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MENIFEE
STRATEGIC PLAN
2023-2028
EANS
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MENIFEE POLICE
20-13
MENIFEEPOLICE DAG
Who we are
Mission Vision Statement
Statement
Menifee is a premier, safe, thriving, and inclusive city that offers vibrant neighborhoods and panoramic scenic vistas The City with a rich history, flourishing arts, cultural amenities, and of Menifee diverse recreation opportunities that make Menifee a desired place to live, work, play, and stay.
provides
essential Guiding Principles
services through People-Focused and Connected -
We create a sense of community by serving residents,
teamwork,
businesses, employees, and visitors with compassion,
leadership, and kindness, and respect.
Accountable and Fiscally Responsible -
transparency to We use City resources responsibly and take actions improve the quality to retain the trust of our community.
Responsive and Transparent -
of life of our
We are honest, reliable, responsive, and open in
community. our decision-making; creating environments for people to engage where all voices are heard.
Solution-Oriented and Proactive -
We look to strengthen and enhance our community
by anticipating needs, being innovative, and
making decisions that are forward-thinking.
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Why a Strategic Plan? STRATEGIC PLAN 2023-2028
Results for the Community
We know our community has big dreams for Menifee and we want to see them come true. Menifee's citywide Strategic Plan lays a foundation for this progress, defines our shared vision for the future and focuses City resources on tive key strategic priorities: Unique Identity, Community Engagement and Social Infrastructure, Thriving Economy, Safe and Vibrant Community, and Connectivity and Mobility. These priorities, and their supporting goals and objectives, came from considerable community input and feedback. These priorities drive us toward meaningful outcomes and big steps forward on the road to reaching our collective long-term vision.
What does a strategic plan do?
Charts the Course
The Strategic Plan's five-year timeline allows for thoughtful sequencing of initiatives. The alignment with the City's annual budget process creates a stronger connection
between finances and operations. With the Strategic Plan as a guide, other City plans and initiatives will be built to align. In addition to priorities, goals and objectives, this plan includes performance measures for
government transparency, accountability, and
ongoing improvement.
Introduction
The City of Menifee is pleased to present the 2023-2028 Strategic Plan, setting the City's vision for the future and providing a roadmap for meeting current and future needs. Incorporated in 2008, Menifee is a rapidly growing community spanning roughly 50 square miles and home to over 116,000 residents. The Plan enables the City to balance and prioritize the needs of our community; guiding how the City's resources are allocated following the strategic priorities and objectives established for the coming five-year period. Performance measures are also incorporated into the Plan to monitor progress towards the established goals and objectives.
Residents and other City stakeholders played an important role in the Plan development by participating in interviews, focus group meetings, in-person and virtual community forums, online surveys, and council workshops. Through the collective efforts of the City Council, City staff, residents, and stakeholders, the City's vision of being a "premier, safe, thriving, and inclusive city that offers vibrant neighborhoods and panoramic scenic vistas with a rich history, flourishing arts, cultural amenities, and diverse recreation opportunities that make Menifee a desired place to live, work, play, and stay" will be realized.
Mayor Mayor Pro Tem
Bill Zimmerman Bob Karwin - District 1
Councilmember Councilmember Councilmember
Ricky Estrada Lesa Sobek Dean Deines
District 2 District 3 District 4
MENIFEE
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Executive Team STRATEGIC PLAN 2023-2028
Armando G. Villa Rochelle Clayton Jonathan Nicks Jeff Melching City Manager Assistant City Manager Deputy City Manager City Attorney Regina Funderburk Ron Puccinelli Sarah Manwaring Cheryl Kitzerow Chief Financial Officer Chief Information City Clerk Community Development Officer Director
Gina Gonzalez Lonny Olson Chris Karrer Nick Fidler
Economic Development Fire Division Chief Interim Chief of Police Public Works Director Director
How did we build this plan? Together
2011 1240 20
Direct Email Participants Online Interactions Stakeholder Interviews 364
Community 7 Focus Survey
5 Forums Responses
Groups
M 38,877
Menifee Matters magazine
Council distributed to homes and
2 Workshops businesses
Social Media Campaign
Information
Provided at 27
Posts
Community You
Events Tube 68,688
Engagement
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Plan Development Timeline STRATEGIC PLAN 2023-2028
August 2022-March 2023
August-October 2022 - Research & Planning
November-December 2022 - Community Engagement
January 2023 - Council Visioning
February 2023 - Draft Plan Review
March 2023 - Plan Adoption
Strategic Priorities
Unique Identity
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Strategic Priorities and Goals
Connectivity and Mobility
Enhance Objectives
accessibility A. Create a traffic mitigation plan to reduce congestion on Menifee's streets and roadways.
and link the
B. Develop a transit mobility plan, identifying transportation options within the City.
community
C. Install fiber optic cabling and interconnect signals along with sustainable major corridors to improve traffic flow. infrastructure D. Adopt the Complete Streets Plan to improve multi-modal infrastructure for thoroughfares throughout the City.
to meet the
E. Begin to implement the Smart City and Broadband Master City's needs. Plan to expand interconnectivity throughout Menifee.
F. Work in collaboration with the County of Riverside,
surrounding communities, and regional partners to assess and mitigate the impacts of growth and development
outside City limits, providing for regional infrastructure development and essential services.
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Connectivity and Mobility STRATEGIC PLAN 2023-2028
Performance Measures
1. Maintain an average roadway Pavement Condition Index (PCI) of 70 year-over-year through June 2028.
2. Increase satisfaction with alternative modes of transportation (trails, biking, etc.) biennially through June 2028.
3. Increase fiber optic connectivity to traffic signals and city facilities by 5% per year through June 2028.
4. Increase grant funding for capital projects year-over-year through June 2028.
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Strategic Priorities and Goals
Unique Identity
Engage in Objectives
thoughtful and A. Conduct a place-making and tourism feasibility study as part of developing Menifee as a destination city.
collaborative
B. Conduct a regional events assessment to identify a signature event that will help make Menifee a destination city.
planning with
C. Implement findings of the events assessment to develop stakeholders to a signature event that will help make Menifee a destination city. develop a distinct
sense of place
that leverages
the community's
historic and scenic
assets and makes
the City a highly
attractive and desired
destination for residents,
businesses, and visitors.
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Unique Identity STRATEGIC PLAN 2023-2028
Performance Measures
1. Complete regional events assessment by March 2024.
2. Complete the place-making and tourism feasibility study by December 2024.
3. Hold the first annual signature event by December 2025. .0
Strategic Priorities and Goals
Community Engagement and Social Infrastructure
Create Objectives
opportunities A. Amplify and diversify communication to enhance community awareness and understanding using print publications, electronic to bring people communications, MENIFEETV, and town hall meetings.
B. Increase opportunities for the community to gather to support together and belonging and connectedness.
enhance C. Create engagement opportunities to enhance understanding and participation in City planning, community events, and communication activities.
to amplify D. Develop unique park amenities, green spaces, trails, cultural and recreational facilities and programming that serves the accessibility, diverse needs and desires of the community in alignment with the Parks Master Plan.
increase awareness,
and proactively
deliver information
to maintain quality
of life and build a
strong community.
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Community Engagement
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and Social Infrastructure STRATEGIC PLAN 2023-2028
Performance Measures
1. Create a facility development plan by December 2023.
2. Initiate a comprehensive biennial residential satisfaction survey by December 2023.
3. Complete an assessment of the City controlled websites to evaluate usability and compliance with regulatory PALOMA WASH TRAIL standards by June 2024.
PALO
CITY OF
4. Produce and broadcast two original content videos MENIFEE MILE per month by December 2024. 1.50
5. Increase the number of residents registered to CALL 9-1-1 for Emergencies receive city alerts (e-mails and texts) by 10% by
June 2028.
6. Increase social media followers by 50%
by June 2028.
7. Work in collaboration with Valley-Wide
Recreation and Park District (Valley-Wide)
to unify the parks in Menifee to better
serve the needs of residents by
June 2028.
Strategic Priorities and Goals
Thriving Economy
Encourage Objectives
intentional A. Create a business incubator program/facility to support startups.
B. Streamline the development processes to support a
smart growth
business-friendly environment.
and support
C. Partner with higher education institutions and other stakeholders to create workforce development programming that supports the the City's
training and education of workers and business development. business D. Create business incentive programs to attract and retain businesses in Menifee.
community so
E. Develop a Specific Plan for the Economic Development that residents Corridor Southern Gateway (EDC-SG) Innovation District to support the diversification of Menifee's economy.
have access to
F. Provide enhanced entertainment amenities to increase businesses, housing, Menifee's commercial tax base and create an attractive environment for businesses and workers.
employment, and
G. Create and maintain a financial sustainability plan
well-paying jobs. to support city government for the long term.
H. Increase reserve fund balances to support the financial sustainability of city government for the long term.
I. Diversify revenue streams to support the financial
sustainability of city government for the long term.
J. Implement an Enterprise Resource Planning (ERP)
system to modernize and streamline City operations.
K. Create reports for monitoring the performance
of the development departments to streamline
City operations.
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Thriving Economy STRATEGIC PLAN 2023-2028
Performance Measures
1. Create an Incubator Feasibility Plan by December 2023.
2. Establish a Financial and Economic Sustainability Plan by December 2024.
3. Increase the number of new jobs added year-over-year.
4. Acquire facility for Business Incubator Program by December 2024.
5. Establish metrics for monitoring the performance of the development departments to streamline operations by July 2024.
6. Create an Office and Lifestyle/Retail Development Incentive Program by June 2024.
7. Create an incentive program to fast-track the development process for targeted industries by December 2024.
8. Execute Memorandums of Understanding (MOUs) with higher education institutions for strategic partnerships by December 2025.
9. Adopt the EDC-SG Innovation District Specific Plan by June 2026.
10. Complete ERP system implementation by June 2026.
Strategic Priorities and Goals
Safe and Vibrant Community
Provide Objectives
A. Enhance public safety response times to increase safety in exceptional
the community.
public safety
B. Develop and implement a citywide safety plan to enhance security and a sense of well-being in the community.
and maintain
C. Improve safety infrastructure and technology (e.g., street lighting, the City's speed radar feedback signs, rapid rectangular flashing beacons at crosswalks, and surveillance systems) to enhance the sense attractive look of security and well-being in Menifee.
and feel so that D. Continue to support ongoing professional training and development of the City's personnel to deliver high-quality Menifee is one of services.
the safest cities E. Create a community preparedness plan in collaboration with community partners to ensure the safety of Menifee's where residents neighborhoods, businesses, and vulnerable places. and visitors are F. Make progress towards the Vision Zero goal to reduce pedestrian and bicycle fatalities.
secure in their
G. Beautification of the streetscapes in the City's
neighborhoods and main transit corridors and gateways.
surrounding spaces.
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MENIFEE
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Safe and Vibrant Community STRATEGIC PLAN 2023-2028
Performance Measures
1. Implement automatic aid agreements with adjoining fire departments to reduce response times by December 2023.
2. Partner with high schools to develop and implement a student public safety training program by December 2024.
3. Adopt a comprehensive citywide safety plan by June 2026.
4. Develop citywide response map with future planned development and road infrastructure improvements that guides fire service facility and resource allocations by June 2026.
5. Develop a response time matrix for the Menifee Police Department by June 2026.
6. Develop a streetscape beautification plan to enhance the City's main transit corridors and gateways by December 2027.
7. Decrease pedestrian and bicycle fatalities in accordance with Vision Zero by 25% by June 2028.
8. Provide community cardiopulmonary resuscitation (CPR, first aid, and automated external defibrillator (AED) training as part of the Menifee Life Saver Program to 50 people per year through June 2028.
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Plan at a Glance
Mission Statement
The City of Menifee provides
essential services through teamwork,
leadership, and transparency to Vibrant Community
Unique Identity
improve the quality of life of our
community.
safe and
Vision Statement
M
Menifee is a premier, safe, thriving,
and inclusive city that offers vibrant
neighborhoods and panoramic
scenic vistas with a rich history,
flourishing arts, cultural amenities,
and diverse recreation opportunities
that make Menifee a desired place
to live, work, play, and stay. Thriving Economy
Guiding Principles Strategic Priorities and Goals
People-Focused and Connected - Connectivity and Mobility - We create a sense of community Enhance accessibility and link the community with sustainable by serving residents, businesses, infrastructure to meet the City's needs. employees, and visitors with
compassion, kindness, and respect. Unique Identity -
Engage in thoughtful and collaborative planning with
Accountable and
stakeholders to develop a distinct sense of place that
Fiscally Responsible -
leverages the community's historic and scenic assets and We use City resources responsibly makes the City a highly attractive and desired destination and take actions to retain the trust
for residents, businesses, and visitors.
of our community.
Responsive and Transparent - Community Engagement and Social Infrastructure - We are honest, reliable, responsive, Create opportunities to bring people together and enhance and open in our decision-making; communication to amplify accessibility, increase awareness, creating environments for people to and proactively deliver information to maintain quality of life engage where all voices are heard. and build a strong community.
Solution-Oriented and Proactive - Thriving Economy -
We look to strengthen and enhance Encourage intentional smart growth and support the our community by anticipating needs, City's business community so that residents have access being innovative, and making to businesses, housing, employment, and well-paying jobs. decisions that are forward-thinking.
Safe and Vibrant Community -
Provide exceptional public safety and maintain the City's attractive look and feel so that Menifee is one of the safest cities where residents and visitors are secure in their neighborhoods and surrounding spaces.
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Plan Development (2023) M
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Acknowledgements STRATEGIC PLAN 2023-2028
City Council The Strategic
• Bill Zimmerman, Mayor
• Bob Karwin, Mayor Pro Tem District 1 Plan is the
• Ricky Estrada, Councilmember District 2
• Lesa Sobek, Councilmember District 3 result of the
• Dean Deines, Councilmember District 4 combined efforts City Executive Team
of our City's
• Armando G. Villa, City Manager
• Rochelle Clayton, Assistant City Manager residents, elected • Jonathan Nicks, Deputy City Manager
• Nick Fidler, Public Works Director officials, employees, • Regina Funderburk, Chief Financial Officer
• Gina Gonzalez, Economic Development Director and stakeholders. • Chris Karrer, Interim Chief of Police
The City of Menifee
• Cheryl Kitzerow, Community Development Director
• Sarah Manwaring, City Clerk would like to
• Jeff Melching, City Attorney
• Lonny Olson, Fire Division Chief thank all those who
• Ron Puccinelli, Chief Information Officer
participated in the
City Staff
• Robert Cardenas, Deputy Human Resources Director months-long process, • Margarita Cornejo, Deputy Finance Director
• Carlos Geronimo, Principal Engineer providing knowledge • Rebekah Kramer, Assistant to the City Manager
and insights throughout
• Daniel Padilla, Deputy Public Works Director
• Philip Southard, Public Information the various stages of the and Legislative Affairs Officer
• Mandy Stephens, Management Analyst Plan's development.
BerryDunn Consulting Team
• Seth Hedstrom, Principal
• Michelle Kennedy, Project Manager
and Lead Facilitator
• Maddison Powers Spencer, Research Analyst
• Shannon Flowers, Facilitator
STRATEGIC PLAN 2023-2028
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MENIFEE
New. Better. Best.
www.cityofmenifee.us