City Council Chambers
29844 Haun Road
Menifee, CA 92586
RIcky Estrada, Mayor
Bob Karwin, District 1
Vacant, District 2
Dan Temple, District 3
Dean Deines, District 4
SPECIAL AGENDA
Menifee City Council
Special Meeting Agenda
Wednesday, January 15, 2025
4:00 PM Special Meeting
Armando G. Villa, City Manager
Jeffrey T. Melching, City Attorney
Stephanie Roseen, City Clerk
SPECIAL MEETING (4:00 PM)
1. CALL TO ORDER
2. ROLL CALL
3. PLEDGE OF ALLEGIANCE
4. DISCUSSION ITEMS
4.1 City of Menifee District 2 Vacancy – Applicant Forum RECOMMENDED ACTION
1. Facilitate an opportunity for District 2 City Council applicants to present themselves and address the City Council as part of the appointment process established by the City Council.
5. ADJOURN
Decorum Policy Notes
The Council anticipates and encourages public participation at its Council meeting on agenda items. Please turn your cell phones off, refrain from talking in the audience or outbursts that may be disruptive. We encourage participation and ask for a mutual respect for the proceedings.
Staff Reports
Materials related to an item on this agenda, including those submitted to the City Council after distribution of the agenda packet, are available for public inspection by contacting the City Clerk Department at City Hall located at 29844 Haun Road or by calling (951) 6726777 during normal business hours.
Compliance with the Americans with Disabilities Act
If you need special assistance to participate in this meeting, you should contact the City Clerk Department at (951) 6726777. Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to this meeting.
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CITY OF MENIFEE
SUBJECT: City of Menifee District 2 Vacancy – Applicant Forum MEETING DATE: January 15, 2025
TO: Mayor and City Council
PREPARED BY: Stephanie Roseen, City Clerk
REVIEWED BY: Stephanie Roseen, City Clerk
APPROVED BY: Armando G. Villa, City Manager
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RECOMMENDED ACTION
1. Facilitate an opportunity for District 2 City Council applicants to present themselves and address the City Council as part of the appointment process established by the City Council.
DISCUSSION
On December 17, 2024, staff brought forward a staff report outlining the options for the City Council to fill the vacancy for District 2 created by the election of Ricky Estrada as Mayor. Those options included holding a special election on November 4, 2025, appointing an eligible resident from District 2, or adopt an ordinance for a temporary appointment of a District 2 resident to the City Council and a special election. The City Council voted to move forward with an appointment process to fill the vacancy.
The appointment process discussed by the City Council involved a request for interested individuals to submit a Statement of Interest to the City. Additionally, City Councilmembers provided staff with questions to be consolidated for a question-and-answer forum.
The City advertised the vacancy of District 2 on December 23, 2024 with a due date set for the Statement of Interests on January 7, 2025 by 5:00 PM. At the end of the application period the City received nine submittals. Applicants’ submittals are attached for Council’s consideration. In the interest of privacy, addresses, phone numbers, and emails have been redacted from applications. The City Clerk has reviewed the minimum qualifications for the applicants have been met and all are registered voters within District 2 of the City of Menifee.
Statements of Interest were received by the following applicants: Altie Holcomb, Barbara Brohl, Ben Diederich, George Mills, Jeffrie White, Joe Long, Laz Peterson, Richard Sierra, and Thomas Fuhrman.
During this special meeting, each applicant will be provided three minutes to address the City Council on the questions that were published and incorporated into the Statement of Interest.
Item Title: 4.1
City of Menifee District 2 Vacancy – Applicant Forum
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City of Menifee Staff Report
District 2 Vacancy
January 15, 2025
2 5
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The questions are as follows:
1. Why do you want to represent District 2, and what unique goals would you bring to the Council?
2. Can you share examples of your past or current involvement in the community and how you would continue to engage with residents?
3. What are the top three issues facing Menifee residents, and what specific improvements or mitigation efforts do you believe are needed?
4. What do you envision Menifee’s “Unique Identity” to be?
5. What is your perspective on the growth Menifee has experienced?
6. What role should the city play in attracting businesses and amenities, and how should the infrastructure to support these developments be funded?
7. A recent Channel 5 News report stated that nearly 80% of renters in Menifee are rent burdened, making Menifee one of the most impacted in the state. Would you support the development of more diverse housing options to address this issue? During the beginning of the meeting, the City Clerk will conduct a random draw to determine the order in which the applicants will address the City Council.
The City Council may ask follow-up questions following the applicants’ presentation to help provide clarity on the answers provided.
Discussion and consideration of appointment to the vacancy is scheduled during the 6:00 PM regular meeting on January 15, 2025.
STRATEGIC PLAN OBJECTIVE
Regular City Business
FISCAL IMPACT
There is no fiscal impact associated with the recommended action.
ATTACHMENTS
1. Altie Holcomb Statement of Interest
2. Barbara Brohl Statement of Interest
3. Ben Diederich Statement of Interest
4. George Mills Statement of Interest
5. Jeffrie White Statement of Interest
6. Joe Long Statement of Interest
7. Laz Peterson Statement of Interest
8. Richard Sierra Statement of Interest
9. Thomas Fuhrman Statement of Interest
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1 Altie T. Holcomb
Menifee, California 92584 Cell: Email:
EDUCATION:
Master of Arts, Political Science Awarded: January 3, 2023 California State University, Fullerton
Master of Arts, Christian Ministry Awarded: April 2008 Wayland Baptist University, Honolulu
Bachelor of Arts, Political Science Awarded: May 1999 San Diego State University
WORK EXPERIENCE:
Government Affairs Officer, March Joint Powers Authority June 2024 to Present Riverside, CA
Serves as Government Affairs Officer for the March Joint Powers Authority (MJPA).
HIGHLIGHTS:
Reviews, tracks and analyzes proposed federal, state and local legislation and its impacts on MJPA operations.
Represents the authority at various community meetings and provides updates regarding MJPA operations.
Senior Field Representative, Senator Richard D. Roth December 2012 to June 2024 Riverside, CA
Served as the Senior Field Representative for California state Senator Richard Roth.
HIGHLIGHTS:
Developed and implemented district-wide programs connecting constituents with a variety of priority initiatives, human services.
Oversaw policy areas of military/veterans affairs, legal/judicial, public safety and energy in the district.
Briefed and staffed the Senator for district meetings and keeps him apprised of current issues and legislative impacts on his constituents.
Tracked legislation and analyzed their impacts on constituents and organizations.
Interacted with federal, state, county, and city offices in western Riverside County.
Provided legislative updates to various community groups and stakeholders.
Successfully organized town hall meetings, special events and community engagement events for the Senator.
Exercised confidentiality and discretion in a fast-paced and fluid professional environment.
Assisted constituents with inquiries while navigating state agencies for resolution.
Presented proclamations and certificates of recognition on the Senat Served as inaugural chairman of the Riverside Area Veterans Expo.
Served as inaugural chairman of the Riverside Veterans Recognition Program.
Senior Marine Corps JROTC Instructor, Murrieta Valley High School August 2009 to December 2012 Murrieta, CA
Served as Senior Marine Instructor for 115 cadets and staff member, overseeing their academic instruction in various areas including military drill, citizenship, U.S. government, uniform inspections, physical fitness, and other topics.
Mentored cadets in learning critical life skills including leadership, character development, and career development.
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2 HIGHLIGHTS:
Successfully oversaw the administration and operations of a Marine Corps Junior ROTC unit.
Taught leadership and curriculum-based classes to junior and senior cadets.
Coached Girls Varsity Basketball, leading to two Southwestern League Championships and CIF Playoffs.
Logistics Officer, U.S. Marine Corps August 1989 to August 2009 Continental U.S. and Overseas
Served 20 years in the Marine Corps in the administration, supply and logistics fields. Successfully led and managed personnel, equipment and supply accounts of over $1 million and helped facilitate various deployments and redeployments during exercises and in combat zones. Retired as a Captain. Participated in Operations Desert Shield and Desert Storm (1990-91) and Operation Iraqi Freedom (2003, 2008).
HIGHLIGHTS:
Served as Commander of a 63-person aviation ground support detachment, and successfully led them in conducting various support missions in Western Al Anbar province, Iraq, during Operation Iraqi Freedom (2008).
Served as Team Embarkation Officer of the USS Duluth (LPD-6) during Operation Iraqi Freedom (2003).
Commanded a 140-person company, providing tactical vehicle and maintenance support to combat, combat service support and aviation units as well as outside agencies.
ADDITIONAL SKILLS AND EXPERIENCE:
Excellent communication skills, professionalism and self-awareness.
Ability to engage with any and all demographics and cultures.
Extensive knowledge of local politics, local legislative offices and general political issues.
Ability to collaborate with community partners and stakeholders.
Sensitive to and understands the cultural and socioeconomic diversity of local populations.
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Barbara J. Brohl
Menifee, CA 92587
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Qualifications
My career has been spent balancing business experience and public service.
I obtained extensive legal, regulatory, and technology experience while working in the telecommunications industry. I started out in IT, designing systems, developing software, and negotiating technology contracts. After graduating from law school, I was promoted to a corporate lawyer for Qwest Communications, where I directed and developed the legal strategy and direction regarding Qwest’s general Regulatory Compliance requirements and ensured that company’s product strategy direction complied with all federal and state regulatory obligations while furthering corporate product and service goals. In addition, I performed regulatory evaluation of and submitted regulatory applications for mergers & acquisitions of broadband and fiber companies in several states. At the same time, I also negotiated large broadband and fiber wholesale agreements.
While at Qwest, I was elected to the board of directors for the Regional Transportation District – the bus and light rail agency. During that time, I learned how to govern and develop policy, in addition to dealing with constituents’ issues and concerns. I was a member of the Executive Committee, the General Manager Search and Compensation Committee, and oversaw the multi-billion-dollar budget for the FasTracks project which was considered a model for the country at that time. In support of those transit projects, I actively worked on the RFP for the Penta P – public / private partnership business relationship and oversaw the deliverables and budget for the light rail build out project. I was selected to be a Trustee for the Salaried Employees Pension Trust, overseeing the plan, approving appropriate investment strategies, and ensuring that the financial health of the Pension Trust was maintained.
These experiences led to my being appointed to (then) Governor Hickenlooper’s Cabinet as the Executive Director for the Department of Revenue (DOR). DOR is a department that is not singularly focused and has several constituent-facing responsibilities. I led a multi-level organization of approximately 1,400 employees with an annual budget of approximately $500 million. I was responsible for leading the Tax Division; Division of Motor Vehicles; Lottery; and Enforcement for Gaming, Liquor & Tobacco, Racing, Automotive Dealers, and Cannabis.
I regularly presented to and testified before the Colorado Legislature, in particular: 1) the Joint Budget Committee; the Legislative Audit Committee; and 3) the Joint Finance Committees; regarding financial matters, audit matters, cannabis regulation, and general state of DOR.
State Tax – I had executive oversight of and developed an understanding of tax policy, budgeting, and financial management. I ensured the financial integrity in collecting and disbursing state tax revenues, and the integrity of all products and services provided to constituents; demonstrated through internal and external annual audits.
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Barbara J. Brohl
Menifee, CA 92587
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DMV – I spearheaded process improvements and successfully oversaw the driver license system replacement project, securing funding, and overseeing the implementation of SaaS technology solutions to replace aging DMV systems.
Lottery – I oversaw the integrity of the lottery game process and the proceeds which funded outdoor Colorado parks and recreation.
Regulation & Enforcement for the Gaming, Liquor & Tobacco, Racing, Automotive Dealers, and Cannabis industries – I oversaw regulatory programs that used education, workshops, compliance, and criminal enforcement, balancing public safety and regulatory burden.
Most recently, I was on the board of the Elevations Credit Union where I served as Treasurer and Audit Committee Vice-Chair.
Background
I grew up poor, so understand the value of hard work and the value of a dollar. I went to work right out of high school; college was not within my reach at that time. I started college in my 30’s, working full-time while graduating in 4 years and then going on to law school. I believe in the value of education and that it should be accessible for all and that a lack of resources should not be what prevents individuals from getting an education if they desire it. As a result, I have been on non-profit boards that support education, such as the DSST Public Schools, which is a network of open enrollment charter public schools with STEM-focused programs. I was also on the board of the Latinas First Foundation, which provides scholarships, mentorship and networking opportunities, and honors Latina Trailblazers and Unsung Heroines.
Reasons for Seeking Appointment to the District 2 Council Seat
Based on my previous public service I believe strongly in giving back to my community, and for that reason I am interested in being appointed to the Menifee City Council. I believe we have an obligation to get involved in our communities. With my business and government background, serving on Menifee’s city council is a perfect way to do that.
My husband and I purchased a home in the Audie Murphy Ranch development 2 ½ years ago and really enjoy the area. We moved here from a city in Colorado – Lakewood – with about the same population as Menifee. It is considered a “bedroom community” because it has no major industries and is lived in by people who go to another town or city to work. We had previously lived in the city of Denver, which is much larger and has a much larger population. The city of Lakewood is adjacent to the city of Denver.
Because of my background, my qualifications, and my experience – in both the public and private sectors - I believe I can bring insight and understanding to the discussions surrounding growth and the future of our community.
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Barbara J. Brohl
Menifee, CA 92587
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Vision for Representing District 2
I want to ensure that District 2 and its needs continue to be represented in the future of Menifee. I embrace the diversity of the area and will foster strategic and managed growth, such that the city is economically sound to support its future. Menifee is a desirable place to live and work, and I want to ensure that it maintains its character while meeting the needs of all of its residents.
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Barbara J. Brohl
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Questions
1. Why do you want to represent District 2, and what unique goals would you bring to the Council?
As noted in my Statement of Interest, with my previous public service I believe strongly in giving back to my community, and for that reason I am interested in being appointed to the Menifee City Council. I believe it we have an obligation to get involved in our communities.
With my business and government background, serving on Menifee’s city council is a perfect way to do that.
My husband and I purchased a home in the Audie Murphy Ranch development 2 ½ years ago and really enjoy the area. We moved here from a city in Colorado – Lakewood – with about the same population as Menifee. It is considered a “bedroom community” because it has no major industries and is lived in by people who go to another town or city to work. We had previously lived in the city of Denver, which is much larger and has a much larger population. The city of Lakewood is adjacent to the city of Denver.
Because of my background, my qualifications, and my experience – in both the public and private sectors - I believe I can bring insight and understanding to the discussions surrounding growth and the future of our community.
2. Can you share examples of your past or current community involvement and how you would continue to engage with residents?
During my tenure as an elected member of the Regional Transportation District Board of Directors, I regularly engaged with my constituents, which included both the public and the business community. It is important to use different avenues for engagement in order to interact with constituents in the way they feel most comfortable. For example, I interacted with constituents on an in-person basis, by attending ad-hoc neighborhood meetings, weekly public board meetings, community meetings and events, business events, district-wide events, in addition to through email, newsletters, and a website that focused on the work I was performing, the projects I was working on, decisions being contemplated, and obtaining their input. It was also necessary to engage with fellow governing bodies, such as the Denver Regional Council of Governments (DRCOG), the Metro Mayors’ Caucus and the State Legislature.
3. What are the top three issues facing Menifee residents, and what specific improvements or mitigation efforts do you believe are needed?
Growth – growth is happening and will continue to happen. The question is whether it is uncontrolled growth or strategic growth. My answer to #5 fully addresses the rest of this question.
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Barbara J. Brohl
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Job Creation – My answers to #6 and #7 address what is needed to address job creation.
Affordability – affordability of housing and food is an important concern. The answer to #7 addresses what is needed to address housing and the discussion on job creation and business development addresses what is needed to address other costs challenges.
4. What do you envision Menifee’s “Unique Identity” to be?
Menifee was born in 2008 when a collection of smaller communities – including the traditional lands of the Luiseno and Pechanga Indian tribes, Sun City, Quail Valley, and Romoland – voted to incorporate it. Menifee has a rich history with the diversity of each of these communities and is working hard to ensure that all of its constituencies and residents and their needs are represented in its planned development.
Menifee’s “unique identity” is that it is comprised of diverse communities with diverse histories and diverse needs. Approaching its growth needs with thoughtfulness and care will allow Menifee to integrate its past with its future and to do so in a manner that does not disenfranchise any of its residents.
5. What is your perspective on the growth Menifee has experienced?
Menifee is a growing city – in fact, it is growing fast. It is a beautiful locale with great weather and a close proximity to the coast. It will continue to grow. People want to live here.
Menifeebusiness.com reported that it is “recognized as the top city for growth in California and the top 15 in the nation.” It is considered to be a “boomtown”. As such, growth and density will happen – the key is to guide it – determine the type of growth we want and then manage it. Families are moving in and the need and demand for more housing, amenities, schools, shopping, dining, entertainment, roads, etc., will continue. Along with that is employment – central to a good economy for the city are businesses that provide the types of jobs residents want and are now commuting to other cities to have. When individuals work and play in other cities, many times that’s where they leave their dollars. People go out to lunch near where they work, they may shop near where they work, they may play near where they work – and that translates into tax dollars being spent near where they work. Having lived in what’s considered a bedroom community – where people live, but they work somewhere else – I have experienced this quite a bit. I firmly believe that Menifee can continue to grow, do it strategically, meet the needs of those who have lived here for entire lifetimes, and meet the needs of those who have made conscious decisions to live here. To do that requires planning, infrastructure, and the right businesses.
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Barbara J. Brohl
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6. What role should the city play in attracting businesses and amenities, and how should the infrastructure to support these developments be funded?
The city should play a large role in attracting businesses and amenities. That role needs to start with a short-term and long-term strategic plan with 5-, 10-, 15-, and 20-year increments that address the following:
A vision of what the city will look like in the future Understanding of what Menifee residents want and need The types of businesses and infrastructure that are part of the plan Goals for each phase
Identification of the stakeholders for each phase
Key performance indicators that designate success
Continuous feedback loop
Determination of cost and how it will be funded
Interim deliverables and success factors
The city does not need to do this all by itself. Other projects that I have been part of have availed themselves of public / private partnerships, whereby the industries, business community, and development community work with the city to perform the buildout, to commit to bringing their businesses and industries here, and as part of the partnership, agree to up-front much of the funding that is needed for development in exchange for tax breaks, a trained workforce, and the ability to manage their growth strategically, for example. It tends to bring the best of both worlds together but does require oversight with integrity.
7. A recent Channel 5 News report stated that nearly 80% of renters in Menifee are rent burdened, making the city one of the most impacted in the state. Would you support the development of more diverse housing options to help address this issue?
I have often said that the measure of a government is how it treats its most vulnerable populations. Those individuals who are rent burdened are in that category. Having housing insecurity is as detrimental as having food insecurity. This is a very complicated issue and I would support looking at more diverse housing options to help address the issue. I believe we must look beyond only housing options – we should look at how we ensure that individuals have good job training, good education, and access to good jobs. As I looked at this news report, I saw that Santa Clara, CA ranked in the top ten for best cities for renters, so I took a look at the differences. Its population is similar to Menifee, but where it differs is in its job market.
Attracting the right kind of high-paying jobs to this area would also help renters to afford rent.
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Latinas First Foundation Board (2018 – 2022)
- Granted scholarships to students, and oversaw comprehensive networking and mentoring program Denver Employee Retirement Program (DERP) (2011 – 2011) - Appointed by the Denver Mayor
- Oversaw and approved trust investment financial documents to ensure ROI to support pension financial health, which ensured full funding of Pension Trust Corporate Boardbound Program 2018 - 2019
- One-year board readiness program for C-suite level executive women
Corporate Leadership / Professional Experience
B J Brohl Strategies, Principal – Denver, CO / Menifee, CA - 2017 – Present - Government Affairs consulting for law firms regarding the state regulatory environment.
Colorado Department of Revenue – Denver, CO 2011 – 2017 Executive Director and State Licensing Authority with responsibility for:
- Leading a multi-level organization of approximately 1,400 employees with an annual budget of approximately $500 million.
- Leading Colorado’s Tax Division; Division of Motor Vehicles; Lottery; and Enforcement for Gaming, Liquor & Tobacco, Racing, Automotive Dealers, and Marijuana. - Regularly presenting to and testifying before the Colorado Legislature, in particular: 1) the Joint Budget Committee; the Legislative Audit Committee; 3) the Joint Finance Committees; regarding financial matters, audit matters, cannabis regulation, and general state of the Department - Ensuring the financial integrity in collecting and disbursing $12 – 14 billion in state tax revenues; integrity of all products and services provided to customers; demonstrated through internal and external annual audits.
- Ensuring that regulatory programs are implemented using education, workshops, compliance, and criminal enforcement, in a manner that balances public safety with burden on the industries. - Oversaw the implementation of SaaS technology solutions to replace aging Tax and DMV systems. - Directed the implementation of a METRC Users’ Group with membership from regulators, industry, 3rd-party API vendors, and METRC, LLC.
Qwest Communications International – Denver, CO 1978 – 2011 - Corporate Counsel, Corporate Law Department
- Regulatory Director / Expert Witness, Information Technologies - Software Developer, Systems Architect, Project Manager, Information Technologies
Demonstrated Skills
Governance:
- Directed and developed the legal strategy and direction regarding Qwest’s general Regulatory Compliance requirements and ensured that company’s product strategy direction complied with all federal and state regulatory obligations while furthering corporate product and service goals. - Reviewed Qwest’s retail products and services to ensure they complied with all federal and state regulatory non-discrimination obligations.
- Performed regulatory evaluation of and submitted regulatory applications for mergers & acquisitions in several states of broadband and fiber companies.
- Negotiated large broadband and fiber wholesale agreements.
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- Executive oversight of all internal audit & external audit activities and directed training on fraud recognition and reporting requirements to all Department of Revenue employees.
Regulatory Policy:
- Worked extensively with the Colorado State Legislature for six years in developing policy and statutes to implement that policy.
Business Development and Marketing:
- Oversaw the Lottery Division’s increased profitability by more than 25%, distributing more than $770M to its beneficiaries.
- Oversaw all marketing activities, including: social media, bricks & mortar, and website-based marketing channels; evaluated profitability and return on investment on specific channels and specific games; and maximized profits to its beneficiaries.
- Partnered with and advised Qwest’s Marketing Division to ensure that the company’s product and marketing strategies complied with all federal and state regulatory obligations while furthering corporate product and service goals.
Reorganization and Innovation:
- Directed extensive process and system improvements throughout the Department of Revenue, resulting in streamlined tax processing for taxpayers, doubling the number of on-line filing of sales tax returns to 82% and on-line filing of corporate returns to 56%, and technology projects delivered with quality, on time and on budget.
- Successfully obtained $94M in funding from the Colorado Legislature Joint Budget Committee to replace the obsolete driver and vehicle systems with a configurable off-the-shelf software system; completed on time and under budget.
- Process & system improvements significantly reduced wait times and increased online capabilities with a 37% increase in online driver license renewals.
Strategy Development of Cannabis Regulation:
- Executive oversight of the development and implementation of the first-in-the-world regulatory program for adult-use cannabis, known globally as “The Colorado Model”. - Co-chair of the Amendment 64 Implementation Task Force. - As State Licensing Authority, ensured appropriate licensing requirements were met, rigorous rules were established, and regulatory program was developed that balanced public safety and burden on the industry.
- Consulted with governments on both national and international levels to present “The Colorado Model.”
- Notable engagements include: 1) Panelist at the Commission on Narcotic Drugs at the United Nations in Vienna, Austria; 2) , Keynote speaker at The Transparent Chain Conference in the Netherlands advising government and key stakeholders regarding their move toward full regulation of cannabis; and 3) Member of the expert review panel for the 2018 Report on Regulation by the Global Commission on Drug Policy.
Education / Awards
Education
- J.D., University of Denver, Sturm College of Law, 1995 - B.S., with honors, Regis University – Business Management, with minor in Computer Science Awards
- Top 25 Most Powerful Women in Business, Colorado Women’s Chamber of Commerce, 2019 - Lifetime Achievement Award, Colorado Hispanic Bar Association, 2019 - State Executive of the Year Award, National Association of State CIOs, 2017 - Lifetime Achievement Award, Center for Legal Inclusiveness, 2017 - Trailblazers Award by the Latinas First Foundation, 2015 - Outstanding Women in Business – Finance, Accounting, & Banking, Denver Business Journal, 2015 Item Title: 4.1
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- Outstanding Lawyer Award, Colorado Hispanic Bar Association, 2008
Publications / Public Speaking / Media
Publications
- Co-Author, If New Yorkers Join The Recreational Cannabis Bandwagon, What Could They Learn From Colorado? (Forbes Magazine, Jan 25, 2019)
- Expert Review Panel, 2018 - REGULATION - THE RESPONSIBLE CONTROL OF DRUGS, Global Commission on Drug Policy Report (September, 2018)
- Expert Advisor, 2018 AN EXPERIMENT WITH A CLOSED CANNABIS CHAIN, Advisory Committee to Dutch Government (June, 2018)
Public Speaking
- Frequently requested speaker about cannabis to local, national, and international audiences addressing regulatory, financial, enforcement, and legal matters - Keynote speaker at numerous local, national, and international conferences, notably:
o Uruguay, Switzerland, Germany (Berlin and Frankfurt), the Netherlands (Amsterdam and Utrecht), New York, Rhode Island, Florida, Texas, Pennsylvania, California, Nevada, Illinois, Colorado, District of Columbia, New Jersey, Massachusetts, and the Biennial of the Americas o United Nations Commission on Narcotic Drugs (side event) –Vienna, Austria o Plenary Session before Inter-American Drug Abuse Control Commission – Washington, D.C.
Media / Interviews
- Have been extensively interviewed by local, national, and international media, notably:
o Nieuwsuur from the Netherlands, Calgary TV News, Fortune Magazine, The Economist, BNN, CNN with Ana Cabrera, CBS This Morning, CNN with Fredricka Whitfield, Brookings, and ABC News Nightline.
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Statement of Interest
Submitted by:
Joe Long
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1. Why do you want to represent District 2, and what unique goals? As a candidate with a smart growth platform, I want to represent Menifee's District 2 because I am deeply committed to fostering balanced development that enhances our quality of life while preserving the unique character of our community. District 2 represents a vital part of Menifee’s growth, with its mix of residential neighborhoods, major businesses, and open spaces.
I believe we can create a sustainable future for District 2 by focusing on improving infrastructure, managing traffic congestion, and promoting local businesses to create jobs and boost the local economy. At the same time, I’m dedicated to ensuring we protect and enhance the small-town charm and family-friendly environment that make Menifee such a special place to live.
I want to bring a voice to our community that prioritizes thoughtful planning—investing in safe streets and sidewalks, accessible parks, and vibrant public spaces, while also addressing pressing issues like housing affordability and public safety. My goal is to engage with residents, listen to their concerns, and work collaboratively to shape policies that meet both current needs and future aspirations for District 2.
By representing District 2, I will advocate for smart, responsible growth that benefits all residents and builds a stronger, more connected Menifee."
2. Your community involvements and how you would continue to engage with residents * The 2020 Cottonwood Community’s July 4th Caravan Parade In 2020, as the COVID-19 pandemic disrupted lives worldwide, traditional celebrations were put on hold to prioritize public health and safety. Despite the restrictions, as president of the Cottonwood Community HOA, the board and our community organized a unique and safe alternative: a July 4th caravan parade, where each family could participate from the safety of their own vehicle or standing in front of their house, ensuring physical distancing while fostering unity and patriotism.
To add to the festive atmosphere, each car was adorned with American flags, and families brought portable speakers to play and sing patriotic songs. The combination of the music and the waving flags created a lively, celebratory ambiance that resonated with the community’s pride and resilience.
Salutation to active first responders: the parade caravan also stopped and and salute to our neighborhood fist responders, active military service members, and healthcare service members The Cottonwood July 4th caravan parade was a testament to the community’s determination to celebrate together, even in challenging times. It was a simple yet powerful reminder that traditions can be adapted to suit the circumstances, and that our shared values of freedom, unity, and perseverance remain steadfast.
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• Cottonwood Community Food Drive
During my tenure as president of the Cottonwood Homeowners Association (HOA), our community organized the annual food drive during Thanksgiving week. This initiative embodied the spirit of gratitude and generosity, fostering a deep sense of community. We had many neighbors volunteering to distribute food drive flier, and picking up food, and sort food, and transporting food to Community Cubboard in Sun City. * Mayfield Park Equipment Improvement
Our Cottonwood community had a meeting with Menifee city staff, requesting more exercise equipments at the Mayfield Park. Yes, we got more exercised equipments * Speed control on Pacific Rim Path along the Mayfield Park Our Cottonwood community had a meeting with Menifee Council member Lesa Sobek asking for speed limit signs. The speed limit signs were installed . * Menifee City Planning Commission
Serving on the Menifee City Planning Commission has been one of the most profound honors of my life. It is a privilege to play a role in shaping the development of our city, a community Item Title: 4.1
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that is growing rapidly while striving to preserve its charm and improve the quality of life for its residents.
As a Planning Commissioner, I am continually focused on ensuring that Menifee grows responsibly. This means encouraging developments that balance residential, commercial, and recreational spaces. It means working to ease traffic congestion, improve public safety, and enhance the availability of parks, schools, and cultural amenities. Our aim is to create a city where families, businesses, and individuals can thrive.
The decisions we have made will shape the Menifee of tomorrow. We are not merely reviewing blueprints or zoning codes; we are crafting the foundation of a community that will endure for generations. This responsibility is both humbling and inspiring, and I am proud to be part of this journey.
Over the past two years, I have had the great fortune of working alongside an exceptional group of commissioners. Their mentorship has been invaluable in my development, offering insights into urban planning, zoning, and sustainable growth strategies. Each of them brings a wealth of experience and a passion for our city that has motivated me to contribute at my best.
To Mayor Estrada, thank you for the opportunity to serve. To my fellow commissioners, thank you for guiding me and for your dedication to Menifee’s future. Together, we are helping to make our city a place we can all be proud to call home.
* School traffic issues meeting with Menifee Community Service Director In august 2024, after inspecting traffic conditions during peak hours at the Menifee Middle School, Mr. bill Van Riper and I met with Menifee Community Service director to submit a safety improvement proposal:
• Installation of a crosswalk signal light station at school entrance • Increased law enforcement presence periodically
• Community education campaign
• More school signage and road markings
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3. What are three issues facing Menifee residents and what efforts are needed? A. Traffic Congestion and Infrastructure
B. Housing Affordability and Balanced Development
C. Public Safety and Emergency Preparedness
A. Infrastructure Improvements Needed:
• Road Widening and Traffic Signal Synchronization: Expand key arteries such as Scott road, Menifee road, and Murrieta Road. and improve signal timing to ease congestion.
• Enhance School Route Safety: Build sidewalks, crosswalks, and traffic-calming measures near schools.
• Holland Overpass : the best infrastructure improvement B. Housing Affordability and Balanced Development
• Incentivize Affordable Housing: Collaborate with developers to include affordable units in new projects.
• Zoning for Mixed-Use Developments: Encourage projects that combine housing with commercial spaces to create more self-sustained communities. • Smart Growth Policies: Focus on balancing housing with employment opportunities, parks, and schools in newly developed areas.
C. Public Safety and Emergency Preparedness
• Expand Police and Fire Services: Recruit more officers and firefighters, and build additional stations.
• Fire Mitigation Efforts: Conduct regular vegetation management and public awareness campaigns in fire-prone areas.
• Disaster Preparedness Plans: Create community-based workshops on emergency response and evacuation procedures.
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4. Menifee's “Unique Identity” ?
Small-Mining-Town Charm with Excellent Quality of Life
Menifee should embrace its mining heritage community while offering residents a high standard of living through modern amenities, thoughtful development, and a strong focus on fostering connections among its people. The Menifee Historical Museum should be relocated to the future Community Center being developed, Some historical landmarks should be relocated near the future Community Center, if possible.
The history of mining in Menifee symbolizes the city's origins as a place where people came to uncover hidden treasures, hundreds of years ago, and now. • Mining can metaphorically represent the city’s ongoing effort to "unearth" its full potential, whether through economic development, innovation, or fostering community connections.
• This identity reflects a legacy of opportunity and the pursuit of a better future, rooted in Menifee's past.
*** conceptual symbol for Menifee: old windmill
as clean, renewable energy
resource. Human creativity in engineering solutions.
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5. Perspectives on the growth Menifee has experienced?
A. Economic Opportunities
• Job Creation: The city’s growth has attracted businesses, retail centers, and service industries, creating local jobs and boosting the economy. • Revenue Growth: New developments have increased the city’s tax base, allowing for investments in public infrastructure, parks, and community programs. • Local Convenience: Residents now have access to more dining, shopping, and entertainment options without needing to travel outside the city. • Modern Facilities: Liberty High School, medical facilities, and fitness centers B. Traffic and Transportation Challenges
• Congestion: Rapid growth has outpaced road infrastructure, leading to clogged main thoroughfares and long commute times.
• School Traffic Issues: Many school routes lack sidewalks, crosswalks, and adequate traffic management, endangering students and frustrating parents. • Overcrowded Schools: Population growth has stretched school capacities, affecting classroom sizes and the quality of education.
• Parks and Recreation Overload: Popular parks and recreation facilities are often crowded, reducing the quality of outdoor experiences.
C. Risk of losing small-town charm
• Community Identity: The influx of new developments and people can dilute Menifee’s small-town feel and sense of close-knit community. • Overdevelopment: Rapid expansion of housing developments may lead to urban sprawl, detracting from the city’s natural beauty and open spaces.
Crosswalk markings should be longer and wider
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6. What role should the city play in attracting businesses and amenities, and how to get funding for infrastructure improvements. • Identify Priority Industries: Focus on sectors like retail, healthcare, education, and green energy that align with Menifee’s strengths and needs.
• Promote the Innovation District: Highlight the proposed development at Hwy 215 and Scott Road as a prime location for businesses, offering proximity to transportation and infrastructure.
• Streamlining Permitting Process: Simplify permitting and approval processes to make it easier for businesses to open or expand.
• Dedicated Support: Establish a "Business Concierge Program" to guide businesses through city processes, from permits to zoning approvals.
• Transparent Policies: Provide clear guidelines and predictable timelines for business developments.
• Partner with Colleges and Schools: Collaborate with Mt. San Jacinto College and other institutions to create job training programs tailored to key industries. • Workforce Housing: Ensure affordable housing options for employees, making Menifee an attractive place to live and work.
• Business-Internship Programs: Connect businesses with local high school and college students to develop the future workforce.
Infrastructure Funding Sources
• Economic Development Administration (EDA) Grants: Apply for grants under the U.S.
Department of Commerce, which funds projects supporting job creation and economic growth.
• Community Development Block Grants (CDBG): Leverage funding aimed at improving infrastructure in low-to-moderate-income areas.
• State Transportation Grants: Seek funding from programs like California’s Active Transportation Program (ATP) to improve roads, public transit, and pedestrian infrastructure.
• County Transportation programs: Seek funding from county programs road projects such as highways, broadband, and utilities.
• Site developments and street improvements by project developers.
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7. 80% of renters in Menifee are rent burdened?
• Inclusionary Zoning: Require a percentage of units in new developments to be affordable for low- to moderate-income households.
• Density Bonuses: Offer developers increased building density or reduced parking requirements in exchange for including affordable units. • Affordable Housing Incentives: Provide financial incentives such as expedited permitting, reduced fees, or tax breaks for developers building affordable housing. • Mixed-Use Development: Promote projects that combine residential, commercial, and retail spaces to create walkable communities with a variety of housing options. • Accessory Dwelling Units (ADUs): Encourage homeowners to build ADUs by simplifying permitting and offering incentives.
• Workforce Housing: Partner with employers to develop housing tailored for local workers, such as teachers, healthcare professionals, and service industry employees. • Tenant Assistance: Offer rental assistance programs or emergency funds to help tenants facing temporary financial hardships.
*** Menifee economic data from 2023 U.S. Census
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Menifee Police Caravan Parade Mayfield Park Grand Opening with JROTC Cottonwood HOA group meeting with Menifee Board members, San Diego Property Tax Community Service Appeals Board
Students Awards by San Diego Mayor San Diego Veterans Parade Item Title: 4.1
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Public presentation on Proposal on new Property Tax Exemption Menifee's Pre-approved ADU plans for veterans
Logos for our Innovation District
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KEY ACCOMPLISHMENTS:
• Appointed by Councilman Estrada to serve on the Menifee City Planning Commission, gaining invaluable insights into city operations and development strategies. • Reviewed and influenced critical city planning projects that have shaped Menifee’s infrastructure, economy, and quality of life.
• The Cottonwood community July 4th caravan parade during the COVID-19 pandemic, ensuring residents celebrated safely and in compliance with health guidelines.
COMMUNITY QUALIFICATIONS:
• Community Engagement: Strong ability to collaborate with diverse stakeholders and address public concerns effectively.
• Analytical Expertise: Skilled in data analysis, market research, and report preparation for appraisals and planning decisions.
• Project Evaluation: Comprehensive experience in assessing development projects for feasibility, compliance, and long-term impact.
• Leadership & Management: Proven ability to lead initiatives, manage teams, and oversee complex projects.
• Communication: Excellent verbal and written communication skills, with experience presenting findings to councils and public forums.
• Urban Planning & Development: understanding of city planning, zoning codes, land uses regulations
EDUCATION:
• Mechanical Engineering 1981 Southern Illinois University, Carbondale, Il • Residential Appraisal 1990 California Item Title: 4.1
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Richard M. Sierra
Menifee, Ca, 92284 Cell:
Email:
SUMMARY
Results-oriented, combat experienced, middle management leader focused on harnessing and maximizing the potential of a team by mentoring and managing their talent to achieve desired outcomes. Extensive military experience as an enlisted Marine and Marine Corps Officer. Committed to ideals of consistency in performance, sustainment of momentum, and humility in conduct. Exceptional interpersonal communication skills and dynamic personality.
HIGHLIGHTS
Efficient Task Management
Process Improvement
Leadership by Example
Resourceful and Driven
Strong Interpersonal Skills
Willingness to Embrace Change
Lifelong Learner
Talent Recruiter
Talent Manager
Analysis &Production
Detailed Problem Solving
Investigation Skills
EXPERIENCE
Intelligence-Information-Operations Integration Support Specialist, Tactical Training Exercise Control Group, MCB 29 Palms 7/1/2023 Present GS-12, Step 2 full-time, Flex 80 position.
Led efforts to improve training curriculum for clients to meet current and emergent threats in accordance with guidance from service leadership.
Develop relationships with external agencies to support mission and exercise objectives.
Coordinate with other services to leverage information operations capabilities in direct support of Service Level Training Exercises.
Serve as primary agent for information operations contractor support for exercise control group.
Serve as government technical manager for all specialized contracting services for the exercise control group totaling 2.5 million dollars.
Key action officer to support intelligence-information operations integration into existing and future exercise design.
Service Technical Consultant, Constellation Technologies, Inc., Maryland 5/1/2023 7/1/2023 Full-time, 40 hr work week, Contractor support at 95 USD per hour.
Provide subject matter expertise on Intelligence operations and operations in the electromagnetic spectrum for clients.
Plan, organize and direct appropriate information related effects to support client vision for success.
Led efforts to improve training curriculum for clients to meet current and emergent threats in accordance with guidance from service leadership.
Maintain Top Secret/Special Compartmented Information clearance.
Assistant Operations Officer/Recruit Training Regiment MCRD SD 6/29/2021 5/1/2023 Item Title: 4.1
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Lieutenant-Colonel (O-5 position), filled as a Major (O-4).
Lead, mentor, direct and supervise the training and employment of a section comprised of 9 Senior Enlisted Marines and Company Grade officers in the development and execution of recruit training.
Inform and advise key leaders within the unit on training status of ~4500 recruit population as well as maintain readiness of permanent personnel.
Serve as mentor and advocate for 40 company grade officers.
Led efforts to improve training curriculum to meet current and emergent threats in accordance with guidance from service leadership.
Led efforts to fully integrate entry-level training for males and females at MCRD San Diego.
Led efforts to ensure MCRD San Diego was fully compliant to accept and train transgender applicants.
Regiment Intelligence Officer/Intelligence Tactics Instructor 6/15/2019 6/28/2021 7th Marine Regiment 29 Palms, CA Major (O-4) principle staff officer for an O-6 level command.
Lead, mentor, direct and supervise the training and employment of a section comprised of 15 Marines in the intelligence warfighting function to support the unit in the full spectrum of conflict in peacetime and war.
Inform and advise key leaders within the unit on current and emergent intelligence capability and policy to support operations and planning.
Successfully integrated multi-domain full spectrum intelligence support to the regiment, resulting in unprecedented victories over a numerically superior and technologically advanced adversary during service level training exercises.
Successfully integrated national intelligence assets to support regiment missions.
Serve as mentor and advocate for 20 front-line intelligence officers/managers Serve as Senior Intelligence Officer and adviser for 7 th Marine Regiment Military Occupation Field Specialist- Marine Corps Intelligence Officers 6/28/2016-06/15/2019 Headquarters Marine Corps- Intelligence Department Arlington, VA
Responsible for manpower and training policy management for intelligence officer population within the Marine Corps, ~350 Marine Officers and ~5000 Marine Enlisted.
Inform key components of the service on current and emergent intelligence capability and policy to develop future warfighting concepts.
Represent Director for Intelligence Department at functions and conferences to discuss current and emergent intelligence capability the service can provide to the joint force.
Assist operating forces and Marine Corps Manpower Assignment in coordinating personnel assignments of Officers in support of unit requirements, and to better facilitate intelligence support.
Drafted and advocated for the creation of a new tactical level intelligence cell for the ground combat element, creating new structure and material requirements for the service, both of which were validated, staffed, and funded.
Company Commander/ Battalion Intelligence Officer 08/21/2013- 06/27/2016
Division Intelligence Operations Officer
3d Reconnaissance Battalion/3d Marine Division Okinawa, Japan
Lead, mentor, direct and supervise the training and employment of a company comprised of 150 Marines and Sailors, with various military occupation specialties, across the warfighting functions and the full spectrum of conflict in peacetime and war.
Accounted for and managed a consolidated inventory totaling $2,122,065 USD.
Train, mentor, and supervise a diverse intelligence section of 9 Marines comprised of all-source, geospatial, and counterintelligence/Human Intelligence specialists.
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Train, mentor, and supervised a 39 Marine section assigned to the Division G2 to provide analysis, production, dissemination of intelligence products to the 3d Marine Division Commanding General.
Tasked to participate and support the service force modernization project and experimentation process.
Signals Intelligence Officer/Detachment Commander 07/01/2010-08/20/2013 2d Radio Battalion Camp Lejeune, NC
Lead, train, mentor and supervise 74 Marines of various ranks and military occupation specialties, and 49 civilians assigned to support forces in Helmand Province, Afghanistan in support of Operation Enduring Freedom 13.1.
Served as the senior signals intelligence officer for Regional Command-Southwest; the direct liaison for the commander to NSA/CSS leadership and adjacent SIGINT units.
Support Special Operations and other government agencies in the discovery and prosecution of 43 targets on the Joint Prioritized Effects List.
Coordinated with national agencies to implement joint training and operational employment concepts that support national-to-tactical integration.
Accounted for and managed a consolidated inventory totaling $11 million USD.
Other Military Experiences available upon request.
EDUCATION AND TRAINING
Masters of Arts- History 2016
Norwich University Northfield, VT
Bachelor of Arts- History 2008 University of California Los Angeles, CA
Military Training- Available upon request
References
Available Upon Request
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