S
SAPPHIRE
MARKETING GROUP
SIGN CO.
A Woman Owned Certified California Micro Business
Proposal for Public Relations, Outreach,
Engagement, and Marketing Services for the
Marysville Chinatown Blueprint Project
Submitted by: Sapphire Marketing & Sign Co.
To: City of Marysville, Attn: City Clerk Nadine Sims
Deadline: September 29, 2025
1. Introductory Letter
Dear Ms. Sims,
Sapphire Marketing & Sign Co. is pleased to submit our Statement of Qualifications to provide public relations, outreach, engagement, and marketing consulting services for the Marysville Chinatown Blueprint Project.
As a locally rooted firm, Sapphire's team has more than 50 years of experience in public relations, marketing, and community engagement, which uniquely positions us to support this effort. Our CEO, Kary Hauck, is a lifelong Yuba-Sutter resident whose professional background includes working for the City of Marysville for a decade. As a volunteer, she has chaired the Bok Kai Parade, an event central to Chinatown's cultural identity, and continues to serve on the Festival's planning committee, assisting with coordinating various aspects of the annual festival.
Her longstanding leadership demonstrates not only expertise in outreach but also a deep cultural and historical connection to this project's goals. Furthermore, Ms. Hauck is in the final stages of receiving her Accreditation in Public Relations (APR).
Sapphire Marketing & Sign Co. holds a current City of Marysville Business License, with a satellite office located in downtown Marysville in addition to our headquarters in Yuba City. On behalf of Sapphire Marketing & Sign Co. and our sub-consultants, we affirm our full compliance with all applicable local, state, and federal requirements, and we have no conflicts of interest regarding this project.
We recognize that this Blueprint is more than a planning document; it is an opportunity to honor Marysville's unique Chinese heritage, to preserve California's last surviving Gold Rush-era Chinatown, and to build a community-driven vision for the future.
Sapphire Marketing & Sign Co. wishes to disclose that it currently has financial business with the City of Marysville. The company operates under contract as the City's Event Planning Consultant and maintains a second contract to provide Communications support when requested by City management. In addition, Sapphire produces signage for the City on an as-needed basis, including static signs, street signs, decals, and vehicle wrap customization.
Beyond its work with the City, Sapphire Marketing & Sign Co. has also engaged in financial business with the Marysville Chinese Community, producing printed materials for the annual Bok Kai Festival and facilitating meetings for the organization.
Sapphire Marketing & Sign Co. does not have any financial or business interest in the architectural or engineering design of this project and will not enter into any financial or business relationship as a contractor or subcontractor for the construction of this project if we are selected to perform the services outlined in this RFQ.
Respectfully,
Hays auck
larv Hauck, CEC
Sapphire Marketing & Sign Co.
547 2nd Street, Yuba City, CA 95991
424 4th Street, 4th Floor, Marysville, CA 95901
(530) 844-2358 cell.
(530) 763-5402 ofc.
[email protected]
2. Statement of Qualifications and Experience
Firm Overview
50 years of experience in marketing, community engagement, and public relations. • Proven record of outreach campaigns for public agencies, non-profits, and cultural events.
• Longstanding engagement in Marysville's civic, cultural, and historical events, including the Bok Kai Festival and the Marysville Chinese Community.
Relevant Experience
• City of Marysville: Provided communication, advertising services, public interviews, event planning, direct mail and community engagement support during city-owned events, town hall meeting facilitation and outreach campaigns. • Bok Kai Festival & Parade: Leadership in event planning, outreach, and stakeholder engagement for a multicultural audience.
• Community-Based Projects: Successful marketing and outreach campaigns in rural and disadvantaged communities for public and private sector clients. • Marysville Joint Unified School District: Served as Public Information Officer, leading community outreach by facilitating stakeholder meetings, delivering impactful presentations, coordinating events, and implementing strategies that increased visibility and engagement. Developed and presented evidence-based analytics to support decision-making and enhance efficacy.
Project Personnel
• Project Manager: Kary Hauck, CEO, has more than 25 years in marketing and engagement, extensive large-scale local and cultural event leadership. Ms. Hauck will lead this project and will not utilize services from other members of her staff. She will, however, engage the services of sub-consultant, Electronic Playground. • Sub-Consultant: Electronic Playground will assist with large scale community outreach, social media content and digital development and will partner with Sapphire Marketing & Sign Co. on the development of the Chinatown Blueprint document. - PROJECT MANAGER -
Kary Hauck
Sapphire Marketing & Sign Co.
- SUB-CONSULTANT -
Jake & Cameo
Livingood
Electronic Playground
1. Public Information Officer: MJUSD - 19 month contract Contact: Dr. Fal Asrani, [email protected], 949-331-5402 Sapphire's CEO served as a contract Public Information Officer for Marysville Joint Unified School District, and worked tirelessly to strengthen communication and build trust between the district and the community. She engaged with a wide range of stakeholders, including parents, students, staff, and local organizations, ensuring their voices were heard and their needs addressed. Her role included facilitating meetings and organizing events that highlighted district initiatives and celebrated student achievements. She also gathered and analyzed data to provide evidence-based insights that guided communication strategies and improved outreach.
Through this work, I helped integrate the school district more deeply into the community, fostering stronger connections and promoting a shared commitment to student success.
This project was finished on time and on budget.
2. City of Wheatland Community Satisfaction Survey
Contact: Jim Goodwin, Past City Manager
Current City Manager: Bill Zenoni, [email protected], 530-633-2761 Our CEO collaborated with the City of Wheatland to conduct a comprehensive Community Satisfaction Survey, designed to capture the perspectives of both residents within Wheatland City Proper and those living in the City's broader sphere of influence. She facilitated engagement throughout the process, ensuring diverse community voices were heard and represented. Upon completion, she compiled the analytics and data into clear, actionable insights for the City, and delivered a formal presentation to the City Council. This provided council members with a detailed understanding of resident priorities, helping guide their decisions on where to focus resources and efforts for the greatest community impact.
This project was presented to the Wheatland City Council and was completed on time and on budget.
3. City of Marysville - Community Event Planning & Implementation, Community Engagement Projects
Contact: Jim Schaad, City Manager, [email protected], 530-749-3901 Since 2018, Sapphire Marketing & Sign Co. has proudly served under contract with the City of Marysville to plan and implement its signature community events, including the Marysville Peach Festival, the Marysville Christmas Parade, and the 4th of July Fireworks Show. These events attract residents from across the North State and beyond California, showcasing Marysville as a vibrant regional agricultural hub. Sapphire manages every aspect of these celebrations, from sponsorship sales and vendor registration to fundraising and media outreach, ensuring strong participation and extensive press coverage that drives tourism and boosts the local economy. In addition to event management, Sapphire has supported the City's communications initiatives-facilitating community input sessions such as a town hall on arterial street design and rehabilitation, and preparing press releases to keep residents informed and engaged.
3. Project Understanding
We understand that the Chinatown Blueprint seeks to:
1. Define Chinatown's boundaries for City adoption.
2. Recommend strategies to reinvigorate the district as a cultural, economic, and community hub.
3. Develop conceptual designs for Plaza Park and a key entryway, including transportation access improvements.
4. Conduct extensive community-led engagement to guide these recommendations.
Sapphire recognizes the challenges of historical disinvestment, cultural preservation, and community trust. Our approach centers on building meaningful connections, communicating transparently, and presenting findings in accessible formats for stakeholders, residents and decision-makers.
Background & Importance
Although Marysville's Chinatown no longer has a large resident Chinese population, many legacy Chinese families remain deeply connected as property owners and community stakeholders. Their participation is essential. Two historic tongs-Suey Sing and Hop Sing-must be engaged equally to ensure all voices are represented.
Sapphire's Experience
While engaging this community can be challenging, Sapphire has successfully built trusted relationships with Chinatown families, property owners, and stakeholders. Our familiarity with this audience provides us with unique access and credibility.
Culturally Appropriate Outreach
Because many of these stakeholders are 60+, digital outreach is less effective. Instead, we will use traditional, culturally resonant methods:
• USPS invitations to all stakeholders using Sapphire's existing community database Invitations delivered in red envelopes ("hongbao"), a symbol of prosperity and good fortune in Chinese culture
Engagement Process
1. Introductory Stakeholder Meeting
• Present goals of the Chinatown Blueprint
Launch discussions on:
• Defining Chinatown's geographic footprint
Improving transportation access
Improving walkability
Increasing tourism
• Integrating Chinese architecture and symbolism
2. Consensus-Building Meeting
• Finalize Chinatown boundaries
• Facilitate stakeholder voting to establish top priorities
3. Communitywide engagement
• Facilitate community meeting and present stakeholder findings to the public • Conduct opinion polling on primary goals and priorities Blueprint Development
• Stakeholder input will guide the project direction and vision before broader community engagement
• Sapphire will serve as Project Manager, overseeing all phases of the Blueprint development
• Experienced professionals in Chinese architecture, cultural design, park design and community planning will be engaged to develop technical elements • Draft Blueprint will be presented to stakeholders for input before final adoption Deliverable
A Chinatown Blueprint that reflects the voices of legacy Chinese stakeholders as well as the at-large community of Marysville, integrates cultural heritage with modern planning, and is ready for presentation to the Marysville City Council.
4. Proposed Scope of Work
Sapphire will perform the marketing and outreach functions outlined in the RFQ and grant scope, including:
• Pre-Engagement & Engagement Planning: Consolidate existing contacts, identify communication channels, and draft a community engagement plan with measurable goals.
• Community Engagement & Outreach:
• Support survey development and distribution (digital and print).
Manage social media, email lists, and advertising campaigns.
Host workshops, focus groups, and town halls with multilingual resources (English, Cantonese, Mandarin).
• Integrate outreach into existing events such as the Bok Kai Parade and Festival.
• Marketing & Public Relations:
• Develop culturally resonant branding and messaging for the Blueprint. • Prepare informational materials (flyers, press releases, web updates). • Ensure consistent reporting to stakeholders and the public. • Data Collection & Reporting: Gather, analyze, and summarize community feedback into reports easily understood by residents and actionable by City leadership.
This scope aligns with the grant-funded project team structure in the EEl grant application and the proposed budget.
Schedule of Goal Completion
1. Define the limits of Chinatown for City adoption and recognition: Delivery - within 30 days of date of award.
2. Using the RPIE (Research, Planning, Implementation, Evaluation) process, Sapphire will develop a comprehensive plan to identify opportunities to reinvigorate Chinatown and attract visitors, residents and businesses, with a recognition of the Bok Kai temple as a key driver and attractor: Delivery - within six months from date of award.
3. Working with stakeholders and partners, Sapphire will recommend public space improvements, including conceptual design of two key locations (including Plaza Park) and associated costs to set the Marysville Chinese Community and the City of Marysville up for future grant efforts: Delivery - within 12 months from date of award.
4. Working with stakeholders and partners, Sapphire will present recommendations for public transportation improvements, bike/pedestrian amenities and resident/visitor access points: Delivery - within 18 months from date of award.
Task Anticipated Completion Date
Task 1: Pre-Engagement
Task 1.1: Kick-Off Meeting 12/1/2025
Task 1.2: Pre-Engagement Meeting 1/15/2026
Task 1.3: Outreach Approach 1/1/2026
Task 2: Engagement Plan
Task 2.1: Engagement Plan 1/1/2026
Task 2.2: Engagement Schedule 1/1/2026
Task 3: Execution of Plan
Task 3.1: Stakeholder Town Hall 2/15/2026
Task 3.2: Online Survey 3/15/2026
Task 3.3: Bok Kai Welcome Event 3/15/2026
Task 3.4: Bok Kai Parade Weekend Outreach 3/20/2026
Task 3.5: Stakeholder Follow Up 5/1/2026
Task 3.6: Design Town Hall 8/15/2026
Task 3.7: Employee/Resident Meeting and Landowner Meeting N/A Task 3.8 Project Team Meetings 10/1/2026
Task 4: Evaluation
Task 5: Final Deliverables
Task 5.1: Marysville Chinatown Blueprint 3/31/2027
Task 5.2: Public Space Design 3/31/2027
Task 5.3: Appx A Tracking Metrics 3/31/2027
Task 5.4: Appx B Public Outreach Efforts and Findings 3/31/2027 Task 5.5: Appx C Best Practices & Lessons Learned 3/31/2027 Task 5.6: Project Team Meetings 3/31/2027
Task 5.7: Planning Commission and City Council Meetings 4/20/2027
5. Commitment to Community
Sapphire is not only qualified but invested in this project. With a physical office in downtown Marysville, we are accessible to the community daily. Our CEO's cultural and civic leadership reflects a strong commitment to uplifting the voices of Marysville's historically disadvantaged Chinatown community.
6. Conclusion
Sapphire Marketing & Sign Co. brings:
• Proven expertise in outreach and marketing.
• Deep cultural and community ties to Chinatown and Marysville. • Commitment to collaboration with the City, CBOs, and stakeholders.
We look forward to contributing to this historic opportunity to define, preserve, and revitalize Marysville's Chinatown.
APPENDIX A.
Vital Personnel
Principal Consultant
Kary Hauck
Sapphire Marketing & Sign Co.
[email protected]
530-763-5402 ofc.
530-844-2358 cell.
547 2nd Street
Yuba City, CA 95991
Resume attached
Sub-Consultant
Cameo Livingood
Electronic Playground
[email protected]
(530) 701-7253
747 Plumas Street
Yuba City, CA 95991
Resume attached
Jake Livingood
Electronic Playground
[email protected]
(530) 813-9150
747 Plumas Street
Yuba City, CA 95991
Resume attached
KARY WILSON HAUCK
(530) 844-2358
[email protected]
11163 Township Road y
Live Oak, CA 95953
ABOUT ME
With an extensive career that encompasses managing public relations, community and stakeholder engagement, overseeing complex operations, managing budgets, and directing support staff, I'm ready to get to work to ensure your organization becomes the best version of itself. With over a decade of experience working for government municipalities, I have a deep understanding of government operations and an undeniable passion for economic development. My strong leadership and strategic planning skills, combined with my comprehensive background, ensure that I am well-equipped to effectively lead, innovate, and build a more resilient future for our community.
MY TIMELINE
2012-
1 9 9 4 1994 2003 2006 2009 2012 2025 PRESENT
Clerk Clerk Secretary Executive Creative Owner Interim City CEO/CFO Yuba County City of Marysville Holt of California Director Director Political Manager Sapphire Group Yuba-Sutter WAG Media Advantage City of Live Oak
United Way Group Consulting
SPECIAL SKILLS EDUCATION
COMMUNITY & STRATEGIC
STAKEHOLDER
PLANNING
ENGAGEMENT HIGH SCHOOL YUBA COLLEGE LEAD
EXECUTIVE ACCREDITATION
LIVE OAK HIGH 1992-1993 YUBAASUTTER
MANAGEMENT IN PUBLIC
SCHOOL GENERAL GRADUATE-2007
TRAINING RELATIONS
LIVE OAK, CA YUBA COMMUNITY YUBA-SUTTER CA
- CANDIDATE -
COLLEGE CHAMBER OF
PUBLIC INTERPERSONAL UNIVERSAL
MARYSVILLE, CA COMMERCE
INFORMATION SKILLS ACCREDITATION
OFFICER BOARD
INSTRUCTOR PROFILE
EXECUTIVE MARKETING FOR DESIGNING IN MARKETING FOR HOW TO BUILD A LEADERSHIP SMALL CANVA (BEGINNER NON-PROFIT WEBSITE IN 1
SKILLS BUSINESSES & INTERMEDIATE) ORGANIZATIONS HOUR
KARY WILSON HAUCK
(530) 844-2358
[email protected]
11163 Township Road 4
Live Oak, CA 95953
EXPERIENCE
CEO/CFO
• Oversee daily operations • Build & maintain strong relationships • Project management with the community and local leaders • Develop and manage educational and • Large-scale event planning & SAPPHIRE GROUP political campaigns execution 2012 Present • Fiscal management, AP/AR • Manage staff & assign work Budget forecasting Strategic planning & implementation
• Serve as Public Information Officer for • Educational and political campaign clients consulting
INTERIM CITY MANAGER
• Oversee daily operations • Achieve targeted goals of the City • Project management Council
CITY OF LIVE OAK • Advocacy Apr. - June 2025
• Annual budget preparation
• StrategicCommunications • Identifying and applying for grants • Analysis • Risk Management
• Improve Employee Morale
CREATIVE DIRECTOR
• Oversee daily operations • Build & maintain strong relationships WAG MEDIA GROUP • Project management with the community and local leaders 2009 2012 Revenue forecasting • Manage staff & assign work
• Develop and manage educational and • Sales & customer relations political campaigns
EXECUTIVE DIRECTOR
• Develop and manage budgets Prepare policy revision proposals • Execute multiple fundraising campaigns :
Report to a 25+ member Board of
• Liaison for state and federal campaigns Directors
YUBA-SUTTER UNITED WAY • Grant writing & management 2006 2009 • Manage staff & assign work
• Implement new checks & balances Manage state & federal grants policies Plan & Execute events
• Data analysis • Work closely with outside Auditors
ELECTRONIC
PLAYGROUND
CAMEO
LIVINGOOD
Dynamic marketing director with 15+ years of experience leading impactful campaigns across digital and print media, website design, and database- driven marketing. Known for combining creative vision with data-driven strategy to elevate brands, engage communities, and deliver measurable growth. Collaborative team leader with exceptional attention to detail and a proven record of revitalizing local business districts through innovative storytelling and community engagement. Skilled in coordinating and growing a downtown district of 85 member businesses, significantly increasing online visibility and followers while driving higher foot traffic to the downtown as well as six major annual events through strategic REFERENCES marketing and event planning.
Ryan Henshaw
President EXPERIENCE
Yuba City Downtown Business Assoc.
Cell: (916) 303-6757 Director of Sales and Marketing
February 2012 - Present
Renick House • Digital Marketing Strategy Development: Create and Supervisor implement comprehensive strategies—including SEO, social Yuba County media, content marketing, and Google Ads-that consistently increase clients' online visibility, engagement, Cell: (530) 329-5565
and lead generation.
• Custom Website Design & Development: Design and build SKILLS responsive, user-friendly websites tailored to each client's goals, ensuring strong branding, mobile optimization, and • Web Design conversion-driven layouts.
• Client Relationship Management: Cultivate and maintain • Digital Marketing Expertise long-term partnerships by providing clear communication, • Business Development aligning marketing efforts with each client's business • Event Planning and Coordination objectives, and delivering measurable results. • Downtown Business Association Leadership: Coordinate
• Community Engagement
marketing and communications for a district of 85 member • Computer Literacy businesses, growing online visibility and followers while • Project Management planning and executing six major annual events that drive • Communication Skills foot traffic and economic activity. • Operational Administration: Manage day-to-day operations, including client records, team coordination, and workflow systems, to keep projects on schedule and budgets on
EDUCATION target.
University of Phoenix AIG Publishing
2009 - 2011
2010-2012
Business Administration
• Client Acquisition and Relationship Management: Actively identify and pursue new business opportunities, develop and maintain relationships with clients, and provide consultative CONTACT sales approaches to meet their advertising needs effectively. • Customized Advertising Solutions: Analyze clients'
530-701-7253 marketing objectives and recommend customized advertising solutions that align with their goals, including [email protected] digital, print, and multimedia advertising strategies. • Sales Targets and Reporting: Consistently meet or exceed 747 Plumas Street. Yuba City, Ca sales targets through effective client engagement and sales strategies, and provide regular reports on sales activities and market trends to inform company strategy and growth.
JAKE
LIVINGOOD
DIRECTOR OF OPERATIONS & FULFILLMENT
Strategic digital marketing specialist with
expertise in Google Ads management,
search engine optimization (SEO),
promotional aavertising, and Electronic Playground, LLC videography. Skilled at building high- Director of Operations & Fulfillment performing ad campaigns, optimizing 2021- Present
websites for search visibility, and creating • Oversees the successful delivery of all engaging visual content that drives brand EXPERIENCE client marketing projects and internal awareness and conversions. Known for
combining data-driven operations to ensure efficiency,
strategy with
creative execution to deliver measurable quality, and on-time completion. results for local and regional businesses. • Leads fulfillment of services including Google Ads management, SEO,
promotional advertising campaigns,
website launches, and video
SKILLS production.
• Manages workflows, assigns tasks,
• Google Ads Management & Optimization and streamlines processes to • Search Engine Optimization (SEO) maximize team productivity and client • Promotional Advertising Strategy satisfaction.
• Videography & Video Editing • Tracks campaign performance and • Social Media Advertising (Meta, YouTube, etc.) operational metrics to drive • Campaign Performance Analytics & Reporting continuous improvement and • Brand Storytelling & Creative Direction maintain profitability. • Landing Page & Conversion Optimization
Livingood Insurance
Marketing & Digital Strategy Lead
CERTIFICATIONS 2020- Present
• Develops and manages the
Google Ad Partner company's digital marketing
2024-Present presence, including Google Ads
campaigns, SEO optimization, and
CONTACT online advertising strategy to drive
lead generation.
(530) 813-9150 • Creates promotional content and
video assets to strengthen brand
[email protected] awareness and support sales efforts. 747 Plumas Street
Yuba City, Ca 95991 • Analyzes marketing performance to improve reach, engagement, and
conversion.
Exhibit B WAIVER
I represent and attest that I am a person authorized to make representations on behalf of the CONTRACTOR, and represent the following
(mark X if applicable)
Automobile Exemption: I certify that Sapphire Marketismotowigor use vehicles in the performance of the agreement for which this insurance requirement is attached.
Workers' Compensation Exemption: I certify that is not required to carry workers' compensation coverage or has filed an exemption with the State of California as required by law.
I acknowledge and represent that we have met the insurance requirements listed above.
Print Name Kany Hauck _Date_9/232085
Contractor Name Sapphire Marketirg & Sign ao.