City of
Marysville
General Plan
Update
City Council
November 15, 2022
General Plan Update + Specific Plan | 2
Overview for this evening
•Public input
•General Plan alternatives
•Policy priorities
•Discussion and direction
•Please interrupt during the
presentation!
General Plan Update + Specific Plan | 3
Public Input
•Great input and consensus
•General Plan Advisory Committee
Meetings (April, May, June)
•E-surveys – key issues, vision &
guiding principles, alternatives
•Building on Housing Element,
Bounce Back Plan input
General Plan Update + Specific Plan | 4
Starting with key issues
• Build on walkability and historic character
• Make better use of land and buildings, promoting investment • Build on and improve Ellis Lake, the rivers, parks &
programming
• Add vibrancy, housing, nightlife, entertainment, services, activities
• Concern about peak-period congestion and truck traffic • Improve bicycle and pedestrian facilities and transit options • Address image and perception issues, blight, homelessness General Plan Update + Specific Plan | 5
Vision & Guiding Principles
• Another technique for facilitating public input
General Plan Update + Specific Plan | 6
Vision in 2050
• Vibrant, diverse, desirable place to live, work, & visit • Access to parks and recreational spaces
• Convenient bicycle & pedestrian routes, variety of employment options • Preserved history, parks, rec programming, dining, entertainment, & events • Well-kept historic buildings and neighborhoods
• Variety of housing options with compact housing near services, entertainment • Tree-lined state & local transportation facilities
• Additional, convenient transit options
General Plan Update + Specific Plan | 7
Guiding Principles
• Downtown Marysville should be the cultural and commercial heart • Commercial districts are inviting, pedestrian friendly, and accessible • Locally owned businesses, tourist attractions, lodging, and events • A clean Ellis Lake and inviting lakefront, and active historic buildings • Variety of local housing choices to best meet their needs and preferences • Opportunity for children, young and older households, singles, seniors General Plan Update + Specific Plan | 8
Guiding Principles, continued
• Transportation facilities in balance with local needs • The entire community benefits from tree-lined, pedestrian-friendly streets • Safe and convenient ways to walk, bike, and roll
• Public-private-nonprofit partnerships for jobs and housing General Plan Update + Specific Plan | 9
Guiding Principles, continued
• Parks and public spaces feel safe
• Diversity of cultural and recreational activities and programs • High-quality and efficient public services
• Collaborations with other government agencies
• An active volunteer ethos
• Input from all perspectives
• Inclusive economic development opportunities
General Plan Update + Specific Plan | 10
Alternatives
• Not a requirement
• Another method for public input
• Key issues, then vision, then principles
• Alternatives for input on physical planning
• Alternatives inform General Plan policy
• Set priorities
• Establish phasing
• Concepts developed further in policy and
implementation strategies
General Plan Update + Specific Plan | 11
Alternatives
• Alternative 1: Accelerated Infill Development
Focused Downtown
• Alternative 2: Reinvestment throughout West
Marysville
• Alternative 3: Moderate Infill Development
Downtown + Annexation
• Received consensus among public, GPAC, and
Planning Commission
• Alternative 1 with addition: Preserve and Enhance
East Marysville
• Discussed with City Council on August 17th - hybrid
concept
General Plan Update + Specific Plan | 12
Alternative 1:
Accelerated Infill
Development Focused
Downtown
• Focus on Downtown &
Medical Arts District
• Strong incentives for
vibrant infill
• Targeted bicycle, ped,
parks, open space &
infrastructure
improvements
• Catalytic effects
• Preserve & enhance
East Marysville
General Plan Update + Specific Plan | 13
Alternative 1: Accelerated Infill Development Focused Downtown + Eastern Medical Arts District General Plan Update + Specific Plan | 14
Alternative 1 (Phase 1): Accelerated Infill Development Focused Downtown • 500 to 1,500 housing units added between now & 2050 (10- to 30-percent growth) • 800 to 1,200 new local jobs added between now & 2050 (10- to 15-percent growth) • Increase and/or accelerate housing supply & production • Support infill housing & revitalization in the Green Zone • Reduce vehicle miles traveled (VMT) through location of efficient housing • Develop & implement VMT reduction and increase walking, biking, transit • Retain & expand community assets in Green Zones & implement the Bounce Back Initiative • Provide public engagement & support to support equitable outcomes for low-income households, avoid displacement, & support people of color General Plan Update + Specific Plan | 15
Planning Commission
• Consensus for Alternative 1
• Focus on the Downtown area in the near term
• But do not foreclose on annexation
• Design guidance for the Historic District and
adjacent areas
• Focus on infrastructure funding for bicycle and
pedestrian access
• Promote workforce housing
General Plan Update + Specific Plan | 16
Last time
• Support for Alternative 1
• Discussion of housing for
employees of major
employers
• Discussion of infill
opportunities
• Annexation (“merger”) in the
longer term
• Direction: discuss public input
& alternatives further
General Plan Update + Specific Plan | 17
Next
• To date, we have stayed high level
• Key policy areas to develop & share
• Develop goals based on Vision & Guiding
Principles
• Develop policies based on existing
conditions, trends, opportunities, best
practices, & input
• Emphasize mutually beneficial outcomes –
County, Water Agency, region, Caltrans…
• Take the concepts & make them concrete
General Plan Update + Specific Plan | 18
Discussion