Lead Point of Contact Goal Action/Task Required Status Updates (Reporting Period: January-June 30, 2025) Public Works & Engineering:
Capital Improvement Program (CIP)
1. A Implement existing traffic mitigation plans to reduce congestion on Menifee’s streets and roadways.
In progress - The Complete Streets Plan (CSP), the General Plan (GP), and the Active Transportation Plan (ATP) collectively serve as the City’s Traffic Mitigation Plan (TMP). Traffic mitigation projects identified in the TMP are incorporated and prioritized in the City's 5-year Capital Improvement Program (CIP). The CIP is updated annually through the budget process based on available funding and changes in road and traffic conditions.
The fiscal year (FY) 2024/2025 CIP includes 18 projects designed to mitigate traffic congestion on the city's streets and roadways based on the TMP, including 14 in design, 3 in construction, and 1 in in the close out phase. A summary of these projects can be found on the City's website at www.cityofmenifee.us/CIP and are listed below.
1. Bradley Road Bridge over Salt Creek (CIP13-04) - In Construction
2. McCall Blvd/I-25 Interchange (CIP14-01) - In Design
3. Scott Road/Bundy Canyon Road Widening (CIP 20-01) - In Design
4. Garbani Road/I-215 Interchange (CIP 20-05) - In Design
5. Paloma Wash Pedestrian Bridge (CIP20-13) - In Construction
6. McCall Blvd Widening (CIP 22-03) – In Design
7. Goetz Road/Vista Way Traffic Signal (CIP 23-02) – In Design
8. McCall Blvd/Sun City Blvd Left Turn Pocket Extension (24-02) - Closeout
9. Romoland Elementary School - ATP - In Design
10. Harvest Valley Elementary School - ATP - In Design
11. Murrieta Road/Holland Road Intersection Improvements (CIP 25-01) – In Design
12. Murrieta Road Widening – Holland to Newport (CIP 25-03) - In Design
13. Holland Road Widening – Bradley to Haun (CIP 25-04) – In Design
14. Evans Road/Craig Avenue Traffic Signal (CIP 25-05) – In Design
15. FY 24/25 Local Roads AC Resurfacing Program (CIP 25-07) – In Design
16. Antelope Road Resurfacing – Holland to Newport (CIP 25-08) – In Design
17. Garbani Road Drainage Improvements (CIP 25-09) – In Design
18. Ethanac Rd/Antelope Rd Intersection Realignment Feas Study (CIP26-01)– In Progress Community Services
Public Works
1. B Implement multimodal transit mobility plans to identify “last mile” opportunities to connect residents to public transportation options within the City.
In Progress - Staff continues to assess multimodal transportation options to meet the community's needs. In May 2024, Riverside Transit Agency (RTA) expanded route services in the City due to an increased need to access shopping centers. RTA Route 61 was modified to include a stop at Haun/Newport Road.
The City offers a Care-A-Van program for senior and disabled residents for shuttle services and a ride-share service, GOGO Grandparent, offering four one-way rides a year. Information about these services and other transit options can be found at www.cityofmenifee.us/transit. Monthly transportation workshops are held at the Kay Ceniceros Center on the third Thursday of every month at 10 a.m.
Community Services Department and Parks, Recreation, and Trails Commission continue to work with Engineering team to provide input on development of Active Transportation and Complete Streets Plan Projects.
Information Technology
Public Works, Economic Development
1.C.E.2
Initial implementation of Smart City and Broadband Master Plan to expand interconnectivity throughout the City's major corridors to improve traffic flow by increasing fiber optic connectivity to traffic signals and City facilities by 5% per year through June 2028.
In progress - Assessing and mapping the City's Fiber optic connectivity. The Geographic Information System (GIS) division is developing a fiber inventory map application to log and track conduit, fiber cables, and the associated equipment. Public Works will provide the necessary information to be entered into the application.
Public Works & Engineering: CIP
1. D Adopt the Complete Streets Plan (CSP) to improve multi-modal infrastructure for thoroughfares throughout the City.
Completed - The CSP was adopted during the 7/17/24 Council meeting. The CSP webpage (cityofmenifee.us/CSP) remains active and includes an interactive survey map for ongoing community recommendations and suggestions. The comprehensive biennial residential satisfaction survey placed on hold following 10/4/23 review of cost benefit by the City Council.
Staff is evaluating alternative methods of gauging satisfaction.
City of Menifee Strategic Plan 2023-2028
Goals and Objectives Implementation Task Summary
Biannual Report
1. Connectivity and Mobility
1 of 9
Lead Point of Contact Goal Action/Task Required Status Updates (Reporting Period: January-June 30, 2025) Community Development: Planning
1.F Work with the County of Riverside, surrounding communities, and regional partners to assess and mitigate the impacts of growth and development outside City limits, providing for regional infrastructure development and essential services.
In progress - Memorandum of Understanding (MOU) between the City and County of Riverside was adopted by the City Council on 09/06/23 and the Board of Supervisors on 12/12/23.
At the 3/20/24 Council meeting, staff was directed to pursue a General Plan amendment, Sphere of Influence (SOI) amendment, and California Environmental Quality Act (CEQA) annexation for 1,929 acres in Riverside’s Sun City/Menifee Valley Area, extending from Briggs Road east to Leon Road, and from Old Newport Road south to Scott Road. After review and discussion during the 4/3/25 council meeting the SOI project has been tabled.
Interagency coordination on both public and private development projects occurs regularly and is ongoing.
Staff presented options for a SOI amendment to the City Council on 4/3/25, after review and discussion the SOI project was been tabled.
Public Works & Engineering: CIP
1.1 Maintain an average roadway Pavement Condition Index (PCI) of 70 year-over-year through June 2028.
In progress - Completion of 25,920 centerline miles of road resurfacing in FY 2023/2024. On 9/18/24, Council awarded a Professional Services Agreement to Bucknam Infrastructure Group to update the City's Pavement Management Program (PMP). This will assess the current average PCI and identify critical roadway maintenance needs to prioritize resurfacing projects to preserve and improve existing City roadways. The final PMP update report to evaluate and prioritize pavement management projects is scheduled for completion in July 2025.
Several maintenance projects commenced in FY 2024/2025 to improve PCI in the most critical areas. This includes four resurfacing projects:
1. FY 24/25 Local AC Resurfacing: 10,000 cubic feet (1.9 centerline miles) - In Bidding phase
2. FY 24/25 Slurry Seal Project: 15,300 cubic feet (2.9 centerline miles) - Crack-sealing in Progress; Slurry Seal in Bidding phase
3. Mapes Road Resurfacing: 2,600 cubic feet (.25 centerline miles) - In Design phase
4. Antelope Road Resurfacing: approximately 6,600 cubic feet (1.25 centerline miles) for a total of 6.3 centerline miles - In Design phase
The PMP update report is expected to be completed this summer (July 2025).
Public Works & Engineering: CIP
Finance
1.3 Actively identify and pursue grant funding opportunities for capital projects.
In progress - In FY 2023/2024, ten (10) grants awarded totaling $41,214,367, with $4,339,620 appropriated to support 13 CIP Projects. In FY2023/2024 there was a 64.9% increase in appropriated grant funds as compared to the prior fiscal year ($2,632,129 received in FY 2022/2023).
In February 2025, staff was informed that all three applications for funding through the Highway Safety Improvement Program (HSIP) Cycle 12 program were approved for funding totaling $1,682,640. The three applications are outlined below:
- Edgeline Striping Improvements: $347,220
- Citywide Guardrail Improvements: $999,720
- Citywide Pedestrian Crossing Improvements: $335,700
In April 2025, staff submitted an application for the TDA Senate Bill 821 Call for Projects in the amount of $580,000 to fund a future project intended to close a large pedestrian gap along the southside of Newport Rd between Lindenberger Rd and Laguna Vista Dr. Awards are expected to be announced in July 2025.
Staff submitted an application to the Congestion Mitigation and Air Quality (CMAQ) Improvement Program in mid-May 2025 requesting $25 million for the McCall Blvd/I- 215 Interchange Project. Award announcements are anticipated Nov/Dec 2025. 2 of 9
Lead Point of Contact Goal Action/Task Required Status Updates (Reporting Period: January-June 30, 2025) Economic Development
2.A.1 Conduct a place-making and tourism feasibility study as part of developing Menifee as a destination city by June 2025.
In progress - RFP was released in December 2023 to assist in creating a to develop Menifee as a destination city. With no qualifying bids received in December 2023 for the Placemaking, Unique Identity, and Tourism Master Plan, the scope of work was reviewed/updated, and the RFP was re- released. On 8/07/24 an agreement was awarded to Hunden Partners. The final study results are anticipated by the end of the calendar year.
Outreach completed March-April 2025 including:
- Stakeholder Meetings/Interviews
- Community and Business Workshops
- Social Media Campaigns and Promotions
- Print Media Advertisements
- Event Outreach - Foodie Friday and Spring Fest
- Community Meeting Outreach
The Placemaking, Unique Identity and Tourism Master Plan study is underway with community engagement efforts including public meetings and City Council interviews completed in March 2025. To date, over 1,000 community responses have been collected, providing valuable insight to inform the study. The preliminary findings completed in late May will guide the next phase of the project including preparation of recommendations for consideration as part the City's efforts to establish a unique identify and become a destination city.Community Services City Executive Office
2.B.2 Conduct a regional events assessment to identify a signature event that will help make Menifee a destination city by December 2025.
In progress - Event to be identified/established based upon the broader Placemaking, Unique Identity and Tourism Master Plan. During the 8/07/24 Council meeting an agreement was awarded to Hunden Partners to create a Placemaking, Unique Identity, and Tourism Master Plan. Community Meetings and Council interviews were completed in the first quarter of 2025.
Assessment will be completed as part of the broader placemaking, identity and tourism master plan currently underway. Community meetings and Council interviews were completed in the first quarter of 2025.
Additionally, as part of public engagement process to establish programming for the Central Park Amphitheater, a survey was released April 2025. Accessible online and at citywide special events, the survey will remain available for public input through the end of Summer 2025.
Community Services
City Executive Office
Economic Development
2.C.3
Implement findings of the events assessment and hold the first annual signature event by December 2026.
In progress - Event to be identified/established based upon the information compiled in the broader Placemaking, Unique Identity and Tourism Master Plan. The target completion date has been shifted from December 2025 to December 2026.
The annual signature event will be identified based on feedback obtained from the Placemaking, Unique Identity and Tourism Master Plan and results of Central Park Amphitheater Public Engagement Survey currently underway.
Information Technology
3. A. 3 Amplify and diversify communication to enhance community awareness and understanding by assessing City controlled websites and comply with regulatory standards by May 2025.
In progress - The City's ADA website compliance consultant completed the website assessment for Americans with Disabilities Act (ADA) compliance and shared the results with staff. The target completion date is now June 2025.
The City's ADA website compliance consultant has taken the lead on the remediation to address the identified issues with major work completed. Due to the complexities of the work involved, the deadline was extended to June 2025 to ensure the website is ADA compliant and all issues have been resolved.
City Executive Office
3. A. 4 Amplify and diversify communication to enhance community awareness and understanding by producing and broadcasting two original videos per month by December 2024
In progress - To date 135 original content videos produced, including:
- Show Me Menifee
- The Agenda Rundown
- Happy Tails
- Stay Active Menifee
- Menifee in the Works
- Public Service Announcements (PSA) for Menifee Police Department (MPD), Community Services, Community Development and Public Works. 39 original content videos produced during this reporting period including the creation of the Menifee in the Works series, highlighting Public Works Department operations and capital improvement program projects such as the Keller Road grading, stencil truck, street sweeping, and hot mix asphalt.
City Executive Office
3. A. 5 Amplify and diversify communication to enhance community awareness and understanding by increasing the number of residents registered to receive city alerts by 10% by June 2028 In progress - To date there has been a 133% increase in city website newsflash subscriptions (1066 to 2480). This growth is likely attributed to the City adding additional availability to text-based sign-ups through the City's website, which was a common request by residents to have the option to receive text alerts in addition to email alerts.
There has been a 2% increase in city website newsflash subscriptions during this reporting period. (2,429-2,480).
City Executive Office
3. A. 6 Amplify and diversify communication to enhance community awareness and understanding by increasing social media followers by 50% by June 2028.
In progress - To date there has been a 26% increase in social media followers (69,954 to 88,521).
There has been a 4.5% increase in social media followers during this reporting period (84,697-88,521).
City Executive Office
3. B. D. 1 Increase opportunity for the community to gather and support belonging and connectedness by creating a facility development plan. by December 2023
.
In progress - Steps have been taken by the City Council to continue to set aside dedicated reserves to support the development of the City's future facilities infrastructure projects. Staff continue to pursue and evaluate opportunities that will support the development of a city hall, police station headquarters, public works maintenance operations center, community center and fire stations. The new Fire Station No. 5 in Quail Valley was completed and fully operational in January 2025. The design process for the future community center planned for the property transferred to the City from the County of Riverside on La Piedra Road is scheduled for completion by the end of the 2025 calendar year. Construction of the City's new outdoor amphitheater that will provide a venue for musical and theatrical productions is underway.
During this reporting period two joint City Council and Parks, Recreation and Trails Commission (PRTC) workshops were held in February and April to provide input regarding the design of the future community center planned for the City's property on La Piedra Road. The final design and construction documents are scheduled for completion by the end of the 2025 calendar year. Construction of the City's new outdoor amphitheater for musical and theater productions is underway.
2. Unique Identity
3. Community Engagement and Social Infrastructure
3 of 9
Lead Point of Contact Goal Action/Task Required Status Updates (Reporting Period: January-June 30, 2025) City Executive Office
Community Services, City Attorney
3. B. D. 7 Work in collaboration with Valley-Wide Recreation and Park District (Valley-Wide) to unify the parks in Menifee to better service the needs of residents by June 2028.
In progress - During the 8/21/24 Council meeting, an agreement was awarded to Spicer Consulting Group for special district annexation fiscal impact analysis and sustainability study to provide maintenance and recreation services to Valley-Wide parks within the city.
The fiscal impact analysis is underway.
City Executive Office, Community Services,
and Community Development
3.C.2 Create engagement opportunities to enhance understanding and participation in City planning, community events, and activities.
Gather community input as part of specific projects and plan development initiatives.
In progress - Staff continue to create community outreach and engagement opportunities to enhance resident and business community understanding of City planning, community events, and activities are an integral element of all community development projects.
Community engagement opportunities were held for the following projects to give residents a chance to provide feedback and allow for an enhanced understanding of City planning, and community events/activities:
- Innovation District (Southern Gateway) Design Charrette Visioning Workshop (1/14/25)
- Joint City Council/PRTC Community Center Design Workshop(2/13 and 4/29/25) - 2025 Spring Citizen's Academy (3/4-4/22/25)
- Strategic Plan City Council Workshop (3/5/25)
- Placemaking Master Plan Community Workshop (3/27/25)
- Placemaking Master Plan Business Workshop (3/25/25)
- Innovation District (Southern Gateway) Alternative Land Use Community Workshop (3/24/25)
- Capital Improvement Program Biennial City Council Budget Workshops (4/2 and 4/16/25)
- Senior Services Survey released at Senior Expo (5/3) through Summer 2025. - City Council Operating and Capital Improvement Program Budget Workshop (5/7/25) City Executive Office
3. 2 Initiate a comprehensive biennial residential satisfaction survey by December 2023.
On hold - Comprehensive biennial residential satisfaction survey placed on hold following 10/4/23 review of cost benefit by the City Council. Staff is evaluating alternative methods of gauging satisfaction.
Community Services
3. D Develop unique park amenities, green spaces, trails, cultural and recreational facilities and programming that serves the diverse needs and desires of the community in alignment with the Parks Master Plan.
In progress - A variety of steps have been taken to develop unique amenities and programming to address the diverse needs of the community:
- Memorandum of Understanding (MOU) established with Perris Union High School District for launch of the Aquatics program in Summer 2024. - Held first Adaptive sports fair in February 2024, adding adaptive sports component to Mighty Me programming.
- Banner Village Park opened with the City's first splash pad. - Quartz Ranch Park features pickleball and basketball courts. - Amended Menifee Valley Specific Plan development agreement approved on 2/21/24 including conceptual plans for open space recreation areas (baseball field, junior-sized Olympic pool, splash pad, nature trails, preservation of Granite Hill as permanent open space and pedestrian bridge connecting the Heritage Lake community to the south) along with small- scale agricultural activities focused on crops and animal husbandry. - MOU with Arts Council Menifee approved 7/17/24.
During the reporting period, the following steps were taken to develop unique amenities and programming to address the diverse needs of the community:
- Sun City Greenspace - design finalized for a 1.94-acre passive park with a pollinator garden. Construction anticipated for Winter 2025, pending property acquisition. - Quail Valley's first city park - 10.45 acres of land transferred to the City in May 2025 for development of a city-maintained nature park. Once complete, the park will include a multi-use field, playground and interactive nature trails. -On 5/21/25 the City Council approved the acquisition of Menifee Hills, 398 acres on the east side of the City to be designated as open space for parks, trails and recreation. -Central Park improvements are underway, including construction of the Central Park Amphitheater (CIP 19-15) and the Paloma Wash Pedestrian Bridge (CIP 20-13), a prefabricated bridge which will provide pedestrian access to the amphitheater from the adjacent commercial center. The bridge is scheduled for completion by the end of the calendar year. Additionally, construction of the Civic Center Parking Lot (CIP 22-24) project has commenced with completion anticipated by early Fall. Once completed, these three projects in combination will provide a new arts and entertainment destination for the City.
City Clerk
3.E Develop a “Youth in Government Program” to educate students on municipal governance, encourage civic participation, and provide mentorship and career development opportunities.
In Progress City is developing a preliminary program overview/schedule with input received from the Youth Leaders of Menifee in May 2025. It is anticipated that an overview of the program will be presented to the Menifee school district representatives for discussion/input during the 2025 Education Summit.
4 of 9
Lead Point of Contact Goal Action/Task Required Status Updates (Reporting Period: January-June 30, 2025) Economic Development
4.A Create a business incubator program/facility to support startups.
Update the Menifee Comprehensive Economic Development
Strategy (CEDS) to identify key industries and emerging market opportunities to support entrepreneurship, attract investment, and maximize the impact on the business community.
In progress - Development of a Business Incubator Feasibility Plan and acquisition of a facility has been placed on hold pending further evaluation of business development needs and facility priorities. Exploring opportunities for collaboration in the community, working in partnership with the Menifee Valley Chamber of Commerce under the terms of the Sponsorship Agreement approved by Council on 11/15/23 and the Southwest Economic Development Coalition.
The City of Menifee is conducting a comprehensive reassessment of its business incubator needs to ensure strategic alignment with current economic conditions, investment opportunities, and long-term return on investment. As part of this effort, we are updating the Menifee Comprehensive Economic Development Strategy (CEDS) to identify key industries, emerging market opportunities, and targeted economic drivers that can inform our approach to business incubation. This data-driven process will allow us to refine our strategies to better support entrepreneurship, attract investment, and enhance sustainable economic growth. By aligning our initiatives with the evolving needs of the local business community, we aim to optimize resource allocation and maximize economic impact for Menifee.
Economic Development
4.A.4 Acquire facility for Business Incubator Program by December 2024.
On hold - Development of a Business Incubator Feasibility Plan and acquisition of a facility has been placed on hold pending further evaluation of business development needs and facility priorities. Exploring opportunities for collaboration in the community, working in partnership with the Menifee Valley Chamber of Commerce under the terms of the Sponsorship Agreement approved by Council on 11/15/23 and the Southwest Economic Development Coalition.
Community Development
Public Works/Engineering
Economic Development
4.B.3 Streamline the development processes to support a business- friendly environment and establish metrics for monitoring the performance of the development departments to streamline operations by July 2024.
In progress - Staff is enhancing/streamlining reports associated with development project planning and permitting to better track, monitor, identify, and address project delays/issues timely. Additionally,, bond releases are now processed electronically and inspections are scheduled online and auto assigned to inspectors. These efforts help to save time and provide real-time information to users.
The City has also engaged Urban 3, a consultant specializing in land value economics, to produce a report that will identify a "value per acre" analysis within the City. The results of this report will help identify the tools and incentives that may help to attract development. It is anticipated that the preliminary results of the Urban 3 study will be completed by the end of August 2025. Additionally, the kick-off to initiate the Comprehensive Economic Development Strategy (CEDS) update was held in April 2025. Both reports will be used to help staff better understand how to support the creation of a business friendly environment.
Building and Safety - implemented a paperless job card sign-off process, developed metrics to track response time, inspection, and plan review trends, streamlined and digitized the occupancy process and partnered with Economic Development to create the "The Business Bridge" providing for the delivery of a framed Certificate of Occupancy to the business owner upon issuance from Building and Safety, providing new businesses with a “bridge” from attraction to retention.
Public Works/Engineering - tracking engineering inspections in a pilot environment while waiting on equipment that will allow for accessing inspection data in the field.
Economic Development - In addition to completing the analysis through the Urban 3 assessment, the Economic Development department is in the process of updating the Menifee CEDS to identify key industries, emerging market opportunities, and targeted economic drivers that can inform the City's approach to developing a business-friendly environment. The CEDS Committee Members and Stakeholders have been identified and the workshop dates have been set for July - September 2025.
The data-driven CEDS update process will help refine our strategies to better support entrepreneurship, attract investment, and enhance sustainable economic growth. By aligning our initiatives with the evolving needs of the local business community, staff aim to optimize resource allocation and maximize the economic impact for Menifee.
Community Development: Planning
Economic Development
Public Works/Engineering
4.B.5 Streamline the development processes to support a business- friendly environment and create an incentive program to fast- track the development process for targeted industries by December 2024. evaluate the feasibility of creating an incentive program to fast-track the development process for targeted industries.
In progress - The City has engaged Urban 3, a consultant specializing in land value economics, to produce a report that will identify a "value per acre" analysis within the City. Based on the information in this report, the City evaluate possible adjustments in the incentives that encourage and attract development.
Economic Development
4.C.6 Partner with higher education institutions and stakeholders to create workforce development and execute Memorandums of Understanding (MOUs) for strategic partnerships by December 2025.
In progress - City elected representatives and staff working through the Southwest Riverside County Higher Education Coalition ("Coalition") to expand higher education in the region to include the four year degree programs required to support the workforce development needs of the region with a focus on science, technology, engineering and mathematics (STEM) programs. The City also entered into a no-cost joint use agreement with MSJC for their Banner Program, allowing banners to be installed on City light poles to highlight the campus facilities, students and programming.
Additionally, in April 2025, staff in the Economic Development department co-hosted a Job Fair at the MSJC Menifee Campus.
The City continues to collaborate with higher education institutions and highlight programming. During this reporting period, staff in the Economic Development department co-hosted a Job Fair at the MSJC Menifee Campus (April 10, 2025).
Economic Development
4.D.4 Create an Office and Lifestyle/Retail Development Incentive Program by June 2024.
Create business incentive programs to attract and retain businesses in Menifee and evaluate the feasibility of creating an Office and Lifestyle/Retail Development Incentive Program.
In progress - The City has engaged Urban 3, a consultant specializing in land value economics, to produce a report that will identify a "value per acre" analysis within the City. Based on the information in this report, the City will evaluate possible adjustments in the incentives that encourage and attract development. It is anticipated that the preliminary report will be completed by the end of August 2025.
The Urban 3 study is underway with completion of the preliminary report anticipated by the end of August 2025.
4. Thriving Economy
5 of 9
Lead Point of Contact Goal Action/Task Required Status Updates (Reporting Period: January-June 30, 2025) Community Development: Planning
Economic Development, Public Works
4.E.7 Develop and adopt the Menifee Innovation District Specific Plan a Specific Plan for the Economic Development Corridor Southern Gateway (EDC-SG) Innovation District to support the
diversification of Menifee’s economy by June 2026
In progress - Engaged consultant to develop the Menifee Innovation District Specific Plan (previously known as the Southern Gateway Specific Plan) and Environmental Report on 12/06/23. Council and Planning Commission Ad- Hoc subcommittees were formed in February and May 2024 and stakeholder workshops to establish the foundation for the Innovation District and land use alternatives were held in the first quarter of 2025. The alternate land use plan will be presented to Council for consideration in Summer 2025.
Development of the Menifee Innovation District Specific Plan is in progress with an alternative land use plan scheduled for review by the Council in Summer 2025.
Economic Development
4.2 Increase the number of new Jobs added year-over-year. In progress. - 2023 Average Employment: 15,990, a 7.8% increase.
- CEDS Kick off meeting held April 2025 to begin update process.
To track annual job growth, and establish a baseline, staff identified the California Employment Development Department’s Quarterly Census of Employment and Wages (QCEW) Ad-Hoc Report as the best tracking method, providing historical data for Menifee. The data collected for the past two years is:
- 2022 Average Employment: 14,828
- 2024 Employment numbers scheduled for release September 2025 On 10/02/24, the City received a $40,000 U.S. Economic Development Administration (EDA) Technical Assistance Grant to update the City's Comprehensive Economic Development Strategy (CEDS). The CEDS plan aims to engage local and regional stakeholders, boost revenue for essential City services, create jobs, support local businesses, diversify Menifee's economy, and enhance residents' quality of life. The CEDS Committee Members and Stakeholders have been indentified and workshop dates have been set (July - September 2025). With these groups in place and community workshops scheduled, we will soon begin gathering input to help shape and update Menifee’s Comprehensive Economic Development Strategy.
Economic Development
4.F Provide enhanced entertainment amenities to increase Menifee's commercial tax base and create an attractive environment for businesses and workers.
In progress - Staff continues to seek unique dining and entertainment experiences for the City. To date, the City has welcomed the following independent businesses:
- Exquisite Tapas - Trivia nights, salsa dancing
- Made Local Market - increased number of vendors at
- Foodie Fridays and The Trading Post events
- Ready. Set. Game! - Expanded location due to demand for trivia nights and gaming tournaments
- Clever Fox Escape Rooms - Transitioned all locations to Menifee and opened new escape rooms
- Tacos and Tequila Grill and Cantina - Expanded location and added live entertainment
- Lady R Bistro - Paint and sip nights, comedy shows
- Rasoi Indian Food - Family-run authentic Indian food
- Papa Smash -Wagyu burgers
- Savage Spin - Indoor cycling studio
-Velo (indoor training facility)
- Curiosity Escapes (family entertainment/escape room)
- Foodie Fridays: April 2025 event out performed the prior two years (2023 & 2024) and saw improved performance, compared to March 2025 (3,600 unique visitors w/a 38% year over year attendance increase).
Staff continues to seek unique dining experiences and entertainment to bring to the City. During this reporting period, the City expanded independent businesses, with the grand openings of:
- Velo (indoor training facility)
- Curiosity Escapes (Family entertainment/escape rom)
Marketplace Made Program:
Menifee’s Marketplace Made program launched in January with the first market event debuting as part of Foodie Fridays in March. This city-led initiative is designed to help home-based and cottage industry businesses transition into the regional marketplace.
Through a strategic partnership with the Small Business Development Center (SBDC), the program provides resources, mentorship, and exposure to prepare entrepreneurs for potential brick-and-mortar opportunities. This innovative program empowers local makers to scale sustainably while strengthening Menifee’s role in the broader regional economy.
Finance
4.G.1 Create and maintain a financial sustainability plan to support city government for the long term by December 2024.
In progress - Developed 10-year financial forecasting model used to assess and track the city's long term financial health and evaluate the impact of changes in operational and economic conditions. Updated financial analysis and budget tracking reports and tools are being developed as part of the new Menifee Metro (Munis) system. These tools will be used to develop a financial sustainability plan, including efforts to diversify and strengthen City revenue, reserves and operational efficiencies.
The 10-year financial model established in 2023, will be regularly reviewed and updated. Financial forecasting projections have also been integrated into the biennial budget and presented to the City Council on 4/02 and 6/18/25.
Finance
4.H.1 Increase reserve fund balances to support the financial sustainability of city government for the long term by December 2024.
Complete - The City's reserve fund policy was updated on 6/05/24, to set the General Fund operating budget reserve requirement at 40%.
Additionally, the City has taken steps to establish dedicated reserves for fleet and equipment replacements, unfunded pension liabilities, and facilities to support future operating obligations.
The proposed FY 2025/2026 and FY 2026/2027 operating budget supports a balanced budget including a 40% General Fund reserve balance.
6 of 9
Lead Point of Contact Goal Action/Task Required Status Updates (Reporting Period: January-June 30, 2025) Finance
Community Development
4.I.1 Diversify revenue streams to support the financial sustainability of city government for the long term.
In progress - Development team working to diversify the City's revenue by incentivizing a combination of commercial retail and industrial development in designated areas based upon the City's General Plan. Completed projects that will help to increase revenue, include, but are not limited to:
- Chic-fil-A
- Popeye's
- 7-Eleven at McCall Square
- Daiso
- Arco and Los Amigos Mexican at Goetz Marketplace
- Ike's Love & Sandwiches
- Krak Boba
- Commerce Center at Zeiders
- Chevron and Papa Smash
- Shell at Encanto
13 million square feet (sq ft) of new industrial development and over 1 million sq ft of new commercial/retail development projects have been designated in key areas of the city. When completed, these projects will help to diversify the City’s revenue streams to support municipal services and long-term financial sustainability. Projects that are currently in the entitlement since the last update include:
- Menifee Boardwalk - 40,000 sf of commercial space with a daycare center in entitlement review.
- Kaiser Permanente Medical building - 50,800 sf of medical office space in entitlement review.
- Fitwell Health Campus - 69,000 sf of commercial space with 9,000 sf of office space in entitlement review.
- Motte Business Center – 1,135,840 sq ft of industrial space approved.
Finance
4.J.8 Implement an Enterprise Resource Planning (ERP) system to modernize and streamline City operations by June 2026.
In progress - The ERP system, officially named Menifee Metro (Munis) went live on July 1, 2024. Since the go-live, IT and Finance continue to support staff with ongoing training and troubleshooting while improving workflows.
Completed year-end processing in October. Created user accounts for auditors in November for the bi-annual audit.
Integration of the Human Capital Management modules of the ERP system are underway. Implementation is anticipated to take place in the first quarter of 2026, allowing additional time for assessment, testing and staff training.
Community Development
Information Technology
4.K.3 Create reports and establish metrics for monitoring the performance of the development departments to streamline City operations by July 2024.
In progress - Reports established to identify expired permits, monitor inspections and submittals, plan review response times and certificate of occupancy.
Development of reports to monitor inspection and plan review response times and certificate of occupancy are complete. Efforts to continuously provide meaningful reporting are ongoing.
Implementation of the Velosimo software system is currently underway. This system will integrate three major systems including Blubeam (design review), Tyler Munis (financial), and Accela (permitting and business licensing) helping to streamline the plan review and permitting process across all of the development departments. 7 of 9
Lead Point of Contact Goal Action/Task Required Status Updates (Reporting Period: January-June 30, 2025) Fire
5.A.1 Implement automatic aid agreements with adjoining fire departments to reduce response times by December 2023.
Completed - September 2023.
Fire
5.A.4 Develop citywide response map with future planned development and road infrastructure improvements that guides fire service facility and resource allocations by June 2026.
Completed - April 2024.
Menifee Police Department (MPD)
5.A.5 Develop a response time matrix for the MPD by June 2026. In progress - Staff is working to develop a matrix that will show Average Response Times (ART) by patrol beat. This information will be used to establish response time goals by call priority level with a target completion date of June 2026. This will provide MPD with the ability to better understand needs and deploy resources efficiently and effectively.
Fire
5.A.8 Enhance public safety response times and provide community safety training including cardiopulmonary resuscitation (CPR), first aid, and automated external defibrillator (AED) as part of the Menifee Life Saver Program to 50 people per year through June 2028.
In progress - To date, 1,745 people participated in Menifee Life Savers training program, including 963 individuals who have completed CPR and AED training.
A total of 408 people participated in the Menifee Life Savers training during this reporting period.
The new Fire Station No. 5 in Quail Valley opened for service in January. This updated fire station will enhance public safety response times to increase safety in the City.
Human Resources and Risk Management
5.B.3 Develop and implement a citywide safety plan to enhance security and a sense of well-being in the community by June 2026.
In progress - Staff drafted the scope of work for the safety master plan to include goals and objectives established within existing projects, programs, and plans (General Plan, Emergency Operations Plan, Local Road Safety Plan, Active Transportation Plan, Complete Streets Plan, and Capital Improvement Program).
Scope of work is being finalized for RFP released by the end of July 2025.
Menifee Police Department
Public Works & Engineering: CIP
5.C.3 Improve safety infrastructure and technology to enhance the sense of security and well-being in Menifee by June 2026.
In its 2025 Safest Cities report, Safewise named Menifee as one of the safest cities in California (ranked #18) for the second year in a row. The report noted decreases in both property and violent crime in the City over the previous year.
In progress - MPD is utilizing the Peregrine Technologies software program to view and analyze crime stats in real time with greater accuracy, helping to more effectively and efficiently deploy resources. City currently has 29 Automated License Plate Readers (ALPR) in service.
- Quail Valley Grid Area Streetlight project (CIP23-08, (completed) installation of 17 solar powered streetlights in strategic locations that had inadequate lighting.
- Staff worked with consultant, Rick Engineering to survey major bridges (4 feet or larger) and culverts (4 feet in diameter) within the City, focusing on main roads. A final report was completed in November 2024 that includes a list of recommended priorities for the Citywide Bridge/Culvert Inventory.
The Public Works and GIS departments are working together to update the City’s GIS layers with this information.
During this reporting period, several measures were implemented to enhance the safety infrastructure and technology to improve the sense of security and well-being in the city:
- 15 automated live-view Flock cameras were installed in four parks. These cameras enhance MPD's ability to monitor activity and investigate crimes in City parks. Under the City's Axon contract MPD now has access to the Fusus platform—a critical tool in the development of a Real-Time Operations Center. This platform integrates camera systems and other technologies to provide real-time situational awareness, ultimately supporting enhanced public safety.
- MPD has acquired an additional drone and is implementing the Drone First Responder Program, providing officers with aerial views before entering crime scenes. - The grant-funded (HSIP Cycle 11) Citywide Traffic Signal Safety Improvement project (CIP 24-01) is currently in the 90% design phase.
- Public Works staff are evaluating recommendations and funding opportunities for future bridge/culvert maintenance projects based upon the Citywide bridge/culvert inventory study completed in November 2024.
All Departments
5.D Support ongoing professional staff development. In progress - Continued efforts to enhance Menifee University, including expanded access/participation in the Leadership Academy and the Menifee Mentors program.
The City offers staff a variety of classes in lifesaving skills, dealing with personnel issues, and annual citywide staff development training.
During this reporting period, employees were given the opportunity to participate in the following learning opportunities:
- Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) - First Aid
- Active Shooter/De-escalation Techniques
- Stop the Bleed
Additionally, the IT department conducted city-wide cyber security training and the HR team is in the process of developing a series of trainings to strengthen the knowledge and skills of managers and supervisors in the organization. They will also be compiling toolkits to provide managers/supervisors with easy access to templates pertaining to the procedures associated with performance management, workers’ compensation and more.
Human Resources and Risk Management
Fire and Police Department.
5.E
Create a community preparedness plan in collaboration with community partners to ensure the safety of Menifee’s
neighborhoods, businesses, and vulnerable places.
In progress - To date 47 AEDs have been purchased/installed within the community as part of the Public Access Defibrillator Program (PAD), including 25 in MPD vehicles. MOU with County of Riverside, Riverside University Health Systems Behavioral Health for Crisis Triage Behavioral Health Services established to help provide community based behavioral health services in collaboration with law enforcement.
The following steps were implemented to enhance community preparedness:
-39 citizens completed the Community Emergency Response Team (CERT) basic training program during this reporting period.
-City staff participation in educational events to increase understanding and awareness of disaster training opportunities and preparation. During this reporting period staff attended the Oasis (April 2025) and Audie Murphy Ranch (June 2025) communities.
5. Safe and Vibrant Community
8 of 9
Lead Point of Contact Goal Action/Task Required Status Updates (Reporting Period: January-June 30, 2025) Menifee Police Department
Public Works & Engineering: CIP
5.F.7 Decrease pedestrian and bicycle fatalities in accordance with Vision Zero by 25% by June 2028.
In progress - To date, there have been 2 pedestrian/bicycle fatalities in 2023 and 1 fatality in 2024.
Staff continues to work on projects that improve school traffic safety, including pedestrian crossings, ADA compliance ramps, traffic signals, and speed limit signs.
The MPD Traffic Unit created a Traffic Safety Campaign with specific goals for each month during FY 2024/2025, which include reducing Driving Under the Influence (DUI) collisions, reducing pedestrian fatalities, increasing seatbelt usage, reducing bicycle collisions, and identifying potential engineering improvements.
The City is working on the two projects below within the vicinity of public schools that will address pedestrian and bicycle safety. Both projects will install dedicated buffered bike lanes, sidewalks, high visibility crosswalks, ADA ramps, and streetlighting. The projects include:
- Harvest Valley Elementary School Active Transportation Plan (ATP) - Romoland Elementary School ATP
These two projects were identified as priorities in the City’s ATP, and are primarily funded through ATP grants.
Community Services/Public Works
5.G.6 Develop a streetscape beautification plan to enhance the City's main transit corridors and gateways by December 2027.
In Progress. Cherry Hills Blvd median and Holland Road/I-215 Overcrossing landscaping enhancements completed in the first quarter of calendar year 2025.
Menifee Police Department
5.2 Partner with high schools to develop and implement a student public safety training program by December 2024.
In Progress. With the adoption of the City's new e-bike ordinance, MPD has initiated community outreach education and enforcement efforts related to the safe use of e-bikes. This includes working with our local schools to provide e-bike safety education to parents and students, producing and releasing a series of safety/informational videos on social media, and sharing information in the summer edition of the Menifee Matters publication mailed to all households the last week in May. Staff will also be working to update signage in our parks and trails to support our enforcement efforts. 9 of 9