Cities Index.
Attach 3 - Marysville - Mode Shift Application

Marysville City Council
July 18, 2023

Document
Attach 3 - Marysville - Mode Shift Application
Meeting
July 18, 2023
Body
Marysville City Council
Pages
11
Original file
3.3 MB
Text extracted from the city's file for reading and search. Open the original on go.boarddocs.com. That file is the official record.

Mode Shift Funding Round Application
1 / 13
Q1
Identify and provide contact information for the agency/organization applying for the grant.

Agency Legal Name City of Marysville
Address 526 C Street
City/Town Marysville
State/Province CA
ZIP/Postal Code 95901
Website www.marysville.ca.us
Q2
Partnership & Letter of SupportEligible applicants that are not a city or county (e.g., public schools, non-profits, special districts—see the Mode Shift Guidelines for
details) are required to submit a letter of support from the applicable city or county(ies) where the project is located.

Please confirm you have met or corresponded with the
city or county(ies) where your project is located and attach their letter(s) of support. Attach letters of support at the end of this application.

N/A, I am a city or a county
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Mode Shift Funding Round Application
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Q3
Person Authorized to Enter Contracts
Name Jim Schaad
Title City Manager
Address 526 C Street
City/Town Marysville
State/Province CA
ZIP/Postal Code 95901
Email Address [email protected]
Phone Number (530) 749-3901
Q4
Project Manager for proposed activity (only if different from authorized person) Name Vincenzo S. Corazza
Title Public Works Director
Address 526 C Street
City/Town Marysville
State/Province CA
ZIP/Postal Code 95901
Email Address [email protected]
Phone Number (530) 749-3902
Q5
Project Manager acknowledges that any procurement
conducted to implement this project/program must follow federal and state requirements. More information is in 2 CFR 200.318.

I acknowledge that any procurement conducted to
implement this project/program must follow federal and
state requirements.

Q6
Project Title
14th Street Traffic Calming Multi-Modal Pilot
Mode Shift Funding Round Application
3 / 13
Q7
Project OverviewDescribe how the project/program will reduce car trips and vehicle miles traveled (VMT), provide new mobility solutions, and/or make options like biking, walking, taking transit, and sharing rides the easy choice for all trips.

Identify the geography that will be covered or audience that will be targeted with the project/program. Include how your project can help reduce greenhouse gas emissions and expand service to disinvested communities that need it the most. Limit to 1,500 characters.

This pilot project targets the north side of the city, specifically, west of SR-70 on 14th Street. Presently, SR-70 southbound traffic merges with SR-20 westbound traffic just east of Ellis Lake and backs up past Binney Junction (northern city limits). Southbound traffic often cuts through the northwest Marysville to bypass the B Street (SR-70 & SR-20) bottleneck, making a southbound right turn off B Street, head west along 14th Street and make a left turns along D, E, F, G and H Streets to head south and reconnect with SR20.

The amount of highway traffic cutting through the NW neighborhoods is a major deterrent to walking and biking. The project would limit southbound turn movements from 14th Street to E street by modifying an existing traffic signal at 14th at E street to favor a left turn directing traffic. It would also calm traffic continuing west through residential neighborhoods of F, G, H streets with low-cost temporary mini-roundabouts at 14th & F, 14th & G and 14th & H streets. These are currently stop-controlled intersections. Mini-roundabouts would slow traffic to with- yield movements rather than requiring full stops. A one-way residential gateway proposed at D street would prevent any westbound left turn traffic into D Street while pushing the cut through traffic further to E Street. These minor modifications should reduce GHGs related to traffic in the area. Diversion of traffic to E street and calming on 14th Street will also reduce congestion in the residential neighborhoods which should make the resident feel safer and encourage active transportation and further reduce VMTs.

Q8
Regional Coordination and ImpactDescribe if and how the project/program aligns with other projects in the SACOG region.

SACOG has a goal of reducing the region’s greenhouse gas emissions by 19%. The hypothesis is that the pilot project, with traffic routing to more efficient routes and mini-roundabout traffic calming techniques (versus full stop intersections) will reduce greenhouse gases by slowing traffic while moving it more efficiently. The project’s proposed evaluation methods are expected to quantify this reduction.

The proposed project would provide transportation control measures (TCM) and Travel Demand Measures (TDM) including the following that will reduce air quality and greenhouse gas emissions consistent with CMAQ-funded guidelines:
• limit or restrict vehicle use in downtown areas or other areas of emission concentration particularly during periods of peak use (traffic diversion)
• Programs to limit portions of road surfaces or certain sections of the metropolitan area to the use of non-motorized vehicles or pedestrian use, both as to time and place (traffic diversions/reduce cut-through neighborhood traffic); • Programs to control extended idling of vehicles (mini-roundabouts would reduce idling by replacing stop signs.).

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Mode Shift Funding Round Application
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Q9
Describe/list the other locally identified funding or commitments (e.g., in-kind work) that would be used to deliver the project, if applicable?
the Project is requesting $167,440. To minimize costs, the City’s Public Works Department will perform the work to install temporary traffic calming/mini-roundabouts along 14th Street. The City’s Public Works, Police Departments and administrative staff will assist with data collection and evaluation of project effectiveness by measuring changes in vehicles counts and reduction in speeds in the project area.

Q10
List any organization that is an implementing partner with you in this project. Is the partnership currently in place? Please explain. A letter of commitment must be provided by each implementing partner.

No additional implementing partner is required.

Q11
Do you plan to contract with a subconsultant for any part of your project scope?
Yes
Q12
Is your subconsultant a non-profit organization?
Yes (DBE goals would not apply to your
project/program)
Q13
Describe how the project/program will create mode shift, reduce vehicle trips, and/or reduce vehicle miles traveled.

Discuss how the intended audience makes these types of trips today.

The pilot project would reduce cut through traffic, reduce travel speeds and encourage the use of alternative modes of transportation such as transit, walking and bicycling by reducing cut through traffic, and making it safer and easier for pedestrians to get across the busy intersections.

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Mode Shift Funding Round Application
5 / 13
Q14
How does the project/program build on or support other programs, projects, or services offered to the intended audience? Consider how the project/program may: Be timed or linked with a major roadway construction project (e.g. promoting non-SOV travel modes during a separate project’s construction period or opening) Be timed or linked with the opening of new biking or walking infrastructure (e.g. promoting and providing education about new destinations accessed with new sidewalks or bikeways) Align with new/expanded/improved transit service (e.g. launching a limited-time transit subsidy focused on getting riders on the new service)
This project will help inform transportation options in the General Plan update currently underway. The city is interested in integrating traffic calming, and options to increase pedestrian and bicycle mobility and safety into the traffic and safety elements of the General Plan. The pilot would inform City staff if effects of traffic calming, and diversion efforts are effective so that techniques can be integrated for this location as well as other areas in the community with similar issues. This project would support planned regional bicycle/pedestrian trails as defined in the City’s bicycle and pedestrian trail network plan including trails on the existing levee system by increasing usage.

Q15
How does the project/program address an unserved transportation need for a specific population, especially for disinvested communities (offering shuttle connections from jobs to transit centers, universities, cultural service centers, grocery stores, etc.)?
This project encompasses disadvantaged neighborhoods and will reduce impacts to those neighborhoods by reducing traffic, reducing noise and improving air quality. It will also help to alleviate impediments to pedestrians and bicyclists caused by excessive traffic/congestion.

Q16
Estimate or describe the project/program’s potential for trip and VMT reduction potential. Attach VMT Reduction worksheet at the end of the application (if applicable). Existing projects/programs should provide evidence and examples of the project’s past success in creating mode shift, reducing vehicle trips, and/or reducing vehicle miles. New projects/programs should provide evidence or research to demonstrate how likely the project is to reduce car trips and vehicle miles traveled.

The pilot will measure pre- and post-project trip quantities and travel speeds on the streets in the project area (14th, D, E, F, G, and H Streets) providing data to validate the benefits of the project.

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Mode Shift Funding Round Application
6 / 13
Q17
Who is the intended audience of the project/program, and describe the characteristics (e.g. socioeconomic traits, demographic, etc.) of the audience? Intended audiences may include:a. Residents in a specific areab. Disinvested communitiesc. Students at a particular school or schoolsd. Employees in a specific area or of a targeted employere. Other target audiences identified through your agency/organization’s work Approximately 20 blocks would be affected by the pilot program which will include about 15 houses per block or approximately 783 Marysville Citizens and surrounding businesses.
a. Disinvested communities
The City of Marysville is a designated disadvantaged community. This project will improve the proximate neighborhoods by reducing cut through traffic and making it easier for residents to bike or walk by slowing traffic down. Associated reduction in through traffic will improve noise and air quality in the neighborhoods and reduce traffic impacts to the neighborhood. b. Students at a particular school or schools
Marysville High School is proximate to 14th street. Reducing cut through traffic in the neighborhood will support safe routes to school and make it easier to bike or walk in the vicinity. c. Employees in a specific area or of a targeted employer Most employees of the major employers, commute into Marysville. In fact a majority commute from out of County. Making it harder to cut through neighborhoods will help entice commuters to use alternative forms of transportation or in conjunction with projected additional housing available in the future (General Plan Update and Green Zone-Specific Plan in progress), possibly relocate to Marysville.
d. Other target audiences identified through your agency/organization’s work General Plan update Technical Advisory Committee
Mode Shift Funding Round Application
7 / 13
Q18
Describe how the project/program was identified. Describe how/if (address all parts that apply to your project/program):a. The need was identified by key implementation partners b. The need was shared with you (the applicant)/key implementation partners by the intended audiences of the project/program (e.g., disinvested communities, targeted employees, residents, students, or other groups)c. The engagement that helped identify the need for this project/program (e.g. pop-up events at nearby key destinations, interviews with community-based organizations or community leaders, public meetings or workshops, digital and printed surveys, information in local community news outlets or radio show, etc.)d. Travel analysis for the project area was used to identify the project/program.

Mode Shift Funding Round Application
8 / 13
Traffic impacts to businesses and residents from two major state highways (Highway 20 and 70) that cut through the City are key issues to the Mayor and City Council. Feedback from constituents in Council meetings and other forums indicates this is one of their top concerns. In addition, alternative modes of transportation are key policies of Caltrans and the state. Further, this was underscored recently in feedback received from the General Plan Advisory Committee, a stakeholder group made up of residents, businesses and other partners, that is helping provide feedback in the City’s General Plan update which is in progress. Feedback was generated by in person meetings and online surveys.
b. The need was shared with you (the applicant)/key implementation partners by the intended audiences of the project/program (e.g., disinvested communities, targeted employees, residents, students, or other groups) The need for traffic safety improvements and more pedestrian/bike friendly facilities in this specific area have been voiced by residents of these disadvantaged communities at City Council meetings, General Plan steering committee meetings and most recently a town hall meeting specific to the topic of traffic and street conditions. Concerns of general traffic and pedestrian safety issues throughout the City have been expressed by downtown business owners, The Marysville Joint Unified School District, Adventist Rideout Hospital, Yuba Sutter Economic Development Council, and the Blue Zones organization. The Blue Zones Yuba Sutter Discovery Project Report dated May 2022 specifically identified the following which aligns with this pilot program:
o Build on successful Safe Routes to School programs to include additional community facilities o Coordinate and connect all the various bike plans and trails that are underway, to establish a complete, connected Yuba Sutter bicycle network, to better enable bicycling as an alternative mode of transportation for riders of all abilities o Adopt a modern “complete streets” guide
o Shift from measuring transportation success by how well traffic flows without delay at peak hour to how well all forms of transportation are supported at all times
o Adopt a traffic calming study, policy, and program
c. The engagement that helped identify the need for this project/program (e.g. pop-up events at nearby key destinations, interviews with community-based organizations or community leaders, public meetings or workshops, digital and printed surveys, information in local community news outlets or radio show, etc.)
i. City of Marysville Bicycle and Pedestrian Plan, 2016 ii. General Plan Advisory Committee
iii. 2022 Two online surveys to solicit feedback on issues important to stakeholders. iv. Blue Zones Project Report, May 2022
v. Urban Land Institute Background Analysis Information, November 2022 vi. Council Town Hall on traffic and streets related issues held on 12/20/22 d. Travel analysis for the project area was used to identify the project/program.

Urban Land Institute Background Analysis Information identifies that Highway 70 carries 15,600 trips a day through the City. The nearest transit station is a bus stop at H and 11th Streets. H Street is the primary bus corridor, with additional stops at 4th, 7th, and 14th Streets. Other bus stations are located at 14th and Ellis Lake Drive to the north and B and 9th Street to the east. The Marysville Amtrak Station is located at I and 9th Streets for regional travelers.

The closest bike lane to the site is 14th Street. However, improvements that include the addition of bicycle parking and bicycle lanes are planned in the vicinity of the site as a part of the Marysville Bicycle and Pedestrian Plan.

Mode Shift Funding Round Application
9 / 13
Q19
Describe how the proposed project responds to local needs.

By testing roundabouts and traffic calming/diversions, it is hoped that this pilot project will show benefits to the City, to help achieve buy-in that will allow the City to make the improvements permanent in the future. There is often some resistance to roundabouts and this will help show how efficient roundabouts are in traffic calming, reducing vehicle collisions, increasing intersection safety, how GHGs/VMTs can be reduced, and how slower traffic will allow more mobility choices.

Q20
Please list if a disinvested community is identified.
a. Yes, the City meets the definition of a disinvested community. Maryville’s 2020 unemployment rate was 14 percent, slightly lower than the county as a whole (15), but higher than California’s (9 percent in 2020). In 2018, 23 percent of individuals and families in Marysville lived below the poverty line. The median household income is $47,448.

Q21
Describe how the community or communities served by the project/program were identified as a disinvested community. Descriptions may include: Census data Local or regional plan analysis (e.g., communities identified through the 2020 MTP/SCS analysis) Health impacts Environmental justice impacts Local studies/analysis Community influence/grassroots organizations
It is expected that approximately 780 residents would be subject to less through traffic in the neighborhoods by shifting traffic through the pilot program. See attached aerial map showing affected neighborhoods. • Census data
• General Plan Housing Element data
• SACOG Green Means Go demographic data
• Blue Zone Report
• ULI/SACOG
• Local or regional plan analysis (e.g., communities identified through the 2020 MTP/SCS analysis) • SACOG information
• Health impacts
• Blue Zones
• Environmental justice impacts
• General Plan Housing Element data
• As a disadvantaged community, the median income in Marysville is low and this will help support the community. • Local studies/analysis
• Community input/grassroots organizations
• General Plan Advisory Committee

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Mode Shift Funding Round Application
10 / 13
Q22
Describe how the project/program would address the disinvested community’s needs and directly reach and engage low-income, disabled, and/or communities of color in the project area.

Disinvested areas broadly refers to both Economically Disconnected Areas (EDAs) and struggling commercial and industrial areas.

EDAs have a concentration of low income and minority or limited English proficiency residents, while disinvested commercial and industrial areas have experienced a loss of economic activity over a sustained period. This definition clearly describes the City of Marysville. There is a high vacancy rate of commercial properties, and the average income is below average. This project would directly serve a disinvested community by reducing traffic, noise and air quality impacts by diverting traffic from residential streets, lowering traffic speeds at key intersections, to make it easier for residents to bike and walk. It would also reduce traffic, noise and air quality impacts to residential neighborhoods.

Q23
Describe how you (and any project partners co-implementing the project) would commit to racial equity in your execution of the project/program to bridge gaps in historically disinvested communities and proactively identify resources or limitations and address potential barriers. • The Project would provide public outreach to the neighborhoods and businesses in the vicinity by information posted to the City’s webpage, electronic surveys, and informational meetings/workshops to provide information on the project and allow opportunities for feedback
Q24
Describe the proposed plan for evaluating the performance of the project/program in the project/program scope, as appropriate for the scale and scope of the project (i.e. larger funding requests should include more robust performance evaluation measurement strategies/approaches). Performance measurement plans may include: Plans for measuring car trip/mile reductions resulting from the project or future iterations of the project. Before and after (pre- and post-) surveys of project participants’ travel habits Post-project reporting of transit ridership changes on specific routes Postproject reporting of bike/ped counts on a temporary infrastructure project Approaches for data collection, measurement, and analysis (e.g. cost savings compared to current service, influence of program on travel behavior, co-benefits related to public health or equity) On-going tracking (e.g., web-based) of participant travel habits from the time they join (e.g.

SacRegion511) Community engagement during and after the project’s implementation The City proposes to take traffic counts before and during implementation of the pilot project to track travel data. The City will also coordinate information with the Yuba Sutter Transit Agency to determine if transit ridership changes as a result of the pilot program.

Finally, the City will provide opportunities for public feedback by completing an online survey.

Q25
Describe any decision points to modify the program/project if it is not achieving the goals you identified. Decision points should be defined for when and how often you would assess the project/program’s performance and identify possible modifications to the project if it is not performing as you intended. Click here for recommended reporting template.

The City will monitor the project before, during and after to determine if it is meeting the project objectives. Data will be used to determine if the improvements should be made permanent in the future. Based on community feedback, the temporary improvements could alternatively be removed.

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Mode Shift Funding Round Application
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Q26
Upload Performance Metrics
Marysville%20E.2.%20-%20Mode%20Shift%20-%20Performance%20Metrics.pdf (132.3KB) Q27
Summarize the estimated number of people the project/program will likely reach if it is implemented as described.

Include how many people are estimated to try short-term or longer-term mode shift or experience increased mobility as a result of the project.

It is estimated that a residential neighborhood of approximately 15-20 blocks and approximately 783 residents would benefit from the traffic calming measures proposed.

Q28
Acknowledgement
I have read the evaluation process & criteria above.

Q29
Acknowledgement
I have read and signed the Terms and Conditions
above.

Q30
Affirmative Action Program Statement
Affirmative%20Action%20Program%20Statement%20v2.pdf (95.4KB) Q31
I confirm that I have submitted the following forms via the SeamlessDocs portal.

Conflict of Interest Statement,
Government Code 1090 Disclosure,
Debarment Form,
Levine Act Disclosure,
Certification of Restrictions on Lobbying,
Terms and Conditions (Linked on previous page)

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Mode Shift Funding Round Application
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Q32
Addenda
Respondent skipped this question
Q33
Project Map
Mode%20Shift%20Grant%20Community%20Impacted%20Map.jpg (301.2KB) Q34
Scope of Work
C.2%20Marysville%20Mode%20Shift%2014th%20Street%20Scope%20of%20Work2.pdf (117.8KB) Q35
Budget Overview
City%20of%20Marysville%20Mode%20Shift%20Grant%20Budget%20Overview.pdf (153.5KB) Q36
Timeline
City%20of%20Marysville%20Mode%20Shift%20Timeline%2014th%20Street%20Pilot.pdf (89.2KB) Q37
Budget Details Worksheet
City%20of%20Marysville%20Mode%20Shift%20Budget.pdf (154KB) Q38
Estimate of the trip & VMT reduction potential
Estimate%20of%20VMT%20Reductions%20City%20of%20Marysville%20Mode%20Shift%2014th%20Street%20Project.pdf (144.3KB)
Q39
Letters of Support
Respondent skipped this question

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Mode Shift Funding Round Application
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Q40
Letters of commitment from implementing partners
Respondent skipped this question
Q41
Photos demonstrating project need or success
14th%20St%20Traffic%20Calming%20Multi-Modal%20Pilot%20Project%20Aerial.jpg (565.6KB) Q42
Summaries of community engagement efforts completed to date Discussion_Committee_Input_4-20-2022.pdf (135.2KB)
Q43
Other attachments referenced in your application
Mode%20shift%20signed%20documents.pdf (530.5KB)
The following document with highlights includes stakeholder input on traffic issues and desire for traffic calming.

City of Marysville General Plan Update and
Specific Plan
General Plan Advisory Committee Meeting
Notes #1
April 22, 2022

1. What do you love about Marysville?
Hometown feel, small-town feel, the manageable size of the town Good, intact buildings and ambient, with great potential Central location
The history, historic charm, the history, unique history, historic architecture The lake is a unique asset, paddleboarders, barbeques, paddleboats Baseball
Walkable downtown
D Street, could be Nashville West
The prevalence of parks
Riverfront Park
Fishing derby
That the city is spatially defined by the levees
That the city is centered on Ellis Lake; Ellis Lake
The people, the openness of people, everyone knows everyone, there is a sense of community The rivers
The city is confined, so there is no option but to focus on making improvements The quaintness
The gridded street network

2. What are Maryville’s biggest challenges today?
That property owners have properties that could be used, could be developed, could be occupied, but are not interested in investing, or are not interested in entertaining use/occupancy, they feel no need for any transaction involving their properties, which could be so much more; absentee landowners Properties are not used for their highest and best use
There has been a vision to fill up D Street with apartments and make the area more vibrant for years, but property owners do not want to invest
The homeless population; homelessness and the impact on businesses Lack of prestige, safety; image/identity
The appearance of town, trash, trees are not trimmed, broken sidewalks, blight Traffic – truck traffic – could use a bypass; E Street, trucks adjacent to the lake; people use D Street to avoid E Street; traffic, having two highways going through the city; this makes some people avoid certain hours of the day for travel and to avoid certain routes and use “back roads” to reach destinations; traffic, getting around town
Old infrastructure – streets, parks, sidewalks, sewer; infrastructure – the limited pathways into and out of Marysville by car
The lack of public and private services
Community willingness to change, encounters pushback and resistance, some wish to maintain the status quo
NIMBY affects affordable housing
The lake is underutilized, need to clean it and make it a special environment Downtown property owners
Riverfront Park is under water part of the year
With the lack of land, Marysville needs to build up
That the city is confined by levees and it is expensive to annex, need to build up; the lack of room to grow
Need to use parks for development, such as affordable housing or other uses Lack of population growth; strategic growth is needed to be able to have additional entertainment, restaurants, etc., the things desired locally will require additional population to support this

3. What are the most valuable community assets?
Ellis Lake
Riverfront Park, with the motocross and Cotton Rosser Arena Pavilion History
Hospital
Major employers, such as the hospital, Caltrans, Beale Air Force Base Vacant downtown locations available for development – lets fill them! Levees that can be turned into trails; the levees as an asset for recreation – specifically a bike path The defined area of the city – it is concentrated
Active dirt bike tracks, there are two, they are used, there are tournaments German race car test site coming at the old Boston Laundry on D Street The people; the resilience of people, there are still champions that want Marysville to succeed Recreational opportunities
The Hospital; access to the regional hospital
Ellis Lake
D Street historic area
Chinatown
Important landmark buildings that need to prevent deterioration; avoid loss of history The three rivers; the water, the geography
Water – the best aquifer in California
The high school
The cemetery
The Bok Kai Temple
Riverfront Park; can be so much more, too, should fix the boat dock The Brick
The library (Debby’s) Historic library
Beckworth Riverfront Park
All the parks
Mary Aaron Museum
Sports programs, parents appreciate this

4. What do we need more of in Marysville? (types of housing, recreational opportunities, services, entertainment, types of businesses, types of job opportunities?)
Would be great to have more nightlife particularly along D Street; more open businesses on D Street; fewer vacancies
Destinations – anything that draws people in; things that are a draw for Marysville Bike the levees! Circulation planning to make bicycling safer; separate bicycling more from pedestrian areas – right now, without facilities, bicyclists use pedestrian areas, which makes it unsafe; routing traffic to make for a more walkable and bikeable community; controlled vehicular traffic speeds Junior rodeo
Paddleboards; paddleboard the lake
High School crew team, team sports
Hotel rooms
Housing; need more homes, more discretionary spending for local businesses; need for more housing including for employees of the Air Force base
Executive housing, workforce housing
Entertainment options
Mixed-use development downtown; mixed-use development with a midtown vibe; the need for density of development
Food
Grocery stores; grocery
Laundromats
Housing, live work housing, particularly along D Street Brewery/tap rooms
Restaurants; more restaurants
EV chargers
More things for children to attract families to Marysville schools
Places to practice sports, more active facilities for sports at parks; through the Recreation Department, things for kids to do, including St. Union School to use the pool again through a MOU Things for kids and grownups to do at parks, the parks should be better programmed Riverfront Park - in need of an all-purpose field? Year-round events? Senior citizen activity center or combined community center/senior citizen center, there is a large senior population
Lighting – now it is dark; makes walking feel unsafe downtown

5. What are the barriers to convenient and safe biking and walking to reach destinations? (Downtown, the ballpark, parks, schools, etc.?) Signage
Dedicated lanes for bicyclists
Tight parking with the heavy-duty trucks that pass through the city Infrastructure
Need a bike hub to connect Yuba and Sutter counties
Drivers that exceed the speed limit or are not aware of pedestrians and cyclists Perception – the perception that if you are riding your bike to reach a destination, that this is not your choice, but you have no other means of transportation
Dangerous areas such as along Highway 70 near the cemetery; around Highway 30 and Ramirez and Simpson Lane area; around the railroad trestle around the high school Some people depending on where they live may have to cross Highway 70 twice to get downtown Crossing 10th Street is difficult; drivers making a left turn or going straight do not see bicycles In general, there is no traffic diversion, and there is a need for a highway bypass; examine the city of Lincoln as a case study on how a bypass has affected downtown businesses, this city is still successful downtown
Urban heat island, need trees, and need to make sure trees are maintained as well as parks

6. Where should we focus future investment?
Ellis Lake – paddleboards, make the area more walkable, pier fishing; Ellis Lake, pumps, get the water flowing; implement the Ellis Lake master plan
Grants to renovate and improve historic buildings, with a sensitivity to their historic features; invest in older buildings; focus on what we have; rehabilitate firs; making the hard choices – focus on buildings that can be saved and retained; blight removal and business development, incentives for appropriate businesses; bringing people from Yuba City to Marysville instead of the other way around Repair sidewalks that are dangerous
Improve walkability
Reduce blight
Remodel older structures
Lakefront – Watermark Plaza – turn this area around
Infrastructure – East Marysville roads are being destroyed by Teichert and PG&E Consistent stop signs
Traffic control/flow/circulation
Should we turn downtown into one-way streets?
Parking garage should be built downtown eventually; a parking garage Cars moving through the city at high speeds
Need better public transit, perhaps a circulator with a cable car look to play off the history of the city Need EV chargers downtown
More services, not just restaurants, but pharmacies close to seniors Public restrooms
Need to maintain streets and buildings and keep clean
Hotel Marysville
Theater
420 building
Library
Water Town
C Street area is very interesting – with additional housing and businesses, it could be like Brooklyn, needs apartments and businesses, the cobblestone area is interesting, but there needs to be more vibrancy around it, more to do; should improve D Street and C Street and add attractions

7. Think of a city or neighborhood you love and describe what you love about it.

State Street in Santa Barbara – consistency of design, variety of businesses Santana Row in San Jose – mixed uses, high-rise development Monterey or Carmel
Places that you can stumble around downtown and find something Sunset on the water
Places that have transformed the old or abandoned into an experience Midtown, East Sacramento – places that have a grid that is easy to bike with restaurants and retail Oroville – recreation, boat ramps
Broadway in Nashville; Nashville, Fort Worth – live music, stock yards, entertainment, strong night life, safety/lighting, places where the streets are alive, with strong economic development and tourism Nevada City
Austin, Texas
San Francisco
New Orleans
Places with walkability, that provide a walk-find experience

City of Marysville Mode Shift Grant Budget Overview
Budget details Total “not to
exceed” amount
A. Salaries $26,925
List each position, hourly rate, and total anticipated hours (over a 2-year period).

Position Hrly. Rate # of Hrs. Total
Public Works Director (project
manager) 85 180 $12,750
City Public Works
administrative Clerk 35 25 $875
Public Works Maintenance
Worker 440 35 $13,300
B. Media
Do not list specific media outlets, but provide general descriptions, such as “Fall newspaper campaign”.
$2,000
Advertising for community outreach/town halls, resident surveys, procurements
2,000
--
C. Incentives, subsidies, or transit passes
Please note that gift cards, giveaways with logos/sponsor names, and food are not eligible uses of grant funds.
$0
--
--
D. Equipment
Any purchases/rentals/leases specific to implementing the project, except infrastructure/vehicles – see G below.
$0
--
--
--
E. Production
Printing, web development, mailings, etc.
$1,500
Noticing to affected residents and businesses $1,500
--
--
F. Consultants
List any subcontractors by name, or by function if to be selected later.

A detailed subcontractor list will be required if awarded contract.
$59,615
Engineering consultant/contract city engineer
(Design/traffic count/analysis)
$29,725
Air Quality and Noise Analysis consultant $15,000
Planning/grant administration consultant (Grant
Management/Outreach)
$4,500
Economic Development Corporation (Grant
Management/Outreach)
$5,390
G. Costs associated with physical infrastructure or vehicles $76,900 Traffic Signal Modification 14th and E $27,500
Residential gateway installation 14th and D $15,000
Temporary roundabout installation materials(3
intersections)
$4,500
Diagonal striping E street $3,500
Radar feed back signs (8 ea. @ $3,300) $26,400
H. Other Direct Costs Please define. $500
Office supplies/materials for pre/post studies and grant admin.
$500
Note: CMAQ funding does not cover food or gift cards.

TOTAL “Not to Exceed Amount” $167,440
City of Marysville Mode Shift Budget
Budget details Total “not to exceed” amount
A. Salaries $26,925
List each position, hourly rate, and total anticipated hours (over a 2-year period).

Position Hrly. Rate # of Hrs. Total
Public Works Director (Project
Manager) 85 180 $12,750
City Public Works Administrative
Clerk 35 25 $875
Public Works Maintenance Worker 440 35 $13,300
B. Media $2,000
List media-related costs.

Do not list specific media outlets, but provide general descriptions, such as “Fall newspaper campaign”.

Advertising for community outreach/town halls, resident surveys, procurements $2,000
$0
C. Incentives, subsidies, or transit passes $0
List incentive/subsidy/transit pass-related costs.

Gift cards, giveaways with logos/sponsor names, and food are not eligible uses of grant funds. $0
$0
D. Equipment $0
List equipment-related costs.

Purchases/rentals/leases specific to implementing the project, except infrastructure/vehicles – see G below. $0
$0
$0
E. Production $1,500
List production-related costs
Printing, web development, mailings, etc.

Noticing to affected residents and businesses (mailers/hang tags) $1,500 $0
$0
F. Consultants $59,615
List any subcontractors by name, or by function if to be selected later.

A detailed subcontractor list will be required if awarded contract.

Engineering consultant/contract city engineer (Design/traffic count/analysis $29,725 Air quality and noise analysis consultant $20,000
Planning/grant administration consultant (Grant Management/Outreach) $4,500 Economic Development Corporation (Grant Management/Outreach) $5,390 G. Costs associated with physical infrastructure or vehicles $76,900 Traffic Signal Modification 14th and E $27,500
Residential gateway installation 14th and D $15,000
Temporary mini-roundabout installation materials (3 intersections) $4,500 Diagonal striping E Street $3,500
Radar feedback signs (8 ea@$3,300) $26,400
H. Other Direct Costs Please define. $500
List other direct costs for the project.
(e.g., translations, other needed direct costs not noted above) Office supplies,/materials for pre/post studies $500
Reminder: food and gift cards are ineligible expenses.

TOTAL “Not to Exceed Amount” $167,440
C.2 Scope of Work City of Marysville
14th Street Traffic Calming Multi-Modal Pilot
Task # Task Responsible Party Description
Task 1 Conduct Public
Outreach
City Administrative
Staff/EDC
Noticing to affected
residents/businesses
and media outreach
Performance
measurement based
on Advertising for
community
outreach/town halls,
resident surveys,
(Criteria 2, Target
Market and 4
Performance
Measurement)
Task 2 Perform pre-project
baseline speed and
traffic counts, noise
and air quality study
City
Engineer/contractor
This is a “before” study
of the existing cutthrough SR-70 traffic
through the northwest
Marysville
neighborhood.
(Criteria 4,
Performance
Measurement)
Task 3 Install new sensing
loops and retime the
traffic signal at 14th St
and E St
City
Engineer/contractor
14th & E streets are
within a Light Industrial
Zone. West of this
intersection, 14th St
gets into Residential
Zones. By favoring the
westbound-left
movement at this
intersection, we hope
to encourage cutthrough traffic to use E
Street to head down to
10th Street where it
meets up with SR-20.
(Criteria 1 and 3
Reduce VMT,
encourage Equitable
Transportation)
Task 4 Install 14th Street & D
Street one-way
residential gateway
Public Works
Department
D Street is a residential
zone with lake front
homes. It is the first
opportunity for cut-
through traffic to head
south. A northbound
“exit” only gateway
here will prohibit any
eastbound left turns
from 14th Street to cut
-
thru D Street. A
gateway consists of DO
NOT ENTER signs on
bump outs and
optional medians (or a
blockage of the
southbound departure
lanes) to narrow the
roadway and create a
virtual “gate” that
distinguishes a
residential zone from a
commercial arterial
(Criteria 1 and 3)
Task 5 Install temporary 14th
St & F Mini-
Roundabout
Public Works
Department
The mini-roundabout
will be a temporary
roundabout with stop
signs replaced with
yield signs. If this pilot
project is successful
with local resident
acceptance, it will be
turned into a
permanent mini-
roundabout completed
with landscaping,
pump-outs to
encourage pedestrian
and bicycles.
(Criteria 1, 2 3 and 4)
Task 6 Install temporary 14th
St & G Mini-
Roundabout
Public Works
Department
The mini-roundabout
will be a temporary
roundabout with stop
signs replaced with
yield signs. If this pilot
project is successful
with local resident
acceptance, it will be
turned into a
permanent mini-
roundabout completed
with landscaping,
pump-outs to
encourage pedestrian
and bicycles.
(Criteria 1, 2 3 and 4)
Task 7 Install temporary 14th
St & H Mini-
Roundabout
Public Works
Department
The mini-roundabout
will be a temporary
roundabout with stop
signs replaced with
yield signs. If this pilot
project is successful
with local resident
acceptance, it will be
turned into a
permanent mini-
roundabout completed
with landscaping,
pump-outs to
encourage pedestrian
and bicycles.
(Criteria 1, 2 3 and 4)
Task 8 Add diagonal parking
striping on the balance
of E Street between
14th and 12th Streets
Public Works
Department
Restriping remaining
areas will give the
perception of a
narrower street with
the possibility of a
vehicle backing out,
which has a traffic
calming effect. (Criteria
3)
Task 9 Install/move radar
feedback speed signs
with data logging
capability
Public Works
Department
Part of traffic calming
is to give drivers real
time speed feedback
on how fast they are
going compared to the
speed limit (Criteria 1
and 3)
Task 10 Conduct post-project
implementation speed
noise, and air quality
and traffic count
analysis
City Engineer This is a “after” study
of the cut-through SR-
70 traffic through the
NW Marysville
neighborhood to
compare if there is a
reduction/increase in
both volume and speed
on the targeted
corridors (Criteria 4,
Performance
Measurement)
City of Marysville Mode Shift Timeline 14th Street Pilot Year 1 Year 2 Year 3
FY 2022 FY 2023 FY 2024

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN Task 1
Conduct Public Outreach x x x
Task 2
Perform Pre-Project Data Collection x x x
Task 3
Install new sensing loops and retime the traffic signal at 14th and E st x x x x x x Task 4
Install 14th and D street one way residential gateway x x x x Task 5
Install temporary 14th St & F mini roundabout x x
Task 6
Install temporary 14th St & G mini roundabout x x
Task 7
install temporary 14th & H mini roundabout x x
Task 8
Add diagonal parking striping E street between 14th and 12th streets Task 9
Install/move radar feedback speed signs with data logging capability x x x x x x x x x Task 10
Conduct post project analyses x x x
Project Name Mode Shift Grant
Project Sponsor City of Marysville
Mode Shift 2022 funding program
Examples of Performance Measures are on the website: https://www.sacog.org/innovative-mobility-program-0 How is it measured?
Reduce VMT and related
vehicle emissions
Pre and post traffic counts,
and air quality analysis
Traffic counts and air quality
analysis
Support policies that increase
access and benefit for
underserved communities
Reduction in traffic, air
quality and associated noise
impacts
Traffic counts and air quality
analysis
Leverage temporary
improvements to move people
in new and efficient ways
Reduction in through traffic,
safety for bicycles and
pedestrians, traffic calming
traffic and pedestrian counts
What is your method of d
Performance measure -what
are you measuring? Goal - What are you working towards? 0 Available Tools or
Resources to access data
Intended
directionality or
desired outcome
Target for this pilot
Borrow SACOG count
equipment, and conduct
noise and air quality
analysis
reduce traffic impacts
to residential areas
Northwest Marysville
residential neighborhood
Borrow SACOG count
equipment and conduct
air quality and noise
analysis
reduce traffic impacts
to residential areas,
encourage safe bicycle
and pedestrian access
Northwest Marysville
residential neighborhood
Borrow SACOG count
equipment
reduce traffic and
encouarge safe bicycle
and pedestrian access
Northwest Marysville
residential neighborhood
data collection? What does success look like
How does it compare? How did the project/program
perform?
Baseline Outcomes
Pre-construction survey Post-construction survey and radar feedback signs
Pre-construction survey Post-construction survey and radar feedback signs
Pre-construction survey Post-construction survey and radar feedback signs
Estimate of VMT Reductions City of Marysville Mode Shift 14th Street Project

The following project attributes lead to a reduction of single-occupant vehicle (SOV) trips and vehicle miles of travel (VMT). Provide a number and justification for each applicable project attribute listed below. Provide attachments where necessary. Projects do not need to address every attribute to be eligible, and SACOG recognizes there may not be sufficient data or evidence to provide detailed projections for certain types of projects such as quick-builds or temporary infrastructure.

Project User Base/Area
Attributes
Amount Justification Source of data
1) Participants you expect to reach
or contact
783 residents
Surrounding
neighborhoods
Impacted by
cut-through
traffic
Estimated
population (2.61
pp/hh)
2) Residents and employees, you
expect to participate (e.g., sign
up, register, receive passes,
become members, etc.)1
783 residents and
surrounding
businesses
Surrounding
geographic area
impacted by
cut-through
traffic
Estimated
population
3) Cost per participant N/a N/a N/a
4) Current percent of residents
driving alone to work 55 %
ULI and Blue Zones
information
5) Current percent of workplace
employees driving alone to work 55 %
ULI and Blue Zones
information
6) Average trip distance of target
population currently driving alone
(in miles)
20 General Plan
background
information
7) Program will be active: 365 days per year for 2 years 8) Other:
9) a) Other pertinent information that supports the attributes provided above.

Examples include: past results, unique project team skills, case studies/research based on similar project types, etc.

Pilot program in order to determine benefits of project for long term results.

1 Existing projects/programs should provide evidence and examples of the project’s past success in creating mode shift, reducing vehicle trips, and/or reducing vehicle miles. New projects/programs should provide evidence or research to demonstrate how likely the project is to reduce car trips and vehicle miles traveled.
b) Calculate an estimate of number of trips reduced, cost savings compared with current service, and/or the VMT reduced as a result of this project. The estimates can be for an average day, or for a year. Provide an explanation of how you calculated the estimates, including formulas and all specific assumptions, below or in an attachment.

Trip Reduction Estimate:

Unknown, but if grant is awarded pre- and post- traffic, pedestrian and bicycle activity will be measured.

VMT Reduction Estimate:

Unknown but if grant is awarded pre- and post- traffic, pedestrian and bicycle activity will be measured.

Affirmative Action Program Statement
City of Marysville
14th Street Traffic Calming Multi-Modal Pilot
The City of Marysville does not intend to use consultants or contractors to implement the Mode Shift Grant that have 50 or more employees. Therefore, it is not subject to the requirements of the U.S.

Department of Labor Regulations (41 CFR Part 60, et seq). If the City requires the use of a contractor that exceeds these benchmarks, the City will ensure that the contractor meets the the U.S. Department of Labor Regulations 41 CFR Part 60 requirements.

11-29-2022
James Schaad

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