Napa City Council
July 19, 2022

Submit Date: May 27, 2022
First Name Middle Initial Last Name
Email Address
Street Address Suite or Apt
City State Postal Code
Primary Phone Alternate Phone
Employer Job Title
City of Napa Boards & Commissions
Profile
Mailing Address (if different than Resident Address above) Length of Residence in the City of Napa:

Length of Residence in the County of Napa:
10 years
Registered to vote in the City of Napa?
Yes No
Ethnicity *
Caucasian/Non-Hispanic
Interests & Experiences
Which Boards would you like to apply for?
Napa Valley Transportation Authority (NVTA) Active Transportation Advisory Committee (ATAC) :

Appointed
colin petheram

NAPA CA 94558

Hall Wines Wine Educator
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Upload a Resume
Community Service Experience:

San Francisco LGBT Center - 2008-2010 La Raza Centro Legal - 2002-2006 Education:

BA Geography/Economics - London University 1977 MA TV/Radio Production - San Francisco State 1984 Other relevant experience or expertise:

Through my career with ATT I worked with many community groups and enabled them to get involved in public advocacy roles. I have a proven record, in my resume, of building partnerships at ATT, while working at Design Line Construction and my current role at Hall Wines.

Additional Questions
What is your understanding of the role and responsibility of this board? To help develop policies that will enable NVTA to create stronger and safer policies for the county roads, sidewalks and pathways. To find ways to increase the use of bicycles and walking as viable alternatives to driving. To build partnerships with the Vine Trail and other advocacy organizations to create a consistent and expansive network of bicycle paths and walk ways.

Have you ever attended a meeting of this board? If so, how many? Yes, 12
What duties of this board are most interesting to you?
Working to enhance opportunities for cyclists and pedestrians.

What activities of this board are least interesting to you? None.

What programs or projects would you like to see improved or implemented? Safer bike lanes on busy streets and better signage to direct cyclists and pedestrians away for streets with heavy traffic. Better contiguous sidewalks for school children and members of the public.

How would you approach improving these project(s) or program(s)? Work with other advisory panel members to develop reasonable recommendations that can be presented to NVTA and negotiated with them and other city and county stakeholders that may be obstacles to making progress.
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Are you involved in any organizations or activities that may result in a conflict of interest if you are appointed to this board?
No
Please list two local references and their phone numbers:

Vicki Kincaid Myriah Mutrux
How did you learn of this vacancy?
Internet
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Colin Petheram
Napa, CA 94558
Skills Summary:
 Strong interpersonal, written and oral communications focusing on community and government relations issues  Board membership, advocacy and fundraising for community organizations.  Faciliitating corporate advisory panels for community inclusion and market development
 Project management – focusing on budget management, project timelines and strong team relationships with stakeholders and ability to deliver to discerning and demanding clients.  Microsoft Office & Project, Video Production, Event planning Work History:

Hall Wines, St Helena 2016­2019
Hall Wines, a prestigous winery in St Helena representing Hall, Walt and Baca brands.  Owners Kathryn and Craig Hall are prominent community leaders in Napa Valley.

Wine Educator
Hosting public and private guests at both St Helena and Rutherford properties.  Guests include business groups, family celebrations and drop­in groups.  Creating a luxury experience for all guests and providing a memorable experience for everyone.

Design Line Construction, CA 2012 – 2016
Design Line Construction (DLC) is a unique company with a niche in modern residential construction.  DLC has grown during 15 years in the Bay Area and now has 20 employees and gross billings in excess of $15M/year.

Senior Project Manager
Business development – self starter working with company founder to grow revenues from $5M to $15M within two years.  Focused project management to delivery to demanding clients.  Act as primary interface for clients, subcontractors, city and state regulatory bodies and all stakeholders.  Managing 3­5 projects concurrently.  Budgets from $1.5M ­ $5M and encompass upwards of 50 subcontractors, engineers, surveyors and architects.  Sole responsibility for bringing projects to completion on budget and on time.  Manages project schedule with on­site supervisor and facilitates on­going client meetings to distribute accurate and meaningful status reports and detailed assessments of critical issues.

Riding for the Disabled (RDA), Singapore 2010­2012
RDA is an international organization focusing on equestrian activities to enhance the lifes of children with mental and physical disabilities
Fundraiser and Office Manager
Lead manager for community and corporate partnerships throughout the business and ex pat communities of Singapore.

Responsible for creating and nuturing partners through 6 funding events a year that focused on the benfits of the programs and the key role that RDA plays in the community.

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AT&T, San Francisco, CA 1996­2010
AT&T is the largest telecommunications company in the world.  In the US AT&T leads the industry in several growth categories, including mobile broadband and wireless.

Director Regulatory/ConstituencyRelations
Advocated across all community constutuencies to build inclusive public policies.  Convened and led a community advocacy group to enable AT&T to design products and market to people with disabilities. Stakeholder director for the California legislature, federal and state regulatory bodies and community/consumer groups.

Build strong relationships with California Public Utilities Commission (CPUC) commissioners and bureau staff of 200.

Issues range from pricing flexibility and public policy issues such as Environmental Issues, Net Neutrality to market inclusion of people with disabilities.
 AAPAA ­  AT&T advisory panel on access & aging.  Convened and led a national advisory panel to senior executives on marketing and accessible technology.
 Represent AT&T  at National Association of Regulated Utility Commissioners (NARUC) quarterly meetings.  NARUC is a key forum for state and federal regulators to discuss and evaluate differing regulatory models impacting all aspects of telecom.
 Create, plan and implement high visibility events at the Democratic and Republican National Conventions.  Working with key national community leaders, deliver events that are valuable to members of Congress to demonstrate their commitment to the community of people with disabilities and issues of accessible technology.  Partnered with community non­profits to provide access to corporate grants for technology development.  Worked with national leadership team on developing environmental issues ranging from ebilling and non delivery of directories to LEED certified buildings and greater energy efficiency in data centers.  Negotiate deregulation and cost savings through regulatory proceedings.  In Service Quality proceeding savings of $2MM in operating expense and lobbied with other telcos to reduce the number of reportable measures from 20 to 5.  Drive corporate goals with California legislature.  Overturn unfavorable draft legislation or work to neutralize impact through amendments.  Educate members of the California legislature and key third parties on issues including, unlisted telephone numbers, 911 access, and additional Supplier Diversity mandates.

Pacific Bell/Pacific Telesis, San Francisco, CA 1986­1996 Consumer Affairs Manager ­ External Affairs/ Video Producer, Corporate TV­External Affairs  Researched, wrote and produced segments for video magazine on corporate issues.  Format similar to “Evening Magazine”, 3­4 minute stories about issues and people in the corporation.

Education
 Master of Arts – TV and Radio Production
San Francisco State University, CA
 Bachelor of Arts ­ Economics/Political Geography
Graduated with Honors
London University, UK
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Languages
 Conversational Spanish and French
Board Memberships
 Alliance for Technology Access – 2006­2008 A national coalition of direct service providers with national leadership around public policy and global issues impacting people with disabilities.  Led national expansion of the organization and negotiated corporate partnerships to convene technology panels of mutual interest.  San Francisco LGBT Community Center – 2008­2010 An organization focusing on economic empowerment, health and wellness throughout the LGBT community.  Led corporate sponsor committee to expand funding relationships beyond original group and grew from $1M to $3M annually.  La Raza Centro Legal – 2002­2006 A grass roots organization in the San Francisco Mission district focusing on legal representation around housing and employment for mono­lingual Spanish speakers.  Organized high visibility events with key local elected officials and members of the Bar Association.

Awards
 World Institute on Disabilities (WID) – Award for Visionary Corporate Partner.  Lambda Legal – Award for corporate leadership at state and national levels.

Recreation
 Avid world traveler, Cycling, Reading – Current Affairs, European cinema ATTACHMENT 1