AN
NUAL REPORT
2025
Submitted by
The Mountain View Chamber of Commerce
Attachment 3
2025 DBA Annual Report Page 2
Table of Contents
Introduction 3
Situational Overview 4
Accomplishments and Performance Over Past Year 4
Additional Plans for FY 2026 6
Budget 7
BIA Details 9
Boundaries and Benefit Zone Map 9
Method and Basis of Assessment 10
Fee Structure 11
List of Businesses 12
Downtown Business Association Advisory Council 21
2025 DBA Annual Report Page 3
Introduction
This report from the Mountain View Chamber of Commerce (“Chamber”), on behalf of the Downtown Business Association (DBA), was prepared for City Council to review for the annual reauthorization of the management of funds for the Business Improvement Areas (BIAs) pursuant to Section 36533 of the Parking and Business Improvement Law of 1989 (Section 36500 and following of the California Streets and Highways code) (the “Law”). This report is for the City’s fiscal year commencing July 1, 2025 and ending June 30, 2026. Additionally, this report highlights activity and accomplishments of the past year since the submission of the previous report, from August 2024 to July 2025.
The annual report includes:
1. Organizational overview
2. Current Year accomplishments
3. Goals for the upcoming year
4. Budget, including BIA spending
5. A list of businesses within the BIAs
6. BIA details required by the Law for the upcoming year:
a. Any proposed changes in BIA boundaries and benefit zones b. Improvements and activities to be provided (covered in (3) above) c. An estimate of the cost of providing the improvements and the activities (covered in (4) above)
d. The method and basis of levying the assessment in sufficient detail to allow each business owner to estimate the amount of the assessment to be levied against his or her business e. The amount of any surplus or deficit revenues to be carried over from a previous fiscal year (covered in (4) above).
f. The amount of any contributions to be made from sources other than assessments levied pursuant to the Law (covered in (4) above)
The DBA is guided by an Advisory Council rather than a formal Board of Directors. The Advisory Council meets monthly, under the direction of Chamber Events and Marketing Director Marisol Melara, with a focus on strategic planning and tactical execution. It also provides a strong advocacy voice and is a disseminator of information to the rest of the downtown.
Submitted on August 8, 2025, by Marisol Melara, President of the Advisory Council of the Mountain View Downtown Business Association, and Events and Marketing Director of the Mountain View Chamber of Commerce. Input and review also provided by the DBA Advisory Council, the Board of Directors of the Chamber of Commerce, and members of City staff.
2025 DBA Annual Report Page 4
Situational Overview
Downtown Mountain View continues to grow and develop. Several new businesses have opened, including retail as well as restaurants. The City’s improvement efforts, including festive string lighting, activations such as corn hole and mini-golf, continue to be popular and make Castro Street more inviting and engaging. Weekends and evenings are particularly active. However, workdays remain challenging for many restaurants, a number of storefronts remain closed, and urban issues such as cleanliness, petty theft, and unhoused individuals impact a good deal of the street’s vibrancy.
Additionally, the speed, ease and cost with which new owners and tenants can get through the permitting process remains a barrier to growth and vitality. Several of these factors were outlined in the February Downtown Retail Vacancy Report, commissioned by the City.
During the past year, the focus has been on the following areas:
● Keeping current storefronts in business and encouraging their growth ● Making it easier and more attractive for new businesses to open in downtown ● Attracting more visitors to downtown, and in particular increasing traffic into storefronts ● Providing exposure and means for business owners to tell their stories ● Partnerships and advocacy with the City to improve conditions and processes, as well as the design and implementation of plans and strategies including:
○ Downtown Precise Plan updates
○ Economic Vitality Strategy as it applies to Downtown
Accomplishments and Performance Over Past Year
NEW ACCOMPLISHMENTS OF NOTE
● Executed the Bunny Hop (April), a new holiday-themed event and promotion specific to downtown. Event was well attended and well received by the public and the merchants. ● Social media videos/reels were created to spotlight several downtown businesses. Owners spoke about their business offerings, history, challenges, and relationship to the community. ● Worked to attract more business and attention to the less visited lower section of Castro Street by facilitating a meeting between the City, property owner (Prometheus) and mid-block tenants of the 600 block, resulting in plans to improve lighting and activation for the patio and walkway between Starbucks and Mediterranean Grill House.
● Ribbon cuttings performed for four businesses, two that had grand openings (Johnny & Sanny’s, MadeBy Maker Studio) and two celebrating expansions (Mediterranean Grill House and Monte Carlo Niteclub and Restaurant).
● Provided a special booth at the 2024 Art & Wine Festival to promote downtown’s history, highlighted by photos and books donated by the Mountain View Historical Association.
2025 DBA Annual Report Page 5
CONTINUING ACTIONS AND ACTIVITIES
Staffing and Leadership
● The Chamber continues to have a dedicated staff person for the Downtown businesses, as well team resources to provide broader and deeper support.
● The Advisory Council membership remains solid and repeatedly demonstrates strong engagement. For many events and activities, the Council has taken leadership on its own, with limited guidance or resources from the Chamber of Commerce.
Marketing and Promotion
● Art & Wine Festival (Sept) continues to highlight and promote traffic to local downtown businesses as part of the overall event, including a special “local discovery” section on the map and website and encouraging businesses to have event-themed offers or displays. ● Executed existing holiday-themed events and promotions specific to downtown including Halloween on Castro (October) and The Great Elf Hunt (December and January). Events were well attended and well received by the public and the merchants. ● In June 2025, the Taste of Mountain View included 18 merchants, and attracted 500 attendees.
More food choices were offered
● For the second straight year, in February 2025 (a traditionally slow time for our merchants), a special double-spread ad campaign for downtown small businesses was created for the Los Altos Town Crier.
● Artists Mountain View continues to be hosted monthly at Red Rock Coffee to promote aspiring local artists, facilitate opportunities for public display, and bring more vitality to downtown. ● Continue to maintain a strong social media presence, including use of a dedicated contractor.
Postings occur at a minimum of five times a week.
● Continue to publicize downtown businesses and promote foot traffic with a printed and online Community Guide & Business Directory, featuring a detailed and updated Shopping Map of Downtown and highlighting specific downtown points of interest. 5000 hard copies are printed and distributed to more than 75 strategic locations.
● Continue to pitch stories to local press and make introductions to local businesses, obtaining notable media coverage on events, mentions for Castro Street, and quotes/spotlights for specific businesses.
● Continue to produce fliers, posters and other collateral as needed.
Advocacy and City Relations
● Assist City in the promotion of its Downtown facade and furniture improvement grants. ● DBA (as part of the Chamber) has weekly meetings with the Economic Development team to strategize, coordinate efforts, trade information, and raise issues. ● Continue to support the City’s existing and developing strategic plans with relevance to Downtown, including the updating of the Downtown Precise Plan and Economic Vitality Strategy.
● Continue to be the voice of downtown on city initiatives, including elevating issues and concerns to key city staff that are both broad in scope as well as specific to individual businesses, and advocate for changes that improve the economic vibrancy of downtown. Hold direct conversations with the various City departments and present at public meetings on their behalf. ● The Advisory Council and DBA mailing lists continue to be highly effective dispersion points for City messages, directives, and general information directed to downtown. Special informative collateral have been created in both printed and electronic versions. ● Continue to help the City refine its new website to facilitate the ease with which a business can
2025 DBA Annual Report Page 6
successfully understand, navigate, and complete permit processes. ● Continue to represent the interests of DBA members on the Downtown Committee.
Operations and Direct Business Assistance
● Outreach and personal touch via live visits, email, newsletters, eBlasts, printed collateral, and phone remains very strong. Direct contact is maintained with over 200 downtown businesses. ● Collaboration between businesses on common issues, shared promotions, and special tools such as coupons and gift cards remains strong.
● In partnership with the City, regular surveys to determine needs, issues, and situational changes have been performed (as well as policy-related outreach noted above).
Additional Plans for FY 2026
The continuing actions and activities noted above remain important components of the work plan for FY 2026. Additionally, we plan to undertake the following, some of which were deferred from 2025:
New Events
● With the sale of Steins Beer Garden, the popular Oktoberfest celebration (one of the largest events downtown) is now being handled entirely by the DBA/Chamber of Commerce. The event usually attracts about 10,000 attendees, and is second only to Art & Wine in terms of budget and logistics. This year it will be expanded in scope and be held in the 500 block of Castro in October to increase accessibility and visibility, promote visits to downtown and its local businesses, and increase community engagement.
● In September, we will hold the “Meet & Greet on Castro Street” event to allow local businesses to tell their stories and connect with the community, as well as directly inform City Council and Staff on key issues. Approximately 25 businesses will be represented and will have short introductory videos shown. Four businesses will be featured on a moderated panel.
Attendance is free and expected at 150 members of the public, city staff, and elected officials.
The proceedings will also be videotaped by KMVT and posted on the web for wider viewing.
Marketing and Promotion
● Reimage and relaunch DBA’s web resources, and incorporate into high traffic sites such as ilovemv.org and chambermv.org
● Promote existing public art as well as incorporate more public art to increase vibrancy of the street and attract more visitors.
Advocacy and City/County Relations
● In partnership with the City, educate and help guide businesses with ADA compliance and avoiding costly lawsuits, including re-launch of an ADA / CASPs inspection program as a preventative measure.
● Continue to work with the City on a vacancy strategy, including implementing recommendations made in the Downtown Retail Vacancy Report (produced by The Retail Coach consulting firm and presented to Council in February 2025).
● Continue to work with the City to refine the permitting process.
2025 DBA Annual Report Page 7
Operations and Direct Business Assistance
● Invite Neighborhood Associations and community members to the monthly DBA meeting to continue building stronger relationships, share concerns, further understanding, and work on win-win scenarios.
● Continue to examine and validate the value proposition of the DBA and the Chamber with downtown businesses to ensure they are being served optimally and billed appropriately. This may involve automatically making all downtown businesses entry-level Chamber members, as well as looking at alternatives to a BIA (such as a Property Based Improvement District (PBID)).
Budget
As the DBA is leveraging the Chamber’s wider range of resources and offerings, many of the line items below reflect percentages of the Chamber’s revenue and expenses. Note that the Chamber’s fiscal year maps to the calendar year (January 1 to December 31).
Notes:
● Only events that fully support the DBA have revenue and expense entries. These include both events that were traditionally run by the Chamber and those previously run by the DBA. ● The addition of Oktoberfest was taken on late in the year, after the initial Chamber budget had been set. Thus, estimates above are based on Steins numbers from previous years, adjusted more conservatively to account for the fact that this is the Chamber’s first time running the event, and to account for additional costs that Steins would have normally absorbed (such as staffing).
Estimates for 2026 are likewise conservative, and may be adjusted based on 2025 results. ● Regarding salaries, a percentage of each Chamber staff member’s time is being allocated to support the DBA. The sum of these staff costs, including payroll, insurance, and other human resource expenses, is entered on this line. Time allocation is as follows:
2025 DBA Annual Report Page 8
40% of the Chamber Membership Events and Marketing Director and President of the DBA (Marisol Melara)
10% of the Chamber CEO (Peter Katz)
10% of the Chamber Membership Director (Priscilla Hernandez) 10% of the Chamber Business and Community Development Specialist (Jesse Cupp)
Per Law, requirement E (noted under item 6 on Page 3), the amount of any surplus or deficit revenues to be carried over from a previous fiscal year is zero.
Per Law, requirement F (noted under item 6 on Page 3), the amount of any contributions to be made from sources other than assessments levied pursuant to the Law is zero.
2025 DBA Annual Report Page 9
BIA Details
Boundaries and Benefit Zone Map
2025 DBA Annual Report Page 10
Per Law, requirement A (noted under item 6 on Page 3), there have been no changes in the BIA boundaries or benefit zones within the DBA and no changes are proposed. The current boundaries are depicted on the map above. The area of the DBA is referred to as “Downtown.”.
Method and Basis of Assessment
Per Law, requirement A (noted under item 6 on Page 3), there are no proposed changes to the assessment fee or structure.
It has been consistently demonstrated that the typical BIA program places a higher priority on activities such as commercial marketing. As a result, the retail and restaurant establishments in the BIA are assessed more than service and professional businesses in the district.
The location of a business also determines the degree of benefit that accrues to that business. Centrally located businesses tend to benefit more, as do businesses located on the ground floor.
For this reason, #1 and #2 benefit zones have been identified for the BIA.
A second criterion is used in the BIA to determine benefit. This criterion, the size of the business, takes into consideration the total square footage of the business.
Definitions of Business Types in the Downtown Business Improvement Area
Retailers and Restaurants
Businesses that buy or resell goods such as clothing stores, shoe stores, office supplies as well as businesses that sell prepared food and drink.
Service Businesses
Businesses that sell services such as beauty or barber shops, repair shops, most automotive businesses, dry cleaners, art and dance studios, printing firms, film processing companies, travel agencies, entertainment businesses such as theaters, etc.
Professional Businesses
Businesses that require advanced and/or specialized licenses or academic degrees such as architects, engineers, attorneys, chiropractors, dentists, doctors, accountants, optometrists, realtors, insurance brokers, venture capital firms, consultants, advertising and marketing professionals and mortgage brokers and similar professions.
Additional clarification on business definitions will be defined according to Section 18.2 (Definitions) of the Mountain View Municipal Code. No business types are exempt from fees.
2025 DBA Annual Report Page 11
Fee Structure
BIA #1 - Evelyn Avenue to High School Way, and two blocks on both sides of Castro St.
Restaurant $200
Retail $150
Office $50
Bank $150
BIA #2 - 100-300 blocks of Castro St. (the historical section, based on square footage)
0-2999 sq ft 3000-7999 sq ft 8000 sq ft.+
Restaurant $125 $150 $175
Retail $75 $100 $125
Office $25 $50 $75
2025 DBA Annual Report Page 12
List of Businesses
BUSINESS NAME STREET ADDRESS TYPE BIA 1 BIA 2 TOTAL
HAPPY LAMB HOT POT 102 CASTRO ST REST 200 150 350
VASO AZZURRO RISTORANTE 108 CASTRO ST REST 200 125 325
VIDA MV LP DBA VIDA 110 CASTRO ST REST 200 150 350
LANTINGXU ONE 124 CASTRO ST REST 200 125 325
OREN'S HUMMUS MOUNTAIN VIEW LLC 126 CASTRO ST REST 200 125 325 3 KINGDOMS LLC 134 CASTRO ST REST 200 150 350
OLYMPUS CAFFE AND BAKERY 135 CASTRO ST REST 200 125 325 ASIAN BOX 142 CASTRO ST REST 200 125 325
YIFANG MOUNTAIN VIEW 143 CASTRO ST RETAIL 150 125 275
BLUE LINE PIZZA 146 CASTRO ST REST 200 125 325
AMARIN THAI CUISINE 147 CASTRO ST REST 200 125 325
MONTA VISTA CAPITAL MANAGEMENT 147 CASTRO ST 3RD FL OFFICE 50 25 75 MK1 148 CASTRO ST A1 RETAIL 150 75 225
OSO SEMICONDUCTOR 148 CASTRO ST B1 OFFICE 50 25 75
BESPOKELABS AI INC 148 CASTRO ST B2 RETAIL 150 75 225
RAMEN IZAKAYA YU-GEN 152 CASTRO ST REST 200 125 325
Q T FAM INC 153 CASTRO ST REST 200 150 350
ARTA FINANCE INC 153 CASTRO ST 200 OFFICE 50 50 100
VERGESENSE 153 CASTRO ST 300 OFFICE 50 50 100
FISH WITH YOU CA LLC 156 CASTRO ST REST 200 125 325
DOPPIO ZERO 160 CASTRO ST REST 200 125 325
CASTRO HEIGHTS/171 CASTRO PROPERTY 169 CASTRO ST 2 RETAIL 150 150 CASTRO HEIGHTS/171 CASTRO PROPERTY 169 CASTRO ST 3 RETAIL 150 150 CASTRO HEIGHTS/171 CASTRO PROPERTY 169 CASTRO ST 4 RETAIL 150 150 CASTRO HEIGHTS/171 CASTRO PROPERTY 169 CASTRO ST 5 RETAIL 150 150 CASTRO HEIGHTS/171 CASTRO PROPERTY 169 CASTRO ST 6 RETAIL 150 150 HALALSTREET XINJIANG CUISINE 174 CASTRO ST REST 200 150 350 UDON MUGIZO 180 CASTRO ST REST 200 125 325
2025 DBA Annual Report Page 13
HUMMUS MEDITERRANEAN KITCHEN 185 CASTRO ST REST 200 125 325 LA FONTAINE RESTAURANT 186 CASTRO ST REST 200 125 325
EUREKA RESTAURANT GROUP 191 CASTRO ST REST 200 150 350
DOCYT INC 191 CASTRO ST FL2 RETAIL 150 100 250
AGAVE MEXICAN BISTRO 194 CASTRO ST REST 200 150 350
FLOW SPECIALTY INSURANCE INC 196 CASTRO ST A OFFICE 50 25 75 ACTIVELOOP/SNARK AI 196 CASTRO ST C OFFICE 50 25 75
VELOCITY SOFTWARE 196 CASTRO ST D OFFICE 50 25 75
RED ROCK COFFEE 201 CASTRO ST 1 REST 200 150 350
ALEXANDER'S PATISSERIE 209 CASTRO ST REST 200 150 350
HONG KONG BAKERY 210 CASTRO ST REST 200 125 325
POKEWORKS 211 CASTRO ST REST 200 125 325
MAISON ALYZEE CORP 212 CASTRO ST REST 200 125 325
CYBERHAVEN 215 CASTRO ST 2 RETAIL 150 125 275
OX9 LANZHOU HANDPULLED NOODLES 216 CASTRO ST REST 200 125 325 UME TEA 220 CASTRO ST REST 200 125 325
ST STEPHENS GREEN 223 CASTRO ST REST 200 125 325
MONTE CARLO INC 228 CASTRO ST REST 200 175 375
RISTORANTE DON GIOVANNI 235 CASTRO ST REST 200 150 350
ANNEAL INC 236 CASTRO ST 1 RETAIL 150 75 225
CROSSFILL INC 238 CASTRO ST 201 RETAIL 150 75 225
YONGQIANG-MV INC/SUSHI ARASHI 240 CASTRO ST REST 200 125 325 DES-LIAM ENTERPRISES INC 241 CASTRO ST REST 200 150 350 GELATO CLASSICO ITALIAN ICE CREAM 241 CASTRO ST B REST 200 125 325 ZHANG LIANG MALA TANG 246 CASTRO ST REST 200 125 325
THERAPY STORES INC 250 CASTRO ST RETAIL 150 75 225
OPAL NIGHTCLUB CORP 251 CASTRO ST RETAIL 150 100 250
AOM MASSAGE LLC 252 CASTRO ST RETAIL 150 75 225
CENTER TAILOR & ALTERATIONS INC 257 CASTRO ST RETAIL 150 75 225 ART FRAME STUDIO 257 CASTRO ST 100 OFFICE 50 75 125
ROBERT CHANG AGENCY 257 CASTRO ST 105 OFFICE 50 25 75
2025 DBA Annual Report Page 14
CYH INC 257 CASTRO ST 105 OFFICE 50 25 75
KLF 257 CASTRO ST 105 OFFICE 50 25 75
FACIAL TOWN 257 CASTRO ST 106 RETAIL 150 75 225
CAR AND TRUCK REGISTRATION LLC 257 CASTRO ST 108 RETAIL 150 75 225 CAR AND TRUCK REGISTRATION 257 CASTRO ST 110 RETAIL 150 75 225 S S G I 257 CASTRO ST 201 OFFICE 50 25 75
AMERICAN VACATION TRAVEL AGENT 257 CASTRO ST 204 OFFICE 50 25 75 JENNIFER RAYA GONZALEZ INSURANCE 257 CASTRO ST 209 RETAIL 150 75 225 FRACTA 257 CASTRO ST 210 RETAIL 150 75 225
TRUVA/IMMUNA 257 CASTRO ST 214 RETAIL 150 75 225
CENTRL INC 257 CASTRO ST 215 OFFICE 50 25 75
LAMAMED SOLUTIONS INC 257 CASTRO ST 216 OFFICE 50 25 75 SIMPLESOFT INC 257 CASTRO ST 220 OFFICE 50 25 75
MOUNTAIN VIEW SERVICE CENTER 257 CASTRO ST 222 OFFICE 50 25 75 TERRA HOLDINGS 257 CASTRO ST 224 RETAIL 150 75 225
BC CHICKEN SAN JOSE LLC DBA BONCHON 260 CASTRO ST REST 200 125 325 FURNITURE & ART 262 CASTRO ST RETAIL 150 75 225
KJLINK INTERNATIONAL INC 268 CASTRO ST OFFICE 50 25 75
ACTION PROPERTIES INC 268 CASTRO ST OFFICE 50 25 75
DKRT INC 268 CASTRO ST OFFICE 50 25 75
TRANSERA CORPORATION DBA TEA ERA 271 CASTRO ST REST 200 125 325 YUAN CORPORATION DBA QUEEN HOUSE 273 CASTRO ST REST 200 125 325 WE FASHION SAMPLE SALE 275 CASTRO ST RETAIL 150 100 250 STEALTHMODE LLC 277 CASTRO ST RETAIL 150 75 225
STARTREE INC 278 CASTRO ST OFFICE 50 50 100
GMI CLOUD US INC 278 CASTRO ST RETAIL 150 125 275
MADEBY MAKER STUDIO 279 CASTRO ST RETAIL 150 100 250
STOCKS OF BLONDES SALON 282 CASTRO ST RETAIL 150 125 275 SEVENTH HOUSE HAIR LLC 282 CASTRO ST RETAIL 150 75 225
SHEAR DESIRE SALON 282 CASTRO ST RETAIL 150 75 225
INORBIT 285 CASTRO ST RETAIL 150 75 225
2025 DBA Annual Report Page 15
MANTRA INDIA 288 CASTRO ST REST 200 125 325
ASH SHOPS S CORP/ICE CREAM KWEEN 292 CASTRO ST REST 200 125 325 NICK THE GREEK 298 CASTRO ST REST 200 125 325
EASY FOODS COMPANY INC 299 CASTRO ST RETAIL 150 100 250 CREPEVINE 300 CASTRO ST RETAIL 150 125 275
SHP CASTRO LLC 301 CASTRO ST RETAIL 150 100 250
BLOOMSGIVING 301 CASTRO ST 100 RETAIL 150 75 225
CREATIFY LAB INC 301 CASTRO ST 150 & 200 RETAIL 150 100 250 GROQ INC 301 CASTRO ST 200 OFFICE 50 50 100
NEW MONGOLIAN BBQ 304 CASTRO ST REST 200 125 325
PARIS BAGUETTE 315 CASTRO ST REST 200 125 325
BOOKS INC 317 CASTRO ST RETAIL 150 100 250
DEDUCTIVE AI INC 321 CASTRO ST 202 OFFICE 50 25 75
EAST WEST BOOKSHOP 324 CASTRO ST RETAIL 150 125 275
HEALING HANDS REIKI LLC 324 CASTRO ST RETAIL 150 75 225 ROOTSTOCK WINE BAR 331 CASTRO ST 100 REST 200 125 325
CREATIFY 331 CASTRO ST 200 RETAIL 150 75 225
POKE BAR 340 CASTRO ST REST 200 125 325
SIMPLY SABOR EVENTS & CATERING 340 CASTRO ST REST 200 125 325 CREATIVE COLLECTIVE OF SV 340 CASTRO ST REST 200 125 325 AVA'S DOWNTOWN MARKET 340 CASTRO ST RETAIL 150 125 275
SERENDE CORP CAFE BAKLAVA 341 CASTRO ST REST 200 125 325 SOPHIA TANG ACUPUNCTURE & HERBS 341 CASTRO ST D OFFICE 50 25 75 FOUR CONNECTIONS ORIENTAL MEDICINE 341 CASTRO ST D OFFICE 50 25 75 JST ACUPUNCTURE 341 CASTRO ST D OFFICE 50 25 75
ECCO INC THE FIREPLACE ELEMENT 345 CASTRO ST RETAIL 150 125 275 OCEAN ONE SEAFOOD 357 CASTRO ST REST 200 125 325
SAKOON MV INC 357 CASTRO ST 1&2 REST 200 150 350
KUMO AI INC 357 CASTRO ST 200 OFFICE 50 75 125
PRECISE CUTS BARBER 357 CASTRO ST 6 RETAIL 150 75 225
CHI THUAN NGUYEN BARBER 357 CASTRO ST 6 RETAIL 150 75 225
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CHELSIE RAMOS 357 CASTRO ST 6 RETAIL 150 75 225
APEX BLENDS BARBER 357 CASTRO ST 6 RETAIL 150 75 225
SACRED SHEARS 357 CASTRO ST 6 RETAIL 150 75 225
PRETTY IN SHEARS 357 CASTRO ST 6 RETAIL 150 75 225
DANDIES BARBER & BEARD STYLIST 357 CASTRO ST 7 RETAIL 150 75 225 B AND Y GIFT SHOP 361 CASTRO ST RETAIL 150 75 225
SIGHT OPTOMETRY PC 369 CASTRO ST RETAIL 150 75 225
WILLIAM MASTON ARCHITECT & ASSOC 372 CASTRO ST OFFICE 50 25 75 AROSA/LIVHOME INC 372 CASTRO ST RETAIL 150 75 225
HOLISTIC ACUCARE LLC 375 CASTRO ST RETAIL 150 75 225
VEE COSMETICS 380 CASTRO ST RETAIL 150 75 225
LUDWIG'S BIERGARTEN 383 CASTRO ST REST 200 175 375
M.DESIGNS ARCHITECTS 384 CASTRO ST OFFICE 50 25 75
TISHMAN SPEYER PROPERTIES 400 CASTRO ST OFFICE 50 50
CASCAL 400 CASTRO ST REST 200 200
DYNATRACE LLC 401 CASTRO ST 2ND FL OFFICE 50 50
ID ME INC 401 CASTRO ST 3RD FL RETAIL 150 150
PEET'S COFFEE INC 420 CASTRO ST REST 200 200
PLAYCO GLOBAL INC 421 CASTRO ST OFFICE 50 50
SWEETGREEN 440 CASTRO ST REST 200 200
SIC-MOUNTAIN BAY PLAZA LLC 444 CASTRO ST OFFICE 50 50
HARNESS 444 CASTRO ST RETAIL 150 150
THOUGHTSPOT INC 444 CASTRO ST 1000 OFFICE 50 50
RESOURCES CONNECTION LLC 444 CASTRO ST 1110 RETAIL 150 150 THE BOSTON CONSULTING GROUP INC 444 CASTRO ST 150 OFFICE 50 50 SENTINELONE INC 444 CASTRO ST 4TH FL OFFICE 50 50
CREDIT SESAME 444 CASTRO ST 500 OFFICE 50 50
MATX INC 444 CASTRO ST 600 RETAIL 150 150
MEGAGON LABS INC 444 CASTRO ST 720 OFFICE 50 50
SBI HOLDINGS USA 444 CASTRO ST 730 OFFICE 50 50
ALPHONSO INC 444 CASTRO ST 800 RETAIL 150 125 275
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ZEROMATTER TECHNOLOGIES INC 444 CASTRO ST 900 RETAIL 150 150 CASA LUPE MEXICAN RESTAURANT 459 CASTRO ST REST 200 200 CASA LUPE RESTAURANT 459 CASTRO ST REST 200 200
YAKINIKU GENZA LLC 475 CASTRO ST REST 200 200
MV KIRIN HOUSE INC 485 CASTRO ST REST 200 200
MOUNTAIN VIEW OPTOMETRY &
CONTACT LENS CLINIC 495 CASTRO ST RETAIL 150 150
MT VIEW - BEAN SCENE CAFE 500 CASTRO ST REST 200 200
THE PERMANENTE MEDICAL GROUP 555 CASTRO ST OFFICE 50 50 THE PERMANENTE MEDICAL GROUP 565 CASTRO ST OFFICE 50 50 WELLS FARGO CLEARING SERVICES LLC 599 CASTRO ST OFFICE 50 50 THE SOBRATO ORGANIZATION 599 CASTRO ST 400 OFFICE 50 50 SOBRATO CONSTRUCTION CORP 599 CASTRO ST 400 RETAIL 150 150 SOBRATO BUILDERS INC 599 CASTRO ST 400 RETAIL 150 150
QUORA INC 605 CASTRO ST 1ST-4TH FL OFFICE 50 50
FLUENCE ENERGY LLC 605 CASTRO ST 3RD FL RETAIL 150 150 PREG MVCC LP 650 CASTRO ST RETAIL 150 150
MORGAN STANLEY SMITH BARNEY LLC 650 CASTRO ST 105 OFFICE 50 50 MEDITERRANEAN GRILL HOUSE 650 CASTRO ST 110 REST 200 200 THE UPS STORE 1847 650 CASTRO ST 120 RETAIL 150 150
1 OZ COFFEE LLC 650 CASTRO ST 130 REST 200 200
SNC ENTERPRISE DBA VITALITY BOWLS 650 CASTRO ST 140 REST 200 200 SITE FOR SORE EYES 650 CASTRO ST 150 RETAIL 150 150
JENNY CHEUNG OD 650 CASTRO ST 150 OFFICE 50 50
LE BOULANGER 650 CASTRO ST 160 REST 200 200
LA MONIQUE'S NAIL SALON 650 CASTRO ST 175 RETAIL 150 150 MASA SUSHI JAPAN 650 CASTRO ST 180 REST 200 200
WASHMIX INC 650 CASTRO ST 185 RETAIL 150 150
ALTO NEUROSCIENCE INC 650 CASTRO ST 450 OFFICE 50 50
GIOVANNA'S FINE JEWELER 655 CASTRO ST 1 RETAIL 150 150 PRODIGAL TECHNOLOGIES INC 655 CASTRO ST 2 OFFICE 50 50
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SKYLARK HEALTH LLC/SH MASSAGE 655 CASTRO ST 7&8 RETAIL 150 150 SKYLARK MASSAGE LLC 655 CASTRO ST 8 RETAIL 150 150
STARBUCKS COFFEE #5663 750 CASTRO ST REST 200 200
UPLANDME INC 785 CASTRO ST C RETAIL 150 150
SPANGLER MORTUARIES INC 799 CASTRO ST OFFICE 50 50
MOUNTAIN VIEW FUNERAL & CREMATION 805 CASTRO ST OFFICE 50 50 EXCELLENT NAILS 821 CASTRO ST RETAIL 150 150
ARUBA SALON 825 CASTRO ST RETAIL 150 150
STUDIO MV 825 CASTRO ST RETAIL 150 150
FLEUR DE LIS FLORIST 841 CASTRO ST RETAIL 150 150
EVODYNE ROBOTICS ACADEMY 881 CASTRO ST OFFICE 50 50
KHUU DENTISTRY 889 CASTRO ST OFFICE 50 50
KHUU DERMATOLOGY 889 CASTRO ST OFFICE 50 50
GINGKO FURNITURE JC FURNITURE LLC 903 CASTRO ST RETAIL 150 150 DAVID GLOBAL LLC/MEAT HOUSE 701 W EVELYN AV A REST 200 125 325 MONOLETS INC 701 W EVELYN AV B OFFICE 50 50
SAVVY CELLARS WINE 750 W EVELYN AV RETAIL 150 150
CONFLUENT INC 899 W EVELYN AV OFFICE 50 50
BENJAMIN WANG DDS 682 VILLA ST A OFFICE 50 50
SILICON VALLEY CUSTOM HOMES 682 VILLA ST C1 RETAIL 150 150 SMITH DEVELOPMENT GROUP LLC 682 VILLA ST G OFFICE 50 50 AT-BAY 701 VILLA ST OFFICE 50 50
SEASONS NOODLES & DUMPLING INC 702 VILLA ST REST 200 200 KELLY'S HEALING MASSAGE 714 VILLA ST RETAIL 150 150
LOVE GLOW 720 VILLA ST RETAIL 150 150
CHI & QIN INC 726 VILLA ST RETAIL 150 75 225
SALON FINESSE 732 VILLA ST RETAIL 150 150
EYEBROW THREADING & MAKEUP 732 VILLA ST RETAIL 150 150 CAFE86 MOUNTAIN VIEW 738 VILLA ST REST 200 200
HAPPY LEMON 742 VILLA ST REST 200 200
BELLA ON VILLA SALON 744 VILLA ST RETAIL 150 150
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SUGAR SPA 746 VILLA ST RETAIL 150 150
PLAN A INC 759 VILLA ST A OFFICE 50 50
LIEW DESIGN INC 759 VILLA ST D OFFICE 50 50
CRYSTAL READINGS 831 VILLA ST RETAIL 150 150
PRINCE FEN GUIZHOU CUISINE SERVICE 841 VILLA ST REST 200 200 ORBIT & RUST 845 VILLA ST RETAIL 150 150
VERDE TEA & ESPRESSO BAR 852 VILLA ST REST 200 200
PHO TO CHAU 999 INC 853 VILLA ST REST 200 200
WINK BEAUTY INC 854 VILLA ST RETAIL 150 150
IMAGINE HAIR SALON 857 VILLA ST RETAIL 150 150
HAPPY FEET FOOT SPA 858 VILLA ST RETAIL 150 150
KATSU 859 VILLA ST REST 200 200
PUREHAIR SPA INC 860 VILLA ST RETAIL 150 150
NEXT LEVEL BOARD GAME CAFE 888 VILLA ST RETAIL 150 150 R&S MOUNTAIN PLAZA LLC 888 VILLA ST OFFICE 50 50
SILICON THERMAL INC 888 VILLA ST 110 OFFICE 50 50
CODA PROJECT INC 888 VILLA ST 4 OFFICE 50 50
KDB SILICON VALLEY LLC 888 VILLA ST 500 OFFICE 50 50
EXAFUNCTION INC 900 VILLA ST OFFICE 200 200
CHEZ T J INC 938 VILLA ST REST 200 200
LEGALZOOM INC 954 VILLA ST OFFICE 50 50
BETTERHELP COMPILE INC 990 VILLA ST RETAIL 150 150
FLUTTERFLOW INC 607 W DANA ST A RETAIL 150 150
MIDTOWN ECOMMERCE LLC 607 W DANA ST E OFFICE 50 50
THREAD THEORY 607 W DANA ST F RETAIL 150 150
J&S SALON 607 W DANA ST G RETAIL 150 150
SUSHI TOMI RESTAURANT 607 W DANA ST H REST 200 200
HAIR BY HEINZ 617 W DANA ST RETAIL 150 150
YELLOWBRICK DATA INC 660 W DANA ST OFFICE 50 50
YUAN MING ACUPUNCTURE CLINIC INC 676 W DANA ST OFFICE 50 50 BOYA MA 676 W DANA ST OFFICE 50 50
2025 DBA Annual Report Page 20
MILLET HEALTH SPA 688 W DANA ST RETAIL 150 150
TIYAS TOUCH 692 W DANA ST RETAIL 150 150
WARM DAY SPA 692 W DANA ST A RETAIL 150 150
COMMUNITY CARE ED SERVICES 694 W DANA ST OFFICE 50 50
ELEGANCE HAIR SALON 696 W DANA ST RETAIL 150 150
A HEALTH CENTER MEDICAL GROUP 696 W DANA ST OFFICE 50 50 TANDOORI JUNCTION 698 W DANA ST REST 200 200
ALBERTO'S 736 W DANA ST REST 200 200
KAKAROTO JAPANESE RESTAURANT 743 W DANA ST REST 200 200 SHP DANA LLC 747 W DANA ST RETAIL 150 150
NATURE MAGIC ACUPUNCTURE 762 W DANA ST OFFICE 50 50
E & W NATURAL WAY 762 W DANA ST RETAIL 150 150
NANCY ANN GEE ATTORNEY AT LAW 774 W DANA ST OFFICE 50 50 298 CASTRO PARTNERS LLC 812 W DANA ST OFFICE 50 50
RESEMBLE AI 812 W DANA ST RETAIL 150 150
ESSENCE SALON 826 W DANA ST RETAIL 150 150
MOVING OPTIMAL CHIROPRACTIC 838 W DANA ST OFFICE 50 50 WELL HEALTH ACUPUNCTURE 838 W DANA ST OFFICE 50 50
ZOETIC WELLNESS ACUPUNCTURE LLC 838 W DANA ST RETAIL 150 150 FASHION CUTS AND BARBER SHOP 844 W DANA ST RETAIL 150 150 LA ESPUELA MEXICAN FOOD INC 854 W DANA ST REST 200 200 DEAR SEOUL 951 W DANA ST RETAIL 150 150
SULBING CAFE 975 W DANA ST REST 200 200
AERA TECHNOLOGY INC 707 CALIFORNIA ST OFFICE 50 50
HUY THANH DO DDS INC/DBA DEN 756 CALIFORNIA ST B OFFICE 50 50 756 CALIFORNIA LLC 756 CALIFORNIA ST B OFFICE 50 50
LIMON MOUNTAIN VIEW INC 800 CALIFORNIA ST 100 REST 200 200 DANA ORIENTAL MARKET 800 CALIFORNIA ST 120 RETAIL 150 150 ANKANG ACUPUNCTURE CLINIC INC 800 CALIFORNIA ST 120 OFFICE 50 50 BLACK DUCK SOFTWARE INC 800 CALIFORNIA ST 300 RETAIL 150 150 STAMPLI INC 800 CALIFORNIA ST FL 2 OFFICE 50 50
2025 DBA Annual Report Page 21
FENWICK & WEST LLP 801 CALIFORNIA ST OFFICE 50 50
CVS/ PHARMACY 850 CALIFORNIA ST RETAIL 150 150
TIKTOK US DATA SECURITY INC 250 BRYANT ST OFFICE 50 50 ANOKI INC 200 BLOSSOM LN FLOOR 3 OFFICE 50 50
SUPERHOT HOTPOT & KOREAN BBQ 210 HOPE ST REST 200 200
LAIMA LLC 210 HOPE ST 101 RETAIL 150 150
W-SPA 278 HOPE ST A RETAIL 150 150
RON IKEBE REALTOR 278 HOPE ST B RETAIL 150 150
KOI PROPERTY MANAGEMENT 278 HOPE ST B RETAIL 150 150
INSTITUTE OF VOICE/QUEEN OF GAYA 278 HOPE ST E RETAIL 150 150 EVEREST SYSTEMS INC 280 HOPE ST 2ND FL OFFICE 50 50
PACIFIC BELL 305 HOPE ST OFFICE 50 50
DATAPELAGO INC 100 VIEW ST 102 & 106 OFFICE 50 50
STUDY COM 100 VIEW ST 202 OFFICE 100 100
TOTAL 50,950
2025 DBA Annual Report Page 22
2025 DBA Annual Report Page 23
Downtown Business Association Advisory Council
(as of July 31, 2025)
Kaycee Aull, 1 Oz Coffee
Jean Boulanger, Red Rock Coffee
David Castaneda, Pokeworks
Vanessa Choeuk, Stocks & Blondes Salon
Majed Fakhouri, Crepevine
Anaya Gamow, East West Books
Nancy Gee, Law Office of Nancy Gee
Cari Gillette, Books Inc.
Ron Ikebe, Ron Ikebe Realtor
Karen Monaghan, St. Stephens Green
Juan Origel, Ava’s Market
Ryan Polakiewicz, Rootstock Wine Bar
Gisela Qasim, Ludwig’s Biergarten
Junaid Qurashi, M.Designs Architects
Marina Savinovic, Monte Carlo