ANNUAL REPORT
2024
Submitted by
The Mountain View Chamber of Commerce
Attachment 4
TableofContentsIntroduction 3SituationalOverview 4AccomplishmentsandPerformanceOverPastYear 4AdditionalPlansforFY2024 6Budget 7BIADetails 9BoundariesandBenefitZoneMap 9MethodandBasisofAssessment 10FeeStructure 11ListofBusinesses 12DowntownBusinessAssociationAdvisoryCouncil 20 2024DBAAnnual Report Page2
Introduction
ThisreportfromtheMountainViewChamberofCommerce(“Chamber”),onbehalfoftheDowntownBusinessAssociation(DBA),waspreparedforCityCounciltoreviewfortheannualreauthorizationofthemanagementoffundsfortheBusinessImprovementAreas(BIAs)pursuanttoSection36533oftheParkingandBusinessImprovementLawof1989(Section36500andfollowingoftheCaliforniaStreetsandHighwayscode)(the“Law”).ThisreportisfortheproposedcalendaryearcommencingJanuary1,2025andendingDecember31,2025.Additionally, thisreporthighlightsactivityandaccomplishmentsofthepastyearsincethesubmissionofthepreviousreport,fromSeptember2023toAugust2024.
Theannualreportincludes:1. Organizationaloverview2. CurrentYearaccomplishments3. Goalsfortheupcomingyear4. Budget,includingBIAspending5. AlistofbusinesseswithintheBIAs6. BIAdetailsrequiredbytheLawfortheupcomingyear:a. AnyproposedchangesinBIAboundariesandbenefitzonesb. Improvementsandactivitiestobeprovided(coveredin(3)above)c. Anestimateofthecostofprovidingtheimprovementsandtheactivities(coveredin(4)above)d. Themethodandbasisoflevyingtheassessmentinsufficientdetailtoalloweachbusinessownertoestimatetheamountoftheassessmenttobeleviedagainsthisorherbusinesse. Theamountofanysurplusordeficitrevenuestobecarriedoverfromapreviousfiscalyear(coveredin(4)above).f. TheamountofanycontributionstobemadefromsourcesotherthanassessmentsleviedpursuanttotheLaw(coveredin(4)above) TheDBAisguidedbyanAdvisoryCouncilratherthanaformalBoardofDirectors.TheAdvisoryCouncilmeetsmonthly, underthedirectionofChamberMembershipDirectorPriscillaHernandez,withafocusonstrategicplanningandtacticalexecution.Italsoprovidesastrongadvocacyvoiceandisadisseminatorofinformationtotherestofthedowntown.
SubmittedonAugust14,2024,byPriscillaHernandez,PresidentoftheAdvisoryCounciloftheMountainViewDowntownBusinessAssociation,andMembershipDirectoroftheMountainViewChamberofCommerce.InputandreviewalsoprovidedbytheDBAAdvisoryCouncil,theBoardofDirectorsoftheChamberofCommerce,andmembersofCitystaff. 2024DBAAnnual Report Page3
SituationalOverview
DowntownMountainViewasawholehasrecoveredfairlywellfromthepandemic.TheadditionsbytheCityofattractiveandstandardizedoutdoorseatingareas,festivestringlighting,activationssuchascornholeandfoosball,andmorestylizedstreetbarriershavemadeCastroStreetmoreinvitingandengaging.Increasedandthoughtfulpoliceengagementhasmadetheareasaferthanmanyothercommunities.Weekendsandeveningsareparticularlyactive.However, workdaysremainchallengingformanyrestaurants,anumberofstorefrontsremainclosed,retailshopshavedeclined,andurbanissuessuchascleanliness,pettytheft,andunhousedindividualsimpactagooddealofthestreet’svibrancy.Additionally, thespeed,easeandcostwithwhichnewownersandtenantscangetthroughthepermittingprocessremainsabarriertogrowthandvitality.
Duringthepastyear, thefocushasbeenonthefollowingareas:● Keepingcurrentstorefrontsinbusinessandencouragingtheirgrowth● Attractingmorevisitorstodowntown,andinparticularincreasingtrafficintostorefronts● Providingexposureandmeansforbusinessownerstotelltheirstories● PartnershipsandadvocacywiththeCitytoimproveconditionsandprocesses,aswellasthedesignandimplementionofplansandstrategiesincluding:○ Newpatiolicenserequirements○ DowntownPrecisePlanupdates○ EconomicVitalityStrategyasitappliestoDowntown AccomplishmentsandPerformanceOverPastYear
NEWACCOMPLISHMENTSOFNOTE
● InSeptember2023,theArt&WineFestivalwasredesignedandexpandedtomakerestaurantsinthe100-300blocksadeliberateandhighlightedcomponentoftheevent,includingpromotion,inclusioninsignageandwayfindingtools,andextendingthepresenceoffestivalvendorbooths.Mostbusinessownersreportedincreasesinsalesthatwerenotablyhigherthanduringpreviousyears’festivals.ThenewpatiorequirementswillallowfurtherexpansionofthisapproachinSeptember2024.● CreatedaspecialboothattheArt&WineFestivaltopromotedowntown’shistory, highlightedbyphotosandbooksdonatedbytheMountainViewHistoricalAssociation.● InpartnershipwiththeCity, havecontinuedtofacilitatetheimplementationofnewsustainabilityguidelines,especiallyregardingcompostablefoodcontainers,platesandutensils.Forthe2023Art&WineFestival,onlyreusableglassproductswereusedforwine,andapilotprogramwasruntousereusableplasticcupsforbeersales(R-Cups).Forthe2024festival,reusablealuminumbeercupswillbeused.● InQ42023,inpartnershipwiththeCity, deliveredanewtoolkittohelpbusinessesusesocialmedia.Threedowntownbusinesseswerespecificallyselectedtoinformresearch,andwereprovidedwithadditional,customizedtemplatesandcontent.Theyarealsoservingasongoing“casestudies”.● Executedholiday-themedeventsandpromotionsspecifictodowntown,includingHalloweenonCastro(October)andTheGreatElfHunt(December).Additionally, inpartnershipwithSteins 2024DBAAnnual Report Page4
BeerHouse,thepopularOktoberfestcelebrationsuccessfullyreturnedtodowntown(October).Theseactivitiesincreasedsales,traffic,visibility, socialmediabuzz,andcommunityengagement.● InFebruary2024,atraditionallyslowtimeforourmerchants,aspecialdouble-spreadadcampaignfordowntownsmallbusinesseswascreatedfortheLosAltosTownCrier.● InMay2024,inpartnershipwithMountainViewFireDepartment(MVFD),assistedinplanningandpromotionofadowntownparadecelebratingthe150thanniversaryofMVFD.Downtownbusinesseswereencouragedtoparticipatewithspecialoffersforattendees.● InQ22024,promotionalvideoswerecreatedtopromotevisitingandshoppingdowntown,withseveraldowntownbusinessesspecificallyhighlighted.TwovideosarelivingpermanentlyontheChamberwebsitehomepageandtheiLoveMV.orghomepage.● InJune2024,thesold-outTasteofMountainViewwasexpandedfrom17participatingbusinessesto19,andattractedover600attendees.
CONTINUINGACTIONSANDACTIVITIES
StaffingandLeadership● TheChambercontinuestohaveadedicatedstaff personfortheDowntownbusinesses,aswellteamresourcestoprovidebroaderanddeepersupport.● TheAdvisoryCouncilmembershipremainssolidandrepeatedlydemonstratesstrongengagement.Formanyeventsandactivities,theCouncilhastakenleadershiponitsown,withlimitedguidanceorresourcesfromtheChamberofCommerce.● BlockCaptainshavebeeneffectiveasorganizersanddisseminatorsofinformation.
MarketingandPromotion● Effectivelyintegrateddowntownmerchantsintoothermajoreventsandactivities(suchastheTechnologyShowcaseandtheMulticulturalFestival)withcoupons,goodiebaginserts,andsignage● ArtistsMountainViewcontinuestobehostedmonthlyatRedRockCoffeetopromoteaspiringlocalartists,facilitateopportunitiesforpublicdisplay, andbringmorevitalitytodowntown.TwoboothsarebeingprovidedattheArt&WineFestivalforgreaterexposure.● Continuetomaintainastrongsocialmediapresence,includinguseofadedicatedcontractor.Postingsoccurataminimumoffivetimesaweek.● ContinuetopublicizedowntownbusinessesandpromotefoottrafficwithaprintedandonlineCommunityGuide&BusinessDirectory, featuringadetailedandupdatedShoppingMapofDowntownandhighlightingspecificdowntownpointsofinterest.5000hardcopiesareprintedanddistributedtomorethan75strategiclocations.● Continuetopitchstoriestolocalpressandmakeintroductionstolocalbusinessestogetmediacoverageonevents,mentionsforCastroStreet,andquotes/spotlightsforspecificbusinesses.● Continuetoproducefliers,postersandothercollateralasneeded.
AdvocacyandCityRelations● DBA(aspartoftheChamber)hasweeklymeetingswiththeEconomicDevelopmentteamtostrategize,coordinateefforts,tradeinformation,andraiseissues.● ContinuetosupporttheCity’sexistinganddevelopingstrategicplanswithrelevancetoDowntown,includingtheupdatingoftheDowntownPrecisePlanandEconomicVitalityStrategy.● Continuetobethevoiceofdowntownoncityinitiatives,includingelevatingissuesandconcernstokeycitystaff thatarebothbroadinscopeaswellasspecifictoindividualbusinesses,and 2024DBAAnnual Report Page5
advocateforchangesthatimprovetheeconomicvibrancyofdowntown.HolddirectconversationswiththevariousCitydepartmentsandpresentatpublicmeetingsontheirbehalf.● TheAdvisoryCouncilandDBAmailinglistscontinuetobehighlyeffectivedispersionpointsforCitymessages,directives,andgeneralinformationdirectedtodowntown.Specialinformativecollateralhavebeencreatedinbothprintedandelectronicversions.● ContinuetohelptheCityrefineitsnewwebsitetofacilitatetheeasewithwhichabusinesscansuccessfullyunderstand,navigate,andcompletepermitprocesses.● ContinuetorepresenttheinterestsofDBAmembersontheDowntownCommittee.
OperationsandDirectBusinessAssistance● Outreachandpersonaltouchvialivevisits,email,newsletters,eBlasts,printedcollateral,andphoneremainsverystrong.Directcontactismaintainedwithover200downtownbusinesses.● Collaborationbetweenbusinessesoncommonissues,sharedpromotions,andspecialtoolssuchascouponsandgiftcardsremainsstrong.● InpartnershipwiththeCity, regularsurveystodetermineneeds,issues,andsituationalchangeshavebeenperformed(aswellaspolicy-relatedoutreachnotedabove).
AdditionalPlansforFY2024
ThecontinuingactionsandactivitiesnotedaboveremainimportantcomponentsoftheworkplanforFY2025.Additionally, weplantoundertakethefollowing,someofwhichweredeferredfrom2024:
MarketingandPromotion● InQ3andQ42024,workwithMountainViewHistoricalAssociationtoprovidemorephotosandinformationaboutdowntown,includingdisplaysinemptystorefrontwindowsandaninteractiveboothattheArt&WineFestival.● ReimageandrelaunchDBA’swebresources,andincorporateintohightrafficsitessuchasilovemv.organdchambermv.org● Promoteexistingpublicartaswellasincorporatemorepublicarttoincreasevibrancyofthestreetandattractmorevisitors.
AdvocacyandCity/CountyRelations● AssistCityinthepromotionofitsDowntownfacadeandfurnitureimprovementgrants.● ContinuetoworkwiththeCitytorefinethepermittingprocess.● InpartnershipwiththeCity, educate,andhelpguidebusinesseswithADAcomplianceandavoidingcostlylawsuits,includingimplementationofanADA/ CASPsinspectionprogramasrecommendedintheEconomicVitalityStrategy.● ContinuetoworkwiththeCityonavacancystrategy, includingtheuseoftheSmallBusinessAmbassadorprogramtotosupportprospectivebuyers/tenants,activationofemptywindowspaces,andexploreappropriateincentivesand/orpenaltiesforhighlyspecificegregiouslengthsofvacancy.● ResumetheStateoftheDowntownmeeting,anannualmeetingwheretheDBApresidentprovidesareviewofthepastyear’sactivitiesandaprojectionfortheupcomingyear.
OperationsandDirectBusinessAssistance● InviteNeighborhoodAssociationsandcommunitymemberstothemonthlyDBAmeetingtocontinuebuildingstrongerrelationships,shareconcerns,furtherunderstanding,andworkonwin-winscenarios. 2024DBAAnnual Report Page6
● Holdanother“MeetOurMerchants”presentationtoallowlocalbusinessestotelltheirstoryandconnectwiththecommunity, aswellasdirectlyinformCityCouncilandStaff onkeyissues.● ReexamineandvalidatethevaluepropositionoftheDBAandtheChamberwithdowntownbusinessestoensuretheyarebeingservedoptimallyandbilledappropriately. Thismayinvolveautomaticallymakingalldowntownbusinessesentry-levelChambermembers,aswellaslookingatalternativestoaBIA(suchasaPropertyBasedImprovementDistrict(PBID)).
Budget
AstheDBAisleveragingtheChamber’swiderrangeofresourcesandofferings,manyofthelineitemsbelowreflectpercentagesoftheChamber’srevenueandexpenses.NotethattheChamber’sfiscalyearmapstothecalendaryear(January1toDecember31).
Notes:● OnlyeventsthatfullysupporttheDBAhaverevenueandexpenseentries.TheseincludebotheventsthatweretraditionallyrunbytheChamberandthosepreviouslyrunbytheDBA. ● Regardingsalaries,apercentageofeachChamberstaff member’stimeisbeingallocatedtosupporttheDBA.Thesumofthesestaff costs,includingpayroll,insurance,andotherhumanresourceexpenses,isenteredonthisline.Timeallocationisasfollows:45%oftheChamberMembershipDirectorandPresidentoftheDBA(PriscillaHernandez)10%oftheChamberCEO(PeterKatz)15%oftheChamberMarketingManager(MarisolMelara) 2024DBAAnnual Report Page7
● TheDBAisstilloperatingatalossatarateofapproximately$20,000peryear. TheChamberisabsorbingthiscostfornow, howeverapriorityremainstofindadditionalrevenueopportunities.Thegraphtotherightshowsthetrendfrom2021(theyeartheChamberassumedmanagementoftheDBA)throughprojectionsfor2024and2025.
PerLaw, requirementE(notedunderitem6onPage3),theamountofanysurplusordeficitrevenuestobecarriedoverfromapreviousfiscalyeariszero.
PerLaw, requirementF(notedunderitem6onPage3),theamountofanycontributionstobemadefromsourcesotherthanassessmentsleviedpursuanttotheLawiszero. 2024DBAAnnual Report Page8
BIADetails
BoundariesandBenefitZoneMap
2024DBAAnnual Report Page9
PerLaw, requirementA(notedunderitem6onPage3),therehavebeennochangesintheBIAboundariesorbenefitzoneswithintheDBAandnochangesareproposed.Thecurrentboundariesaredepictedonthemapabove.TheareaoftheDBAisreferredtoas“Downtown.”.
MethodandBasisofAssessment
PerLaw, requirementA(notedunderitem6onPage3),therearenoproposedchangestotheassessmentfeeorstructure.
IthasbeenconsistentlydemonstratedthatthetypicalBIAprogramplacesahigherpriorityonactivitiessuchascommercialmarketing.Asaresult,theretailandrestaurantestablishmentsintheBIAareassessedmorethanserviceandprofessionalbusinessesinthedistrict.
Thelocationofabusinessalsodeterminesthedegreeofbenefitthataccruestothatbusiness.Centrallylocatedbusinessestendtobenefitmore,asdobusinesseslocatedonthegroundfloor.
Forthisreason,#1and#2benefitzoneshavebeenidentifiedfortheBIA.
AsecondcriterionisusedintheBIAtodeterminebenefit.Thiscriterion,thesizeofthebusiness,takesintoconsiderationthetotalsquarefootageofthebusiness.
DefinitionsofBusinessTypesintheDowntownBusinessImprovementArea RetailersandRestaurantsBusinessesthatbuyorresellgoodssuchasclothingstores,shoestores,officesuppliesaswellasbusinessesthatsellpreparedfoodanddrink.
ServiceBusinessesBusinessesthatsellservicessuchasbeautyorbarbershops,repairshops,mostautomotivebusinesses,drycleaners,artanddancestudios,printingfirms,filmprocessingcompanies,travelagencies,entertainmentbusinessessuchastheaters,etc.
ProfessionalBusinessesBusinessesthatrequireadvancedand/orspecializedlicensesoracademicdegreessuchasarchitects,engineers,attorneys,chiropractors,dentists,doctors,accountants,optometrists,realtors,insurancebrokers,venturecapitalfirms,consultants,advertisingandmarketingprofessionalsandmortgagebrokersandsimilarprofessions.
AdditionalclarificationonbusinessdefinitionswillbedefinedaccordingtoSection18.2(Definitions)oftheMountainViewMunicipalCode.Nobusinesstypesareexemptfromfees. 2024DBAAnnual Report Page10
FeeStructure
BIA#1- EvelynAvenuetoHighSchoolWay, andtwoblocksonbothsidesofCastroSt.Restaurant $200Retail $150Office $50Bank $150 BIA#2- 100-300blocksofCastroSt.(thehistoricalsection,basedonsquarefootage) 0-2999sqft 3000-7999sqft 8000sqft.+Restaurant $125 $150 $175Retail $75 $100 $125Office $25 $50 $75 2024DBAAnnual Report Page11
ListofBusinesses
BUSINESSNAME STREETADDRESS TYPE BIA1 BIA2 TOTAL500MOUNTAINVIEWLLC 100VIEWST PROF 50 50HUMUINC 100VIEWST100-1&112 PROF 50 50NEEVA 100VIEWST102 PROF 50 50STUDYCOM 100VIEWST202 PROF 50 50HAPPYLAMBHOTPOT 102CASTROST REST 200 150 350 VASOAZZURROLLCDBAVASOAZZURRORISTORANTE 108CASTROST REST 200 125 325VIDAMV(hasleftDowntown) 110CASTROST REST 200 150 350NIKUYASTEAKHOUSE(JOYOUSCUISINE) 124CASTROST REST 200 125 325LANTINGXUONE 124CASTROST REST 200 125 325OREN'SHUMMUSMOUNTAINVIEWLLC 126CASTROST REST 200 125 3253KINGDOMSLLC 134CASTROST REST 200 150 350OLYMPUSCAFFEANDBAKERY 135CASTROST REST 200 125 325ASIANBOX 142CASTROST REST 200 125 325YIFANGMOUNTAINVIEW 143CASTROST RETAIL 150 125 275THEPIZZAALLIANCE3LLCDBABLUELINEPIZZA 146CASTROST REST 200 125 325AMARINTHAICUISINE 147CASTROST REST 200 125 325MONTAVISTACAPITALMANAGEMENTLLC 147CASTROST3RDFL PROF 50 25 75DRUMWAVE 148CASTROAVA1 PROF 50 25 75ACRYLDATAINC 148CASTROSTB20 PROF 50 25 75RAMENIZAKAYAYU-GEN 152CASTROST REST 200 125 325QTFAMINC(FULAMMUM) 153CASTROST REST 200 150 350FORMAGRIDINCDBAAIRTABLE 153CASTROST PROF 50 50 100ARTAFINANCEINC 153CASTROST200 PROF 50 50 100VERGESENSE 153CASTROST300 PROF 50 50 100TUBULARLABSINC 153CASTROST3RDFL PROF 50 50 100FISHWITHYOUCALLC(formerlyBushido) 156CASTROST REST 200 125 325DOPPIOZERO 160CASTROST REST 200 125 325AMARINTHAICUISINE#1INC 174CASTROST176 REST 200 150 350UDONMUGIZO 180CASTROST REST 200 125 325HUMMUSMEDITERRANEANKITCHEN 185CASTROST REST 200 125 325LAFONTAINERESTAURANT 186CASTROST REST 200 125 325EUREKARESTAURANTGROUPLLCDBAEUREKA! 191CASTROST REST 200 150 350DOCYTINC 191CASTROSTFL2 RETAIL 150 100 250TRESTIERRASLLC(AGAVE) 194CASTROST REST 200 150 350FLOWSPECIALTYINSURANCEINC 196CASTROSTA PROF 50 25 75 2024DBAAnnual Report Page12
VELOCITYSOFTWARE 196CASTROSTD PROF 50 25 75REDROCKCOFFEE 201CASTROST1 REST 200 150 350ALEXANDER'SPATISSERIE 209CASTROST REST 200 150 350HONGKONGBAKERY 210CASTROST REST 200 125 325SUPERHOTHOTPOT&KOREANBBQ 210HOPEST REST 200 200POKEWORKS 211CASTROST REST 200 125 325MAISONALYZEECORP 212CASTROST REST 200 125 325WORKATOINC 215CASTROST300 PROF 50 75 125QBB 216CASTROST REST 200 125 325UMETEA 220CASTROST REST 200 125 325STSTEPHENSGREEN 223CASTROST REST 200 125 325MONTECARLOINC 228CASTROST REST 200 175 375RISTORANTEDONGIOVANNI 235CASTROST REST 200 150 350REACTORSOFTWAREINC 236CASTROST201 PROF 50 25 75YONGQIANG-MVINC 240CASTROST REST 200 125 325DES-LIAMENTERPRISESINC 241CASTROST REST 200 150 350GELATOCLASSICOITALIANICECREAM 241CASTROSTB REST 200 125 325ZHANGLIANGMALATANG 246CASTROST REST 200 125 325BYTEDANCEINC 250BRYANTST PROF 50 50THERAPYSTORESINC 250CASTROST RETAIL 150 75 225ARENASJLLC(OPAL) 251CASTROST REST 200 150 350ACTIVEOXYGENMETHOD 252CASTROST RETAIL 150 75 225AOMMASSAGELLC 252CASTROST RETAIL 150 75 225CENTERTAILOR&ALTERATIONSINC 257CASTROST RETAIL 150 75 225ARTFRAMESTUDIO 257CASTROST100 PROF 50 75 125ROBERTCHANGAGENCY 257CASTROST105 PROF 50 25 75CYHINC 257CASTROST105 PROF 50 25 75KLF 257CASTROST105 PROF 50 25 75FACIALTOWN 257CASTROST110 RETAIL 150 75 225SSGI 257CASTROST201 PROF 50 25 75AMERICANVACATIONTRAVELAGENT 257CASTROST204 PROF 50 25 75DEEPSIMINC 257CASTROST205 PROF 50 25 75BRENDANTMCNALLYPSYCHOTHERAPYSERVICES 257CASTROST208 PROF 50 25 75EXAFUNCTIONINC 257CASTROST210 PROF 50 25 75TRUVA 257CASTROST214 RETAIL 150 75 225CENTRLINC 257CASTROST215 PROF 50 25 75LAMAMEDSOLUTIONSINC 257CASTROST216 PROF 50 25 75SIMPLESOFTINC 257CASTROST220 PROF 50 25 75 2024DBAAnnual Report Page13
MOUNTAINVIEWSERVICECENTER 257CASTROST222 PROF 50 25 75BCCHICKENSANJOSELLCDBABONCHON 260CASTROST REST 200 125 325FURNITURE&ART 262CASTROST RETAIL 150 75 225ACTIONPROPERTIESINC 268CASTROST PROF 50 25 75KJLINKINTERNATIONALINC 268CASTROST PROF 50 25 75DKRTINC 268CASTROST PROF 50 25 75TRANSERACORPORATIONDBATEAERA 271CASTROST REST 200 125 325YUANCORPORATIONDBAQUEENHOUSE 273CASTROST REST 200 125 325STEALTHMODELLC 277CASTROST RETAIL 150 75 225STARTREEINC 278CASTROST PROF 50 50 100W-SPA 278HOPESTA RETAIL 150 150RONIKEBEREALTOR 278HOPESTB RETAIL 150 150EVERESTSYSTEMSINC 280HOPEST2NDFL PROF 50 50STOCKSOFBLONDESSALON 282CASTROST RETAIL 150 125 275SEVENTHHOUSEHAIRLLC 282CASTROST RETAIL 150 75 225SHEARDESIRESALON 282CASTROST RETAIL 150 75 225MANTRAINDIA 288CASTROST REST 200 125 325ASHSHOPSSCORP(QWEENICECREAM) 292CASTROST REST 200 125 325INORBITINC 293CASTROST RETAIL 300 150 450EASYFOODSCOMPANYINC 299CASTROST RETAIL 150 100 250CREPEVINE 300CASTROST RETAIL 150 125 275SHPCASTROLLC 301CASTROST RETAIL 300 100 400BLOOMSGIVING 301CASTROST100 RETAIL 150 75 225GROQINC 301CASTROST200 PROF 50 50 100NEWMONGOLIANBBQ 304CASTROST REST 200 125 325PACIFICBELL 305HOPEST PROF 50 50PARISBAGUETTE 315CASTROST REST 200 125 325BOOKSINC 317CASTROST RETAIL 150 100 250TRANSFORMFITNESS 319CASTROST PROF 50 25 75EXAFUNCTION 321CASTROST200 PROF 50 50 100DEDUCTIVEAIINC 321CASTROST202 PROF 50 25 75EASTWESTBOOKSHOP 324CASTROST RETAIL 150 125 275HEALINGHANDSREIKILLC 324CASTROST RETAIL 150 75 225ROOTSTOCKWINEBAR 331CASTROST100 REST 200 125 325ALPHONSOINC 331CASTROST200 PROF 50 25 75CREATIFY 331CASTROST200 RETAIL 150 75 225AVA'SDOWNTOWNMARKET&DELI 340CASTROST RETAIL 150 125 275POKEBAR 340CASTROST REST 200 125 325 2024DBAAnnual Report Page14
SIMPLYSABOREVENTS&CATERING 340CASTROST REST 200 125 325CREATIVECOLLECTIVEOFSV 340CASTROST REST 200 125 325MEXKORINC 340CASTROST RETAIL 150 125 275SERENDECORPCAFEBAKLAVA 341CASTROST REST 200 125 325SOPHIATANGACUPUNCTURE&HERBS 341CASTROSTD PROF 50 25 75FOURCONNECTIONSORIENTALMEDICINEINC 341CASTROSTD PROF 50 25 75ECCOINCTHEFIREPLACEELEMENT 345CASTROST RETAIL 150 125 275OCEANONESEAFOOD 357CASTROST REST 200 125 325SAKOONMVINC 357CASTROST1&2 REST 200 150 350KUMOAIINC 357CASTROST200 PROF 50 75 125ARIFOODSYSTEMINC 357CASTROST3A REST 200 125 325DANDIESBARBER&BEARDSTYLIST 357CASTROST7 RETAIL 150 75 225BANDYGIFTSHOP 361CASTROST RETAIL 150 75 225SIGHTOPTOMETRYPC 369CASTROST RETAIL 150 75 225WILLIAMMASTONARCHITECT&ASSOC 372CASTROST PROF 50 25 75PWCLINICINC(ValleyHealth&Acupuncture) 375CASTROST RETAIL 150 75 225VEECOSMETICS 380CASTROST RETAIL 150 75 225LUDWIGS 383CASTROST REST 200 125 325MOGULSTONESINC(MDESIGN) 384CASTROST PROF 50 25 75TISHMANSPEYERPROPERTIES 400CASTROST PROF 50 50CASCAL 400CASTROST REST 200 200DYNATRACELLC 401CASTROST2NDFL PROF 50 50PEET'SCOFFEEINC 420CASTROST REST 200 200PLAYCOGLOBALINC 421CASTROST PROF 50 50SIC-MOUNTAINBAYPLAZALLC 444CASTROST PROF 50 50THOUGHTSPOTINC 444CASTROST1000 PROF 50 50RESOURCESCONNECTIONLLC 444CASTROST1110 RETAIL 150 150MATXINC 444CASTROST1210 RETAIL 150 150THEBOSTONCONSULTINGGROUPINC 444CASTROST150 PROF 50 50SENTINELONEINC 444CASTROST4THFL PROF 50 50CREDITSESAME 444CASTROST500 PROF 50 50MEGAGONLABSINC 444CASTROST720 PROF 50 50MOUNTAINVIEWDENTALCARE 451CASTROST PROF 50 50CASALUPEMEXICANRESTAURANT 459CASTROST REST 200 200KPOT&GRILL 475CASTROST REST 200 200KIRINCHINESERESTAURANT 485CASTROST REST 200 200MVKIRINHOUSEINC 485CASTROST REST 200 200 2024DBAAnnual Report Page15
MOUNTAINVIEWOPTOMETRY&CONTACTLENSCLINIC 495CASTROST RETAIL 150 150MTVIEW-BEANSCENECAFE 500CASTROST REST 200 200THEPERMANENTEMEDICALGROUP 555CASTROST PROF 50 50THEPERMANENTEMEDICALGROUP 565CASTROST PROF 50 50WELLSFARGOCLEARINGSERVICESLLC 599CASTROST PROF 50 50SOBRATOCONSTRUCTIONCORP 599CASTROST400 RETAIL 150 150SOBRATOBUILDERSINC 599CASTROST400 RETAIL 150 150THESOBRATOORGANIZATION 599CASTROST400 PROF 50 50QUORAINC 605CASTROST1ST-4THFL PROF 50 50FLUENCEENERGYLLC 605CASTROST3RDFLOOR RETAIL 150 150FLUTTERFLOWINC 607WDANASTA RETAIL 150 150MIDTOWNECOMMERCELLC 607WDANASTE PROF 50 50WINDOWS&BEYONDINTERIORS 607WDANASTF RETAIL 150 150J&SSALON 607WDANASTG RETAIL 150 150SUSHITOMIRESTAURANT 607WDANASTH REST 200 200HAIRBYHEINZ 617WDANAST RETAIL 150 150MORGANSTANLEYSMITHBARNEYLLC 650CASTROST105 PROF 50 50MEDITERRANEANGRILLHOUSE 650CASTROST110 REST 200 200LAWOFFICESOFMARLAHOEHN 650CASTROST120-420 PROF 50 501OZCOFFEELLC 650CASTROST130 REST 200 200SNCENTERPRISEDBAVITALITYBOWLS 650CASTROST140 REST 200 200SITEFORSOREEYES 650CASTROST150 RETAIL 150 150JENNYCHEUNGOD 650CASTROST150 PROF 50 50LEBOULANGER 650CASTROST160 REST 200 200LAMONIQUE'SNAILSALON 650CASTROST175 RETAIL 150 150MASASUSHIJAPAN 650CASTROST180 REST 200 200WASHMIXINC 650CASTROST185 RETAIL 150 150GIOVANNA'SFINEJEWELER 655CASTROST1 RETAIL 150 150PRODIGALTECHNOLOGIESINC 655CASTROST2 PROF 50 50SKYLARKHEALTHLLC 655CASTROST7&8 RETAIL 150 150STUDYCOM 655WEVELYNAV PROF 50 50YELLOWBRICKDATAINC 660WDANAST PROF 50 50YUANMINGACUPUNCTURECLINICINC 676WDANAST PROF 50 50BOYAMA 676WDANAST PROF 50 50BENJAMINWANGDDS 682VILLASTA PROF 50 50SILICONVALLEYCUSTOMHOMES 682VILLASTC1 RETAIL 150 150YIH-LOINGHONGDDS 682VILLASTF PROF 50 50 2024DBAAnnual Report Page16
SMITHDEVELOPMENTGROUPLLC 682VILLASTG PROF 50 50SPA21 688WDANAST RETAIL 150 150TIYASTOUCH 692WDANAST RETAIL 150 150WARMDAYSPA 692WDANASTA RETAIL 150 150COMMUNITYCAREEDSERVICES 694WDANAST PROF 50 50ELEGANCEHAIRSALON 696WDANAST RETAIL 150 150BAYBIRYANIS 698WDANAST REST 200 200AT-BAY 701VILLAST PROF 50 50DAVIDGLOBALLLC 701WEVELYNAVA REST 200 125 325MONOLETSINC 701WEVELYNAVB PROF 50 50SEASONSNOODLES&DUMPLINGINC 702VILLAST REST 200 200AERATECHNOLOGYINC 707CALIFORNIAST PROF 50 50KELLY'SHEALINGMASSAGE 714VILLAST RETAIL 150 150JANE'SBEERSTORE(nowclosed) 720VILLAST RETAIL 150 150GREATVAPELLC 720VILLAST RETAIL 150 150CHI&QININC 726VILLAST RETAIL 150 75 225SALONFINESSE 732VILLAST RETAIL 150 150FIESTADELMARTOO 735VILLAST REST 200 200ALBERTO'S 736WDANAST REST 200 200CAFE86MOUNTAINVIEW 738VILLAST REST 200 200HAPPYLEMON 742VILLAST REST 200 200 MSFGROUPLLCDBAKAKAROTOJAPANESERESTAURANT 743WDANAST REST 200 200BELLAONVILLASALON 744VILLAST RETAIL 150 150DANASTREETROASTINGCO 744WDANAST REST 200 200SUGARSPA 746VILLAST RETAIL 150 150STARBUCKSCOFFEE#5663 750CASTROST REST 200 200 SAVVYCELLARWINESINCDBASAVVYCELLAR/THECROSSING 750WEVELYNAV RETAIL 150 150HUYTHANHDODDSINC/DBADEN 756CALIFORNIASTB PROF 50 50756CALIFORNIALLC 756CALIFORNIASTB PROF 50 50PLANAINC 759VILLASTA PROF 50 50LIEWDESIGNINC 759VILLASTD PROF 50 50AMICI'SEASTCOASTPIZZERIA(nowclosed) 760CASTROST790 REST 200 200E&WNATURALWAY 762WDANAST RETAIL 150 150NATUREMAGICACUPUNCTURE 762WDANAST PROF 50 50JSTACUPUNCTURE 762WDANAST PROF 50 50NANCYANNGEEATTORNEYATLAW 774WDANAST PROF 50 50 2024DBAAnnual Report Page17
GRANITEPEAKHOLDINGINC 785CASTROSTA PROF 50 50ADDEPARINC 787CASTROST PROF 50 50SPANGLERMORTUARIESINC 799CASTROST PROF 50 50LIMONMOUNTAINVIEWINC 800CALIFORNIAST100 REST 200 200DANAORIENTALMARKET 800CALIFORNIAST120 RETAIL 150 150ANKANGACUPUNCTURECLINICINC 800CALIFORNIAST120 PROF 50 50STAMPLIINC 800CALIFORNIASTFL2 PROF 50 50FENWICK&WESTLLP 801CALIFORNIAST PROF 50 50MOUNTAINVIEWFUNERAL&CREMATION 805CASTROST PROF 50 50298CASTROPARTNERSLLC 812WDANAST PROF 50 50EXCELLENTNAILS 821CASTROST RETAIL 150 150ARUBASALON 825CASTROST RETAIL 150 150STUDIOMV 825CASTROST RETAIL 150 150ESSENCESALON 826WDANAST RETAIL 150 150CRYSTALREADINGS 831VILLAST RETAIL 150 150CITYDOLLS 833VILLAST RETAIL 150 150MOVINGOPTIMALCHIROPRACTIC 838WDANAST PROF 50 50WELLHEALTHACUPUNCTURE 838WDANAST PROF 50 50ZOETICWELLNESSACUPUNCTURELLC 838WDANAST RETAIL 150 150PRINCEFENGUIZHOUCUISINESERVICELLC 841VILLAST REST 200 200SAGECAPITALMANAGEMENT 843CASTROST PROF 50 50FASHIONCUTSANDBARBERSHOP 844WDANAST RETAIL 150 150ORBIT&RUST 845VILLAST RETAIL 150 150CVS/PHARMACY 850CALIFORNIAST RETAIL 150 150VERDETEA&ESPRESSOBAR 852VILLAST REST 200 200PHOTOCHAU999INC 853VILLAST REST 200 200WINKBEAUTYINC 854VILLAST RETAIL 150 150LAESPUELAMEXICANFOODINC 854WDANAST REST 200 200IMAGINEHAIRSALON 857VILLAST RETAIL 150 150HAPPYFEETFOOTSPA 858VILLAST RETAIL 150 150KATSU 859VILLAST REST 200 200PUREHAIRSPAINC 860VILLAST RETAIL 150 150EVODYNEROBOTICSACADEMY 881CASTROST PROF 50 50NEXTLEVELBOARDGAMECAFE 888VILLAST RETAIL 150 150R&SMOUNTAINPLAZALLC 888VILLAST PROF 50 50SILICONTHERMALINC 888VILLAST110 PROF 50 50CODAPROJECTINC 888VILLAST4 PROF 50 50KDBSILICONVALLEYLLC 888VILLAST500 PROF 50 50 2024DBAAnnual Report Page18
KHUUDENTISTRY 889CASTROST PROF 50 50KHUUDERMATOLOGY 889CASTROST PROF 50 50STEINSBEERGARDEN 895VILLAST REST 200 200CONFLUENTINC 899WEVELYNAV PROF 50 50GINGKOFURNITUREJCFURNITURELLC 903CASTROST RETAIL 150 150CHEZTJINC 938VILLAST REST 200 200ANTHONYHAIRDESIGNS 951WDANAST RETAIL 150 150SHAZLEENAJHAIR 951WDANAST RETAIL 150 150KBEAUTYSALON 951WDANAST RETAIL 150 150LEGALZOOMINC 954VILLAST PROF 50 50BETTERHELPCOMPILEINC 990VILLAST RETAIL 150 150TOTAL 45875 2024DBAAnnual Report Page19
DowntownBusinessAssociationAdvisoryCouncil(asofJuly31,2024) Jeff Ackerman,SteinsBeerGardenKayceeAull, 1OzCoffeeJeanBoulanger, RedRockCoffeeVanessaChoeuk,Stocks&BlondesSalonEllyEnriquez,AsianBoxMajedFakhouri,CrepevineKarenGammow, EastWestBooksNancyGee,LawOfficeofNancyGeeCariGillette,BooksInc.ShelbieHammersmith,RootstockWineBarRonIkebe,RonIkebeRealtorDavidLin,FraternalOrderofEaglesKarenMonaghan,StephensGreenJuanOrigel,Ava’sMarketAngelaPace,BlueLinePizzaMarinaSavinovic,MonteCarlo 2024DBAAnnual Report Page20