NORTH MANHATTAN BEACH
BUSINESS IMPROVEMENT DISTRICT
(NORTH MB BID)
2026 Annual Report, Budget and Activity Plan
Location: The general area surrounding the Rosecrans Avenue and Highland Avenue intersection (See Attachment B). Specific boundaries are:
• (North to South) the extent of the Highland Avenue Right- Of- Way from the northernmost City line at 45th Street to 32nd Place on the south.
• (East to West) the extent of Rosecrans Avenue Right-Of- Way from Bell Avenue to the west side of Highland Avenue.
Stakeholders : North Manhattan Beach Businesses – All business license holders in the North Manhattan Beach area, except for home- based
businesses, residential rental units, commercial property owners and residents.
Improvements
and Activities : A. Capital Improvement Project Design
B. Marketing, Social Media & Advertising
C. Project Implementation
D. Professional Communications
Method of
Financing: Benefit-based assessments on City Business License Tax.
Assessment: An 80% surcharge on the City Business License Tax not to exceed $500.00.
Collection: The fees are collected in March/April of each year with the Business License Tax. The funds shall be retained, including interest earned, in a designated fund and disbursed through the City.
Approximately $25,000 per year.
Governance: A City Council-ratified Advisory Board serves to make recommendations to the City Council for the North Manhattan Business Improvement District (BID) on such topics as budget and assessments. The Advisory Board consists of up to five (5) members composed of area business owners or resident ex-officio members.
There must be a quorum to conduct a meeting and adherence to the Brown Act. The City Council ratifies the board members annually once the membership has held its election (typically in December). It is anticipated that the Advisory Board will meet as needed pending the ratification of an agreement with a non-profit association which will then execute the Activity Plan. In delivering BID improvements and activities, the Advisory Board will strive to meet the following objectives:
• Maximize coordination with the City and other civic organizations to leverage resources.
• Identify streetscape, landscape and other improvements, and create an identity plan for North Manhattan Beach.
• Provide accountability to business owners who pay
assessments.
Maintaining the
District: The City Council maintains the district by adopting a Resolution of Intention. A Public Hearing shall be held around 30 days after the adoption of the Resolution of Intention. If there is insufficient protest from owners representing over 50% of the assessments to be paid, the BID assessment will continue.
Benefits of the
District: The BID allows for streetscape, signage and landscape improvements, and the creation of a North Manhattan Beach identity through integrated marketing efforts such as promotions, branding and advertising.
The BID shall provide key promotional and organizational support through a variety of functions that directly benefit its ratepayers as well as the City; such as:
• Enhancing the appearance of North Manhattan Beach
through signage, landscaping, improvements etc.
• Establishing and implementing a North Manhattan vision and image that is in line with the rest of Manhattan Beach and reflects the good health and economic vitality of the entire City; making the City an attractive venue for business.
ACTIVITY PLAN
The PROPOSED BID activity plan for 2026-27 includes the following items:
A. Marketing
a. Utilize consolidated websites (www.visitnorthmanhattanbeach.com) for visitor and community outreach and marketing.
b. Increase the digital presence of the North Manhattan Beach district through social media by consolidating to single, consistent handles for Instagram, Facebook.
Develop and execute 3-6-9-month social media plans & campaigns, including planned and organic posting three times/week.
c. Engage in paid social media advertising to grow followers by 2-5% monthly, focusing on locals first to gain email subscriptions.
d. Increase neighborhood engagement through social media, emails and postcards. e. Update business directories.
f. Develop branded gift cards for North MB to be used at all businesses. g. Investigate pole banners and branded inflatable arches for events. h. Encourage walking and use of MB Wave Rider to residents
B. Beautification
a. Develop walk street corner of 35th & Highland to include hardscape & landscape b. Install lighting on streetlights through Dekra-Lite/City contract c. Replace holiday decorations to include lighting
d. Replace lighting on palm trees
e. Continue to communicate street sweeping, power washing, trash and tree trimming schedule
f. Promote Reach MB to NMBBPA membership
g. Propose Public Art (in addition to utility box wrapping) to Public Arts Commission for installation and placement
C. Public Works/Community Development
a. Provide monthly report on construction, cleaning and maintenance issues to Public Works b. Improve communication and notice – particularly for long-term impacts c. Define clearer signage for parking/detours/closures
d. Repair failing Wayfinding Directories
e. Implement summer moratorium on non-essential construction in BID f. Explore traffic calming measures
g. Look for alternate bike parking to open pedestrian areas on sidewalk h. Continue efforts to enhance pedestrian-oriented improvements and beautification of North Manhattan Beach
i. Update parking code to reflect 1:1 requirement to match Downtown MB
D. Build Business Community
a. Increase NMBBPA attendance at meetings
b. Establish working committees
c. Make business introductions
d. Plan meet & greet event
e. Define and offer Associate Memberships?
E. Events – Revenue Generation
a. Continue to develop events and partnership opportunities to draw more foot traffic and awareness to North Manhattan Beach
b. Focus on sponsorships when applicable
c. Define how parking spaces and lower level of Lot 4 can be utilized d. Explore NMB branded merchandise sales
e. Incorporate live music with events
f. Continue to grow Holiday Stroll in both attendance and revenue g. New events to explore:
i. Surf Contest + Sand Run with vendors
ii. Art Walk
iii. Halloween/Day of the Dead/Trunk or Treat
iv. Sun & Sea Collective
ATTACHMENT A-1
BID BUDGET
(presented on the following page)
PRIOR YEAR DRAF T
ACTUALS APPROVED BUDGET ESTIMATE PROPOSED BUDGET
2024-2025 2025-2026 2025-2026 2026-2027
Beginning Reserve Balance 362,020.34$ 364,627.89 $ 364,627.89 $ 329,709.20 $ REVENUES*
BID Assessments* 28,908.44$ 25,000.00 $ 29,791.31 $ 30,000.00$ Interest* 12,300.55$ 10,000.00 $ 11,500.00 $ 10,000.00 $ SUBTOTAL 41,208.99$ 35,000.00 $ 41,291.31$ 40,000.00$
EXPENDITURES
North MB Business & Professional Association -$ 74,550.00$ 74,550.00 $ 90,000.00 $ Insurance -$ 1,660.00$ 1,660.00 $ - $ Website & Social Media Services 1,820.55$ - $ - $ - $ Formation of Non-Profit Association 36,780.89$ - $ - $ - $ SUBTOTAL 38,601.4 4$ 76,210.00$ 76,210.00 $ 90,000.00 $ FISCAL YEAR SURPLUS/DEFICIT 2,607.55$ (41,210.00)$ (34,918.69) $ (50,000.00)$ PROJECTED ENDING RESERVE BALANCE 364,627.89$ 323,417.89 $ 329,709.20 $ 279,709.20 $ *
Denotes negative amount
Denotes positive amount
NORTH MB BID BUDGET
CURRENT YEAR
NOTES LEGEND
Conservative estimates for Assessments and Interest revenue
ATTACHMENT A-2
NMBBPA BUDGET
(presented on the following pages)
FY26 Q1
Actual
FY27 Q1
Budget Difference
FY26 Q2
Actual
FY27 Q2
Budget Difference
FY26 Q3
Actual
FY27 Q3
Budget Difference
FY26 Q4
Actual
FY27 Q4
Budget Difference FY26 Actual
FY27
Budget Difference Variance/Notes
Income
Annual BID Funding 74,550 90,000 15,450 0 0 0 74,550 90,000 15,450 Events Income 0 0 0 0 0
Holiday Stroll 0 0 0 0 0
Merch 0 300 300 0 0 300 300
Sponsorship 0 5,000 6,000 1,000 0 0 5,000 6,000 1,000 Association to Own Vendor Booths 0 5,100 5,500 400 0 0 5,100 5,500 400 Total Holiday Stroll 0 0 0 10,100 11,800 1,700 0 0 0 0 0 0 10,100 11,800 1,700 Sand & Surf 0 0 0 0 0 0 0
Participants 0 0 20,000 20,000 0 0 20,000 20,000 200 runners first year Sponsorship 0 0 10,000 10,000 0 0 10,000 10,000 Association to Own Vendor Booths 0 0 2,500 2,500 0 0 2,500 2,500
Total Sand & Surf 0 0 0 0 0 0 0 32,500 32,500 0 0 0 0 32,500 32,500 Total Events Income 0 0 0 10,100 11,800 1,700 0 32,500 32,500 0 0 0 10,100 44,300 34,200 Sales of Product Income 0 300 -300 0 0 0 300 -300 Services 0 0 0 0 0 0 0 0 0
Total Income 74,550 90,000 15,450 10,100 12,100 2,000 0 32,500 32,500 0 0 0 84,650 134,600 49,950 Gross Profit 74,550 90,000 15,450 10,100 12,100 2,000 0 32,500 32,500 0 0 0 84,650 134,600 49,950 Expenses
Accounting 0 0 0 0 0 0 0
Bookkeeping 225 225 150 225 75 225 225 0 225 225 0 600 900 300 CPA Taxes 0 0 0 1,000 1,000 0 1,000 1,000
Quickbooks 345 345 460 345 -115 514 345 -169 230 345 115 1,204 1,380 176 Total Accounting 0 570 570 610 570 -40 739 570 -169 455 1,570 1,115 1,804 3,280 1,476 Advertising & Marketing 0 0 0 0 0 0 0
Assets 0 483 500 17 0 0 483 500 17
Destination Guide 0 0 0 2,395 2,500 105 2,395 2,500 105 Directory 0 1,400 1,400 0 0 0 1,400 1,400
Marketing Management 0 0 1,068 -1,068 961 -961 2,028 0 -2,028 Digital 300 300 300 300 300 300 300 300 0 1,200 1,200 $100/mo strategy
Website 420 420 420 420 420 420 420 420 0 1,680 1,680 Hopefully small
tweaks
Total Marketing Management 0 720 720 0 720 720 1,068 720 -348 961 720 -241 2,028 2,880 852 Photo Shoots 2,500 2,500 0 0 0 0 2,500 2,500
Photo/Video/Drone
Library
Social Content Creation 3,900 3,900 3,900 3,900 3,900 3,900 3,900 3,900 0 15,600 15,600 10 hours/week North Manhattan Beach Business & Professional Association FY2026 Actual vs FY2027 Budget
July 2025 - June 2026
First Quarter Second Quarter Third Quarter Fourth Quarter FULL YEAR FY26 Q1
Actual
FY27 Q1
Budget Difference
FY26 Q2
Actual
FY27 Q2
Budget Difference
FY26 Q3
Actual
FY27 Q3
Budget Difference
FY26 Q4
Actual
FY27 Q4
Budget Difference FY26 Actual
FY27
Budget Difference Variance/Notes
North Manhattan Beach Business & Professional Association FY2026 Actual vs FY2027 Budget
July 2025 - June 2026
First Quarter Second Quarter Third Quarter Fourth Quarter FULL YEAR Web Services 0 205 -205 0 0 205 0 -205
Google 42 42 42 42 21 42 21 40 42 2 61 168 107 Mailchimp 60 60 100 60 -40 60 60 0 80 60 -20 240 240 0 Social Media Management 200 200 0 0 0 0 200 200
Later.com scheduling
software
Squarespace 200 200 154 -154 52 -52 0 205 200 -5 Total Web Services 0 502 502 459 102 -357 133 102 -31 120 102 -18 711 808 97 Total Advertising & Marketing 0 7,622 7,622 942 6,622 5,680 1,200 4,722 3,522 3,476 7,222 3,746 5,617 26,188 20 ,571 Bank Charges & Fees 13 13 13 13 13 13 12 12 0 50 50 Chamber Management Services 12,000 12,000 20,000 12,000 -8,000 15,000 12,000 -3,000 20,000 12,000 -8,000 55,000 48,000 -7,000 Event Expenses 0 0 0 0 0 0 0
Holiday Stroll 0 0 0 0 0 0 0
Banners 0 2,623 300 -2,323 260 -260 0 2,883 300 -2,583 Banners created last
year
City Expenses 0 0 0 10,000 -10,000 10,000 0 -10,000 **Advocating for City
Fee Coverage
Credit Card Processing 0 309 350 42 0 0 309 350 42 Entertainment 0 9,586 7,000 -2,586 0 0 9,586 7,000 -2,586 Reduce
entertainment costs
Marketing 0 3,829 -3,829 0 0 3,829 0 -3,829 Added categories Creative 0 500 500 0 0 0 500 500
Digital 0 300 300 0 0 0 300 300
Postcards 0 1,500 1,500 0 0 0 1,500 1,500
Printed Assets 0 500 500 0 0 0 500 500
Santa Float 0 500 500 0 0 0 500 500
Scavenger Hunt 0 400 400 0 0 0 400 400
Total Marketing 0 0 0 3,829 3,700 -129 0 0 0 0 0 0 3,829 3,700 -129 Supplies 0 100 100 0 0 0 100 100
Volunteers 0 0 850 1,000 150 210 -210 1,060 1,000 -60 Total Holiday Stroll 0 0 0 16,348 11,450 -4,898 1,110 1,000 -110 10,210 0 -10,210 27,667 12,450 -15,217 Will depend on City
Sand & Surf 0 0 0 0 0 0 0
Awards 0 600 600 0 0 0 600 600
Event Organizer Revenue
Split 0 0 5,500 5,500 0 0 5,500 5,500 50% of revenues Marketing 0 3,400 3,400 0 0 0 3,400 3,400 Could be less Outside Services/Staff 0 1,500 1,500 0 0 0 1,500 1,500 Parking 0 0 1,000 1,000 0 0 1,000 1,000
Permits & Fees 0 5,000 5,000 0 0 0 5,000 3,000
FY26 Q1
Actual
FY27 Q1
Budget Difference
FY26 Q2
Actual
FY27 Q2
Budget Difference
FY26 Q3
Actual
FY27 Q3
Budget Difference
FY26 Q4
Actual
FY27 Q4
Budget Difference FY26 Actual
FY27
Budget Difference Variance/Notes
North Manhattan Beach Business & Professional Association FY2026 Actual vs FY2027 Budget
July 2025 - June 2026
First Quarter Second Quarter Third Quarter Fourth Quarter FULL YEAR City of Manhattan Beach 0 3,000 3,000 0 0 0 3,000 5,000 Los Angeles County 0 0 0 0 0 0 0
Total Permits & Fees 0 0 0 0 8,000 8,000 0 0 0 0 0 0 0 8,000 8,000 Rentals 0 0 500 500 0 0 500 500
Supplies 0 0 500 500 0 0 500 500
T-shirts 0 4,000 4,000 0 0 0 4,000 4,000
Timing 0 0 2,000 2,000 0 0 2,000 2,000
Total Sand & Surf 0 0 0 0 17,500 17,500 0 9,500 9,500 0 0 0 0 27,000 27,000 Total Event Expenses 0 0 0 16,348 28,950 12,602 1,110 10,500 9,390 10,210 0 -10,210 27,667 39,450 11,783 Insurance 1,660 -1,660 -1,660 1,660 0 0 0 0 0
D&O 950 950 0 0 0 0 950 950
Liability 900 900 0 0 0 0 900 900
Total Insurance 1,660 1,850 190 -1,660 0 1,660 0 0 0 0 0 0 0 1,850 1,850 Legal & Professional Services 0 0 0 0 0 0 0
Legal Services 250 250 250 250 250 250 250 250 0 1,000 1,000 Total Legal & Professional
Services 0 250 250 0 250 250 0 250 250 0 250 250 0 1,000 1,000 Office Supplies & Software 50 50 195 50 -145 50 50 50 50 195 200 5 Other Business Expenses 0 0 0 0 0 0 0
Reimbursable Expenses 0 0 0 0 0 0 0
Taxes & Licenses 0 0 627 -627 0 627 0 -627
Uncategorized Expense 250 250 250 250 250 250 250 250 0 1,000 1,000 Total Expenses 1,660 22,605 20,945 36,434 48,705 12,270 18,676 28,355 9,679 34,140 21,355 -12,786 90,910 121,018 3 0,108 Net Operating Income 72,890 67,396 -5,495 -26,334 -36,605 -10,270 -18,676 4,146 22,821 -34,140 -21,355 12,786 -6,260 13,582 19,842 Net Income 72,890 67,396 -5,495 -26,334 -36,605 -10,270 -18,676 4,146 22,821 -34,140 -21,355 12,786 -6,260 13,582 19,842 Monday, Jun 22, 2026 10:25:42 PM GMT-7 - Cash Basis
ATTACHMENT B