City Council Chambers
29844 Haun Road
Menifee, CA 92586
Bill Zimmerman, Mayor
Bob Karwin, District 1
Ricky Estrada, District 2
Lesa Sobek, District 3
Dean Deines, District 4
SPECIAL AGENDA
Menifee City Council
Special Meeting Agenda
Wednesday, February 15, 2023
3:00 PM Special Meeting
Armando G. Villa, City Manager
Jeffrey T. Melching, City Attorney
Kay Vinson, Acting Clerk
SPECIAL MEETING (3:00 PM)
1. CALL TO ORDER
2. ROLL CALL
3. PLEDGE OF ALLEGIANCE
4. STRATEGIC PLAN WORKSHOP
4.1. Strategic Plan Workshop
5. ADJOURN
Menifee Mayor and City Council
February 15, 2023
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CITY OF MENIFEE
SUBJECT: Strategic Plan Workshop
MEETING DATE: February 15, 2023
TO: Mayor and City Council
PREPARED BY: Rebekah Kramer, Assistant to the City Manager REVIEWED BY: Rochelle Clayton, Assistant City Manager
APPROVED BY: Armando G. Villa, City Manager
-------------------------------------------------------------------------------------------------------------------------------
RECOMMENDED ACTION
1. Review and discuss the draft 2023-2028 Strategic Plan.
DISCUSSION
Background
The Strategic Plan establishes the City’s vision for the future and sets a roadmap for meeting current and future needs. In July 2018, the Mayor and City Council adopted the 2018-2023 Strategic Plan extending from July 1, 2018, through June 30, 2023. The City is now in the final year of the current Plan and as such, it is important that as an organization we are proactive in establishing the goals and objectives that will carry the City forward into the next five-year period.
To ensure that the use of resources align with the business goals and objectives established, the new Plan will need to be adopted prior to developing the budget for the upcoming fiscal year (July 1, 2023-June 30, 2024).
On August 17, 2022, the City engaged BerryDunn to facilitate the development of the next Strategic Plan. During the course of the last five months BerryDunn has worked closely with City staff to complete an environmental scan of internal and external forces impacting the organization while also engaging the community in the process. Community engagement and outreach has included a wide range of stakeholder interviews and focus group meetings, in-person and virtual community forums, as well as online community and employee surveys. The City has also contracted with FlashVote to conduct a statistically validated community survey to identify the issues and priorities important to Menifee residents. Information about the Menifee’s strategic planning process has been shared through a centralized social pinpoint page posted on the City’s website (www.cityofmenifee.us/strategicplan) and promoted through text messages, email notifications, social media, and publications (i.e., Menifee Matters, HOA newsletters, community events). The information gathered from each of these sources was presented during a four-hour workshop held with the Mayor and City Council on January 10, 2023.
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City of Menifee Staff Report
Strategic Plan Workshop
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Based upon the information received during the Workshop on January 10, the BerryDunn team worked closely with staff to prepare a draft Plan for review and consideration. The draft Plan includes refinements to the City’s Mission and Vision statements, and establishes the guiding principles, strategic priorities, and objectives for the coming five-year period. Performance measures designed to monitor progress towards the established goals and objectives are also included.
Mission and Vision Statements
A mission statement describes the organization’s purpose or reason for existing. With the input provided during the January 10 Workshop the City’s Mission Statement was restructured and enhanced to include transparency as an essential element in fulfilling the City’s purpose. •Current Mission Statement: Through teamwork and leadership, the City of Menifee provides essential services to improve the quality of life of our community. •Revised Mission Statement: The City of Menifee provides essential services through teamwork, leadership, and transparency to improve the quality of life of our community.
A vision statement defines an organization’s aspirations and desired future state. This should be a concise, forward looking, inspirational, statement aimed at improving the City. Incorporating the feedback provided by the Mayor and City Council during the January 10 Workshop, the City’s vision statement has been refined as shown below.
•Current Vision Statement: Menifee is an inclusive city of kindness, with distinct, vibrant neighborhoods, a well-managed government, a safe community, flourishing arts, historic and cultural resources, recreation opportunities, a strong economy, thriving children and youth, environmental sustainability, with healthy residents of all ages making Menifee a sought-after community to develop partnerships and invest in. •Revised Vision Statement: Menifee is a premier, safe, thriving, and inclusive city that offers vibrant neighborhoods and panoramic scenic vistas with a rich history, flourishing arts, cultural amenities, and diverse recreation opportunities that make Menifee a desired place to live, work, play, and stay.
Guiding Principles
Guiding principles reflect the moral values that establish the standard for behavior and attitudes within an organization. The four guiding principles included in the draft Plan represent the expectations for how the City will conduct its business, make decisions, and deliver programs and services to the community.
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Proposed Guiding Principles
1.People-Focused and Connected – We create a sense of community by serving residents, businesses, employees, and visitors with compassion, kindness, and respect.
2.Accountable and Fiscally Responsible – We use City resources responsibly and take actions to retain the trust of our community.
3.Responsive and Transparent – We are honest, reliable, responsive, and open in our decision-making; creating environments for people to engage where all voices are heard.
4.Solution-Oriented and Proactive – We look to strengthen and enhance our community by anticipating needs, being innovative, and making decisions that are forward-thinking.
Strategic Priorities and Goals
Strategic priorities represent the most important areas of focus for the organization during the five-year planning period. The strategic priorities identified in the draft Plan are representative of the feedback provided by the Mayor and City Council following a review of the factors impacting the City identified through the environmental scan and community engagement process.
Proposed Strategic Priorities
1.Unique Identity - Engage in thoughtful and collaborative planning with stakeholders to develop a distinct sense of place that leverages the community's historic and scenic assets and makes the City a highly attractive and desired destination for residents, businesses, and visitors.
2.Community Engagement and Social Infrastructure – Create opportunities to bring people together, and enhance communication to amplify accessibility, increase awareness, and proactively deliver information to maintain quality of life and build a strong community.
3.Thriving Economy – Encourage intentional smart growth and support the City’s business community so that residents have access to businesses, housing, employment, and well- paying jobs.
4.Safe and Vibrant Community – Provide exceptional public safety and maintain the City's attractive look and feel so that Menifee is one of the safest cities where residents and visitors are secure in their neighborhoods and surrounding spaces.
5.Connectivity and Mobility – Enhance accessibility and link the community with sustainable infrastructure to meet the City’s needs.
The objectives outlined in the draft Plan are designed to support the vision for the future and fulfill the City’s strategic priorities and goals, with performance measures established to monitor progress. Specific capital and operational projects will be prioritized based upon the City’s adopted Strategic Plan and included within the City’s Operating and Capital Improvement Program budgets.
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City of Menifee Staff Report
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Next Steps
Following the Mayor and City Council’s review of the draft document, the Plan will be finalized and presented for adoption in early March. At the same time, staff will provide an update on the implementation of the existing Strategic Plan (2018-2023). Staff will also work with the BerryDunn team to develop an implementation action plan to support the established strategic goals and objectives. The implementation plan will be integrated within the City’s Operating and Capital Improvement Program budgets.
STRATEGIC PLAN OBJECTIVE
The development of the City’s 2023-2028 Strategic Plan involves all the Strategic Plan objectives.
FISCAL IMPACT
There is no fiscal impact associated with the recommended action.
ATTACHMENTS
1. 2023-2028 Draft Strategic Plan
2. 2023-2028 Draft Strategic Plan Presentation
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City of Menifee, California
Initial Strategic Plan Draft
Mission Statement
•The City of Menifee provides essential services through teamwork, leadership, and transparency to improve the quality of life of our community.
Vision Statement
•Menifee is a premier, safe, thriving, and inclusive city that offers vibrant neighborhoods and panoramic scenic vistas with a rich history, flourishing arts, cultural amenities, and diverse recreation opportunities that make Menifee a desired place to live, work, play, and stay.
Guiding Principles
•People-Focused and Connected – We create a sense of community by serving residents, businesses, employees, and visitors with compassion, kindness, and respect.
•Accountable and Fiscally Responsible – We use City resources responsibly and take actions to retain the trust of our community.
•Responsive and Transparent – We are honest, reliable, responsive, and open in our decision-making; creating environments for people to engage where all voices are heard.
•Solution-Oriented and Proactive – We look to strengthen and enhance our community by anticipating needs, being innovative, and making decisions that are forward-thinking.
Strategic Priorities and Goals
1.Unique Identity - Engage in thoughtful and collaborative planning with stakeholders to develop a distinct sense of place that leverages the community's historic and scenic assets and makes the City a highly attractive and desired destination for residents, businesses, and visitors.
Objectives
A. Conduct a place-making and tourism feasibility study as part of developing Menifee as a destination City.
B. Conduct a regional events assessment to identify a signature event that will help make Menifee a destination city.
C. Implement findings of the events assessment to develop a signature event that will help make Menifee a destination city.
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Performance Measures
1. Complete regional events assessment by March 2024
2. Complete the place-making and tourism feasibility study by December 2024
3. Hold the first annual signature event by December 2025
2.Community Engagement and Social Infrastructure – Create opportunities to bring people together and enhance communication to amplify accessibility, increase awareness, and proactively deliver information to maintain quality of life and build a strong community.
Objectives
A. Amplify and diversify communication to enhance community awareness and understanding using print publications, electronic communications, Menifee TV, and town hall meetings.
B. Increase opportunities for the community to gather to support belonging and connectedness.
C. Create engagement opportunities to enhance understanding and participation in City planning, community events, and activities.
D. Develop unique park amenities, green spaces, trails, and recreation programming that serves the diverse needs and desires of the community in alignment with the Parks Master Plan.
Performance Measures
1. Create a facility development plan by December 2023
2. Initiate a comprehensive bi-annual residential satisfaction survey by December 2023
3. Complete an assessment of all the City controlled websites to evaluate usability and compliance with regulatory standards by June 2024
4. Produce and broadcast two original content videos per month by December 2024
5. Increase the number of residents registered to receive city alerts/e-mails and texts by 10% by June 2028
6. Increase social media followers by 50% by June 2028
7. Work in collaboration with Valley-Wide Recreation and Park District (Valley- Wide) to unify the parks in Menifee to better serve the needs of city residents by June 2028
3.Thriving Economy – Encourage intentional smart growth and support the city’s business community so that residents have access to businesses, housing, employment, and well-paying jobs.
Objectives
A. Create a business incubator program/facility to support startups.
B. Streamline the development processes to support a business-friendly environment.
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C. Partner with higher education institutions and other stakeholders to create workforce development programming that supports the training and education of workers and business development.
D. Create business incentive programs to attract and retain businesses in Menifee.
E. Develop a Specific Plan for the Economic Development Corridor Southern Gateway (EDC-SG) Innovation District to support the diversification of Menifee’s economy.
F. Provide enhanced entertainment amenities to increase Menifee’s commercial tax base and create an attractive environment for businesses and workers.
G. Create and maintain a financial sustainability plan to support city government for the long term.
H. Increase reserve fund balances to support the financial sustainability of city government for the long term.
I. Diversify revenue streams to support the financial sustainability of city government for the long term.
J. Implement Enterprise Resource Planning (ERP) system to modernize and streamline City operations.
K. Create reports for monitoring the performance of the development departments to streamline operations.
Performance Measures
1. Create an incubator feasibility plan by December 2023
2. Establish a financial and economic sustainability plan by December 2024
3. Increase the number of new jobs added year over year
4. Acquire facility for business incubator program by December 2024
5. Establish metrics for monitoring the performance of the development departments to streamline operations by July 2024
6. Create an office and lifestyle/retail development incentive program by June 2024
7. Create an incentive program to fast-track the development process by December 2024
8. Execute Memorandums of Understanding (MOUs) with higher education institutions for strategic partnerships by December 2025
9. Adopt the EDC-SG Innovation District Specific Plan by June 2026
10. Complete ERP implementation by June 2026
4.Safe and Vibrant Community – Provide exceptional public safety and maintain the City's attractive look and feel so that Menifee is one the safest cities where residents and visitors are secure in their neighborhoods and surrounding spaces.
Objectives
A. Enhance public safety response times to increase safety in the community.
B. Develop and implement a city-wide safety plan to enhance security and a sense of well-being in the community.
C. Improve safety infrastructure and technology (e.g., street lighting, speed radar feedback signs, rapid rectangular flashing beacons at crosswalks, and surveillance systems) to enhance the sense of security and well-being in Menifee.
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D. Continue to support ongoing professional training and development of the City’s personnel to deliver high-quality services.
E. Create a community preparedness plan to ensure the safety of Menifee’s neighborhoods, businesses, and surrounding spaces.
F. Make progress towards the Vision Zero goal to reduce pedestrian and bicycle fatalities.
G. Beautification of the streetscapes in the City’s main transit corridors.
Performance Measures
1. Implement automatic aid agreements with adjoining fire departments to reduce response times by December 2023
2. Partner with high schools to develop and implement a student public safety training program by December 2024
3. Adopt a comprehensive citywide safety plan by June 2026
4. Develop city-wide response map with future planned development and road infrastructure improvements that guides fire service facility and resource allocation by June 2026
5. Develop a response time matrix for the Menifee Police Department by June 2026
6. Develop a streetscape beautification plan to enhance the City’s main transit corridors by December 2027
7. Decrease pedestrian and bicycle fatalities in accordance with Vision-Zero by 25% by June 2028
8. Provide community cardiopulmonary resuscitation (CPR), first aid, and automated external defibrillator (AED) training as part of the Menifee Life Saver Program to 50 people per year through June 2028
5.Connectivity and Mobility – Enhance accessibility and link the community with sustainable infrastructure to meet the City’s needs.
Objectives
A. Create a traffic mitigation plan to reduce congestion on Menifee’s streets and roadways.
B. Develop a transit mobility plan, identifying transportation options within the City.
C. Install fiber optic cabling and interconnect signals along major corridors to improve traffic flow.
D. Adopt the Complete Streets Plan to improve multi-modal infrastructure for thoroughfares throughout the City.
E. Begin to implement the Smart City and Broadband Master Plan to expand interconnectivity throughout Menifee.
F. Work in collaboration with the County of Riverside, surrounding communities, and regional partners to assess and mitigate the impacts of growth and development outside City limits, providing for regional infrastructure development and essential services.
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Performance Measures
1. Maintain roadway Pavement Condition Index (PCI) greater than 70
2. Increase satisfaction with alternative modes of transportation (trails, biking, etc.) bi- annually through June 2028
3. Increase fiber optic connectivity to traffic signals and city facilities by 5% per year through June 2028
4. Increase grant funding for capital projects year over year through June 2028 Item Title: 4.1
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City of Menifee Strategic Planning Presentation
City Council Work Session
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2 Plan Development
City Council
• Mission Statement
• Vision Statement
• Guiding Principles or
Values
• Strategic Priorities
• Strategic Goals
City Leadership
• Current and Future State
• Strategic Objectives
• Performance Measures
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3 The mission statement describes
an organization’s purpose or reason
for existing. It is the public statement of
the contribution it promises to make to
help accomplish the community vision.
It answers the questions: Why do we
exist? What do we do?
A vision statement defines your desired
future state and provides direction for
where Menifee is going as a community.
It answers the question: What will
Menifee look and feel like 5 years from
now? 20 years from now?
Mission Statement, Vision Statement, and Guiding Principles Guiding principles are the precepts that
guide an organization throughout its life in
all circumstances, irrespective of changes
in its goals, strategies, type of work or the
top management. They are expectations
for how the city will conduct its business,
make decisions, and deliver programs
and services to the community.
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4 The City of Menifee provides
essential services through teamwork,
leadership, and transparency to
improve the quality of life of our
community.
New Mission Statement
Review Mission Statement
Through teamwork and leadership,
the City of Menifee provides
essential services to improve the
quality of life of our community.
Existing Mission Statement
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5 Review Vision Statement
New Vision Statement
Menifee is a premier, safe, thriving, and
inclusive city that offers vibrant
neighborhoods and panoramic scenic
vistas with a rich history, flourishing
arts, cultural amenities, and diverse
recreation opportunities that make
Menifee a desired place to live, work,
play, and stay.
Existing Vision Statement
Menifee is an inclusive city of kindness, with
distinct, vibrant neighborhoods, a well-
managed government, a safe community,
flourishing art, historic and cultural
resources, recreation opportunities, a
strong economy, thriving children and youth,
environmental sustainability, with healthy
residents of all ages making metaphysician
after community to develop partnerships
and invest in.
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6 People-Focused and Connected – We create a sense of community by serving residents, businesses, employees, and visitors with compassion, kindness, and respect.
Accountable and Fiscally Responsible – We use City resources responsibly and take actions to retain the trust of our community. Responsive and Transparent – We are honest, reliable, responsive, and open in our decision-making; creating environments for people to engage where all voices are heard.
Solution-Oriented and Proactive – We look to strengthen and enhance our community by anticipating needs, being innovative, and making decisions that are forward-thinking.
Review Guiding Principles
New Guiding Principles
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7 Unique Identity
Engage in thoughtful and collaborative
planning with stakeholders to develop
a distinct sense of place that leverages
the community's historic and scenic
assets and makes the City a highly
attractive and desired destination for
residents, businesses, and visitors.
Strategic Priorities
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8 Objectives
§ Conduct a place-making and tourism feasibility study as part of developing Menifee as a destination City.
§ Conduct a regional events assessment to identify a signature event that will help make Menifee a destination city.
§ Implement findings of the events assessment to develop a signature event that will help make Menifee a destination city.
Performance Measures
§ Complete regional events assessment by March 2024
§ Complete the place-making and tourism feasibility study by December 2024 § Hold the first annual signature event by December 2025 Unique Identity
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9 Community Engagement and
Social Infrastructure
Create opportunities to bring people together
and enhance communication to amplify
accessibility, increase awareness, and
proactively deliver information to maintain
quality of life and build a strong community.
Strategic Priorities
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10 Objectives
§ Amplify and diversify communication to enhance community awareness and understanding using print publications, electronic communications, Menifee TV, and town hall meetings. § Increase opportunities for the community to gather to support belonging and connectedness. § Create engagement opportunities to enhance understanding and participation in City planning, community events, and activities.
§ Develop unique park amenities, green spaces, trails, and recreation programming that serves the diverse needs and desires of the community in alignment with the Parks Master Plan.
Performance Measures
§ Create a facility development plan by December 2023
§ Initiate a comprehensive bi-annual residential satisfaction survey by December 2023 § Complete an assessment of all the City controlled websites to evaluate usability and compliance with regulatory standards by June 2024
§ Produce and broadcast two original content videos per month by December 2024 § Increase the number of residents registered to receive city alerts/e-mails and texts by 10% by June 2028 § Increase social media followers by 50% by June 2028
§ Work in collaboration with Valley-Wide Recreation and Park District (Valley-Wide) to unify the parks in Menifee to better serve the needs of city residents by June 2028 Community Engagement and Social Infrastructure
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11 Thriving Economy
Encourage intentional smart growth
and support the city’s business
community so that residents have
access to businesses, housing,
employment, and well-paying jobs.
Strategic Priorities
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12 Objectives
§ Create a business incubator program/facility to support startups. § Streamline the development processes to support a business-friendly environment. § Partner with higher education institutions and other stakeholders to create workforce development programming that supports the training and education of workers and business development. § Create business incentive programs to attract and retain businesses in Menifee. § Develop a Specific Plan for the Economic Development Corridor Southern Gateway (EDC-SG) Innovation District to support the diversification of Menifee’s economy. § Provide enhanced entertainment amenities to increase Menifee’s commercial tax base and create an attractive environment for businesses and workers.
§ Create and maintain a financial sustainability plan to support city government for the long term. § Increase reserve fund balances to support the financial sustainability of city government for the long term. § Diversify revenue streams to support the financial sustainability of city government for the long term. § Implement Enterprise Resource Planning (ERP) system to modernize and streamline City operations. § Create reports for monitoring the performance of the development departments to streamline operations.
Thriving Economy
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13 Performance Measures
§ Create an incubator feasibility plan by December 2023 § Establish a financial and economic sustainability plan by December 2024 § Increase the number of new jobs added year over year
§ Acquire facility for business incubator program by December 2024 § Establish metrics for monitoring the performance of the development departments to streamline operations by July 2024
§ Create an office and lifestyle/retail development incentive program by June 2024 § Create an incentive program to fast-track the development process by December 2024 § Execute Memorandums of Understanding (MOUs) with higher education institutions for strategic partnerships by December 2025
§ Adopt the EDC-SG Innovation District Specific Plan by June 2026 § Complete ERP implementation by June 2026
Thriving Economy
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14 Safe and Vibrant Community
Provide exceptional public safety and
maintain the City's attractive look and
feel so that Menifee is one the safest
cities where residents and visitors are
secure in their neighborhoods and
surrounding spaces.
Strategic Priorities
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15 Objectives
§ Enhance public safety response times to increase safety in the community. § Develop and implement a city-wide safety plan to enhance security and a sense of well-being in the community.
§ Improve safety infrastructure and technology (e.g., street lighting, speed radar feedback signs, rapid rectangular flashing beacons at crosswalks, and surveillance systems) to enhance the sense of security and well-being in Menifee.
§ Continue to support ongoing professional training and development of the City’s personnel to deliver high- quality services.
§ Create a community preparedness plan to ensure the safety of Menifee’s neighborhoods, businesses, and surrounding spaces.
§ Make progress towards the Vision Zero goal to reduce pedestrian and bicycle fatalities. § Beautification of the streetscapes in the City’s main transit corridors.
Safe and Vibrant Community
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16 Performance Measures
§ Implement automatic aid agreements with adjoining fire departments to reduce response times by December 2023
§ Partner with high schools to develop and implement a student public safety training program by December 2024
§ Adopt a comprehensive citywide safety plan by June 2026 § Develop city-wide response map with future planned development and road infrastructure improvements that guides fire service facility and resource allocation by June 2026 § Develop a response time matrix for the Menifee Police Department by June 2026 § Develop a streetscape beautification plan to enhance the City’s main transit corridors by December 2027 § Decrease pedestrian and bicycle fatalities in accordance with Vision-Zero by 25% by June 2028 § Provide community cardiopulmonary resuscitation (CPR), first aid, and automated external defibrillator (AED) training as part of the Menifee Life Saver Program to 50 people per year through June 2028 Safe and Vibrant Community
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17 Connectivity and Mobility –
Enhance accessibility and link the
community with sustainable
infrastructure to meet the City’s needs.
Strategic Priorities
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18 Objectives
§ Create a traffic mitigation plan to reduce congestion on Menifee’s streets and roadways. § Develop a transit mobility plan, identifying transportation options within the City. § Install fiber optic cabling and interconnect signals along major corridors to improve traffic flow. § Adopt the Complete Streets Plan to improve multi-modal infrastructure for thoroughfares throughout the City.
§ Begin to implement the Smart City and Broadband Master Plan to expand interconnectivity throughout Menifee.
§ Work in collaboration with the County of Riverside, surrounding communities, and regional partners to assess and mitigate the impacts of growth and development outside City limits, providing for regional infrastructure development and essential services.
Performance Measures
§ Maintain roadway Pavement Condition Index (PCI) greater than 70 § Increase satisfaction with alternative modes of transportation (trails, biking, etc.) bi-annually through June 2028
§ Increase fiber optic connectivity to traffic signals and city facilities by 5% per year through June 2028 § Increase grant funding for capital projects year over year through June 2028 Connectivity and Mobility
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19 § What is your feedback on the
Strategic Plan?
§ Mission Statement
§ Vision Statement
§ Guiding Principles
§ Strategic Priorities
§ Objectives
§ Performance Measures
Discussion
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20 Next Steps
Final adoption in March
2023.
In alignment with the
City’s Budgeting
process, BerryDunn will
develop tools to assist
with performance
monitoring.
Implement Plan during
Fiscal Years 2023 –
2028.
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