FIFA WORLD CUP 2026
PUBLIC ENGAGEMENT STRATEGY
FIFA
WORLD CUP
2026
USA · MEX · CAN
BACKGROUND & OPPORTUNITY
March 3, 2026
FIFA WORLD CUP 2026
🏟
HOST CITY
Los Angeles designated as FIFA 2026 host city. SoFi Stadium in Inglewood serves as primary venue for tournament matches.
MANHATTAN BEACH
The Westdrift Manhattan Beach Hotel selected to host World Cup teams, placing our City on an international stage.
FIFA PROGRAM
FIFA's Public Engagement Program offers complimentary official World Cup artwork and branding for community public displays.
STAFF RECOMMENDATIONS
March 3, 2026
FIFA WORLD CUP 2026
Authorize purchase, printing & installation of World Cup street pole banners Choose one of four tiered deployment options based on budget & visibility goals Program artwork provided free by FIFA ; City only pays for printing & installation Estimated cost: $124 per banner
STREET POLE BANNER PROGRAM
01 Approve future sale of street pole banners after conclusion of the tournament Banner sales to offset potential General Fund expenditures Opportunity to recover portion of initial investment
Creates lasting community mementos from historic event
POST-TOURNAMENT BANNER SALE
02 TIERED DEPLOYMENT OPTIONS
March 3, 2026
FIFA WORLD CUP 2026
TIER 1
Priority Corridors
Banners
60–80
Est. Cost
$7,440–$9,920
Sepulveda Blvd · Rosecrans Ave · Downtown MB · North MB TIER 2
Secondary Corridors
Banners
70–90
Est. Cost
$8,680–$11,160
Tier 1 + Parkview Ave · Manhattan Beach Marriot Drive
TIER 3
Park Corridors
Banners
90–110
Est. Cost
$11,160–$13,640
Tiers 1–2 + MB Blvd (Polliwog Park) · Valley Drive (Live Oak Park) TIER 4
Soccer Fields
Banners
100–120
Est. Cost
$12,400–$14,880
Tiers 1–3 + Marine Ave Park · Manhattan Village Fields
FISCAL IMPLICATIONS
March 3, 2026
FIFA WORLD CUP 2026
$0
Cost for FIFA
Artwork & Branding
$124
Cost Per
Banner (printing + install)
$9,000
Available in
Management Services Budget
Cost Summary by Tier
TIER
DESCRIPTION
APPROX. BANNERS
ESTIMATED COST
Tier 1
Priority Corridors
60–80
$7,440–$9,920
Tier 2
Secondary Corridors
70–90
$8,680–$11,160
Tier 3
Park Corridors
90–110
$11,160–$13,640
Tier 4
Soccer Fields
100–120
$12,400–$14,880
ADDITIONAL CONSIDERATIONS
March 3, 2026
FIFA WORLD CUP 2026
Safety & security requirements: significant police, crowd control, and emergency medical presence required Staffing demands: multiple departments impacted during busy summer season Note: Businesses may host group entertainment under MBMC § 4.20 with appropriate permits ⚠️ PUBLIC WATCH PARTIES
MB Municipal Code § 9.60 limits banner display to 14 days City Council may allow longer display for Public Service Announcements on a case-by-case basis Artwork is professionally designed and provided free by FIFA Post-tournament banner sales opportunity to recoup costs for residents and businesses 📋 BANNER POLICY NOTES
Subcommittee recommends AGAINST hosting City-organized watch parties due to:
LOOKING AHEAD
March 3, 2026
FIFA WORLD CUP 2026
⚽
FIFA WORLD CUP 2026
Street pole banner program represents our initial community engagement response for this historic tournament hosted at SoFi Stadium in Inglewood. 🔥
2028 OLYMPIC TORCH RUN
City has submitted application to participate in the Olympic torch run for the 2028 LA Olympics & Paralympics. Awaiting response from LA28. 🏅
2028 OLYMPICS & PARALYMPICS
Staff will return to City Council with additional recommendations for broader community engagement opportunities related to the 2028 Games.
COUNCIL DIRECTION REQUESTED
Select a tier (Tier 1–4) based on desired visibility & budget Approve the future sale of street pole banners after the conclusion of the tournament to offset General Fund expenditures Authorize the street pole banners to be displayed for longer than 14 days March 3, 2026
FIFA WORLD CUP 2026
AUTHORIZE THE STREET
POLE BANNER PROGRAM