Manhattan Beach City Council
May 7, 2024

THIS PAGE INTENTIONALLY LEFT BLANK
City of Manhattan Beach True North Research, Inc. © 2022. . . . . . . . . . . . . . . .

TA B L E O F CO N T E N T STable of Contents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iList of Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iiiList of Figures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vIntroduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Motivation for Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Overview of Methodology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Organization of Report. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2About True North . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Key Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Recreation Activities & Swimming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Adult Recreation Visits & Activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Question 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Youth Recreation Visits & Activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Question 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Household Recreation Visits & Activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Private or Public Pool? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Question 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Which Public Pools Do You Use? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Question 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Why Does Your Household Not Use a Pool?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Question 7 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Begg Pool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Visits to Begg Pool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Question 8 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Activities at Begg Pool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Question 9 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Rating Begg Pool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Question 10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Why Did You Rate the Overall Begg Pool Experience as...?. . . . . . . . . . . . . . . . . . . . . . . . . 19Question 11 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Why Not Use Begg Pool? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Question 12 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21New Aquatics Facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Interest in New Aquatics Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Question 13 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Features & Amenities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23Question 14 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24Additional Amenities of Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25Question 15 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Programming at New Aquatics Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Question 16 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Funding a New Aquatics Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Question 17 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Background & Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31Questionnaire Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31Programming & Pre-Test. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31Sample, Recruiting & Data Collection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31Margin of Error due to Sampling. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32Data Processing & Weighting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 City of Manhattan Beach True North Research, Inc. © 2022. . . . . . . . . . . . . . . .

Rounding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33Questionnaire & Toplines. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 True North Research, Inc. © 2022
City of Manhattan Beach. . . . . . . . . . . . . . . .

LI S T O F TA B L E STable 1 Frequency of Hsld Adult Visits/Activities by Years in Manhattan Beach &Home Ownership Status (Showing % At Least 1 Time Per Week). . . . . . . . . . . . . . . . 7Table 2 Frequency of Hsld Adult Visits/Activities by Ages of Hsld Members (Showing %At Least 1 Time Per Week). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Table 3 Frequency of Hsld Adult Visits/Activities by Ethnicity & Gender (Showing %At Least 1 Time Per Week). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Table 4 Frequency of Hsld Adult Visits/Activities by Child in Hsld & Senior in Hsld(Showing % At Least 1 Time Per Week). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Table 5 Frequency of Hsld Child Visits/Activities by Years in Manhattan Beach & HomeOwnership Status (Showing % At Least 1 Time Per Week). . . . . . . . . . . . . . . . . . . . . 8Table 6 Frequency of Hsld Child Visits/Activities by Ages of Hsld Members (Showing %At Least 1 Time Per Week). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Table 7 Frequency of Hsld Child Visits/Activities by Ethnicity, Gender & Senior in Hsld(Showing % At Least 1 Time Per Week). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Table 8 Frequency of Hsld Member Visits/Activities by Years in Manhattan Beach &Home Ownership Status (Showing % At Least 1 Time Per Week). . . . . . . . . . . . . . . 10Table 9 Frequency of Hsld Member Visits/Activities by Ages of Hsld Members(Showing % At Least 1 Time Per Week). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Table 10 Frequency of Hsld Member Visits/Activities by Ethnicity & Gender (Showing %At Least 1 Time Per Week). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Table 11 Frequency of Hsld Member Visits/Activities by Child in Hsld & Senior in Hsld(Showing % At Least 1 Time Per Week). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Table 12 Hsld Activities at Begg Pool by Years in Manhattan Beach & Home OwnershipStatus (Showing % Yes, Engaged Activity) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Table 13 Hsld Activities at Begg Pool by Ages of Hsld Members (Showing % Yes,Engaged Activity) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Table 14 Hsld Activities at Begg Pool by Child in Hsld & Senior in Hsld (Showing % Yes,Engaged Activity) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Table 15 Rating Begg Pool by Years in Manhattan Beach & Home Ownership Status(Showing % Excellent & Good) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Table 16 Rating Begg Pool by Ages of Hsld Members (Showing % Excellent & Good) . . . . . . 19Table 17 Rating Begg Pool by Hlsd Begg Pool Visit in Past 2 Years, Child in Hsld &Senior in Hsld (Showing % Excellent & Good) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Table 18 Priority of Aquatics Center Amenities by Years in Manhattan Beach & HomeOwnership Status (Showing % of High Priority) . . . . . . . . . . . . . . . . . . . . . . . . . . . 24Table 19 Priority of Aquatics Center Amenities by Ages of Hsld Members (Showing %of High Priority) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25Table 20 Priority of Aquatics Center Amenities by Ethnicity & Gender (Showing % ofHigh Priority) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25Table 21 Priority of Aquatics Center Amenities by Hlsd Pool Use, Child in Hsld &Senior in Hsld (Showing % of High Priority) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25Table 22 Priority of Aquatics Center Amenities by Hsld Pool Type Use & Hsld BeggPool Visit in Past 2 Years (Showing % of High Priority) . . . . . . . . . . . . . . . . . . . . . . 25Table 23 Hsld Participation in Aquatic Center Activities by Years in Manhattan Beach &Home Ownership Status (Showing % Yes, Will Participate) . . . . . . . . . . . . . . . . . . . 27Table 24 Hsld Participation in Aquatic Center Activities by Ages of Hsld Members(Showing % Yes, Will Participate) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27Table 25 Hsld Participation in Aquatic Center Activities by Ethnicity & Gender(Showing % Yes, Will Participate) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27Table 26 Hsld Participation in Aquatic Center Activities by Hsld Pool Use, Child in Hsld& Senior in Hsld (Showing % Yes, Will Participate) . . . . . . . . . . . . . . . . . . . . . . . . . 27 True North Research, Inc. © 2022City of Manhattan Beach. . . . . . . . . . . . . . . .

Table 27 Hsld Participation in Aquatic Center Activities by Hsld Type Pool Use & HsldBegg Pool Visit in Past 2 Years (Showing % Yes, Will Participate . . . . . . . . . . . . . . . 28Table 28 Support for Aquatics Center Funding Options by Years in Manhattan Beach &Home Ownership Status (Showing % Support) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Table 29 Support for Aquatics Center Funding Options by Ages of Hsld Members(Showing % Support) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Table 30 Support for Aquatics Center Funding Options by Ethnicity & Gender (Showing %Support) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Table 31 Support for Aquatics Center Funding Options by Hsld Pool Use, Child in Hlsd& Senior in Hsld (Showing % Support) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Table 32 Support for Aquatics Center Funding Options by Hsld Rec Facility, CommunityCenter Visit & Hlsd Begg Pool Visit in Past 2 Years (Showing % Support) . . . . . . . . 29Table 33 Support for Aquatics Center Funding Options by Interest in Aquatic Center &Hsld Pool Type Use (Showing % Support) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Table 34 Demographics of Sample . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 True North Research, Inc. © 2022
City of Manhattan Beach. . . . . . . . . . . . . . . .

LI S T O F FI G U R E SFigure 1 Frequency of Hsld Adult Visits/Activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Figure 2 Frequency of Hsld Child Visits/Activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Figure 3 Frequency of Hsld Member Visits/Activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Figure 4 Hsld Use of Private or Public Pool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Figure 5 Hsld Use of Private or Public Pool by Years in Manhattan Beach & Ages of HsldMembers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Figure 6 Hsld Use of Private or Public Pool by Child in Hsld, Senior in Hsld, HomeOwnership Status & Ethnicity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Figure 7 Pools Used by Hsld . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Figure 8 Used Begg Pool by Overall, Years in Manhattan Beach & Ages of HsldMembers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Figure 9 Used Begg Pool by Hsld by Child in Hsld, Senior in Hsld, Home OwnershipStatus & Ethnicity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Figure 10 Reasons for Not Using a Pool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Figure 11 Hsld Visited Begg Pool in Past 2 Years. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Figure 12 Hsld Visited Begg Pool in Past 2 Years by Years in Manhattan Beach & Agesof Hsld Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Figure 13 Hsld Visited Begg Pool in Past 2 Years by Child in Hsld, Senior in Hsld, HomeOwnership Status & Ethnicity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Figure 14 Hsld Activities at Begg Pool. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Figure 15 Rating Begg Pool. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Figure 16 Rating Begg Pool by Begg Pool Users. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Figure 17 Rating Begg Pool by Begg Pool Non-Users . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Figure 18 Reasons for Opinion of Begg Pool Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Figure 19 Reasons For Not Using Begg Pool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21Figure 20 Interest in New Aquatics Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Figure 21 Interest in New Aquatics Center by Years in Manhattan Beach, Child in Hsld,Senior in Hsld & Hsld Pool Type Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Figure 22 Interest in New Aquatics Center by Ages of Hsld Members & Hsld Pool Use. . . . . . 23Figure 23 Interest in New Aquatics Center by Home Ownership Status, Ethnicity & HsldBegg Pool Visit in Past 2 Years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23Figure 24 Priority of Aquatics Center Amenities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24Figure 25 Aquatics Center Feature, Amenity Not Mentioned . . . . . . . . . . . . . . . . . . . . . . . . . 26Figure 26 Hsld Participation in Aquatic Center Activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Figure 27 Support for Aquatics Center Funding Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Figure 28 Maximum Margin of Error . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 True North Research, Inc. © 20221
City of Manhattan Beach. . . . . . . . . . . . . . . .

IN T R O D U C T I O NLocated along the coast in Los Angeles County’s South Bay and currently home to an estimated34,902 residents,1 the City of Manhattan Beach offers a wide variety of active and passive recre-ation facilities and amenities—including 11 parks, 69 acres of open space, six community cen-ters, and dozens of sports courts, sports fields, and other recreation assets. By providing much-needed spaces to recreate, relax, and play, Manhattan Beach’s parks and recreation facilitieshelp to promote a strong sense of community in the City, improve property values, enhance thebusiness climate and local economy, and generally contribute to a higher quality of life for resi-dents and visitors alike.One of these recreation facilities, Begg Pool, is the City’s only municipal pool. Twenty five yardslong, six lanes wide, and approximately four feet deep, the pool hosts a variety of recreation pro-grams and classes including swim lessons, lap swim, swim team, water aerobics, water therapy,senior and summer camp programs, CPR/water safety classes, recreational water play, and swimclasses required by Manhattan Beach Middle School. Originally built in the 1940’s, the pool asserved the community for approximately 80 years. Although it has been renovated multipletimes, the pool has reached an age where it may be more cost-effective to replace the pool witha new Aquatics Center.MOTIVATION FOR RESEARCH To help inform the City’s decisions related to Begg Pool,including whether to repair or replace the facility, the City was interested in hearing from resi-dents on this topic. How often are Manhattan Beach households using a pool for swimming,water programs, or water sports? Do they have access to private pools? What is their experiencewith Begg Pool, and how do they assess its condition? What is the level of interest in a newAquatics Center, and which amenities are most desired? And, importantly, how should a newAquatics Center be funded? Answers to these and related questions will help the City makesound, strategic decisions regarding the future of Begg Pool.To assist in this effort, the City selected True North Research to design the research plan andconduct the study. The survey described in this report provides an objective, statistically reliableprofile of Manhattan Beach residents’ experiences, opinions, and priorities as they pertain toaquatics, Begg Pool, and a potential new Aquatics Center.OVERVIEW OF METHODOLOGY A full description of the methodology used for thisstudy is included later in this report (see Methodology on page 31). In brief, the survey wasadministered to a random sample of 574 adult residents of Manhattan Beach. In addition to theirown interests and activities, respondents were asked to describe the experiences and interestsof others in their household, including children. The survey followed a mixed-method designthat employed multiple recruiting methods (email, text, and phone) and multiple data collectionmethods (phone and online). Administered between October 8 and October 16, 2022, the aver-age interview lasted 15 minutes.1. Source: California Department of Finance estimate for January 1, 2022.

True North Research, Inc. © 20222City of Manhattan Beach. . . . . . . . . . . . . . . .

ORGANIZATION OF REPORT This report is designed to meet the needs of readers whoprefer a summary of the findings as well as those who are interested in the details of the results.For those who seek an overview of the findings, the section titled Key Findings is for you. It pro-vides a summary of the most important factual findings of the survey in a Question & Answer for-mat. For the interested reader, this section is followed by a more detailed question-by-questiondiscussion of the results from the survey by topic area (see Table of Contents), as well as adescription of the methodology employed for collecting and analyzing the data. And, for thetruly ambitious reader, the questionnaire used for the interviews is contained at the back of thisreport (see Questionnaire & Toplines on page 34), and a complete set of crosstabulations for thesurvey results is contained in Appendix A.ACKNOWLEDGEMENTS True North thanks the City of Manhattan Beach for the opportu-nity to conduct the study and for contributing valuable input during the design stage of thisstudy. The collective experience, insight, and local knowledge provided by city representativesand staff improved the overall quality of the research presented here.DISCLAIMER The statements and conclusions in this report are those of the authors(Dr. Timothy McLarney and Richard Sarles) at True North and not necessarily those of the City ofManhattan Beach. Any errors and omissions are the responsibility of the authors.ABOUT TRUE NORTH True North is a full-service survey research firm that is dedicated toproviding public agencies with a clear understanding of the values, perceptions, priorities, andconcerns of their residents and customers. Through designing and implementing scientific sur-veys, focus groups, and one-on-one interviews, as well as expert interpretation of the findings,True North helps its clients to move with confidence when making strategic decisions in a varietyof areas—such as planning, policy evaluation, performance management, establishing fiscal pri-orities, passing revenue measures, and developing effective public information campaigns.During their careers, Dr. McLarney (President) and Mr. Sarles (Principal Researcher) havedesigned and conducted over 1,200 survey research studies for public agencies—including morethan 400 studies for California municipalities and special districts.

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KE Y FI N D I N G SAs noted in the Introduction, this study was designed to provide the City of Manhattan Beachwith a statistically reliable understanding of residents’ use of swimming pools, their experienceswith and opinions of Begg Pool, as well as their interests related to a potential new Aquatics Cen-ter. Whereas subsequent sections of this report are devoted to conveying the detailed results ofthe survey, in this section we attempt to ‘see the forest through the trees’ and note how the col-lective results of the survey answer some of the key questions that motivated the research.To what extent are resi-dents using pools for swimming and related activities?Use of a swimming pool for swimming, water programs, or water sportsis fairly common among Manhattan Beach households. More than half(58%) of Manhattan Beach households reported that one or more mem-bers use a swimming pool for these activities at least occasionally, with22% using a pool less often than once per month, 12% doing so one tothree times per month, and one-quarter (25%) using a pool at least onceper week. The survey found that length of residence was inverselyrelated to frequency of using a pool on a weekly basis,2 while using apool weekly was more common among households with a child (espe-cially those under 13), children and teens, Asian Americans, and Cauca-sians.Which pools are resi-dents using?Among all households surveyed, 23% use a public pool exclusively, 16%use a private pool exclusively, 13% use both public and private pools,while the remainder were either unsure (4%), unwilling to answer thequestion (1%), or their household does not use a swimming pool (43%).For most demographic subgroups, exclusive use of a public pool wasmore common than exclusive use of a private pool.When public pool users were asked to identify the pools their householduses, the most common response was Begg Pool, mentioned by 41% ofrespondents, followed by the Bay Club Pool (25%), El Segundo/WiseburnAquatics Center (21%), the Club Pool/Manhattan Country Club Pool(20%), MiraCosta High School Pool (14%), and Hawthorne Pool (10%).What are residents’ Begg Pool experiences and assessments?Overall, one-quarter (26%) of respondents indicated that their householdhad visited Begg Pool during the two years preceding the interview,although the percentage that visited was substantially higher amongthose who had lived in Manhattan Beach between 5 and 14 years andhouseholds with children or teens. Recreational water play was the mostcommon activity at Begg Pool, followed by lap swim, swim lessons, swimclasses required by Manhattan Beach Middle School, summer camp pro-grams, and swim team.2. The longer residents had lived in the City of Manhattan Beach, the less likely it was that a member of theirhousehold uses a pool weekly.

True North Research, Inc. © 20224City of Manhattan Beach. . . . . . . . . . . . . . . .

Regardless of whether they had visited Begg Pool in the past two years,all respondents were asked to rate various aspects of Begg Pool based ontheir own experiences and what they may have heard from others. Themajority of respondents indicated they were not sure or preferred to notanswer the question for each aspect tested, suggesting they had noexperience or insight upon which to form an opinion. Among those withan opinion, the ratings were decidedly mixed. Begg Pool received themost positive ratings for the availability of parking (33% excellent orgood), overall experience when visiting (20%), condition of the pool(18%) and availability of classes and programs (14%). Approximately one-in-ten respondents rated the ability to get a swimming lane (10%) and thecondition of facilities, changing rooms, lockers, and bathrooms (9%) asexcellent or good. For all but one dimension (availability of parking), thepercentage who rated the aspect as excellent or good was smaller thanthe percentage that provided a fair, poor, or very poor rating.The most common reasons offered for providing a negative rating forthe overall experience when visiting Begg Pool were that the facilities areold and need updating, the pool is too small and/or shallow, the poolwater and pool area are in poor condition, and there is limited availabilityof classes and free swim time. Among the explanations for positive rat-ings, respondents made positive comments in general, mentioned thatusing the pool is affordable/inexpensive, the pool water was clean/warm, and they praised the staff and trainers.Are residents interested in a new Aquatics Cen-ter, and which amenities are most desired?Begg Pool was built in 1940, about 82 years ago. Although it has beenrenovated multiple times, the pool has reached an age where it may bemore cost-effective to replace the pool with a new Aquatics Center. Afterproviding respondents with this brief background, the survey askedthem to describe their interest in a new Aquatics Center, if it were to bebuilt by the City of Manhattan Beach.Most respondents indicated they were either very interested (35%) orsomewhat interested (21%) in a new Aquatics Center, whereas 11% indi-cated they were slightly interested. Approximately one-quarter (25%) ofrespondents professed no interest in a new Aquatics Center, whereas theremainder were either unsure (6%) or unwilling to answer the question.When compared to their respective counterparts, interest in a new Aquat-ics Center was greatest among households with children or teenagers,those who use a public pool, households that use a pool (public or pri-vate) on a weekly basis, and those who had visited Begg Pool in the pasttwo years.Among the features and amenities that could be included in a newAquatics Center, Manhattan Beach residents indicated that a 35 meterpool for swimming laps, swim competitions, and water sports was thehighest priority (81% high or medium priority), followed by a shallow True North Research, Inc. © 20225City of Manhattan Beach. . . . . . . . . . . . . . . . pool for swim lessons, water aerobics, water therapy, and children’s pro-gramming (73%), and a wet classroom for teaching CPR, water safety,junior lifeguards, and swim lessons (67%). Approximately half of respon-dents rated a grassy area for picnics and functions (55%) and a small,very shallow pool for use by adults with infants and toddlers (53%) as ahigh or medium priority. When compared to the other amenities tested,fewer respondents prioritized a splash pad for interactive child play(48%) and poolside cabanas available for rental (32%).If a new Aquatics Cen-ter is built, how do resi-dents anticipate using it?Assuming a new Aquatics Center is built in Manhattan Beach, 64% ofrespondents indicated that they or other members of their householdwould use the facility to swim for exercise, while 44% anticipated partici-pating in recreational water play, and more than one-third expected touse the facility for therapy, senior classes, and water aerobics (38%) andCPR or water safety classes (36%). One-third or less of respondentsexpected that a member of their household would use a new AquaticsCenter for swim lessons (33%), summer camp programs (26%), or swimteam (21%).Which funding strate-gies do residents sup-port?Although interest in a new Aquatics Center in Manhattan Beach wasfound to be widespread, this interest did not translate into widespreadsupport for various strategies for funding a new Aquatics Center. By farthe most palatable strategy (71% support) was increasing fees paid bythose who use city aquatics and recreational facilities and programs toraise funds for a new Aquatics Center. When it comes to increasing localproperty taxes by $140 per year (28%) or increasing the local sales taxrate by 1/4 cent (28%), however, less than one-third of respondents sup-ported these approaches to funding a new Aquatics Center. It is notewor-thy that even among pool users, support for increasing local propertytaxes or the local sales tax rate fell well short of the two-thirds thresholdthat would be required to pass a special tax of this nature.

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RE C R E A T I O N AC T I V I T I E S & SW I M M I N GThe opening series of questions in the survey profiled the recreation activities in which Manhat-tan Beach residents engage, focusing in particular on their use of public and/or private swim-ming pools for swimming, water programs, and water sports.ADULT RECREATION VISITS & ACTIVITIES Recognizing that the activities and inter-ests of adult residents may differ substantially from those of children or teenagers, the surveyfirst asked respondents to identify how frequently adult members of their household engage ineach of the activities shown in Figure 1. As shown in the figure, eight-in-ten respondents (80%)reported that an adult member of their household visits a park or open space area at least onceper month, with 56% offering that they do so weekly. Nearly two-thirds of respondents (65%) alsoreported that an adult member of their household visits a gym for exercise at least once permonth, with 54% visiting on a weekly basis. Visits to a recreation facility or community centerwere less frequent, with 38% of respondents indicating that an adult in their household does soat least once per month, and 21% doing so weekly.Question 3 Thinking of the adult members of your household, how often do they _____? At leastonce per week, two to three times per month, once per month, once every two or three months, afew times per year, less often than a few times per year, or never?FIGURE 1 FREQUENCY OF HSLD ADULT VISITS/ACTIVITIES Among all respondents, just under one-third (31%) indicated that an adult member of theirhousehold uses a pool for swimming, water programs, or water sports on a monthly basis, andone-in-five (20%) do so weekly. By comparison, one-in-five respondents reported that an adult intheir household plays pickleball at least once per month (20%), with 9% playing pickleball weekly.55.654.120.519.99.314.96.79.26.54.48.14.95.94.71.76.96.75.59.41.611.38.45.32.53.815.88.93.025.626.943.662.29.04.56.10102030405060708090100Visitng park oropen spaceareaGoing to gymfor exerciseVisiting recfacility,communitycenterUsing pool forswimming,water progs,sportsPlayingpickleballQ3 Frequency of Hsld Adult Visits/Activities . . .% HouseholdsPrefer not to answerNever< a few times per yrA few times per yr1x every 2-3 mos1x per mo2-3x per moAt least 1x per wk True North Research, Inc. © 20227City of Manhattan Beach. . . . . . . . . . . . . . . .

For the interested reader, tables 1-4 show how weekly engagement in each activity by an adultmember of the household varied by length of residence, home ownership, ages of people in thehousehold, ethnicity, gender, presence of a child in the home, and presence of a senior in thehome. When compared to their respective counterparts, weekly use of a pool for swimming,water programs, and water sports by an adult in the household was most commonly reported bythose who had lived in Manhattan Beach less than 10 years, households with children (under 13),Asian Americans, and Caucasians. TABLE 1 FREQUENCY OF HSLD ADULT VISITS/ACTIVITIES BY YEARS IN MANHATTAN BEACH & HOME OWNERSHIP STATUS (SHOWING % AT LEAST 1 TIME PER WEEK)TABLE 2 FREQUENCY OF HSLD ADULT VISITS/ACTIVITIES BY AGES OF HSLD MEMBERS (SHOWING % AT LEAST 1 TIME PER WEEK)TABLE 3 FREQUENCY OF HSLD ADULT VISITS/ACTIVITIES BY ETHNICITY & GENDER (SHOWING % AT LEAST 1 TIME PER WEEK)TABLE 4 FREQUENCY OF HSLD ADULT VISITS/ACTIVITIES BY CHILD IN HSLD & SENIOR IN HSLD (SHOWING % AT LEAST 1 TIME PER WEEK)YOUTH RECREATION VISITS & ACTIVITIES In a manner similar to that describedabove, respondents from households with a child or teenager were also asked how frequentlythe children or teenagers in their home engage in each of the same activities. As shown Figure 2on the next page, visiting a park or open space area was again the most common activity, with89% of respondents reporting that the youth in their household do this at least once per month,and 63% visit weekly. Using a pool for swimming, water programs, or water sports was morecommon among households with a child or teen, with more than half of respondents reporting Less than 5 5 to 9 10 to 14 15 or more Own RentVisitng park or open space area 64.4 53.1 61.0 52.9 55.7 56.5Going to gym for exercise 54.5 66.0 54.1 51.2 51.1 61.9Visiting rec facility, community center 18.6 23.4 31.2 18.0 19.0 22.0Using pool for swimming, water progs, sports 24.3 24.2 18.1 18.1 19.6 22.0Playing pickleball 4.9 8.5 10.4 10.5 9.8 9.0Years in Manhattan Beach (Q1)Home OwnershipStatus (QD3)Childunder 5 Child 5-12 Teen 13-17 Adult 18-49 Adult 50-64 Adult 65+Visitng park or open space area 84.0 63.9 52.5 57.4 53.4 46.3Going to gym for exercise 64.8 52.2 58.3 56.9 53.4 48.7Visiting rec facility, community center 30.7 33.3 12.8 19.0 17.1 21.1Using pool for swimming, water progs, sports 34.9 32.2 18.8 21.6 16.3 20.0Playing pickleball 4.5 7.5 14.3 8.6 12.1 9.4Ages of Hsld Members (Q2)Latino/HispanicAsian AmericanCaucasian / WhiteMixed or otherMale FemaleVisitng park or open space area 56.1 52.7 57.0 38.8 58.3 51.7Going to gym for exercise 43.2 55.5 54.3 62.2 58.0 49.5Visiting rec facility, community center 16.0 17.2 20.3 32.6 23.2 16.6Using pool for swimming, water progs, sports 9.6 22.3 22.0 5.7 22.5 18.1Playing pickleball 10.0 8.3 10.2 8.2 6.4 12.2Ethnicity (QD5) Gender (QD2)Yes No Yes NoVisitng park or open space area 65.1 50.1 46.3 59.5Going to gym for exercise 56.5 53.3 48.7 56.9Visiting rec facility, community center 24.1 17.9 21.1 19.7Using pool for swimming, water progs, sports 28.6 14.5 20.0 19.6Playing pickleball 9.1 9.8 9.4 9.6Child in Hsld (Q2) Senior in Hsld (Q2) True North Research, Inc. © 20228City of Manhattan Beach. . . . . . . . . . . . . . . . that the youth in their household use a pool at least once per month, and 36% swim weekly.Nearly half (47%) of respondents indicated the children and teens in their household visit a recre-ation center or community center on a monthly basis, with one-third (32%) doing so weekly.Going to the gym for exercise was a monthly occasion for the youth in 40% of households with achild or teenager, with 30% using a gym weekly. Finally, pickleball was a far less common form ofrecreation for Manhattan Beach youth, with just 10% of respondents indicating the youth in theirhousehold play pickleball at least once per month, and 2% play weekly.Question 4 Thinking of the children or teenage members of your household, how often do they_____? At least once per week, two to three times per month, once per month, once every two orthree months, a few times per year, less often than a few times per year, or never?FIGURE 2 FREQUENCY OF HSLD CHILD VISITS/ACTIVITIES Tables 5-7 show how weekly engagement in each activity by a child or teenage member of thehousehold varied by length of residence, home ownership, ages of people in the household, eth-nicity, gender, presence of a child in the home, and presence of a senior in the home. Weekly useof a pool by Manhattan Beach households with a child or teen was reasonably consistent acrosssubgroups, ranging from a low of 28% to a high of 42%.TABLE 5 FREQUENCY OF HSLD CHILD VISITS/ACTIVITIES BY YEARS IN MANHATTAN BEACH & HOME OWNERSHIP STATUS (SHOWING % AT LEAST 1 TIME PER WEEK)63.336.031.829.92.222.213.211.06.03.24.64.14.33.04.95.83.44.22.67.08.02.77.21.16.011.21.73.827.2 26.348.567.43.54.87.90102030405060708090100Visitng park oropen spaceareaUsing pool forswimming,water progs,sportsVisiting recfacility,communitycenterGoing to gymfor exercisePlayingpickleballQ4 Frequency of Hsld Child Visits/Activities . . .% Households With ChildrenPrefer not to answerNever< a few times per yrA few times per yr1x every 2-3 mos1x per mo2-3x per moAt least 1x per wkLess than 5 5 to 9 10 to 14 15 or more Own RentVisitng park or open space area 71.5 59.9 75.8 54.3 61.4 70.0Using pool for swimming, water progs, sports 36.9 40.6 34.8 33.0 37.2 33.0Visiting rec facility, community center 32.4 33.6 41.9 25.8 32.3 30.2Going to gym for exercise 25.1 24.1 41.4 31.8 28.6 33.1Playing pickleball 4.2 0.0 0.0 3.0 1.2 4.9Years in Manhattan Beach (Q1) Home Ownership True North Research, Inc. © 20229City of Manhattan Beach. . . . . . . . . . . . . . . .

TABLE 6 FREQUENCY OF HSLD CHILD VISITS/ACTIVITIES BY AGES OF HSLD MEMBERS (SHOWING % AT LEAST 1 TIME PER WEEK)TABLE 7 FREQUENCY OF HSLD CHILD VISITS/ACTIVITIES BY ETHNICITY, GENDER & SENIOR IN HSLD (SHOWING % AT LEAST 1 TIME PER WEEK)HOUSEHOLD RECREATION VISITS & ACTIVITIES The following figure and tablescombine the activities reported for adults and youth into a single household-level analysis. Morethan half of Manhattan Beach households reported that at least one member of their householdvisits a park or open space area (59%) and goes to the gym for exercise (58%) on a weekly basis,whereas one-quarter visit a recreation facility or community center (25%) and use a pool forswimming, water programs, and water sports (25%) weekly. Overall, 10% of Manhattan Beachhouseholds have at least one member that plays pickleball at least once per week.FIGURE 3 FREQUENCY OF HSLD MEMBER VISITS/ACTIVITIES Childunder 5 Child 5-12 Teen 13-17 Adult 18-49 Adult 50-64 Adult 65+Visitng park or open space area 75.6 68.3 49.7 65.3 54.3 38.2Using pool for swimming, water progs, sports 37.3 42.4 28.2 37.5 33.5 40.2Visiting rec facility, community center 40.1 44.6 16.6 34.6 24.3 16.7Going to gym for exercise 18.1 21.3 46.1 27.6 37.0 39.2Playing pickleball 1.4 0.7 3.7 1.1 2.9 0.0Ages of Hsld Members (Q2)Latino/HispanicAsian AmericanCaucasian / WhiteMixed or otherMale Female Yes NoVisitng park or open space area 59.8 75.6 60.3 89.2 69.1 55.6 38.2 65.7Using pool for swimming, water progs, sports 36.0 39.7 36.4 29.4 38.6 33.4 40.2 35.6Visiting rec facility, community center 32.0 27.2 30.1 36.5 38.7 22.6 16.7 33.2Going to gym for exercise 35.9 42.4 25.2 63.5 30.8 28.7 39.2 29.0Playing pickleball 0.0 8.1 1.7 0.0 0.9 3.8 0.0 2.4Senior in Hsld (Q2)Ethnicity (QD5) Gender (QD2)

59.057.625.424.89.523.210.917.312.011.133.021.617.93.024.6 24.341.661.46.914.70102030405060708090100Visitng park oropen spaceareaGoing to gymfor exerciseVisiting recfacility,communitycenterUsing pool forswimming,water progs,sportsPlayingpickleballQ3/Q4 Frequency of Hsld Member Visits/Activities . . .% HouseholdsNever<1x per mo1-3 x per moAt least 1x per wk True North Research, Inc. © 202210City of Manhattan Beach. . . . . . . . . . . . . . . .

Tables 8-11 show how weekly engagement in each activity by at least one member of the house-hold varied by length of residence, home ownership, ages of people in the household, ethnicity,gender, presence of a child in the home, and presence of a senior in the home. At the householdlevel, the survey found that length of residence was inversely related to frequency of using apool on a weekly basis, while using a pool weekly was more common among households with achild (especially those under 13), Asian Americans, and Caucasians.TABLE 8 FREQUENCY OF HSLD MEMBER VISITS/ACTIVITIES BY YEARS IN MANHATTAN BEACH & HOME OWNERSHIP STATUS (SHOWING % AT LEAST 1 TIME PER WEEK)TABLE 9 FREQUENCY OF HSLD MEMBER VISITS/ACTIVITIES BY AGES OF HSLD MEMBERS (SHOWING % AT LEAST 1 TIMEPER WEEK)TABLE 10 FREQUENCY OF HSLD MEMBER VISITS/ACTIVITIES BY ETHNICITY & GENDER (SHOWING % AT LEAST 1 TIME PER WEEK)TABLE 11 FREQUENCY OF HSLD MEMBER VISITS/ACTIVITIES BY CHILD IN HSLD & SENIOR IN HSLD (SHOWING % AT LEAST 1 TIME PER WEEK)PRIVATE OR PUBLIC POOL? Among all respondents, 58% reported that at least onemember of their household uses a pool at least occasionally for swimming, water programs, andwater sports. The survey followed-up with these respondents by asking whether they use a pri-vate pool for these activities, a pool that is open to the public, or both? Figure 4 on the next pageplaces the results of Question 5 in the context of all Manhattan Beach households, and showsthat 23% use a public pool exclusively, 16% a private pool exclusively, 13% use both public andprivate pools, while the remainder were either unsure (4%), unwilling to answer the question(1%), or their household does not use a swimming pool (43%).

Less than 5 5 to 9 10 to 14 15 or more Own RentVisitng park or open space area 67.2 59.6 65.0 55.5 60.3 56.5Going to gym for exercise 56.1 68.0 61.7 54.7 54.7 63.7Visiting rec facility, community center 26.9 31.1 36.6 21.2 25.7 23.2Using pool for swimming, water progs, sports 32.3 30.7 28.0 20.6 25.0 25.0Playing pickleball 4.9 8.6 10.7 10.7 9.9 9.1Years in Manhattan Beach (Q1)Home OwnershipStatus (QD3)Childunder 5 Child 5-12 Teen 13-17 Adult 18-49 Adult 50-64 Adult 65+Visitng park or open space area 88.9 74.7 59.0 61.6 57.4 47.0Going to gym for exercise 67.0 58.5 70.9 60.4 57.3 50.7Visiting rec facility, community center 42.9 50.1 23.8 25.9 21.6 22.5Using pool for swimming, water progs, sports 42.4 46.0 33.8 27.9 22.4 21.8Playing pickleball 4.5 7.7 14.6 8.7 12.2 9.6Ages of Hsld Members (Q2)Latino/HispanicAsian AmericanCaucasian / WhiteMixed or otherMale FemaleVisitng park or open space area 61.8 60.7 59.2 43.5 61.3 54.8Going to gym for exercise 47.5 60.3 57.7 64.9 59.9 54.3Visiting rec facility, community center 27.3 23.0 24.2 36.9 29.2 20.0Using pool for swimming, water progs, sports 21.3 29.1 25.9 11.1 27.1 22.8Playing pickleball 10.2 8.4 10.3 8.6 6.5 12.4Ethnicity (QD5) Gender (QD2)Yes No Yes NoVisitng park or open space area 72.9 50.2 47.0 63.7Going to gym for exercise 63.3 54.1 50.7 60.5Visiting rec facility, community center 36.8 18.0 22.5 26.2Using pool for swimming, water progs, sports 41.1 14.6 21.8 25.8Playing pickleball 9.3 9.8 9.6 9.7Child in Hsld (Q2) Senior in Hsld (Q2) True North Research, Inc. © 202211City of Manhattan Beach. . . . . . . . . . . . . . . .

Question 5 You mentioned that one or more members of your household use a pool for swim-ming, water programs, or water sports. Do they do this at a pool at a private residence, or at apool that is open to the public - or both?FIGURE 4 HSLD USE OF PRIVATE OR PUBLIC POOLFigures 5 and 6 show how the distribution of pool use varied by length of residence in Manhat-tan Beach, age of household members, presence of a child in the home, presence of a senior,home ownership status, and ethnicity. For most subgroups, it is worth noting that exclusive useof a public pool was more common than exclusive use of a private poolFIGURE 5 HSLD USE OF PRIVATE OR PUBLIC POOL BY YEARS IN MANHATTAN BEACH & AGES OF HSLD MEMBERSNot sure4.1Prefer not to answer1.1Both13.4Public pool22.7No pool use42.5Private residence pool16.219.118.013.828.726.312.822.115.910.925.029.422.931.435.027.226.122.825.411.120.818.912.416.429.628.815.715.39.439.235.133.750.823.59.031.236.146.054.326.723.00102030405060708090100Less than 5 5 to 9 10 to 14 15 or more Child under5Child 5-12 Teen 13-17 Adult 18-49 Adult 50-64 Adult 65+Years in Manhattan Beach (Q1) Ages of Hsld Members (Q2)% Hslds That Provided ResponseNo regularpool useBothPublic poolPrivateresidencepool True North Research, Inc. © 202212City of Manhattan Beach. . . . . . . . . . . . . . . .

FIGURE 6 HSLD USE OF PRIVATE OR PUBLIC POOL BY CHILD IN HSLD, SENIOR IN HSLD, HOME OWNERSHIP STATUS & ETHNICITYWHICH PUBLIC POOLS DO YOU USE? Residents who indicated that their householduses a public pool were subsequently asked to identify which public or club pools their house-hold uses. As shown in Figure 7, the most common response was Begg Pool, mentioned by 41%of respondents, followed by the Bay Club Pool (25%), El Segundo/Wiseburn Aquatics Center(21%), the Club Pool/Manhattan Country Club Pool (20%), MiraCosta High School Pool (14%), andHawthorne Pool (10%).Question 6 Which public or club pools do members of your household use? Check all thatapply.FIGURE 7 POOLS USED BY HSLD14.210.920.615.720.426.012.816.514.218.9 25.422.923.824.919.325.726.012.822.29.59.416.416.88.715.712.913.824.923.657.354.340.143.746.139.048.543.748.122.831.30102030405060708090100Yes No Yes No Own Rent Latino /HispanicAsianAmericanCaucasian /WhiteMixed orotherChild in Hsld (Q2) Senior in Hsld (Q2) Home Ownership Status(QD3)Ethnicity (QD5) % Hslds That Provided ResponseNo regularpool useBothPublic poolPrivateresidencepool

40.925.220.819.813.910.16.05.13.82.73.10 10 20 30 40 50Begg Pool (Manhattan Beach municipal pool)Bay Club PoolEl Segundo/Wiseburn Aquatics CenterThe Club Pool/Manhattan Country Club PoolMira Costa High School PoolHawthorne PoolRedondo Union High School Aquatic CenterBadminton Club PoolTorrance Aquatics CenterTorrance Victor E Benstead PlungeNot sure / Cannot remember name% Hslds With Regular Pool Use True North Research, Inc. © 202213City of Manhattan Beach. . . . . . . . . . . . . . . .

Figures 8 and 9 place the results of Question 6 in the context of all Manhattan Beach house-holds. Although 16% of all households indicated that they use Begg Pool, the percentage wasmuch higher among those who had lived in Manhattan Beach between 5 and 14 years and thosewith a child or teenager in the home.FIGURE 8 USED BEGG POOL BY OVERALL, YEARS IN MANHATTAN BEACH & AGES OF HSLD MEMBERSFIGURE 9 USED BEGG POOL BY HSLD BY CHILD IN HSLD, SENIOR IN HSLD, HOME OWNERSHIP STATUS & ETHNICITYWHY DOES YOUR HOUSEHOLD NOT USE A POOL? Approximately 42% of respon-dents indicated that no member of their household uses a pool for swimming, water programs,or water sports (see Figure 3). When asked if there is a particular reason that their householddoesn’t use a pool (see Figure 10 on the next page), half (50%) indicated that there was no partic-ular reason, 13% indicated they don’t like to swim or prefer other activities, and 8% indicatedthey prefer the ocean. Few respondents mentioned a reason that is related to the availability orcondition of pool facilities, including that pools are too crowded (2%), are too old/in bad condi-tion (2%), too shallow (1%), or don’t keep convenient hours of operation (1%). Approximately 6%confided that the weren’t aware of the public pool options in the area.

13.316.438.526.617.716.810.526.723.68.315.6010203040Less than 5 5 to 9 10 to 14 15 or more Child under5Child 5-12 Teen 13-17 Adult 18-49 Adult 50-64 Adult 65+Overall Years in Manhattan Beach (Q1) Ages of Hsld Members (Q2)% Hslds That Mentioned Begg Pool

18.210.217.918.615.312.027.28.210.517.4010203040Yes No Yes No Own Rent Latino /HispanicAsianAmericanCaucasian /WhiteMixed orotherChild in Hsld (Q2) Senior in Hsld (Q2) Home Ownership Status(QD3)Ethnicity (QD5) % Hslds That Mentioned Begg Pool
True North Research, Inc. © 202214City of Manhattan Beach. . . . . . . . . . . . . . . .

Question 7 Is there a particular reason that your household doesn't use a pool for swimming,water programs, or water sports?FIGURE 10 REASONS FOR NOT USING A POOL

50.212.57.56.35.64.13.53.42.61.51.30.80.80.30.21.11.90 10 20 30 40 50 60Not sure / No particular reasonDon’t like to swim, prefer other activities, sportsPrefer ocean, live close to itNot aware of public pool optionsHave own poolMember of club with pool, but don't useHealth concerns, COVID-19Cleanliness, sanitation, chlorineResident too old, disabledToo crowdedPool is too old, in bad conditionHours of operationAvailable pools too small, shallowWater temperature too coldNo timePrefer indoor poolLocation, too far% Hslds With No Regular Pool Use True North Research, Inc. © 202215
City of Manhattan Beach. . . . . . . . . . . . . . . .

BE G G PO O LHaving measured household use of pools in general, as well as the specific public or club poolsthey visit in the area, the survey narrowed to focus on residents’ use of Begg Pool, the types ofactivities they engaged in at the pool, as well as their assessment of Begg Pool facilities, ameni-ties, and programming.VISITS TO BEGG POOL The first question in this series asked all respondents whether, inthe past two years, they or other members of their household had visited Begg Pool, which is themunicipal pool for Manhattan Beach. Overall, one-quarter (26%) of respondents indicated thattheir household had visited Begg Pool during the period of interest (Figure 11), although the per-centage that visited was substantially higher among those who had lived in Manhattan Beachbetween 5 and 14 years and households with children or teens (see figures 12 & 13).Question 8 In the past two years, have you or other members of your household visited BeggPool, which is the municipal pool for Manhattan Beach?FIGURE 11 HSLD VISITED BEGG POOL IN PAST 2 YEARSFIGURE 12 HSLD VISITED BEGG POOL IN PAST 2 YEARS BY YEARS IN MANHATTAN BEACH & AGES OF HSLD MEMBERSDid not visit Begg Pool in past 2 years71.9Visited Begg Pool in past 2 years25.7Not sure1.7Prefer not to answer0.6

32.662.244.228.626.817.419.138.437.421.9010203040506070Less than 5 5 to 9 10 to 14 15 or more Child under 5 Child 5-12 Teen 13-17 Adult 18-49 Adult 50-64 Adult 65+Years in Manhattan Beach (Q1) Ages of Hsld Members (Q2)% Hslds That Visited Begg Pool in Past 2 Years True North Research, Inc. © 202216City of Manhattan Beach. . . . . . . . . . . . . . . .

FIGURE 13 HSLD VISITED BEGG POOL IN PAST 2 YEARS BY CHILD IN HSLD, SENIOR IN HSLD, HOME OWNERSHIP STATUS & ETHNICITYACTIVITIES AT BEGG POOL Respondents who reported that their household had visitedBegg Pool during the prior two years were next asked to indicate whether they or other membersof their household had engaged in each of the activities shown in Figure 14 while visiting BeggPool during this period. Figure 14 places the results of Question 9 in the context of all house-holds.Question 9 As I read the following list of activities, please indicate whether you or other mem-bers of your household have engaged in this activity at Begg Pool during the past 2 years. Yesmeans you have, no means you haven't.FIGURE 14 HSLD ACTIVITIES AT BEGG POOL

28.619.228.727.826.613.029.317.413.844.5010203040506070Yes No Yes No Own Rent Latino /HispanicAsianAmericanCaucasian /WhiteMixed orotherChild in Hsld (Q2) Senior in Hsld (Q2) Home Ownership Status(QD3)Ethnicity (QD5) % Hslds That Visited Begg Pool in Past 2 Years 12.111.28.45.45.34.72.62.413.314.217.020.020.020.622.722.924.574.674.574.674.674.674.774.674.674.610 10 20 30 40 50 60 70 80 90 100Recreational water playLap swimSwim lessonsSwim classes required by Manhattan Beach Middle SchoolSummer camp programsSwim teamTherapy, senior classes, or water aerobicsMasters swimCPR or water safety classesQ9hQ9cQ9aQ9iQ9fQ9dQ9eQ9bQ9g% Hslds That Provided ResponseYes, engaged in activityBegg Pool visit but did not engage in activityNo hsld Begg Pool use True North Research, Inc. © 202217City of Manhattan Beach. . . . . . . . . . . . . . . .

Recreational water play was the most common activity at Begg Pool (12%), followed by lap swim(11%), swim lessons (8%), swim classes required by Manhattan Beach Middle School (5%), summercamp programs (5%), and swim team (5%). Among all Manhattan Beach households, 3% partici-pated in therapy, senior classes, or water aerobics at Begg Pool, 2% 14engaged in Masters swim,and 1% participated in CPR or water safety classes.Tables 12-14 show the percentage of Manhattan Beach households that engaged in each of theactivities at Begg Pool, by subgroup. To ease comparisons, the top three most frequent activitiesare highlighted in green within each subgroup. As shown in the tables, recreational water play,lap swim, and swim lessons were the most common Begg Pool activities for most households.TABLE 12 HSLD ACTIVITIES AT BEGG POOL BY YEARS IN MANHATTAN BEACH & HOME OWNERSHIP STATUS (SHOWING % YES, ENGAGED ACTIVITY)TABLE 13 HSLD ACTIVITIES AT BEGG POOL BY AGES OF HSLD MEMBERS (SHOWING % YES, ENGAGED ACTIVITY)TABLE 14 HSLD ACTIVITIES AT BEGG POOL BY CHILD IN HSLD & SENIOR IN HSLD (SHOWING % YES, ENGAGED ACTIVITY)RATING BEGG POOL Regardless of whether they had visited Begg Pool in the past twoyears, all respondents were next asked to rate various aspects of Begg Pool based on their ownexperiences and what they may have heard from others. As shown in Figure 15 on the next page,the majority of respondents indicated they were not sure or preferred to not answer the questionfor each aspect tested, suggesting they had no experience or insight upon which to form an Less than 5 5 to 9 10 to 14 15 or more Own RentRecreational water play 10.1 23.9 19.5 8.2 13.5 9.4Lap swim 8.3 13.4 14.9 10.7 13.9 5.6Swim lessons 10.2 14.5 15.4 4.9 10.3 4.8Swim classes required by Manhattan Beach Middle School 3.7 4.6 15.4 3.9 6.5 3.3Summer camp programs 5.5 6.1 8.1 4.5 6.4 3.4Swim team 3.7 6.5 13.2 2.8 6.4 0.9Therapy, senior classes, or water aerobics 2.6 0.0 0.0 3.9 3.6 0.9Masters swim 3.2 2.1 0.0 2.8 3.3 0.9CPR or water safety classes 0.0 0.9 0.8 1.1 1.3 0.0Years in Manhattan Beach (Q1)Home OwnershipStatus (QD3)Childunder 5 Child 5-12 Teen 13-17 Adult 18-49 Adult 50-64 Adult 65+Recreational water play 21.3 40.2 24.0 16.1 13.7 5.8Lap swim 12.6 23.1 17.4 12.4 10.7 9.9Swim lessons 19.3 29.6 10.4 10.4 7.5 4.6Swim classes required by Manhattan Beach Middle School 0.8 15.7 22.7 5.0 8.7 2.3Summer camp programs 7.3 18.1 6.8 6.8 6.0 2.2Swim team 5.3 17.3 11.2 5.8 5.2 1.4Therapy, senior classes, or water aerobics 0.8 1.5 1.6 2.2 3.9 4.0Masters swim 2.8 4.6 5.1 2.9 3.4 1.3CPR or water safety classes 0.0 2.2 1.4 1.0 0.9 1.2Ages of Hsld Members (Q2)Yes No Yes NoRecreational water play 27.1 3.4 5.8 15.5Lap swim 16.9 7.2 9.9 11.4Swim lessons 18.2 2.7 4.6 10.5Swim classes required by Manhattan Beach Middle School 12.7 0.8 2.3 6.8Summer camp programs 10.7 2.2 2.2 7.0Swim team 10.9 1.2 1.4 6.5Therapy, senior classes, or water aerobics 1.7 3.3 4.0 2.1Masters swim 3.8 1.5 1.3 2.9CPR or water safety classes 1.4 0.6 1.2 0.7Child in Hsld (Q2) Senior in Hsld (Q2) True North Research, Inc. © 202218City of Manhattan Beach. . . . . . . . . . . . . . . . opinion. Among those with an opinion, the ratings were decidedly mixed. Begg Pool received themost positive ratings for the availability of parking (33% excellent or good), overall experiencewhen visiting (20%), condition of the pool (18%) and availability of classes and programs (14%).Approximately one-in-ten respondents rated the ability to get a swimming lane (10%) and thecondition of facilities, changing rooms, lockers, and bathrooms (9%) as excellent or good. For allbut one dimension (availability of parking), the percentage who rated the aspect as excellent orgood was smaller than the percentage that provided a fair, poor, or very poor rating.Question 10 From your own experiences and what you may have heard from others, howwould you rate: ______ Begg Pool? Would you say it is excellent, good, fair, poor, or very poor?FIGURE 15 RATING BEGG POOLFor the interested reader, Figure 16 shows how respondents whose households had visited BeggPool rated each aspect of the facility, whereas Figure 17 provides the ratings among those whosehousehold had not visited the pool during the past two years. Among users of Begg Pool, ratingsof fair, poor, or very poor were more common than ratings of excellent or good for every dimen-sion tested with the exception of the availability of parking and overall experience when visitingBegg Pool.FIGURE 16 RATING BEGG POOL BY BEGG POOL USERS12.6 20.515.814.411.17.26.710.216.918.211.59.615.0366581122333846.749.548.359.664.851.85.35.65.46.76.15.7442230 10 20 30 40 50 60 70 80 90 100Availability of parkingOverall experience when visitingCondition of the poolAvailability of classes and programsAbility to get a swimming laneCondition of facilities, changing rooms, lockers, bathrooms% RespondentsExcellentGoodFairPoorVery poorNot surePrefer not to answer

30.2 37.837.129.221.615.214.116.828.529.020.120.229.33.09.313.014.618.819.15.57.07.25.316.66.77.38.125.232.413.2223310.79.94.23.65.634.45.60 10 20 30 40 50 60 70 80 90 100The availability of parking atThe overall experience when visitingThe condition of the pool atThe availability of classes and programs atThe ability to get a swimming lane atThe condition of facilities like changing rooms, lockers, andbathrooms at% Respondents in Hslds With Begg Pool Use in Past 2 YearsExcellentGoodFairPoorVery poorNot surePrefer not to answer True North Research, Inc. © 202219City of Manhattan Beach. . . . . . . . . . . . . . . .

FIGURE 17 RATING BEGG POOL BY BEGG POOL NON-USERSFor the interested reader, tables 15-17 show how ratings of excellent or good varied across sub-groups of Begg Pool visitors.TABLE 15 RATING BEGG POOL BY YEARS IN MANHATTAN BEACH & HOME OWNERSHIP STATUS (SHOWING % EXCELLENT & GOOD)TABLE 16 RATING BEGG POOL BY AGES OF HSLD MEMBERS (SHOWING % EXCELLENT & GOOD)TABLE 17 RATING BEGG POOL BY HLSD BEGG POOL VISIT IN PAST 2 YEARS, CHILD IN HSLD & SENIOR IN HSLD(SHOWING % EXCELLENT & GOOD)WHY DID YOU RATE THE OVERALL BEGG POOL EXPERIENCE AS...? Having cap-tured respondents’ ratings of the overall Begg Pool experience on a scale of excellent, good, fair,poor, or very poor, Question 11 followed-up by asking respondents to identify a particular rea-son for the rating they provided. Question 11 was presented in an open-ended manner, allowingrespondents to cite any reason that came to mind without being prompted by, or restricted to, a

6.7 15.09.68.77.84.64.27.614.612.88.45.710.034524812122560.662.564.571.876.565.75.75.76.06.46.15.9211210 10 20 30 40 50 60 70 80 90 100The availability of parking atThe condition of the pool atThe overall experience when visitingThe availability of classes and programs atThe ability to get a swimming lane atThe condition of facilities like changing rooms, lockers, andbathrooms at% Respondents in Hslds With No Begg Pool Use in Past 2 YearsExcellentGoodFairPoorVery poorNot surePrefer not to answerLess than 5 5 to 9 10 to 14 15 or more Own RentAvailability of parking 78.2 80.0 70.8 64.7 66.7 75.8Overall experience when visiting 57.3 59.2 37.1 39.0 44.0 41.5Condition of the pool 58.9 50.1 39.3 35.1 41.7 33.9Availability of classes and programs 51.5 33.6 24.7 45.7 43.7 36.2Ability to get a swimming lane 52.8 29.7 28.2 27.1 30.9 24.6Condition of facilities, changing rooms, lockers, bathrooms 19.1 28.6 16.3 19.4 22.1 11.3Years in Manhattan Beach (Q1)Home OwnershipStatus (QD3)Childunder 5 Child 5-12 Teen 13-17 Adult 18-49 Adult 50-64 Adult 65+Availability of parking 83.2 74.6 68.9 62.7 69.3 71.7Overall experience when visiting 54.2 47.2 37.9 40.6 42.3 47.4Condition of the pool 38.8 48.9 34.9 37.7 36.8 50.9Availability of classes and programs 28.4 30.9 39.3 34.2 40.4 59.3Ability to get a swimming lane 18.1 28.0 18.8 30.2 33.1 28.9Condition of facilities, changing rooms, lockers, bathrooms 9.6 16.6 17.2 20.1 20.7 27.8Ages of Hsld Members (Q2)Yes NoYes No Yes NoAvailability of parking 74.9 64.3 71.5 66.3 71.7 67.6Overall experience when visiting 52.1 34.0 44.9 40.9 47.4 40.9Condition of the pool 44.9 35.8 42.4 36.5 50.9 35.9Availability of classes and programs 39.4 44.1 35.9 46.0 59.3 35.2Ability to get a swimming lane 29.8 31.0 25.4 33.3 28.9 28.9Condition of facilities, changing rooms, lockers, bathrooms 22.0 17.7 17.9 21.5 27.8 17.4Senior in Hsld (Q2)Hsld Begg Pool Visitin Past 2 Years (Q8) Child in Hsld (Q2) True North Research, Inc. © 202220City of Manhattan Beach. . . . . . . . . . . . . . . . particular list of options. True North later reviewed the verbatim responses and grouped theminto the categories shown in Figure 18.Among the explanations provided for negative ratings (see red bars), the most commonresponses were that the facilities are old and need updating (26%), pool is too small and/or shal-low (10%), pool water and area is in poor condition (9%), and there is limited availability ofclasses and free swim time (9%). Among the explanations for positive ratings (green bars),respondents made positive comments in general (9%), mentioned that using the pool is afford-able/inexpensive (9%), they thought the pool water was clean/warm (7%), and they praised thestaff and trainers (7%). Approximately 29% indicated they didn’t have a particular reason behindthe rating they provided for the overall experience when visiting Begg Pool.Question 11 Is there a particular reason why you rated the overall experience when visitingBegg Pool as _____? FIGURE 18 REASONS FOR OPINION OF BEGG POOL EXPERIENCE WHY NOT USE BEGG POOL? The final question in this series was reserved for those whoindicated their household uses a public pool for swimming, but not Begg Pool. When asked ifthere was a particular reason why they don’t use Begg Pool (see Figure 19 on the next page), 30%indicated that there was no reason in particular, 19% stated they weren’t aware of/hadn’t hear ofBegg Pool, and 14% mentioned they belong to a club with a pool. Among reasons that werelinked to Begg Pool, 10% mentioned the limited availability of classes/free swim time, 9% com-plained that the facilities are old and need updating (9%), 9% mentioned that the pool is toosmall/too shallow, 3% felt it was too crowded, and a similar percentage (3%) did not like the con-dition of pool water or the pool area.

28.925.510.39.19.08.68.66.74.73.12.21.91.81.34.42.00 10 20 30Not sure, no particular reasonFacilities are old, need updatingPool is too small, shallowPositive comments in generalPoor condition of pool water and areaLimited availability of classes, free swim timeInexpensive, affordablePool water clean, warmGood, nice staff, trainersNo personal use, only heard from friends, familyToo crowdedPool water too coldLimited parkingSufficient parkingHigh quality classesToo expensive% Respondents Who Provided Opinion of Begg Pool True North Research, Inc. © 202221City of Manhattan Beach. . . . . . . . . . . . . . . .

Question 12 You mentioned your household uses other public pools in the area, but not BeggPool. Is there a particular reason why you don't use Begg Pool?FIGURE 19 REASONS FOR NOT USING BEGG POOL

29.518.614.210.08.67.93.23.12.32.30 10 20 30Not sure, no particular reasonNot aware, never heard of itBelong to a club with poolLimited availability of classes, free swim timeFacilities are old, need updatingPool is too small, shallowToo crowdedPoor condition of pool water and areaLimited parkingHave used Begg Pool before, like it but prefer others% Respondents in Hslds With No Begg Pool Use in Past 2 Years True North Research, Inc. © 202222
City of Manhattan Beach. . . . . . . . . . . . . . . .

NE W AQ U A T I C S FA C I L I T YHaving profiled respondents’ experiences and opinions related to Begg Pool, the survey transi-tioned to exploring their interest in a potential new Aquatics Center in Manhattan Beach, as wellas the amenities and programming that could be offered at the facility.INTEREST IN NEW AQUATICS CENTER Begg Pool was built in 1940, about 82 yearsago. Although it has been renovated multiple times, the pool has reached an age where it may bemore cost-effective to replace the pool with a new Aquatics Center. After providing respondentswith this brief background, the survey asked them to describe their interest in a new AquaticsCenter, if it were to be built by the City of Manhattan Beach.Question 13 Begg Pool was built in 1940, about 82 years ago. Although it has been renovatedmultiple times, the pool has reached an age where it may be more cost-effective to replace thepool with a new Aquatics Center. If the City were to build a new Aquatics Center, how interestedwould your household be in using the Aquatics Center?FIGURE 20 INTEREST IN NEW AQUATICS CENTERMost respondents indicated they were either veryinterested (35%) or somewhat interested (21%) ina new Aquatics Center, whereas 11% indicatedthey were slightly interested. Approximately one-quarter (25%) of respondents professed no inter-est in a new Aquatics Center, whereas theremainder were either unsure (6%) or unwilling toanswer the question (Figure 20). When comparedto their counterparts, interest in a new AquaticsCenter was greatest among households with chil-dren or teenagers, those who use a public pool,households that use a pool (public or private) ona weekly basis, and those who had visited BeggPool in the past two years (Figures 21-23).FIGURE 21 INTEREST IN NEW AQUATICS CENTER BY YEARS IN MANHATTAN BEACH, CHILD IN HSLD, SENIOR IN HSLD & HSLD POOL TYPE USENot sure6.1Prefer not to answer1.3Not interested25.4Slightly interested11.1Very interested35.4Somewhat interested20.750.026.729.438.526.863.558.817.523.719.116.222.824.518.121.119.9Veryinterested37.340.836.433.3Smwtinterested23.117.920.929.30102030405060708090100Less than55 to 9 10 to 14 15 ormoreYes No Yes No Private PublicpoolBoth NoneYears in Manhattan Beach (Q1) Child in Hsld (Q2) Senior in Hsld (Q2) Hsld Pool Type Use (Q5)% Households True North Research, Inc. © 202223City of Manhattan Beach. . . . . . . . . . . . . . . .

FIGURE 22 INTEREST IN NEW AQUATICS CENTER BY AGES OF HSLD MEMBERS & HSLD POOL USEFIGURE 23 INTEREST IN NEW AQUATICS CENTER BY HOME OWNERSHIP STATUS, ETHNICITY & HSLD BEGG POOL VISIT IN PAST 2 YEARSFEATURES & AMENITIES Regardless of their level of interest in a new Aquatics Center, allrespondents were next presented with the list of features and amenities shown in Figure 24 onthe next page and asked if each item should be a high, medium, or low priority for inclusion inthe Aquatics Center (if built)—or if the item should not be part of the Aquatics Center. To intro-duce a sense of competition and encourage respondents to prioritize, respondents were alsoinformed that not all of the amenities can be high priorities.Among the features and amenities tested, Manhattan Beach residents indicated that a 35 meterpool for swimming laps, swim competitions, and water sports was the highest priority (81% highor medium priority), followed by a shallow pool for swim lessons, water aerobics, water therapy,and children’s programming (73%), and a wet classroom for teaching CPR, water safety, juniorlifeguards, and swim lessons (67%). Approximately half of respondents rated a grassy area for

35.629.464.448.331.217.522.116.214.724.728.119.940.943.960.3Veryinterested49.918.819.920.8Smwtinterested31.90102030405060708090100Child under5Child 5-12 Teen 13-17 Adult 18-49 Adult 50-64 Adult 65+ At least 1xper wk1-3 x per mo <1x per mo NeverAges of Hsld Members (Q2) Hsld Pool Use (Q2c,3c)% Households35.150.068.923.622.57.617.622.5Veryinterested37.731.825.745.5Smwtinterested19.913.026.223.30102030405060708090100Own Rent Latino /HispanicAsianAmericanCaucasian /WhiteMixed orotherYes NoHome Ownership Status(QD3)Ethnicity (QD5) Hsld Begg Pool Visit in Past 2Years (Q8) % Households
True North Research, Inc. © 202224City of Manhattan Beach. . . . . . . . . . . . . . . . picnics and functions (55%) and a small, very shallow pool for use by adults with infants and tod-dlers (53%) as a high or medium priority. When compared to the other amenities tested, fewerrespondents prioritized a splash pad for interactive child play (48%) and poolside cabanas avail-able for rental (32%).Question 14 If built, the Aquatics Center could have a number of features and amenities. As Iread each of the following amenities, I'd like you to indicate whether you think the amenityshould be a high, medium or low priority for inclusion in the Aquatics Center - or if you think itshould not be a part of the Center. Please keep in mind that not all of the amenities can be highpriorities.FIGURE 24 PRIORITY OF AQUATICS CENTER AMENITIESTables 18-22 who how the percentage of respondents that rated each item as a high priority var-ied across subgroups of Manhattan Beach residents. To ease comparisons, the top three rateditems are highlighted green within each subgroup. Overall, the tables reveal a lot of consistencyin how Manhattan Beach residents prioritize among the amenities that could be featured in anew Aquatics Center, with two items (35 meter lap pool and shallow pool for swim lessons)being among the top three items in every subgroup.TABLE 18 PRIORITY OF AQUATICS CENTER AMENITIES BY YEARS IN MANHATTAN BEACH & HOME OWNERSHIP STATUS (SHOWING % OF HIGH PRIORITY)

63.843.734.424.925.120.410.116.729.532.230.028.127.522.20 10 20 30 40 50 60 70 80 90 100A 35 meter pool for swimming laps, swim competitions, and watersportsA shallow pool for swim lessons, water aerobics, water therapy,children’s programmingA wet classroom for teaching CPR, water safety, junior lifeguards, andswim lessonsGrassy area for picnics and functionsA small very shallow pool for use by adults with infants and toddlersA splash pad for interactive child playPoolside cabanas available for rentalQ14aQ14bQ14eQ14gQ14cQ14dQ14f% RespondentsHigh priorityMedium priority Less than 5 5 to 9 10 to 14 15 or more Own RentA 35 meter pool for swimming laps, swim competitions, and water sports 64.3 62.9 76.1 61.4 63.5 64.7A shallow pool for swim lessons, water aerobics, water therapy, children’s programming 58.6 39.3 40.5 41.2 43.5 44.0A wet classroom for teaching CPR, water safety, junior lifeguards, and swim lessons 41.2 34.2 47.2 29.9 33.0 36.1A small very shallow pool for use by adults with infants and toddlers 39.5 21.3 32.2 20.7 22.7 29.5Grassy area for picnics and functions 27.7 25.3 33.0 22.3 24.0 26.6A splash pad for interactive child play 42.4 25.7 19.0 13.4 18.2 25.8Poolside cabanas available for rental 11.5 13.7 7.8 9.4 9.8 11.0Years in Manhattan Beach (Q1)Home OwnershipStatus (QD3) True North Research, Inc. © 202225City of Manhattan Beach. . . . . . . . . . . . . . . .

TABLE 19 PRIORITY OF AQUATICS CENTER AMENITIES BY AGES OF HSLD MEMBERS (SHOWING % OF HIGH PRIORITY)TABLE 20 PRIORITY OF AQUATICS CENTER AMENITIES BY ETHNICITY & GENDER (SHOWING % OF HIGH PRIORITY)TABLE 21 PRIORITY OF AQUATICS CENTER AMENITIES BY HLSD POOL USE, CHILD IN HSLD & SENIOR IN HSLD (SHOWING % OF HIGH PRIORITY)TABLE 22 PRIORITY OF AQUATICS CENTER AMENITIES BY HSLD POOL TYPE USE & HSLD BEGG POOL VISIT IN PAST 2 YEARS (SHOWING % OF HIGH PRIORITY)ADDITIONAL AMENITIES OF INTEREST Recognizing that the list of features and ame-nities tested in Question 14 was not exhaustive, the survey also included an open-ended oppor-tunity (Question 15) for respondents to suggest additional features or amenities that should beprioritized for a new Aquatics Center. Most respondents (66%) declined to suggest an additionalfeature or amenity for inclusion in the Aquatics Center (see Figure 25 on the next page). Amongthe specific items that were suggested, showers/locker rooms/restrooms were most common(5%), following by diving platforms/boards (4%), a snack bar/restaurant (3%), shaded seatingareas (3%), and a bigger, deeper 50 meter pool (3%).

Childunder 5 Child 5-12 Teen 13-17 Adult 18-49 Adult 50-64 Adult 65+A 35 meter pool for swimming laps, swim competitions, and water sports 62.5 70.4 74.3 65.5 63.2 57.7A shallow pool for swim lessons, water aerobics, water therapy, children’s programming 65.6 48.9 46.1 43.2 40.7 40.5A wet classroom for teaching CPR, water safety, junior lifeguards, and swim lessons 22.8 33.3 45.1 31.1 36.8 29.0A small very shallow pool for use by adults with infants and toddlers 50.8 20.1 21.5 25.7 22.6 22.7Grassy area for picnics and functions 35.0 33.1 35.3 27.7 27.0 15.8A splash pad for interactive child play 50.5 19.9 17.7 23.5 14.9 15.9Poolside cabanas available for rental 12.8 11.5 12.5 13.1 9.8 6.0Ages of Hsld Members (Q2)Latino/HispanicAsian AmericanCaucasian / WhiteMixed or otherMale FemaleA 35 meter pool for swimming laps, swim competitions, and water sports 55.8 65.6 64.8 79.0 63.0 66.8A shallow pool for swim lessons, water aerobics, water therapy, children’s programming 42.8 44.4 44.1 41.8 38.3 51.1A wet classroom for teaching CPR, water safety, junior lifeguards, and swim lessons 35.7 38.9 35.1 20.1 25.0 46.2A small very shallow pool for use by adults with infants and toddlers 20.4 27.7 24.8 26.1 24.3 27.5Grassy area for picnics and functions 27.3 28.8 25.3 16.4 21.9 29.3A splash pad for interactive child play 19.0 18.6 20.9 24.5 18.2 23.9Poolside cabanas available for rental 2.7 12.1 9.2 24.8 9.6 11.1Ethnicity (QD5) Gender (QD2)At least1x per wk1-3 x per mo <1x per mo NeverYes No Yes NoA 35 meter pool for swimming laps, swim competitions, and water sports 80.4 58.8 70.3 53.9 67.7 62.1 57.7 67.4A shallow pool for swim lessons, water aerobics, water therapy, children’s programming 43.4 48.6 45.2 43.1 52.1 38.9 40.5 45.7A wet classroom for teaching CPR, water safety, junior lifeguards, and swim lessons 34.1 33.1 29.6 38.3 35.0 34.0 29.0 37.1A small very shallow pool for use by adults with infants and toddlers 23.8 23.7 24.8 26.9 28.9 23.1 22.7 26.7Grassy area for picnics and functions 23.9 33.3 24.2 23.9 35.0 19.0 15.8 29.5A splash pad for interactive child play 21.3 25.8 19.5 19.4 29.1 15.4 15.9 22.9Poolside cabanas available for rental 12.6 8.7 8.8 9.7 14.3 7.5 6.0 11.9Hsld Pool Use (Q2c,3c) Child in Hsld (Q2) Senior in Hsld (Q2)Private Public pool Both NoneYes NoA 35 meter pool for swimming laps, swim competitions, and water sports 60.5 79.6 75.2 53.9 81.0 58.2A shallow pool for swim lessons, water aerobics, water therapy, children’s programming 40.8 47.0 46.2 43.1 52.2 41.4A wet classroom for teaching CPR, water safety, junior lifeguards, and swim lessons 30.5 29.5 37.2 38.3 35.0 34.3A small very shallow pool for use by adults with infants and toddlers 24.4 24.5 26.8 26.9 27.4 25.1Grassy area for picnics and functions 26.6 23.6 32.5 23.9 27.8 24.6A splash pad for interactive child play 22.0 21.1 22.7 19.4 21.2 20.5Poolside cabanas available for rental 16.5 5.4 14.6 9.7 9.1 10.8Hsld Pool Type Use (Q5)Hsld Begg Pool Visitin Past 2 Years (Q8) True North Research, Inc. © 202226City of Manhattan Beach. . . . . . . . . . . . . . . .

Question 15 Is there a feature or amenity I didn't mention that you think should be a high pri-ority for inclusion in a new Aquatics Center? FIGURE 25 AQUATICS CENTER FEATURE, AMENITY NOT MENTIONED PROGRAMMING AT NEW AQUATICS CENTER In addition to measuring respondents’interest in various amenities and features that could be included in a new Aquatics Center, thesurvey explored their interest in a variety of classes and programs that could be offered at thefacility (Figure 26).Question 16 If the new Aquatics Center is built, do you expect that one or more members ofyour household would participate in _____ at the Center?FIGURE 26 HSLD PARTICIPATION IN AQUATIC CENTER ACTIVITIES

66.24.83.73.42.72.51.91.91.91.31.20.90.90.80.80.70.60.50.51.31.20 10 20 30 40 50 60 70None / Cannot think of anything specificShowers, locker rooms, restroomsDiving platforms, boardsSnack bar, restaurantShaded seating areasBigger, deeper pool, 50-meterBetter variety of classes for all agesHot tubSaunaPool area, amenities for disabled peopleHeated poolSeparate pool, areas for adults their childrenWaterslideAdditional lap lanesSaltwater poolKid pool, splash areaNo need for pool, increased taxesIndoor poolPool, swimming equipmentOutdoor poolPool for dogs, puppies% Respondents 64.238.120.832.752.058.659.863.770.575.7343444335.932.525.844.40 10 20 30 40 50 60 70 80 90 100Swimming for exerciseRecreational water playTherapy, senior classes, water aerobicsCPR or water safety classesSwim lessonsSummer camp programsSwim team% HouseholdsYes, will participateWill not participatePrefer not to answer True North Research, Inc. © 202227City of Manhattan Beach. . . . . . . . . . . . . . . .

Assuming a new Aquatics Center is built in Manhattan Beach, 64% of respondents indicated thatthey or other members of their household would use the facility to swim for exercise, while 44%anticipated participating in recreational water play, and more than one-third expected to use thefacility for therapy, senior classes, and water aerobics (38%) and CPR or water safety classes(36%). One-third or less of respondents expected that a member of their household would use anew Aquatics Center for swim lessons (33%), summer camp programs (26%), or swim team (21%).Tables 23-27 show how anticipated household participation in activities at a new Aquatics Centervaried across subgroups of residents, with the top three activities in each subgroup highlightedgreen.TABLE 23 HSLD PARTICIPATION IN AQUATIC CENTER ACTIVITIES BY YEARS IN MANHATTAN BEACH & HOME OWNERSHIP STATUS (SHOWING % YES, WILL PARTICIPATE)TABLE 24 HSLD PARTICIPATION IN AQUATIC CENTER ACTIVITIES BY AGES OF HSLD MEMBERS (SHOWING % YES, WILL PARTICIPATE)TABLE 25 HSLD PARTICIPATION IN AQUATIC CENTER ACTIVITIES BY ETHNICITY & GENDER (SHOWING % YES, WILLPARTICIPATE)TABLE 26 HSLD PARTICIPATION IN AQUATIC CENTER ACTIVITIES BY HSLD POOL USE, CHILD IN HSLD & SENIOR IN HSLD (SHOWING % YES, WILL PARTICIPATE) Less than 5 5 to 9 10 to 14 15 or more Own RentSwimming for exercise 65.7 71.1 72.2 60.2 62.0 69.2Recreational water play 69.0 60.5 45.0 33.6 44.2 45.6Therapy, senior classes, or water aerobics 28.9 21.3 35.6 45.1 44.6 24.1CPR or water safety classes 51.0 42.8 42.1 28.6 33.7 41.8Swim lessons 57.9 45.1 38.7 21.0 33.7 30.0Summer camp programs 53.2 43.7 33.4 12.3 26.1 25.8Swim team 31.9 29.6 32.5 13.1 22.2 17.6Years in Manhattan Beach (Q1)Home OwnershipStatus (QD3)Childunder 5 Child 5-12 Teen 13-17 Adult 18-49 Adult 50-64 Adult 65+Swimming for exercise 68.8 72.9 64.3 67.3 65.9 57.4Recreational water play 91.3 80.6 56.3 56.4 39.2 27.0Therapy, senior classes, or water aerobics 8.9 21.6 37.9 28.9 39.5 54.2CPR or water safety classes 57.5 54.0 43.6 36.1 32.0 26.1Swim lessons 92.9 73.5 28.5 43.8 23.3 18.4Summer camp programs 85.6 75.2 29.1 36.5 17.0 6.9Swim team 50.7 56.3 30.4 28.8 15.1 9.3Ages of Hsld Members (Q2)Latino/HispanicAsian AmericanCaucasian / WhiteMixed or otherMale FemaleSwimming for exercise 55.8 62.5 66.5 79.5 64.1 65.9Recreational water play 46.3 44.0 45.4 47.0 46.2 44.4Therapy, senior classes, or water aerobics 33.3 43.2 37.4 50.1 29.5 46.9CPR or water safety classes 31.7 38.0 37.6 25.5 32.2 41.2Swim lessons 36.8 36.6 32.4 28.7 34.8 31.9Summer camp programs 30.9 23.5 26.6 8.8 29.2 23.5Swim team 25.5 21.3 22.1 11.7 21.9 20.5Ethnicity (QD5) Gender (QD2)At least1x per wk1-3 x per mo <1x per mo NeverYes No Yes NoSwimming for exercise 84.9 72.3 70.5 48.3 68.9 61.7 57.4 67.6Recreational water play 62.7 64.4 50.4 25.8 74.3 26.9 27.0 52.9Therapy, senior classes, or water aerobics 40.9 38.4 35.47 38.3 25.0 45.9 54.2 30.1CPR or water safety classes 44.1 45.0 35.47 29.6 50.6 27.5 26.1 40.7Swim lessons 49.6 46.1 31.6 19.6 61.0 15.8 18.4 39.5Summer camp programs 44.8 38.5 27.0 10.7 60.2 5.3 6.9 35.1Swim team 45.6 30.0 15.1 7.0 42.5 7.7 9.3 26.3Hsld Pool Use (Q2c,3c) Child in Hsld (Q2) Senior in Hsld (Q2) True North Research, Inc. © 202228City of Manhattan Beach. . . . . . . . . . . . . . . .

TABLE 27 HSLD PARTICIPATION IN AQUATIC CENTER ACTIVITIES BY HSLD TYPE POOL USE & HSLD BEGG POOL VISIT IN PAST 2 YEARS (SHOWING % YES, WILL PARTICIPATEFUNDING A NEW AQUATICS CENTER The final substantive question in the surveyaddressed the issue of how to fund a new Aquatics Center. Although interest in a new AquaticsFacility in Manhattan Beach was found to be widespread, to what extent does that interest trans-late into a willingness to support various funding alternatives? As shown in Figure 27 below,more than two-thirds of respondents (71%) supported increasing fees paid by those who use cityaquatics and recreational facilities and programs to raise funds for a new Aquatics Center. Whenit comes to increasing local property taxes by $140 per year (28%) or increasing the local salestax rate by 1/4 cent (28%), however, less than one-third of respondents supported theseapproaches to funding a new Aquatics Center.Question 17 Building a new Aquatics Center will require raising additional funds. As I read thefollowing funding alternatives, I'd like to know which options you are willing to support andwhich you oppose.FIGURE 27 SUPPORT FOR AQUATICS CENTER FUNDING OPTIONSTables 28-33 on the following page detail the level of support for each funding alternative testedin Question 17 at the subgroup level. Raising user fees was consistently the top-supported fund-ing alternative across all subgroups. It is noteworthy that even among pool users, support forincreasing local property taxes or the local sales tax rate fell well short of the two-thirds thresh-old that would be required to pass a special tax of this nature.

Private Public pool Both NoneYes NoSwimming for exercise 83.9 57.1 58.3 89.7 82.6 48.3Recreational water play 68.2 35.8 49.9 62.0 66.1 25.8Therapy, senior classes, or water aerobics 43.6 35.3 27.7 44.7 39.4 38.3CPR or water safety classes 47.7 31.1 38.2 38.5 52.3 29.6Swim lessons 50.5 25.7 44.2 40.0 47.9 19.6Summer camp programs 48.6 18.2 37.9 35.3 42.0 10.7Swim team 40.9 14.0 28.7 29.3 41.6 7.0Hsld Pool Type Use (Q5)Hsld Begg Pool Visitin Past 2 Years (Q8)

70.928.227.917.258.161.29.210.211.90102030405060708090100Increasing fees paid bythose who use cityaquatics, rec facilities,programsIncreasing local propertytaxes by $140 per yearIncreasing the local salestax rate by ¼ centQ17 Support for Aquatic Center funding options . . .% RespondentsPrefer not toanswerNot sureOpposeSupport True North Research, Inc. © 202229City of Manhattan Beach. . . . . . . . . . . . . . . .

TABLE 28 SUPPORT FOR AQUATICS CENTER FUNDING OPTIONS BY YEARS IN MANHATTAN BEACH & HOME OWNERSHIP STATUS (SHOWING % SUPPORT)TABLE 29 SUPPORT FOR AQUATICS CENTER FUNDING OPTIONS BY AGES OF HSLD MEMBERS (SHOWING % SUPPORT)TABLE 30 SUPPORT FOR AQUATICS CENTER FUNDING OPTIONS BY ETHNICITY & GENDER (SHOWING % SUPPORT)TABLE 31 SUPPORT FOR AQUATICS CENTER FUNDING OPTIONS BY HSLD POOL USE, CHILD IN HLSD & SENIOR IN HSLD (SHOWING % SUPPORT)TABLE 32 SUPPORT FOR AQUATICS CENTER FUNDING OPTIONS BY HSLD REC FACILITY, COMMUNITY CENTER VISIT & HLSD BEGG POOL VISIT IN PAST 2 YEARS (SHOWING % SUPPORT)TABLE 33 SUPPORT FOR AQUATICS CENTER FUNDING OPTIONS BY INTEREST IN AQUATIC CENTER & HSLD POOL TYPE USE (SHOWING % SUPPORT) Less than 5 5 to 9 10 to 14 15 or more Own RentIncreasing fees paid by those who use city aquatics, rec facilities, programs 76.7 73.3 67.7 69.4 73.7 65.9Increasing local property taxes by $140 per year 33.4 35.8 31.5 24.3 24.6 36.5Increasing the local sales tax rate by ¼ cent 19.7 30.7 40.6 26.7 26.6 30.8Years in Manhattan Beach (Q1)Home OwnershipStatus (QD3)Childunder 5 Child 5-12 Teen 13-17 Adult 18-49 Adult 50-64 Adult 65+Increasing fees paid by those who use city aquatics, rec facilities, programs 83.6 83.5 78.4 71.9 71.6 62.4Increasing local property taxes by $140 per year 41.5 46.1 34.7 32.0 25.8 19.8Increasing the local sales tax rate by ¼ cent 37.4 36.9 29.3 29.5 25.9 27.9Ages of Hsld Members (Q2)Latino/HispanicAsian AmericanCaucasian / WhiteMixed or otherMale FemaleIncreasing fees paid by those who use city aquatics, rec facilities, programs 66.6 67.4 72.4 60.5 70.6 71.7Increasing local property taxes by $140 per year 26.8 17.7 32.1 33.8 34.1 23.9Increasing the local sales tax rate by ¼ cent 24.8 23.5 29.9 28.6 33.5 22.5Ethnicity (QD5) Gender (QD2)At least1x per wk1-3 x per mo <1x per mo NeverYes No Yes NoIncreasing fees paid by those who use city aquatics, rec facilities, programs 69.5 68.0 70.3 73.9 80.5 66.3 62.4 75.8Increasing local property taxes by $140 per year 48.8 26.6 29.1 16.2 37.9 22.5 19.8 32.5Increasing the local sales tax rate by ¼ cent 40.6 34.2 29.9 17.6 32.9 24.9 27.9 27.6Hsld Pool Use (Q2c,3c) Child in Hsld (Q2) Senior in Hsld (Q2)At least1x per wk1-3 x per mo <1x per mo NeverYes NoIncreasing fees paid by those who use city aquatics, rec facilities, programs 71.8 81.3 69.8 65.9 74.5 71.1Increasing local property taxes by $140 per year 32.9 25.7 30.2 22.8 45.4 22.7Increasing the local sales tax rate by ¼ cent 41.4 25.7 24.5 19.9 39.5 24.2Hsld Rec Facility, Community Center Visit (Q2b,3b)Hsld Begg Pool Visitin Past 2 Years (Q8)Very interestedSmwt interestedSlightly, not interested Private Public pool Both NoneIncreasing fees paid by those who use city aquatics, rec facilities, programs 70.1 80.8 66.8 68.9 66.7 72.7 73.9Increasing local property taxes by $140 per year 51.1 25.1 11.5 26.4 40.7 45.5 16.2Increasing the local sales tax rate by ¼ cent 42.9 29.1 15.3 28.3 35.6 40.6 17.6Interest in Aquatics Center (Q13) Hsld Pool Type Use (Q5) True North Research, Inc. © 202230
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BA C K G R O U N D & DE M O G R A P H I C STABLE 34 DEMOGRAPHICS OF SAMPLETable 34 presents the key demographic information col-lected during the survey. Although the primary motivationfor collecting the background and demographic informationwas to provide a better insight into how the results of thesubstantive questions of the survey vary by demographiccharacteristics, it was also a means to ensure that the result-ing sample matched the profile of Manhattan Beach’s adultresident population on key characteristics according to thelatest Census estimates.Total Respondents 574Years in Manhattan Beach (Q1)Less than 5 15.75 to 9 14.310 to 14 12.315 or more 57.6Prefer not to answer 0.1Child in Hsld (Q2)Yes 37.0No 60.7Prefer not to answer 2.3Senior in Hsld (Q2)Yes 31.4No 65.9Prefer not to answer 2.7Age (QD1)Under 35 16.535 to 44 19.545 to 54 22.555 to 64 18.465 or older 18.6Prefer not to answer 4.6Gender (QD2)Male 48.7Female 46.4Prefer not to answer 4.9Home Ownership Status (QD3)Own 66.1Rent 31.6Prefer not to answer 2.2Employment Status (QD4)Full-time 56.0Part-time 6.3Homemaker 4.8Retired 22.5Prefer not to answer 10.5Ethnicity (QD5)Latino / Hispanic 9.2Asian American 12.0Caucasian / White 67.1Mixed or other 4.5Prefer not to answer 7.3 True North Research, Inc. © 202231
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ME T H O D O L O G YThe following sections outline the methodology used in the study, as well as the motivation forusing certain techniques.QUESTIONNAIRE DEVELOPMENT Dr. McLarney of True North Research worked closelywith the City of Manhattan Beach to develop a questionnaire that covered the topics of interestand avoided many possible sources of systematic measurement error, including position-ordereffects, wording effects, response-category effects, scaling effects, and priming. Several ques-tions included multiple individual items. Because asking items in a set order can lead to a sys-tematic position bias in responses, the items were asked in a random order for each respondent.Some questions asked in this study were presented only to a subset of respondents. For exam-ple, only respondents who indicated a member of their household had visited Begg Pool duringthe past two years (Question 9) were asked what types of activities they engaged in at Begg Pool(Question 10). The questionnaire included with this report (see Questionnaire & Toplines on page34) identifies the skip patterns used during the interview to ensure that each respondentreceived the appropriate questions.PROGRAMMING & PRE-TEST Prior to fielding the survey, the questionnaire was CATI(Computer Assisted Telephone Interviewing) programmed to assist interviewers when conduct-ing the telephone interviews. The CATI program automatically navigates the skip patterns, ran-domizes the appropriate question items, and alerts interviewers to certain types of keypunchingmistakes should they happen during the interview. The survey was also programmed into a pass-code-protected online survey application to allow residents who preferred to complete the surveyonline the opportunity to do so. The integrity of the questionnaire was pre-tested internally byTrue North and by dialing into random homes in the City prior to formally beginning the survey.SAMPLE, RECRUITING & DATA COLLECTION A comprehensive database of Manhat-tan Beach households was utilized for this study, ensuring that all households in ManhattanBeach had the opportunity to be selected to participate in the survey. Once selected at random,contact information was appended to each record including email addresses and telephone num-bers for adult residents. Individuals were subsequently recruited to participate in the surveythrough multiple recruiting methods. Using a combination of email and text invitations, sampledresidents were initially invited to participate in the survey online at a secure, passcode-protectedwebsite designed and hosted by True North. Each individual was assigned a unique passcode toensure that only Manhattan Beach residents who received an invitation could access the onlinesurvey site, and that the survey could be completed only one time per passcode. An emailreminder notice was also sent to encourage participation among those who had yet to take thesurvey. Following a period of online data collection, True North placed telephone calls to landlines and cell phone numbers of sampled residents that had yet to participate in the online sur-vey or for whom only telephone contact information was available.Telephone interviews averaged 15 minutes in length and were conducted during weekday eve-nings (5:30PM to 9PM) and on weekends (10AM to 5PM). It is standard practice not to call duringthe day on weekdays because most working adults are unavailable and thus calling during those True North Research, Inc. © 202232City of Manhattan Beach. . . . . . . . . . . . . . . . hours would bias the sample. A total of 574 completed surveys were gathered online and by tele-phone between October 8 and October 16, 2022.MARGIN OF ERROR DUE TO SAMPLING Because this survey captured the interestsand activities of the entire household (not just the respondent), the results of the survey can beused to estimate the interests and activities of all households in the City. Because not everyhousehold in the City participated in the survey, however, the results have what is known as astatistical margin of error due to sampling. The margin of error refers to the difference betweenwhat was found in the survey of 574 respondents for a particular question and what would havebeen found if all of the estimated 13,313 Manhattan Beach households3 had been interviewed.Figure 28 provides a plot of the maximum margin of error in this study. The maximum margin oferror for a dichotomous percentage result occurs when the answers are evenly split such that50% provide one response and 50% provide the alternative response. For this survey, the maxi-mum margin of error is ± 4.1% for questions answered by all 574 respondents.FIGURE 28 MAXIMUM MARGIN OF ERROR Within this report, figures and tables show how responses to certain questions varied by demo-graphic characteristics such as length of residence and age of the respondent. Figure 28 is thususeful for understanding how the maximum margin of error for a percentage estimate will growas the number of individuals asked a question (or in a particular subgroup) shrinks. Because themargin of error grows exponentially as the sample size decreases, the reader should use cautionwhen generalizing and interpreting the results for small subgroups.3. Source: U.S. Census Bureau estimate for Manhattan Beach, 2016-2020. 574 Respondents ± 4.1%0%2%4%6%8%10%12%14%0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1600Sample Size (Number of Respondents)Margin of Error True North Research, Inc. © 202233City of Manhattan Beach. . . . . . . . . . . . . . . .

DATA PROCESSING & WEIGHTING Data processing consisted of checking the data forerrors or inconsistencies, coding and recoding responses, categorizing verbatim responses, andpreparing frequency analyses and cross-tabulations. The final data were weighted to balance thesample by age and home ownership status according to Census estimates.ROUNDING Numbers that end in 0.5 or higher are rounded up to the nearest whole num-ber, whereas numbers that end in 0.4 or lower are rounded down to the nearest whole number.These same rounding rules are also applied, when needed, to arrive at numbers that include adecimal place in constructing figures and charts. Occasionally, these rounding rules lead tosmall discrepancies in the first decimal place when comparing tables and figures for a givenquestion.

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