City of Mountain View
Poll Highlights
March 2024
24-9130 City of Mountain View| 2
Methodology
Please note that due to rounding, some percentages may not add up to exactly 100%. Multimodal live telephone, email- and text-to-web survey of likely November 2024 voters in the City of Mountain View, CA
Survey conducted March 14 – 27, 2024
Interviews were conducted by trained, professional interviewers; landlines and mobile phones included
• Survey was offered in English, Spanish, and Chinese
604 completed interviews; overall margin of error ±3.95 percentage points • A split sample methodology was used to randomize the order in which respondents saw the two measures; margin of error for each split is ±5.6 • Split A: Heard TOT first, PTT second
• Split B: Heard PTT first, TOT second
Issue Environment
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Right Direction/Wrong Track
Voters are optimistic about the direction of the City.
Right direction
72%
Wrong track
22%
(Don't know)
7%
Do you feel that things in Mountain View are generally going in the right direction or do you feel things have gotten pretty seriously off on the wrong track?
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Satisfaction with City Services and Financial Management A majority are satisfied with the job the City is doing providing city services. Voters are satisfied with the city’s financial management, but intensity to this positive rating is low. *Results are from a 2012 survey by Godbe Research; telephone interviews; n=404; MoE= ±4.8% 27%
48%
16%
53%
41%
46%
4%
3%
17%
12%
5%
14%
5%
2%
7%
79%
89%
62%
17%
8%
21%
2024
2012*
2024
Very
satisfied
Somewhat
satisfied
(Don't
know)
Somewhat
dissatisfied
Very
dissatisfied Total
sat.
Total
dissat.
Generally speaking, are you
satisfied or dissatisfied with
the job the City of
Mountain View is doing to
provide city services?
Would you say you are
satisfied or dissatisfied with
the management of city
finances in the City of
Mountain View?
24-9130 City of Mountain View| 6
City Services Perceived Need for Funding
Voters are evenly split on whether the City has a need for additional funding.
Would you say that the City of Mountain View has a great need for more money, some need for more money, little need for more money, or no real need for more money for city services? Great need 9%
No real need 23%
Some need 36%
Little need 22%
Need
45%
No need
45%
(Don't know)
10%
Need No need (Don't know)
24-9130 City of Mountain View| 7
26%
21%
19%
41%
46%
24%
3%
4%
1%
20%
19%
31%
10%
11%
25%
67%
66%
43%
31%
30%
56%
It is crucial to have high-quality city services, even if it means raising taxes
I trust the City of Mountain View to properly manage the funds it collects
I generally oppose increases to taxes, regardless of what they are used for
Strongly
agree
Somewhat
agree
(Don't
know)
Somewhat
disagree
Strongly
disagree
Willingness to Pay for Services
Please tell me whether you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements.
Strong majorities express willingness to see taxes raised to maintain high-quality services and trust in the City to appropriately manage funds. Tax aversion is a less prevalent sentiment among respondents.
Total
agree
Total
disagree
It is crucial to have high-quality city services,
even if it means raising taxes
I trust the City of Mountain View to properly
manage the funds it collects
I generally oppose increases to taxes,
regardless of what they are used for
Interest in Potential
Revenue Options
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Total Yes
53%
Total No
38%
(Und.)
8%
Total Yes
63%
Total No
30%
(Und.)
7%
0%
50%
100%
Initial Vote on Hypothetical Measures*
The property transfer tax receives notably more support in an initial, uninformed vote.
If the election were held today, would you vote yes to approve or no to reject this measure? *Ballot questions reviewed by the City Attorney.
Transient Occupancy Tax (TOT) Vote Property Transfer Tax (PTT) Vote 24-9130 City of Mountain View| 10
Measure Components
How would you rate how important that project is to you, with 1 being not at all important, and 7 being extremely important? 911 response and pothole repair rise to the top of the list of service priorities. 51%
46%
37%
45%
38%
31%
35%
43%
24%
22%
15%
19%
21%
24%
16%
17%
18%
17%
13%
17%
13%
8%
12%
15%
20%
18%
18%
21%
18%
13%
24%
16%
25%
82%
81%
81%
80%
73%
70%
69%
68%
65%
51%
47%
Maintaining 911 medical and disaster response
Fixing potholes
Repairing streets and sidewalks
Addressing homelessness
Improving public safety, emergency response and crime prevention Updating public safety facilities to provide prompt response in an emergency Improving pedestrian and bicycle safety
Increasing affordable housing support
Supporting local businesses
Increasing the safety of crossing Caltrain railroad tracks Adding local parks
7 - Extremely important 6 5 Total important
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Impact of Information
Is that a very convincing, somewhat convincing, not too convincing or not at all convincing reason to vote for the measures? Respondents find statements about the benefits to be convincing as reasons to vote for the measures. 34%
32%
34%
34%
32%
21%
42%
43%
39%
38%
36%
41%
76%
75%
73%
72%
67%
63%
The city’s Emergency Operations Center is currently not safe to withstand an earthquake, putting the community at risk when disaster strikes. These measures will help to provide an up-to-date public safety center allowing emergency workers to provide rapid
These measures will help improve cyclist and pedestrian safety, increase safety measures around railroad crossings, and provide Safe Routes to Schools programs to help protect every child in Mountain View from road hazards on their way to school.
Mandatory financial audits and yearly reports will ensure that all funds from these measures are spent right here in the City of Mountain View only for voter-approved purposes.
These measures would create a guaranteed source of local funding that, by law, cannot be taken by Sacramento, for our vital city services, ensuring our tax dollars stay local for the benefit of Mountain View residents.
These tax measures help the City maintain critical services, but neither costs the average Mountain View resident anything. Only those who book a hotel, motel or short-term rental in Mountain View; or those buying or selling property valued over $5 million
0 Very convincing Somewhat convincing Total convincing
The city’s Emergency Operations Center is currently not safe to withstand an earthquake, putting the community at risk when disaster strikes. These measures will help to provide an up -to-date public safety center allowing emergency workers to provide rapid 911 response to the community during emergencies.
These measures will help improve cyclist and pedestrian safety, increase safety measures around railroad crossings, and provide Safe Routes to Schools programs to help protect every child in Mountain View from road hazards on their way to school.
Mandatory financial audits and yearly reports will ensure that all funds from these measures are spent right here in the City of Mountain View only for voter-approved purposes.
These measures would create a guaranteed source of local funding that, by law, cannot be taken by Sacramento, for our vital city services, ensuring our tax dollars stay local for the benefit of Mountain View residents.
These tax measures help the City maintain critical services, but neither costs the average Mountain View resident anything. Only those who book a hotel, motel, or short -term rental in Mountain View; or those buying or selling property valued over $5 million pay these taxes.
Our great neighborhood parks and public facilities are what makes Mountain View such an amazing place to live, but many of our parks are starting to show their age. These measures will allow the City to invest in upgrading our existing parks, as well as fund new parks.
Jessica Polsky-Sanchez
[email protected]
510-550-8933
Ayse Toksoz
[email protected]
206-204-8047
James Tarkington
[email protected]
202-849-6528
Catherine Lew, Esq.
[email protected]
510-594-0224 x 261
Jennifer Longley
[email protected]
415-816-3914