City of
Marysville
Draft
Downtown
Specific Plan
March 2024
General Plan Update + Specific Plan | 2
What is a Specific Plan
1. Land use regulations and development standards;
2. A program of implementing measures;
3. Planned and needed public works projects to
serve the Specific Plan area; and
4. Financing measures necessary to implement the
Plan and its recommendations.
General Plan Update + Specific Plan | 3
Purpose of Downtown Specific Plan
•Promote economic development,
•Improve fiscal conditions,
•Encourage Infill Development- attract investment
•Improve public and private spaces (circulation, landscaping) •Streamline future reviews
This Photo by Unknown Author is licensed under CC
BY-NC-ND
General Plan Update + Specific Plan | 4
Boundary
•SACOG’s Green
Means Go Area and
funded by REAP Grant
•Includes the following
Districts:
– Medical Arts
– E-Street
– Downtown
– Ellis Lake
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Organization of Specific Plan
• Introduction Development Assumptions
• Vision Opportunity Sites
• Existing Conditions
• Land Use Zones
• Transportation and Circulation
• Open Space and Public Facilities
• Implementation and Administrative
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Land Use
• Commercial Mixed Use
• Mixed Use Corridor
• Medical Arts
• Downtown Mixed Use
• Mixed Use Neighborhood
• B Street Corridor
• Parks and Open Space
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Development
Assumptions
•Between 1,000 to 2,000New
Residents
•Between 735 to 1,020 New
Employees
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Improvements
Improved multi-modal transportation connectivity and access Establishing new land uses, especially workforce and missingmiddle housing Place-making (Design and Marketing)
Public enhancements (tree planting, parking, traffic calming, utility upgrades etc.)
Promotion of arts, culture, heritage, entertainment, and education
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Transportation
•Identifies specific roadway
improvements such as signal timing,
restriping.
•Identifies Bicycle and Pedestrian
Improvements
•Improved cross walks
•Consideration of angled parking to
provide additional street parking
General Plan Update + Specific Plan | 10
Financing
No current financing in place, improvements could potentially be funded through:
• Public and private contributions Business Improvement Districts • Downtown Fee Program Community Facility Districts
• Seek Grants for infrastructure improvements
• Landscaping and Lighting Districts
• Infrastructure Financing Districts
• Development Impact Fees
This Photo by Unknown Author
is licensed under CC BY-SA
General Plan Update + Specific Plan | 11
• No Projects proposed at this time
• Identifies Potential Underutilized
Sites
• Catalyst for showing development
potential
• Information will be included in EIR
• Streamline development in the future
Potential Opportunity
Sites
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Yuba Park
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China Town
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Adjacent to Veterans Park
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East Lake Park
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Washington Square
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Discussion