Google
● Sustainability messaging is highlighted
● Geo locations give direct
recommendations / activities
OWNED CHANNELS
52 SOCIAL MEDIA
Technology
As technology continues to advance,
so do we.
WHY
● Continue to bring state of the art
technology into our tactics on social
media / web
● New GoPros & Sony Cameras
● PRISM Cam
○ State of the art webcam
experience for our region
OWNED CHANNELS
53 FALL
● Pushing Stewardship & Responsible Recreation Messaging ● Fall Colors Influencers Visit
● Fall Photography Meetup
WINTER
● Snow Season, Snow Updates (Live Posts)
● Winter Contest
● Local Business Association Promotions
SPRING
● Pushing Stewardship & Responsible Recreation Messaging ● Wildflower and Waterfall Updates
● Nature and History, cross channel stories
SUMMER ● Pushing Stewardship & Responsible Recreation Messaging ● Summer Trail Challenge
OWNED CHANNELS
Seasonal Engagement Calendar
54 FY22/23 Budget for Owned Channels
Additional Owned Initiatives
Owned Channel Content Production $157,550
Trip Ideas & Blogs $8,400
Fact Checking $30,000
Local Video Series, Video Assets & misc,
Content Program Optimization, Travel
Production & Film Permit Fees
$31,650
Visitor Guide Design, Printing &
Distribution $87,500
Prism Cam $9,000
Social Channel Post Boosts $12,000
Social Analytics $1,188
Industry Relations $104,632
Hardware/Software $10,420
TOTAL $294,790
Website
New Website Build & CRM Management $300,000
Crowdriff UGC & Content Library $20,900
Custom/Smart Content (Bound) $18,000
SEO & Reporting $5,000
Misc Web Costs (Madden Dev, Domain Names) $15,000
Email Marketing $30,000
Hosting $6,240
TOTAL $395,140
OWNED CHANNELS
55 Local Marketing
56 LOCAL MARKETING
● Town business marketing and communication
● Continue close relationships with local businesses and keep the local community well-informed ● Optimize business listings on website by educating how utilize built-in web tools (i.e. featuring starting at rates and special offers, maximizing amenity listings) ● Develop more campaigns to promote town businesses
● Expand the Mammoth e-Gift Card program by soliciting more local businesses to participate ● When appropriate, work with Events Manager to develop promotional plan for town events ● Plan and execute local marketing campaigns that include owned, earned, paid and town asset channels
○ Social
○ SEM
○ Print & Radio
○ Signage, Newsletters & Direct Mail
Local Marketing Program Goals
57 LOCAL MARKETING
● Continue marketing campaign throughout town that educates visitors on responsible recreation and the Mammoth Promise utilizing local media, and organic and paid social channels ○ Includes newspaper ads, radio PSAs, signage in key locations and in local businesses ● Tap into new local channels by partnering with local businesses, organizations and land agencies ○ Increase messaging on campground information boards, at trailheads, marinas etc. ○ Sponsoring a trailhead
● Utilize social media channels to deliver additional stewardship messaging to our audiences Local Stewardship Messaging
58 LOCAL MARKETING
● Educate surrounding communities on expanded
service to BIH and MMH through continued
regional marketing campaign through local and
regional media channels
○ newspaper ads, radio spots, paid social
media
● Continue outreach and promotion of the Locals’
Discount program utilizing local media and social
channels
● Promote seasonal airfare sales to surrounding
communities via marketing campaigns
● Work with lodging properties to promote air
service through each of their channels
○ websites, booking confirmation and
pre-arrival emails, “on hold” phone
messaging, social media
Local Air Service Marketing
59 LOCAL MARKETING
LODGING
● Continue to strengthen relationships within the Mammoth lodging community through participation in lodging association
● Collaborate with lodging community to enhance promotional opportunities within in-market advertising ○ Example: promoting midweek winter deals and rates
● Provide opportunities to enhance guest opportunities and experience (Dining guide, stickers, fishmas) ● Expand on current occupancy reporting
RESTAURANTS
● Strengthen relationship with the Mammoth restaurant community through participation in restaurant association ● Create and implement town-wide dining promotions through owned channels (web, newsletter, social media) and local paid media
○ Examples: Takeout & Dining Guide, Après Trail Map
RETAIL
● Create promotional opportunities for retailers utilizing owned and local media channels ○ Examples: Made in Mammoth Gift Guide, Yiftee Mammoth Gift Card Promoting Local Businesses
60 Local Marketing
Stickers & Maps Production $33,000
Community Signage (Sustainability, Fishmas, etc.) $21,500 California Welcome Center (ESIA) $57,750
Visit California CWC Dues $5,000
Industry Site Updates Included in website
Trail Challenge Program (Bandwango) $10,750
STR/Occupancy reporting $12,000
In-Destination Community Campaigns $45,000
Local Air Service Marketing $57,500
History Museum Trolly $16,000
TOTAL $258,500
LOCAL MARKETING
FY22/23 Budget for Local Community Marketing
61 international consumer
b2b & pr programs
62 The primary goal is to re-establish our international markets and regain our international visitation year-round.
● All international efforts are focused on future visitation, 12-24 months out
● International programs will be focused on consumer education, B2B trainings, and aspirational coverage in international media ● ROI will be tracked
INTERNATIONAL
The Return of International Guests
63 Consumer Education
● Identify Mammoth Lakes as
California’s premier, four-season
alpine destination
● Promote Mammoth Lakes as
key part of the Western Road Trip
for summer and autumn
● Promote Mammoth Lakes &
Mammoth Mountain as a
destination ski resort
INTERNATIONAL
64 B2B Trainings
● Train and educate travel trade
partners on Mammoth Lakes’
location, amenities and activities
● Push travel trade partners to our
California STAR training portal
● Promote winter air service
and connectivity with DEN & SFO
● Host year-round travel trade FAM’s
INTERNATIONAL
65 Aspirational Coverage in International Media
● Continue to supply media partners
with fresh content and story pitches
that promote Mammoth Lakes as a
year-round destination
● Continue to give media interviews
● Host year-round media FAM’s from all
markets
INTERNATIONAL
66 International Program Partners
● Continue to work with Brand USA and
Visit California to promote Mammoth Lakes
● Continue to work with Mono County
Tourism and the Alterra Mountain Company
to promote visitation
● Continue to work with MLT’s in-market
agencies to promote Mammoth Lakes
INTERNATIONAL
67 Tracking ROI
● Utilize the Symphony Dashboard to track international visitation, length of stay, movement / activities, and spend (Visa) ● Track the value of all media placements (print / digital) ● Track the value of all Co-Op partnership with international partners ● Continue to monitor international web traffic
INTERNATIONAL
68 INTERNATIONAL
International Marketing
Agency Fees $250,000
International Sales Mission, Expos $46,500
Domestic Shows, Expos $8,000
International Research, Data, Training $24,000
Staff Travel T/E $69,000
Memberships, Dues, Subscriptions $12,000
International Advertising, Co-Ops $77,500
FAM Hosting $30,000
Supplies, Shipping $18,000
Promotional Items, Branded Swag $5,000
Sponsorships $8,000
TOTAL $548,000
FY22/23 Budget for International Marketing
69 communications program
70 Local Community
Outreach &
Engagement
71 Communication within the Community
Continues to be a High Priority
● Community Feedback
● Community Coffee
● Newsletters
● Seasonal Business Messaging
● Open House
● Board Role
LOCAL COMMUNICATIONS
72 ● Continue to use as a tool to connect
with the community on a monthly basis
● A platform to provide quality
information to the community that is
valuable to both locals and visitors
● Goal of 40+ attendees per month,
online
LOCAL COMMUNICATIONS
Monthly Community Coffee
73 Before we try to grow current communication
channels, turn the table a little and ask the
community how it wants us to communicate.
NEWSLETTERS
● 5-in-5 weekly newsletter - grow email
distribution list by 20 percent
● Tourism Insights monthly newsletter -
grow email distribution list by 10 percent
LOCAL COMMUNICATIONS
Community Communications
● Wildfire, snowfall, educational messaging, etc.
● Survey community to see what else it
wants/needs
SEASONAL BUSINESS MESSAGING
74 Host annual MLT open house, in person
● Connect with the community to share information and ideas Continue work with Board members to develop board engagement within the community to further inform all sectors of the community on our mission and goals
● Ex. Board engagement in Town Council reports and TBID renewal
LOCAL COMMUNICATIONS
MLT Open House
Board Role
75 Earned Channels
76 Main goals
include: summer
stewardship, fall
attraction, and
winter destination
EARNED CHANNELS
● Increase domestic impressions by 10 percent
over 2021-22 (non-syndicated numbers).
Approx. 183 placements
● Incorporate influencer program fully into the
PR department
● Host Midwest Travel Journalist Association
conference in October
○ Focus of fall and stewardship
● Continue to be selective on media hosted in
peak summer months
○ Coverage must include stewardship
messaging
● Promote off peak seasons for media visits
○ Spring and fall coverage
Program Overview
77 Influencer Program ● A moldable space when working with the correct content creators
● Opportunities to share our messages,
organically
● More opportunities for audience
engagements
● Often similar vetting and hosting techniques
as traditional media
● Glen Plake Brand Ambassador ○ Promote destination
awareness and stewardship
through a new partnership
78 EARNED CHANNELS
● Continue to promote air service in
Bishop as well as charter service
to MMH through earned media
placements with a focus on
destination visitors.
Air Service
79 ● Return to promoting high
altitude training through
Crib visitation
○ Get back to 2019 levels
of visitation from
athletes (43)
● Continue collaboration with
Mammoth Track Club
● Begin to explore upcoming
LA Olympic opportunities
EARNED CHANNELS
Endurance Crib
80 COMMUNICATIONS
Communications
Media FAM Trips $125,500
Staff Travel $9,300
Press Events $6,400
Dues/Subscriptions $3,225
Sponsorship $87,000
Crib Condo $32,928
Promotional & Community PR $11,700
PR Agency $86,000
Promotional (TBID) $71,250
TOTAL $433,303
FY22/23 Budget for Communications Program
81 special events
82 State of Special Events
ONGOING EDUCATION FOR
EVENT PRODUCERS
● Help producers evolve their
events in a post Covid-19
world
● Full-day events workshops
(Spring & Fall)
○ Guest speakers from
multiple agencies
○ Include a new event
producer workshop
● Monthly Event Emails
○ Weekly during busy
event periods
○ Front desk printouts
SPECIAL EVENTS
DATA COLLECTION/ECONOMIC
IMPACT OF EVENTS
● Utilize data collection
technology through NFC (Near
Frequency Communication)
with cellular phones
FURTHER COMMUNICATION
& PROMOTION OF EVENTS
● Promotion thru local ad plan
● Work with local businesses to
cross-promote events
● Develop Camp Host event
program
83 Special Events Funding
FUNDING STRATEGY
● Develop new funding
strategy plan for 2022-23
and beyond
● Work with Measure U & R
funding committees to
establish coherence
○ Create online portal
SPECIAL EVENTS
EVENT WORKSHOP
● Continue success of event
producer workshops
$300,000 FOR 2022/23
● Funds will come from the
$625,000+ event reserve
○ Establish a new Tier 1
need event
84 Special Events Infrastructure
SPECIAL EVENTS
DIGITAL SIGN MONUMENT
● Continue working with TOML
to establish a sign at the
entrance to town
○ Serve as a
communication tool for
the town and event
producer
COMMUNITY RECREATION CENTER
● Work with partner organizations to
establish the CRC as an event
location.
○ Event Producer Walkthrough
○ 4,000 indoor capacity for
concerts
○ Protective flooring
OUTDOOR EVENT TENT
● Multiple Events need
○ Rent out to events locally
MAIN EVENT VENUE
● Continuing conversations
with MMSA to build a
full-scale outdoor event venue
at Canyon Lodge
○ Sample from Park City
85 Special Events Community / Stewardship
MLT EAST SIDE FACELIFT:
ACT LOCAL
● Largest trash cleanup in the
history of the Eastern Sierra;
grow from success of 2020
SPONSORED MUSIC SERIES
● Promotion of local businesses
midweek
○ Feature bands at
different locations
○ Event calendar
activation
SPONSORSHIPS
● Create opportunities for
MLT to introduce new
sponsorships to current
Mammoth Lakes events
● Partner with GoPro
● Sierra Trash Eliminators
GREEN EVENTS
● Continue to partner with local
organizations to enforce
sustainability efforts for all
events
SPECIAL EVENTS
86 SPECIAL EVENTS
Special Events
Events Advertising & Marketing $76,400
Dues & Subscriptions $1,094
Industry & Community Training $30,200
Staff Travel & Event Conferences $15,525
Special Events Grant Funding $300,000
TOTAL $423,219
FY22/23 Budget for Special Events
87 general & administrative
88 THE TEAM
89 G&A – 12.6% of total budget
Payroll & Taxes $855,172
Benefits $151,200
Overhead $322,775
TOTAL $1,329,147
FY22/23 Budget for General & Administrative
90 THANK YOU
SUMMARY - Measure A
Mammoth Lakes Tourism
2022-23 Budget
% Change
Expense Accounts July August September October November December January February March April May June Total LY $ Totals $ Change YOY YOY Wages & Payroll Taxes $ 36,975.05 $ 36,975.05 $ 36,029.05 $ 35,083.05 $ 35,083.06 $ 35,083.06 $ 35,083.06 $ 35,083.06 $ 35,083.05 $ 35,083.05 $ 35,083.05 $ 35,083.05 $ 425,726.62 $ 439,578.71 ($13,852.09) -3.15% Employee Benefits $ 9,200.00 $ 9,200.00 $ 9,200.00 $ 9,200.00 $ 9,200.00 $ 9,200.00 $ 9,200.00 $ 9,200.00 $ 9,200.00 $ 9,200.00 $ 9,200.00 $ 9,200.00 $ 110,400.00 $ 97,200.00 $13,200.00 13.58% Overhead $ 41,070.00 $ 9,085.00 $ 8,495.00 $ 32,645.00 $ 21,685.00 $ 9,620.00 $ 23,545.00 $ 9,085.00 $ 9,995.00 $ 17,470.00 $ 9,085.00 $ 8,495.00 $ 200,275.00 $ 145,550.00 $54,725.00 37.60% Marketing $ 103,052.50 $ 119,570.00 $ 12,990.00 $ 286,527.00 $ 26,370.00 $ 172,690.00 $ 50,307.50 $ 111,820.00 $ 19,622.00 $ 35,877.50 $ 191,070.00 $ 63,220.00 $ 1,193,116.50 $ 1,043,962.86 $149,153.64 14.29% Sales $ 135,000.00 $ 23,500.00 $ 61,750.00 $ 21,500.00 $ 13,500.00 $ 13,750.00 $ 14,500.00 $ 30,750.00 $ 33,250.00 $ 15,750.00 $ 19,750.00 $ 10,000.00 $ 393,000.00 $ 293,500.00 $99,500.00 33.90% Communications & PR $ 24,619.00 $ 29,119.00 $ 59,069.00 $ 27,469.00 $ 20,819.00 $ 18,119.00 $ 22,644.00 $ 23,319.00 $ 18,819.00 $ 20,669.00 $ 22,319.00 $ 15,069.00 $ 302,053.00 $ 261,450.00 $40,603.00 15.53% Events $ 19,694.00 $ 2,500.00 $ 11,850.00 $ 15,550.00 $ 19,650.00 $ 1,600.00 $ 6,050.00 $ 307,150.00 $ 6,750.00 $ 13,025.00 $ 14,675.00 $ 4,725.00 $ 423,219.00 $ 261,569.00 $161,650.00 61.80% TOTAL PROJECTED REVENUE $ 500,200.25 $ 200.00 $ 100,700.00 $ 535,200.25 $ 200.00 $ 1,700.00 $ 500,200.25 $ 10,200.00 $ 700.00 $ 500,200.25 $ 175,200.00 $ 700.00 $ 2,325,401.00 $ 2,392,279.00 ($66,878.00) -2.80% TOTAL PROJECTED RESERVE USE $ - $ 361,549.78 $ - $ - $ 60,839.34 $ - $ - $ 300,000.00 $ - $ - $ - $ - $ 722,389.12 TOTAL PROJECTED EXPENSES $ 369,610.55 $ 229,949.05 $ 199,383.05 $ 427,974.05 $ 146,307.06 $ 260,062.06 $ 161,329.56 $ 526,407.06 $ 132,719.05 $ 147,074.55 $ 301,182.05 $ 145,792.05 $ 3,047,790.12 $ 2,538,485.57 $509,304.55 20.06% Net (Reserve/Shortfall) $ 0.00
Measure A Reserves
$ 1,423,297.93 $ 1,423,297.93
OVERHEAD - Measure A
Mammoth Lakes Tourism
2022-23 Budget
% Change
Expense Accounts Account # July August September October November December January February March April May June Total LY $ Totals $ Change YOY YOY Office Rent to TOML 62010 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 0% Accounting Services 62020 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 4,100.00 $ 11,000.00 $ 2,200.00 $ 9,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 42,300.00 $ 37,200.00 $5,100.00 14% Legal Services 62030 $ 750.00 $ 750.00 $ 750.00 $ 750.00 $ 750.00 $ 750.00 $ 750.00 $ 750.00 $ 750.00 $ 750.00 $ 750.00 $ 750.00 $ 9,000.00 $ 4,000.00 $5,000.00 125% Internet Access 62040 $ 315.00 $ 315.00 $ 315.00 $ 315.00 $ 315.00 $ 315.00 $ 315.00 $ 315.00 $ 315.00 $ 315.00 $ 315.00 $ 315.00 $ 3,780.00 $ 3,780.00 $0.00 0% Insurance (non-Health) 62050 $ 18,500.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 18,500.00 $ 13,500.00 $5,000.00 37% Electricity 62060 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 4,800.00 $ 4,800.00 $0.00 0% Pest Control 62070 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 780.00 ($780.00) -100% Janitorial Services 62080 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 3,000.00 $ 2,700.00 $300.00 11% Phones - Landlines 62090 $ 475.00 $ 475.00 $ 475.00 $ 475.00 $ 2,875.00 $ 475.00 $ 475.00 $ 475.00 $ 475.00 $ 475.00 $ 475.00 $ 475.00 $ 8,100.00 $ 8,290.00 ($190.00) -2% Phones - Cellular 62100 $ 900.00 $ 900.00 $ 900.00 $ 900.00 $ 900.00 $ 900.00 $ 900.00 $ 900.00 $ 900.00 $ 900.00 $ 900.00 $ 900.00 $ 10,800.00 $ 9,600.00 $1,200.00 13% Copier Lease & Usage 62110 $ 710.00 $ 710.00 $ 710.00 $ 710.00 $ 710.00 $ 710.00 $ 710.00 $ 710.00 $ 710.00 $ 710.00 $ 710.00 $ 710.00 $ 8,520.00 $ 9,000.00 ($480.00) -5% Postage Machine Lease 62130 $ - $ 590.00 $ - $ - $ 590.00 $ - $ - $ 590.00 $ - $ - $ 590.00 $ - $ 2,360.00 $ 2,800.00 ($440.00) -16% Postage 62140 $ 2,000.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 1,000.00 $ 75.00 $ 75.00 $ 75.00 $ 1,000.00 $ 75.00 $ 75.00 $ 4,675.00 $ 6,000.00 ($1,325.00) -22% Office Supplies 62160 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 800.00 $ 9,600.00 $ 6,000.00 $3,600.00 60% MLT Promtional Items TBD $ 7,500.00 $ - $ - $ 7,500.00 $ - $ - $ 7,500.00 $ - $ - $ 7,500.00 $ - $ - $ 30,000.00 $ 450.00 $29,550.00 6567% Bank Charges 62250 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 1,800.00 $ 660.00 $1,140.00 173% Building Repairs & Maintenance 62320 $ 300.00 $ - $ - $ 300.00 $ - $ - $ 300.00 $ - $ - $ 300.00 $ - $ - $ 1,200.00 $ 1,200.00 $0.00 0% Vehicle Maintenance 62190 $ 250.00 $ - $ - $ 250.00 $ 1,200.00 $ - $ 250.00 $ - $ - $ 250.00 $ - $ - $ 2,200.00 $ 800.00 $1,400.00 175% Gas 62200 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 5,400.00 $ 4,800.00 $600.00 13% Uniforms 62210 $ - $ - $ - $ 4,500.00 $ - $ - $ - $ - $ 1,500.00 $ - $ - $ - $ 6,000.00 $ 6,000.00 $0.00 0% IT Support 62220 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 14,400.00 $ 8,400.00 $6,000.00 71% Property Taxes 62370 $ 600.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 600.00 $ 250.00 $350.00 140% Employee Benefits 61020 $ 3,500.00 $ - $ - $ 9,500.00 $ - $ - $ - $ - $ - $ - $ - $ - $ 13,000.00 $ 14,000.00 ($1,000.00) -7% Bad Debt Expense 62390 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 240.00 $ 240.00 $0.00 0% Totals: $ 41,070.00 $ 9,085.00 $ 8,495.00 $ 32,645.00 $ 21,685.00 $ 9,620.00 $ 23,545.00 $ 9,085.00 $ 9,995.00 $ 17,470.00 $ 9,085.00 $ 8,495.00 $ 200,275.00 $ 145,250.00 $ 55,025.00 38%
MARKETING - Measure A
Mammoth Lakes Tourism
2022-23 Budget
% Change
Expense Accounts July August September October November December January February March April May June Total LY $ Totals $ Change YOY YOY Air Subsidy - 63010 - A
Air Subsidy $ - $ - $ - $ 249,000.00 $ - $ 150,000.00 $ - $ 100,000.00 $ - $ - $ 175,000.00 $ 51,000.00 $ 725,000.00 $ 375,000.00 $350,000.00 Total By Month 63010 $ - $ - $ - $ 249,000.00 $ - $ 150,000.00 $ - $ 100,000.00 $ - $ - $ 175,000.00 $ 51,000.00 $ 725,000.00 $ 375,000.00 $350,000.00 93.33% Contract Services - 63040 - A
Community Host Program $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 150,000.00 ($150,000.00) ESIA Management Fee of CWC $ 14,437.50 $ - $ - $ 14,437.00 $ - $ - $ 14,437.50 $ - $ - $ 14,437.50 $ - $ - $ 57,749.50 $ 57,749.50 $0.00 Airplanners LLC - Air Service Consulting $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 48,000.00 $ 48,000.00 $0.00 0.00% Mammoth Lakes History Museum - History Trolly $ 4,000.00 $ - $ - $ 4,000.00 $ - $ - $ 4,000.00 $ - $ - $ 4,000.00 $ - $ - $ 16,000.00 $ 15,000.00 $1,000.00 100.00% Bandwango $ 4,750.00 $ - $ - $ - $ - $ - $ 6,000.00 $ - $ - $ - $ - $ - $ 10,750.00 $10,750.00 Terrain Scouts - Trail Challenge $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 40,000.00 ($40,000.00) -100.00% 68010-A LA Kings Partnership $ - $ 100,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 100,000.00 $ 50,000.00 $50,000.00 Desert Springs Fish Stocking $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 50,000.00 ($50,000.00) Total By Month 63040 $ 27,187.50 $ 104,000.00 $ 4,000.00 $ 22,437.00 $ 4,000.00 $ 4,000.00 $ 28,437.50 $ 4,000.00 $ 4,000.00 $ 22,437.50 $ 4,000.00 $ 4,000.00 $ 232,499.50 $ 410,749.50 ($178,250.00) -43.40% Collateral Distribution - 63052-A
Visitor Guide $ 10,000.00 $ - $ - $ - $ - $ - $ 5,000.00 $ - $ - $ - $ 2,000.00 $ - $ 17,000.00 $ 15,190.96 $1,809.04 Misc Shipping $ - $ - $ 1,000.00 $ - $ - $ 1,000.00 $ - $ - $ 3,000.00 $ - $ - $ - $ 5,000.00 $ 5,000.00 $0.00 0.00% Total By Month 63052 $ 10,000.00 $ - $ 1,000.00 $ - $ - $ 1,000.00 $ 5,000.00 $ - $ 3,000.00 $ - $ 2,000.00 $ - $ 22,000.00 $ 20,190.96 $1,809.04 8.96% Giveaway Promotion - 63140-A
Travel Packages/Promotions $ - $ - $ - $ 3,000.00 $ - $ 3,000.00 $ - $ - $ 2,000.00 $ - $ 8,000.00 $ - $8,000.00 VIP Promotions $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 12,000.00 $ - $12,000.00 Total By Month 63140 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 4,000.00 $ 1,000.00 $ 4,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 3,000.00 $ 1,000.00 $ 1,000.00 $ 20,000.00 $ - $20,000.00 #DIV/0! Industry Training - 63160 - A
Visit California Outlook Forum (2) $ - $ - $ - $ - $ 1,300.00 $ - $ - $ - $ - $ - $ - $ - $ 1,300.00 $ 1,600.00 ($300.00) ESTO (US Travel) (2) $ 1,750.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,750.00 $ - $ 1,750.00 DI Annual Convention (2) $ 1,990.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,990.00 $ - $1,990.00 Expedia EXPLORE $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 TTRA Conference $ 950.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 950.00 $ - $950.00 DMA West Summit $ - $ - $ - $ - $ 500.00 $ - $ - $ - $ - $ - $ - $ - $ 500.00 $ - $500.00 MMGY DMO MOJO $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 California Travel Summit (2) $ 1,800.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,800.00 $ - $1,800.00 Destination Capitol Hill (US Travel) $ - $ - $ - $ - $ - $ - $ - $ 170.00 $ - $ - $ - $ - $ 170.00 $ 170.00 $0.00 CalTravel Rally Day/Board Meetings $ - $ - $ 170.00 $ - $ - $ 170.00 $ - $ 680.00 $ - $ 170.00 $ - $ - $ 1,190.00 $ 1,190.00 $0.00 Skill Training & Team Building $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 6,000.00 $ 2,400.00 $3,600.00 Total By Month 63160 $ 6,990.00 $ 500.00 $ 670.00 $ 500.00 $ 2,300.00 $ 670.00 $ 500.00 $ 1,350.00 $ 500.00 $ 670.00 $ 500.00 $ 500.00 $ 15,650.00 $ 5,360.00 $10,290.00 191.98% Dues and Subscriptions - 63180 - A
California Office of Tourism - CWC Association $ - $ - $ 1,250.00 $ - $ - $ 1,250.00 $ - $ - $ 1,250.00 $ - $ - $ 1,250.00 $ 5,000.00 $ 5,000.00 $0.00 CalTravel Association $ - $ 7,800.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 7,800.00 $ 7,500.00 $300.00 DMA West $ 1,650.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,650.00 $ - $1,650.00 Destinations International $ 9,560.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 9,560.00 $ - $9,560.00 US Travel Association $ - $ - $ - $ - $ - $ 8,000.00 $ - $ - $ - $ - $ - $ - $ 8,000.00 $ 4,570.00 $3,430.00 TTRA $ 445.00 $ 445.00 $ - $445.00
Total By Month 63180 $ 11,655.00 $ 7,800.00 $ 1,250.00 $ - $ - $ 9,250.00 $ - $ - $ 1,250.00 $ - $ - $ 1,250.00 $ 32,010.00 $ 17,070.00 $14,940.00 87.52% Lodging - 63191-A
CalTravel Board Quarterly Meeting(2) $ 1,200.00 $ - $ - $ - $ - $ - $ 1,200.00 $ - $ - $ 1,200.00 $ - $ - $ 3,600.00 $ 7,800.00 ($4,200.00) CalTravel Summit $ - $ - $ - $ 1,200.00 $ - $ - $ - $ - $ - $ - $ - $ - $ 1,200.00 $ - $1,200.00 ESTO (US Travel)(2) $ - $ 1,600.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,600.00 $ - $1,600.00 IPW $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 2,500.00 $ - $ 2,500.00 MMGY DMO MOJO $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,400.00 $ 1,400.00
Expedia EXPLORE $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,400.00 $ - $ 1,400.00 US Travel Destination Capitol Hill $ - $ - $ - $ - $ - $ - $ - $ - $ 800.00 $ - $ - $ - $ 800.00 $ 650.00 $150.00 Visit California Board Quarterly Meeting(2) $ - $ - $ - $ 800.00 $ - $ - $ - $ - $ - $ - $ 800.00 $ - $ 1,600.00 $ 1,300.00 $300.00 Visit California Welcome Center Meetings $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 600.00 ($600.00) Visit California Outlook Forum(2) $ - $ - $ - $ - $ - $ - $ - $ - $ 2,000.00 $ - $ - $ - $ 2,000.00 $ 2,600.00 ($600.00) Total By Month 63191 $ 1,200.00 $ 1,600.00 $ - $ 2,000.00 $ - $ - $ 1,200.00 $ - $ 2,800.00 $ 1,200.00 $ 4,700.00 $ 1,400.00 $ 16,100.00 $ 12,950.00 $3,150.00 24.32% Gas/Mileage - 63192-A
Various $ 500.00 $ 200.00 $ 200.00 $ 500.00 $ 200.00 $ 200.00 $ 500.00 $ 200.00 $ 500.00 $ 500.00 $ 500.00 $ 200.00 $ 4,200.00 $ 1,440.00 $2,760.00 Total By Month 63192 $ 500.00 $ 200.00 $ 200.00 $ 500.00 $ 200.00 $ 200.00 $ 500.00 $ 200.00 $ 500.00 $ 500.00 $ 500.00 $ 200.00 $ 4,200.00 $ 1,440.00 $2,760.00 191.67%
Flights - 63193-A
ESTO (US Travel Summit), Grand Rapids $ - $ 1,400.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,400.00 $ 750.00 $650.00 DI $ - $ - $ - $ - $ - $ - $ - $ - $ 1,500.00 $ - $ - $ - $ 1,500.00 $ - $1,500.00 DMA West $ - $ - $ - $ - $ - $ - $ 600.00 $ - $ - $ - $ - $ - $ 600.00 $ - $600.00 IPW $ - $ - $ - $ - $ - $ - $ - $ 1,200.00 $ - $ - $ - $ - $ 1,200.00 $ - $1,200.00 MMGY DMO MOJO $ - $ - $ - $ - $ - $ - $ - $ 900.00 $ - $ - $ - $ 900.00 $ - $900.00 TTRA Conf $ - $ - $ - $ - $ - $ - $ - $ 900.00 $ - $ - $ - $ - $ 900.00 $ - $900.00 US Travel Destination Capitol Hill, Washington, $ - $ - $ - $ - $ - $ - $ - $ - $ 750.00 $ - $ - $ - $ 750.00 $ 1,400.00 ($650.00) Total By Month 63193 $ - $ 1,400.00 $ - $ - $ - $ - $ 600.00 $ 2,100.00 $ 3,150.00 $ - $ - $ - $ 7,250.00 $ 1,500.00 $5,750.00 383.33% Incidentals - 63194-A
Various $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 1,200.00 $ 720.00 $480.00 Total By Month 63194 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 1,200.00 $ 720.00 $480.00 66.67% Meals - 63200-A
CalTravel Board Quarterly Meeting $ 500.00 $ - $ - $ - $ - $ - $ 700.00 $ - $ - $ 700.00 $ - $ - $ 1,900.00 $ 1,065.00 $835.00 CalTravel Summit $ - $ - $ - $ 700.00 $ - $ - $ - $ - $ - $ - $ - $ - $ 700.00 $ 300.00 $400.00 Destination Capitol Hill (US Travel) $ - $ - $ - $ - $ - $ - $ - $ - $ 852.00 $ - $ - $ - $ 852.00 $ 852.00 $0.00 DMO MOJO $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 500.00 $ 500.00 $ - IPW $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,000.00 $ 1,000.00 $ - ESTO (US Travel) $ - $ 500.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 500.00 $ 500.00 $0.00 Visit California Board Quarterly Meeting $ - $ - $ - $ 300.00 $ - $ - $ 300.00 $ - $ - $ - $ 300.00 $ - $ 900.00 $ 639.00 $261.00 Visit California Welcome Center Meetings $ - $ - $ 300.00 $ - $ 300.00 $ - $ - $ - $ - $ 300.00 $ - $ 300.00 $ 1,200.00 $ 284.00 $916.00 Visit California Outlook Forum $ - $ - $ - $ - $ - $ - $ - $ 600.00 $ - $ - $ - $ - $ 600.00 $ 568.00 $32.00 Yosemite Gateway Partners Quarterly Meeting $ 50.00 $ - $ - $ 20.00 $ - $ - $ - $ - $ - $ - $ - $ - $ 70.00 $ 40.00 $30.00 Total By Month 63200 $ 550.00 $ 500.00 $ 300.00 $ 1,020.00 $ 300.00 $ - $ 1,000.00 $ 600.00 $ 852.00 $ 1,000.00 $ 800.00 $ 1,300.00 $ 8,222.00 $ 4,248.00 $3,974.00 93.55% Production - 63270-A
Travel & Meals $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 2,400.00 $ - $2,400.00 #DIV/0! Content Program Optimizations/Local Photo &
Video $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 12,000.00 $ - $12,000.00 #DIV/0! Fact Checking $ 7,000.00 $ - $ 2,000.00 $ - $ 16,000.00 $ - $ 5,000.00 $ - $ - $ - $ - $ 30,000.00 $ 26,000.00 $4,000.00 15.38% Total by Month 63270-T $ 8,200.00 $ 1,200.00 $ 3,200.00 $ 1,200.00 $ 17,200.00 $ 1,200.00 $ 6,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 44,400.00 $ 26,000.00 $18,400.00 70.77% #DIV/0!
Website Development and Maintenance- 66020 -
A #DIV/0!
Madden - Dev & Reporting $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 14,400.00 $ 22,500.00 ($8,100.00) -36.00% Madden - Maintenance $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 8,160.00 ($8,160.00) Bound - Get Smart Content $ 4,500.00 $ - $ - $ 4,500.00 $ - $ - $ 4,500.00 $ - $ - $ 4,500.00 $ - $ - $ 18,000.00 $ 18,000.00 $0.00 Visitor Guide ebook App $ - $ - $ - $ - $ - $ 1,000.00 $ - $ - $ - $ - $ - $ - $ 1,000.00 $ 1,000.00 $0.00 Prism Cam $ 9,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 9,000.00 $ - $9,000.00 Woofu.com - Visitor Guide Fulfillment App $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 240.00 $ 179.40 $60.60 Onnivert 360 Player $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 5,000.00 ($5,000.00) OAG - Flightview App $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 7,200.00 ($7,200.00) -100.00% CrowdRiff Licensing $ 20,900.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 20,900.00 $ 19,845.00 $1,055.00 Domain Names (various) $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 600.00 $ 50.00 $550.00 Total By Month 66020 $ 35,670.00 $ 1,270.00 $ 1,270.00 $ 5,770.00 $ 1,270.00 $ 2,270.00 $ 5,770.00 $ 1,270.00 $ 1,270.00 $ 5,770.00 $ 1,270.00 $ 1,270.00 $ 64,140.00 $ 81,934.40 ($17,794.40) -21.72% Media - 66060 - A
MLT Social: Boosted Posts $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 7,300.00 ($7,300.00) In-destination campaigns: Google, Local Messaging $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 37,000.00 ($37,000.00) Local Air Marketing $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 42,500.00 ($42,500.00) Total By Month 66060 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 86,800.00 ($86,800.00) -100.00% Hosting - 66130-A
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 Total By Month 66130 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 #DIV/0! Totals $ 103,052.50 $ 119,570.00 $ 12,990.00 $ 286,527.00 $ 26,370.00 $ 172,690.00 $ 50,307.50 $ 111,820.00 $ 19,622.00 $ 35,877.50 $ 191,070.00 $ 63,220.00 $ 1,193,116.50 $1,043,962.86 $ 149,153.64 14.29%
SALES - Measure A
Mammoth Lakes Tourism
2022-23 Budget
% Change
Expense Accounts July August September October November December January February March April May June Total LY $ Totals $ Change YOY YOY MLT Promo Items - 64160
Promotional Items / SWAG $ 1,000.00 $ - $ - $ 1,000.00 $ - $ 1,000.00 $ - $ - $ - $ 2,000.00 $ - $ 5,000.00 $ 8,000.00 ($3,000.00) Total By Month 64160 $ - $ 1,000.00 $ - $ - $ 1,000.00 $ - $ 1,000.00 $ - $ - $ - $ 2,000.00 $ - $ 5,000.00 $ 8,000.00 ($3,000.00) -38% International Travel Shows - 64010
Australian Consumer Shows $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 5,000.00 $ - $ 5,000.00 $ 3,000.00 $2,000.00 German / French Sales Mission $ - $ - $ 3,000.00 $ - $ - $ - $ 3,000.00 $ - $ - $ 6,000.00 $ 5,000.00 $1,000.00 Canada Sales Mission with Ikon $ - $ - $ - $ 5,000.00 $ - $ - $ - $ - $ - $ - $ - $ 5,000.00 $ 5,000.00 $0.00 Showcase USA, Italy $ - $ - $ - $ - $ - $ - $ - $ - $ 3,500.00 $ - $ - $ - $ 3,500.00 $ 3,000.00 $500.00 Scandinavian Sales Mission $ - $ - $ 4,000.00 $ - $ - $ - $ - $ - $ - $ - $ 4,000.00 $ 2,000.00 $2,000.00 India Sales Mission (BUSA/VC) $ - $ - $ - $ - $ - $ 5,000.00 $ - $ - $ - $ - $ - $ - $ 5,000.00 $ - $5,000.00 UK Sales Mission (BUSA) $ 3,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 3,000.00 $ 2,000.00 $1,000.00 Brazil Sales Mission $ - $ - $ 3,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ 3,000.00 $ 4,000.00 ($1,000.00) Asia Sales Mission (with VC) $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 4,000.00 $ - $ - $ 4,000.00 $ 4,000.00 $0.00 Mexico Sales Mission $ - $ - $ - $ 3,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ 3,000.00 $ 2,000.00 $1,000.00 International PowWow $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 5,000.00 $ 5,000.00 $ 4,000.00 $1,000.00 Total By Month 64010 $ - $ 3,000.00 $ 10,000.00 $ 8,000.00 $ - $ 5,000.00 $ - $ - $ 6,500.00 $ 4,000.00 $ 5,000.00 $ 5,000.00 $ 46,500.00 $ 34,000.00 $12,500.00 37% Domestic Shows/Ski Clubs - 64020
MTS $ - $ - $ - $ - $ - $ - $ - $ - $ 4,000.00 $ - $ - $ 4,000.00 $ 3,000.00 $1,000.00 Go West $ - $ - $ - $ - $ - $ - $ 2,000.00 $ - $ - $ - $ - $ 2,000.00 $ 3,000.00 ($1,000.00) Ski Clubs $ - $ - $ - $ - $ 2,000.00 $ - $ - $ - $ - $ - $ - $ - $ 2,000.00 $ - $2,000.00 Total By Month 64020 $ - $ - $ - $ - $ 2,000.00 $ - $ - $ 2,000.00 $ 4,000.00 $ - $ - $ - $ 8,000.00 $ 6,000.00 $2,000.00 33% Inter Research / Data / Training - 64030
Visa Vue $ 3,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 3,000.00 $ 3,000.00 $0.00 Ubermedia $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 25,000.00 ($25,000.00) California Star / VC $ - $ 15,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ 15,000.00 $ 15,000.00 $0.00 Club California $ - $ - $ - $ 3,000.00 $ - $ - $ - $ - $ 3,000.00 $ - $ - $ - $ 6,000.00 $6,000.00 Total By Month 64030 $ 3,000.00 $ 15,000.00 $ - $ 3,000.00 $ - $ - $ - $ - $ 3,000.00 $ - $ - $ - $ 24,000.00 $ 43,000.00 ($19,000.00) -44% Lodging - 64041 $ - $ 1,500.00 $ 3,000.00 $ 3,000.00 $ 1,000.00 $ 3,000.00 $ 500.00 $ 1,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 1,000.00 $ 23,000.00 $ 12,000.00 $11,000.00 Total By Month 64041 $ - $ 1,500.00 $ 3,000.00 $ 3,000.00 $ 1,000.00 $ 3,000.00 $ 500.00 $ 1,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 1,000.00 $ 23,000.00 $ 12,000.00 $11,000.00 92% Gas/Mileage - 64042 $ - $ - $ 500.00 $ 500.00 $ 250.00 $ 250.00 $ - $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 2,750.00 $ 1,750.00 $1,000.00 Total By Month 64042 $ - $ - $ 500.00 $ 500.00 $ 250.00 $ 250.00 $ - $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 2,750.00 $ 1,750.00 $1,000.00 57% Airfare - 64043 $ - $ 1,500.00 $ 5,000.00 $ 3,000.00 $ 2,000.00 $ 3,000.00 $ 1,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 1,000.00 $ 25,500.00 $ 12,000.00 $13,500.00 Total By Month 64043 $ - $ 1,500.00 $ 5,000.00 $ 3,000.00 $ 2,000.00 $ 3,000.00 $ - $ 1,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 1,000.00 $ 25,500.00 $ 13,000.00 $12,500.00 96% Incidentals - 64044 $ - $ - $ 750.00 $ 500.00 $ 500.00 $ 500.00 $ 250.00 $ - $ 500.00 $ 500.00 $ 250.00 $ 3,750.00 $ 3,500.00 $250.00 Total By Month 64044 $ - $ - $ 750.00 $ 500.00 $ 500.00 $ 500.00 $ 250.00 $ - $ 500.00 $ - $ 500.00 $ 250.00 $ 3,750.00 $ 3,500.00 $250.00 7% Meals - 64050
Meals $ - $ 1,000.00 $ 2,000.00 $ 2,000.00 $ 750.00 $ 1,000.00 $ 250.00 $ 1,000.00 $ 1,000.00 $ 2,000.00 $ 2,000.00 $ 1,000.00 $ 14,000.00 $ 6,750.00 $7,250.00 Total By Month 64050 $ - $ 1,000.00 $ 2,000.00 $ 2,000.00 $ 750.00 $ 1,000.00 $ 250.00 $ 1,000.00 $ 1,000.00 $ 2,000.00 $ 2,000.00 $ 1,000.00 $ 14,000.00 $ 6,750.00 $7,250.00 107% Membership Dues & Subs - 64060
NTA $ - $ - $ - $ - $ - $ - $ 1,000.00 $ - $ - $ - $ - $ - $ 1,000.00 $ 1,000.00 $0.00
Visit USA, Italy $ 2,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 2,000.00 $ 2,000.00 $0.00 Visit USA, France $ - $ - $ - $ - $ - $ - $ 2,000.00 $ - $ - $ - $ - $ - $ 2,000.00 $ 2,000.00 $0.00 SF Travel Partnership $ - $ - $ 500.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 500.00 $ 500.00 $0.00 Visit USA, UK $ 1,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,000.00 $ 1,000.00 $0.00 High Siera V.C. $ - $ - $ - $ - $ - $ - $ 3,500.00 $ - $ - $ - $ - $ - $ 3,500.00 $ 3,500.00 $0.00 ABA $ - $ - $ - $ - $ - $ - $ 1,000.00 $ - $ - $ - $ - $ - $ 1,000.00 $ 1,000.00 $0.00 MPI $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 LA Tourism Partnership $ 1,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,000.00 $1,000.00 VisitUSA, Belgium, Lux $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 CalSAE $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 Total By Month 64060 $ 4,000.00 $ - $ 500.00 $ - $ - $ - $ 7,500.00 $ - $ - $ - $ - $ - $ 12,000.00 $ 11,000.00 $1,000.00 9% Advertising - 64070
Australia Print / Co-Ops $ - $ - $ 4,000.00 $ - $ 4,000.00 $ - $ - $ - $ - $ - $ - $ - $ 8,000.00 $ 8,000.00 $0.00 Spainish print / Co-ops $ - $ - $ 2,500.00 $ - $ - $ - $ - $ 2,500.00 $ - $ - $ - $ 5,000.00 $ 5,000.00 $0.00 Brand USA $ - $ - $ 10,000.00 $ - $ - $ - $ - $ 10,000.00 $ - $ - $ - $ - $ 20,000.00 $ 20,000.00 $0.00 Visit California $ - $ - $ 5,000.00 $ - $ - $ - $ - $ 5,000.00 $ - $ - $ - $ - $ 10,000.00 $ 10,000.00 $0.00 UK Print / Co-Ops $ - $ - $ 2,500.00 $ - $ - $ - $ 2,500.00 $ - $ - $ - $ - $ 5,000.00 $ 5,000.00 $0.00 German Print / Co-Ops $ - $ - $ 3,000.00 $ - $ - $ - $ - $ 3,000.00 $ - $ - $ - $ - $ 6,000.00 $ 5,000.00 $1,000.00 Dutch Print / Co-Ops $ - $ - $ - $ - $ - $ - $ - $ 3,000.00 $ - $ - $ - $ - $ 3,000.00 $ 3,000.00 $0.00 Italian Print / Co-Ops $ - $ - $ 2,500.00 $ - $ - $ - $ - $ 2,500.00 $ - $ - $ - $ - $ 5,000.00 $ 2,500.00 $2,500.00 French Print / Co-Ops $ - $ - $ 3,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ 3,000.00 $ - $3,000.00 Latin America Print / Co-Ops $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 Indian Print / Co-Ops $ - $ - $ 2,500.00 $ - $ - $ - $ - $ 2,500.00 $ - $ - $ - $ 5,000.00 $ 2,500.00 $2,500.00 Canadian Print / Co-Ops $ - $ - $ 2,500.00 $ - $ - $ - $ - $ - $ 2,500.00 $ - $ - $ - $ 5,000.00 $ - $5,000.00 Chinese Print / Co-Ops $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 Scandinavian Co-Ops $ - $ - $ - $ - $ - $ - $ - $ - $ 2,500.00 $ - $ - $ - $ 2,500.00 $ - $2,500.00 Total By Month 64070 $ - $ - $ 37,500.00 $ - $ 4,000.00 $ - $ 2,500.00 $ 23,500.00 $ 10,000.00 $ - $ - $ - $ 77,500.00 $ 61,000.00 $16,500.00 27% Supplies - 64080
Printing / Creation of Vacation Planners $ 3,000.00 $ - $ 2,000.00 $ - $ - $ - $ - $ - $ - $ 2,000.00 $ - $ - $ 7,000.00 $ 4,000.00 $3,000.00 Shipping of Promo Items $ - $ - $ 500.00 $ 500.00 $ - $ 500.00 $ - $ 500.00 $ 500.00 $ 500.00 $ - $ 3,000.00 $ 3,000.00 $0.00 Shipping of Print Collateral $ - $ 500.00 $ 500.00 $ 500.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 500.00 $ 500.00 $ 500.00 $ 8,000.00 $ 8,000.00 $0.00 $0.00
Total By Month 64080 $ 3,000.00 $ 500.00 $ 2,500.00 $ 1,000.00 $ 1,500.00 $ 1,000.00 $ 1,500.00 $ 1,000.00 $ 1,500.00 $ 3,000.00 $ 1,000.00 $ 500.00 $ 18,000.00 $ 15,000.00 $3,000.00 20% Agency Fees - 64090
Black Diamond (UK) $ 30,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 30,000.00 $ 22,000.00 $8,000.00 Gate 7 (Australia) $ 39,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 39,000.00 $ 22,000.00 $17,000.00 AviaReps (Italy/ Spain) $ 12,500.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 12,500.00 $ 5,000.00 $7,500.00 MSI (Germany) $ 12,500.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 12,500.00 $ 8,500.00 $4,000.00 Sartha Global (India) $ 20,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 20,000.00 $ 5,000.00 $15,000.00 Chinese Agency $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 Atlantic Link (Scandinavia) $ 11,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 11,000.00 $ 5,000.00 $6,000.00 Total By Month 64090 $ 125,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 125,000.00 $ 67,500.00 $57,500.00 85% $0.00
Promotions / Sponsorships - 64100 $0.00
California CUP $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 3,000.00 $ - $ 3,000.00 $ 3,000.00 $0.00 IMM / UK $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 3,000.00 ($3,000.00) MLT Ambassadors $ - $ - $ - $ 500.00 $ 500.00 $ - $ 1,000.00 $ 1,000.00 $ 500.00 $ 500.00 $ - $ 1,000.00 $ 5,000.00 $ 5,000.00 $0.00 IPW $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 Total By Month 64100 $ - $ - $ - $ 500.00 $ 500.00 $ - $ 1,000.00 $ 1,000.00 $ 500.00 $ 500.00 $ 3,000.00 $ 1,000.00 $ 8,000.00 $ 11,000.00 ($3,000.00) -27% Totals $ 135,000.00 $ 23,500.00 $ 61,750.00 $ 21,500.00 $ 13,500.00 $ 13,750.00 $ 14,500.00 $ 30,750.00 $ 33,250.00 $ 15,750.00 $ 19,750.00 $ 10,000.00 $ 393,000.00 $ 293,500.00 $ 99,500.00 34%
COMMUNICATIONS/PR - Measure A
Mammoth Lakes Tourism
2022-23 Budget
% Change
Expense Accounts July August September October November December January February March April May June Total LY $ Totals $ Change YOY YOY FAM Trip Airfare - 65011 $ 500.00 $ 500.00 $ 500.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 700.00 $ 500.00 $ 500.00 $ 500.00 $ 13,700.00 $ 7,100.00 $6,600.00 Total By Month 65011 $ 500.00 $ 500.00 $ 500.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 2,000.00 $ 700.00 $ 500.00 $ 500.00 $ 500.00 $ 13,700.00 $ 7,100.00 $6,600.00 93% FAM Trip Lodging - 65012 $ 1,000.00 $ 1,000.00 $ 10,000.00 $ 500.00 $ 500.00 $ 2,000.00 $ 2,000.00 $ 1,000.00 $ 1,000.00 $ 500.00 $ 2,000.00 $ 1,000.00 $ 22,500.00 $ 8,500.00 $14,000.00 Total By Month 65012 $ 1,000.00 $ 1,000.00 $ 10,000.00 $ 500.00 $ 500.00 $ 2,000.00 $ 2,000.00 $ 1,000.00 $ 1,000.00 $ 500.00 $ 2,000.00 $ 1,000.00 $ 22,500.00 $ 8,500.00 $14,000.00 165% FAM Trip Meals - 65013 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 12,000.00 $ 5,600.00 $6,400.00 Total By Month 65013 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 12,000.00 $ 5,600.00 $6,400.00 114% FAM Trip Transportation - 65015 $ 250.00 $ 250.00 $ 5,000.00 $ 5,000.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 12,500.00 $ 4,000.00 $8,500.00 Total By Month 65015 $ 250.00 $ 250.00 $ 5,000.00 $ 5,000.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 12,500.00 $ 4,000.00 $8,500.00 213% Ambassador Fees - 65016 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 4,800.00 $ 1,600.00 $3,200.00 Total by Month 65016 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 4,800.00 $ 1,600.00 $3,200.00 200% STAFF Lodging - 65021 $ - $ 500.00 $ 500.00 $ - $ 1,000.00 $ 500.00 $ - $ 500.00 $ 500.00 $ 3,500.00 $ 2,500.00 $1,000.00 Total By Month 65021 $ - $ - $ 500.00 $ 500.00 $ - $ - $ 1,000.00 $ 500.00 $ - $ 500.00 $ - $ 500.00 $ 3,500.00 $ 2,500.00 $1,000.00 40% STAFF Gas/Mileage - 65022 $ 500.00 $ 500.00 $ - $ 400.00 $ 500.00 $ 500.00 $ 2,400.00 $ 1,000.00 $1,400.00 Total By Month 65022 $ - $ - $ - $ 500.00 $ - $ - $ - $ 500.00 $ - $ 400.00 $ 500.00 $ 500.00 $ 2,400.00 $ 1,000.00 $1,400.00 140% STAFF Airfare - 65023 $ - $ - $ 500.00 $ 500.00 $ - $ - $ - $ - $ 500.00 $ 500.00 $ - $ 2,000.00 $ 1,000.00 $1,000.00 Total By Month 65023 $ - $ - $ 500.00 $ 500.00 $ - $ - $ - $ - $ - $ 500.00 $ 500.00 $ - $ 2,000.00 $ 1,000.00 $1,000.00 100% STAFF Entertainment - 65024 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 Total By Month 65024 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 #DIV/0! STAFF Transportation - 65028 $ - $ - $ 200.00 $ - $ - $ - $ - $ - $ 100.00 $ 200.00 $ 500.00 $ 200.00 $300.00 Total By Month 65028 $ - $ - $ - $ 200.00 $ - $ - $ - $ - $ - $ 100.00 $ - $ 200.00 $ 500.00 $ 200.00 $300.00 150% STAFF Meals - 65030
Meals $ 200.00 $ 200.00 $ - $ - $ - $ 250.00 $ 250.00 $ 900.00 $ 200.00 $700.00 Total By Month 65030 $ - $ - $ - $ 200.00 $ 200.00 $ - $ - $ - $ - $ 250.00 $ - $ 250.00 $ 900.00 $ 200.00 $700.00 350% Press Events - 65090
California $ - $ 1,200.00 $ - $ 2,000.00 $ - $ 1,200.00 $ - $ - $ 4,400.00 National $ - $ - $ 1,200.00 $ 800.00 $ 2,000.00
Total By Month 65090 $ - $ - $ 1,200.00 $ 1,200.00 $ - $ 2,000.00 $ - $ 1,200.00 $ - $ 800.00 $ - $ - $ 6,400.00 $ 5,600.00 $800.00 14% Dues/Subscriptions - 65040
NASJA $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 200.00 $ - $ 200.00 $ 200.00 $0.00 SATW $ - $ - $ - $ - $ - $ 350.00 $ - $ - $ - $ - $ - $ 350.00 $ 350.00 $0.00 ATTA $ 1,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,000.00 $ 1,000.00 $0.00 PRSA $ - $ - $ - $ - $ - $ - $ 175.00 $ - $ - $ - $ - $ - $ 175.00 $ 175.00 $0.00 NATJA $ - $ 500.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 500.00 $ 500.00 $0.00 TravMedia $ - $ - $ - $ - $ 1,000.00 $ - $ - $ - $ - $ - $ - $ - $ 1,000.00 $ 1,000.00 $0.00
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 Total By Month 65040 $ 1,000.00 $ 500.00 $ - $ - $ 1,000.00 $ - $ 525.00 $ - $ - $ - $ 200.00 $ - $ 3,225.00 $ 3,225.00 $0.00 0% Sponsorship - 65050
Mammoth Track Club $ - $ 5,000.00 $ 5,000.00 $ 5,000.00 $ 5,000.00 $ - $ 5,000.00 $ 5,000.00 $ 5,000.00 $ 5,000.00 $ 5,000.00 $ 45,000.00 $ -
Fall Colors with John Poimiroo $ - $ - $ 2,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ 2,000.00 $ - MTJA Media Conference $ 10,000.00 $ 10,000.00 $ 20,000.00 $ 40,000.00 Total By Month 65050 $ 10,000.00 $ 15,000.00 $ 27,000.00 $ 5,000.00 $ 5,000.00 $ - $ 5,000.00 $ 5,000.00 $ 5,000.00 $ 5,000.00 $ 5,000.00 $ - $ 87,000.00 $ 61,500.00 $25,500.00 41% Promotional and Community PR - 65060
Community Outreach and Education $725.00 $ 725.00 $ 725.00 $ 725.00 $ 725.00 $ 725.00 $ 725.00 $ 725.00 $ 725.00 $ 725.00 $ 725.00 $ 725.00 $ 8,700.00 Community Open House $ 1,500.00 $ 1,500.00 $ 3,000.00
Total By Month 65060 $725.00 $725.00 $2,225.00 $725.00 $725.00 $725.00 $725.00 $725.00 $725.00 $725.00 $2,225.00 $725.00 $ 11,700.00 $ 3,500.00 $8,200.00 234% Agency - 65080
Lyman PR $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 84,000.00 Agency costs $ - $ - $ 1,000.00 $ - $ - $ - $ 1,000.00 $ - $ - $ - $ - $ 2,000.00 $ - $ - $ - $ -
Total By Month 65080 $ 7,000.00 $ 7,000.00 $ 8,000.00 $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 8,000.00 $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 7,000.00 $ 86,000.00 $ 85,000.00 $ 1,000.00 1% Crib Condo Expenses - 65200
HOA $ 540.00 $ 540.00 $ 540.00 $ 540.00 $ 540.00 $ 540.00 $ 540.00 $ 540.00 $ 540.00 $ 540.00 $ 540.00 $ 540.00 $ 6,480.00 $ 5,400.00 $ 1,080.00 Insurance $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 3,600.00 $ 1,492.00 $ 2,108.00 Property Taxes $ 554.00 $ 554.00 $ 554.00 $ 554.00 $ 554.00 $ 554.00 $ 554.00 $ 554.00 $ 554.00 $ 554.00 $ 554.00 $ 554.00 $ 6,648.00 $ 6,647.00 $ 1.00 Repairs & Maintenance $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 7,200.00 $ 7,200.00 $ - Supplies $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 1,200.00 $ 1,200.00 $ - Utilities $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 5,400.00 $ 7,320.00 $ (1,920.00) Crib Condo Expenses Other $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 2,400.00 $ 6,741.00 $ (4,341.00) Total By Month 65200 $ 2,744.00 $ 2,744.00 $ 2,744.00 $ 2,744.00 $ 2,744.00 $ 2,744.00 $ 2,744.00 $ 2,744.00 $ 2,744.00 $ 2,744.00 $ 2,744.00 $ 2,744.00 $ 32,928.00 Totals $ 24,619.00 $ 29,119.00 $ 59,069.00 $ 27,469.00 $ 20,819.00 $ 18,119.00 $ 22,644.00 $ 23,319.00 $ 18,819.00 $ 20,669.00 $ 22,319.00 $ 15,069.00 $ 302,053.00 $ 261,450.00 $ 40,603.00 16%
EVENTS - Measure A
Mammoth Lakes Tourism
2022-23 Budget
% Change
Expense Accounts July August September October November December January February March April May June Total LY $ Totals $ Change YOY YOY Airfare - 67110 $ -
Misc $ - $ 400.00 $ - $ 400.00 $ - $ - $ - $ 600.00 $ - $ 600.00 $ 500.00 $ - $ 2,500.00 $ - Total By Month $ - $ 400.00 $ - $ 400.00 $ - $ - $ - $ 600.00 $ - $ 600.00 $ 500.00 $ - $ 2,500.00 $ - $2,500.00 #DIV/0! Lodging - 67115 $ -
Visit California Outlook Forum $ - $ - $ - $ - $ - $ - $ - $ 1,000.00 $ - $ - $ - $ - $ 1,000.00 $ 800.00 $200.00 Fred Hall Fishing Expo $ 600.00 $ 600.00 $0.00
Tabling Events $ 250.00 $ 250.00 $ 250.00 $ 250.00 $0.00 The Speical Event Tradeshow, Anaheim $ 600.00 $0.00
Event Marketer Summit $ 950.00 $0.00
Misc $ - $ 250.00 $ 250.00 $ - $ - $ - $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ 2,000.00 $ 1,750.00 $250.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Total By Month $ - $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ - $ 500.00 $ 1,850.00 $ 1,100.00 $ 1,200.00 $ 850.00 $ 250.00 $ 6,750.00 $ 3,500.00 $3,250.00 93% Meals - 67120 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 Misc $ - $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ - $ 300.00 $ 600.00 $ 500.00 $ 500.00 $ 300.00 $ 250.00 $ 3,450.00 $ 1,025.00 $2,425.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 Total By Month $ - $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ - $ 300.00 $ 600.00 $ 500.00 $ 500.00 $ 300.00 $ 250.00 $ 3,450.00 $ 1,025.00 $2,425.00 237% Transportation - 67125 $ -
Misc $ - $ - $ 250.00 $ 250.00 $ 250.00 $ - $ 150.00 $ - $ 350.00 $ 125.00 $ 125.00 $ 125.00 $ 1,625.00 $ 1,125.00 $500.00 $0.00
Total By Month $ - $ - $ 250.00 $ 250.00 $ 250.00 $ - $ 150.00 $ - $ 350.00 $ 125.00 $ 125.00 $ 125.00 $ 1,625.00 $ 1,125.00 $500.00 44% Supplies - 67130 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Misc $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 1,200.00 $ 1,200.00 $0.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 2,000.00 ($2,000.00) $0.00
Total By Month $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 1,200.00 $ 3,200.00 ($2,000.00) -63% Advertising - 67135 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Laura Patterson Design Work $ 1,000.00 $ 500.00 $ 500.00 $ 2,000.00 $ 2,500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 10,000.00 $ 12,000.00 ($2,000.00) Large Events Poster Printing (300 qty) $ - $ - $ - $ - $ 1,200.00 $ - $ - $ - $ - $ - $ - $ - $ 1,200.00 $ 1,200.00 $0.00 Events Brochure Distributon - Certified 50K $ - $ - $ - $ - $ 2,600.00 $ - $ - $ - $ - $ - $ - $ - $ 2,600.00 $ 2,600.00 $0.00 Events Brochure Printing $ - $ - $ - $ - $ 4,000.00 $ 4,000.00 $ 275.00 $3,725.00 Campground Host Program $ 1,500.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 500.00 $ 2,000.00 $ 1,000.00 $1,000.00 Promotional Items $ 1,000.00 $ - $ - $ 1,000.00 $ - $ - $ 500.00 $ 500.00 $ 3,000.00 $ 3,000.00 $0.00 Local Print/Radio/Other for Events $ 5,000.00 $ 500.00 $ 500.00 $ 300.00 $ 500.00 $ 1,000.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 300.00 $ 500.00 $ 10,600.00 $ 10,600.00 $0.00 Mammoth Lakes Music Series $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 2,000.00 $ 3,000.00 $ 2,000.00 $ 3,000.00 $ 2,000.00 $ 21,000.00 $21,000.00 Faecbook Targeted Ads $ - $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 2,000.00 $2,000.00 Event Surveys $ 10,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 10,000.00 $ - $ 20,000.00 $ 2,000.00 $18,000.00 Total By Month $ 18,500.00 $ 1,500.00 $ 4,500.00 $ 6,300.00 $ 13,800.00 $ 1,500.00 $ 3,500.00 $ 4,000.00 $ 3,500.00 $ 4,000.00 $ 12,800.00 $ 2,500.00 $ 76,400.00 $ 42,675.00 $33,725.00 79% Dues & Subscriptions - 67140 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Event Marketer $ 299.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 299.00 $ 299.00 Sports Events & Tourism Membership $ 795.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 795.00 $ 795.00 Total By Month $ 1,094.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,094.00 $ 1,094.00 $0.00 0% Industry Training - 67145 $ - $0.00
Events Workshop #1 = Late Fall $ - $ - $ - $ - $ 5,000.00 $ - $ - $ - $ - $ - $ - $ - $ 5,000.00 $ 5,000.00 $0.00 Events Workshop # 2 = Spring $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 5,000.00 $ - $ - $ 5,000.00 $ 5,000.00 $0.00 Lodging Mixer $ - $ - $ - $ - $ - $ - $ - $ - $ 1,200.00 $ - $ - $ - $ 1,200.00 $ 1,200.00 $0.00 Events Association Quartlery Mixer $ - $ - $ 1,500.00 $ - $ - $ - $ 1,500.00 $ - $ - $ 1,500.00 $ - $ 1,500.00 $ 6,000.00 $ 500.00 $5,500.00 MLT Facelift $ - $ - $ 5,000.00 $ 8,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ 13,000.00 $ 1,000.00 $12,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 Total By Month $ - $ - $ 6,500.00 $ 8,000.00 $ 5,000.00 $ - $ 1,500.00 $ - $ 1,200.00 $ 6,500.00 $ - $ 1,500.00 $ 30,200.00 $ 12,700.00 $17,500.00 138%
Event Grant Funding - 68030 $ - $ - $ - $ - $ - $ - $ 300,000.00 $ - $ - $ - $ - $ 300,000.00 $ 150,000.00 $0.00
Total By Month $ - $ - $ - $ - $ - $ - $ - $ 300,000.00 $ - $ - $ - $ - $ 300,000.00 $ 150,000.00 $150,000.00 100% Totals $ 19,694.00 $ 2,500.00 $ 11,850.00 $ 15,550.00 $ 19,650.00 $ 1,600.00 $ 6,050.00 $ 307,150.00 $ 6,750.00 $ 13,025.00 $ 14,675.00 $ 4,725.00 $ 423,219.00 $ 215,319.00 $207,900.00 97%
REVENUE - Measure A
Mammoth Lakes Tourism
2022-23 Budget
Total % Change
Revenue Accounts Account # July August September October November December January February March April May June LY $ Totals $ Change YOY YOY
NON-MEASURE A FUNDS
Visitor Guide Sales 40400 $ - $ - $ - $ 10,000.00 $ - $ - $ - $ 10,000.00 $ - $ - $ - $ - $ 20,000.00 $ - $20,000.00 #DIV/0! Sponsorship 40500 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 #DIV/0! Brochure Distribution Revenue 40900 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 1,200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 3,400.00 $ 8,100.00 ($4,700.00) -58% Retail Sales/Licensing Fees 40310 $ - $ - $ 500.00 $ - $ - $ 500.00 $ - $ - $ 500.00 $ - $ - $ 500.00 $ 2,000.00 $ 2,000.00 $0.00 0%
MEASURE A FUNDS
25.00% 25.00% 25.00% 25.00%
TOT Payments from TOML 40600 $ 500,000.00 $ - $ - $ 500,000.00 $ - $ - $ 500,000.00 $ - $ - $ 500,000.00 $ - $ - $ 2,000,000.00 $ 2,332,178.00 ($332,178.00) -14% Air Subsidy Payments from TOML TBD $ - $ - $ - $ 25,000.00 $ - $ - $ - $ - $ - $ - $ 175,000.00 $ - $ 200,000.00 $ - $200,000.00 #DIV/0! LA Kings Partnership (Tourism Reserve) 47110 $ - $ - $ 100,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 100,000.00 $ 150,000.00 ($50,000.00) Estimated Total Revenues $ 500,200.25 $ 200.00 $ 100,700.00 $ 535,200.25 $ 200.00 $ 1,700.00 $ 500,200.25 $ 10,200.00 $ 700.00 $ 500,200.25 $ 175,200.00 $ 700.00 $ 2,325,400.00 $ 1,960,224.00 $365,176.00 19%
RESERVE ACCOUNTS - Measure A
Mammoth Lakes Tourism
2022-23 Budget
Total
Reserve Account Earmarks Account # July August September October November December January February March April May June MLT Visitation Infrastructure Reserve $ 800,617.01 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 800,617.01 MLT Special Event Reserve $ 622,680.92 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 622,680.92 $ 1,423,297.93 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,423,297.93
TBID SUMMARY
Mammoth Lakes Tourism
2022-23 TBID Budget
% Change
Expense Accounts July August September October November December January February March April May June Total LY $ Totals $ Change YOY YOY Wages & Payroll Taxes $ 36,975.05 $ 36,975.05 $ 36,029.05 $ 35,083.05 $ 35,083.06 $ 35,083.06 $ 35,083.06 $ 35,083.06 $ 35,083.05 $ 35,083.05 $ 35,083.05 $ 35,083.05 $ 425,726.62 $ 439,578.71 ($13,852.09) -3.15% Overhead $ 10,440.00 $ 8,380.00 $ 4,720.00 $ 4,320.00 $ 6,900.00 $ 17,700.00 $ 18,900.00 $ 17,200.00 $ 15,200.00 $ 11,040.00 $ 5,100.00 $ 6,100.00 $ 126,000.00 $ 95,859.00 $30,141.00 31.44% Marketing $ 968,229.00 $ 149,204.00 $ 465,129.00 $ 229,404.00 $ 395,829.00 $ 1,354,142.63 $ 621,467.63 $ 484,092.63 $ 543,672.67 $ 191,717.63 $ 1,118,210.81 $ 382,429.00 $ 6,903,528.00 $ 4,104,908.00 $2,798,620.00 68.18% Sales $ 125,000.00 $ 500.00 $ 4,500.00 $ 2,000.00 $ - $ 2,000.00 $ 5,000.00 $ 5,000.00 $ 3,000.00 $ 2,000.00 $ 2,000.00 $ 4,000.00 $ 155,000.00 $ 77,500.00 $77,500.00 100.00% Communications & PR $ 13,750.00 $ 8,750.00 $ 14,750.00 $ 15,000.00 $ 10,500.00 $ 10,500.00 $ 10,000.00 $ 10,000.00 $ 9,500.00 $ 9,500.00 $ 9,500.00 $ 9,500.00 $ 131,250.00 $ 63,200.00 $68,050.00 107.67% TOTAL PROJECTED EXPENSES $1,154,394.05 $ 203,809.05 $ 525,128.05 $ 285,807.05 $ 448,312.06 $ 1,419,425.69 $ 690,450.69 $ 551,375.69 $ 606,455.72 $ 249,340.68 $ 1,169,893.86 $ 437,112.05 $ 7,741,504.62 $ 3,877,213 $3,864,291.75 99.67% TOTAL PROJECTED REVENUES $ 522,000.00 $ 419,000.00 $ 236,000.00 $ 216,000.00 $ 345,000.00 $ 885,000.00 $ 945,000.00 $ 860,000.00 $ 760,000.00 $ 552,000.00 $ 255,000.00 $ 305,000.00 $ 6,300,000.00 $ 4,792,957 $1,507,043.00 31.44% TOTAL PROJECTED RESERVE USE $ - $ - $ 39,127.53 $ - $ - $ 1,043,302.97 $ - $ 198,140.34 $ - $ - $ 160,933.78 $ - $ 1,441,504.62 Projected 2022-23 Cash Flow $ (632,394.05) $ 215,190.95 $ (250,000.52) $ (69,807.05) $(103,312.06) $ 508,877.29 $ 254,549.32 $ 506,764.66 $ 153,544.28 $ 302,659.32 $ (753,960.08) $ (132,112.05) $ 0.00 Available TBID Reserves
TBID Reserve Funding (CDARS) $ 4,502,378 $ 4,502,378.39 Total Reserve $ 4,502,378.39
OVERHEAD - TBID
Mammoth Lakes Tourism
2022-23 TBID Budget
Expense Accounts July August September October November December January February March April May June Total % Change LY $ Totals $ Change YOY YOY
TOML Processing Fee 2% 62380-T $ 10,440 $ 8,380 $ 4,720 $ 4,320 $ 6,900 $ 17,700 $ 18,900 $ 17,200 $ 15,200 $ 11,040 $ 5,100 $ 6,100 $ 126,000 $ 95,859 $30,141.00 31% Totals: $ 10,440 $ 8,380 $ 4,720 $ 4,320 $ 6,900 $ 17,700 $ 18,900 $ 17,200 $ 15,200 $ 11,040 $ 5,100 $ 6,100 $ 126,000
MARKETING
Mammoth Lakes Tourism
2022-23 TBID Budget
% Change
Expense Accounts July August September October November December January February March April May June Total LY $ Totals $ Change YOY YOY Air Service 63010-T $ -
United Airlines Subsidy $ 294,650.00 $ - $ - $ - $ - $ 755,000.00 $ - $ - $ - $ - $ 655,000.00 $ 120,350.00 $ 1,825,000.00 $ 1,710,000.00 $ 115,000.00 6.73% Advanced Airlines Subisdy $ - $ - $ 200,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 200,000.00 $ - $ 200,000.00 Air Service Transportation Subsidy & MMH Diversions $ - $ - $ - $ - $ - $ 7,500.00 $ 7,500.00 $ 7,500.00 $ 2,500.00 $ - $ 300,000.00 $ - $ 325,000.00 $ - $325,000.00 $ -
Total by Month 63010-T $ 294,650.00 $ - $ 200,000.00 $ - $ - $ 762,500.00 $ 7,500.00 $ 7,500.00 $ 2,500.00 $ - $ 955,000.00 $ 120,350.00 $ 2,350,000.00 $ 1,710,000.00 $ 640,000.00 37.43% Research - 63020-T
Ad Awareness, Vis Profile, Vis Volume Econ Impact $ 100,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 100,000.00 $ 125,000.00 ($25,000.00) -20.00% Airport Research $ 2,500.00 $ 2,500.00 $ 500.00 $ - $ - $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ - $ - $ 18,000.00 $ - $18,000.00 DMOcracy $ 9,500.00 $ 9,500.00 $ - $9,500.00
STR/Occupancy Reporting $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 12,000.00 $ - $12,000.00 Visa Vue Domestic Data $ 9,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 9,000.00 $ - $9,000.00 Total by Month 63020-T $ 122,000.00 $ 3,500.00 $ 1,500.00 $ 1,000.00 $ 1,000.00 $ 3,500.00 $ 3,500.00 $ 3,500.00 $ 3,500.00 $ 3,500.00 $ 1,000.00 $ 1,000.00 $ 148,500.00 $ 125,000.00 $23,500.00 18.80% Contract Services - 63040-T
The Shipyard Monthly Agency Fee $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 204,000.00 $ 150,000.00 $54,000.00 Meeting space $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 2,250.00 ($2,250.00) Total by Month 63040-T $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 17,000.00 $ 204,000.00 $ 152,250.00 $51,750.00 33.99% Giveaway Promotion - 63140-T
Travel Show Giveaway $ - $ - $ - $ - $ 2,000.00 $ 2,000.00 $ 2,000.00 $ - $ - $ - $ - $ - $ 6,000.00 $ 9,000.00 ($3,000.00) Total By Month 63140 $ - $ - $ - $ - $ 2,000.00 $ 2,000.00 $ 2,000.00 $ - $ - $ - $ - $ - $ 6,000.00 $ 9,000.00 ($3,000.00) Experiential - 63170-T
Fred Hall Outdoor Show Long Beach $ - $ - $ - $ - $ - $ - $ 14,000.00 $ 3,000.00 $ - $ - $ - $ - $ 17,000.00 $ 7,500.00 $9,500.00 Fred Hall Outdoor Show San Diego $ - $ - $ - $ - $ - $ - $ - $ - $ 3,000.00 $ - $ - $ - $ 3,000.00 $ 1,000.00 $2,000.00 Travel Adventure Shows (LA & SF) $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 4,000.00 $ 4,000.00 $ - $ 8,000.00 InstaMeet $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 3,500.00 ($3,500.00) -100.00% Total by Month 63170-T $ - $ - $ - $ - $ - $ - $ 14,000.00 $ 3,000.00 $ 3,000.00 $ 4,000.00 $ 4,000.00 $ - $ 28,000.00 $ 12,000.00 $16,000.00 133.33% Dues and Subscriptions - 63180 - T
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 Total By Month 63180 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 $ -
Lodging - 63191-T
Fred Hall Outdoor Show Long Beach $ - $ - $ - $ - $ - $ - $ - $ - $ 3,800.00 $ - $ - $ - $ 3,800.00 $ 3,800.00 $0.00 0.00% Fred Hall Outdoor Show San Diego $ - $ - $ - $ - $ - $ - $ - $ - $ 2,800.00 $ - $ - $ - $ 2,800.00 $ 2,800.00 $0.00 0.00% Travel Adventure Shows (LA & SF) $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,000.00 $ 1,000.00 $ - $ 2,000.00 Kings Game activation $ - $ - $ - $ - $ - $ 500.00 $ - $ - $ - $ - $ - $ - $ 500.00 $ 250.00 $250.00 100.00% Total by Month 63191-T $ - $ - $ - $ - $ - $ 500.00 $ - $ - $ 6,600.00 $ 1,000.00 $ 1,000.00 $ - $ 9,100.00 $ 6,850.00 $2,250.00 32.85% Gas/Mileage - 63192-T
Various $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 3,600.00 $ 1,950.00 $1,650.00 Total by Month 63192-T $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 3,600.00 $ 1,950.00 $1,650.00 84.62% Flights - 63193-T
Trade Shows $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 Total by Month 63193-T $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 #DIV/0! Incidentals - 63194-T
Misc. Incidentals $ - $ - $ - $ - $ - $ - $ - $ 450.00 $ 780.00 $ 200.00 $ 300.00 $ - $ 1,730.00 $ 1,430.00 $300.00 Total by Month 63194-T $ - $ - $ - $ - $ - $ - $ - $ 450.00 $ 780.00 $ 200.00 $ 300.00 $ - $ 1,730.00 $ 1,430.00 $300.00 20.98% Meals - 63200-T
Fred Hall Outdoor Show Long Beach $ - $ - $ - $ - $ - $ - $ - $ - $ 1,000.00 $ - $ - $ - $ 1,000.00 $ 1,000.00 $0.00 Fred Hall Outdoor Show San Diego $ - $ - $ - $ - $ - $ - $ - $ - $ 1,000.00 $ - $ - $ - $ 1,000.00 $ 700.00 Travel Adventure Shows (LA & SF) $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 1,000.00 $ 1,000.00 $ - $ 2,000.00 $ - Kings Game Activation $ - $ - $ - $ - $ - $ 100.00 $ - $ 100.00 $ - $ 100.00 $ - $ - $ 300.00 $ 150.00 $150.00 Total by Month 63200-T $ - $ - $ - $ - $ - $ 100.00 $ - $ 100.00 $ 2,000.00 $ 1,100.00 $ 1,000.00 $ - $ 4,300.00 $ 1,850.00 $2,450.00 132.43% Production - 63270-T*
Fishmas Signage $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 7,000.00 $ - $ - $ 7,000.00 $ 5,000.00 $2,000.00 40.00% Community Signage (stewardship) $ 3,500.00 $ - $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 7,000.00 $ - $ 14,500.00 $ 14,500.00 $0.00 0.00% Road Banners $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 2,500.00 $ - $ - $ 2,500.00 $ 2,500.00 $0.00 0.00% Stickers/Town/Fishing/Colors Map $ 4,000.00 $ 9,500.00 $ 1,500.00 $ - $ 10,000.00 $ - $ - $ - $ 2,500.00 $ - $ - $ 5,500.00 $ 33,000.00 $ 33,000.00 $0.00 0.00% Visitor Guide Design & Printing $ - $ - $ - $ 56,000.00 $ 8,000.00 $ 1,500.00 $ - $ - $ - $ - $ - $ - $ 65,500.00 $ 65,500.00 $0.00 0.00% Local Video/photo Series $ - $ 625.00 $ - $ 625.00 $ - $ - $ 625.00 $ - $ - $ 625.00 $ - $ - $ 2,500.00 $ 2,500.00 $0.00 0.00% Website Content (blogs/trip ideas/videos) $ 700.00 $ 700.00 $ 700.00 $ 700.00 $ 700.00 $ 700.00 $ 700.00 $ 700.00 $ 700.00 $ 700.00 $ 700.00 $ 700.00 $ 8,400.00 $ 8,400.00 $0.00 0.00% USFS Video Permit Fees $ 300.00 $ 300.00 $ 300.00 $ 500.00 $ 300.00 $ 150.00 $ 300.00 $ 150.00 $ 150.00 $ 150.00 $ 300.00 $ 300.00 $ 3,200.00 $ 3,200.00 $0.00 0.00% MLT Video Assets $ - $ - $ - $ 3,500.00 $ - $ - $ - $ - $ - $ 3,500.00 $ - $ - $ 7,000.00 $ 7,000.00 $0.00 0.00% MLT Miscellaneous $ - $ 1,500.00 $ 1,750.00 $ 400.00 $ 250.00 $ 500.00 $ 150.00 $ 4,550.00 $ 4,550.00 $0.00 0.00% The Shipyard: No Small Adventure / Unreal - Brand spot $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 12,500.00 ($12,500.00) -100.00% Fall Execution $ - $ 25,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 25,000.00 $ 15,000.00 $10,000.00 66.67% Winter Execution $ - $ - $ - $ 50,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ 50,000.00 $ 20,000.00 $30,000.00 150.00% Summer Execution $ - $ - $ - $ - $ 50,000.00 $ - $ - $ - $ - $ 50,000.00 $ 25,000.00 $25,000.00 100.00% Video Production (New Brand Campaign) $ 474,000.00 $ - $ - $ - $ - $ - $ 125,000.00 $ - $ - $ - $ - $ 125,000.00 $ 724,000.00 $ 90,000.00 $634,000.00 704.44% Experiential $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 26,000.00 ($26,000.00) -100.00% Agency Production Travel $ 7,500.00 $ - $ 2,500.00 $ - $ - $ - $ 2,500.00 $ - $ - $ 2,500.00 $ - $ - $ 15,000.00 $ 15,000.00 $0.00 0.00% Contingency $ 10,000.00 $ - $ 10,000.00 $ - $ - $ 10,000.00 $ - $ - $ 10,000.00 $ - $ - $ 10,000.00 $ 50,000.00 $ 20,000.00 $0.00 0.00% Total by Month 63270-T $ 500,000.00 $ 36,125.00 $ 17,000.00 $ 111,825.00 $ 19,500.00 $ 14,600.00 $ 130,025.00 $ 51,600.00 $ 14,350.00 $ 17,475.00 $ 8,150.00 $ 141,500.00 $ 1,062,150.00 $ 369,650.00 $692,500.00 187.34% Website Development and Maintenance- 66020 - T
New Website & CRM management systems $ - $ - $ 100,000.00 $ - $ - $ 100,000.00 $ - $ - $ 100,000.00 $ - $ - $ - $ 300,000.00 $ - Total By Month 66020 $ - $ - $ 100,000.00 $ - $ - $ 100,000.00 $ - $ - $ 100,000.00 $ - $ - $ - $ 300,000.00 $ - $300,000.00 #DIV/0! Search Engine Optimization (SEO) - 66030 - T
SEO Reporting; Optimization $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 2,500.00 $ 2,500.00 $ 5,000.00 $ 5,000.00 $0.00 0.00% Total By Month 66030 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 2,500.00 $ 2,500.00 $ 5,000.00 $ 5,000.00 $0.00 0.00% Media - 66060-T**
DogTrekker $ 12,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 12,000.00 $ - $ 12,000.00 MLT Social: Boosted Posts $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 1,000.00 $ 12,000.00 $ - $ 12,000.00 In-destination campaigns: Google, Local Messaging $ 5,000.00 $ 5,000.00 $ 5,000.00 $ 2,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 3,000.00 $ 5,000.00 $ 5,000.00 $ 45,000.00 $ - $ 45,000.00 Local Air Marketing $ 10,000.00 $ 5,000.00 $ - $ 5,000.00 $ 5,000.00 $ 9,500.00 $ 3,500.00 $ 6,500.00 $ 3,500.00 $ 3,500.00 $ 5,500.00 $ 500.00 $ 57,500.00 $ - $ 57,500.00 The Shipyard: No Small Adventure / Unreal $ -
Rich Media $ - $ - $ 5,000.00 $ 10,000.00 $ 17,500.00 $ 19,318.18 $ 19,318.18 $ 19,318.18 $ 19,318.18 $ 6,818.18 $ 5,659.09 $ 4,500.00 $ 126,749.99 $ - $ 126,749.99 #DIV/0! Video $ - $ 14,134.50 $ 26,634.50 $ 25,000.00 $ 87,500.00 $ 115,909.09 $ 115,909.09 $ 115,909.09 $ 115,909.09 $ 40,909.09 $ 33,954.55 $ 27,000.00 $ 718,769.00 $ 333,000.00 $385,769.00 115.85% Native Content Partnerships $ - $ 10,714.00 $ 19,464.00 $ 17,500.00 $ 58,750.00 $ 77,272.73 $ 77,272.73 $ 77,272.73 $ 73,272.77 $ 27,272.73 $ 22,636.36 $ 18,000.00 $ 479,428.05 $ 145,000.00 $334,428.05 230.64% Display $ - $ 18,866.00 $ 25,116.00 $ 12,500.00 $ 43,750.00 $ 57,954.55 $ 57,954.55 $ 57,954.55 $ 57,954.55 $ 20,454.55 $ 16,977.27 $ 13,500.00 $ 382,982.02 $ 463,100.00 ($80,117.98) -17.30% Out of Home $ - $ - $ - $ - $ 50,000.00 $ 50,000.00 $ 50,000.00 $ - $ - $ - $ - $ - $ 150,000.00 $ - $150,000.00 #DIV/0! Social (non-video) $ - $ 12,857.00 $ 17,857.00 $ 10,000.00 $ 30,000.00 $ 38,636.36 $ 38,636.36 $ 38,636.36 $ 38,636.36 $ 13,636.36 $ 11,318.18 $ 9,000.00 $ 259,213.98 $ 412,250.00 ($153,036.02) -37.12% Air Tactical Marketing $ - $ 15,000.00 $ 18,750.00 $ 7,500.00 $ 28,750.00 $ 38,636.36 $ 38,636.36 $ 38,636.36 $ 38,636.36 $ 13,636.36 $ 11,318.18 $ 9,000.00 $ 258,499.98 $ 230,000.00 $28,499.98 12.39% Search Engine Marketing (SEM) $ - $ 3,428.50 $ 5,928.50 $ 5,000.00 $ 27,500.00 $ 38,636.36 $ 38,636.36 $ 38,636.36 $ 38,636.36 $ 13,636.36 $ 11,318.18 $ 9,000.00 $ 230,356.98 $ 81,650.00 $ 148,706.98 182.13% Total by Month 66060-T $ 28,000.00 $ 86,000.00 $ 124,750.00 $ 95,500.00 $ 352,750.00 $ 449,863.63 $ 443,863.63 $ 396,863.63 $ 389,863.67 $ 143,863.63 $ 124,681.81 $ 96,500.00 $ 2,732,500.00 $ 1,665,000.00 $ 1,067,500.00 64.11% Hardware/Software - 66120-T
Miscellaneous $ - $ - $ 500.00 $ 500.00 $ - $ 500.00 $ - $ 500.00 $ 500.00 $ - $ - $ - $ 2,500.00 $ 5,000.00 ($2,500.00) Computers $ 3,000.00 $ 3,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 6,000.00 Adobe License $ 160.00 $ 160.00 $ 160.00 $ 160.00 $ 160.00 $ 160.00 $ 160.00 $ 160.00 $ 160.00 $ 160.00 $ 160.00 $ 160.00 $ 1,920.00 $ 1,200.00 $720.00 Total By Month 66120 $ 3,160.00 $ 3,160.00 $ 660.00 $ 660.00 $ 160.00 $ 660.00 $ 160.00 $ 660.00 $ 660.00 $ 160.00 $ 160.00 $ 160.00 $ 10,420.00 $ 6,200.00 $4,220.00 68.06% Hosting - 66130-T
Website hosting $ 520.00 $ 520.00 $ 520.00 $ 520.00 $ 520.00 $ 520.00 $ 520.00 $ 520.00 $ 520.00 $ 520.00 $ 520.00 $ 520.00 $ 6,240.00 $ 6,240.00 $0.00 0.00% Email Marketing $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 30,000.00 $ 31,000.00 ($1,000.00) -3.23% Sprout Social Analytics $ 99.00 $ 99.00 $ 99.00 $ 99.00 $ 99.00 $ 99.00 $ 99.00 $ 99.00 $ 99.00 $ 99.00 $ 99.00 $ 99.00 $ 1,188.00 $ 1,188.00 $0.00 0.00% Survey Monkey $ - $ - $ 800.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 800.00 $ 300.00 $500.00 166.67% Total By Month 66130 $ 3,119.00 $ 3,119.00 $ 3,919.00 $ 3,119.00 $ 3,119.00 $ 3,119.00 $ 3,119.00 $ 3,119.00 $ 3,119.00 $ 3,119.00 $ 3,119.00 $ 3,119.00 $ 38,228.00 $ 38,728.00 ($500.00) -1.29% $ 968,229.00 $ 149,204.00 $ 465,129.00 $ 229,404.00 $ 395,829.00 ########### $ 621,467.63 $ 484,092.63 $ 543,672.67 $ 191,717.63 $ 1,118,210.81 $ 382,429.00 $ 6,903,528.00 $ 4,104,908.00 $ 2,798,620.00 68.18% ** Media placements are subject to change based on
contract negotiations, performanc and awareness of
campaigns.
SALES
Mammoth Lakes Tourism
2022-23 TBID Budget
% Change
Expense Accounts July August September October November December January February March April May June Total LY $ Totals $ Change YOY YOY Promotions/Videos - 64100-T
International Native Language Videos $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 #DIV/0! $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 #DIV/0! Total by Month 63052-T $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 #DIV/0! Agency Fees - 64090-T
Black Diamond (UK) $ 30,000 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 30,000 $ 22,000 $8,000.00 36% Gate 7 (Australia) $ 39,000 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 39,000 $ 22,000 $17,000.00 77% MSI (Germany) $ 12,500 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 12,500 $ 8,500 $4,000.00 47% AviaReps (Italy / Spain) $ 12,500 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 12,500 $ 5,000 $7,500.00 150% Sartha Global (India) $ 20,000 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 20,000 $ 5,000 $15,000.00 300% Chinese Agency $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $0.00 #DIV/0! Altantic Link (Scandinavian Agency) $ 11,000 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 11,000 $ 5,000 $6,000.00 120% Total by Month 63052-T $ 125,000 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 125,000 $ 67,500 $57,500.00 85% Fam Trips - 64110-T
Airfare / Airport Transfers $ - $ - $ 500 $ - $ - $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 1,000 $ 4,500 $ 4,500 $0.00 0% Rooms $ - $ 500 $ 2,000 $ 1,000 $ - $ 500 $ 2,000 $ 2,000 $ 1,000 $ 500 $ 500 $ 1,000 $ 11,000 $ 6,000 $5,000.00 83% Meals $ - $ - $ 2,000 $ 1,000 $ - $ 500 $ 2,000 $ 2,000 $ 1,000 $ 500 $ 500 $ 1,000 $ 10,500 $ 6,500 $4,000.00 62% Activities $ - $ - $ - $ - $ - $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 1,000 $ 4,000 $ 4,000 $0.00 0% Total by Month 64110-T $ - $ 500 $ 4,500 $ 2,000 $ - $ 2,000 $ 5,000 $ 5,000 $ 3,000 $ 2,000 $ 2,000 $ 4,000 $ 30,000 $ 21,000 $9,000.00 43% $ 125,000 $ 500 $ 4,500 $ 2,000 $ - $ 2,000 $ 5,000 $ 5,000 $ 3,000 $ 2,000 $ 2,000 $ 4,000 $ 155,000 $ 88,500 $66,500.00 75%
COMMUNICATIONS/PR
Mammoth Lakes Tourism
2022-23 TBID Budget
% Change
Expense Accounts July August September October November December January February March April May June Total LY $ Totals $ Change YOY YOY Airfare - 65011-T $ 1,000 $ 1,000 $ 5,000 $ 5,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 20,000 $ 4,000 $16,000.00 400% Total by Month 65011-T $ 1,000 $ 1,000 $ 5,000 $ 5,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 20,000 $ 4,000 $16,000.00 400% Lodging - 65012-T $ 1,000 $ 1,000 $ 2,000 $ 2,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 14,000 $ 4,000 $10,000.00 250% Total by Month 65011-T $ 1,000 $ 1,000 $ 2,000 $ 2,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 14,000 $ 4,000 $10,000.00 250% Meals - 65013-T $ 500 $ 500 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 11,000 $ 4,000 $7,000.00 175% Total by Month 65011-T $ 500 $ 500 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 11,000 $ 4,000 $7,000.00 175% Transportation - 65015-T $ 500 $ 500 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 500 $ 500 $ 500 $ 500 $ 9,000 $ 2,000 $7,000.00 350% Total by Month 65011-T $ 500 $ 500 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 500 $ 500 $ 500 $ 500 $ 9,000 $ 2,000 $7,000.00 350% Entertainment - 65020-T $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 6,000 $ 2,000 $4,000.00 200% Total by Month 65011-T $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 6,000 $ 2,000 $4,000.00 200% Promotional - 65060-T
Promotional Items / Gifts $ 5,000 $ - $ - $ - $ - $ - $ - $ 5,000 $ - Writing $ 250 $ 250 $ 250 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 5,250 Influencer Fees $ 4,000 $ 4,000 $ 4,000 $ 4,000 $ 4,500 $ 4,500 $ 4,000 $ 4,000 $ 4,000 $ 4,000 $ 4,000 $ 4,000 $ 49,000 Video/Photography $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 12,000 Total by Month 65060-T $ 10,250 $ 5,250 $ 5,250 $ 5,500 $ 6,000 $ 6,000 $ 5,500 $ 5,500 $ 5,500 $ 5,500 $ 5,500 $ 5,500 $ 71,250 $ 31,200 $40,050.00 128% $ 13,750 $ 8,750 $ 14,750 $ 15,000 $ 10,500 $ 10,500 $ 10,000 $ 10,000 $ 9,500 $ 9,500 $ 9,500 $ 9,500 $ 131,250 $ 63,200 $ 68,050 108%
ANTICIPATED TBID REVENUE
Mammoth Lakes Tourism
2022-23 TBID Budget
% Change
July August September October November December January February March April May June Total LY $ Totals $ Change YOY YOY Lodging $ 200,000 $ 150,000 $ 75,000 $ 75,000 $ 75,000 $ 275,000 $ 275,000 $ 250,000 $ 215,000 $ 150,000 $ 75,000 $ 90,000 $ 1,905,000 $ 1,294,668 $ 610,332 47% Retail $ 155,000 $ 130,000 $ 80,000 $ 70,000 $ 100,000 $ 210,000 $ 195,000 $ 180,000 $ 170,000 $ 125,000 $ 85,000 $ 115,000 $ 1,615,000 $ 1,096,800 $ 518,200 47% Restaurant $ 130,000 $ 100,000 $ 70,000 $ 65,000 $ 80,000 $ 140,000 $ 175,000 $ 155,000 $ 150,000 $ 102,000 $ 60,000 $ 80,000 $ 1,307,000 $ 1,070,825 $ 236,175 22% Ski Area $ 37,000 $ 39,000 $ 11,000 $ 6,000 $ 90,000 $ 260,000 $ 300,000 $ 275,000 $ 225,000 $ 175,000 $ 35,000 $ 20,000 $ 1,473,000 $ 1,330,665 $ 142,335 11% $ 522,000 $ 419,000 $ 236,000 $ 216,000 $ 345,000 $ 885,000 $ 945,000 $ 860,000 $ 760,000 $ 552,000 $ 255,000 $ 305,000 $ 6,300,000 $ 4,792,958 $ 1,507,042 31% Reserve Use $ - $ - $ 39,128 $ - $ - $ 1,043,303 $ - $ 198,140 $ - $ - $ 160,934 $ - $ 1,441,505 $ - $ 1,441,505 #DIV/0! TOTAL $ 522,000 $ 419,000 $ 275,128 $ 216,000 $ 345,000 $ 1,928,303 $ 945,000 $ 1,058,140 $ 760,000 $ 552,000 $ 415,934 $ 305,000 $ 7,741,505 $ 4,792,958 $ 2,948,547 62% TBID Reserve Funding (CDARS) $ 4,502,380 $ 4,502,380
$ -
Total Reserves $ 4,502,380
Revised 2022-23 Budget Cycle Funding Allocation
Measure A
Measure A 2021-22 Measure A 2022-23 YOY $ Change YOY % Change Wages & Payroll Taxes $ 439,578.71 $ 425,726.62 $ (13,852.09) -3% Employee Benefits $ 97,000.00 $ 110,400.00 $ 13,400.00 14% Overhead $ 145,550.00 $ 200,275.00 $ 54,725.00 38%
Marketing $ 1,043,962.86 $ 1,193,116.50 $ 149,153.64 14% Sales $ 293,500.00 $ 393,000.00 $ 99,500.00 34%
Communications $ 261,450.00 $ 302,053.00 $ 40,603.00 16% Special Events $ 261,569.00 $ 423,219.00 $ 161,650.00 62% Total Expenses $ 2,542,610.57 $ 3,047,790.12 $ 505,179.55 20% Projected Revenue $ 2,392,279.00 $ 3,047,790.12 $ 655,511.12 27% TBID
TBID 2021-22 TBID 2022-23 YOY $ Change YOY % Change
Wages & Payroll Taxes $ 439,578.71 $ 425,726.62 $ (13,852.09) 0% Employee Benefits $ - $ - $ - 0%
Overhead $ 95,859.00 $ 126,000.00 $ 30,141.00 31%
Marketing $ 4,104,908.00 $ 6,903,528.00 $ 2,798,620.00 68% Sales $ 77,500.00 $ 155,000.00 $ 77,500.00 100%
Communications $ 63,200.00 $ 131,250.00 $ 68,050.00 108% Total Expenses $ 4,781,045.71 $ 7,741,504.62 $ 2,960,458.91 62% Projected Revenue $ 4,792,957.00 $ 7,741,504.62 $ 2,948,547.62 62% Combined - Overall Budget
Combined 2021-22 Combined 2022-23 YOY $ Change YOY % Change Wages & Payroll Taxes $ 879,157.42 # $ 851,453.24 $ (27,704.18) -3% Employee Benefits $ 97,000.00 # $ 110,400.00 $ 13,400.00 14% Overhead $ 241,409.00 # $ 326,275.00 $ 84,866.00 35%
Marketing $ 5,148,870.86 # $ 8,096,644.50 $ 2,947,773.64 57% Sales $ 371,000.00 # $ 548,000.00 $ 177,000.00 48%
Communications $ 324,650.00 # $ 433,303.00 $ 108,653.00 33% Special Events $ 261,569.00 $ 423,219.00 $ 161,650.00 62% Total Expenses $ 7,323,656.28 $ 10,789,294.74 $ 3,465,638.46 47% Projected Revenue $ 7,185,236.00 $ 10,789,294.74 $ 3,604,058.74 50%
Mammoth Lakes Tourism Budget Progression
2011-12 Budget Measure A TBID % of Total Notes
NO TBID G&A total = 30.11% (wages, benefits, overhead)
Wage & Benefits $ 627,156.53 $ 627,156.53 24.49% Included all inherited TOML staff Overhead $ 143,693.37 $ 143,693.37 5.61% Overhead included building loan payoff Marketing $ 1,463,329.23 $ 1,463,329.23 57.15%
Sales $ 157,950.00 $ 157,950.00 6.17%
Communications $ 168,325.00 $ 168,325.00 6.57%
Total Budgeted Expense $ 2,560,454.13 $ 2,560,454.13
Estimated Revenue $ 2,572,104.00 $ 2,572,104.00
Budgeted Reserve/Shortfall $ 11,649.87 Drought Year #1
2012-13 Budget Measure A TBID % of Total Notes
NO TBID G&A total = 34.81% (wages, benefits, overhead)
Wage & Benefits $ 523,688.32 $ 523,688.32 27.72% Reduced salary expenses by $104,000 Overhead $ 134,056.00 $ 134,056.00 7.10% Added Marketing Assistant Position Marketing $ 972,530.10 $ 972,530.10 51.48%
Sales $ 112,025.00 $ 112,025.00 5.93%
Communications $ 147,025.00 $ 147,025.00 7.78%
Total Budgeted Expense $ 1,889,324.42 $ 1,889,324.42 TOT exceeded budget by 8% ($868k) Estimated Revenue $ 2,236,549.76 $ 2,236,549.76
Budgeted Reserve/Shortfall $ 347,225.34 Drought Year #2 2013-14 Budget Measure A TBID % of Total Notes
G&A total = 12.27% (wages, benefits, overhead)
Wage & Benefits $ 544,723.45 $ 544,723.45 $ - 9.75% First year of TBID (10 months Sept-June) Overhead $ 140,776.23 $ 140,776.23 $ 78,287.67 2.52%
Marketing $ 4,362,663.90 $ 1,825,388.00 $ 2,537,275.90 78.08% Added Director of Communications in Sales $ 154,500.00 $ 127,650.00 $ 26,850.00 2.77% January of 2014 (only 6 months budgeted) Communications $ 306,250.00 $ 156,150.00 $ 150,100.00 5.48% TBID revenue fell short of budget $541k Total Budgeted Expense $ 5,587,201.25 $ 2,794,687.68 $ 2,792,513.57 TOT missed budget by 9.6% ($1.1M) Estimated Revenue $ 6,354,472.74 $ 2,440,089.00 $ 3,914,383.74 Drought Year #3 Budgeted Reserve/Shortfall $ 767,271.49 Measure A Revenue from TOML $1,990,589 2014-15 Budget Measure A TBID % of Total Notes
G&A total = 19.81% (wages, benefits, overhead)
Wage & Benefits $ 688,461.81 $ 688,461.81 $ - 16.44% Added Chamber Director in Oct. 2014 Overhead $ 140,952.40 $ 140,952.40 $ 75,799.80 3.37% (9 months budgeted) Marketing $ 2,789,184.35 $ 522,192.18 $ 2,266,992.17 66.62% TBID revenue fell short of budget $328k Sales $ 278,000.00 $ 215,000.00 $ 63,000.00 6.64% TOT only missed budget by 2.7% ($305k) Communications $ 290,000.00 $ 215,000.00 $ 75,000.00 6.93% Drought Year #4 Total Budgeted Expense $ 4,186,598.56 $ 1,781,606.39 $ 2,480,791.97 Budgeted to achieve surplus for reserves Estimated Revenue $ 6,266,195.00 $ 2,476,205.00 $ 3,789,990.00 Budgeted Reserve/Shortfall $ 2,079,596.44 Measure A Revenue from TOML $2,230,767 2015-16 Budget Measure A TBID % of Total Notes
Wage & Benefits $ 795,695.86 $ 795,695.86 12.57% G&A total = 14.53% (wages, benefits, overhead) Overhead $ 124,065.84 $ 124,065.00 $ 80,000.00 1.96% June 2015 started 10 months in a row Marketing $ 4,837,799.81 $ 928,348.50 $ 3,909,451.31 76.45% of record breaking TOT (avg. 25% ahead) Sales $ 200,300.00 $ 200,300.00 $ 44,000.00 3.17% TBID revenue up 26% ($1M) Communications $ 200,000.00 $ 200,000.00 $ 46,550.00 3.16% TOT to exceed budget by 30% ($3.5M) Total Budgeted Expense $ 6,328,410.67 $ 2,248,409.36 $ 4,080,001.31 Early snow in November Estimated Revenue $ 6,382,098.00 $ 2,382,098.00 $ 4,000,000.00 Budgeted Reserve/Shortfall $ 53,687.33 Measure A Revenue from TOML $2,153,760 2016-17 Budget Measure A TBID % of Total Notes
G&A total = 15.53% (wages, benefits, overhead)
Wage & Benefits $ 833,392.90 $ 833,300.92 $ - 11.56% Restructured staff eliminating Overhead $ 286,341.00 $ 194,241.00 $ 92,100.00 3.97% Director of Interactive position and Marketing $ 5,431,704.19 $ 934,142.97 $ 4,497,561.11 75.35% Hired new Content Manager Sales $ 406,400.00 $ 304,400.00 $ 102,000.00 5.64% TOT to exceed budget by 54% ($5.7M) Communications $ 250,950.00 $ 205,500.00 $ 45,450.00 3.48% TOT Budgeted at $11.65M Total Budgeted Expense $ 7,208,788.09 $ 2,471,584.89 $ 4,737,111.11 First year we budgeted in season pass to TBID Estimated Revenue $ 7,080,580.00 $ 2,474,580.00 $ 4,606,000.00 TBID to exceed budget by $1M Budgeted Reserve/Shortfall $ (128,208.09) Measure A Revenue from TOML $2,230,000 2017-18 Budget Measure A TBID % of Total Notes
Wage, Benefits & Payroll Taxes $ 942,594.56 $ 942,594.00 $ - 10.59% G&A total = 13.69% (wages, benefits, overhead) Overhead $ 276,160.00 $ 170,360.00 $ 105,800.00 3.10% Hired one additional FTYR employee Marketing $ 6,824,811.00 $ 882,895.00 $ 5,947,290.71 76.67% $980,575.82 over revenue budget Sales $ 590,550.00 $ 415,550.00 $ 175,000.00 6.63% $423,744.60 reinvested 2016-17 air subsidy savings Communications $ 267,800.00 $ 222,350.00 $ 48,050.00 3.01% $556,831.22 from TBID reserve (Approx. $2.7M) Total Budgeted Expense $ 8,901,915.56 $ 2,633,749.00 $ 6,276,140.71 MLT Measure A capped at $2,259,619 Estimated Revenue $ 7,770,318.96 $ 2,480,000.00 $ 5,290,000.00 Based on TOML TOT Budget at $12.5M Budgeted Reserve/Shortfall $ (1,131,596.60) Measure A Revenue from TOML $2,260,000 2018-19 Budget Measure A TBID % of Total Notes
G&A total = 18.07% (wages, benefits, overhead)
Wage, Benefits & Payroll Taxes $ 1,076,290.00 $ 1,076,300.00 $ - 14.40% Hiring one additional FTYR employee (events) Overhead $ 273,660.00 $ 183,660.00 $ 90,000.00 3.66% Overhead includes $90,560 in 2% TBID fee to TOML Marketing $ 5,330,950.00 $ 766,810.00 $ 4,564,140.00 71.35% $900,000 invested from TBID reserve $500 +$400k air Sales $ 531,000.00 $ 417,000.00 $ 114,000.00 7.11% (Appx. $2.0M remaining balance) Communications $ 260,000.00 $ 220,000.00 $ 40,000.00 3.48% MLT Measure A revenue capped at $2,440,000 Total Budgeted Expense $ 7,471,900.00 $ 2,663,770.00 $ 4,808,140.00 TBID revenue budgeted at $4,808,700 ( no pass $) Estimated Revenue $ 7,871,900.00 $ 2,400,000.00 $ 4,500,000.00 ($188,560) was from Tourism Reserve for Snowblitz Budgeted Reserve/Shortfall $ 400,000.00 Measure A Revenue from TOML $2,440,385 2019-20 Budget Measure A TBID % of Total Notes
G&A total = 15.53% (wages, benefits, overhead)
Wage, Benefits & Payroll Taxes $ 1,076,289.00 $ 1,076,289.00 $ - 14.34% Hiring 1 additional FTYR employee(s) Mktg Mgr.
Overhead $ 283,660.00 $ 183,660.00 $ 100,000.00 3.78% Special Events is a new budget category for 2019-20 Marketing $ 5,330,950.05 $ 766,810.05 $ 4,564,140.00 71.01% MLCC $260,000 out expense and revenue Sales $ 531,000.00 $ 417,000.00 $ 114,000.00 7.07% Overhead includes $100,166 in 2% TBID proc. fee to TOML Communications $ 260,000.00 $ 220,000.00 $ 40,000.00 3.46% Includes $150,000 for new 2019-20 Event Grant Funding Special Events $ 25,000.00 $ 25,000.00 $ - 0.30% Includes $100,000 for 2019-20 LA Kings Partnership Total Budgeted Expense $ 7,506,899.05 $ 2,688,759.05 $ 4,818,140.00 MLT Measure A revenue capped at $2,440,000 less MLCC Estimated Revenue $ 8,204,081.00 $ 2,700,000.00 $ 5,000,000.00 MLCC funds allocated from $2.44m of $260,000 Budgeted Reserve/Shortfall $ 697,181.95 Measure A Revenue from TOML $2,180,000 2020-21 Budget Measure A TBID % of Total Notes
Wage, Benefits & Payroll Taxes $ 949,141.00 $ 854,341.00 $ - 16.13% G&A total = 16.10% (wages, benefits, overhead) Overhead $ 197,902.46 $ 132,967.00 $ 64,935.46 3.36% MLCC $260,000 out expense and revenue Marketing $ 3,972,910.40 $ 261,883.00 $ 3,711,027.40 67.53% Overhead includes $64,935 in 2% TBID proc. fee to TOML Sales $ 354,750.00 $ 277,250.00 $ 77,500.00 6.03% Inc. Tourism Reserve $150,000 for Event Grant Funding Communications $ 193,175.00 $ 169,425.00 $ 23,750.00 3.28% Inc. Tourism Reserve $100,000 for 2020-21 LA Kings Special Events $ 215,319.00 $ 215,319.00 $ - 4.14% MLT Measure A revenue capped at $2,024,612 (less MLCC) Total Budgeted Expense $ 5,883,197.86 $ 1,911,185.00 $ 3,877,212.86 MLCC funds allocated from $2.024m of $273,000 Estimated Revenue $ 5,206,998.00 $ 1,960,225.00 $ 3,246,773.00 Budgeted Reserve/Shortfall $ (676,199.86) Measure A Revenue from TOML $1,751,642 2021-22 Budget Measure A TBID % of Total Notes
Wage, Benefits & Payroll Taxes $ 976,357.42 $ 536,778.71 $ 439,578.71 13.35% G&A total = 13.35% (wages, benefits, overhead) Overhead $ 241,359.15 $ 145,500.00 $ 95,859.15 3.30% Overhead includes $95,859 in 2% TBID proc. fee to TOML Marketing $ 5,149,500.86 $ 1,044,592.86 $ 4,104,908.00 70.40% Inc. Tourism Reserve $150,000 for Event Grant Funding Sales $ 382,000.00 $ 293,500.00 $ 88,500.00 5.22% Inc. Tourism Reserve $100,000 for 2021-22 LA Kings Communications $ 304,325.00 $ 257,125.00 $ 47,200.00 4.16% MLCC funds allocation $286k from from $2.621m Measure A Special Events $ 261,569.00 $ 261,569.00 $ - 3.57%
Total Budgeted Expense $ 7,315,111.43 $ 2,539,065.57 $ 4,776,045.86 Estimated Revenue $ 7,335,236.55 $ 2,542,279.00 $ 4,792,957.55 HUGE Dec snow (20'+) then drought Budgeted Reserve/Shortfall $ 20,125.12 Measure A Revenue from TOML $2,335,150 Proposed 2022-23 Budget Measure A TBID % of Total Notes Wage, Benefits & Payroll Taxes $ 961,853.24 $ 536,126.62 $ 425,726.62 8.91% G&A total = 11.93% (staff wages, benefits & overhead) Overhead $ 326,275.00 $ 200,275.00 $ 126,000.00 3.02% TBID Overhead includes $126k in 2% TBID proc. fee to TOML Marketing $ 8,096,644.50 $ 1,193,116.50 $ 6,903,528.00 75.04% No MLCC, Host Progam or Fish Stocking expenses for 2022-23 Sales $ 548,000.00 $ 393,000.00 $ 155,000.00 5.08% Includes Tourism Reserve $100k for 2022-23 LA Kings Communications $ 433,303.00 $ 302,053.00 $ 131,250.00 4.02% Special Events $ 423,219.00 $ 423,219.00 $ - 3.92% includes $1,441,505 TBID Reserve Use Total Budgeted Expense $ 10,789,294.74 $ 3,047,790.12 $ 7,741,504.62 Includes $300,000 Measure A Special Event Reserve Use Estimated Revenue $ 10,789,294.74 $ 3,047,790.12 $ 7,741,504.62 Includes $422,389.12 Measure A Reserve Use Budgeted Reserve/Shortfall $ - $ - $ - Measure A Funding from TOML capped at $2,000,000
MLT Second Draft Deliverables 4-20-22
Mammoth Lakes Tourism
FY 2022-23 - DELIVERABLES
The FY 2022-23 deliverables reflect MLT’s commitment to a community-first approach in presenting the Town of Mammoth Lakes to our residents and visitors and in maintaining our brand awareness in existing and emerging destination markets. Stewardship for our community and environment are paramount.
I. Overarching Organization Strategy: Community Vision of Sustainable Revenue Generation The Town of Mammoth Lakes continues to thrive as a tourism-based destination from the revenues associated with visitation. Mammoth Lakes Tourism will continue to work to maximize revenues for our businesses and the Town while taking the lead role in education, stewardship, and responsible travel.
Balancing resident quality of life, environmental protection and economic prosperity will be the ongoing focus. Considering staffing challenges throughout the town, more people or 100% occupancy is no longer the goal; instead, the focus will be on enhancing the experience of our visitors, and our locals, while maximizing revenues.
In this case, “sustainable” means “to be able to be maintained at a certain level or rate” and “to use a resource without it being depleted or permanently damaged” such as our natural recreation resources.
II. Overarching Organization Objectives:
1. Increased Brand and Community Awareness
2. Enhanced Community Engagement and Communications
3. Access and Mobility Awareness and Expansion
III. Overarching Organization Deliverables:
A. Achieve $23m in TOT revenues for FY 2022-23 with 6 months at $2m+ and 5 months at $1m+.
B. Achieve $6m in TBID revenues for FY 2022-23 via increased length of stay & visitor spend.
C. Increase midweek blended average occupancy in January, February & March from 59.5% to 62% by significantly increasing investment for destination marketing for winter 2022-23.
D. Enplanement goals for FY 2022-23 of 4,500 at MMH and 15,000 at BIH (goal of 10,000+ at MMH in the coming years).
E. Renew TBID (10-years) by September 2022 and achieve 66% support from assessed businesses.
F. Coordinate with TOML, MLH, MLR, MMSA, USFS and other entities to begin developing a comprehensive Sustainable Destination Management Plan for our future success.
G. Create a NPS (net promoter score) baseline for community perspective by April 2023. This is to set a baseline of “How likely are you to recommend Mammoth Lakes as a vacation destination?”
MLT Second Draft Deliverables 4-20-22
I. Increased Brand and Community Awareness:
1. Responsible Travel & Visitor Education
A. Heavily educate via stewardship messaging to visitors both before they arrive and while they are here and promote alternative activities/locations to limit overcrowding in popular recreation areas. Focus 75%+ of summer 2022 marketing spend on stewardship & visitor education efforts.
B. Achieve five (5) quality (2m+ UVM) domestic PR summer story placements with community stewardship talking points included.
2. Domestic Marketing
A. Develop air service marketing plan for potential new markets starting in winter 2023-24.
B. Major marketing focus on midweek winter visitation to minimize the off-peak periods.
C. Email database growth increase by 10% (approx. 1,300) as compared to FY 2021-22 numbers.
D. Launch new brand campaign with focus on stewardship by Oct 2022.
E. Design and launch future-proof, mobile-first website based on new brand campaign by April 2023 and set new baseline for all web stats (i.e., page views, unique users, etc.)
3. Multi-Season & Need Period Opportunities
A. Emphasize marketing of fall months to re-establish and stabilize TOT revenues in September at $1+ million and October at $800,000+ for 2022.
B. Host 2 international media visits and 3 domestic media visits to promote fall through story placements.
4. Public Relations / Communications
A. Coordinate 20 high quality domestic media (non-syndicated) placements over 2021-22.
B. Achieve 10% growth in unique impressions domestically over 2021-22 (non-syndicated).
C. Coordinate 12 high quality international media placements over 2021-22.
D. Achieve 10% growth in impressions internationally over 2021-22.
E. Host 15 domestic and 5 international highly qualified media visits.
F. Host the Midwest Travel Journalists Assoc from Oct. 5-9 focused on fall & air service messaging.
G. Promote high altitude training through Crib visitation and collaboration with Mammoth Track Club (Olympic focus). Host 40 athletes throughout the year and incorporate stewardship messaging in content.
5. International Marketing
A. Work with Visit California and Alterra to re-establish visitation from key international markets with initial focus on the United Kingdom, Australia, Canada, Latin America, India, and Europe.
B. Host 5 travel trade FAM trips to promote Mammoth Lakes as a year-round destination.
C. Increase the international traffic on VisitMammoth.com by 20%. Symphony dashboard to track.
MLT Second Draft Deliverables 4-20-22
D. Represent MLT at 8-10 international trade and media sales missions / industry conferences to promote Mammoth Lakes as a year-round destination.
II. Enhanced Community Engagement and Communications
1. Local Promotion and Advertising Programs
A. Create advertising and promotion plans (including work with MLCC, Lodging and Restaurant Associations) for local outreach both to residents and visitors for restaurants, retail, activities, gift cards, air programs, events, etc.
B. Track website pass-throughs to local businesses and events and achieve 5% (approx. 14K) increase over 2021-22 actuals.
2. Public Engagement and Outreach
A. Continue Community Coffee events, virtually, with a goal of 40+ participants monthly.
B. Distribute 5-in-5 weekly via email – grow email distribution list by 20% percent.
C. Monthly Tourism Insights email – grow email distribution list by 10% percent.
D. Host an annual open house in Spring 2023 with a goal of 50 attendees.
E. Expand board member engagement including their roles and expectations within the community.
F. Work with global research leaders to provide actionable recommendations for engaging residents/businesses by November 2022.
3. Local Partnerships
A. Assist TOML in the marketing of the workforce housing program to help educate locals on efforts to mitigate the ongoing housing crisis.
B. Craft a communications plan to promote the ESCCRP 50,000-acre wildfire reduction effort (“The Donut”) and the preventative steps being done to protect Mammoth Lakes. Have staff participate in the Citizens Wildfire Academy
C. Continue to participate in, and provide promotional support for, Camp Like a Pro program.
4. (B2C) – Banners & Signage
A. MLT to produce quality banner product promoting 4-seasons and work with TOML to replace broken banners, hardware and hang banners as needed. Banners should go up in April and down in November and replaced by lighted snowflakes November through April.
B. Coordinate with TOML to secure digital safety and event message board on the corner of Old Mammoth Road and Main Street by summer/fall 2022.
C. Explore installing digital kiosks in key locations of town to provide real-time guest information and stewardship messaging on touch screen monitors.
5. Experience & Attractions: Event Promotion/Support