“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
COMMUNITY EVENT SUBSIDY
PROGRAM
AUGUST 18, 2026
2 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
INTRODUCTION
Proposed Fee Waiver Process
NMBBID Holiday Stroll
Road Closure and Subsidy
Holiday Fireworks Subsidy
3 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
•
2025
–
approved fee waivers for FY26
-
FY27 and
directed staff to return with an updated method of
reviewing fee waivers
•
2025
–
approved the closure of Highland Avenue as
a pilot for the NMB Holiday Stroll
•
2024
–
approved a waiver of third
-
party public
safety costs for the Manhattan Beach 10K
BACKGROUND
4 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
•
2023
–
Legacy status granted to the Catalina Classic
and Tour de Pier
•
2020
–
North Manhattan Beach Holiday Stroll
granted legacy status, $10,000 cap on third
-
party
public safety costs for the Holiday Fireworks
•
2018
–
updated Special Events policy approved,
establishing a tiered approval process and clarifying
that fee waivers apply to City services and fees only
BACKGROUND
5 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
CURRENT PRACTICE
City supports 12 events through subsidized city services •
American Martyrs 5K (75%)
•
Little League Opening Day Parade
•
Grand View Gator Run
•
Tour de Pier
•
MBEF Wine Auction
•
Manhattan Beach Grand Prix (75%)
•
Catalina Classic (banner)
•
Hometown Fair
•
MB10K
•
American Martyrs Parish Fair (75%)
•
NMBBID Holiday Stroll
•
Holiday Fireworks
6 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
CURRENT PRACTICE
Subsidy amounts evolved over time
Approvals based on estimates and can vary from final
reported costs
Third party costs are the responsibility of event
organizers unless otherwise approved by City Council
7 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
OBJECTIVES
Create a fair evaluation framework
Improve transparency
Ensure subsidies align with community priorities
Preserve support for valued community events
Establish clear limits and expectations regarding City
-
funded
services
8 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
EVALUATION PROCESS
Organizers submit
subsidy application
in September
Staff prepares
estimated costs
based on previous
actuals
Special Event
Committee review in
October
Parks and
Recreation
Commission review
in November
City Council review
in December
Subsidies included in
budget process
9 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
EVALUATION CRITERIA
Community
Benefit
Public
Accessibility
Organizational
Eligibility
Target
Audience
City Resource
Requirements
10 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
Each application
will be scored using
a scoring matrix to
determine the
maximum subsidy
percentage
EVALUATION SCORING
11 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
Every subsidy will have an agreement listing approved
services and a not
-
to
-
exceed amount.
AGREEMENT
12 CITY OF
MANHATTAN BEACH
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In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
SUBSIDY APPROVAL FRAMEWORK
Staff will calculate the
estimated value of requested
services for each event and
present the total as part of
the approval process.
Costs to include:
Staff fully
-
burdened rates
Facility Rental Fees
City equipment use
Parking Meter fees
Application and Permit fees
13 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
OTHER AGENCIES
Hermosa Beach
Fee Waiver Grant
($2500/$20,000 per event)
Long
-
term agreement
Redondo Beach
Supports 8 signature events,
$45,000 (total)
El Segundo
Supports 10 events, $100,000
(total)
14 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
RECOMMENDATION
Approve the standardized process for evaluating and
administering Legacy special event subsidies
15 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
COUNCIL DISCUSSION AND ACTION
Staff is available for questions.
Presentation will resume
following Council action.
16 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
NMBBID HOLIDAY STROLL
Requesting closure of
Highland Avenue going forward
Additional appropriation of
$9,000 to support the 2026 event
Subsequent years included
in the annual subsidy review
17 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
OPTIONS
Approve the road closure and appropriate $9,000 for
unbudgeted third
-
party costs. All City services and third
-
party costs are paid by the City
Approve the road closure and appropriate $9,000 for
unbudgeted third
-
party costs. Third
-
party costs up to
$12,500 to be paid by the NMBBID
Approve the road closure with no subsidy. All costs for City services and third
-
party expenses paid by NMBBID
Do not approve the road closure. No appropriation
needed
1. 2.
3. 4.
18 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
COUNCIL DISCUSSION AND ACTION
Staff is available for questions.
Presentation will resume
following Council action.
19 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
HOLIDAY FIREWORKS
Requesting that all City service expenses,
including all third
-
party costs ordered by the
City, be paid by the City.
20 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
OPTIONS
Approve a subsidy for all City services and all third
-
party
costs.
1. Approve a subsidy for City services and continue with the preapproved $10,000 cap on third
-
party public
safety costs.
2. Approve a subsidy for City services and a $10,000 cap for all third
-
party costs.
3. 21
CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
COUNCIL DISCUSSION AND ACTION
Staff is available for questions.
Presentation will resume
following Council action.
22 CITY OF
MANHATTAN BEACH
“Note: This PowerPoint presentation is intended solely as a visual aid to an oral staff presentation of an agenda report topi c.
In the event of any differences between the presentation and the agenda report, the information in the agenda report prevails .”
HOLIDAY OPEN HOUSE/FRIENDSHIP WALK
Downtown Manhattan
Beach Holiday Stroll and
Friendship Walk
expenses separated
from City event expenses.
Legacy status to be
requested