AN
NUAL REPORT
2023
Photo by Magali Gauthier, Mountain View Voice
Submitted by
The Mountain View Chamber of Commerce
Attachment 4
2023 DBA Annual Report Page 2
Table of Contents
Introduction 3
Situational Overview 4
Accomplishments and Performance Over Past Year 4
Additional Plans for FY 2024 6
Budget 7
BIA Details 9
Boundaries and Benefit Zone Map 9
Method and Basis of Assessment 10
Fee Structure 11
List of Businesses 12
Downtown Business Association Advisory Council 19
2023 DBA Annual Report Page 3
Introduction
This report from the Mountain View Chamber of Commerce (“Chamber”), on behalf of the Downtown Business Association (DBA), was prepared for City Council to review for the annual reauthorization of the management of funds for the Business Improvement Areas (BIAs) as specified in the Agreement signed June 25, 2021 between the Chamber and the City of Mountain View (the “Agreement”) and pursuant to Section 36533 of the Parking and Business Improvement Law of 1989 (Section 36500 and following of the California Streets and Highways code) (the “Law”). This report is for the proposed calendar year commencing January 1, 2024 and ending December 31, 2024. Additionally, this report highlights activity and accomplishments of the past year since the submission of the previous report, from September 2022 to August 2023.
Per the Agreement, the annual report includes:
1. Organizational overview
2. Current Year accomplishments
3. Goals for the upcoming year
4. Budget, including BIA spending
5. A list of businesses within the BIAs
6. BIA details required by the Law for the upcoming year:
a. Any proposed changes in BIA boundaries and benefit zones b. Improvements and activities to be provided (covered in (3) above) c. An estimate of the cost of providing the improvements and the activities (covered in (4) above)
d. The method and basis of levying the assessment in sufficient detail to allow each business owner to estimate the amount of the assessment to be levied against his or her business e. The amount of any surplus or deficit revenues to be carried over from a previous fiscal year (covered in (4) above).
f. The amount of any contributions to be made from sources other than assessments levied pursuant to the Law (covered in (4) above)
The DBA is guided by an Advisory Council rather than a formal Board of Directors. The Advisory Council meets monthly, under the direction of Chamber Membership Director Kira Pascoe, with a focus on strategic planning and tactical execution. It also provides a strong advocacy voice and is a disseminator of information to the rest of the downtown.
Submitted on September 7, 2023, by Kira Pascoe, President of the Advisory Council of the Mountain View Downtown Business Association, and Membership Director of the Mountain View Chamber of Commerce. Input and review also provided by the DBA Advisory Council, the Board of Directors of the Chamber of Commerce, and members of City staff.
2023 DBA Annual Report Page 4
Situational Overview
While the pandemic has waned, consumer behavior continues to react and evolve, and some trends - such as remote work and outside dining - appear destined to continue for the foreseeable future.
Additionally, inflation continues to cause expenses to rise, causing even more challenges for our small businesses. Many merchants are also making adjustments to new ordinances regarding use of outdoor space, sustainability, and other items.
During the past year, the focus has been on the following areas:
● Keeping current storefronts in business and encouraging their growth ● Attracting more visitors to downtown, and in particular increasing traffic into storefronts ● Partnerships and advocacy with the City to improve conditions and processes, especially with regards to street cleanliness, crime, loitering, beautification, remodeling and improvements ● Partnership and advocacy with the City to deal with empty storefronts ● Preparing for the PedMall and new patio license requirements Accomplishments and Performance Over Past Year
NEW ACCOMPLISHMENTS OF NOTE
● In September 2022, the Art & Wine Festival was redesigned to make restaurants in the 100-300 blocks a deliberate and highlighted component of the event, including promotion, inclusion in signage and wayfinding tools, and offering of special menus. This approach will be expanded in September 2023
● In November 2022, held a DBA “Open House” where ten business owners/general managers gave presentations to the public and City leaders to further connect with the community and encourage policy changes by telling their stories, personalizing their business, and providing perspective on the issues they face. Over 50 attendees including members of the City Council. ● At the end of 2022, to promote end of year shopping, and first quarter of 2023, a traditionally slow period for merchants, executed new holiday-themed events and promotions specific to downtown, including Halloween on Castro (October), The Great Elf Hunt and Santa Thon (December), REEL Love (an online contest for Valentine’s Day), and Find the Clover (St. Patrick’s Day). These activities increased traffic, visibility, social media buzz, and community engagement.
● In January 2023, a month-long campaign was launched to donate a percentage of participating downtown merchant’s sales to Community Services Agency (CSA) by more publicly demonstrating downtown businesses’ support, commitment, and connection to Mountain View at large.
● In June 2023, specific store owners/general managers were spotlighted and quoted in a feature story on the state of Downtown by the Mountain View Voice .
● In July 2023, ribbon cutting was held at Limón Peruvian Restaurant, featuring local and international leaders (including the Consul General of Peru) as well as food and music. Well attended and owners reported increased ongoing patronage. ● Throughout 2023, in partnership with the City, have been facilitating the implementation of new sustainability guidelines, especially regarding compostable food containers, plates and utensils.
2023 DBA Annual Report Page 5
● During Q2 and Q3 2023, rebranded the Universal Gift Card to “I Love Mountain View” gift card, a service that remains cost-free to businesses and integrates easily with their existing point- of-sale operations, and increased marketing and outreach. These efforts resulted in a significant growth in the number of participating downtown businesses from 10 to 18, and city-wide from 18 to 38. Purchase and redemption rates have remained strong.
CONTINUING ACTIONS AND ACTIVITIES
Staffing and Leadership
● The Chamber continues to have a dedicated staff person for the Downtown businesses, as well team resources to provide broader and deeper support.
● The Advisory Council membership remains solid and repeatedly demonstrates strong engagement. For many events and activities, the Council has taken leadership on its own, with limited guidance or resources from the Chamber of Commerce. ● Block Captains have been effective as organizers and disseminators of information.
Marketing and Promotion
● Held highly successful Taste of Mountain View with more merchants and deeper engagement than last year, resulting in more foot traffic and awareness. Exceeded goals of attendees, merchant participation, and income. Merchant satisfaction based on surveys, financial data and interviews was very high.
● Effectively integrated downtown merchants into other major events and activities (such as the Tech Showcase and the Multicultural Festival) with coupons, goodie bag inserts, and signage ● Artists Mountain View continues to be hosted monthly at Red Rock Coffee to promote aspiring local artists, facilitate opportunities for public display, and bring more vitality to downtown. Two booths are being provided at the Art & Wine Festival for greater exposure. ● Continue to maintain a strong social media presence, including use of a dedicated contractor.
Postings occur at a minimum of five times a week.
● Continue to publicize downtown businesses and promote foot traffic with a printed and online Community Guide & Business Directory, featuring a detailed Shopping Map of Downtown. This past year, 5000 hard copies were printed and distribution increased to more than 75 strategic locations.
● Continue to pitch stories to local press and make introductions to local businesses to get media coverage on events, mentions for Castro Street, and quotes/spotlights for specific businesses.
Several businesses were featured in the Mountain View Voice, Palo Alto Weekly and the 650.
TV coverage also obtained from ABC Channel 7 and Chinese TV. ● Continue to produce fliers, posters and other collateral as needed.
Advocacy and City Relations
● DBA (as part of the Chamber) has weekly meetings with the Economic Vitality team to strategize, coordinate efforts, trade information, and raise issues, and bi-monthly meetings with the Assistant City Manager/Community Development Director. ● Continue to support the City’s existing and developing strategic plans with relevance to Downtown including the Economic Vitality Strategy, Matrix Study, and Small Business Initiative, providing input, outreach, education, and implementation assistance. ● Continue to be the voice of downtown on city initiatives, including elevating issues and concerns to key city staff that are both broad in scope as well as specific to individual businesses, and advocate for changes that improve the economic vibrancy of downtown. Held direct conversations with the various City departments on plans for the Pedestrian Mall, parking and
2023 DBA Annual Report Page 6
transportation, permits and fees, street cleaning and maintenance, public works improvements such as lighting, dealing with unhoused individuals, security and theft, and ADA compliance.
Surveys and interviews performed on a regular basis, with return rates ranging from 25-150 DBA members (out of approximately 200).
● The Advisory Council and DBA mailing lists continue to be highly effective dispersion points for City messages, directives, and general information directed to downtown. Special informative collateral, such as key contact information, compliance guidelines, Q&As have been created in both printed and electronic versions.
● Continue to help the City refine its new website to facilitate the ease with which a business can successfully understand, navigate, and complete permit processes. ● Continue to represent the interests of DBA members on the Downtown Committee.
Operations and Direct Business Assistance
● Development of a new toolkit to help businesses use social media. Two downtown businesses were specifically selected to inform research and to serve as ongoing “case studies”. ● Outreach and personal touch via live visits, email, newsletters, eBlasts, printed collateral, and phone remains very strong. Direct contact has been made with over 200 downtown businesses. ● Collaboration between businesses on common issues, shared promotions, and special tools such as coupons and gift cards has increased.
● In partnership with the City, regular surveys to determine needs, issues, and situational changes have been performed (as well as policy-related outreach noted above).
Additional Plans for FY 2024
The continuing actions and activities noted above remain important components of the work plan for FY 2024. Additionally, we plan to undertake the following, some of which were deferred from 2023:
Marketing and Promotion
● In Q3 and Q4 2023, work with Mountain View Historical Association to provide more photos and information about downtown, including empty storefront windows and a special booth at the Art & Wine Festival.
● In September 2023, in partnership with the City, implement new reusable beer cup program at the Art & Wine Festival to further support sustainability guidelines. ● In October 2023, in partnership with Steins and Ludwig’s, bring the Oktoberfest celebration back to downtown.
● In Q4 2023, create promotional video to highlight visiting and shopping downtown ● In May 2024, in partnership with Mountain View Fire Department, assist in planning and promotion of a downtown parade celebrating the 150th anniversary of MVFD. ● Reimage and relaunch DBA’s web resources, and incorporate into high traffic sites such as ilovemv.org and chambermv.org
● Incorporate more public art to increase vibrancy of the street and attract more visitors.
Advocacy and City/County Relations
● Assist City in the promotion of its Downtown facade and furniture improvement grants. ● Work with the City to refine the permitting process.
● Assist businesses with ADA compliance and avoiding costly lawsuits. At the State level, advocate on behalf of legislation such as SB 585 that enables small businesses to address issues
2023 DBA Annual Report Page 7
related to ADA compliance without having to go to court. On the local level, work with the City to implement an ADA / CASPs inspection program.
● Work with the City on a vacancy strategy, including consideration of a concierge/fast track system for prospective buyers/tenants, activation of empty window spaces, and appropriate incentives and/or penalties for highly specific egregious lengths of vacancy. ● Resume the State of the Downtown meeting, an annual meeting where the DBA president provides a review of the past year’s activities and a projection for the upcoming year.
Operations and Direct Business Assistance
● In Q4 2023, deliver a new toolkit to help businesses use social media. Two downtown businesses were specifically selected to inform research and to serve as ongoing “case studies”. ● In October 2023, invite Neighborhood Associations and community members to the monthly DBA meeting to continue building stronger relationships, share concerns, further understanding, and work on win-win scenarios.
● Begin campaign with DBA members to automatically make all downtown businesses entry-level Chamber members, with full benefits provided at that level - including online and offline listings, advertising, seminars, trainings, and other valuable services. Chamber membership fee would be waived in lieu of BIA fees so that the business would not have to write two checks or support two different organizations.
Budget
As the DBA is leveraging the Chamber’s wider range of resources and offerings, many of the line items below reflect percentages of the Chamber’s revenue and expenses. Note that the Chamber’s fiscal year maps to the calendar year (January 1 to December 31).
(as of July 31, 2023)
2022 2023 YTD 2023 2024
Revenue
Assessments 42,643 44,798 44,798 39,775
Taste of Mountain View 57,036 32,650 32, 650 35,000
Total Revenue 99,679 77,448 77,448 74,775
Expenditures
Taste of Mountain View 28,758 14,060 14,060 20,000
Contractor Pay 20,820 13,680 16,000 14,000
Salaries 54,313 32,667 56,000 58,520
Website & Social media 5,070 2,867 6,000 8,000
Total Expenses 108,961 63,274 92,060 100,520
NET INCOME?LOSS (9,282) 14,174 (14,612) (25,745)
Actuals Forecast
Mountain View Downtown Business Association
2023 DBA Annual Report Page 8
Notes:
● Only events that fully support the DBA have revenue and expense entries. These include both events that were traditionally run by the Chamber and those previously run by the DBA.
● Regarding salaries, a percentage of each Chamber staff member’s time is being allocated to support the DBA. The sum of these staff costs, including payroll, insurance, and other human resource expenses, is entered on this line. Time allocation is as follows:
45% of the Chamber Membership Director and President of the DBA (Kira Pascoe) 10% of the Chamber CEO (Peter Katz)
15% of the Chamber Marketing Manager (Marisol Melara)
● The DBA is still operating at a loss. The Chamber will absorb this cost for now, however a priority remains to find additional revenue opportunities.
Per Law, requirement E (noted under item 6 on Page 3), the amount of any surplus or deficit revenues to be carried over from a previous fiscal year is zero.
Per Law, requirement F (noted under item 6 on Page 3), the amount of any contributions to be made from sources other than assessments levied pursuant to the Law is zero.
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BIA Details
Boundaries and Benefit Zone Map
2023 DBA Annual Report Page 10
Per Law, requirement A (noted under item 6 on Page 3), there have been no changes in the BIA boundaries or benefit zones within the DBA and no changes are proposed. The current boundaries are depicted on the map above. The area of the DBA is referred to as “Downtown.”.
Method and Basis of Assessment
Per Law, requirement A (noted under item 6 on Page 3), there are no proposed changes to the assessment fee or structure.
It has been consistently demonstrated that the typical BIA program places a higher priority on activities such as commercial marketing. As a result, the retail and restaurant establishments in the BIA are assessed more than service and professional businesses in the district.
The location of a business also determines the degree of benefit that accrues to that business. Centrally located businesses tend to benefit more, as do businesses located on the ground floor.
For this reason, #1 and #2 benefit zones have been identified for the BIA.
A second criterion is used in the BIA to determine benefit. This criterion, the size of the business, takes into consideration the total square footage of the business.
Definitions of Business Types in the Downtown Business Improvement Area
Retailers and Restaurants
Businesses that buy or resell goods such as clothing stores, shoe stores, office supplies as well as businesses that sell prepared food and drink.
Service Businesses
Businesses that sell services such as beauty or barber shops, repair shops, most automotive businesses, dry cleaners, art and dance studios, printing firms, film processing companies, travel agencies, entertainment businesses such as theaters, etc.
Professional Businesses
Businesses that require advanced and/or specialized licenses or academic degrees such as architects, engineers, attorneys, chiropractors, dentists, doctors, accountants, optometrists, realtors, insurance brokers, venture capital firms, consultants, advertising and marketing professionals and mortgage brokers and similar professions.
Additional clarification on business definitions will be defined according to Section 18.04.030 (Definitions) of the Mountain View Municipal Code. No business types are exempt from fees.
2023 DBA Annual Report Page 11
Fee Structure
BIA #1 - Evelyn Avenue to High School Way, and two blocks on both sides of Castro St.
Restaurant $200
Retail $150
Office $50
Bank $150
BIA #2 - 100-300 blocks of Castro St. (the historical section, based on square footage)
0-2999 sq ft 3000-7999 sq ft 8000 sq ft.+
Restaurant $125 $150 $175
Retail $75 $100 $125
Office $25 $50 $75
2023 DBA Annual Report Page 12
List of Businesses
Name Address
BID
TYPE
BIA #1
Amount
BIA #2
Amount BID TOTAL
BENJAMIN WANG DDS 682 VILLA ST A BIDPRO 50.00 50.00
BRENDAN T MCNALLY PSYCHOTHERAPY
SERVICES 257 CASTRO ST 208 BIDPRO 50.00 25.00 75.00
SILICON VALLEY CUSTOM HOMES 682 VILLA ST C1 BIDRET 150.00 150.00 YIH-LOING HONG DDS 682 VILLA ST F BIDPRO 50.00 50.00
CONFLUENT INC 899 W EVELYN AV BIDPRO 50.00 50.00
AMICI'S EAST COAST PIZZERIA 760 CASTRO ST 790 BIDRST 200.00 200.00 FENWICK & WEST LLP 801 CALIFORNIA ST BIDPRO 50.00 50.00
SENTINELONE INC
444 CASTRO ST 4TH
FL BIDPRO 50.00 50.00
YELLOWBRICK DATA INC 660 W DANA ST BIDPRO 50.00 50.00
SMITH DEVELOPMENT GROUP LLC 682 VILLA ST G BIDPRO 50.00 50.00 EAST WEST BOOKSHOP 324 CASTRO ST BIDRET 150.00 125.00 275.00 THE PERMANENTE MEDICAL GROUP 555 CASTRO ST BIDPRO 50.00 50.00
QUORA INC
605 CASTRO ST 1ST-
4TH FL BIDPRO 50.00 50.00
RISTORANTE DON GIOVANNI 235 CASTRO ST BIDRST 200.00 150.00 350.00 DES-LIAM ENTERPRISES INC 241 CASTRO ST BIDRST 200.00 150.00 350.00 ELEGANCE HAIR SALON 696 W DANA ST BIDRET 150.00 150.00 AT-BAY 701 VILLA ST BIDPRO 50.00 50.00
BYTEDANCE INC 250 BRYANT ST BIDPRO 50.00 50.00
GROQ INC 400 CASTRO ST FL 6 BIDPRO 50.00 50.00
ADDEPAR INC 787 CASTRO ST BIDPRO 50.00 50.00
STARBUCKS COFFEE #5663 750 CASTRO ST BIDRST 200.00 200.00 DANA STREET ROASTING CO 744 W DANA ST BIDRST 200.00 200.00
TRANSERA CORPORATION DBA TEA
ERA 271 CASTRO ST BIDRST 200.00 125.00 325.00
DANA ORIENTAL MARKET
800 CALIFORNIA ST
120 BIDRET 150.00 150.00
RON IKEBE REALTOR 278 HOPE ST B BIDRET 150.00 150.00
GIOVANNA'S FINE JEWELER 655 CASTRO ST 1 BIDRET 150.00 150.00 CAFÉ TERRACE 975 W DANA ST BIDRST 200.00 200.00
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ALPHONSO INC 331 CASTRO ST 200 BIDPRO 50.00 25.00 75.00 SEASONS DUMPLINGS 702 VILLA ST BIDRST 200.00 200.00
CASCAL 400 CASTRO ST BIDRST 200.00 200.00
MONTE CARLO INC 228 CASTRO ST BIDRST 200.00 175.00 375.00 SERENDE CORP CAFE BAKLAVA 341 CASTRO ST BIDRST 200.00 125.00 325.00 E & W NATURAL WAY 762 W DANA ST BIDRET 150.00 150.00
JULIEQ'S HAIR & NAILS 951 W DANA ST BIDRET 150.00 150.00 HAIR BY HEINZ 617 W DANA ST BIDRET 150.00 150.00
VEE COSMETICS 380 CASTRO ST BIDRET 150.00 75.00 225.00
ARUBA SALON 825 CASTRO ST BIDRET 150.00 150.00
THERAPY STORES INC 250 CASTRO ST BIDRET 150.00 75.00 225.00 HONG KONG BAKERY 210 CASTRO ST BIDRST 200.00 125.00 325.00 AERA TECHNOLOGY INC 707 CALIFORNIA ST BIDPRO 50.00 50.00 ALBERTO'S 736 W DANA ST BIDRST 200.00 200.00
SNAP INC DBA SNAPCHAT INC 444 CASTRO ST BIDPRO 50.00 50.00 NEW MONGOLIAN BBQ 304 CASTRO ST BIDRST 200.00 125.00 325.00 MEDITERRANEAN GRILL HOUSE 650 CASTRO ST 110 BIDRST 200.00 200.00 STUDY COM 100 VIEW ST 202 BIDPRO 50.00 50.00
KELLY'S HEALING MASSAGE 714 VILLA ST BIDRET 150.00 150.00 MT VIEW - BEAN SCENE CAFE 500 CASTRO ST BIDRST 200.00 200.00 CASA LUPE MEXICAN RESTAURANT 459 CASTRO ST BIDRST 200.00 200.00 NEEVA 100 VIEW ST 102 BIDPRO 50.00 50.00
SITE FOR SORE EYES 650 CASTRO ST 150 BIDRET 150.00 150.00 THE SOBRATO ORGANIZATION 599 CASTRO ST 400 BIDPRO 50.00 50.00 LA MONIQUE'S NAIL SALON 650 CASTRO ST 175 BIDRET 150.00 150.00 THE BOSTON CONSULTING GROUP INC 444 CASTRO ST 150 BIDPRO 50.00 50.00 SIGHT OPTOMETRY PC 369 CASTRO ST BIDRET 150.00 75.00 225.00 BUSHIDO RESTAURANT 156 CASTRO ST BIDRST 200.00 125.00 325.00 WORKATO INC 215 CASTRO ST 300 BIDPRO 50.00 75.00 125.00 STAMPLI INC 191 CASTRO ST FL 2 BIDPRO 50.00 50.00 100.00
HUMU INC
100 VIEW ST 100-1
&112 BIDPRO 50.00 50.00
ST STEPHENS GREEN 223 CASTRO ST BIDRST 200.00 125.00 325.00
2023 DBA Annual Report Page 14
PLAYCO GLOBAL INC 421 CASTRO ST BIDPRO 50.00 50.00
DYNATRACE LLC
401 CASTRO ST 2ND
FL BIDPRO 50.00 50.00
JANE'S BEER STORE 720 VILLA ST BIDRET 150.00 150.00
AVAS DOWNTOWN MARKET & DELI 340 CASTRO ST BIDRET 150.00 125.00 275.00 CASA FELIZ INC DBA AGAVE 194 CASTRO ST BIDRST 200.00 125.00 325.00 OLYMPUS CAFFE AND BAKERY 135 CASTRO ST BIDRST 200.00 125.00 325.00
TUBULAR LABS INC
153 CASTRO ST 3RD
FL BIDPRO 50.00 50.00 100.00
HANAMARU CORPORATION DBA NAMI
NAMI 240 CASTRO ST BIDRST 200.00 125.00 325.00
AXESS CLEANERS INC 650 CASTRO ST 185 BIDRET 150.00 150.00 THE PIZZA ALLIANCE 3 LLC DBA BLUE
LINE PIZZA 146 CASTRO ST BIDRST 200.00 125.00 325.00
SALON FINESSE 732 VILLA ST BIDRET 150.00 150.00
ASIAN BOX 142 CASTRO ST BIDRST 200.00 125.00 325.00
FIESTA DEL MAR TOO 735 VILLA ST BIDRST 200.00 200.00
DOPPIO ZERO 160 CASTRO ST BIDRST 200.00 125.00 325.00
OREN'S HUMMUS MOUNTAIN VIEW
LLC 126 CASTRO ST BIDRST 200.00 125.00 325.00
EYEBROW THREADING MOUNTAIN
VIEW 357 CASTRO ST 4 BIDRET 150.00 75.00 225.00
HAPPY LEMON 742 VILLA ST BIDRST 200.00 200.00
STUDY COM 655 W EVELYN AV BIDPRO 50.00 50.00
MEGAGON LABS INC 444 CASTRO ST 720 BIDPRO 50.00 50.00
GEOMAGICAL LABS INC 100 VIEW ST 200 BIDPRO 50.00 50.00
THOUGHTSPOT INC
444 CASTRO ST
1000 BIDPRO 50.00 50.00
ALEXANDER'S PATISSERIE 209 CASTRO ST BIDRST 200.00 150.00 350.00 BELLA ON VILLA SALON 744 VILLA ST BIDRET 150.00 150.00
MAGNITE CTV INC
200 BLOSSOM LN
3RD FL BIDPRO 50.00 50.00
CENTRL INC 257 CASTRO ST 215 BIDPRO 50.00 25.00 75.00
TRANSFORM FITNESS 319 CASTRO ST BIDPRO 50.00 25.00 75.00 SUGAR SPA 746 VILLA ST BIDRET 150.00 150.00
MORGAN STANLEY SMITH BARNEY LLC 650 CASTRO ST 105 BIDPRO 50.00 50.00 WELLS FARGO CLEARING SERVICES LLC 599 CASTRO ST BIDPRO 50.00 50.00
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LUMINOUS COMPUTING INC 278 CASTRO ST BIDPRO 50.00 75.00 125.00 POKE BAR 340 CASTRO ST BIDRST 200.00 125.00 325.00
ACRYL DATA INC 148 CASTRO ST B20 BIDPRO 50.00 25.00 75.00 LA ESPUELA MEXICAN FOOD INC 854 W DANA ST BIDRST 200.00 200.00 THE PERMANENTE MEDICAL GROUP 565 CASTRO ST BIDPRO 50.00 50.00
EUREKA RESTAURANT GROUP LLC DBA
EUREKA! 191 CASTRO ST BIDRST 200.00 150.00 350.00
PLAN A INC 759 VILLA ST A BIDPRO 50.00 50.00
POKEWORKS 211 CASTRO ST BIDRST 200.00 125.00 325.00
FORMAGRID INC DBA AIRTABLE 153 CASTRO ST BIDPRO 50.00 50.00 100.00 EXCELLENT NAILS 821 CASTRO ST BIDRET 150.00 150.00
EASY FOODS COMPANY INC 299 CASTRO ST BIDRET 150.00 100.00 250.00 SPANGLER MORTUARIES INC 799 CASTRO ST BIDPRO 50.00 50.00
EVEREST SYSTEMS INC
280 HOPE ST 2ND
FL BIDPRO 50.00 50.00
LIEW DESIGN INC 759 VILLA ST D BIDPRO 50.00 50.00
QBB 216 CASTRO ST BIDRST 200.00 125.00 325.00
CRYSTAL READINGS 831 VILLA ST BIDRET 150.00 150.00
BC CHICKEN SAN JOSE LLC DBA
BONCHON 260 CASTRO ST BIDRST 200.00 125.00 325.00
PEET'S COFFEE INC 420 CASTRO ST BIDRST 200.00 200.00
SAGE CAPITAL MANAGEMENT 843 CASTRO ST BIDPRO 50.00 50.00 MAISON ALYZEE CORP 212 CASTRO ST BIDRST 200.00 125.00 325.00 UPLAND ME INC 756 CALIFORNIA ST BIDPRO 50.00 50.00
WILLIAM MASTON ARCHITECT & ASSOC 384 CASTRO ST BIDPRO 50.00 50.00 100.00 MANTRA INDIA 288 CASTRO ST BIDRST 200.00 125.00 325.00
KHUU DERMATOLOGY 889 CASTRO ST BIDPRO 50.00 50.00
1 OZ COFFEE LLC 650 CASTRO ST 130 BIDRST 200.00 200.00 CITY DOLLS 833 VILLA ST BIDRET 150.00 150.00
KPOT & GRILL 475 CASTRO ST BIDRST 200.00 200.00
ESSENCE SALON 826 W DANA ST BIDRET 150.00 150.00
ACTION PROPERTIES INC 268 CASTRO ST BIDPRO 50.00 25.00 75.00 SNC ENTERPRISE DBA VITALITY BOWLS 650 CASTRO ST 140 BIDRST 200.00 200.00 INORBIT 293 CASTRO ST BIDRET 150.00 75.00 225.00
2023 DBA Annual Report Page 16
BOOKS INC 317 CASTRO ST BIDRET 150.00 100.00 250.00
PRINCE FEN GUIZHOU CUISINE SERVICE
LLC 841 VILLA ST BIDRST 200.00 200.00
PARIS BAGUETTE 315 CASTRO ST BIDRST 200.00 125.00 325.00 Q T FAM INC 153 CASTRO ST BIDRST 200.00 150.00 350.00
VELOCITY SOFTWARE 196 CASTRO ST D BIDPRO 50.00 25.00 75.00 ORBIT & RUST 845 VILLA ST BIDRET 150.00 150.00
VC DEVELOPMENT GROUP
650 CASTRO ST
120-211 BIDRET 150.00 150.00
SUPERHOT HOTPOT & KOREAN BBQ 210 HOPE ST BIDRST 200.00 200.00 KJLINK INTERNATIONAL INC 268 CASTRO ST BIDPRO 50.00 25.00 75.00 VERDE TEA & ESPRESSO BAR 852 VILLA ST BIDRST 200.00 200.00 CREDIT SESAME 444 CASTRO ST 500 BIDPRO 50.00 50.00
SAKOON MV INC 357 CASTRO ST 1&2 BIDRST 200.00 150.00 350.00 PACIFIC BELL 305 HOPE ST BIDPRO 50.00 50.00
DANDIES BARBER AND BEARD STYLIST 357 CASTRO ST 7 BIDRET 150.00 75.00 225.00 STOCKS OF BLONDES SALON 282 CASTRO ST BIDRET 150.00 125.00 275.00 LUDWIGS 383 CASTRO ST BIDRST 200.00 125.00 325.00
PHO TO CHAU 999 INC 853 VILLA ST BIDRST 200.00 200.00
YUAN CORPORATION DBA QUEEN
HOUSE 273 CASTRO ST BIDRST 200.00 125.00 325.00
MSF GROUP LLC DBA KAKAROTO
JAPANESE RESTAURANT 743 W DANA ST BIDRST 200.00 200.00 SIMPLESOFT INC 257 CASTRO ST 220 BIDPRO 50.00 25.00 75.00 KHUU DENTISTRY 889 CASTRO ST BIDPRO 50.00 50.00
TISHMAN SPEYER PROPERTIES 400 CASTRO ST BIDPRO 50.00 50.00 FACE N BODY 278 HOPE ST A BIDRET 150.00 150.00
FOUR CONNECTIONS ORIENTAL
MEDICINE INC 341 CASTRO ST D BIDPRO 50.00 25.00 75.00
MOUNTAIN VIEW OPTOMETRY AND
CONTACT LENS CLINIC 495 CASTRO ST BIDRET 150.00 150.00 RAMEN IZAKAYA YU-GEN 152 CASTRO ST BIDRST 200.00 125.00 325.00 DEEPSIM INC 257 CASTRO ST 205 BIDPRO 50.00 25.00 75.00
DKRT INC 268 CASTRO ST BIDPRO 50.00 25.00 75.00
GELATO CLASSICO ITALIAN ICE CREAM 241 CASTRO ST B BIDRST 200.00 125.00 325.00
2023 DBA Annual Report Page 17
HAPPY LAMB HOT POT 102 CASTRO ST BIDRST 200.00 150.00 350.00 SOBRATO CONSTRUCTION CORP 599 CASTRO ST 400 BIDRET 150.00 150.00 SOBRATO BUILDERS INC 599 CASTRO ST 400 BIDRET 150.00 150.00 SEVENTH HOUSE HAIR LLC 282 CASTRO ST BIDRET 150.00 75.00 225.00
MONTA VISTA CAPITAL MANAGEMENT
LLC
147 CASTRO ST 3RD
FL BIDPRO 50.00 25.00 75.00
WINK BEAUTY INC 854 VILLA ST BIDRET 150.00 150.00
IMAGINE HAIR SALON 857 VILLA ST BIDRET 150.00 150.00
STEALTHMODE LLC 277 CASTRO ST BIDRET 150.00 75.00 225.00 AMERICAN VACATION TRAVEL AGENT 257 CASTRO ST 204 BIDPRO 50.00 25.00 75.00 IMAGINE ALTERATIONS 857 VILLA ST BIDRET 150.00 150.00
CVS/ PHARMACY 850 CALIFORNIA ST BIDRET 150.00 150.00
RED ROCK COFFEE 201 CASTRO ST 1 BIDRST 200.00 150.00 350.00 RONNIE P T 857 VILLA ST BIDRET 150.00 150.00
3 KINGDOMS INC 134 CASTRO ST BIDRST 200.00 150.00 350.00 TEASPOON 134 CASTRO ST BIDRST 200.00 150.00 350.00
ROOTSTOCK WINE BAR 331 CASTRO ST 100 BIDRST 200.00 125.00 325.00 S S G I 257 CASTRO ST 201 BIDPRO 50.00 25.00 75.00
SAVVY CELLAR WINES INC DBA SAVVY
CELLAR/THE CROSSING 750 W EVELYN AV BIDRET 150.00 150.00
VASO AZZURO LLC DBA VASO AZZURRO
RISTORANTE 108 CASTRO ST BIDRST 200.00 125.00 325.00
SIC-MOUNTAIN BAY PLAZA LLC 444 CASTRO ST BIDPRO 50.00 50.00
HUY THANH DO DDS INC/DBA DEN
756 CALIFORNIA ST
B BIDPRO 50.00 50.00
AFURI RAMEN + DUMPLING 124 CASTRO ST BIDRST 200.00 125.00 325.00 YUAN MING ACUPUNCTURE CLINIC INC 676 W DANA ST BIDPRO 50.00 50.00 YIFANG MOUNTAIN VIEW 143 CASTRO ST BIDRET 150.00 125.00 275.00 BAY BRIYANIS 698 W DANA ST BIDRST 200.00 200.00
LAMAMED SOLUTIONS INC 257 CASTRO ST 216 BIDPRO 50.00 25.00 75.00 NANCY ANN GEE ATTORNEY AT LAW 774 W DANA ST BIDPRO 50.00 50.00 LE BOULANGER 650 CASTRO ST 160 BIDRST 200.00 200.00
COMMUNITY CARE ED SERVICES 694 W DANA ST BIDPRO 50.00 50.00 NATURE MAGIC ACUPUNCTURE 762 W DANA ST BIDPRO 50.00 50.00 HAPPY FEET FOOT SPA 858 VILLA ST BIDRET 150.00 150.00
2023 DBA Annual Report Page 18
FASHION CUTS AND BARBER SHOP 844 W DANA ST BIDRET 150.00 150.00
LAW OFFICES OF MARLA HOEHN
650 CASTRO ST
120-420 BIDPRO 50.00 50.00
MOUNTAIN VIEW FUNERAL &
CREMATION 805 CASTRO ST BIDPRO 50.00 50.00
SOPHIA TANG ACUPUNCTURE & HERBS 341 CASTRO ST D BIDPRO 50.00 25.00 75.00 ROBERT CHANG AGENCY 257 CASTRO ST 105 BIDPRO 50.00 25.00 75.00 TIYAS TOUCH 692 W DANA ST BIDRET 150.00 150.00
MARUYAMA 859 VILLA ST BIDRST 200.00 200.00
ARBO WORKS INC
153 CASTRO ST 2ND
FL BIDRET 150.00 100.00 250.00
CYH INC 257 CASTRO ST 105 BIDPRO 50.00 25.00 75.00
KIRIN CHINESE RESTAURANT 485 CASTRO ST BIDRST 200.00 200.00 KLF 257 CASTRO ST 105 BIDPRO 50.00 25.00 75.00
MOUNTAIN VIEW SERVICE CENTER 257 CASTRO ST 222 BIDPRO 50.00 25.00 75.00 KATSU 859 VILLA ST BIDRST 200.00 200.00
BLOOMSGIVING 301 CASTRO ST 100 BIDRET 150.00 75.00 225.00 756 CALIFORNIA LLC
756 CALIFORNIA ST
B BIDPRO 50.00 50.00
J&S SALON 607 W DANA ST G BIDRET 150.00 150.00
UDON MUGIZO 180 CASTRO ST BIDRST 200.00 125.00 325.00
HUMMUS MEDITERRANEAN KITCHEN 185 CASTRO ST BIDRST 200.00 125.00 325.00 B AND Y GIFT SHOP 361 CASTRO ST BIDRET 150.00 75.00 225.00 ARI FOOD SYSTEM INC 357 CASTRO ST 3A BIDRST 200.00 125.00 325.00 PURECHAIR SPA INC 860 VILLA ST BIDRET 150.00 150.00
GRANITE PEAK HOLDING INC 785 CASTRO ST A BIDPRO 50.00 50.00 ANTHONY HAIR DESIGNS 951 W DANA ST BIDRET 150.00 150.00 JENNY CHEUNG OD 650 CASTRO ST 150 BIDPRO 50.00 50.00
CENTER TAILOR & ALTERATION 257 CASTRO ST 101 BIDRET 150.00 75.00 225.00 NEXT LEVEL BOARD GAME CAFE 888 VILLA ST BIDRET 150.00 150.00 ARENA SJ LLC 251 CASTRO ST BIDRST 200.00 150.00 350.00
SILICON THERMAL INC 888 VILLA ST 110 BIDPRO 50.00 50.00 BIGPANDA INC 888 VILLA ST 300 BIDPRO 50.00 50.00
KDB SILICON VALLEY LLC 888 VILLA ST 500 BIDPRO 50.00 50.00
2023 DBA Annual Report Page 19
JST ACUPUNCTURE 762 W DANA ST BIDPRO 50.00 50.00
GINGKO FURNITURE JC FURNITURE LLC 903 CASTRO ST BIDRET 150.00 150.00 298 CASTRO PARTNERS LLC 812 W DANA ST BIDPRO 50.00 50.00 WARM DAY SPA 692 W DANA ST A BIDRET 150.00 150.00
ASH SHOPS DBA ICICLES 292 CASTRO ST BIDRST 200.00 125.00 325.00 BEYOND THREADS LLC 275 CASTRO ST BIDRET 150.00 100.00 250.00 ECCO INC THE FIREPLACE ELEMENT 345 CASTRO ST BIDRET 150.00 125.00 275.00 UME TEA 220 CASTRO ST BIDRST 200.00 125.00 325.00
STEINS BEER GARDEN 895 VILLA ST BIDRST 200.00 200.00
ZHANG LIANG MALA TANG 246 CASTRO ST BIDRST 200.00 125.00 325.00 ART FRAME STUDIO 257 CASTRO ST 100 BIDPRO 50.00 75.00 125.00 GHOST LOCOMOTION INC 900 VILLA ST BIDPRO 50.00 50.00
FACIAL TOWN 257 CASTRO ST 110 BIDRET 150.00 75.00 225.00 VIDA MV LP DBA VIDA 110 CASTRO ST BIDRST 200.00 150.00 350.00 EVODYNE ROBOTICS ACADEMY 881 CASTRO ST BIDPRO 50.00 50.00 MASA SUSHI JAPAN 650 CASTRO ST 180 BIDRST 200.00 200.00 FURNITURE & ART 262 CASTRO ST BIDRET 150.00 75.00 225.00 CHEZ T J INC 938 VILLA ST BIDRST 200.00 200.00
ANKANG ACUPUNCTURE CLINIC INC
800 CALIFORNIA ST
120 BIDPRO 50.00 50.00
AMARIN THAI CUISINE 147 CASTRO ST BIDRST 200.00 125.00 325.00 MOVING OPTIMAL CHIROPRACTIC 838 W DANA ST BIDPRO 50.00 50.00 STUDIO MV 825 CASTRO ST BIDRET 150.00 150.00
CREPEVINE 300 CASTRO ST BIDRET 150.00 125.00 275.00
LA FONTAINE RESTAURANT 186 CASTRO ST BIDRST 200.00 125.00 325.00 WELL HEALTH ACUPUNCTURE 838 W DANA ST BIDPRO 50.00 50.00 BETTERHELP COMPILE INC 990 VILLA ST BIDRET 150.00 150.00 LIMON 800 CALIFORNIA ST BIDRST 200.00 200.00
30,350.00 9,425.00 39,775.00
39,775.00
2023 DBA Annual Report Page 20
2023 DBA Annual Report Page 21
Downtown Business Association Advisory Council
(as of August 31, 2023)
Kaycee Aull, 1 Oz Coffee
Jean Boulanger, Red Rock Coffee
Majed Fakhouri, Crepevine
Karen Gammow, East West Books
Nancy Gee, Law Office of Nancy Gee
Cari Gillette, Books Inc.
Shelbie Hammersmith, Rootstock Wine Bar
Ron Ikebe, Ron Ikebe Realtor
David Lin, Fraternal Order of Eagles
Karen Monaghan, Stephens Green
Juan Origel, Ava’s Market
Angela Pace, Blue Line Pizza
Marina Savinovic, Monte Carlo
Yeraldin Rivera, Asian Box