ANNUAL REPORT
2026
Submitted by
The Mountain View Chamber of Commerce
Attachment 3
Table of Contents Introduction 3 Situational Overview 4 Accomplishments and Performance Over Past Year 4 Additional Plans for FY 2027 6 Budget 7 BIA Details 9 Boundaries and Benefit Zone Map 9 Method and Basis of Assessment 10 Fee Structure 11 List of Businesses 12 Downtown Business Association Advisory Council 21 Introduction This report from the Mountain View Chamber of Commerce (“Chamber”), on behalf of the Downtown Business
Association
(DBA),
was
prepared
for
City
Council
to
review
for
the
annual
reauthorization
of
the
management
of
funds
for
the
Business
Improvement
Areas
(BIAs)
pursuant
to
Section
36533
of
the
Parking
and
Business
Improvement
Law
of
1989
(Section
36500
and
following
of
the
California
Streets
and
Highways
code)
(the
“Law”).
This
report
is
for
the
City’s
fiscal
year
commencing
July
1,
2026
and
ending
June
30,
2027.
Additionally,
this
report
highlights
activity
and
accomplishments
of
the
past
year
since
the
submission
of
the
previous
report,
from
July
2025
to
June
2026.
The annual report includes: 1. Organizational overview 2. Current Year accomplishments 3. Goals for the upcoming year 4. Budget, including BIA spending 5. A list of businesses within the BIAs 6. BIA details required by the Law for the upcoming year: a. Any proposed changes in BIA boundaries and benefit zones b. Improvements and activities to be provided (covered in (3) above) c. An estimate of the cost of providing the improvements and the activities (covered in (4) above)
d. The method and basis of levying the assessment in sufficient detail to allow each business owner
to
estimate
the
amount
of
the
assessment
to
be
levied
against
his
or
her
business
e. The amount of any surplus or deficit revenues to be carried over from a previous fiscal year
(covered
in
(4)
above).
f. The amount of any contributions to be made from sources other than assessments levied pursuant
to
the
Law
(covered
in
(4)
above)
2026
DBA
Annual
Report
Page
2 The DBA is guided by an Advisory Council rather than a formal Board of Directors. The Advisory Council
meets
monthly,
under
the
direction
of
Chamber
Events
and
Marketing
Director
Marisol
Melara,
with
a
focus
on
strategic
planning
and
tactical
execution.
It
also
provides
a
strong
advocacy
voice
and
is
a
disseminator
of
information
to
the
rest
of
the
downtown.
[Note:
Marisol
left
the
Chamber
in
July
2026;
Chamber
CEO
Peter
Katz
is
serving
her
role
until
a
replacement
is
hired]
Submitted on July 14, 2026, by Peter Katz, Acting President of the Advisory Council of the Mountain View
Downtown
Business
Association,
and
CEO
of
the
Mountain
View
Chamber
of
Commerce.
Input
and
review
also
provided
by
the
DBA
Advisory
Council,
the
Board
of
Directors
of
the
Chamber
of
Commerce,
and
members
of
City
staff.
2026
DBA
Annual
Report
Page
3 Situational Overview Downtown Mountain View continues to grow and develop. From a retail perspective, vacancy is back to levels
comparable
to
pre-pandemic.
However,
the
upper
floors
are
still
experiencing
rates
of
more
than
30%,
which
directly
impacts
the
health
of
merchants
due
to
a
lower
amount
of
foot
traffic.
Still,
the
street
feels
vibrant,
especially
given
the
number
of
activations
that
the
City,
Chamber
and
DBA
have
aligned
to
initiate.
A
notable
movement
this
year
has
been
the
deepening
of
the
partnership
between
the
DBA
and
the
City
on
activations
and
activities
(such
as
the
major
sports
events
happening
in
the
Bay
Area)
as
well
as
information
collection
and
dissemination.
The
DBA
is
also
active
in
providing
input
and
insights
to
City
policies
and
operations
that
affect
the
downtown.
During the past year, the focus has been on the following areas: ● Keeping current storefronts in business and encouraging their growth ● Attracting more visitors to downtown, and in particular increasing traffic into storefronts ● Specific attention on leveraging Super Bowl and FIFA World Cup. ● Promoting new businesses that have opened ● Advocating for small businesses on a statewide scale, not just locally Accomplishments and Performance Over Past Year NEW ACCOMPLISHMENTS OF NOTE ● In September, “Meet & Greet on Castro Street” was held to allow local businesses to tell their stories
and
connect
with
the
community,
as
well
as
directly
inform
City
Council
and
Staff
on
key
issues.
The
free
event
was
hosted
by
the
Monte
Carlo
NightClub
and
a
full
house
of
150
was
in
attendance.
The
audience
was
evenly
divided
between
three
groups:
downtown
businesses,
city
staff
and
elected
officials,
and
members
of
the
public.
Each
group
was
identified
by
a
colored
nametag
to
facilitate
interaction.
20 businesses
were
represented
in
short
introductory
videos
shown,
and
four
businesses
were
featured
on
a
moderated
panel
hosted
by
the
City’s
Community
Development
Director.
The
proceedings
were
also
videotaped
by
KMVT
and
posted
on
the
web
for
wider
viewing.
Post
event
polling
of
attendees
showed
significant
new
awareness
of
downtown
businesses,
as
well
as
better
understanding
of
their
unique
offerings
and
their
challenges.
Later
polling
of
businesses
indicated
an
increase
in
visits.
● In October, the popular Oktoberfest celebration (one of the largest events downtown) was put on
by
the
DBA/Chamber
of
Commerce
in
a
new
and
larger
location
on
the
500
block
of
Castro.
With
over
12,000
attendees,
the
event
surpassed
last
year’s
attendance
by
over
16%,
helping
to
promote
visits
to
downtown
and
its
local
businesses,
and
increase
community
engagement.
● In December, in partnership with the Chamber and the City, the DBA tapped into the spirit of giving
with
a
Holiday
Blood
Drive
.
The
Stanford
Blood
Center
reported
that
almost
all
their
available
slots
were
filled
by
appointments
and
walk-ins.
● In late January and early February, the DBA partnered with the City to leverage the Super Bowl with
special
menus,
promotions
and
giveaways,
culminating
in
a
weekend
“tailgate
party”
featuring
football-themed
free
games
and
activities,
as
well
as
an
interactive
online
guides
that
detailed
places
to
eat,
stay,
and
attend
watch
parties.
2026
DBA
Annual
Report
Page
4 ● In February, Castro Street welcomed the opening of Don’t Eat Me with a ribbon cutting and promotion.
This
multi-faceted
pop-up
-
the
first
to
appear
post-pandemic
-
features
an
array
of
rotating
micro-businesses
and
products,
thereby
increasing
the
diversity
of
downtown,
attracting
more
visitors,
and
serving
as
a
pilot
for
future
creative
business
activations.
● In June and July, in partnership with the City, downtown is leveraging World Cup with “Summer
of
Soccer”
,
a
month-long
set
of
fan-friendly
celebrations.
In
addition
to
a
weekend
of
music
and
watch
parties
for
the
final,
Downtown
will
also
feature
live
music,
soccer-themed
games
and
activities,
business
specials,
and
Entertainment
Zone
festivities.
As
with
Super
Bowl,
an
interactive
online
guide
is
available
that
details
places
to
eat,
stay,
and
attend
watch
parties.
A
central
feature
is
the
Downtown
Mini
Pitch
at
580
Castro
Street,
where
the
public
can
play
pick-up
games
and
local
businesses
can
host
a
pop-up
booth.
Local
professional
sports
teams,
businesses,
and
others
will
also
stop
by
to
increase
excitement
and
attendance.
CONTINUING ACTIONS AND ACTIVITIES Staffing and Leadership ● The Chamber continues to have a dedicated staff person for the Downtown businesses, as well team
resources
to
provide
broader
and
deeper
support.
● The Advisory Council membership remains solid and repeatedly demonstrates strong engagement.
For
many
events
and
activities,
the
Council
has
taken
leadership
on
its
own,
with
limited
guidance
or
resources
from
the
Chamber
of
Commerce.
Marketing and Promotion ● Art & Wine Festival (Sept) continues to highlight and promote traffic to local downtown businesses
as
part
of
the
overall
event,
including
a
special
“local
discovery”
section
on
the
map
and
website
and
encouraging
businesses
to
have
event-themed
offers
or
displays.
Once
again,
a
special
booth
was
provided
to
promote
downtown’s
history,
highlighted
by
photos
and
books
donated
by
the
Mountain
View
Historical
Association.
● Executed existing holiday-themed events and promotions specific to downtown including Halloween
on
Castro
(October).
Events
were
well
attended
and
well
received
by
the
public
and
the
merchants.
● In June 2026, the Taste of Mountain View included 17 downtown merchants (several who were new
to
the
event),
and
attracted
500
attendees.
● For the third straight year, in February 2026 (a traditionally slow time for our merchants), a special
double-spread
ad
campaign
for
downtown
small
businesses
was
created
for
the
Los
Altos
Town
Crier.
● Artists Mountain View continues to be hosted monthly at Red Rock Coffee to promote aspiring local
artists,
facilitate
opportunities
for
public
display,
and
bring
more
vitality
to
downtown.
● Continue to maintain a strong social media presence, including use of a dedicated contractor.
Postings
occur
at
a
minimum
of
five
times
a
week.
● Continue to publicize downtown businesses and promote foot traffic with a printed and online Community
Guide
&
Business
Directory,
featuring
a
detailed
and
updated
Shopping
Map
of
Downtown
and
highlighting
specific
downtown
points
of
interest.
5000
hard
copies
are
printed
and
distributed
to
more
than
75 strategic
locations.
● Continue to pitch stories to local press and make introductions to local businesses, obtaining notable
media
coverage
on
events,
mentions
for
Castro
Street,
and
quotes/spotlights
for
specific
businesses.
● Continue to produce fliers, posters and other collateral as needed. 2026
DBA
Annual
Report
Page
5 Advocacy and City Relations ● The DBA has been actively involved with advocating for an Entertainment Zone to be established
for
the
100-300
blocks,
and
working
closely
with
the
City
staff
on
its
proposals
to
City
Council.
● Performed strong advocacy efforts on behalf of downtown merchants with California Attorney General
Rob
Bonta,
most
specifically
on
the
impact
of
tariffs
on
small
businesses.
Participated
in
regional
roundtables
and
news
conferences.
The
State’s
lawsuit
against
the
White
House’s
policies
was
ultimately
successful.
● Assist City in the promotion of its Downtown facade and furniture improvement grants. ● DBA (as part of the Chamber) has weekly meetings with the Economic Development team to strategize,
coordinate
efforts,
trade
information,
and
raise
issues.
● Continue to support the City’s existing and developing strategic plans with relevance to Downtown,
including
the
updating
of
the
Downtown
Precise
Plan
and
Economic
Vitality
Strategy.
● Continue to be the voice of downtown on city initiatives, including elevating issues and concerns to
key
city
staff
that
are
both
broad
in
scope
as
well
as
specific
to
individual
businesses,
and
advocate
for
changes
that
improve
the
economic
vibrancy
of
downtown.
Hold
direct
conversations
with
the
various
City
departments
and
present
at
public
meetings
on
their
behalf.
● The Advisory Council and DBA mailing lists continue to be highly effective dispersion points for
City
messages,
directives,
and
general
information
directed
to
downtown.
Special
informative
collateral
have
been
created
in
both
printed
and
electronic
versions.
● Continue to represent the interests of DBA members on the Downtown Committee. Operations and Direct Business Assistance ● Outreach and personal touch via live visits, email, newsletters, eBlasts, printed collateral, and phone
remains
very
strong.
Direct
contact
is
maintained
with
over
200
downtown
businesses.
● Collaboration between businesses on common issues, shared promotions, and special tools such as
coupons
and
gift
cards
remains
strong.
● In partnership with the City, regular surveys to determine needs, issues, and situational changes have
been
performed
(as
well
as
policy-related
outreach
noted
above).
Additional Plans for FY 2027 The continuing actions and activities noted above remain important components of the work plan for FY 2027.
Additionally,
we
plan
to
undertake
the
following,
some
of
which
were
deferred
from
2026:
New Events ● Revise and hold an iteration of “Meet & Greet on Castro Street” to highlight additional businesses
and
delve
deeper
into
areas
for
attention
and
action.
● Evaluate seasonal opportunities for activations Marketing and Promotion ● Reimage and relaunch DBA’s web resources, and incorporate into high traffic sites such as ilovemv.org
and
chambermv.org
● Promote existing public art as well as incorporate more public art to increase vibrancy of the street
and
attract
more
visitors.
2026
DBA
Annual
Report
Page
6 Advocacy and City/County Relations ● Work with Rep Liccardo’s team on introducing national legislation regarding “fix-it” periods for ADA
lawsuits
filed
in
Federal
court.
In
parallel,
and
In
partnership
with
the
City,
craft
and
launch
an
ADA
/
CASPs
inspection
program
as
a
preventative
measure.
● Continue to work with the City to refine the permitting process. Operations and Direct Business Assistance ● Attend Neighborhood Association meetings as well as invite representatives and community members
to
the
monthly
DBA
meeting
to
continue
building
stronger
relationships,
share
concerns,
further
understanding,
and
work
on
win-win
scenarios.
● Continue to examine and validate the value proposition of the DBA and the Chamber with downtown
businesses
to
ensure
they
are
being
served
optimally
and
billed
appropriately.
In
partnership
with
the
City,
determine
the
best
method
for
securing
funds
to
properly
promote
downtown,
including
a
renewed
BIA,
a
Property
Based
Improvement
District
(PBID)
or
other
mechanism.
Note
that
is
likely
a
multi-year
project..
Budget
As the DBA is leveraging the Chamber’s wider range of resources and offerings, many of the line items below
reflect
percentages
of
the
Chamber’s
revenue
and
expenses.
Note
that
the
Chamber’s
fiscal
year
maps
to
the
calendar
year
(January
1 to
December
31).
2026
DBA
Annual
Report
Page
7 Notes: ● Only events that fully support the DBA have revenue and expense entries. ● 2027 will be an adjustment year for Oktoberfest as the 590 Castro lot and Wells Fargo Bank building
will
no
longer
be
available.
● Regarding salaries, a percentage of each Chamber staff member’s time is being allocated to support
the
DBA.
The
sum
of
these
staff
costs,
including
payroll,
insurance,
and
other
human
resource
expenses,
is
entered
on
this
line.
● Time allocation is as follows: 40% of the Chamber Membership Events and Marketing Director and President of the DBA
(Marisol
Melara/TBD)
10% of the Chamber CEO (Peter Katz) 10% of the Chamber Membership Director (Priscilla Hernandez/Jayne Riemer-Chishty) 10% of the Chamber Business and Community Development Specialist (Jesse Cupp) Note that actuals for July through September will likely vary due to staffing changes for the Events
and
Marketing
Director.
Per Law, requirement E (noted under item 6 on Page 3), the amount of any surplus or deficit revenues to be
carried
over
from
a
previous
fiscal
year
is
zero.
Per Law, requirement F (noted under item 6 on Page 3), the amount of any contributions to be made from
sources
other
than
assessments
levied
pursuant
to
the
Law
is
zero.
2026
DBA
Annual
Report
Page
8 BIA Details
Boundaries and Benefit Zone Map
2026
DBA
Annual
Report
Page
9 Per Law, requirement A (noted under item 6 on Page 3), there have been no changes in the BIA boundaries
or
benefit
zones
within
the
DBA
and
no
changes
are
proposed.
The
current
boundaries
are
depicted
on
the
map
above.
The
area
of
the
DBA
is
referred
to
as
“Downtown.”.
Method and Basis of Assessment Per Law, requirement A (noted under item 6 on Page 3), there are no proposed changes to the assessment
fee
or
structure.
It has been consistently demonstrated that the typical BIA program places a higher priority on activities such
as
commercial
marketing.
As
a
result,
the
retail
and
restaurant
establishments
in
the
BIA
are
assessed
more
than
service
and
professional
businesses
in
the
district.
The location of a business also determines the degree of benefit that accrues to that business. Centrally located
businesses
tend
to
benefit
more,
as
do
businesses
located
on
the
ground
floor.
For this reason, #1 and #2 benefit zones have been identified for the BIA. A second criterion is used in the BIA to determine benefit. This criterion, the size of the business, takes into
consideration
the
total
square
footage
of
the
business.
Definitions of Business Types in the Downtown Business Improvement Area Retailers and Restaurants Businesses that buy or resell goods such as clothing stores, shoe stores, office supplies as well as businesses
that
sell
prepared
food
and
drink.
Service Businesses Businesses that sell services such as beauty or barber shops, repair shops, most automotive businesses,
dry
cleaners,
art
and
dance
studios,
printing
firms,
film
processing
companies,
travel
agencies,
entertainment
businesses
such
as
theaters,
etc.
Professional Businesses Businesses that require advanced and/or specialized licenses or academic degrees such as architects,
engineers,
attorneys,
chiropractors,
dentists,
doctors,
accountants,
optometrists,
realtors,
insurance
brokers,
venture
capital
firms,
consultants,
advertising
and
marketing
professionals
and
mortgage
brokers
and
similar
professions.
Additional clarification on business definitions will be defined according to Section 18.2 (Definitions) of the Mountain View Municipal Code. No business types are exempt from fees.
2026
DBA
Annual
Report
Page
10 Fee Structure BIA #1 - Evelyn Avenue to High School Way, and two blocks on both sides of Castro St. Restaurant $200 Retail $150 Office $50 Bank $150 BIA #2 - 100-300 blocks of Castro St. (the historical section, based on square footage) 0-2999 sq ft 3000-7999 sq ft 8000 sq ft.+ Restaurant $125 $150 $175 Retail $75 $100 $125 Office $25 $50 $75
2026
DBA
Annual
Report
Page
11 List of Businesses BUSINESS NAME STREET ADDRESS TYPE BIA 1 BIA 2 TOTAL C-INFINITY INC 200 BLOSSOM LN 1ST FLR RETAIL 150 150 LIGHTMATTER INC 250 BRYANT ST RETAIL 150 150 AERA TECHNOLOGY INC 707 CALIFORNIA ST OFFICE 50 50 HUY THANH DO DDS dba DENTAL FABULOUS 756 CALIFORNIA ST B OFFICE 50 50 756 CALIFORNIA LLC 756 CALIFORNIA ST B OFFICE 50 50 LIMON MOUNTAIN VIEW INC 800 CALIFORNIA ST 100 REST 200 200 DANA ORIENTAL MARKET 800 CALIFORNIA ST 120 RETAIL 150 150 ANKANG ACUPUNCTURE CLINIC INC 800 CALIFORNIA ST 120 OFFICE 50 50 BLACK DUCK SOFTWARE INC 800 CALIFORNIA ST 300 RETAIL 150 150 STAMPLI INC 800 CALIFORNIA ST FL 2 OFFICE 50 50 FENWICK & WEST LLP 801 CALIFORNIA ST OFFICE 50 50 CVS/ PHARMACY 850 CALIFORNIA ST RETAIL 150 150 HAPPY LAMB HOT POT 102 CASTRO ST REST 200 150 350 VASO AZZURRO RISTORANTE 108 CASTRO ST REST 200 125 325 MIAN SICHUAN NOODLES 110 CASTRO ST REST 200 150 350 LANTINGXU ONE 124 CASTRO ST REST 200 125 325 OREN'S HUMMUS MOUNTAIN VIEW LLC 126 CASTRO ST REST 200 125 325 FOUR SEASONS TEA HOUSE HOT POT 134 CASTRO ST REST 200 200 MAKKEE DESSERT & TEA 134 CASTRO ST A REST 200 125 325 OLYMPUS CAFFE AND BAKERY 135 CASTRO ST REST 200 125 325 ASIAN BOX 142 CASTRO ST REST 200 125 325 YIFANG MOUNTAIN VIEW 143 CASTRO ST RETAIL 150 125 275 THE PIZZA ALLIANCE 3 dba BLUE LINE PIZZA 146 CASTRO ST REST 200 125 325 AMARIN THAI CUISINE 147 CASTRO ST REST 200 125 325 MONTA VISTA CAPITAL MANAGEMENT LLC 147 CASTRO ST 3RD FL OFFICE 50 25 75 AI SQUARED GLOBAL INC 147 CASTRO ST FL 2 RETAIL 150 75 225 OSO SEMICONDUCTOR 148 CASTRO ST B1 OFFICE 50 25 75 BESPOKELABS AI INC 148 CASTRO ST B2 RETAIL 150 75 225 RAMEN IZAKAYA YU-GEN 152 CASTRO ST REST 200 125 325 Q T FAM INC 153 CASTRO ST REST 200 150 350 ARTA FINANCE INC 153 CASTRO ST 200 OFFICE 50 50 100 VERGESENSE 153 CASTRO ST 300 OFFICE 50 50 100 FISH WITH YOU CA LLC 156 CASTRO ST REST 200 125 325
2026
DBA
Annual
Report
Page
12 DOPPIO ZERO 160 CASTRO ST REST 200 125 325 CASTRO HEIGHTS/171 CASTRO PROPERTY 169 CASTRO ST 2 RETAIL 150 150 CASTRO HEIGHTS/171 CASTRO PROPERTY 169 CASTRO ST 3 RETAIL 150 150 CASTRO HEIGHTS/171 CASTRO PROPERTY 169 CASTRO ST 4 RETAIL 150 150 CASTRO HEIGHTS/171 CASTRO PROPERTY 169 CASTRO ST 5 RETAIL 150 150 CASTRO HEIGHTS/171 CASTRO PROPERTY 169 CASTRO ST 6 RETAIL 150 150 KITTY NOODLE HOUSE 174 CASTRO ST REST 200 150 350 UDON MUGIZO 180 CASTRO ST REST 200 125 325 HUMMUS MEDITERRANEAN KITCHEN 185 CASTRO ST REST 200 125 325 LA FONTAINE RESTAURANT 186 CASTRO ST REST 200 125 325 EUREKA RESTAURANT GROUP 191 CASTRO ST REST 200 150 350 DOCYT INC 191 CASTRO ST FL2 RETAIL 150 100 250 TRESTIERRAS LLC dba AGAVE 194 CASTRO ST REST 200 150 350 FLOW SPECIALTY INSURANCE INC 196 CASTRO ST A OFFICE 50 25 75 ANOKI INC 196 CASTRO ST A RETAIL 150 75 225 ACTIVELOOP dba SNARK AI 196 CASTRO ST C OFFICE 50 25 75 VELOCITY SOFTWARE 196 CASTRO ST D OFFICE 50 25 75 RED ROCK COFFEE 201 CASTRO ST 1 REST 200 150 350 ALEXANDER'S PATISSERIE 209 CASTRO ST REST 200 150 350 HONG KONG BAKERY 210 CASTRO ST REST 200 125 325 POKEWORKS 211 CASTRO ST REST 200 125 325 MAISON ALYZEE CORP 212 CASTRO ST REST 200 125 325 CYBERHAVEN 215 CASTRO ST 2 RETAIL 150 125 275 UTOPAI STUDIOS INC 215 CASTRO ST FL 3 RETAIL 150 125 275 OX9 LANZHOU HANDPULLED NOODLES 216 CASTRO ST REST 200 125 325 UME TEA 220 CASTRO ST REST 200 125 325 ST STEPHENS GREEN 223 CASTRO ST REST 200 125 325 MONTE CARLO INC 228 CASTRO ST REST 200 175 375 RISTORANTE DON GIOVANNI 235 CASTRO ST REST 200 150 350 CROSSFILL INC 238 CASTRO ST 201 RETAIL 150 75 225 YONGQIANG-MV INC dba SUSHI ARASHI 240 CASTRO ST REST 200 125 325 DES-LIAM dba MOLLY MAGEES 241 CASTRO ST REST 200 150 350 GELATO CLASSICO ITALIAN ICE CREAM 241 CASTRO ST B REST 200 125 325 ZHANG LIANG MALA TANG 246 CASTRO ST REST 200 125 325 THERAPY STORES INC 250 CASTRO ST RETAIL 150 75 225 OPAL NIGHTCLUB CORP 251 CASTRO ST RETAIL 150 100 250
2026
DBA
Annual
Report
Page
13 AOM MASSAGE LLC 252 CASTRO ST RETAIL 150 75 225 CENTER TAILOR & ALTERATIONS INC 257 CASTRO ST RETAIL 150 75 225 ART FRAME STUDIO 257 CASTRO ST 100 OFFICE 50 75 125 ROBERT CHANG AGENCY 257 CASTRO ST 105 OFFICE 50 25 75 CYH INC 257 CASTRO ST 105 OFFICE 50 25 75 KLF 257 CASTRO ST 105 OFFICE 50 25 75 LEELAWADEE THAI CLASSIC MASSAGE 257 CASTRO ST 106 RETAIL 150 75 225 FACIAL TOWN 257 CASTRO ST 106 RETAIL 150 75 225 INABA GIFTS 257 CASTRO ST 108 RETAIL 150 75 225 CAR AND TRUCK REGISTRATION 257 CASTRO ST 110 RETAIL 150 75 225 SSGI ASIA INC 257 CASTRO ST 201 OFFICE 50 25 75 AMERICAN VACATION TRAVEL AGENT 257 CASTRO ST 204 OFFICE 50 25 75 JENNIFER RAYA GONZALEZ INSURANCE AGENCY 257 CASTRO ST 209 RETAIL 150 75 225 FRACTA 257 CASTRO ST 210 RETAIL 150 75 225 SATIN ELECTROLYSIS 257 CASTRO ST 214 RETAIL 150 75 225 HYFLOW MASSAGE LLC 257 CASTRO ST 214 RETAIL 150 75 225 CENTRL INC 257 CASTRO ST 215 OFFICE 50 25 75 LAMAMED SOLUTIONS INC 257 CASTRO ST 216 OFFICE 50 25 75 SIMPLESOFT INC 257 CASTRO ST 220 OFFICE 50 25 75 MOUNTAIN VIEW SERVICE CENTER 257 CASTRO ST 222 OFFICE 50 25 75 TERRA HOLDINGS 257 CASTRO ST 224 RETAIL 150 75 225 BC CHICKEN SAN JOSE LLC dba BONCHON 260 CASTRO ST REST 200 125 325 262 PHOENIX MASSAGE SPA 262 CASTRO ST RETAIL 150 100 250 ACTION PROPERTIES INC 268 CASTRO ST OFFICE 50 25 75 KJLINK INTERNATIONAL INC 268 CASTRO ST OFFICE 50 25 75 DKRT INC 268 CASTRO ST OFFICE 50 25 75 TRANSERA CORPORATION dba TEA ERA 271 CASTRO ST REST 200 125 325 YUAN CORPORATION dba QUEEN HOUSE 273 CASTRO ST REST 200 125 325 WE FASHION SAMPLE SALE 275 CASTRO ST RETAIL 150 100 250 POMO dba MACHFLOW 277 CASTRO ST 2ND FLR RETAIL 150 75 225 GMI CLOUD US INC 278 CASTRO ST RETAIL 150 125 275 BOTHAUS dba HILLBOT 278 CASTRO ST RETAIL 150 125 275 BOTHAUS dba COMOCO LABS 278 CASTRO ST RETAIL 150 125 275 MADEBY MAKER STUDIO 279 CASTRO ST RETAIL 150 100 250 STOCKS OF BLONDES SALON 282 CASTRO ST RETAIL 150 125 275
2026
DBA
Annual
Report
Page
14 SEVENTH HOUSE HAIR LLC 282 CASTRO ST RETAIL 150 75 225 SHEAR DESIRE SALON 282 CASTRO ST RETAIL 150 75 225 SHIRIN BEAUTY 282 CASTRO ST RETAIL 150 75 225 INORBIT 285 CASTRO ST RETAIL 150 75 225 MANTRA INDIA 288 CASTRO ST REST 200 125 325 ASH SHOPS dba ICE CREAM KWEEN / ICICLES 292 CASTRO ST REST 200 125 325 DON'T EAT ME! 293 CASTRO ST RETAIL 150 75 225 NICK THE GREEK 298 CASTRO ST REST 200 125 325 EASY FOODS COMPANY INC 299 CASTRO ST RETAIL 150 100 250 CREPEVINE 300 CASTRO ST RETAIL 150 125 275 SHP CASTRO LLC 301 CASTRO ST RETAIL 150 100 250 BLOOMSGIVING 301 CASTRO ST 100 RETAIL 150 75 225 CREATIFY LAB INC 301 CASTRO ST 150 & 200 RETAIL 150 100 250 GROQ INC 301 CASTRO ST 200 OFFICE 50 50 100 NEW MONGOLIAN BBQ 304 CASTRO ST REST 200 125 325 PARIS BAGUETTE 315 CASTRO ST REST 200 125 325 BOOKS INC / BARNES & NOBLE 317 CASTRO ST RETAIL 150 100 250 EMA UNLIMITED INC 321 CASTRO ST 200 RETAIL 150 125 275 DEDUCTIVE AI INC 321 CASTRO ST 202 OFFICE 50 25 75 EAST WEST BOOKSHOP 324 CASTRO ST RETAIL 150 125 275 HEALING HANDS REIKI LLC 324 CASTRO ST RETAIL 150 75 225 ROOTSTOCK WINE BAR 331 CASTRO ST 100 REST 200 125 325 CREATIFY dba CREATIFY LAB 331 CASTRO ST 200 RETAIL 150 75 225 STARTREE INC 331 CASTRO ST 200 RETAIL 150 75 225 POKE BAR 340 CASTRO ST REST 200 125 325 SIMPLY SABOR EVENTS & CATERING 340 CASTRO ST REST 200 125 325 CREATIVE COLLECTIVE OF SV 340 CASTRO ST REST 200 125 325 MEXKOR INC dba AVA'S DOWNTOWN MKT 340 CASTRO ST RETAIL 150 125 275 SERENDE CORP CAFE BAKLAVA 341 CASTRO ST REST 200 125 325 FOUR CONNECTIONS ORIENTAL MEDICINE 341 CASTRO ST D OFFICE 50 25 75 JST ACUPUNCTURE 341 CASTRO ST D OFFICE 50 25 75 ECCO INC THE FIREPLACE ELEMENT 345 CASTRO ST RETAIL 150 125 275 MR BAO / OCEAN ONE SEAFOOD 357 CASTRO ST REST 200 125 325 SAKOON 357 CASTRO ST 1&2 REST 200 150 350 KUMO AI INC 357 CASTRO ST 200 OFFICE 50 75 125 APEX BLENDS BARBER 357 CASTRO ST 6 RETAIL 150 75 225
2026
DBA
Annual
Report
Page
15 PRETTY IN SHEARS 357 CASTRO ST 6 RETAIL 150 75 225 DANDIES BARBER & BEARD STYLIST 357 CASTRO ST 7 RETAIL 150 75 225 B AND Y GIFT SHOP 361 CASTRO ST RETAIL 150 75 225 SIGHT OPTOMETRY PC 369 CASTRO ST RETAIL 150 75 225 AROSA dba LIVHOME 372 CASTRO ST RETAIL 150 75 225 HOLISTIC ACUCARE LLC 375 CASTRO ST RETAIL 150 75 225 VEE COSMETICS 380 CASTRO ST RETAIL 150 75 225 LUDWIG'S BIERGARTEN 383 CASTRO ST REST 200 175 375 MOGUL STONES INC / M. DESIGNS 384 CASTRO ST OFFICE 50 25 75 25 WEST GALLERY LLC 384 CASTRO ST 2 RETAIL 150 75 225 CASCAL 400 CASTRO ST REST 200 200 TISHMAN SPEYER PROPERTIES 400 CASTRO ST OFFICE 50 50 LANDINGAI INC 400 CASTRO ST 600 RETAIL 150 150 AI FUND 400 CASTRO ST 600 REST 200 200 AYAMA dba WORKFLOWN 400 CASTRO ST 600 RETAIL 150 150 DYNATRACE LLC 401 CASTRO ST 2ND FL OFFICE 50 50 ID ME INC 401 CASTRO ST FL 3 RETAIL 150 150 PEET'S COFFEE INC 420 CASTRO ST REST 200 200 PLAYCO GLOBAL INC 421 CASTRO ST OFFICE 50 50 SWEETGREEN 440 CASTRO ST REST 200 200 SIC-MOUNTAIN BAY PLAZA LLC 444 CASTRO ST OFFICE 50 50 HARNESS 444 CASTRO ST RETAIL 150 150 THOUGHTSPOT INC 444 CASTRO ST 1000 OFFICE 50 50 RESOURCES CONNECTION LLC 444 CASTRO ST 1110 RETAIL 150 150 THE BOSTON CONSULTING GROUP INC 444 CASTRO ST 150 OFFICE 50 50 SENTINELONE INC 444 CASTRO ST 4TH FL OFFICE 50 50 MEGAGON LABS INC 444 CASTRO ST 720 OFFICE 50 50 ORO LABS INC 444 CASTRO ST 730 RETAIL 150 150 ALPHONSO INC 444 CASTRO ST 800 RETAIL 150 125 275 ZEROMATTER TECHNOLOGIES INC 444 CASTRO ST 900 RETAIL 150 150 CASA LUPE RESTAURANT 459 CASTRO ST REST 200 200 YAKINIKU GENZA LLC 475 CASTRO ST REST 200 200 KIRIN BISTRO INC 485 CASTRO ST REST 200 200 MOUNTAIN VIEW OPTOMETRY 495 CASTRO ST RETAIL 150 150 MT VIEW - BEAN SCENE CAFE 500 CASTRO ST REST 200 200 THE PERMANENTE MEDICAL GROUP 555 CASTRO ST OFFICE 50 50
2026
DBA
Annual
Report
Page
16 MED-PROJECT 555 CASTRO ST OFFICE 100 100 THE PERMANENTE MEDICAL GROUP 565 CASTRO ST OFFICE 50 50 WELLS FARGO CLEARING SERVICES LLC 599 CASTRO ST OFFICE 50 50 THE SOBRATO ORGANIZATION 599 CASTRO ST 400 OFFICE 50 50 SOBRATO CONSTRUCTION CORP 599 CASTRO ST 400 RETAIL 150 150 SOBRATO BUILDERS INC 599 CASTRO ST 400 RETAIL 150 150 QUORA INC 605 CASTRO ST 1ST-4TH FL OFFICE 50 50 FLUENCE ENERGY LLC 605 CASTRO ST FL 3 RETAIL 150 150 STARDUST ESTATE SERVICES LLC 650 CASTRO 120-326 RETAIL 150 150 PREG MVCC LP 650 CASTRO ST RETAIL 150 150 MORGAN STANLEY SMITH BARNEY LLC 650 CASTRO ST 105 OFFICE 50 50 MEDITERRANEAN GRILL HOUSE 650 CASTRO ST 110 REST 200 200 THE UPS STORE 1847 650 CASTRO ST 120 RETAIL 150 150 FEBRUMAR LLC 650 CASTRO ST 120-271 RETAIL 150 150 SINGH TOOLS 650 CASTRO ST 120-324 RETAIL 150 150 GOLDEN STATE MOBILE DETAILING 650 CASTRO ST 120-341 RETAIL 150 150 DUARTE PRESS LLC 650 CASTRO ST 120-402 RETAIL 150 150 DUARTE INC 650 CASTRO ST 120-402 RETAIL 150 150 KOMPASS INTEGRATED SOLUTIONS INC 650 CASTRO ST 120-463 RETAIL 150 150 1 OZ COFFEE LLC 650 CASTRO ST 130 REST 200 200 SNC ENTERPRISE dba VITALITY BOWLS 650 CASTRO ST 140 REST 200 200 SITE FOR SORE EYES 650 CASTRO ST 150 RETAIL 150 150 JENNY CHEUNG OD 650 CASTRO ST 150 OFFICE 50 50 LE BOULANGER 650 CASTRO ST 160 REST 200 200 LA MONIQUE'S NAIL SALON 650 CASTRO ST 175 RETAIL 150 150 MASA SUSHI JAPAN 650 CASTRO ST 180 REST 200 200 WASHMIX INC 650 CASTRO ST 185 RETAIL 150 150 ALTO NEUROSCIENCE INC 650 CASTRO ST 450 OFFICE 50 50 GIOVANNA'S FINE JEWELER 655 CASTRO ST 1 RETAIL 150 150 PRODIGAL TECHNOLOGIES INC 655 CASTRO ST 2 OFFICE 50 50 SKYLARK HEALTH LLC dba SH MASSAGE 655 CASTRO ST 7&8 RETAIL 150 150 SKYLARK MASSAGE LLC 655 CASTRO ST 8 RETAIL 150 150 STARBUCKS COFFEE #5663 750 CASTRO ST REST 200 200 UPLANDME INC 785 CASTRO ST C RETAIL 150 150 GRANICA COMPUTING INC 787 CASTRO ST OFFICE 50 50 SPANGLER MORTUARIES INC 799 CASTRO ST OFFICE 50 50
2026
DBA
Annual
Report
Page
17 MOUNTAIN VIEW FUNERAL & CREMATION 805 CASTRO ST OFFICE 50 50 EXCELLENT NAILS 821 CASTRO ST RETAIL 150 150 ARUBA SALON 825 CASTRO ST RETAIL 150 150 STUDIO MV 825 CASTRO ST RETAIL 150 150 FLEUR DE LIS FLORIST 841 CASTRO ST RETAIL 150 150 EVODYNE ROBOTICS ACADEMY 881 CASTRO ST OFFICE 50 50 KHUU DENTISTRY 889 CASTRO ST OFFICE 50 50 KHUU DERMATOLOGY 889 CASTRO ST OFFICE 50 50 GINGKO FURNITURE JC FURNITURE LLC 903 CASTRO ST RETAIL 150 150 SHP DANA LLC 747 DANA ST RETAIL 150 150 SUPERHOT HOTPOT & KOREAN BBQ 210 HOPE ST REST 200 200 LAIMA LLC 210 HOPE ST 101 RETAIL 150 150 WELLNESS SPA 278 HOPE ST A RETAIL 150 150 RON IKEBE REALTOR 278 HOPE ST B RETAIL 150 150 KOI PROPERTY MANAGEMENT 278 HOPE ST B RETAIL 150 150 INSTITUTE OF VOICE dba QUEEN OF GAYA 278 HOPE ST E RETAIL 150 150 EVEREST SYSTEMS INC 280 HOPE ST 2ND FL OFFICE 50 50 PACIFIC BELL 305 HOPE ST OFFICE 50 50 DATAPELAGO INC 100 VIEW ST 102 & 106 OFFICE 50 50 STUDY COM 100 VIEW ST 202 OFFICE 100 100 STARTREE INC 100 VIEW ST 204 OFFICE 50 50 AT-BAY 701 VILLA ST OFFICE 50 50 SEASONS NOODLES & DUMPLING INC 702 VILLA ST REST 200 200 KELLY'S HEALING MASSAGE 714 VILLA ST RETAIL 150 150 LOVE GLOW 720 VILLA ST RETAIL 150 150 CHI & QIN INC 726 VILLA ST RETAIL 150 75 225 SALON FINESSE 732 VILLA ST RETAIL 150 150 EYEBROW THREADING & MAKEUP 732 VILLA ST RETAIL 150 150 MILKTOPIA MTV dba T CASTLE 738 VILLA ST REST 200 200 HAPPY LEMON 742 VILLA ST REST 200 200 BELLA ON VILLA SALON 744 VILLA ST RETAIL 150 150 SUGAR SPA 746 VILLA ST RETAIL 150 150 PLAN A INC 759 VILLA ST A OFFICE 50 50 LIEW DESIGN INC 759 VILLA ST D OFFICE 50 50 CRYSTAL READINGS 831 VILLA ST RETAIL 150 150 PRINCE FEN GUIZHOU CUISINE SERVICE LLC 841 VILLA ST REST 200 200
2026
DBA
Annual
Report
Page
18 ORBIT & RUST 845 VILLA ST RETAIL 150 150 VERDE TEA & ESPRESSO BAR 852 VILLA ST REST 200 200 PHO TO CHAU 999 INC 853 VILLA ST REST 200 200 MUSE BEAUTY SPA 854 VILLA ST RETAIL 150 75 225 IMAGINE HAIR SALON 857 VILLA ST RETAIL 150 150 HAPPY FEET FOOT SPA 858 VILLA ST RETAIL 150 150 KATSU 859 VILLA ST REST 200 200 PUREHAIR SPA INC 860 VILLA ST RETAIL 150 150 L2 NAIL SALON INC 860 VILLA ST RETAIL 150 150 NEXT LEVEL BOARD GAME CAFE 888 VILLA ST RETAIL 150 150 R&S MOUNTAIN PLAZA LLC 888 VILLA ST OFFICE 50 50 SILICON THERMAL INC 888 VILLA ST 110 OFFICE 50 50 CODA PROJECT INC 888 VILLA ST 4 OFFICE 50 50 KDB SILICON VALLEY LLC 888 VILLA ST 500 OFFICE 50 50 ZEROMATTER TECHNOLOGIES INC 900 VILLA ST RETAIL 150 150 CHEZ T J INC 938 VILLA ST REST 200 200 LEGALZOOM INC 954 VILLA ST OFFICE 50 50 EXAFUNCTION INC 990 VILLA ST RETAIL 300 300 ABAKA AI dba ASTRABRIGHT ANALYTICS 990 VILLA ST RETAIL 150 150 FLUTTERFLOW INC 607 W DANA ST A RETAIL 150 150 MIDTOWN ECOMMERCE LLC 607 W DANA ST E OFFICE 50 50 THREAD THEORY 607 W DANA ST F RETAIL 150 150 J&S SALON 607 W DANA ST G RETAIL 150 150 SUSHI TOMI RESTAURANT 607 W DANA ST H REST 200 200 HAIR BY HEINZ 617 W DANA ST RETAIL 150 150 YELLOWBRICK DATA INC 660 W DANA ST OFFICE 50 50 OPUSCLIP INC 660 W DANA ST RETAIL 150 150 YUAN MING ACUPUNCTURE CLINIC INC 676 W DANA ST OFFICE 50 50 BOYA MA 676 W DANA ST OFFICE 50 50 MILLET HEALTH SPA 688 W DANA ST RETAIL 150 150 TIYAS TOUCH 692 W DANA ST RETAIL 150 150 WARM DAY SPA 692 W DANA ST A RETAIL 150 150 GOLDEN OASIS MASSAGE 692 W DANA ST A RETAIL 150 150 ELEGANCE HAIR SALON 696 W DANA ST RETAIL 150 150 A HEALTH CENTER MEDICAL GROUP 696 W DANA ST OFFICE 50 50 TANDOORI JUNCTION 698 W DANA ST REST 200 200
2026
DBA
Annual
Report
Page
19 ALBERTO'S 736 W DANA ST REST 200 200 MSF GROUP dba KAKAROTO JAPANESE REST 743 W DANA ST REST 200 200 DANA STREET ROASTING COMPANY 744 W DANA ST REST 200 200 SAGESURE INSURANCE MANAGERS 747 W DANA ST 1ST FLOOR RETAIL 150 150 E & W NATURAL WAY 762 W DANA ST RETAIL 150 150 NATURE MAGIC ACUPUNCTURE 762 W DANA ST OFFICE 50 50 NANCY ANN GEE ATTORNEY AT LAW 774 W DANA ST OFFICE 50 50 298 CASTRO PARTNERS LLC 812 W DANA ST OFFICE 50 50 RESEMBLE AI 812 W DANA ST RETAIL 150 150 ESSENCE SALON 826 W DANA ST RETAIL 150 150 MOVING OPTIMAL CHIROPRACTIC 838 W DANA ST OFFICE 50 50 WELL HEALTH ACUPUNCTURE 838 W DANA ST OFFICE 50 50 ZOETIC WELLNESS ACUPUNCTURE LLC 838 W DANA ST RETAIL 150 150 NOVA SPA 840 W DANA ST RETAIL 150 150 FASHION CUTS AND BARBER SHOP 844 W DANA ST RETAIL 150 150 LA ESPUELA MEXICAN FOOD INC 854 W DANA ST REST 200 200 FEARLESS FROG MEDIA 927 W DANA ST RETAIL 150 150 DEAR SEOUL 951 W DANA ST RETAIL 150 150 SULBING CAFE 975 W DANA ST REST 200 200 MEAT HOUSE / WAN HE GROUP 701 W EVELYN AV REST 200 200 SAVVY CELLARS WINE 750 W EVELYN AV RETAIL 150 150 CONFLUENT INC 899 W EVELYN AV OFFICE 50 50 TOTAL 42,300 12,750 55,050
2026
DBA
Annual
Report
Page
20 Downtown Business Association Advisory Council (as of June 30, 2026) Aaliyah Abukhdeir, Mediterranean Grill House Kaycee Aull, 1 Oz Coffee Jean Boulanger, Red Rock Coffee David Castaneda, Pokeworks Vanessa Choeuk, Stocks & Blondes Salon Elly Enriquez, Asian Box Denielyn Figueroa, Poké Bar Anaya Gamow, East West Books Marco Garcia, Simply Sabor Nancy Gee, Law Office of Nancy Gee Cari Gillette, Books Inc. Ron Ikebe, Ron Ikebe Realtor Mark Kelly, St. Stephens Green Diem Nguyen, MadeBy Maker Studio Juan Origel, Ava’s Downtown Market Angela Pace, Blue Line Pizza David Paragarcia, Alexander’s Patisserie Ryan Polakiewicz, Rootstock Wine Bar Gisela Qasim, Ludwig’s Biergarten Junaid Qurashi, M. Designs Architects Marina Savinovic, Monte Carlo Jason Woods, Eureka!
2026
DBA
Annual
Report
Page
21