Agenda packet — Mount Shasta City Council, August 26, 2024

“Our mission is to maintain the character of our “small town” community while striking an appropriate balance between economic development and preservation of our quality of life. We help create a dynamic and vital City by providing quality, cost-effective municipal services and by forming partnerships with residents and organizations in the constant pursuit of excellence.”
Page Item STANDING AGENDA ITEMS

1. Call to Order and Flag Salute

2. Roll call

3. Special Presentation

4. Public Comment:

This time is set aside for citizens to address the City Council on matters listed on the Consent Agenda as well as other items not included on the Regular Agenda. If your comments concern an agenda item noted on the regular agenda, please address the Council when that item is open for public comment.

Each speaker is allocated three (3) minutes to speak. Speakers may not cede their time. Comments should be limited to matters within the jurisdiction of the City. Council discussion or action cannot be taken on items not listed on the agenda other than to receive comments. If you have documents to present to members of Council, please provide a minimum of seven (7) copies to the Deputy City Clerk. Email Comments may be submitted to the City Clerk’s Office ([email protected]). Items received no later than 12:00 pm on the day of the meeting will be provided to the City Council prior to the meeting. These items will NOT be read into the record.

5. Council and Staff Comments

6. Committee Updates:
a) Downtown Enhancement Advisory Committee
b) Library Tax Advisory Committee
c) Beautification Committee
d) Active Transportation Committee
Mt. Shasta City Council Regular Meeting Agenda
Monday, August 26, 2024, 5:30 p.m.

Mt. Shasta City Park Upper Lodge, 1315 Nixon Rd. Mt. Shasta, CA The meeting can also be viewed online at the
following link:

MountShasta.22Ave.tv
For the safety of our staff, the council, and public, we are no longer allowing members of the audience to carry large bags, backpacks, or other items outside of small personal items such as purses or satchels. Only service animals are allowed inside council chambers; nonservice pets are not allowed under any circumstances. Violators will be asked to remove the bag and/or animal, and refusal to do so will be cause for removal from the meeting.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 1 Mt. Shasta Regular City Council Meeting Agenda
Monday, August 26, 2024

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CITY COUNCIL BUSINESS

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items. All Resolutions and Ordinances on this agenda, or added hereto, shall be introduced or adopted, as applicable, by title only, and the full reading thereof is hereby waived. a. Approval of Disbursements: Accounts Payable: Total Gross Payroll and Taxes: For Period Ending
b. Monthly Investment and Revenue Report for the payroll period ending on June 30, 2024
c. Police Department Monthly Report July 2024
d. 2
nd Reading w/Amendments, Short-Term Rental Ordinance
e. Proposition 172 Maintenance of Effort 2021-2022

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Background:

Report By: Robert Gibson, Chief of Police
Recommended Council Action:

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CITY COUNCIL/STAFF REPORTING PERIOD

12. Reports on Outside Meetings
4-25
31-38
39-54
55-78
79-80
Mt. Shasta City Council Regular Meeting, August 26th, 2024 2 Mt. Shasta Regular City Council Meeting Agenda
Monday, August 26, 2024

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13. Future Agenda Items and Meetings (Appearing on the agenda within 60-90 days):
a. Beautification Committee Presentation to Council – TBD b. Approval of Funds to Complete a Survey of Washington Avenue – TBD c. Amendment of Parklet Ordinance – TBD
d. Discussion and Possible Action: Rental, Lease, or Purchase of Lot Located at the northwest corner of Alma and N. Mt. Shasta Blvd – TBD
e. Discussion and Possible Action: Expansion of the Downtown Parking District Borders - TBD f. Discussion and Possible Action: Amendment to Sidewalk Ordinance – TBD g. Discussion and Possible Action: Snow Removal Operations – TBD Future Agenda Items Over 90 Days:
h. Discussion and Possible Action: Review of Chapter 13.95 Extraction and Exportation of Groundwater from the City of Mt. Shasta
i. Objective Design Standards Presentation/Discussion

12. Adjourn
I, Kathryn Joyce, declare under penalty of perjury that this agenda has been posted at least 72 hours in advance at the Mt.

Shasta City Hall, 305 N. Mt. Shasta Blvd, Mt. Shasta, CA, in the glass case and on the City website at www.mtshastaca.gov.

Agendas and packets shall be made available at least 72 hours in advance of regular meetings and 24 hours in advance of special meetings on the City’s web site. Any writings or documents pertaining to an open session item provided to a majority of the City Council less than 72 hours prior to the meeting shall be made available on the City’s web site www.mtshastaca.gov.

Availability of Public Records: All public records related to an open session item on this agenda, which are not exempt from disclosure pursuant to the California Public Records Act, that are distributed to a majority of the legislative body will be available for public inspection at City Hall located at 305 North Mt. Shasta Blvd.

The City of Mt. Shasta does not discriminate on the basis of race, color, national origin, sex, religion, age or disability in employment or provision of services. In compliance with the Americans with Disabilities Act, if you need special assistance, a disability-related modification or accommodation, agenda materials in an alternative format, or auxiliary aids to participate in this meeting, please contact the Office of the City Clerk at 530-326-7516 or [email protected] as soon as possible.

Providing at least 72 hours’ notice will help ensure that reasonable arrangements can be made.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 3 City Council Agenda Item #7b
Staff Report
Meeting Date: August 26, 2024
To: Mayor and City Council
From: Muriel Howarth Terrell, Finance Director
Subject: Approval of Warrants and Payroll
Recommendation:

Staff requests the Mayor and City Council Approve warrants paid including payroll benefits and withholding, and payroll distribution, in the amount of $639,152.30.

Background & Summary:

Approval of Check Numbers 52654-52746 $ 472,896.33
Total Payroll Distribution $ 95,935.06
Total EFTPS – CalPERS, Nationwide, child support $ 28,227.17 Total Payroll EFTPS Taxes $ 42,093.74
$ 639,152.30
Financial Impact:

Expenditures are consistent with the Budget that the City Council has adopted.

Attachments:

1.) Check Registers – 8/5/24, 8/12/24

2.) ACH Payroll Distribution – 8/8/24

3.) EFTPS Reports – Payroll/CalPERS 8/8/24
Regular
x Consent
Closed
Presentation
Mt. Shasta City Council Regular Meeting, August 26th, 2024 4 City Council Agenda Item # 7c
Staff Report
Meeting Date: August 26, 2024
To: Mayor and City Council
From: Muriel Howarth Terrell, Director of Finance
Subject: Revenue Status Update, Monthly Investment and Financial Report for the Period Ending June 30, 2024
Recommendation:

Staff respectfully requests the City Council review the provided information regarding the City’s revenue and investments.

Background & Summary:

Revenues:

Revenue for this report has been updated to recognize the collections for July 2023 through June 2024.

Property Tax Revenue:

The City has received $748,914 in property tax for the current fiscal year. This is $47,364 more than the prior year and $77,814 more than the budget.

Sales Tax Revenue:

The City has received $1,510,348 through June 30, 2024 in sales tax for fiscal year 2023-2024 for July 2023- May, 2024. There is one month of revenue remaining for collection. Depending on what the June 2024 collection is will determine how close we are to budget and the prior year amount.

Transient Occupancy Tax:

The city has received $1,031,059 in TOT for through June 2024 of fiscal year 2023-2024. Most of the collection for the 4th quarter 23/24 was collected through July 2024 and has tracked to achieve an approximate $1,290,000 in total revenue. This is $35,000 more than was collect in the prior year and $66,000 more than budgeted.

Regular
X Consent
Closed
Presentation
Mt. Shasta City Council Regular Meeting, August 26th, 2024 5 As of July 31, 2024, the combined funds the City of Mt. Shasta had invested in the Local Agency Investment Fund (L.A.I.F.) totaled $259,783. The July 2024 LAIF statement is attached, along with the performance data for the month of July 2024 . Most surplus funds over which the City has control are currently invested in ProEquities. The balance of the City’s cash funds are held in the pooled checking account with Tri Counties Bank and LAIF.

Current investment rates are:

L.A.I.F. July 31, 2024 4.516%
Treasury Note – 3 month July 31, 2024 5.29%
Treasury Note – 2 Yr. July 31, 2024 4.26%
Treasury Note – 5 Yr. July 31, 2024 3.21%
Treasury Note – 10 Yr. July 31, 2024 4.03%
Treasury Note – 30 Yr. July 31, 2024 4.30%
Bloomberg as reported by Chandler Asset Management
The LAIF average increased slightly from last month, with the all notes experiencing decreases.

We continue to anticipate the LAIF rate slowly increasing staying just above 4%. Short term CD rates are now better than the LAIF rate and longer-term notes may offer better yields it does not give us the liquidity we need. The LAIF rate remains the best available rate that meets the City’s requirement for liquidity and safety.

Financial Impact:

The investments are in compliance with the City’s investment policy and provides for meeting the City’s cash flow needs for the next month and 6 month periods.

Compliance with 2014-17 City Council Strategic Plan:

The City Council’s leadership efforts to ensure adherence to the best possible financial practices and overall transparency falls under Strategic Focus IV – Grow Mt. Shasta Pride and Quality and the Municipal Responsibilities of Progressive Leadership and Financial Health and Economic Opportunity.

Attachments:
• LAIF Monthly Statement
• LAIF Performance Report
• LAIF Monthly Balances
• 2024 Chandler Asset Management July 2024
Mt. Shasta City Council Regular Meeting, August 26th, 2024 6 Mt. Shasta City Council Regular Meeting, August 26th, 2024 7 Mt. Shasta City Council Regular Meeting, August 26th, 2024 8 Mt. Shasta City Council Regular Meeting, August 26th, 2024 9 Mt. Shasta City Council Regular Meeting, August 26th, 2024 10 Mt. Shasta City Council Regular Meeting, August 26th, 2024 11 Mt. Shasta City Council Regular Meeting, August 26th, 2024 12 Mt. Shasta City Council Regular Meeting, August 26th, 2024 13 Mt. Shasta City Council Regular Meeting, August 26th, 2024 14 Mt. Shasta City Council Regular Meeting, August 26th, 2024 15 Mt. Shasta City Council Regular Meeting, August 26th, 2024 16 Mt. Shasta City Council Regular Meeting, August 26th, 2024 17 Mt. Shasta City Council Regular Meeting, August 26th, 2024 18 Mt. Shasta City Council Regular Meeting, August 26th, 2024 19 Mt. Shasta City Council Regular Meeting, August 26th, 2024 20 Mt. Shasta City Council Regular Meeting, August 26th, 2024 21 Mt. Shasta City Council Regular Meeting, August 26th, 2024 22 Mt. Shasta City Council Regular Meeting, August 26th, 2024 23 Mt. Shasta City Council Regular Meeting, August 26th, 2024 24 CITY OF MT. SHASTA

STAFF REPORT
TO: City Council
FROM: Jeff Mitchem, Planning Director
DATE: August 26, 2024
SUBJECT: Final Reading and Adoption
Municipal Code Amendments Mt Shasta Municipal Code
Chapters 5.50, 18.08 and 18.21

DESCRIPTION
Ordinance CCO-24-XX (Attachment A) was introduced, by title only, at a regular meeting of the Mt Shasta City Council on the 12th day of August 2024 and was adopted at a regular meeting of said Council on the 26th day of August 2024.

RECOMMENDATION
Conduct a Public Hearing and introduce the attached draft Ordinances and waive their reading, finding that the action does not meet the definition of a “project” under the California Environmental Quality Act (CEQA).

BACKGROUND/SUMMARY
At first reading on August 12, 2024, City Council directed Staff to amend Mt Shasta Municipal Code as follows:

MSMC Chapter 5.50
Section 5.50.030
(C) Prohibited Short-Term Rentals. Short-term rentals are prohibited in R-1, R-2 and R-3 zones. A structure or property with a recorded covenant, deed restriction, or agreement restricting its use, including without limitation dwelling units with affordability restrictions, and dwelling units for which short-term rentals are prohibited, shall not be used for shortterm rentals. Short-term rentals are prohibited in structures not intended for residential occupancy under the California Building Code Standards and this code.

Section 5.50.040 Registration Certificate Requirements
(A) Annual Registration Required. Short-term rental permits shall be renewed annually, and separate permits are required for each short-term rental site. The permit requirements for short-term rentals are set forth below. The issuance of any permit pursuant to this article does not relieve the owner of the obligation to comply with the other provisions of this code pertaining to the use and occupancy of the short-term rental or to the property in which it is located. Short-term rentals are allowed in C1 and C2 zones only. and within R2 and R3 zones conditionally permitted (use permit approval required), that allow residential use with approval of a short-term rental permit. No more than two short-term rental permits shall be issued to any owner for short-term rentals.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 25 (C) Compliance. Short-Term Rentals shall comply with all provisions of this Chapter prior to issuance of a permit to operate. Any STR not in operation or current with license and tax payments for a period of 6 months or more shall be subject to permit revocation at the discretion of the City Planner.
(G) Term and Scope of Certificate. A Short-Term Rental Permit issued under this chapter shall expire at the end of the fiscal year for which it is issued, unless revoked or suspended earlier. The permit authorizes the Operator to operate the Short-Term Rental only in accordance with the terms and conditions of the permit. Subject to the provisions of Section 5.50.050 herein, a permit will be renewed if prior to expiration the following is provided: updated application information including floor plan (if changes have occurred), new certifications (fire self-certification form) and acknowledgments required in Subsections F. 8 and F .10. above, and payment of the registration fee. Renewal applications may be submitted commencing on July 1st of each year. Renewals received after July 31st and the advertisement or operation of a Short-Term Rental for which a renewed permit has not been received shall constitute a violation of this chapter.

Section 5.50.080 Changes in ownership
Permits issued for short-term rentals do not provide a vested interest in or entitlement to the continued operation of a short-term rental upon a change of ownership. The new owner of a property for which a short-term rental permit has been issued shall notify the City upon a change of ownership of the short-term rental. Short-term rental permits for short-term rentals shall not run with the land and shall expire upon any partial or complete transfer of ownership of a short-term rental unless the new owner files for a short-term rental permit within 30 days of purchase. New owners of a formerly permitted short-term rental will be offered the first right of refusal on a new short-term rental permit. (Ord. CCO-23-01, 2023) If no permit is acquired within 30 days of purchase, the property will cease operation as a short-term rental, any valid short-term rental permit shall be deemed null and void, and no new permit shall be issued.

MSMC Chapter 18.08
Section 18.08.135
“Bed and breakfast” or “B and B” inns and facilities means the rental of rooms or space within a new or existing structure for the purpose of providing overnight accommodations for paying guests, with preparing and serving not more than one breakfast to be provided daily, with the entire service offered to be included in one stated price. No breakfasts may be served to persons who are not also renters, except for those persons who are nonpaying personal guests of the occupying owner/manager of the B and B inn or facility.

MSMC Chapter 18.21
Section 18.21.020 Definition of “Bed and Breakfast”
“Bed and breakfast” or “B and B” inns and facilities means the rental of rooms or space within a new or existing structure for the purpose of providing overnight accommodations for paying guests, with preparing and serving not more than one breakfast to be provided daily, with the entire service offered to be included in one stated price. No breakfasts may be served to persons who are not also renters, except for those persons who are nonpaying personal guests of the occupying owner/manager of the B and B inn or facility.

18.21.030 General requirements.
(D) Operation of any B and B facility shall be by an on-site resident property owner(s) or on-site resident manager. No off-site management shall be permitted.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 26

18.21.070 Number of units.
(E) Maximum number of Bed and Breakfast permits to be issued City-wide: five (5).

ENVIRONMENTAL REVIEW
This action does not meet the definition of a “project” under the California Environmental Quality Act (CEQA).

ATTACHMENTS:

A. Ordinance CCO-24-XX
Mt. Shasta City Council Regular Meeting, August 26th, 2024 27 ORDINANCE CCO-24-XX

AN ORDINANCE OF THE CITY COUNCIL

OF THE CITY OF MT SHASTA
AMENDING MUNICIPAL CODE CHAPTERS 5.50, 18.08 AND 18.21
WHEREAS, on February 13, 2023, the City Council adopted Ordinance CCO-23-01 regulating Short Term Rentals (STRs); and
WHEREAS, at that time, City Council unanimously requested the following clarifying comments be included in the administrative record regarding short-term rentals in residential zones: “Existing licenses in residential zones (R-2 and R-3) will be frozen at the current 19 (nineteen). If one of these properties changes hands, the new buyer will have an option of acquiring a short-term rental license for that location within a certain period of time. If the new buyer does not do so, that license will cease to exist and no new license will be issued”; and
WHEREAS, the new ordinance was implemented in March of 2023; and WHEREAS, the City Council values affordable housing generally and particularly the preservation of existing affordable housing stock; and
WHEREAS, the City Council recognizes that the proliferation of Short-Term Rentals and Bed and Breakfasts are a threat to the preservation of existing affordable housing by supplanting existing housing units; and
WHEREAS, these amendments explicitly convey City Council intent to prohibit STRs in R-2 and R-3 zoning districts; and
WHEREAS, these amendments explicitly convey City Council intent to limit the number of Bed and Breakfast facilities City-wide; and
WHEREAS, the draft amendments were released to the public for review on the City’s website and published in the Mt Shasta Herald on July 31, 2024; and WHEREAS, on August 12, 2024, the City Council discussed amendments to the Short-Term Rental Ordinance and Bed and Breakfast Ordinance; and
WHEREAS, during its review, the City Council considered the public record, including the staff report, findings, and any written materials and testimony presented by the public during the hearing; and WHEREAS, to ensure public health and safety, the City Council does desire to enact the following regulations related to mobile food vending.

NOW, THEREFORE, BE IT ORDAINED that the City Council of the City of Mt. Shasta does amend the Mt. Shasta Municipal Code Section 5.50.030, Section 5.50.040, Section 5.50.080, Section 18.08.135, Section 18.21.020, Section 18.21.030, and Section 18.21.070 to read as follows:

Section 5.50.030 Prohibitions
(C) Prohibited Short-Term Rentals. Short-term rentals are prohibited in R-1, R-2 and R-3 zones. A structure or property with a recorded covenant, deed restriction, or agreement restricting its use, including without limitation dwelling units with affordability restrictions, and dwelling units for which short-term rentals are prohibited, shall not be used for short-term rentals. Short-term rentals are prohibited in structures not intended for residential occupancy under the California Building Code Standards and this code.

ATTACHMENT A
Mt. Shasta City Council Regular Meeting, August 26th, 2024 28 Section 5.50.040 Registration certificate requirements. (A) Annual Registration Required. Short-term rental permits shall be renewed annually, and separate permits are required for each short-term rental site. The permit requirements for shortterm rentals are set forth below. The issuance of any permit pursuant to this article does not relieve the owner of the obligation to comply with the other provisions of this code pertaining to the use and occupancy of the short-term rental or to the property in which it is located. Shortterm rentals are allowed in C1 and C2 zones only. and within R2 and R3 zones conditionally permitted (use permit approval required), that allow residential use with approval of a shortterm rental permit. No more than two short-term rental permits shall be issued to any owner for short-term rentals.
(C) Short-Term Rentals shall comply with all provisions of this Chapter prior to issuance of a permit to operate. Any STR not in operation or current with license and tax payments for a period of 6 months or more shall be subject to permit revocation at the discretion of the City Planner. (G) Term and Scope of Certificate. A Short-Term Rental Permit issued under this chapter shall expire at the end of the fiscal year for which it is issued, unless revoked or suspended earlier. The permit authorizes the Operator to operate the Short-Term Rental only in accordance with the terms and conditions of the permit. Subject to the provisions of Section 5.50.050 herein, a permit will be renewed if prior to expiration the following is provided: updated application information including floor plan (if changes have occurred), new certifications (fire selfcertification form) and acknowledgments required in Subsections F. 8 and F .10. above, and payment of the registration fee. Renewal applications may be submitted commencing on July 1st of each year. Renewals received after July 31st and the advertisement or operation of a ShortTerm Rental for which a renewed permit has not been received shall constitute a violation of this chapter.

MSMC Sections 18.08.135 and 18.21.020
“Bed and breakfast” or “B and B” inns and facilities means the rental of rooms or space within a new or existing structure for the purpose of providing overnight accommodations for paying guests, with preparing and serving not more than one breakfast to be provided daily, with the entire service offered to be included in one stated price. No breakfasts may be served to persons who are not also renters, except for those persons who are nonpaying personal guests of the occupying owner/manager of the B and B inn or facility.

MSMC Section 18.21.030
(D) Operation of any Bed and Breakfast facility shall be by an on-site resident property owner(s) or on-site resident manager. No off-site management shall be permitted.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 MSMC Section 18.21.070
29 (E) Maximum number of Bed and Breakfast permits to be issued City-wide: five (5).

The foregoing Ordinance was adopted at the regular meeting of the City Council of Mt Shasta held on this 26th day of August 2024 by the following vote:

AYES:

NOES:

ABSENT:

ABSTAIN:

DATED:

ATTEST: CITY OF MT SHASTA
Kathryn M Joyce, Deputy City Clerk John Stackfleth, Mayor FORM APPROVED:

John Sullivan Kenny, City Attorney

CERTIFICATION
I HEREBY CERTIFY that the foregoing Ordinance CCO-24-XX was introduced at a regular meeting of the Mt Shasta City Council on the 12th day of August 2024, and was adopted at a regular meeting of said Council on the 26th day of August 2024.

Kathryn M Joyce, Deputy City Clerk
Mt. Shasta City Council Regular Meeting, August 26th, 2024 30 City Council Agenda Item # CCO-24-XX
Staff Report
Meeting Date: 8/26/2024
To: Mayor and City Council
From: Robert Gibson, Chief of Police
Subject: Adding Chapter 7.80 Prevention and Removal of Graffiti Recommendation:

Staff respectfully requests the City Council approve the attached ordinance adding Chapter 7.80 to the Mt. Shasta Municipal Code.

Background & Summary:

Over the past few years the City of Mt. Shasta has seen a vast increase in the amount of graffiti throughout town, while the Mt. Shasta Municipal Code has no specific code to address this nuisance. Staff was directed to draft and return to Council with an ordinance addressing the graffiti issue.

Staff drafted an ordinance and sought input from other cities with municipal codes that address graffiti. The draft includes language that will allow the City to recover costs for the cleanup and, authorizes the City to clean and remove graffiti from private property with the consent of the owner or after proper notification without the consent.

It allows for the City to develop a program to work with property owners in support of its removal. The ordinance also establishes a mechanism to gain property property owner compliance in removing the graffiti, through the administrative citation process and the nuisance abatement process.

Finally, the ordinance allows the City to hold those person’s responsible for the graffiti through civil and criminal liability and would authorize the city to petition the court to have those convicted of vandalism perform community service in the city. This ordinance follows State laws as they relate to community service and cost recoveries.

Attachments:

Chapter 7.80 of the Mt. Shasta Municipal Code.

X Regular
Consent
Closed
Presentation
Mt. Shasta City Council Regular Meeting, August 26th, 2024 31 Ordinance CCO-24-XX
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF MT. SHASTA ADDING CHAPTER 7.80 PREVENTION AND REMOVAL OF GRAFFITI TO THE MT. SHASTA MUNICIPAL CODE WHEREAS, pursuant to Chapter XI, Section 7, of the California Constitution, the City of Mt Shasta (“City”) may make and enforce within its limits all local, police, sanitary, and other ordinance, and regulations not in conflict with general laws; and
WHEREAS, the City Council of the City of Mount Shasta has declared acts of vandalism such as graffiti to be a public nuisance as defined in Mt. Shasta Municipal Code Section 1.04.050 (k); and WHEREAS, the City Council of the City of Mount Shasta finds that due to numerous incidents of vandalism by graffiti throughout the city that has detracted from the beauty of the City of Mt. Shasta and negatively impacted both private and public properties ; and
WHEREAS, the City Council of the City of Mount Shasta finds that there was an inadequate ability within the Mt. Shasta Municipal Code to address the problems and costs associated with graffiti vandalism; and WHEREAS, the City Council of the City of Mt. Shasta has determined that following action be taken to by adding Chapter 7.80, Prevention and Removal of Graffiti to the Mt. Shasta Municipal Code; Add Chapter 7.80
Chapter 7.80

PREVENTION AND REMOVAL OF GRAFFITI
Sections:

7.80.010 Purpose.

7.80.020 Declaration of Nuisance.

7.80.030 Definitions.

7.80.040 Graffiti prohibited.

7.80.050 Authorization to remove.

7.80.060 Notice to abate graffiti.

7.80.070 Failure to remove graffiti upon notice.

7.80.080 Recovery of costs.

7.80.090 Alternative actions available.

7.80.100 Parental responsibility.

7.80.120 Community service.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 32

7.80.130 Policy of cost recovery.

7.08.010 Purpose.
(A) The increase of graffiti on both public and private buildings, structures, and places is creating a condition of blight within the City which results in deterioration of property and business values for adjacent and surrounding properties, all to the detriment of the City. (B)The purpose of this chapter is to provide enforcement tools in addition to those already provided for by state law for removal of graffiti and to prevent and control the further spread of graffiti on walls and structures both private and public property in the City. It is further the intent of the City Council, through the adoption of this chapter, to give notice to all who disregard the property rights of others that the City will strictly enforce all laws prohibiting graffiti, including but not limited to sections 594, 594.1, 640.5 and 640.6 of the California Penal Code, Section 13202.6 of the California Vehicle Code, and the provisions of this chapter.

7.80.020 Declaration of nuisance.

The Council finds and declares that the existence of graffiti anywhere within the boundaries of the City is a public and private nuisance, and may be abated in accordance with this chapter, Chapter 1.04, entitled "Administrative Nuisance Abatement," of this code, or any other provision of law providing for the abatement of graffiti or applicable vandalism.

7.80.030 Definitions.

As used in this chapter:
(A) "Graffiti" means any painting, marking, symbol, inscription, word, figure, design, or defacement written, sprayed, painted, splashed, marked, etched, scratched, drawn, or engraved on any structural component of any building, structure, or other facility or surface, without the prior consent of the owner of the property or other person with the legal right to control the property.
(B) "Vandalism" is the defacing of public or private property with graffiti or other inscribed material.

7.80.040 Graffiti prohibited.
(A) It is unlawful for any person to apply graffiti on any public or privately owned real property within the City of Mt. Shasta.
(B) It is unlawful for a person owning or otherwise in control of any real property within the City to permit or allow any graffiti to be placed upon or remain on any permanent structure, including fencing and trash receptables, located on such property when the graffiti is visible from the street or other public or private property, for a period in excess of 72 hours Mt. Shasta City Council Regular Meeting, August 26th, 2024 33 following service by the City of a notice to abate graffiti. Each day the graffiti is maintained beyond the initial 72-hour period constitutes a separate offense and is subject to the penalties set forth in MSMC 1.03.010.

7.80.50 Authorization to remove.
(A) Whenever the City Manager determines that graffiti is located on public or privately owned property within the City so as to be capable of being viewed from adjacent property, or by a person utilizing any street or public right-of-way in the City, the City Manager is authorized to provide for the removal of the graffiti or other inscribed material upon the following conditions:
(1) In removing the graffiti or other inscribed material, the painting or repair of a more extensive area shall not be authorized.
(2) Where a structure is owned by a public entity other than the City, the removal of the graffiti or other inscribed material may be authorized only after securing the consent of the public entity having jurisdiction over the structure and such entity executes a release and waiver approved as a form by the City Attorney, and agrees to an assumption of costs incurred by the City for the removal of the graffiti or other inscribed material.
(3) Where a structure is privately owned, the removal of graffiti or other inscribed material be authorized in accordance with subsection (b) of this section. (B) Graffiti which is located on private property, including fences and trash receptacles, within the City which can be viewed by a person utilizing any street or public right-ofway within the City may be removed by the City under the following circumstances:
(1) The City may immediately enter upon private property and remove graffiti from privately owned property, including fences and trash receptacles, provided that the City shall secure written advance consent from the owner or person otherwise in control of the property.
(2) Where a private property owner or person otherwise in control of the property refuses to consent to the graffiti removal, or where the consent of the property owner cannot otherwise be obtained, the City may declare the graffiti to be a public nuisance and may abate the graffiti after providing notice to the owner in accordance with MSMC 7.80.060.
(3) The City may enter upon private property and remove graffiti from privately owned property, including fences and trash receptacles, if the graffiti constitutes an immediate hazard to public health and safety that must be abated without delay.

Under such circumstances, the City shall provide written notice of emergency abatement to the owner as soon as practicable after the abatement is concluded. The Mt. Shasta City Council Regular Meeting, August 26th, 2024 34 City may recover its costs of emergency abatement in accordance with MSMC

1.03.040.

7.80.060 Notice to abate graffiti.

It is unlawful for any property owner, or any Manager, tenant or agent of a property owner, to fail to remove graffiti within 72 hours after written notice is given by the City. The written notice shall be sent to the property owner by certified mail, or posted at a conspicuous place on the subject premises where the graffiti is located.
(A) The notice shall be on City letterhead and read substantially as follows:

NOTICE TO ABATE GRAFFITI
NOTICE IS HEREBY GIVEN that under provisions of Section 7.80.020 of the Mt.

Shasta Municipal Code Chapter 7.80, you are required at your expense to remove or paint over the graffiti located on the property commonly known as __________________ , Mt. Shasta, California, which is visible to public view, within 72 hours after the date of service of this notice. The graffiti is visible to the public view and therefore constitutes a public nuisance. If you fail to comply, the City or its contractor will enter your property and abate the public nuisance. The cost of the abatement by the City or its contractor will be assessed upon your property and such costs will constitute a lien upon the land until paid.

All persons having any objection to or interest in said matters are hereby notified to submit an appeal to the Office of the City Manager within 72 hours from the date of this notice. At the conclusion of this 72-hour period, the City may proceed with the abatement of the graffiti on your property at your expense without further notice. (B) Within 72 hours from the date of the notice to abate graffiti, the owner or person occupying or controlling the property may appeal to the City Manager. The City Manager, or his designee, shall hold an administrative hearing on the appeal. The decision of the City manager or his designee shall be final and conclusive.
(C) If no appeal has been submitted, or if the appeal has been denied following an administrative hearing, and the property owner fails to remove the graffiti, then the City Manager shall cause the graffiti to be abated as a public nuisance by the City or its contractor, and the City or its contractor is expressly authorized to enter upon the premises for such purpose.

7.80.070 Failure to remove graffiti upon notice.

Any costs incurred by the City for the abatement of graffiti from private property, the failure of any firm partnership, or corporation to remove graffiti within the prescribed 72-hour period as set forth in MSMC 7.80.040 constitutes and infraction and is punishable as set forth in MSMC 1.03.010.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 35

7.80.80 Recovery of costs.
(A) The City is authorized to recover costs incurred in the removal of graffiti from private property if:
(1)The removal of graffiti from privately owned property with the prior written consent of the owner exceeds three requests per privately owned real property during one calendar year. The City Manager may waive this provision if the property owner has demonstrated a conscientious effort to prevent graffiti from being affixed to their property as evidence by, but not limited to, the installation of security surveillance devices, lighting, protective landscaping, or application of graffiti resistant paint. (2) The City is required to abate graffiti or other inscribed material from privately owned real property, in accordance with MSMC 7.80.050 (b)(2) or (b)(3). (3) The private property owner or person otherwise in control of the property has persuaded, allowed, or encouraged the affixing of graffiti upon the subject private property.
(B) Should the City be required to abate the graffiti as a public nuisance as set forth in MSMC

7.80.060(c), the City shall recover, pursuant to California Government Code Section 38773, the cost of abatement through the assessment of a lien against the property where the nuisance is maintained pursuant to MSMC 1.04.230.

7.80.090 Alternative actions available.

The City may utilize the abatement process set forth in MSMC Chapter 1.04 if a person vandalizes a property with graffiti, as the vandalism would constitute a nuisance.

7.80.100 Parental responsibility.

Pursuant to Section 1714.1(b) of the California Civil Code, where graffiti is applied by an unemancipated minor, the parents or legal guardian of said minor shall be jointly and severally liable for payment of civil damages resulting from the misconduct of the minor in an amount not to exceed $25,000 for such offense.

7.80.120 Community service.
(A) Upon conviction of any person for violation of MSMC 7.80.040, or any state law pertaining to vandalism of property with a graffiti implement, the City shall petition the sentencing court to impose community service time, pursuant to Section 640.6 of the California Penal Code. The sentencing court may require the performance of community service within the City in addition to any monetary penalties imposed. In the event the sentencing court approves community service, the City shall request any adult or emancipated minor convicted of vandalism, as defined by Section 594(a)(l) of the California Penal Code, to: (1) complete a minimum of 48 hours, but not more than 200 hours, of community services, over a period of 180 calendar days and during any time other than hours of school attendance or employment, cleaning up, removing and repairing property Mt. Shasta City Council Regular Meeting, August 26th, 2024 36 damaged by graffiti for the first conviction; and (2) complete 96 hours, but no more than 400 hours, of community services, over a period of one-three hundred fifty calendar days and during any time other than hours of school attendance or employment, cleaning up, removing, and repairing property damaged by graffiti for each subsequent conviction.
(B) Any person who is under the age of 18 when he or she violates any provision of this chapter or any state law pertaining to vandalism of property with a graffiti implement, and is found to be a person described in Section 602 of the California Welfare and Institutions Code by reason of the commission of vandalism, may be required to perform community service time pursuant to Section 728 of the California Welfare and Institutions Code. For any minor adjudicated guilty of vandalism, the City will petition the juvenile court and the court may, in addition to any other penalties imposed by the City, require the unemancipated minor to provide the necessary labor to clean up, repair, or replace defaced, damaged or destroyed property, or otherwise make restitution to the property owner. (D) If a minor is personally unable to pay any fine levied for violating any provision of this chapter or is otherwise unable to make restitution for damages, the minor's parent or legal guardian shall be liable for payment of the fine or restitution. If the parent or legal guardian cannot make restitution, the sentencing court may waive payment of the fine or community service time by the parent or legal guardian upon finding of good cause. If the sentencing court waives payment of the fine by the parent or legal guardian, the City shall petition the sentencing court, and the court, at the court's option, may order the parent or legal guardian to provide the necessary labor, equal to the number of hours assigned to the minor adjudicated guilty of violating any provision of this chapter, to clean up, repair, or replace property damaged by the unemancipated minor.

7.80.130Policy of cost recovery.
(A) It shall be the policy of the City to recover all allowable costs for removal and repair due to vandalism and/or graffiti from those who commit the act(s) and/or from their parents or guardians.
(B) It shall also be the policy of the City to seek to have imposed all available penalties upon those persons who deface property in the City.

NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Mt. Shasta hereby ordains:

That the above changes be made to the Mount Shasta Municipal Code:

The foregoing Resolution was approved this the 26th day of August 2024 by the following vote:

AYES:

NOES:

ABSENT:

ABSTAIN:

Mt. Shasta City Council Regular Meeting, August 26th, 2024 37 DATED:

ATTEST: CITY OF MT. SHASTA
______________________________ ______________________________ Kathryn M. Joyce, Deputy City Clerk John Stackfleth, Mayor

CERTIFICATION
I do hereby certify that the foregoing is a full, true, and correct copy of an ordinance duly and regularly adopted at a meeting of the City Council of the City of Mt. Shasta held on February 28, 2022. ______________________________
Kathryn M. Joyce, Deputy City Clerk
Mt. Shasta City Council Regular Meeting, August 26th, 2024 38 City Council Agenda Item # 9
Staff Report
Meeting Date: 8/26/2024
To: Mayor and City Council
From: Todd Juhasz, City Manager
Subject: STAGE JPA
Recommended Action: Join the new Joint Powers Authority for the management of STAGE bus service.

Background:

Currently the Board of Supervisors serves as the Board of Directors for the provision of STAGE bus service. Seven of nine cities receive services as required by CA State Law under the Transportation Development Act (TDA).

Under the JPA, services provided to cities will remain the same and the costs will remain consistent with individual jurisdiction’s contracted STAGE services. JPA administrative and other staff will still consist of County employees. The only difference being that the Board of Directors will now have city representatives as opposed to having the Board of Supervisors holding the decision making authority for the provision of STAGE services.

X Regular
Consent
Closed
Presentation
Mt. Shasta City Council Regular Meeting, August 26th, 2024 39 1 SISKIYOU TRANSPORTATION AGENCY
Joint Powers Agreement
This Agreement is made and entered into this ______ day of September, 2024, by and among the COUNTY OF SISKIYOU, and the CITY OF YREKA, CITY OF DORRIS, CITY OF DUNSMUIR, CITY OF ETNA, TOWN OF FORT JONES, CITY OF MONTAGUE, CITY OF MT. SHASTA, CITY OF TULELAKE, CITY OF WEED, and the SISKIYOU COUNTY LOCAL TRANSPORTATION COMMISSION, herein referred to as “MEMBERS” or “MEMBER”.

RECITALS
WHEREAS, pursuant to the provisions of Article 1, Chapter 5, Division 7, Title 1 of the California Government Code Section 6500 et seq., two or more public agencies may, by agreement, form a Joint Powers Agency to exercise those powers and functions that are common to the contracting parties; and
WHEREAS, under California law, each MEMBER is responsible for providing transportation in compliance with the Transportation Development Act; and WHEREAS, it is the desire of the MEMBERS to create a public agency that will perform the functions set forth in the Transportation Development Act, NOW, THEREFORE, the MEMBERS agree as follows:

ARTICLE 1

DEFINITIONS

1.1. “Agreement” shall mean this Joint Exercise of Powers Agreement, as the name now exists or as it may from time to time be amended by any supplemental agreement entered into pursuant to the provisions hereof.

1.2. “Agency” shall mean the Siskiyou Transportation Agency, a Joint Powers Agency hereby established and created by the Agreement.

1.3. “Board of Directors” or “Board” shall mean the governing body of the Agency.

1.4. “Fiscal Year” shall mean that period of twelve months commencing on July first of any year.

1.5. “Government Code” shall mean the California Government Code.

1.6. “Joint Powers Law” or “Act” shall mean Article I, Chapter 5, Division 7, Title 1 (commencing with Section 6500) of the Government Code.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 40 2 1.7. “MEMBER” or “MEMBERS” shall mean any entity which has executed this Agreement and become a member of the Agency.

ARTICLE 2

CREATION AND PURPOSE OF THE AGENCY

2.1. Creation of Public Agency. Pursuant to this act, there is hereby created a public agency to be known as the “Siskiyou Transportation Agency” hereinafter referred to as the “Agency.” The Agency is formed by this Agreement pursuant to the provisions of Article 1, Chapter 5, Division 7, Title I (commencing with Section 6500) of the Government Code; two or more public agencies may, by agreement, form a Joint Powers Agency to exercise those powers and functions that are common to the contracting parties. It is the intent of the MEMBERS that the Agency shall be a public agency separate and apart from any MEMBER.

2.2. Purpose. The purpose of the Agreement is to create a public agency to exercise the common power of directing and coordinating actions relating to transportation in Siskiyou County and the City of Yreka, City of Dorris, City of Dunsmuir, City of Etna, Town of Fort Jones, City of Montague, City of Mt Shasta, City of Tulelake, City of Weed, and the County of Siskiyou and the Siskiyou County Local Transportation Commission.

ARTICLE 3

LIMITATION AND LIABILITY

3.1. To the extent permitted under State law, and specifically pursuant to the provisions of Government Code Section 6508.1, the debts, liabilities, and obligations of the Agency shall be its own and shall not constitute debts, liabilities, and obligations of any of the MEMBERS.

ARTICLE 4

POWERS OF THE AGENCY

4.1. The Agency shall have all of the powers common to the MEMBERS and all additional powers set forth in the joint powers of law of the State of California and is hereby expressly authorized to perform all acts necessary for the exercise of said powers. Such powers include, but are not limited to, the following:
a) To supervise and oversee the performance of transportation service operations; b) To make and enter into contracts and expend revenues, leases and other agreements, including contracts with federal, state, and other governmental agencies;
Mt. Shasta City Council Regular Meeting, August 26th, 2024 41 3 c) To act on behalf of the MEMBERS to specify the level of service to be provided, the operating plan to implement the service, how the service is to be coordinated with the public transportation within the respective areas, and to act as claimant as defined in the Transportation Development Act;
d) To acquire, accept, and utilize sufficient revenues to retire debt and to fulfill the financial obligations of the Agency from any source including Transportation Development Act funds, State Transit Assistance Funds, Federal Transportation Act funds, and state or federal grants;
e) To incur debts, liabilities, and obligations, which do not constitute a debt, liability, or obligation of the MEMBERS;
f) To employ agents, employees, consultants, advisors, independent contractors, and other staff;
g) To acquire, hold, or dispose of property by eminent domain, lease, lease purchase, or sale;
h) To acquire, construct, manage, maintain, and operate any buildings, works, or improvements;
i) To sue and be sued in its own name, except that the Agency shall not sue its own Board of Directors;
j) To invest, in accordance with the provisions of Section 6509.5 of the Government Code, money in the treasury of the Agency that is not required for immediate necessities of the Agency;
k) To raise transportation fare revenues or adjust fares for transit services; l) To pay expenses reasonably and necessarily incurred in the conduct of business, including travel expenses to attend meetings and conferences relating to the business of the Board to the extent budgeted; and
m) All other services which are necessary for the Agency to provide public transportation services.

ARTICLE 5

MEMBERS, OFFICERS, AND TERMS OF THE BOARD OF DIRECTORS

5.1. Members and Alternate Members. The Agency shall be administered by a Board of Directors, initially consisting of the Commission members and alternates of the Siskiyou County Local Transportation Commission. The Agency Board of Directors and alternates shall be the same individuals as each MEMBER entity appoints to serve on the Siskiyou County Local Transportation Commission and alternates thereof. The Board shall be named the “Siskiyou Transportation Agency Board of Directors.” Mt. Shasta City Council Regular Meeting, August 26th, 2024 42 4 5.2. Alternate Members. Alternates shall be the same individuals as each entity appoints to serve on the Siskiyou County Local Transportation Commission. Any alternate must have the same qualification as the individual originally appointed.

5.3. Officers. At the second regular meeting of each calendar year, the Board of Directors shall elect from its membership a Chair and Vice Chair of the Board, to serve for one-year terms.

In the absence of the Chair, the Vice Chair shall preside over and conduct all meetings of the Board.

5.4. Terms of Office. Each member of the Board of Directors shall serve the same term as their respective term on the Siskiyou County Local Transportation Commission; provided, however, Board members of the respective governmental MEMBERS, shall cease to serve upon termination of that public office, unless so otherwise re-Appointed by that governmental MEMBER. Vacancies shall be filled pursuant to the applicable procedures set forth in the Agency Bylaws.

ARTICLE 6

POWERS OF THE BOARD OF DIRECTORS

6.1. The Board of Directors shall have the following powers and functions:
a) The Board shall exercise all powers and conduct all business of the Agency, whether directly or by delegation to the Executive Director or other committees as may be established by the Board and subject to such restrictions and limitations as are set forth herein.
b) The Board shall have the authority to appoint or employ necessary staff in accordance with Article 9.
c) The Board shall cause to be prepared, and shall review, modify as necessary, and adopt the annual operating budget of the Agency. The budget, at a minimum, shall include staff administration costs, capital costs, apportionments, and operating costs for transportation services. Adoption of the budget may not be delegated. d) The Board shall approve the execution of each contract or agreement to be entered into by the name of the Agency.
e) The Board shall negotiate, prepare, and contract for transportation services and the claims for funds to be submitted to the Siskiyou County Local Transportation Commission in accordance with the Transportation Development Act and its regulations.
f) Within 120 days after the close of the fiscal year, the Agency will prepare and submit to the MEMBERS an annual report on its operation of the transportation services for the fiscal year.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 43 5 g) The Board shall receive and act upon periodic reports and audits of the funds of the Agency, as required by Articles 10 and 11 of this Agreement. h) The Board shall have such other powers and duties reasonably necessary to carry out the purposes of the Agency.

ARTICLE 7

MEETINGS OF THE BOARD OF DIRECTORS

7.1. Initial Meeting. No later than Sixty (60) days following the effective date of this Agreement and the establishment of the Agency, the initial meeting of the Board of Directors shall be called and convened. For the purpose of calling such a meeting, the Executive Director shall prepare the initial agenda for the Board of Directors and shall call and post such notices as are required by the Brown Act. Any MEMBER requesting an item on the agenda for the initial meeting shall provide the request no later than Twenty (20) days following the effective date of this Agreement.

7.2. Meetings. At a minimum the Board shall meet annually.

7.3. Brown Act. All meetings of the Board shall be called, noticed, held, and conducted in accordance with the provisions of Government Code Section 54950, et seq.

7.4. Minutes and Records. The Executive Director of the Agency shall provide for the keeping of minutes of regular and special meetings of the Board and shall provide a copy of the minutes to each member of the Board at the next scheduled meeting.

7.5. Quorum. A majority of the Members of the Board shall constitute a quorum for the transaction of business.

ARTICLE 8

COMMITTEES

8.1. The Board of Directors may establish committees, as it deems appropriate, to conduct the business of the Agency. Members of the committees shall be appointed by the Board, to serve one-year terms, subject to reappointment by the Board. Each committee shall be composed of at least three members and shall have those duties as determined by the Board or as otherwise set forth in the Bylaws. The members of each committee shall annually select one of their members to chair the committee. Each committee shall annually prepare and submit a report to the Board of Directors as to the activities and programs provided by or overseen by the committee.

8.2. All committee meetings shall be called, noticed, held, and conducted in accordance with the provision of Government Code Section 54950, et seq., the Brown Act.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 44 6 ARTICLE 9
STAFF

9.1. Executive Director. The Siskiyou County Local Transportation Commission Executive Director shall be the Executive Director of the Agency.

9.2. Legal Counsel. The Siskiyou County Counsel’s Office shall provide legal services to the Agency.

9.3. Treasurer. The Treasurer of the County of Siskiyou shall be the treasurer of the Agency.

9.4. Auditor. The Auditor of the County of Siskiyou shall be the auditor of the Agency.

9.5. Administrative and Staffing Support. The County of Siskiyou shall provide administrative and staffing support to the Agency. Employees will be eligible for all benefits, optional or required by law, as employees of the County of Siskiyou.

9.6. Clerk. The Clerk of the County of Siskiyou shall be the designated officer for the acceptance service of process in civil proceedings and filing of Agreement termination notices.

ARTICLE 10

ACCOUNTS AND RECORDS

10.1. Annual Budget. The Agency shall annually adopt by resolution an operating budget pursuant to Article 6 of this Agreement.

10.2. Funds and Accounts. The Auditor shall establish and maintain such funds and accounts in compliance with Government Code 29534. Accounting records of the Agency shall be available for inspection by each MEMBER at all reasonable times. Support staff shall prepare fund and account balances in conjunction with the Auditor’s accounting records for the Agency. The Agency shall adhere to the standard of strict accountability for funds as set forth in Government Code Section 6505.

10.3. Annual Audit. Pursuant to Government Code Section 6505, the Agency shall either make or contract with a certified public accountant to perform an annual fiscal audit of all accounts and records of the Agency, conforming in all respects with the requirements of that section. The annual audit may be performed in conjunction with the annual audit requirements of the Siskiyou County Local Transportation Commission. A report of the audit shall be filed as a public record with the Auditor within twelve months of the end of the fiscal year under examination pursuant to Government Code 6505. The costs of the audit shall be considered an administrative cost of the Agency.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 45 7 ARTICLE 11

RESPONSIBILITIES FOR FUNDS AND PROPERTY

11.1. Auditor. The Auditor shall be responsible for disbursement of the Agency’s funds in compliance with Government Code Section 6505.5. The Auditor shall draw warrants to pay demands against the Agency, making such payments from Agency funds, as approved by the Board of Directors or their designated representative.

11.2. Treasurer’s Duties. Pursuant to Government Code 6505.5, the Treasurer shall receive and Acknowledge receipt for all funds of the Agency and place them in the Treasury to the credit of the Agency.
11 .3. Reports to the Agency. Pursuant to Government Code 6505.5 (e), at the request of the Board, the Auditor and Treasurer shall verify and report in writing to the agency and to the contracting MEMBERS to the Agreement, the amount of money that is held for the Agency, the amount of receipts since the last report, and the amount paid out since the last report.

11.4. Property. Pursuant to Government Code Section 6505.1, the Executive Director, and such other persons as the Board of Directors may designate, shall have charge of, handle, and have access to the property of the Agency. Property and Rolling Stock as identified in Attachment A, attached hereto as part of the Agreement, shall be transferred to the Agency within 90 days of execution of the Agreement. It is recognized by each MEMBER that said rolling stock was purchased by County from various transit grants with the intended use being for transit services.

11.5. Outstanding Revenues or Expenditures. The Agency shall be responsible for all expenditures and receive all revenues generated prior to the formation of the Agency. The Agency shall receive all future dividends authorized by the CalTIP Board of Directors.

11.6. Bonds. Pursuant to Government Code 6505.1, the Agency shall secure and pay for a fidelity bond or bonds in an amount or amounts and in the form specified by the Board covering all officers and staff of the Agency and all officers and staff that are authorized to have charge of, handle, and have access to property of the Agency.

ARTICLE 12

WITHDRAWAL, DISSOLUTION, OR TERMINATION

AND DISTRIBUTION OF ASSETS

12.1. Withdrawal from the Agency. It is anticipated that each MEMBER hereto shall participate in the Agency until purposes set forth in this Agreement are accomplished. The withdrawal of either MEMBER, either voluntary or involuntary, shall cause the Agreement to be terminated according to the following conditions:

Mt. Shasta City Council Regular Meeting, August 26th, 2024 46 8 a) In the case of voluntary withdrawal following a properly noticed public hearing, written notice shall be given to the Agency, one hundred twenty (120) days prior to the effective date of withdrawal; and
b) Termination of the Agency shall not relieve the Agency of its debts or other liabilities prior to the effective date of the MEMBER’S notice of withdrawal. All debts, liabilities, and obligations incurred by the Agency shall be honored prior to apportionment and or distribution of remaining funds, including but not limited to contracts for transit services.

12.2. Dissolution of Agency. Upon dissolution of the Agency, there shall be a partial or complete distribution of assets and liabilities as follows:
a) Upon termination of the Agency, all funds including the proceeds of the sale of property, in the possession of the Agency after payment of all costs, expenses, and charges validly incurred under this Agreement, shall be returned to the MEMBERS in proportion to their contribution as shall be determined by the Board.

12.3. Distribution of Assets. The assets listed in Attachment A shall be returned to each MEMBER. Additional assets acquired by the Agency shall be distributed to the MEMBERS in proportion to their contribution as shall be determined by the Board in compliance with the Transportation Development Act. The distribution of assets may be made in kind or assets may be sold and the proceeds thereof distributed to the MEMBERS at the time of dissolution after the discharge of all enforceable liabilities.

12.4. Surplus Revenues. Upon termination of the Agency, all funds including the proceeds of the sale of property, in the possession of the Agency after payment of all costs, expenses, and charges validly incurred under this Agreement, shall be returned to the MEMBERS in proportion to their contribution as shall be determined by the Board.

ARTICLE 13

INSURANCE AND LIABILITY OF THE BOARD OF DIRECTORS,

OFFICERS, AND EMPLOYEES

13.1. Insurance. The Board of Directors shall maintain liability insurance or equivalent, including but not limited to owned and non-owned auto liability coverage, with limits of not less than five million dollars ($5,000,000), that applies to bodily injury, property damage, personal injury, and public officials’ error and omissions.

13.2. Indemnification. The following indemnification requirements apply to this Agreement:
a) The MEMBERS shall indemnify and hold each other harmless against any and all liability imposed or claimed, including attorney’s fees and other legal expenses, arising directly or indirectly from any act or failure of the Members, their employees, or agents, including all claims relating to the injury or death of any person or Mt. Shasta City Council Regular Meeting, August 26th, 2024 47 9 damage to any property arising out of the performance of this Agreement. It is understood that the duty of either Members to indemnify and hold harmless includes the duty to defend as set forth in Section 2778 of the California Civil Code.

This indemnification and hold harmless clause shall apply to any damages or claims for damages whether any applicable insurance policies shall have been determined to apply. By execution of this Agreement, the Members acknowledge and agree to the provisions of this Section and that it is a material element of consideration of this Agreement.
b) The Siskiyou Transportation Agency shall indemnify and hold County harmless against any and all liability imposed or claimed, including all claims relating to the injury or death of any person or damage to any property, and attorney’s fees and other legal expenses, arising directly or indirectly from any act or failure of County’s assistants, employees or agents, contractors, engaged in the operation of the Siskiyou Transportation Agency pursuant to this Agreement. It is understood that the duty of the Siskiyou Transportation Agency to indemnify and hold harmless includes the duty to defend as set forth in Section 2778 of the California Civil Code.

ARTICLE 14
BYLAWS

14.1. Bylaws. The Board of Directors is hereby authorized to adopt, and from time to time amend, such bylaws as they deem appropriate to govern the transaction of the business of the Agency and the conduct of the officers and employees of the Agency.

ARTICLE 15

AMENDMENTS

15.1. Amendments. This Agreement may only be amended by the adoption of a Resolution by each MEMBER. Within thirty (30) days of the effective date of said amendment, the amendment shall be filed with the office of the Secretary of State. The notice shall contain the following:
a) The name of each MEMBER to the Agreement;
b) The date upon which the amendment to the Agreement is effective; and c) A description of the amendment made to the agreement.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 48 10 ARTICLE 16

MISCELLANEOUS

16.1. Section Headings. The section headings herein are for convenience only and are not to be construed as modifying or governing the language in the section referred to.

16.2. Consent or Approval. Wherever any consent or approval is required within this Agreement, the same shall not be unreasonably withheld.

16.3. This Agreement is made in the State of California, under the Constitution and laws of such State and is to be so construed.

16.4. If any one or more of the terms, provisions, promises, covenants or conditions of this Agreement shall to any extent be adjudged invalid, unenforceable, void, or voidable, for any reason whatsoever by a court of competent jurisdiction, each and all of the remaining terms, provisions, promises, covenants, and conditions of this Agreement shall not be affected thereby and shall be valid and enforceable to the fullest extent permitted by law.

16.5. The MEMBERS shall not assign any rights or obligations under this Agreement without the written consent of all other MEMBERS.

ARTICLE 17
TERM

17.1. This Agreement shall become effective upon adoption of the MEMBERS and shall remain in full force and effect until it is terminated by the unanimous consent of the MEMBERS hereto and upon the proper discharge of all legal obligations incurred or undertaken by the Agency.

IN WITNESS WHEREOF, the parties have executed this agreement on the dates set forth below, each signatory represents that they have the authority to execute this agreement and to bind the Party on whose behalf their execution is made.

MEMBER: City of Yreka
Date: _______________________ _________________________________ Corey R. Middleton, Mayor, City of Yreka
Mt. Shasta City Council Regular Meeting, August 26th, 2024 49 11 MEMBER: City of Dorris
Date: _______________________ _________________________________ Abner Weed, Mayor, City of Dorris
MEMBER: City of Dunsmuir
Date: _______________________ __________________________________ Michael Clarno, Mayor, City of Dunsmuir
MEMBER: City of Etna
Date: _______________________ ___________________________________ Cliff Munson, Mayor, City of Etna
MEMBER: Town of Fort Jones
Date: _______________________ ___________________________________ Mercedes Garcia, Mayor, Town of Fort Jones
MEMBER: City of Montague
Date: _______________________ ___________________________________ Takeshi Murakami, Mayor, City of Montague
MEMBER: City of Mt Shasta
Date: _______________________ ___________________________________ John Stackfleth, Mayor, City of Mt Shasta
Mt. Shasta City Council Regular Meeting, August 26th, 2024 50 12 MEMBER: City of Tulelake
Date: _______________________ ___________________________________ Tom Cordonier, Mayor, City of Tulelake
MEMBER: City of Weed
Date: _______________________ ___________________________________ Darrell Parham, Mayor, City of Weed
MEMBER: Siskiyou County Local Transportation Commission Date: _______________________ ___________________________________ Bruce Deutsch, Chair
MEMBER: County of Siskiyou
Date: _______________________ ___________________________________ Michael N. Kobseff, Chair
Board of Supervisors
County of Siskiyou
State of California
ATTEST:

Laura Bynum
Clerk, Board of Supervisors
By: _______________________
Deputy
Mt. Shasta City Council Regular Meeting, August 26th, 2024 51 Attachment A
Siskiyou Transportation Agency Property and Rolling Stock ROA Tag # Purchase Date Item Description Type
13135 5/18/2021 Bus Shield Protection Kit Equipment
14332 4/9/2007 HD-40x Four Post Lift Extra Long Equipment 14650 6/30/2010 Odyssey Fare Box with spare parts Equipment 14651 6/30/2010 Odyssey Fare Box with spare parts Equipment 14652 6/30/2010 Odyssey Fare Box with spare parts Equipment 14653 6/30/2010 Odyssey Fare Box with spare parts Equipment 14654 6/30/2010 Odyssey Fare Box with spare parts Equipment 14655 6/30/2010 Odyssey Fare Box with spare parts Equipment 14656 6/30/2010 Odyssey Fare Box with spare parts Equipment 14657 6/30/2010 Odyssey Fare Box with spare parts Equipment 14658 6/30/2010 Odyssey Fare Box with spare parts Equipment 14659 6/30/2010 Odyssey Fare Box with spare parts Equipment 14660 6/30/2010 Odyssey Fare Box with spare parts Equipment 14661 6/30/2010 Odyssey Fare Box with spare parts Equipment 14662 6/30/2010 Odyssey Fare Box with spare parts Equipment 14663 6/30/2010 Odyssey Fare Box with spare parts Equipment 14664 6/30/2010 Odyssey Fare Box with spare parts Equipment 14665 6/30/2010 Odyssey Fare Box with spare parts Equipment 14666 6/30/2010 Data System for Electronic Fare Boxes Equipment 14667 6/30/2010 Portable Data Unit for Electronic Fare Boxes Equipment 14668 6/30/2010 Odyssey Test Simulator - Maintenance Equipment 14695 9/28/2010 Print Encode Machine (for farebox system) Equipment 14920 6/18/2013 Benecor FT2000 Tote Enclousure & Accessories Equipment 15021 12/28/2017 Print Encode Machine (for farebox system) Equipment 15133 5/18/2021 Bus Shield Protection Kit Equipment
15134 5/18/2021 Bus Shield Protection Kit Equipment
15136 5/18/2021 Bus Shield Protection Kit Equipment
15137 5/18/2021 Bus Shield Protection Kit Equipment
15236 6/30/2023 Graco LLV3900 HP Auto 17U805 2 Gun with Lazerguide Equipment Mt. Shasta City Council Regular Meeting, August 26th, 2024 1 of 3
52 Attachment A
Siskiyou Transportation Agency Property and Rolling Stock ROA Tag # Purchase Date Item Description Type
15237 6/30/2023 Graco Linedriver Ride On System Equipment Facility 12/1/2015 **STAGE Transit Admin Building Facility 14981 12/31/2015 Workstations Furnishings
414981 12/20/2016 Workstation - 6th Station Upgrade Furnishings 922077 10/3/2013 Gillig '35 Bus (#31) Rolling Stock
922078 10/3/2013 Gillig '35 Bus (#32) Rolling Stock
922079 10/3/2013 Gillig '35 Bus (#33) Rolling Stock
922080 10/3/2013 Gillig '35 Bus (#34) Rolling Stock
922081 10/3/2013 Gillig '35 Bus (#35) Rolling Stock
922790 6/30/2018 2018 Starcraft Allstar Bus (#37) Rolling Stock 922791 6/30/2018 2018 Starcraft Allstar Bus (#36) Rolling Stock 922792 6/30/2018 2018 Starcraft Allstar Bus (#38) Rolling Stock 9921989 5/23/2018 Engine Replacement Bus # 3030 Rolling Stock 94401 5/1/1988 88 Chevy Cab & Chassis Rolling Stock
98105 1/10/1994 1994 Ford F250 (Yellow) Rolling Stock
98972 4/26/1995 1995 Jeep Cherokee (Tan) Rolling Stock
920597 1/4/2007 2007 Ford Explorer (4x4 Gold) Rolling Stock 922896 12/3/2018 2017 Glaval Ford Transit Rolling Stock 923252 1/26/2021 2021 Glaval Bus Rolling Stock
15022 12/27/2017 13' Sierra Low Dome Transit Shelter Shelters 15023 12/27/2017 13' Sierra Low Dome Transit Shelter Shelters 15024 12/27/2017 13' Sierra Low Dome Transit Shelter Shelters 15025 10/13/2017 13' Sierra Low Dome Transit Shelter Shelters 15026 10/13/2017 13' Sierra Low Dome Transit Shelter Shelters 15027 11/3/2015 13' Sierra Low Dome Transit Shelter Shelters 15028 11/3/2015 13' Sierra Low Dome Transit Shelter Shelters 15029 11/3/2015 13' Sierra Low Dome Transit Shelter Shelters 15038 1/24/2019 Transit Shelter 13' Sierra Low Dome & Installation Shelters 15039 1/24/2019 Transit Shelter 13' Sierra Low Dome Shelters Mt. Shasta City Council Regular Meeting, August 26th, 2024 2 of 3
53 Attachment A
Siskiyou Transportation Agency Property and Rolling Stock ROA Tag # Purchase Date Item Description Type
15040 1/24/2019 Transit Shelter 13' Sierra Low Dome Shelters 15054 12/3/2019 Tolar 13' Sierra Low Dome Transit Shelter (Raley's) Shelters 15055 12/3/2019 Tolar 13' Sierra Low Dome Transit Shelter (Fairchild) Shelters 15150 9/13/2022 13' Sierra Low Dome Transit Shelter Shelters 922178 3/30/2015 *Ford F150 Pickup (#3006) (50% Ownership) Rolling Stock 922168 3/30/2015 *Blazer 6x10 Cargo Utility Trailer (50% Ownership) Rolling Stock 15291 11/7/2023 Gasboy DEF Dispenser Equipment
*Airports (Fund 5230) own 50% of these assets. When they reach the end of useful life any proceeds will be split 50% to Airports and 50% to STAGE.
** Transit Center ownership split is: STAGE 87% (Fund 5660), Siskiyou County Local Transportation Commission (less than 1%) (Fund 2505), Solid Waste 8.3% (Fund 5350), and Flood Control 3.8% (Fund 2501).

Mt. Shasta City Council Regular Meeting, August 26th, 2024 3 of 3
54 210a E. Lake St
Mount Shasta, CA 96067
[email protected]
(847) 310-5495
6/4/24
Board of Directors
Mt. Shasta Chamber of Commerce
300 Pine Street
Mount Shasta, CA 96067
Dear Members of the Board,
We are writing to express our enthusiasm for the opportunity to collaborate with the Mt. Shasta Chamber of Commerce in managing the city’s website and social media platforms. As residents of Mount Shasta for the past five years, we have truly fallen in love with this town and its vibrant community. We deeply appreciate the unique blend of natural beauty and spiritual experiences that make Mount Shasta a special destination.

We recognize the critical role that tourism plays in boosting our local economy, and we are committed to contributing to this effort. Our passion for Mount Shasta, combined with our professional expertise, positions us uniquely to promote the town's rich experiences and attractions. Whether it’s the stunning landscapes, the diverse outdoor activities, or the spiritual retreats and events, we are confident in our ability to showcase all that Mount Shasta has to offer to a wider audience.

Our experience in social media content creation, website management, photography, and video editing enables us to craft compelling narratives and visually engaging content. We believe that with our skills and dedication, we can significantly enhance Mount Shasta’s online presence and attract more visitors to our beloved town.

Mount Shasta is not just a place where we live; it is our home, and we are deeply invested in its growth and prosperity. We would be honored to partner with the Chamber of Commerce to promote and celebrate this beautiful community.

Thank you for considering our proposal. We look forward to the possibility of working together to bring more visitors to Mount Shasta and support the local economy.

Sincerely,
Deysi Faeth &
Christopher Parnell
Mt. Shasta City Council Regular Meeting, August 26th, 2024 55 Background
Introduction
We are a dedicated team specializing in digital content creation and website management. Our expertise spans across social media management, website development, photography, and video editing. With experience of enhancing online presence and engagement, we are committed to delivering high-quality services that drive results.

Team Overview
 Deysi Faeth: Social Media Content Creator and Website Manager. I have extensive experience in developing and managing social media strategies, creating engaging content, and maintaining websites to ensure optimal performance and user experience.
 Christopher Parnell: Photographer and Video Editor. My partner brings a keen eye for visual storytelling through photography and video. With a solid background in editing, we ensure that all visual content is polished and professional.

Experience and Achievements
 Successfully managed social media accounts for various clients, resulting in increased followers and engagement.
 Jon_Thomas_Fine_Jewelry [current]
 Thriveinspirit [current]
 Deysifaeth [current]
 Gfestlife [2021, 2022]
 Everydaydala (no longer active) [2016 – 2022]
 Produced high-quality photography and video content for promotional campaigns, driving higher audience engagement and conversion rates.  Halo Salt Therapy - https://www.youtube.com/watch?
v=tlGl2mgO8bo&t=2s [2019]
 Emeli Sandé (Musician) - https://www.youtube.com/watch? v=esYMnZqYk-U [2014]
 Falken Tire Formula Drift – https://www.youtube.com/watch? v=2J8uiW1qa2o, https://www.youtube.com/watch?v=yug77PDherE [2013]
 Arbor Mist – https://www.youtube.com/@ArborMistErinandCory [2012] Mt. Shasta City Council Regular Meeting, August 26th, 2024 56  Developed and/or maintained websites for small businesses, enhancing their online presence and functionality.
 Jonthomasfinejewelry.com [current]
 Deysifaeth.com [current]
 Thriveinspirit.com [current]
 Gfest.life [2021, 2022]
 Marinyoga.org [2021, 2022]
 Aiyishacastillo.com [2022]
 Bodhisetchko.com [2022]
 EverydayDala.com [2016-2022]
 Sowellmade.com [2015, 2016]
Skills
Social Media Management
 Expertise in creating and implementing effective social media strategies across platforms such as Facebook, Instagram, YouTube, and LinkedIn.  Proficient in content creation, including writing posts, designing graphics, and scheduling updates.
 Skilled in using social media analytics tools to track performance and optimize content for better engagement and reach.

Website Management
 Experienced in developing and maintaining user-friendly, responsive websites using platforms like WordPress, Squarespace, Shopify, and Wix.  Knowledgeable in SEO best practices to improve website visibility and search engine rankings.
 Adept at performing regular updates, backups, and security checks to ensure websites are secure and running smoothly.

Photography
 Proficient in capturing high-quality images that effectively communicate the desired message and appeal to target audiences.
 Skilled in photo editing software such as Adobe Photoshop and Lightroom to enhance and perfect images.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 57  Experienced in various photography styles, including landscape, portrait, event, and promotional photography.

Video Editing
 Expertise in producing and editing engaging video content using software such as Adobe Premiere Pro and Final Cut Pro.
 Skilled in incorporating graphics, animations, and sound effects to create professional and impactful videos.
 Capable of managing the entire video production process, from conceptualization to final delivery.

Marketing and Promotion
 Strong understanding of digital marketing principles and techniques, including email marketing, content marketing, and paid advertising.  Ability to develop and execute targeted marketing campaigns that drive traffic and increase engagement.
 Skilled in analyzing market trends and audience behaviors to refine marketing strategies and achieve desired outcomes.

Tiered Pricing
We offer a range of packages to suit different needs and budgets. Each package includes a comprehensive suite of services designed to enhance the city's online presence and attract more visitors.

Basic Package
 Monthly Fee: $1,500 | Yearly Salary: $18,000
Deliverables:
 Social media management (Instagram, Facebook)
 Weekly content creation and posting (12 posts per month – 70% Original content, 30% Reposts*)
 Monthly performance reports
 Basic website maintenance and updates (2 hours per month) Standard Package
 Monthly Fee: $2,500 | Yearly Salary: $30,000
Deliverables:
 Social media management (Instagram, Facebook, YouTube) Mt. Shasta City Council Regular Meeting, August 26th, 2024 58  Weekly content creation and posting (16 posts per month - 70% Original content, 30% Reposts*)
 Bi-weekly performance reports
 Comprehensive website maintenance and updates (5 hours per month)  Branded YouTube Video** – 30 sec promos (up to 2 videos per month) Premium Package
 Monthly Fee: $3,250 | Yearly Salary: $39,000
Deliverables:
 Social media management (Instagram, Facebook, YouTube)  Weekly content creation and posting (20 posts per month - 70% Original content, 30% Reposts*)
 Weekly performance reports and strategy adjustments
 Full website maintenance, updates, and optimization (10 hours per month)  Branded YouTube Videos** – 2 min Promos (1 per month)  Monthly marketing campaigns and promotions (1 campaign per month) *A large portion of the current Visit Mount Shasta’s content is reposted content from other users. While reposted content can still perform well if it generates engagement, original content tends to receive more visibility and reach. We aim to prioritize original content that generates meaningful interactions, such as likes, comments, saves, and shares.
**We believe adding YouTube to your platform base is key to assisting with local traffic and providing valuable information for tourists. Google prioritizes YouTube content in search results because it owns the platform, and recognizes the popularity and engagement of video content, which aligns with user preferences and intent. YouTube's diverse content formats, high user engagement, and monetization opportunities further contribute to its prioritization over social media content in Google search.

Objective
Background and Importance
Siskiyou County is recognized as one of the poorest counties in California, with tourism playing a significant role in the local economy, making it a vital source of revenue for the region. As such, the growth and development of the tourism sector are crucial for sustaining economic stability and fostering community prosperity.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 59 Currently, the "Visit Mt. Shasta" brand predominantly targets the outdoor community and transient visitors passing through the area. While Mount Shasta is renowned as a spiritual destination, attracting many visitors seeking retreats and spiritual experiences, there is a compelling need to expand the target audience to include a broader spectrum of tourists.

Target Audience and Attractions
We plan to focus our efforts on attracting the following types of tourists:
 Outdoor Enthusiasts: Continuing to target those interested in nature and hiking.
 Spiritual Seekers: Promoting the spiritual retreats and experiences.  Food Lovers: Highlighting local restaurants and culinary experiences.  Experience Seekers: Emphasizing unique experiences such as guided tours, wellness retreats, and adventure sports.
 Local Business Supporters: Encouraging tourists to engage with and support local businesses.

Promotional Categories
To achieve our objective, we will focus on the following categories in our promotional campaigns:
 Nature/Hiking: Highlight the natural beauty and extensive hiking trails of Mount Shasta.
 Restaurants: Feature local dining options and unique culinary experiences.  Accommodations: Promote various lodging options suitable for different types of travelers.
 Events: Advertise upcoming local events, festivals, and cultural activities.  Experiences: Showcase a wide range of activities such as guided tours, wellness retreats, and adventure sports.
 Shopping: Promote local shops, artisan markets, and unique retail experiences.
 Local Businesses: Highlight and support local businesses, encouraging tourists to explore and invest in the local economy.

By diversifying the target audience and enhancing marketing efforts across these categories, we aim to increase tourist visits and, consequently, local income derived from tourism.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 60 References
Jessma Evans, Owner
Jon Thomas Fine Jewelry
(415) 693-8716
[email protected]
Michael Ruiz, Creative Director
(310) 469-8563
[email protected]
www.thisisruiz.com
Mt. Shasta City Council Regular Meeting, August 26th, 2024 61 Billy Gene Sanders
Tragically Glib LLC
2124 N. Old Stage Rd.

Mt Shasta, CA.
96067
[email protected]
(209)552-6996
Kaila Burns
Executive Director
Mount Shasta Chamber of Commerce
300 Pine St
Mt Shasta, CA
96067
Dear Ms. Burns,
Please find in the following pages my draft and conception of the social media marketing plan for the city of Mount Shasta and the Visit Mount Shasta Brand. As this is a formal Bid for the Marketing contract I have enclosed a tiered proposed price plan for the services I can provide. While I have had only a short time to research the current status of your brand I look forward to and encourage input from you and your Board who are the subject matter experts on tourism and commercial interests in the area.

Please feel free to contact me at any time for clarification or explanation of any part of my proposal.

Thank you for your consideration,
Billy Gene Sanders
Tragically Glib LLC
Mt. Shasta City Council Regular Meeting, August 26th, 2024 62 Welcome to our marketing plan for the city of Mount Shasta, California and the Visit Mount Shasta Brand. Mount Shasta is a beautiful destination with stunning landscapes and a vibrant community. Our goal is to showcase everything this town has to offer and attract visitors to come and experience it for themselves. In this plan, we will outline our strategy for using social media marketing to create original content that will engage consumers and convert them into visitors, ultimately driving commercial revenue for businesses in the area.

Social Media Marketing Focus:

Our social media marketing strategy will focus on creating original content that is compelling and will resonate with our target audience. We will use a mix of still photography, video, drone footage, graphic design and augmented marking through Artificial Intelligence to showcase the beauty of Mount Shasta and the unique experiences available in the area. By consistently posting high-quality original content that highlights the town's attractions, events, and local businesses, we will create a strong brand presence and attract consumers to visit.

Converting Viewers into Visitors:

To convert viewers into visitors, we will use social media and targeted ad dollars to reach our desired audience on media platforms such as Facebook, Instagram and any applicable or arising social media platforms. By strategically posting content and placing ads that promote the city of Mount Shasta and its offerings, we will encourage consumers to visit our socials and website and learn more about planning a trip to the area. Additionally, we will use reposting of our original content and retargeting strategies to reach consumers who have shown interest in Mount Shasta but have not yet made a visit. Using social media for special offers and promotions to convert them into visitors is also a viable funnel to draw interest.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 63 Continuity of Message:

Throughout our marketing campaign, we will maintain a timely and consistent message that highlights the beauty, adventure, and charm of Mount Shasta. By creating a cohesive brand identity and voice across all of our content and communications, we will build trust with consumers and reinforce the city's image as a must-visit destination.

This continuity of message will help to strengthen our brand presence and drive engagement with our target audience. Within the scope of continuity we understand that certain events require special consideration and their own sub-marking plan such as Chamber sponsored events i.e Chamber of Commerce Golf Tournament, Fourth of July, Christmas Tree Lighting, Concerts in the Park. We understand that to maximize commercial returns and gain the required support and participation, these events deserve more attention and bandwidth that can be provided with repeated focused marketing on social media.

Multimedia Approach:

Our Plan includes the use of photography, video, drone footage, and graphic design.

We will also utilize web design and support to enhance the consumer experience and drive conversions. By creating visually appealing and user-friendly social media accounts and a website that showcases the best of Mount Shasta, we will provide consumers with the information they need to plan their trip and make bookings with local businesses. We will also offer ongoing support and updates to ensure that our Social Media accounts and website remains current and engaging for visitors.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 64 Area of Focus:

Wilderness/Wildlife Tourism, Leisure Tourism, and Spiritual Tourism:

Mount Shasta offers a unique blend of wilderness adventures, wildlife encounters, leisure activities, and spiritual experiences for visitors to enjoy. To highlight these diverse tourism opportunities, we will collaborate with local businesses, guides, and practitioners to create engaging content that showcases the natural beauty, wildlife diversity, recreational offerings, and spiritual significance of Mount Shasta.

Wilderness Tourism:

The surrounding wilderness areas, including the Shasta-Trinity National Forest and the Mount Shasta Wilderness, provide a playground for outdoor enthusiasts seeking hiking, camping, fishing, and wildlife viewing experiences. By partnering with outdoor adventure companies and outfitters, we will promote the rugged landscapes and recreational activities available in these pristine natural settings, attracting adventurers to explore the wilderness around Mount Shasta and support local businesses catering to this market.

We will look to work with local wildlife experts and conservation organizations, we will create content that showcases the diverse wildlife encounters and opportunities for wildlife viewing in the area. By highlighting the unique wildlife experiences available, we aim to attract nature lovers and wildlife enthusiasts to visit Mount Shasta and support businesses that promote conservation and responsible tourism practices.

Leisure Tourism:

For those seeking leisurely pursuits, Mount Shasta offers a range of activities such as spa retreats, shopping, dining, and cultural experiences. We will collaborate with local businesses and event organizers to promote these leisure activities and attractions, showcasing the town's arts scene, culinary offerings, and relaxation opportunities. By emphasizing the leisure options available in Mount Shasta, we will attract visitors looking for a laid-back getaway and support businesses catering to this market.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 65 Spiritual Tourism:

Mount Shasta is renowned for its spiritual significance and is considered a sacred site by many indigenous tribes and spiritual communities. Collaborating with local spiritual leaders, healers, and wellness practitioners, we will create content that highlights the spiritual traditions, practices, and events that take place in Mount Shasta. By showcasing opportunities for meditation, yoga, energy healing, and spiritual retreats, we aim to attract seekers and spiritual travelers to visit the town and support businesses that offer spiritual services and products.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 66 Tiered Plans for Services:
$30,000 Tier Proposal:
- 20 posts per month minimum, on various social media platforms including Facebook, Instagram, including Reels
- 3 professionally produced videos per month highlighting events, local businesses, and community news, 1-2 minutes each
- $200 monthly Ad Buys on most active market determined by analytics - Weekly engagement with followers, responding to comments and messages - Monthly analytics reports to track progress and make adjustments to strategy $27,000 Tier Proposal:
- 16 posts per month minimum, on various social media platforms including Facebook, Instagram, including Reels
- 3 professionally produced videos per month highlighting events, local businesses, and community news, 1-2 Minutes each
- $100 monthly Ad Buys on most active market determined by analytics - Bi-weekly engagement with followers, responding to comments and messages - Monthly analytics reports to track progress and make adjustments to strategy $24,000 Tier Proposal:
- 12 posts per month minimum on various social media platforms including Facebook, Instagram, including reels
- 2 professionally produced videos per month highlighting events, local businesses, and community news, 1-2 minutes each
- Monthly engagement with followers, responding to comments and messages - Quarterly analytics reports to track progress and make adjustments to strategy Each tier includes Website Management and dedicated social media manager to oversee the campaign, create content, and engage with followers. The higher tiers offer more frequent posts and videos, as well as more in-depth analytics and engagement with followers.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 67 This offer does not create a legally binding agreement. An offer is an invitation to enter into negotiations or discussions regarding a potential agreement, but it does not in itself create a legally enforceable contract. The offeree is not obligated to accept the offer, and the offeror is not bound by the terms of the offer until it is accepted by the offeree.

Only upon mutual agreement and the execution of a formal written contract will a legally binding agreement be established between the parties.

Billy Gene Sanders
Tragically Glib LLC
2124 N. Old Stage Rd.

Mt. Shasta CA. 96067
[email protected]
(209)552-6996
Mt. Shasta City Council Regular Meeting, August 26th, 2024 68

MARKETING
Prepared by:

Josh Thomas

PROPOSAL
Mt. Shasta City Council Regular Meeting, August 26th, 2024 69

PROJECT
I am pleased to present my marketing proposal for the
upcoming year from July 9th 2024 - July 8th 2025. Over the past two years, I have had the privilege of handling the marketing efforts for Visit Mt. Shasta, which have significantly boosted Mt. Shasta's visibility, tourism, and community engagement.

We have achieved notable successes, including effective promotion of local events, enhancement of Mt. Shasta's digital presence, and a marked increase in social media engagement. These results highlight the effectiveness of our strategies and our shared commitment to showcasing Mt. Shasta.

This proposal outlines a straightforward marketing strategy aimed at further increasing Mt. Shasta's profile, attracting more visitors, and driving economic growth while streamlining our strategy and keeping a tight budget. By continuing to use data-driven insights and innovative digital marketing techniques, especially with the advent of Ai, we can build on our past successes.

Thank you for considering this proposal. I look forward to continuing our partnership and helping Mt. Shasta thrive!

OVERVIEW
Mt. Shasta City Council Regular Meeting, August 26th, 2024 70 Our objective continues to be
to elevate brand awareness
and increase tourism to Mt.

Shasta and the surrounding
areas. We strive to provide
essential information to
travelers, ensuring their
experience is exceptionally
positive, which in turn
promotes repeat visits and
recommendations to their
friends and family.

Our strategy this year will
emphasize quality over
quantity. We plan to curate
engaging, high-quality content
that captures the essence of
Mt. Shasta, focusing on
creating meaningful
interactions rather than
increasing post volume. This
approach aims to build a loyal
community of followers and
promote Mt. Shasta through
personal recommendations.

Goals Strategy

GOALS & STRATEGY
Mt. Shasta City Council Regular Meeting, August 26th, 2024 71

CURRENT
15 Social Media Posts and 15 Stories Per Month
Seasonal Video Creation And Updates
Website Updates/Maintenance. E-commerce help.

Digital Ad Marketing Campaigns ($215/month)
YouTube Account Management
Customer Relationship Management
Quarterly Analytics Reporting On All Social Media
And Website Traffic
$3200/month

SCOPE OF
WORK
Mt. Shasta City Council Regular Meeting, August 26th, 2024 72

PROPOSED
9 High Quality Posts/Reels per Month & Daily Stories
New Seasonal Video for Summer & Winter
Website Overhaul/Maintenance. E-commerce help.

Digital Ad Marketing Campaigns ($250/Month)
YouTube Account Management
Higher Customer Relationship Engagement
Quarterly Analytics Reporting On All Social Media And
Website Traffic

SCOPE OF
WORK
Same - $3200/month
Mt. Shasta City Council Regular Meeting, August 26th, 2024 73 Armed with state-of-the-art cameras, drones, lights, and microphones, we capture the essence of Mt. Shasta and its community in unparalleled detail. Our high-end equipment allows us to deliver stunning visuals and crisp sound, showcasing local experts and businesses in a quality that truly does justice to their stories. Our professional qualifications are as follows. We leverage the latest in AI technology to keep our marketing strategies cutting-edge, ensuring that we stay current with the latest tech trends. This approach allows us to optimize content, analyze data, and enhance user interactions.

Professional Qualifications:

FAA Part 107 certified to fly drones for commercial purposes Extremely proficient in the full Adobe Creative Suite
In depth knowledge of META and it’s business systems
Proficient in Web Design and Search Engine Optimization Ai Business Integration Specialists

PROFESSIONALISM
Mt. Shasta City Council Regular Meeting, August 26th, 2024 74 Facebook Instagram

SOCIAL MEDIA ANALYTICS
Steady Follower Growth Since Our Inception in 2022
Mt. Shasta City Council Regular Meeting, August 26th, 2024 75 Visit Redding has a budget of $1,000,000 dollars
per year and has 21.9K Instagram followers
Discover Siskiyou or “See Siskiyou” has a budget 5
times our size and 15.5K Instagram followers.

FOR

COMPARISON
Mt. Shasta City Council Regular Meeting, August 26th, 2024 76 T.O.T. NUMBERS
Q1 - $473,888
Q2 - $255,228
Q3 - $216,327
Q4 -
Last Years Total: $1,224,000
For This Year:

Mt. Shasta City Council Regular Meeting, August 26th, 2024 77

THANK YOU

FOR YOUR CONSIDERATION
Contact Us:
530.925.2734
www.TheAscensionAesthetic.com
[email protected]
319 N. Mt. Shasta Blvd,
Mt. Shasta, CA 896067
Mt. Shasta City Council Regular Meeting, August 26th, 2024 78 City Council Agenda Item # 11
Staff Report
Meeting Date: 8/26/2024
To: Mayor and City Council
From: Todd Juhasz, City Manager
Subject: Consider Extending the Sub-Lease for the Unpaved Parcels Located at 415 N. Chestnut Street
Recommended Action: Council to consider continuing to sub-lease the two unpaved parcels located at 415 N. Chestnut Street for six months.

Background:

In February of 2024, Council directed staff to sub-lease three parcels located at 415 N.

Chestnut Street to perform commercial appraisals on the parcels as well as Phase I Environmental report. Two of the parcels are undeveloped and unpaved (057-191-180, 157- 191-150). The third parcel, numbered 057-191-170, has a structure that housed an automotive repair business.

The Phase 1 Environmental report indicated that the former auto repair shop (APN-191- 170) has significant environmental issues. Estimates for the clean-up of the property would cost approximately $500,000 with the potential that the costs might climb once excavation and remediation was started. It was also determined that the property had a negative assessed value. In June, Council voted not to purchase this structure.

The two unpaved parcels located at 415 N. Chestnut Street (APNs 191-150 and 191-180) were previously used as a parking lot to store vehicles in varying states of repair. These lots were also evaluated as part of the Phase 1 report and it was determined that petroleum based hydrocarbons were found in the soil, consistent with other unpaved parking lots. The City was asked by Council to consider the potential of purchasing the parcels for overflow parking. These parking lots would be part of the proposal to daylight Castle Creek and the reconfiguration of Chestnut and N. Mt Shasta Boulevard to one-way streets. Purchasing the parcels to use for parking does not pose environmental liability for the City, but it was suggested by the engineering firm, Enplan, to conduct Ground Penetrating Radar to ensure there were no underground storage tanks. Taking ground water samples to establish whether petroleum-based hydrocarbons were present was also suggested. Ground penetrating radar was conducted and no tanks were found. Borings for ground water sampling was done on August 14th and the City is waiting on the ground water sample results.

In the meantime, the sub-lease will expire at the end of August. To ensure that the parcels are still available to the City and to determine whether purchasing the parcels is in the best X Regular
Consent
Closed
Presentation
Mt. Shasta City Council Regular Meeting, August 26th, 2024 79 interest of the City, staff suggests extending the sub-lease for another six months. The current monthly sub-lease rate is $900.

Mt. Shasta City Council Regular Meeting, August 26th, 2024 80

Mount Shasta City CouncilAugust 26, 2024

Mount Shasta City Council
August 26, 2024