Attachment 5
2. The aesthetics and ambiance of the proposed business.
The design of the proposed facility will provide the high end product and services to the general public from a well-lit, safe, and secure facility. It provides for an open, inviting, and crime-deterrent environment, through the application of the fundamental principles of Crime Prevention. Through Environmental Design (CPTED), including lighting, security monitoring, product location, maintaining clear vis ibility to the operational areas of the facility, and other operational systems.
3. The attractiveness of the proposed business.
Based for more than 24 years, Jammu & Kashmir, Inc has been one of the most popular and successful operators of convenience stores in the county of Merced. There are more than 3 sites operating in the county of Merced. Our stores feature packaged,bottled beverages, tobacco, beer, wine, and spirits. Jammu & Kashmir, Inc has become one of the most widely recognized liquor stores, known statewide for quality products and great customer service, and this new store will reflect this standard for the Merced community.
4. The type of guests who are likely to be patrons.
The most likely patrons of the new facility will be residents and community members from the nearby neighborhoods. Jammu & Kashmir, Inc strives to be a good neighbor and strong community participant to ensure that the offering serves the needs of residents and provides a welcoming environment for all.
5. The predicted mode of operation.
Jammu & Kashmir, Inc has established itself as a responsible retailer of age restricted sales and have proven procedures and training in place for alcohol & tobacco sales, including:
• All new hires are required to take approved Techniques of Alcohol Management before using the register system.
• All register systems are set up to be prompted to ask ID for restricted sales. Employees are required to card anyone 28 and under and enter birthdate into the register. • We Card 28 and under signs are posted on cooler doors and windows, register areas letting customers know we card.
• Outside vendors visit sites bi-monthly to shop restrictive products to ensure policies and compliance is adhered to.
• Failure of the visit, employee is suspended for 3 days, receives counseling and all team members are required to retake the TAM training, see bullet point 1. • A Second failure within a rolling 12 month with the same employee is immediate termination. • Store operational owners are subject to progressive disciplinary action for repeated failures of team members up to and including termination for excessive violations.
Interior and exterior cameras
6. The ability of the proposed business serve a niche ni the population not filed by other licensees ni the same area, such as, catering to a particular clientele,economic or social grouping.