MOFFETT BOULEVARD PRECISE PLAN
DRAFT PRECISE PLAN VISIONING FRAMEWORK
CITY OF MOUNTAIN VIEW OCTOBER 08, 2024
Attachment 5
MOFFETT BOULEVARD PRECISE PLAN PROCESS
The Mountain View 2030 General Plan was adopted
by the City Council in July 2012. It outlines five
“change areas” across the city, including the Moffett
Boulevard Change Area, that the community
identified for change and enhancement over the
next 20 years. The Moffett Boulevard Precise Plan
process builds on the goals, policies, and future
vision for the Moffett Boulevard Change Area, as
outlined in the General Plan.
The Moffett Boulevard Precise Plan project is also
identified in the 2023 – 2025 City Council Work Plan.
2030 General Plan Moffett Boulevard Change Area
VISIONING PROCESS | Community Workshop
As part of the visioning process, the Project Team
held a Community Workshop on August 28, 2024,
at the Mountain View Community Center.
The workshop included multi-lingual small group
facilitation in English, Spanish, Chinese, and
Russian. It provided an opportunity to bring
awareness and visibility of the Moffett Boulevard
Precise Plan project and solicit ideas regarding the
future vision of the area.
Community Visioning Workshop, August 28, 2024
Mountain View Community Center
VISIONING PROCESS | Stakeholder Meetings
The Project Team also held two
stakeholder meetings on September 4,
2024. They had a similar format to the
community workshop but were designed
to dive deeper into topics applicable to
each group.
The first meeting was with property and
business owners, and the second
meeting was with Mountain View-based
organizations and associations.
Property Owner/Business Owner/Business Association
Stakeholder Meeting, September 4, 2024
Mountain View Community Center
VISIONING PROCESS | Online Survey
Additionally, the Project
Team created an interactive
online survey that included
the same questions and
mapping exercises from the
community workshop. The
survey was available online
from September 4th to 16th,
2024.
Interactive Online Survey
DRAFT PRECISE PLAN VISIONING FRAMEWORK
The following Draft Vision Framework was
built upon the strong foundation of
community outreach efforts, including
interviews, stakeholder meetings,
community workshops, an online survey,
project area touring, and existing conditions
analysis.
It includes five Vision Themes, supported by
Potential Strategy Concepts that align with
City objectives and interests identified by
the community for the future of the Moffett
area. It is intended to provide an overview of
the initial high-level components of the
Moffett Boulevard Precise Plan.
A unique identity and destination
for residents, businesses, workers, and
visitors
A thriving hub of economic
activity and uses for the neighborhood
and surrounding areas
A revitalized neighborhood that
embraces a range of housing,
businesses, and community amenities
An accessible, pedestrian and bicycle
friendly multi-modal corridor
A place-making center of engaging and
unique activities, events, and opportunities
VISION THEMES
DRAFT PRECISE PLAN VISIONING FRAMEWORK
Precedent Imagery Examples
Draft Vision
A unique identity and
destination for residents,
businesses, workers, and
visitors
Potential Strategies to Develop Further
Unique Branding and Entry Signage
Wayfinding/Navigation Signage
Historical Information/Markers
Improved Landscaping and Tree
Planting
DRAFT PRECISE PLAN VISIONING FRAMEWORK
Precedent Imagery Examples
Draft Vision
A thriving hub of
economic activity and uses
for the neighborhood and
surrounding areas
Potential Strategies to Develop Further
Existing Small and Diverse
Business Support
New Business Attraction
Streamlining Development
Requirements and Regulations
Parking Management
Property Assembly Strategy
DRAFT PRECISE PLAN VISIONING FRAMEWORK
Precedent Imagery Examples
Draft Vision
A revitalized neighborhood that
embraces a range of housing,
businesses, and community
amenities
Potential Strategies to Develop Further
New Housing/Mixed-Use
Types and Densities
Development Sensitive to
Surrounding Neighborhoods
Active Ground Floor Uses for
New Buildings
Affordable Housing Opportunities
Coffee Shops, Cafes,
Restaurants, and Bar
DRAFT PRECISE PLAN VISIONING FRAMEWORK
Precedent Imagery Examples
Draft Vision
An accessible, pedestrian and
bicycle friendly multi-modal
corridor
Potential Strategies to Develop Further
Pedestrian Comfort and Safety
Wider Sidewalks
New Crosswalks and Mid-Block
Crossings
Bus Transit Accessibility
Bicycle Mobility and Safety
DRAFT PRECISE PLAN VISIONING FRAMEWORK
Precedent Imagery Examples
Draft Vision
A place-making center of
engaging and unique activities,
events, and opportunities
Potential Strategies to Develop Further
Community Gathering Spaces
Special Events/Farmers Market
Outdoor Activities
Murals and Public Art
Creating a Destination