Report to City Council
ID: 25-0453 Page 1
TO: Mayor and City Council
FROM: Angelica Frausto-Lupo, Community Development
Director
AGENDA DATE: November 4, 2025
TITLE: ENVIRONMENTAL AND HISTORICAL PRESERVATION
COMMISSION CITY FLAG DESIGN COMPETITION
RECOMMENDATIONS (REPORT OF: COMMUNITY
DEVELOPMENT) (DISTRICT: ALL DISTRICTS)
TITLE SUMMARY: Final Consideration Of The Top 3 Flag Designs Recommended By The Environmental And Historical
Preservation Commission.
DISTRICT: All Districts
Recommendation(s)
The Environmental and Historical Preservation Commission Recommends t hat the City Council:
1. Select a Flag Design to be recognized as the City's Official flag.
SUMMARY
On December 3, 2024, the City Council approved the Environmental and Historical Preservation Commission (EHPC) to sponsor a city flag design competition to reimagine the City’s current flag. The Flag Redesign Contest ran from August 11 through October 13, 2025, with submissions accepted digitally via email or by hard copy, submitted in person at City Hall.
DISCUSSION
ID: 25-0453 Page 2
The Flag Redesign Contest was intended to reimagine the City’s flag , establishing a symbolic thread that connects the City’s heritage with aspirations, forging a visual emblem that resonates with pride and unity among Moreno Valley residents.
The Flag Redesign Contest ran from August 11 through October 13, 2025 . Throughout the contest, the City and the EHPC implemented a comprehensive marketing and community outreach campaign to promote participation. Promotional efforts included, but were not limited to, publishing 13 posts on F acebook, Instagram and X (Twitter) social media platforms, three months advertising on the Civic Center digital marquee board, weekly const ant contact newsletter features, a featured ad vertisement in the Moreno Valley City News (City News Group, Inc.) newspaper, and the distribution of flyers to local businesses, public and educational facilities, and community events. At the conclusion of the contest, the City received 83 submissions from Moreno Valley residents across all four City Council Districts.
On October 13, 2025, the EHPC deliberated on the f lag redesign submissions. Each submission was evaluated based on a defined score scale and rubric (attached) and underwent a blind judging process to ensure an anonymous selection. The flag designs were scored on the following criteria, established by the contest parameters:
1) Theme and Symbolism : Does the flag design clearly reflect the contest’s theme “Having pride for our City’s past, present, and future” and the motto “Where Dreams Soar”?
2) Simplicity and Minimal Text: Did the flag design keep text to a minimum? 3) Color and Contrast: Did the flag design utilize no more than 2-3 colors with strong contrast/visibility?
4) Originality and Appropriate Imagery : Was the flag design unique and free of seals/government insignia. Trademark, or political symbolism – while highlighting culture/regional connections?
5) Flag Usability and Overall Impact : Was the flag design recognizable, balanced, and effective at different sizes (would the design represent Moreno Valley well?)
The EHPC selected the top 3 highest scored designs for final consideration by the City Council. EHPC now recommends the City Council to select the final design for the official City Flag. The same rubric is available, should Council desire to use it. Subsequently, the City Council will determine when the redesigned flag shall be unveiled.
ALTERNATIVES
1. Select a Flag Design to be recognized as the City’s Official Flag. EHPC recommends this alternative.
2. Do not select a Flag Design to be recognized as th e City’s Official Flag . EHPC does not recommend this alternative.
FISCAL IMPACT
There are no fiscal impacts from selecting a City flag design.
ID: 25-0453 Page 3
NOTIFICATION
The agenda, staff report , and supporting documents were posted at least 72 hours in advance of the meetings for this item, in accordance with the Brown Act, for public review and inspection.
PREPARATION OF STAFF REPORT
Prepared By: Department Head Approval:
Danielle Harper-Scott Angelica Frausto-Lupo
Senior Planner Community Development Director
Concurred By:
Colby Cataldi
Planning Division Manager/Official
CITY COUNCIL GOALS
Community Image, Neighborhood Pride and Cle anliness: Promote a sense of community pride and foster an excellent image about our City by developing and executing programs which will result in quality development, enhanced neighborhood preservation efforts, including home rehabilitation and neighborhood restoration.
Positive Environment: Create a positive environment for the development of Moreno Valley's future.
CITY COUNCIL STRATEGIC PRIORITIES
1. Economic Development
2. Beautification, Community Engagement, and Quality of Life
ID: 25-0453 Page 4
Report Approval Details
Document
Title:
STAFFREPORT_CDD_EHPC_FLAG_REDESIGN_CONTEST_NOMINA
TIONS.docx
Attachmen
ts:
- Flag Design Score Sheet-Rubric.pdf
Final
Approval
Date:
Oct 27, 2025
This report and all of its attachments were approved and signed as outlined below:
No Signature found
Colby Cataldi
Angelica Frausto-Lupo
Sean Kelleher
Natalia Lopez
No Signature - Task assigned to Dena Heald was completed by workflow administrator Patty Rodriguez
Dena Heald
Launa Jimenez
Brian Mohan
Patty Rodriguez