Managing
your
Downtown
1 ATTACHMENT 4
Provides Essential Services:
including security, maintenance, marketing, economic development, special events, etc.
• Over & beyond what government provides
• Concentrated within a distinct geographic area
• Paid for by a special property owner assessment
• Services managed by a not for profitorganization
• Organization governed by a Board
• Board Directors represent those who pay
What is a Management District
1500+
Management
Districts in
North
America
Benefits of Districts
Common successes:
improved property values
increased sales
reduced crime
enhanced physical appearance
increased numbers of people using
downtown for a variety of purposes
Speaking with one voice – creating the
collective clout
CREATED BY HORMANN & ASSOCIATES
Maintenance. Collecting rubbish, removing litter and graffiti, washing sidewalks, shoveling snow, cutting grass, trimming trees, planting flowers in public places.
Security and hospitality Hiring uniformed security and street "guides" or "ambassadors"; buying and installing electronic security equipment or special police equipment, staffing sidewalk tourism kiosks.
Consumer marketing
. Producing festivals and events; coordinating sales
promotions, producing maps and newsletters; launching image enhancement and advertising campaigns; erecting directional signage.
Business recruitment and retention Conducting market research; producing data-oriented reports; offering financial incentives for new and expanding businesses; marketing to investors.
Public space regulation
. Managing sidewalk vending, street performances,
street furniture, code compliance.
Main Street
Districts typically serve some or
all of
the following
10 functions:
What you can do
CREATED BY HORMANN & ASSOCIATES
Parking and transportation management.Managing the public parking system; maintaining transit shelters; operating ridesharing programs.
Urban design. Developing urban design guidelines; managing facade improvement programs.
Social services. Creating or aiding help-the-homeless, job training, and youth services programs.
Visioning. Developing a vision or strategic plan.
Capital improvements Installing pedestrian-scale lighting and street furniture; planting and maintaining trees and flowers.
Main Street
Districts typically serve some or
all of
the following
10 functions cont.:
What you can do – continued
What Other Cities
Have Done
Safety Ambassadors
• Program designed using proven methods
utilized by over 125 downtown organizations
across the country
• Aimed at improving the safety, friendliness
and accessibility of downtown visitors,
residents, and workers
• An excellent tool for addressing
Homelessness in the district and changing
not only the reality but the perception of the
downtown area
Ground Support
Ground Support on the streets
• Provide enhanced cleaning services and customer service • Trained as tourism ambassadors to be well-versed on the area attractions, events, and businesses
“You think something is clean if it looks clean, you know it is clean when you see someone cleaning it.” - Disney School of Management
Streetscape Improvement & Maintenance
BeautificationB
• Planter boxes
• Hanging Baskets
• Electrical box beautification
Street Banners and Signage
• Develop Design Guidelines
• Manage Improvement
Initiatives
• Find matching Grants and
encourage participation
Before
After
Façade Improvements
Marketing and Promotions
Support new programs and events bringing
targeted segments to Downtown.
Bring them down 10,000 at a time - to bring them back one at a time Reasons to Act
• Coordinate desired programs
– Clean and Safe
– marketing
– event coordination and production
– Façade improvements
• Facilitate board & committee meetings
• Government liaison
-Advocate in policy discussions
-Leverage more benefits/money for district
The Executive Director (a seasoned professional) will take a proactive approach in developing and implementing programs Hire Staff – A Downtown Professional
THE PROCESS
Cross-Education
INFO FROM PROPERTY OWNERS
Hear Opinion/Find Consensus on:
◦ Perceived needs
◦ Priorities for improvement
◦ Which services are desired
◦ Costs and willingness to pay
INFO TO PROPERTY OWNERS
Outreach/Inform :
• What is a Management District
• How Districts Benefit Stakeholders
• Case Studies from Other Cities
Cross-Education
District
Formation
Feasibility
Organizational Infrastructure
Service Plan
Consensus
Marketing/Education
Support
Formation Process
BOUNDARIES SERVICES BUDGET DATA
MAPS METHODOLOGY COLLECTION
Everyone pays their fair share
Create Plan and Budget Create Assessment to
match budget
Assessment is a Surcharge
on Property Tax
Assesments