Presented by Sabrina Jurisich, December, 2023
Film Commission Update
Feb 2022-September 2023
About the Film Office
• TO PROMOTE THE REGION AS THE PRIMARY
MARKETING ENTITY TO THE FILM INDUSTRY;
• TO SERVE AS THE LIAISON TO THE FILM
INDUSTRY;
• AND, TO INCREASE ECONOMIC IMPACT AND
IMPROVE THE QUALITY OF LIFE FOR
RESIDENTS.
HISTORY
POSITION EXISTS
GOALS
• TO PROMOTE THE REGION AS THE PRIMARY
MARKETING ENTITY TO THE FILM INDUSTRY;
• TO SERVE AS THE LIAISON TO THE FILM
INDUSTRY;
• AND, TO INCREASE ECONOMIC IMPACT AND
IMPROVE THE QUALITY OF LIFE FOR
RESIDENTS.
HISTORY
POSITION EXISTS
SERVICES
A statewide professional association of Film Commissions and Offices dedicated to promoting filming throughout California and assisting productions with locations, permits, resources, and local knowledge —all at no charge.
OUR
• Filmmaker Events
• Screenings
• Speaking engagements
• Sponsorship of Local Film Festivals
• Increased access for local filmmakers
• Local production increasing
Contracted Services
•Maintain affiliations with professional industry
organizations
•Representation at minimum of 4 industry
events/meetings
• AFCI Member Meeting x6
• Yuba-Sutter Quarterly Stakeholder Meeting - May 3
• LMGI Business Partners - Zoom June 8
• Film USA Member Meeting x3
• Meet the 2023 LMGI Awards Nominees August 13, Zoom
• AFCI Overcoming Strike Related Challenges August 16, Zoom • Meet the 2023 LMGI Awards Nominees August 19, Zoom
• FLICS/Teamsters Summer Social, August 24, The Garland Los Angeles • LMGI Through Our Eyes/20th Anniversary Celebration, August 25, Los Angeles • LMGI Awards, August 26, Santa Monica
• FLICS Board Meeting x4
• NFMLA Panel, August 25, Burbank
• KCNR Radio Interview: August 27 http://apps.kcnr1460.com/CMS/show/free_fire_radio/20801 Yellow Bird, Angus Benfield, Tony Jerris
• Locations behind the Oscars – LMGI, via Zoom
• AFCI Week, Los Angeles
• Night Train VIP Event
• Sonoma International Film Festival
UCFC is also recognized by the following:
Contracted Services
•Advertising - Inclusion in minimum of 2 print/digital campaigns •Inclusion in minimum of 3 UCFC e-newsletter campaigns
• Location International The magazine is distributed to 15,000 movie professionals worldwide, and is also available at Locations Trade Show in LA; Cannes Lions International Festival of Creativity; Berlinale; MIPTV and MIPCOM; Sundance Film Festival, Utah and at AFM in Los Angeles. • Creative Handbook is distributed at events, by direct mail, and online with a monthly reach of over 18,000 industry professionals. • Destination Film Guide is distributed online and directly to industry professionals by mail and at events with a reach of 10,000 print subscribers, 6,000 e-newsletter subscribers with a breakdown of 56% Studios/Producers, 24% Directors, and 20% Location Scouts.
Contracted Services - Completed
•Create promotional video for the Film Yuba-Sutter
Contracted Services
•Manage social media account for the Yuba Sutter Film
Commission;
•Prepare concise quarterly reports which include the
following metrics: updates on infrastructure progression, number of inquiries, shoot days, productions, room nights, locals hired, and permits issued; events and/or meetings attended; type of productions filming; links to released projects; economic impacts; social media and website
analytics; and distribution of active advertisements;
•Available for production requests, scouts, processing
permits, and monitoring crews.
•Secure representation from Yuba-Sutter region to participate on the UCFC board.
Contracted Services
•Design, printing, and distribution of brochures, giveaways, and other collateral used in marketing efforts
•Manage website showcasing Yuba Sutter Counties film
friendly locations, resources, local crews and permitting information
Film Yuba-Sutter Brochure
The picture can't be displayed.
Number of inquiries: 9 (4 features, 2 music video, 1 commercial, 1 tv, 1 web series) Number of productions: 1 Type of productions filming: commercial Number of shoot days: 4 Reported room nights: 9 Locals hired: 1 Permit applications: 1 Permits issued; 1
Estimated economic impacts: $6,000
Number of scouts: 1
Social media reach: 195 page likes, 4,961 reach, 45 posts E-Newsletter Distribution: 11,207, 5,902 opens, 315 clicks Distribution of active advertisements:
• Creative Handbook is distributed at events, by direct mail, and online with a monthly reach of over 18,000 industry professionals.
• Destination Film Guide is distributed online and directly to industry professionals by mail and at events with a reach of 10,000 print subscribers, 6,000 e-newsletter subscribers with a breakdown of 56% Studios/Producers, 24% Directors, and 20% Location Scouts.
YEAR ONE: ROI (-87%)
The first year was an investment year and we were not anticipating any return as we were b i i b ildi i f t t d did t bli l l h til f ll f 2022 F d di t t Reportable Metrics Feb-Dec, 2022
Goals for 2023-24
• Increase Productions and Local Economic Impact
• Productions in process
• Commercial
• Television Series
• Three Features in pre-production
• Industry Event Attendance
• Add Yuba-Sutter Representative to UCFC Board
• Sustain Advertising Presence
• Increase Social Media followers
• Release Location Highlights on Social Media and Website • Increase Location offerings in online gallery
Number of inquiries: 14 (8 features, 2 tv, 1 student, 1 short, 2 documentaries) Number of productions: 4 Type of productions filming: docuseries, student film, tv, & documentary
Number of shoot days: 14
Reported Room Nights: 40
Permit applications: 2 Permits issued: 2
Estimated economic impacts: $158,700
Number of scouts: 1
Social media reach: 446 followers, 53,882 reach, 68 posts FilmYubaSutter.com Website reach: 366 users, 1,807 sessions E-Newsletter Distribution: 29,663, 13,123 opens, 865 clicks Special features included Lyvia’s House and location spotlights 2nd YEAR CONTRACT: ROI 429%
Reportable Metrics Jan-Sept, 2023
On Location:
We will be attending the following events:
Sonoma International Film Festival, March 20-24
San Francisco International Film Festival, April 24-28
Pending Projects 2024:
• 3 feature films
• Commercial
• Television Series
• Documentary
What’s Ahead?
Sabrina Jurisich,
Regional Film Commissioner
[email protected]
530-710-7784
Kate English & Lorna Ramsey,
Assistant Production Coordinators
[email protected]
Contact Us
YOUTUBE