Goal Category Goal Timeline Departments
FISCAL STABILITY
Adopt Annual Budget for 2025-26 1 Month Fin, CM, CA
Fiscal Stability Plan - provide a plan to the
Budget Subcommittee for feedback and
coucnil direction 3 Months Fin, CM
Complete CFD update for new service area
annexations 6 Months Fin, Dev Svcs, CM
Review fees for services including application
fees 6 Months Dev Svcs, Fin, CM, MPD, MFD
Identify options for cost recovery or lost
revenue - Business License, TOT audits Year Fin, MPD, MFD Consider options to add new revenue sources -
cost recovery Year Fin, CM, CA
Review city utility rates Year Fin, PW, CM
Develop and implement strategies that reduce
costs or increase savings Ongoing All Depts
Develop and implement strategies to increase
revenue Ongoing All Depts
Identify options for one time revenue gains -
property and surplus equipment Ongoing All Depts
PUBLIC SAFETY
Identify site and financing options for Police
and Fire facilities and equipment 3 Months MFD, MPD, CM Complete vehicle acquisitions – two Fire
Engines, eighteen Police Patrol Units 3 Months MFD, MPD, PW Explore contract services with PBID for
Downtown Merced services 6 Months MPD, CM
Expand contract services with the school
district for school resource officers 6 Months MPD, CM
Plan and create a strategy for services post
expiration of the FEMA - SAFER Grant Year MFD, CM, Fin
Complete planned and budgeted station
capital improvements Year MFD, PW
Completion of the Hawk – Regional Training
Center Year MFD, Eng
Maintain ALS Services Ongoing MPD
Continue to work on performance
enhancement - leadership development and
succession planning Ongoing MPD, FDP
Proactive Community Policing to reduce crime
and improve the quality of life Ongoing MPD, CM
Community Relations continue community
outreach programs and employee recognition Ongoing MPD, FDP Emergency Management - continue internal
traning and partner agency cooperation for
preparedness Ongoung FDP, MPD, PW, CM
Maintain continuity with strong and consistent
leadership Ongoing CM, MPD, FDP
Apparatus and equipment replacemnt plan Ongoing FDP, Fin, CM Consider options to improve radio
communications Ongoing MPD, FDP, IT
FUTURE PLANNING
Complete Housing Element and SB 244
Analysis Three Months Plnng, CA, CM
RFP for On Call Engineering Services Six Months Eng
Seek State “Pro Housing” designation Six Months Plnng, CM Amend zoning and municipal code to support
housing/business investment Year Dev Svcs, CA, CM
Update AB 1600 due to new annexations Year Plnng, Eng, CM, CA Process development applications promptly Ongoing Dev Svcs Continue Tyler System Update and permitting
process Ongoing Dev Svcs
Continue General Plan Update Ongoing Dev Svcs
ECONOMIC DEVELOPMENT
Complete Merced Airport Terminal Project Three Months EcDev, CM, Eng, PW Recruitment and Selection for new
Administrator Position Six Months EdCev, CM
Maintain a digital presence highlighting
investment opportunities, business climate,
and high quality of life Six Months EcDev, CM
Dispose of properties – Bell Station, Transpo
Center, others Six Months EcDev, CM
Host Economic Roundtable/Investment Event
with community partners Year EcDev, CM
Strengthen UC Merced & Merced College
partnerships Ongoing EcDev
Explore Family Entertainment Zone (FEZ) and
tourism opportunities - support CP42 Ongoing EcDev, Plnng, CM Invest in Downtown as cultural/entertainment
hub; consider mixed-use strategies Ongoing EcDev, Plnng Promote Job Creation Centers & Business
Clusters Ongoing EcDev
Maintain retail opportunity inventory and
recruit businesses Ongoing EcDev
Continue with Site Selectors Guild, ICSC for
recruitment Ongoing EcDev
Support a grocery store in South Merced
(District 2) Ongoing EcDev, Eng, Dev Svcs, CM
Finalize HSR Station Area Plan; participate in
future system planning Ongoing EcDev, Eng, Dev Svcs, CM
PEDESTRIAN SAFETY
Complete Childs Ave., Stowell School, and
West Ave. pedestrian projects Three Months Eng
Complete Coffee Rd/Campus Parkway
crosswalk & ADA ramps Six Months Eng, PW
Complete citywide Speed Survey Six Months Eng, MPD
Improve Arbor Walkway Six Months Eng, PW
Complete design: Elevated bike lane and
speed table at Santa Fe Strip Park Year Eng
Complete design - sidewalks along Yosemite
Ave. and multi-use path near Merced College
(CMAQ) Year Eng
Complete design for Melody Ln sidewalk
(CMAQ) Year Eng
Replace M St. sidewalk from 19th to 21st Year Eng
Maintain traffic calming programs with Traffic
Committee and engage Traffic & Bike-Ped
Committees Ongoing Eng
AFFORDABLE HOUSING
Support current housing projects to bring
units online Ongoing Hsg, Plnng, CM
Seek state/federal grants and earmarks Ongoing Hsg, Plnng, CM Maintain Infill Incentive Area and Affordable
by Design programs Ongoing Dev Svcs, CM
Maintain “off the shelf” ADU, Duplex, Triplex
plans Ongoing Dev Svcs, CM
Support the Continuum of Care (CoC) Ongoing Hsg, CM
CAPITAL PROJECTS
Complete projects - Yosemite Ave., Downtown
One Way, Airport Terminal, Gateway
Monument Projects Three Months Eng
Pavement Management System - update road
priority list and align funding with project
readiness Three Months Eng, Fin, PW, CM
Complete Safe Streets Lighting Project Six Months Eng
Advance McKee Road CIP – County
collaboration and cost sharing Six Months Eng
Finalize Bear Creek Restoration design,
permitting, and environmental Year Eng, PW, CM, CA
Update City Engineering Standards Year Eng, PW
Complete Quiet Zone planning and permitting Year Eng
Complete Wastewater Master Plan
environmental review Year PW, Plnng, CM, CA
CMAQ Signal detector and sync project Year Eng, PW
Complete Craig Dr. sewer main project Year Eng, PW
Finalize Collins Dr. and Childs & Canal
design/engineering Year Eng
Continue road maintenance and Measure V
project design/engineering Ongoing Eng, PW
GOVERNANCE
Launch Public Access Portal for resolutions,
contracts Three Months CLK, IT
Launch new website and Merced Connect App Three Months IT, All Depts Identify city branding and promotion
opportunities - improve on line and social
media presence - RFP for services Six Months All Depts
Establish City Council Code of Conduct Year CM, Council Board, Commission, Committee Training
including Brown Act Year CA, CM
Reevaluate Goals/Priorities process and
Budget Cycle Year Fin, CM, Council
Staff Training - provide admin report and
presentation training Year CM, Fin, CA
Expand staffing and expertise across
departments - add internal capacity Ongoing CM, CA, Eng, Plnng, EcDev Continue Council Subcommittee use Ongoing All Depts
Maintain Grant Writing Servcie and internal
workgroup Ongoing CM
Maintain Legislative Advocacy and Platform
Priorities Ongoing CM
PARKS & COMMUNITY SERVICES
Designate local Arts District Three Months CM, CPS
Complete playgrounds at Denis Chavez and
Diego Garcia Parks Three Months PW
Complete Stephen Leonard Building
Improvements Three Months PCS, Eng
Complete CP42 South and JPA formation Six Months PCS, Eng, CA, CM Complete planning and annexation for CP42
North Six Months Eng, PCS, Plnng
Complete Merced Zoo renovation Six Months Eng, PCS
Complete Bob Hart Square improvements Six Months Eng, PCS Relocate PCS Dept. to Senior Center Year PCS, Eng, PW
Complete Parks & Rec Master Plan (PROS) Year PCS
Renovate Joe Herb Park Year PCS, Eng, PW
Replace Applegate Park blacktop Year PCS, Eng, PW
Improve Fahren’s Park parking lot Year PCS, Eng, PW
Begin construction at Gen. Vang Pao Park Year PCS, Eng
Plan multigenerational community facilities Ongoing PCS, CM Maintain restrooms, lighting, playground
equipment, turf & irrigation, equipment, and
area security Ongoing PW, PCS, PD
Seek partners for Fahren’s Basin Nature Trail Ongoing PCS Continue youth, teen, adult, senior programs Ongoing PCS Field and Facility Management - increase
utility, reduce costs, maintain service value Ongoing PCS, PW, POLICY
Consider Street Vendor Ordinance TBD CA, EcDev, Plnng, Fin, CM, MPD Develop Special Events Ordinance TBD CA, EcDev, Plnng, CM, MPD Finalize Shopping Cart Ordinance
implementation plan TBD CA, EcDev, Plnng, CM, MPD
Update City Purchasing Policies TBD All Depts
NEW CIP ITEMS
City Clerk Office Safety Improvements TBD Eng, PW
Flashing School Beacons for pedestrian safety TBD PW
Signal Controller Replacements TBD PW
Senior Center – PCS relocation TBD PCS, PW
McKee Rd Rehab (with County) TBD Eng
City Hall skylight and exhaust fan replacement TBD PW, Eng IT Data Center Flooring TBD IT, PW
CA - City Attorney CM - City Manager
Dev Svcs -
Development
Services EcDev - Economic Development
Eng - Engineering
Division Fin - Finance Hsg - Housing IT - Information Technology PCS - Parks &
Community Services Plnng - Planning PW - Public Works