City Council
Goal-Setting
Special Meeting
Results
Michael Codron, Facilitator
March 25, 2025
• The City Council conducted a straw poll to
identify the top goals for further
consideration, including:
• Economic Vitality and Fiscal Health
• Infrastructure Resiliency
• El Morro Elementary
• The following slides include the final goal
statements and objectives identified by the City
Council through the facilitation process.
2 City Council Straw Poll Results
Economic Vitality and Fiscal Health
•Goal Statement:
A vibrant and active business
community supported by
coordinated strategies for
economic vitality and fiscal
health that create the conditions
for individual business success
and the long-term fiscal health
of the City.
3 Downtown Revitalization
General Fund Reserve
Analysis
Revenue Ehancement
Planning and Building
Permit Services
Economic Vitality and Fiscal Health
• Using existing plans, identify and implement programs for beautification, wayfinding signage, and incentivizing private property improvements, including façade rehabilitation. • Perform a risk-based analysis of the City’s Reserve Policy to identify appropriate reserve levels for long-term financial planning. • Develop a comprehensive strategy for increasing revenues over time to support the provision of core services. • Perform outreach and engagement with customers of the City’s planning and building permit services to identify changes to improve satisfaction and increase economic
activity in the City associated with building permits.
4 Downtown Revitalization
General Fund Reserve
Analysis
Revenue Ehancement
Planning and Building
Permit Services
Infrastructure Resiliency
•Goal Statement:
An infrastructure program that
includes regular maintenance to
prolong the life of existing
infrastructure (streets, buildings,
structures, equipment) while
implementing a Capital
Improvement Plan that
prioritizes new projects in
alignment with available resources (funding and staff). 5 5-Year CIP
Infrastructure
Maintenance
Harbor
Infrastructure
Infrastructure Resiliency
• Create a 5-Year Capital Improvement Plan (CIP) that prioritizes infrastructure projects in consideration of available resources (funding and staff). • Increase the City’s efficiency and awareness of
infrastructure maintenance requirements by
improving the City’s asset management and work order system, including the functionality of the public-facing Service Request form.
• Utilize the recently completed study of the harbor revetments to prioritize projects and identify maintenance responsibilities. Develop a funding strategy informed by research on grant opportunities. 6 5-Year CIP
Infrastructure
Maintenance
Harbor
Infrastructure
El Morro Elementary School
•Goal Statement:
Work with the San Luis Coastal
Unified School District to
acquire the Morro Elementary
School site or assist in
development for the purpose of
preserving community access,
historic preservation, and/or
housing development consistent
with the City’s General Plan.
7 Acquisition Plan
Community
Engagement
Grants
El Morro Elementary School
• Identify partners, such as market-rate and
affordable housing developers, to work on a
plan to fund the acquisition of the El Morro
Elementary School site.
• Continue to engage with the community
regarding uses of the school site that take into
consideration the current land use designation
for the property and cost of acquisition.
• Identify potential grant opportunities for historic
preservation, public access, and other
beneficial uses of the property that could be
supported by one or more grants.
8 Acquisition Plan
Community
Engagement
Grants