EXHIBIT “B”
Golf Professional Performance
Requirements
Golf Professional and City staff met and mutually agree to specific, measurable goals and performance criteria for each contract year. During and at the end of each contract year, Golf Professional and City staff shall meet to evaluate progress and degree of accomplishment.
1. Customer Service
Philosophy:
• Constantly strive to make customers comfortable and enjoy their day of golf. • Show appreciation for customer business.
• Retain competent, golf-oriented and well-trained staff who provide excellent customer service.
Services:
• Keep and maintain for sale in and about the Clubhouse a stock of merchandise, supplies and equipment in keeping with the demand and suitable for use upon the golf course. Maintain a proper stock and adequately service the golfing public. • Keep on hand an adequate stock of golf equipment suitable for rental purposes: golf clubs, golf bags, golf balls and other similar products. • Keep premises in a clean and sanitary condition and free from rubbish at all times.
Remedy, immediately, any defective, dangerous or unsanitary conditions. • Help, organize, promote, attend meetings and act in an advisory capacity to any adult or junior golf clubs.
Staffing:
• Golf Professional personnel shall, at all times while on duty, appear professional, be courteous, efficient and wear suitable attire.
• Golf Professional personnel shall perform their duties and the provision of golf service in a businesslike manner, without rudeness or discourtesy to any person, or use of profanity.
• Golf Professional operations shall be staffed with personnel to conduct the operations required in the agreement, in sufficient number to meet the public demand for prompt, courteous and efficient service.
• A competent management or supervisory representative of the Golf Professional shall be in attendance on the premises at all times during hours of operation.
2. Promotion of Golf Course and Golf Marketing
• Long-term promotional game plan is to attract new golfers and give them a reason to return on a consistent basis.
• Conduct golf promotions in cooperation with the local men's and women golf clubs through active involvement in tournaments and club events. • Utilize signage, local media sources, social media, email and other means to provide information about upcoming tournaments, events, rates and other informational items.
Actively promote Pro-Am, Nor-Cal, State championship and youth golf program events.
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• Promote outside local tournaments for weekdays and later afternoon and set up Twilight leagues in the same months.
• Promote and organize one major Open Golf Tournament per year.
Development of New Golfers
• Golf Lessons: provide a full range of golf instruction including, but not limited to, beginners to advanced, individual and group, and all age groups. Provide availability for private lessons on a regular basis.
• Make a concerted and consistent effort to promote junior golf among Manteca area youth with various activities.
• Perform junior golf training clinics in keeping with demand of junior golf classes during summer months.
• Provide special instruction golf program for youth ages 7 through 12. • Provide quarterly junior golf etiquette training programs (rules and behavior). • Design and publicize, at least three times per year, an informational brochure to advertise and promote golf lessons at the golf course.
• Work with City Staff to provide the Manteca Unified School District high school golf team’s priority use with instruction, rules, clinics, tournament services and annual golf etiquette clinic.
• Form and maintain amiable partnership with City staff to hold clinics and workshops for the community at the golf course facility.
3. Starter Services
Tee Times:
• Top priority to be given to efficient starting of players and maximizing the use of all available tee times.
• Constantly monitor players to ensure groups are going off on time and at proper intervals.
• Maintain a waiting list to fill "no show" spots as they occur.
Staffing:
• Employ qualified and bondable starters. Any Golf Professional personnel collecting green fees on behalf of the City shall be identifiable as an employee. • Open and operate the Pro Shop during hours of operation set by the City: from one-half hour before sunrise to sunset - 365 days per year (Christmas Day, weather permitting). • Control starting times, take reservations for tee times, and collect green fees.
Procedures:
• Maintain starter sheets for each day and submit to City Finance Department on schedules set by Finance Department.
• Collect and account for revenues.
• Do not allow any person to play upon the course without paying the prescribed green fee or monthly pass fee (except Golf Professional employees and other PGA Professionals). • Preserve order in and about the Pro Shop and premises.
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4. Marshall services
Marshalling Plan:
• Develop and obtain approval of a marshalling coverage plan and marshal compensation plan.
• Recruit, train, schedule and supervise an adequate number of marshals to provide course coverage per approved coverage plan.
Purpose:
• Keep play moving at a normal pace.
• Correct infractions of playing rules.
• Keep trespassers off the course.
• Prevent injury to the course and premises by players
and others.
General:
• Supervise the general operation of the golf course insofar as the paying and golfing public is concerned.
• Assume responsibility during hours of operation for the proper policing of the course. • A Golf Shop Professional shall personally patrol the Course on busy days to observe play, correct infractions of playing rules and speed play when necessary. The amount of patrolling should be consistent with the needs.
5. Golf Cart Services
• Maintain a supply of power golf carts sufficient in number, in the sole opinion of the City, to accommodate the needs of the golfing public as is typical of municipal golf courses with similar activities and operations.
6. Driving Range Services
• Provide and rent practice balls of sufficient quantity and quality to meet public demand. • Provide, maintain and replace practice tee mats as needed. • Rotate balls as needed to assure high quality.
• Restrict club size/type if needed to aid in preventing golf balls from entering adjacent properties.
7. Tournaments
• Provide tournament hosting, scoring and scheduling services. • Promote outside tournaments for weekdays and later afternoon, and set up Twilight leagues during daylight-savings time.
• Develop and follow a tournament promotion and marketing plan. Provide City with an annual schedule of tournaments and other events on January 1 of each year. • Host special open tournaments annually, including at least one major Open Golf Tournament.
• Host outside tournament groups annually.
8. Financial
• Provide for timely and accurate payment and accounting of all funds due to the City of Manteca.
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• Prepare monthly play and revenue statistics, and submit to Finance Department. • Install and maintain a system of records and accounts approved by the Finance Director.
9. Other
• Professional shall meet monthly with City staff to discuss various golf course operations.
• Professional shall advise City, at monthly meetings, of golfers’ complaints and concerns, as they relate to course play, maintenance and fees. • Professional has the ability to donate up to 50 foursomes per fiscal year to nonprofit endeavors in order to help promote the golf course.
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