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Attachment 2
OPERATING MODELS AND COMPARISON—PERFORMING ARTS CENTERS
The below includes a summary of operating models for the Mountain View Center for the Performing Arts, the Lesher Center for the Performing Arts, Livermore Valley Arts, Campbell Heritage Theatre, and the Grand Theatre Center for the Arts.
Mountain View Center for the Performing Arts, City of Mountain View
The Mountain View Center for the Performing Arts (MVCPA) is a municipally owned and operated venue, boasting a 600-seat MainStage theater; SecondStage, a 150 - to 250- seat black box theater; and ParkStage, a small outdoor amphitheater that can seat up to 250 people. The MVCPA operates strictly as a rental house and does not produce nor present any productions on the three stages.
Currently, the MVCPA hosts three Resident Companies: TheatreWorks Silicon Valley (TWSV), Peninsula Youth Theatre (PYT), and Upstage Theater (Upstage). TWSV and PYT reserve the MainStage and Upstage and PYT reserve SecondStage.
The MVCPA is operated by the City, with City employees, including nine full-time, two permanent part-time, and 25 hourly employees and 300 volunteer ushers.
The Lesher Center for the Performing Arts, City of Walnut Creek
The Lesher Center for the Performing Arts (Lesher) is a municipally owned and operated venue boasting three theaters: a 785-seat main stage, a 297-seat theater, a 135-seat black box theater, and an art gallery in the heart of downtown Walnut Creek.
Lesher has one Resident Company, their own producing company, the Center REPertory Company (Center), which uses the 297-seat middle theater. The Center produces six productions annually and operates Young REP, a summer theater education program for teens and young adults during the summer months, which is off-season for the Center.
They host a presenting season in their main stage theater, known as Cornerstone Productions, which consists of a diversely curated season of 15 to 20 performances with headline acts that bring patrons regionally to downtown Walnut Creek. Similar to the MVCPA, the facility is operated by the city, with city staff of 23 full-time, 100 hourly employees, approximately 33 full- time equivalents as well as 300 volunteer ushers.
All venue users use their ticketing system, audience services team, and production team. Only city staff are allowed to operate the equipment, and only production company members and clients are allowed backstage.
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Livermore Valley Arts, Livermore, California
The Bankhead Theatre is operated by Livermore Valley Arts, an independent 501(c)(3), nonprofit organization. The theater boasts a 507-seat theater with a small outdoor plaza for small events.
The Bothwell Arts Center serves as an incubator for the Tri -Valley’s vibrant arts community offering workspaces for artists. The staff are employed by Livermore Valley Arts, 23 full -time, 27 part-time, and a volunteer core of 200 people.
There are nine resident companies using, on average, 100 dates a season for rehearsals and performances. The nine companies are Cantabella Children’s Chorus, Christian Youth Theater, Del Valle Fine Arts, Livermore -Valley Opera, Livermore -Amador Symphony, Pacific Chamber Orchestra, Tri-Valley Theatre Company, Valley Concert Chorale, and the Valley Dance Theatre.
Campbell Heritage Theatre, City of Campbell
The Campbell Heritage Theatre is owned by the City of Campbell and is operated by VenueTech Management Group. The historic theater was built in 1938 as part of the Campbell High School Auditorium and seats 802 people.
There are two city employees who oversee VenueTech; the remainder of staff on -site are VenueTech employees who provide ticketing, audience services, and production staff. The Friends of the Heritage Theatre, a not-for-profit, provides volunteer ushers.
There are no resident companies. The City of Campbell pays VenueTech from the general fund to operate the facility and to present between 10 to 12 artists a season.
Grand Theatre Center for the Arts, City of Tracy
The Grand Theatre (Grand) is a municipally owned and operated interdisciplinary arts center boasting a 500 -seat main stage, 150 -seat black box theater, three art galleries, and nine instructional classrooms offering professional and community -based fine arts -curated arts program. Currently, the Grand has no resident companies but, in the past, housed two, and anticipates adding the program back in the future.
The city operates the facility with city employees, including seven full -time, two part-time, and 30 hourly employees, with a core of 200 volunteer ushers and gallery docents. All rental clients must use their ticketing system, and the staff operates all the equipment in the building.
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City Mountain View Livermore Walnut Creek Tracy Campbell Theaters MVCPA Livermore Valley Arts The Lesher Center
for the Arts
Grand Theatre Center
for the Arts
Campbell Heritage
Theatre
(1) MainStage (1) Bankhead Theater (1) Hofmann Theater (1) E. K. Theatre (1) Main Auditorium (2) SecondStage (2) Courtyard (2) Margaret Lesher
Theater
(2) Studio Theatre
(3) ParkStage (3) Vukasin Theater
(4) outdoor plaza on
sidewalk
# of Theaters 2 1 3 2 1
Seats (1) 600 (1) 507 (1) 785 (1) 547 (1) 802
(2) 163 up to 217 (2) 60 (2) 297 (2) 56-104
(3) 300 lawn (3) 133
Number of Events (1) 31 (1) 140 (1) 96 (1) 35 87 rental days (2) 28 (2) 11 (2) 45 (2) 25
(3) 1 (3) 40
(4) 7
Performances (1) 204 (1) 92 (1) 151 (1) 115 71
(2) 120 (2) 7 (2) 203 (2) 25
(3) 10 (3) 103
(4) 10
Number of Staff 9 FTE and 31 hourly
staff
23 FTE/50 total staff
on payroll
23.5 FTE; 100 hourly
staff approx 33 FTE
9 FTE and 12 hourly
staff
2 FTE + 10 PTE
Rentals Yes Yes Yes Yes Yes
Presents No Yes Yes Yes Yes
Produces No No Yes No No
Resident Companies 3 6 1 0 0
% of use by Resident
Companies
52% 30% 100% of (2) N/A N/A
Venue Owned by City City City City City
Operated by City 501(c)(3) Nonprofit City City Venue Mgt. Company Total Operating Budget $1,948,572 $4,200,000 $8,240,667 $2,725,970 $1,171,483 Revenue from
Operations $1,206,967 $2,200,000 $5,267,413 $402,977 $936,400 % Cost Recovery 62% 52% 64% 15% 80%
City Support General Fund Some Grant $ from
Arts Commission
General Fund,
Measure O, Parking
Fund
General Fund, +
Nonprofit Partner
General Fund
Other $10,000 $2,973,254 $2,322,993 $200,000
Nonprofit Contribution $0 $2,100,000 $305,000 $20,000 $0