ANNUAL REPORT
2022
Photo by Magali Gauthier, Mountain View Voice
Submitted by
The Mountain View Chamber of Commerce
Attachment 4
2022 DBA Annual Report Page 2
Table of Contents
Introduction 3
Situational Overview 4
Accomplishments and Performance Against 2022 Plan 4
Plans for 2023 6
Budget 7
BIA Details 8
Boundaries and Benefit Zone Map 8
Method and Basis of Assessment 9
Fee Structure 10
List of Businesses 11
Downtown Business Association Advisory Council 20
2022 DBA Annual Report Page 3
Introduction
On May 25, 2021, the City Council appointed the Chamber Board of Directors as the new advisory board for BIA No. 1 and BIA No. 2, including management of the BIA funds and successful execution of the workplan and activities per the Agreement.
This report from the Mountain View Chamber of Commerce (“Chamber”), on behalf of the Downtown Business Association (DBA), was prepared for City Council to review for the annual reauthorization of the management of funds for the Business Improvement Areas (BIAs) as specified in the Agreement signed June 25, 2021 between the Chamber and the City of Mountain View (the “Agreement”) and pursuant to Section 36533 of the Parking and Business Improvement Law of 1989 (Section 36500 and following of the California Streets and Highways code) (the “Law”). This report is for the proposed calendar year commencing January 1, 2023 and ending December 31, 2023. Additionally, this report highlights activity and accomplishments of the past year since the submission of the previous report, from September 2021 to August 2022.
Per the Agreement, the annual report includes:
1. Organizational overview
2. Current Year accomplishments
3. Goals for the upcoming year
4. Budget, including BIA spending
5. A list of businesses within the BIAs
6. BIA details required by the Law for the upcoming year:
a. Any proposed changes in BIA boundaries and benefit zones b. Improvements and activities to be provided (covered in (3) above) c. An estimate of the cost of providing the improvements and the activities (covered in (4) above)
d. The method and basis of levying the assessment in sufficient detail to allow each business owner to estimate the amount of the assessment to be levied against his or her business e. The amount of any surplus or deficit revenues to be carried over from a previous fiscal year (covered in (4) above).
f. The amount of any contributions to be made from sources other than assessments levied pursuant to the Law (covered in (4) above)
This report marks the first full year of management by the Chamber of Commerce. It also marks the first full year that the DBA has been guided by an Advisory Board rather than a formal Board of Directors.
The Advisory Board meets monthly, under the direction of Chamber Membership Director Kira Pascoe, and has emerged as a more active body in terms of strategic planning and tactical execution, as well as a strong advocacy voice and disseminator of information to the rest of the downtown.
Submitted on September 27, 2022, by Kira Pascoe, President of the Advisory Council (“Advisory Council”) of the Mountain View Downtown Business Association, and Membership Director of the Mountain View Chamber of Commerce. Input and review also provided by the DBA Advisory Council, the Board of Directors of the Chamber of Commerce, and members of City staff.
2022 DBA Annual Report Page 4
Situational Overview
While many of the restrictions imposed by the pandemic have been lifted, the effects have lingered on, especially with the emergence of a number of dangerous variants. Consumer behavior continues to react and evolve, and some trends - such as remote work and outside dining - appear destined to continue for the foreseeable future. Additionally, inflation continues to cause expenses to rise, causing even more challenges for our small businesses.
During the past year, the focus has been on the following areas:
● Solidifying and strengthening the Advisory Council
● Keeping current storefronts in business. This includes pandemic survival as well as post- pandemic growth
● Attracting more visitors to downtown, and in particular increasing traffic into storefronts ● Partnerships and advocacy with the City to improve conditions and processes Accomplishments and Performance Against 2022 Plan
Staffing and Leadership
● The Chamber continues to have a dedicated staff person for the Downtown businesses, as well team resources to provide broader and deeper support.
● The Advisory Council membership has solidified and repeatedly demonstrated strong engagement. For many events and activities, the Council has taken leadership on its own, with limited guidance or resources from the Chamber of Commerce. ● Block Captains have been identified as organizers and disseminators of information.
Marketing and Promotion
● Per plan, discontinued the A La Carte & Art Festival and two highly successful alternative events (Taste of Mountain View) that had a greater impact on our downtown, better engaged merchants and drove more foot traffic. Exceeded goals of attendees, merchant participation, and income.
Merchant satisfaction based on surveys, financial data and interviews was very high. An additional Taste of Mountain View is scheduled for November. ● Launched a new Universal Gift Card program that is essentially cost-free to businesses and integrates easily with their existing point-of-sale operations. 18 businesses (of which 10 are downtown) are currently participating with positive redemption rates, and one local developer has purchased large quantities of the card to use as welcome gifts for new tenants. ● Redesigned the Art & Wine Festival to make restaurants in the 100-300 blocks a deliberate and highlighted component of the event, including promotion, inclusion in signage and wayfinding tools, and offering of special menus.
● Effectively integrated downtown merchants into other major events and activities (such as the Tech Showcase and the Multicultural Festival) with coupons, goodie bag inserts, and signage ● Successfully gave merchants the opportunity to participate in the 50th Art and Wine Festival and be promoted on the website and app, nine merchants participated ● Researched and executed new events and promotions, including holiday-themed activities such as Halloween on Castro, Elf on a Shelf (December), and Valentine’s Day. ● Launched Artists Mountain View at Red Rock Coffee to promote aspiring local artists, facilitate opportunities for public display, and bring more vitality to downtown. Gatherings are now being held monthly.
● Ribbon cutting held at Savvy Cellar, featuring local leaders and music. Well attended and owners
2022 DBA Annual Report Page 5
reported increased ongoing patronage.
● Continue to leverage the Mountain View Marketplace, a hyper-local online shopping portal with a heavy downtown business focus and representation, as a primary destination and marketing vehicle, especially around the holidays. Over the past year, site usage has increased notably with over 9100 unique visitors (2,000 more than last year), and more than 3,800 click-throughs to make purchases or ask for more information.
● Continue to maintain a strong social media presence, including use of a dedicated contractor.
Postings occur at a minimum of five times a week.
● Continue to publicize downtown businesses and promote foot traffic with a printed and online Community Guide & Business Directory – featuring a detailed Shopping Map of Downtown. 5000 hard copies were printed and distributed to more than 50 strategic locations. ● Continue to pitch stories to local press and make introductions to local businesses to get media coverage on events, mentions for Castro Street, and quotes/spotlights for specific businesses.
Several businesses were featured in the Mountain View Voice, Palo Alto Weekly and the 650. ● Continue to produce fliers, posters and other collateral as needed.
Advocacy and City Relations
● Continue to be the voice of downtown on city initiatives, including elevating issues and concerns to key city staff that are both broad in scope as well as specific to individual businesses, and advocate for changes that improve the economic vibrancy of downtown. Surveys and interviews performed on a regular basis, with return rates ranging from 25-150 DBA members (out of approximately 200).
● In cooperation with Economic Development and the DBA, a capstone project for Leadership Mountain View was focused on addressing empty Castro Street storefronts including interviewing owners and property managers. Their findings were presented to the City, and cooperative efforts continue towards improving the vitality of the downtown and a formal vacancy strategy.
● Held direct conversations with the various City departments on larger issues, including plans for the Pedestrian Mall, street cleaning and maintenance, public works improvements such as lighting, dealing with unhoused individuals, security and theft, and ADA compliance. ● The Advisory Council and DBA mailing lists continue to be highly effective dispersion points for City messages, directives, and general information directed to downtown. Special informative collateral, such as key contact information, compliance guidelines, Q&As have been created in both printed and electronic versions.
● DBA (as part of the Chamber) has weekly meetings with Economic Development to strategize, coordinate efforts, trade information, and raise issues. ● Assisted in the research behind the Matrix Study, with several downtown owners providing direct input and feedback.
● Performed a detailed review of the Housing Element, which revealed several areas of concern specific to downtown. Analysis and recommendations were provided to the City. ● Continue to help City address permitting requirements and facilitate the ease with which a business can successfully understand, navigate, and complete the process. ● Held two “walks with the Mayor”, visiting approximately 20 storefronts per visit. ● Continue to work with individual property/business owners on specific miscellaneous issues. ● Continue to represent the interests of DBA members on the Downtown Committee.
Operations and Direct Business Assistance
● Outreach and personal touch via live visits, email, newsletters, eBlasts, printed collateral, and phone remains very strong. Direct contact has been made with over 200 downtown businesses.
2022 DBA Annual Report Page 6
● Collaboration between businesses on common issues, shared promotions, and special tools such as coupons and gift cards has increased.
● The Chamber’s high degree of public transparency in its decision making and actions have been applied to the DBA processes and communication vehicles. ● In partnership with the City, regular surveys to determine needs, issues, and situational changes have been performed (as well as policy-related outreach noted above).
Plans for 2023
Many of the strategies and programs employed last year continue to be productive and popular, so they remain important components of the work plan for 2023. Additionally, we plan to undertake the following, some of which were deferred from 2022:
Marketing and Promotion
● Reimage and relaunch DBA’s web resources, and incorporate into high traffic sites such as ilovemv.org and chambermv.org
● Create and distribute the new Community Guide and Business Directory ● Provide more directional signage on and behind Castro, especially in parking lots, to help customers locate businesses.
● Incorporate more public art to increase vibrancy of the street and attract more visitors.
Advocacy and City/County Relations
● Provide ongoing support of the City’s Small Business Initiative and Matrix Study, including input, outreach, education, and implementation.
● Place specific focus on working with the City to refine the permitting process. ● Resume the State of the Downtown meeting, an annual meeting where the DBA president provides a review of the past year’s activities and a projection for the upcoming year. ● Work with the City on a vacancy strategy, including consideration of a concierge/fast track system for prospective buyers/tenants.
● Work with the City and businesses on strategies to support restaurants, retail and services with the Pedestrian mall layout plans.
● Work with the City to implement an ADA / CASPs inspection program ● Work with landlords to provide mirrors to allow safer entrance/exits to side lots
Operations and Direct Business Assistance
● As the economic climate improves, automatically make all downtown businesses entry-level Chamber members, with full benefits provided at that level - including online and offline listings, advertising, seminars, trainings, and other valuable services. Chamber membership fee would be waived in lieu of BIA fees so that the business would not have to write two checks or support two different organizations. To fund this effort, we will begin to explore what it might take to create a third BIA to overlay onto the existing BIA geographic boundaries. ● At present, the entire Chamber membership is funding all efforts by the Chamber to support the Ped Mall initiative and directives. We will begin to shift more of the ownership onto the DBA. ● In partnership with the City, help facilitate implementation of new sustainability guidelines, especially regarding compostable food containers, plates and utensils. ● Neighborhood Associations and community members have been invited to the October DBA meeting to begin to build stronger relationships, share concerns, further understanding, and work on win-win scenarios. Deepening this engagement is a goal for 2023.
2022 DBA Annual Report Page 7
Budget
As the DBA is leveraging the Chamber’s wider range of resources and offerings, many of the line items below reflect percentages of the Chamber’s revenue and expenses. Overall, the DBA still operates at a loss, with the Chamber absorbing the difference.
Notes:
● Only events that fully support the DBA have revenue and expense entries. These include both events that were traditionally run by the Chamber and those previously run by the DBA.
Estimates for new events are being kept conservative given uncertainties in health conditions and consumer behavior.
● Regarding salaries, a percentage of each Chamber staff member’s time is being allocated to support the DBA. The sum of these staff costs, including payroll, insurance, and other human resource expenses, is entered on this line. Time allocation is as follows:
45% of the Chamber Membership Director and President of the DBA (Kira Pascoe) 10% of the Chamber CEO (Peter Katz)
10% of the Chamber Marketing Director (Leslie King and contractors)
● The DBA is still operating at a loss. The Chamber will absorb this cost for now, however a priority remains to find additional revenue opportunities.
Per Law, requirement e (noted under item 6 on Page 3), the amount of any surplus or deficit revenues to be carried over from a previous fiscal year is zero.
Per Law, requirement f (noted under item 6 on Page 3), the amount of any contributions to be made from sources other than assessments levied pursuant to the Law is zero.
2022 DBA Annual Report Page 8
BIA Details
Boundaries and Benefit Zone Map
2022 DBA Annual Report Page 9
Per Law, requirement a (noted under item 6 on Page 3), there have been no changes in the BIA boundaries or benefit zones within the DBA and no changes are proposed. The current boundaries are depicted on the map above. The area of the DBA is referred to as “Downtown.”.
Method and Basis of Assessment
Per Law, requirement d (noted under item 6 on Page 3), there are no proposed changes to the assessment fee or structure.
It has been consistently demonstrated that the typical BIA program places a higher priority on activities such as commercial marketing. As a result, the retail and restaurant establishments in the BIA are assessed more than service and professional businesses in the district.
The location of a business also determines the degree of benefit that accrues to that business. Centrally located businesses tend to benefit more, as do businesses located on the ground floor.
For this reason, #1 and #2 benefit zones have been identified for the BIA.
A second criterion is used in the BIA to determine benefit. This criterion, the size of the business, takes into consideration the total square footage of the business.
Definitions of Business Types in the Downtown Business Improvement Area
Retailers and Restaurants
Businesses that buy or resell goods such as clothing stores, shoe stores, office supplies as well as businesses that sell prepared food and drink.
Service Businesses
Businesses that sell services such as beauty or barber shops, repair shops, most automotive businesses, dry cleaners, art and dance studios, printing firms, film processing companies, travel agencies, entertainment businesses such as theaters, etc.
Professional Businesses
Businesses that require advanced and/or specialized licenses or academic degrees such as architects, engineers, attorneys, chiropractors, dentists, doctors, accountants, optometrists, realtors, insurance brokers, venture capital firms, consultants, advertising and marketing professionals and mortgage brokers and similar professions.
Additional clarification on business definitions will be defined according to Section 18.04.030 (Definitions) of the Mountain View Municipal Code. No business types are exempt from fees.
2022 DBA Annual Report Page 10
Fee Structure
BIA #1 - Evelyn Avenue to High School Way, and two blocks on both sides of Castro St.
Restaurant $200
Retail $150
Office $50
Bank $150
BIA #2 - 100-300 blocks of Castro St. (the historical section, based on square footage)
0-2999sq ft 3000-7999sq ft 8000sq ft.+
Restaurant $125 $150 $175
Retail $75 $100 $125
Office $25 $50 $75
2022 DBA Annual Report Page 11
List of Businesses
BUSINESS NAME STREET ADDRESS TYPE BIA 1 BIA 2 TOTAL
MAGNITE CTV INC 200 BLOSSOM LN 3RD FL PROF 50 50
BYTEDANCE INC 250 BRYANT ST PROF 50 50
MINDSTRONG INC 303 BRYANT ST 3RD FL PROF 50 50
AERA TECHNOLOGY INC 707 CALIFORNIA ST PROF 50 50
HUY THANH DO DDS INC/DBA DEN 756 CALIFORNIA ST B PROF 50 50 756 CALIFORNIA LLC 756 CALIFORNIA ST B PROF 50 50
UPLAND ME INC 756 CALIFORNIA ST PROF 50 50
DANA ORIENTAL MARKET 800 CALIFORNIA ST 120 RETAIL 150 150 ANKANG ACUPUNCTURE CLINIC INC 800 CALIFORNIA ST 120 PROF 50 50 FENWICK & WEST LLP 801 CALIFORNIA ST PROF 50 50
CVS/ PHARMACY 850 CALIFORNIA ST RETAIL 150 150
HAPPY LAMB HOT POT 102 CASTRO ST REST 200 150 350
VASO AZZURO LLC DBA VASO AZZURRO
RISTORANTE 108 CASTRO ST REST 200 125 325
VIDA MV LP DBA VIDA 110 CASTRO ST REST 200 150 350
AFURI RAMEN + DUMPLING 124 CASTRO ST REST 200 125 325
OREN'S HUMMUS MOUNTAIN VIEW LLC 126 CASTRO ST REST 200 125 325 3 KINGDOMS INC 134 CASTRO ST REST 200 150 350
OLYMPUS CAFFE AND BAKERY 135 CASTRO ST REST 200 125 325 ASIAN BOX 142 CASTRO ST REST 200 125 325
YIFANG MOUNTAIN VIEW 143 CASTRO ST RETAIL 150 125 275
THE PIZZA ALLIANCE 3 LLC DBA BLUE LINE PIZZA 146 CASTRO ST REST 200 125 325 MONTA VISTA CAPITAL MANAGEMENT LLC 147 CASTRO ST 3RD FL PROF 50 25 75 STARTREE 148 CASTRO ST B20 PROF 50 25 75
RAMEN IZAKAYA YU-GEN 152 CASTRO ST REST 200 125 325
ARBO WORKS INC 153 CASTRO ST 2ND FL RETAIL 150 100 250
TUBULAR LABS INC 153 CASTRO ST 3RD FL PROF 50 50 100
Q T FAM INC 153 CASTRO ST REST 200 150 350
FORMAGRID INC DBA AIRTABLE 153 CASTRO ST PROF 50 50 100 BUSHIDO RESTAURANT 156 CASTRO ST REST 200 125 325
DOPPIO ZERO 160 CASTRO ST REST 200 125 325
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AMARIN THAI CUISINE #1 INC 174 CASTRO ST 176 REST 200 150 350 UDON MUGIZO 180 CASTRO ST REST 200 125 325
HUMMUS MEDITERRANEAN KITCHEN 185 CASTRO ST REST 200 125 325 LA FONTAINE 186 CASTRO ST REST 200 125 325
STAMPLI INC 191 CASTRO ST FL 2 PROF 50 50 100
EUREKA RESTAURANT GROUP LLC DBA EUREKA! 191 CASTRO ST REST 200 150 350 CASA FELIZ INC DBA AGAVE 194 CASTRO ST REST 200 125 325 VELOCITY SOFTWARE 196 CASTRO ST D PROF 50 25 75
RED ROCK COFFEE 201 CASTRO ST 1 REST 200 150 350
ODD FELLOWS 206 CASTRO ST PROF 50 50 100
ALEXANDER'S PATISSERIE 209 CASTRO ST REST 200 150 350
HONG KONG BAKERY 210 CASTRO ST REST 200 125 325
POKEWORKS 211 CASTRO ST REST 200 125 325
MAISON ALYZEE CORP 212 CASTRO ST REST 200 125 325
WORKATO INC 215 CASTRO ST 300 PROF 50 75 125
QBB 216 CASTRO ST REST 200 125 325
UME TEA 220 CASTRO ST REST 200 125 325
ST STEPHENS GREEN 223 CASTRO ST REST 200 125 325
MONTE CARLO INC 228 CASTRO ST REST 200 175 375
RISTORANTE DON GIOVANNI 235 CASTRO ST REST 200 150 350
MERVYN'S 236 CASTRO ST REST 200 125 325
HANAMARU CORPORATION DBA NAMI NAMI 240 CASTRO ST REST 200 125 325 GELATO CLASSICO ITALIAN ICE CREAM 241 CASTRO ST B REST 200 125 325 DES-LIAM ENTERPRISES INC 241 CASTRO ST REST 200 150 350 ZHANG LIANG MALA TANG 246 CASTRO ST REST 200 125 325
THERAPY STORES INC 250 CASTRO ST RETAIL 150 75 225
ARENA SJ LLC 251 CASTRO ST REST 200 150 350
ART FRAME STUDIO 257 CASTRO ST 100 PROF 50 75 125
CENTER TAILOR & ALTERATION 257 CASTRO ST 101 RETAIL 150 75 225 ROBERT CHANG AGENCY 257 CASTRO ST 105 PROF 50 25 75
CYH INC 257 CASTRO ST 105 PROF 50 25 75
KLF 257 CASTRO ST 105 PROF 50 25 75
FACIAL TOWN 257 CASTRO ST 110 RETAIL 150 75 225
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S S G I 257 CASTRO ST 201 PROF 50 25 75
AMERICAN VACATION TRAVEL AGENT 257 CASTRO ST 204 PROF 50 25 75 DEEPSIM INC 257 CASTRO ST 205 PROF 50 25 75
BRENDAN T MCNALLY PSYCHOTHERAPY SERVICES 257 CASTRO ST 208 PROF 50 25 75 CENTRL INC 257 CASTRO ST 215 PROF 50 25 75
LAMAMED SOLUTIONS INC 257 CASTRO ST 216 PROF 50 25 75
SIMPLESOFT INC 257 CASTRO ST 220 PROF 50 25 75
MOUNTAIN VIEW SERVICE CENTER 257 CASTRO ST 222 PROF 50 25 75 BC CHICKEN SAN JOSE LLC DBA BONCHON 260 CASTRO ST REST 200 125 325 ACTION PROPERTIES INC 268 CASTRO ST PROF 50 25 75
KJLINK INTERNATIONAL INC 268 CASTRO ST PROF 50 25 75
DKRT INC 268 CASTRO ST PROF 50 25 75
TRANSERA CORPORATION DBA TEA ERA 271 CASTRO ST REST 200 125 325 YUAN CORPORATION DBA QUEEN HOUSE 273 CASTRO ST REST 200 125 325 BEYOND THREADS LLC 275 CASTRO ST RETAIL 150 100 250
STEALTHMODE LLC 650 CASTRO ST 120-218 RETAIL 150 75 225 LUMINOUS COMPUTING INC 278 CASTRO ST PROF 50 75 125
STOCKS OF BLONDES SALON 282 CASTRO ST RETAIL 150 125 275 SEVENTH HOUSE HAIR LLC 282 CASTRO ST RETAIL 150 75 225
MANTRA INDIA 288 CASTRO ST REST 200 125 325
ASH SHOPS DBA ICICLES 292 CASTRO ST REST 200 125 325
LEVELS 293 CASTRO ST RETAIL 150 75 225
EASY FOODS COMPANY INC 299 CASTRO ST RETAIL 150 100 250 THE CREPEVINE 300 CASTRO ST REST 200 125 325
BLOOMSGIVING 301 CASTRO ST 100 RETAIL 150 75 225
UDEMY 301 CASTRO ST 200 PROF 50 25 75
NEW MONGOLIAN BBQ 304 CASTRO ST REST 200 125 325
PARIS BAGUETTE 315 CASTRO ST REST 200 125 325
BOOKS INC 317 CASTRO ST RETAIL 150 100 250
TRANSFORM FITNESS 319 CASTRO ST PROF 50 25 75
HUDDL.AI 321 CASTRO ST PROF 50 25 75
EAST WEST BOOKSHOP 324 CASTRO ST RETAIL 150 125 275
ROOTSTOCK WINE BAR 331 CASTRO ST 100 REST 200 125 325
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ALPHONSO INC 331 CASTRO ST 200 PROF 50 25 75
AVAS DOWNTOWN MARKET & DELI 340 CASTRO ST RETAIL 150 125 275 POKE BAR 340 CASTRO ST REST 200 125 325
SOPHIA TANG ACUPUNCTURE & HERBS 341 CASTRO ST D PROF 50 25 75 FOUR CONNECTIONS ORIENTAL MEDICINE INC 341 CASTRO ST D PROF 50 25 75 SERENDE CORP CAFE BAKLAVA 341 CASTRO ST REST 200 125 325 ECCO INC THE FIREPLACE ELEMENT 345 CASTRO ST RETAIL 150 125 275 EYEBROW THREADING MOUNTAIN VIEW 357 CASTRO ST 4 RETAIL 150 75 225 DANDIES BARBER AND BEARD STYLIST 357 CASTRO ST 7 RETAIL 150 75 225 SAKOON MV INC 357 CASTRO ST 1&2 REST 200 150 350
ARI FOOD SYSTEM INC 357 CASTRO ST 3A REST 200 125 325
B AND Y GIFT SHOP 361 CASTRO ST RETAIL 150 75 225
MARUICHI RESTAURANT 368 CASTRO ST REST 200 125 325
SIGHT OPTOMETRY PC 369 CASTRO ST RETAIL 150 75 225
VALLEY HEALTH & ACCUPUNCTURE 375 CASTRO ST RETAIL 150 75 225 VEE COSMETICS 380 CASTRO ST RETAIL 150 75 225
LUDWIGS 383 CASTRO ST REST 200 125 325
WILLIAM MASTON ARCHITECT & ASSOC 384 CASTRO ST PROF 50 50 100 GROQ INC 400 CASTRO ST FL 6 PROF 50 50
CASCAL 400 CASTRO ST REST 200 200
TISHMAN SPEYER PROPERTIES 400 CASTRO ST PROF 50 50
PEET'S COFFEE INC 420 CASTRO ST REST 200 200
PLAYCO GLOBAL INC 421 CASTRO ST PROF 50 50
THE BOSTON CONSULTING GROUP INC 444 CASTRO ST 150 PROF 50 50 CREDIT SESAME 444 CASTRO ST 500 PROF 50 50
MEGAGON LABS INC 444 CASTRO ST 720 PROF 50 50
SENTINELONE INC 444 CASTRO ST 4TH FL PROF 50 50
SIC-MOUNTAIN BAY PLAZA LLC 444 CASTRO ST PROF 50 50
SNAP INC DBA SNAPCHAT INC 444 CASTRO ST PROF 50 50
MOUNTAIN VIEW DENTAL CARE 451 CASTRO ST PROF 50 50
CASA LUPE MEXICAN RESTAURANT 459 CASTRO ST REST 200 200 DENTAL FABULOUS 471 CASTRO ST PROF 50 25 75
KPOT & GRILL 475 CASTRO ST REST 200 200
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KIRIN CHINESE RESTAURANT 485 CASTRO ST REST 200 200
MOUNTAIN VIEW OPTOMETRY AND CONTACT
LENS CLINIC 495 CASTRO ST RETAIL 150 150
MT VIEW - BEAN SCENE CAFE 500 CASTRO ST REST 200 200
THE PERMANENTE MEDICAL GROUP 555 CASTRO ST PROF 50 50
THE PERMANENTE MEDICAL GROUP 565 CASTRO ST PROF 50 50
THE SOBRATO ORGANIZATION 599 CASTRO ST 400 PROF 50 50
SOBRATO CONSTRUCTION CORP 599 CASTRO ST 400 RETAIL 150 150 SOBRATO BUILDERS INC 599 CASTRO ST 400 RETAIL 150 150
WELLS FARGO CLEARING SERVICES LLC 599 CASTRO ST PROF 50 50 QUORA INC 605 CASTRO ST 1ST-4TH FL PROF 50 50
MORGAN STANLEY SMITH BARNEY LLC 650 CASTRO ST 105 PROF 50 50 MEDITERRANEAN GRILL HOUSE 650 CASTRO ST 110 REST 200 200 1 OZ COFFEE LLC 650 CASTRO ST 130 REST 200 200
SNC ENTERPRISE DBA VITALITY BOWLS 650 CASTRO ST 140 REST 200 200 SITE FOR SORE EYES 650 CASTRO ST 150 RETAIL 150 150
JENNY CHEUNG OD 650 CASTRO ST 150 PROF 50 50
LE BOULANGER 650 CASTRO ST 160 REST 200 200
LA MONIQUE'S NAIL SALON 650 CASTRO ST 175 RETAIL 150 150 MASA SUSHI JAPAN 650 CASTRO ST 180 REST 200 200
AXESS CLEANERS INC 650 CASTRO ST 185 RETAIL 150 150
PURE STORAGE INC 650 CASTRO ST 400 PROF 50 50
VC DEVELOPMENT GROUP 650 CASTRO ST 120-211 RETAIL 150 150 LAW OFFICES OF MARLA HOEHN 650 CASTRO ST 120-420 PROF 50 50 GIOVANNA'S FINE JEWELER 655 CASTRO ST 1 RETAIL 150 150 PRODIGAL 655 CASTRO ST 2 PROF 50 50
Illumi Salon 655 CASTRO ST 3 PROF 50 50
Triada Real Estate Group 655 CASTRO ST 4 PROF 50 50
Vault 12 655 CASTRO ST 5 PROF 50 50
Youpi 655 CASTRO ST 6 PROF 50 50
STARBUCKS COFFEE #5663 750 CASTRO ST REST 200 200
AMICI'S EAST COAST PIZZERIA 760 CASTRO ST 790 REST 200 200 GRANITE PEAK HOLDING INC 785 CASTRO ST A PROF 50 50
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ADDEPAR INC 787 CASTRO ST PROF 50 50
SPANGLER MORTUARIES INC 799 CASTRO ST PROF 50 50
MOUNTAIN VIEW FUNERAL & CREMATION 805 CASTRO ST PROF 50 50 Fleur De Lis 811 CASTRO ST RETAIL 150 150
EXCELLENT NAILS 821 CASTRO ST RETAIL 150 150
ARUBA SALON 825 CASTRO ST RETAIL 150 150
SAGE CAPITAL MANAGEMENT 843 CASTRO ST PROF 50 50
EVODYNE ROBOTICS ACADEMY 881 CASTRO ST PROF 50 50
KHUU DENTISTRY 889 CASTRO ST PROF 50 50
KHUU DERMATOLOGY 889 CASTRO ST PROF 50 50
GINGKO FURNITURE JC FURNITURE LLC 903 CASTRO ST RETAIL 150 150 J&S SALON 607 W DANA ST G RETAIL 150 150
HAIR BY HEINZ 617 W DANA ST RETAIL 150 150
SUSHITOMI RESTAURANT 635 W DANA ST REST 200 200
YELLOWBRICK DATA INC 660 W DANA ST PROF 50 50
YUAN MING ACUPUNCTURE CLINIC INC 676 W DANA ST PROF 50 50 WARM DAY SPA 692 W DANA ST A RETAIL 150 150
TIYAS TOUCH 692 W DANA ST RETAIL 150 150
COMMUNITY CARE ED SERVICES 694 W DANA ST PROF 50 50
ELEGANCE HAIR SALON 696 W DANA ST RETAIL 150 150
BAY BRIYANIS 698 W DANA ST REST 200 200
ALBERTO'S 736 W DANA ST REST 200 200
MSF GROUP LLC DBA KAKAROTO JAPANESE
RESTAURANT 743 W DANA ST REST 200 200
DANA STREET ROASTING CO 744 W DANA ST REST 200 200
E & W NATURAL WAY 762 W DANA ST RETAIL 150 150
NATURE MAGIC ACUPUNCTURE 762 W DANA ST PROF 50 50
JST ACUPUNCTURE 762 W DANA ST PROF 50 50
NANCY ANN GEE ATTORNEY AT LAW 774 W DANA ST PROF 50 50 298 CASTRO PARTNERS LLC 812 W DANA ST PROF 50 50
ESSENCE SALON 826 W DANA ST RETAIL 150 150
MOVING OPTIMAL CHIROPRACTIC 838 W DANA ST PROF 50 50
WELL HEALTH ACUPUNCTURE 838 W DANA ST PROF 50 50
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FASHION CUTS AND BARBER SHOP 844 W DANA ST RETAIL 150 150 LA ESPUELA MEXICAN FOOD INC 854 W DANA ST REST 200 200 JULIEQ'S HAIR & NAILS 951 W DANA ST RETAIL 150 150
ANTHONY HAIR DESIGNS 951 W DANA ST RETAIL 150 150
THE TERRACE 975 W DANA ST REST 200 200
STUDY COM 655 W EVELYN AV PROF 50 50
SAVVY CELLAR/THE CROSSING 750 W EVELYN AV RETAIL 150 150 CONFLUENT INC 899 W EVELYN AV PROF 50 50
SUPERHOT HOTPOT & KOREAN BBQ 210 HOPE ST REST 200 200
FACE N BODY 278 HOPE ST A RETAIL 150 150
RON IKEBE REALTOR 278 HOPE ST B RETAIL 150 150
PACIFIC BELL 305 HOPE ST PROF 50 50
GEOMAGICAL LABS INC 100 VIEW ST 200 PROF 50 50
STUDY COM 100 VIEW ST 202 PROF 50 50
NEEVA 100 VIEW ST 204 PROF 50 50
HUMU INC 100 VIEW ST 100-1 &112 PROF 50 50
BENJAMIN WANG DDS 682 VILLA ST A PROF 50 50
SILICON VALLEY CUSTOM HOMES 682 VILLA ST C1 RETAIL 150 150 YIH-LOING HONG DDS 682 VILLA ST F PROF 50 50
SMITH DEVELOPMENT GROUP LLC 682 VILLA ST G PROF 50 50
ONCIRCLE 701 VILLA ST PROF 50 50
KELLY'S HEALING MASSAGE 714 VILLA ST RETAIL 150 150
JANE'S BEER STORE 720 VILLA ST RETAIL 150 150
SALON FINESSE 732 VILLA ST RETAIL 150 150
FIESTA DEL MAR TOO 735 VILLA ST REST 200 200
HAPPY LEMON 742 VILLA ST REST 200 200
BELLA ON VILLA SALON 744 VILLA ST RETAIL 150 150
SUGAR SPA 746 VILLA ST RETAIL 150 150
PLAN A INC 759 VILLA ST A PROF 50 50
LIEW DESIGN INC 759 VILLA ST D PROF 50 50
CRYSTAL READINGS 831 VILLA ST RETAIL 150 150
CITY DOLLS 833 VILLA ST RETAIL 150 150
PRINCE FEN GUIZHOU CUISINE SERVICE LLC 841 VILLA ST REST 200 200
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ORBIT & RUST 845 VILLA ST RETAIL 150 150
VERDE TEA & ESPRESSO BAR 852 VILLA ST REST 200 200
PHO TO CHAU 999 INC 853 VILLA ST REST 200 200
WINK BEAUTY INC 854 VILLA ST RETAIL 150 150
IMAGINE HAIR SALON 857 VILLA ST RETAIL 150 150
IMAGINE ALTERATIONS 857 VILLA ST RETAIL 150 150
RONNIE P T 857 VILLA ST RETAIL 150 150
HAPPY FEET FOOT SPA 858 VILLA ST RETAIL 150 150
MARUYAMA 859 VILLA ST REST 200 200
KATSU 859 VILLA ST REST 200 200
PURECHAIR SPA INC 860 VILLA ST RETAIL 150 150
SILICON THERMAL INC 888 VILLA ST 110 PROF 50 50
BIGPANDA INC 888 VILLA ST 300 PROF 50 50
KDB SILICON VALLEY LLC 888 VILLA ST 500 PROF 50 50
NEXT LEVEL BOARD GAME CAFE 888 VILLA ST RETAIL 150 150 STEINS BEER GARDEN 895 VILLA ST REST 200 200
GHOST LOCOMOTION INC 900 VILLA ST PROF 50 50
CHEZ T J INC 938 VILLA ST REST 200 200
VILLA STREET LP 990 VILLA ST RETAIL 150 150
BETTERHELP COMPILE INC 990 VILLA ST RETAIL 150 150
SUBTOTALS 31,000 9,675 40,675
TOTAL 40,675
2022 DBA Annual Report Page 19
2022 DBA Annual Report Page 20
Downtown Business Association Advisory Council
(as of August 31, 2022)
Jean Boulanger, Red Rock Coffee
April Clark, Therapy
Majed Fakhouri, Crepevine
Karen Gammow, East West Books
Nancy Gee, Law Office of Nancy Gee
Shelbie Hammersmith, Rootstock Wine Bar
Ron Ikebe, Ron Ikebe Realtor
Yulia Kolchanova, 1 Oz Coffee
David Lin, Fraternal Order of Eagles
Hao Le, Pokeworks
Salvatore Margarito, Doppio Zero
Juan Origel, Ava’s Market
Angela Pace, Blue Line Pizza
Marina Savinovic - Monte Carlo
Jim Yang, Savvy Cellar