1 STRATEGIC PLAN
2023-2028
June 2025 Update
2 Vision Statement
Menifee is a premier, safe, thriving, and inclusive city that offers vibrant neighborhoods and panoramic scenic vistas with a rich history, flourishing arts, cultural amenities, and diverse recreation opportunities that make Menifee a desired place to live, work, play, and stay.
Guiding Principles
People-Focused and Connected –
We create a sense of community by serving residents,
businesses, employees, and visitors with compassion,
kindness, and respect.
Accountable and Fiscally Responsible –
We use City resources responsibly and take actions
to retain the trust of our community.
Responsive and Transparent –
We are honest, reliable, responsive, and open in
our decision-making; creating environments for
people to engage where all voices are heard.
Solution-Oriented and Proactive –
We look to strengthen and enhance our community
by anticipating needs, being innovative, and
making decisions that are forward-thinking.
Mission
Statement
The City
of Menifee
provides
essential
services through
teamwork,
leadership, and
transparency to
improve the quality
of life of our
community.
Who we are
3 Results for the Community
We know our community has big dreams for Menifee and we want to see them come true. Menifee’s citywide Strategic Plan lays a foundation for this progress, defines our shared vision for the future and focuses City resources on five key strategic priorities: Unique Identity, Community Engagement and Social Infrastructure, Thriving Economy, Safe and Vibrant Community, and Connectivity and Mobility. These priorities, and their supporting goals and objectives, came from considerable community input and feedback. These priorities drive us toward meaningful outcomes and big steps forward on the road to reaching our collective long-term vision.
What does a strategic plan do?
Charts the Course
The Strategic Plan’s five-year timeline allows for thoughtful sequencing of initiatives. The alignment with the City’s annual budget process creates a stronger connection
between finances and operations. With the Strategic Plan as a guide, other City plans and initiatives will be built to align. In addition to priorities, goals and objectives, this plan includes performance measures for
government transparency, accountability, and
ongoing improvement.
Why a Strategic Plan?
STRATEGIC PLAN 2023–2028
June 2025 Update
4 4
The City of Menifee is pleased to present the 2023-2028 Strategic Plan, setting the City’s vision for the future and providing a roadmap for meeting current and future needs. Incorporated in 2008, Menifee is a rapidly growing community spanning roughly 50 square miles and home to over 116,000 residents. The Plan enables the City to balance and prioritize the needs of our community; guiding how the City’s resources are allocated following the strategic priorities and objectives established for the coming five-year period. Performance measures are also incorporated into the Plan to monitor progress towards the established goals and objectives.
Residents and other City stakeholders played an important role in the Plan development by participating in interviews, focus group meetings, in-person and virtual community forums, online surveys, and council workshops. Through the collective efforts of the City Council, City staff, residents, and stakeholders, the City’s vision of being a “premier, safe, thriving, and inclusive city that offers vibrant neighborhoods and panoramic scenic vistas with a rich history, flourishing arts, cultural amenities, and diverse recreation opportunities that make Menifee a desired place to live, work, play, and stay” will be realized.
Mayor
Ricky Estrada
Councilmember
Dean Deines
District 4
Councilmember
Ben Diederich
District 2
Councilmember
Dan Temple
District 3
Councilmember
Bob Karwin
District 1
Introduction
5 5
Executive Team
Armando G. Villa
City Manager
Bryan Jones
Assistant City Manager
Rebekah Kramer
Deputy City Manager
Nick Fidler
Public Works Director
Jeff Melching
City Attorney
Mark Scoville
Fire Division Chief
Michelle Sarkissian
Chief Information
Officer
Travis Hickey
Chief Financial Officer
Chris Karrer
Chief of Police
Orlando Hernandez
Community
Development Director
Stephanie Roseen
City Clerk
Mariana Mitchell
Community Services
Director
STRATEGIC PLAN 2023–2028
June 2025 Update
6 6
2011
Direct Email Participants
1240
Online Interactions
20 Stakeholder Interviews
5 Community
Forums 7
Focus
Groups
2 Council
Workshops
364
Survey
Responses
38,877
Menifee Matters magazine
distributed to homes and
businesses
Social Media Campaign
27 Posts
68,688
Engagement
Information
Provided at
Community
Events
How did we build this plan? Together
7 7
Plan Development Timeline
Strategic Priorities
August 2022-March 2023
August-October 2022 – Research & Planning
November-December 2022 – Community Engagement
January 2023 – Council Visioning
February 2023 – Draft Plan Review
March 2023 – Plan Adoption
STRATEGIC PLAN 2023–2028
June 2025 Update
Enhance
accessibility
and link the
community
with sustainable
infrastructure
to meet the
City’s needs.
Objectives
A. Implement existing traffic mitigation plans to reduce congestion on Menifee’s streets and roadways.
B. Implement multimodal transit mobility plans to identify “last mile” opportunities to connect residents to public transportation options within the City.
C. Install fiber optic cabling and interconnect signals along major corridors to improve traffic flow.
D. Adopt the Complete Streets Plan to improve multi-modal infrastructure for thoroughfares throughout the City.
E. Begin to implement the Smart City and Broadband Master Plan to expand interconnectivity throughout Menifee.
F. Work in collaboration with the County of Riverside, surrounding communities, and regional partners to assess and mitigate the impacts of growth and development
outside City limits, providing for regional infrastructure development and essential services.
Strategic Priorities and Goals
Connectivity and Mobility
8 9
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9 Performance Measures
1. Maintain an average roadway Pavement Condition Index (PCI) of 70 year-over-year through June 2028.
2. Increase fiber optic connectivity to traffic signals and city facilities by 5% per year through June 2028.
3. Actively identify and pursue grant funding opportunities for capital projects.
Connectivity and Mobility
STRATEGIC PLAN 2023–2028
June 2025 Update
10 Engage in
thoughtful and
collaborative
planning with
stakeholders to
develop a distinct
sense of place
that leverages
the community’s
historic and scenic
assets and makes
the City a highly
attractive and desired
destination for residents,
businesses, and visitors.
Objectives
A. Conduct a place-making and tourism feasibility study as part of developing Menifee as a destination city.
B. Conduct a regional events assessment to identify a signature event that will help make Menifee a destination city.
C. Implement findings of the events assessment to develop a signature event that will help make Menifee a destination city.
Strategic Priorities and Goals
Unique Identity
10 11
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11 Performance Measures
1. Complete the place-making and tourism feasibility study by June 2025.
2. Complete regional events assessment by December 2025
3. Hold the first annual signature event by December 2026.
Unique Identity
STRATEGIC PLAN 2023–2028
June 2025 Update
12 Create
opportunities
to bring people
together and
enhance
communication
to amplify
accessibility,
increase awareness,
and proactively
deliver information
to maintain quality
of life and build a
strong community.
Objectives
A. Amplify and diversify communication to enhance community awareness and understanding using print publications, electronic communications, , and town hall meetings.
B. Increase opportunities for the community to gather to support belonging and connectedness.
C. Create engagement opportunities to enhance understanding and participation in City planning, community events, and activities.
D. Develop unique local and regional park amenities, green spaces, trails, cultural and recreational facilities and programming that serves the diverse needs and desires of the community in alignment with the Parks Master Plan.
E. Develop a “Y outh in Government Program” to educate students on municipal governance, encourage civic
participation, and provide mentorship and career
development opportunities.
Strategic Priorities and Goals
Community Engagement and Social Infrastructure
g
,
12 Community Engagement
and Social Infrastructure
13 Performance Measures
1. Create a facility development plan.
2. Gather community input as part of specific projects and plan development initiatives.
3. Complete an assessment of the City controlled websites to evaluate usability and compliance with regulatory
standards by May 2025.
4. Produce and broadcast two original content videos
per month by December 2024.
5. Increase the number of residents registered to
receive city alerts (e-mails and texts) by 10% by
June 2028.
6. Increase social media followers by 50%
by June 2028.
7. Work in collaboration with Valley-Wide
Recreation and Park District (Valley-Wide)
to unify the parks in Menifee to better
serve the needs of residents by
June 2028.
STRATEGIC PLAN 2023–2028
June 2025 Update
14 Encourage
intentional
smart growth
and support
the City’s
business
community so
that residents
have access to
businesses, housing,
employment, and
well-paying jobs.
Objectives
A. Update the Menifee Comprehensive Economic Development Strategy (CEDS) to identify key industries and emerging market opportunities to support entrepreneurship, attract investment, and maximize the impact on the business community.
B. Streamline the development processes to support a
business-friendly environment.
C. Partner with higher education institutions and other stakeholders to create workforce development programming that supports the training and education of workers and business development.
D. Create business incentive programs to attract and retain businesses in Menifee.
E. Develop the Menifee Innovation District Specific Plan to support the diversification of Menifee’s economy.
F. Provide enhanced entertainment amenities to increase Menifee’s commercial tax base and create an attractive
environment for businesses and workers.
G. Create and maintain a financial sustainability plan
to support city government for the long term.
H. Increase reserve fund balances to support the financial sustainability of city government for the long term.
I. Diversify revenue streams to support the financial
sustainability of city government for the long term.
J. Implement an Enterprise Resource Planning (ERP)
system to modernize and streamline City operations.
K. Create reports for monitoring the performance
of the development departments to streamline
City operations.
Strategic Priorities and Goals
Thriving Economy
14 15
15 15
Performance Measures
1. Establish a Financial and Economic Sustainability Plan by December 2024.
2. Increase the number of new jobs added year-over-year.
3. Establish metrics for monitoring the performance of the development departments to streamline operations by July 2024.
4. Evaluate the feasibility of creating an Office and Lifestyle/Retail Development Incentive Program.
5. Evaluate the feasibility of creating an incentive program to fast-track the development process for targeted industries.
6. Execute Memorandums of Understanding (MOUs) with higher education institutions for strategic partnerships by December 2025.
7. Adopt the Menifee Innovation District Specific Plan by June 2026.
8. Complete ERP system implementation by June 2026.
Thriving Economy
STRATEGIC PLAN 2023–2028
June 2025 Update
16 Provide
exceptional
public safety
and maintain
the City’s
attractive look
and feel so that
Menifee is one of
the safest cities
where residents
and visitors are
secure in their
neighborhoods and
surrounding spaces.
Objectives
A. Enhance public safety response times to increase safety in the community.
B. Develop and implement a citywide safety plan to enhance security and a sense of well-being in the community.
C. Improve safety infrastructure and technology (e.g., street lighting, speed radar feedback signs, rapid rectangular flashing beacons at crosswalks, and surveillance systems) to enhance the sense of security and well-being in Menifee.
D. Continue to support ongoing professional training and development of the City’s personnel to deliver high-quality services.
E. Create a community preparedness plan in collaboration with community partners to ensure the safety of Menifee’s neighborhoods, businesses, and vulnerable places.
F. Make progress towards the Vision Zero goal to reduce pedestrian and bicycle fatalities.
G. Beautification of the streetscapes in the City’s
main transit corridors and gateways.
Strategic Priorities and Goals
Safe and Vibrant Community
16 17
17 Safe and Vibrant Community
17 Performance Measures
1. Implement automatic aid agreements with adjoining fire departments to reduce response times by December 2023.
2. Partner with high schools to develop and implement a student public safety training program by December 2024.
3. Adopt a comprehensive citywide safety plan by June 2026.
4. Develop citywide response map with future planned development and road infrastructure improvements that guides fire service facility and resource allocations by June 2026.
5. Develop a response time matrix for the Menifee Police Department by June 2026.
6. Develop a streetscape beautification plan to enhance the City’s main transit corridors and gateways by December 2027.
7. Decrease pedestrian and bicycle fatalities in accordance with Vision Zero by 25% by June 2028.
8. Provide community cardiopulmonary resuscitation (CPR), first aid, and automated external defibrillator (AED) training as part of the Menifee Life Saver Program to 50 people per year through June 2028.
STRATEGIC PLAN 2023–2028
June 2025 Update
18 18
Plan at a Glance
Mission Statement
The City of Menifee provides
essential services through teamwork,
leadership, and transparency to
improve the quality of life of our
community.
Vision Statement
Menifee is a premier, safe, thriving,
and inclusive city that offers vibrant
neighborhoods and panoramic
scenic vistas with a rich history,
flourishing arts, cultural amenities,
and diverse recreation opportunities
that make Menifee a desired place
to live, work, play, and stay.
Guiding Principles
People-Focused and Connected –
We create a sense of community
by serving residents, businesses,
employees, and visitors with
compassion, kindness, and respect.
Accountable and
Fiscally Responsible –
We use City resources responsibly
and take actions to retain the trust
of our community.
Responsive and Transparent –
We are honest, reliable, responsive,
and open in our decision-making;
creating environments for people to
engage where all voices are heard.
Solution-Oriented and Proactive –
We look to strengthen and enhance
our community by anticipating needs,
being innovative, and making
decisions that are forward-thinking.
Strategic Priorities and Goals
Connectivity and Mobility –
Enhance accessibility and link the community with sustainable infrastructure to meet the City’s needs.
Unique Identity –
Engage in thoughtful and collaborative planning with
stakeholders to develop a distinct sense of place that
leverages the community’s historic and scenic assets and makes the City a highly attractive and desired destination for residents, businesses, and visitors.
Community Engagement and Social Infrastructure –
Create opportunities to bring people together and enhance communication to amplify accessibility, increase awareness, and proactively deliver information to maintain quality of life and build a strong community.
Thriving Economy –
Encourage intentional smart growth and support the
City’s business community so that residents have access to businesses, housing, employment, and well-paying jobs.
Safe and Vibrant Community –
Provide exceptional public safety and maintain the City’s attractive look and feel so that Menifee is one of the safest cities where residents and visitors are secure in their neighborhoods and surrounding spaces.
Acknowledgements
The Strategic Plan is the result of the combined efforts of our City’s residents, elected officials, employees, and stakeholders.
The City of Menifee would like to thank all those who participated in the months-long process, providing knowledge and insights throughout the various stages of the Plan’s development.
STRATEGIC PLAN 2023–2028
www.cityofmenifee.us