Approval of Final City Logo
City Council Meeting – June 11, 2025
Prepared by: Amanda Durbin, Communications Officer
Approve one final logo design to serve as the
official public-facing brand for
the City of Mountain House.
Staff Recommendation
Background
• 6-week public outreach campaign
• Channels used:
- Mountain House Matters
- 8 social media posts
- Town Hall & Library digital signage
- Feedback via cities’ listserv
What the Community Wants
• Common themes: Community,
Nature, Sustainability
• Top 5 Popular symbols:
1. Trees
2. Hills
3. Sunlight
4. Homes
5. Water
• Preferred logo styles:
- Elegant & Timeless
- Modern & Minimalist
• Color palettes:
- Blue & Green
- Yellow & Orange
• Modern & minimalist style
confirmed
• Cerebri as the primary font
• Key elements: Trees, Hills,
Sunlight, Homes
• Colors: Most liked “Rooted in
Community” & “Modern Sunlight”
Council Direction – April 23
• 5 mockups presented
• Mockup #2 most favored
• Design tweaks requested:
- Door resembled doghouse
- Window above door
- Softer color contrast
- Better visual flow
Council Feedback – May 14
What’s New in Final
Designs
• Improved house design (rectangular
door, window optional)
• Harmonized color palettes
• Clean, modern layout
• Focus on 2–3 key visual elements
(trees, hills, sunlight, homes)
1. Finalize high-resolution logo files
2. Begin phased implementation across platforms
3. Launch a community campaign to unveil the new
logo
4. Update:
• Official documents
• City signage
• Communications materials
Next Steps
Approve one final logo design to serve as the
official public-facing brand for
the City of Mountain House.
Staff Recommendation
Questions?