Merced General Plan Update
– Downtown Station Area
Plan
Project Logo Selection
Attachment 5
Initial Options Presented
In July 2025
General Plan
Logos from
Other Cities
Meetings with
Art Council
Subcommittee
Recommend using “Imagine
Merced” as the project logo
Lettering to include Merced
imagery
Glen Camarda, photographer &
subcommittee member,
volunteered to develop concepts
Option 1: Block Lettering in Black
& White Only
Shown with a dark background and in a negative image with a light background Option 2: Colorized – Photos within IMAGINE
Shown with a dark background
Option 2: Colorized – Photos within IMAGINE
Shown with a light background
Option 3 & Option 4
Additional use of a small icon. Both options presented with a dark or light background.
Option 3:
Option 4
Small Icon - rays within the background
Option 1 – with Option 3
Example of
Option 1 on the
ImageMerced.com
website
Option 1 – with Option 3
Example of
Option 2 on the
ImageMerced.com
website
Option 1 – with Option 3
Example of
Option 3 on the
ImageMerced.com
website
Option 1 – with Option 3
Example of
Option 4 on the
ImageMerced.com
website
Choices before Council
• Option 1 – Block Lettering in Black & White only
• Option 2 – Colorized – Photos within IMAGINE
• Option 3 – Small Icon with solid background
• Option 4 – Small Icon - rays within the background
• Option 5 – Keep using the current City Logo for the General Plan • Option 6 – Approve a combination of the new alternatives