Business Health
Taxable Sales
Category: Business Health
Takeaway: The City of Napa's taxable sales have increased by 18.4% between Q1 2021 and Q1 2022 which is above the State average (17.7%) and below Napa County as whole (21.5%). The top two named categories for the City of Napa are Food Services and Drinking Places with 19.17% and Motor Vehicles and Parts Dealers at 13.44% of total taxable sales, both of which are greater than Napa County and California of the same category.
Description: The two charts below summarize the composition of taxable sales to track business health in terms of revenue as well as sales tax revenue for the City.
Source: California Department of Tax and Fee Administration 100%
Category in Napa County
0%
20%
40%
60%
80%
100%
California City of Napa Napa County
21.5 Change 2021 Q1 to 2022 Q1 (%) in Napa County
0 5
10 15
20 25
California City of Napa Napa County
Economic Development Dashboard
These key performance indicators gauge the City of Napa's economic performance and recovery from the COVID-19 pandemic.
Composition of Taxable Sales (Q1 2022) Taxable Sales Percent Increase (2021 Q1 to 2022 Q1)
Napa County's Gross Regional
Product (GRP) Economic Output
Category: Business Health
Takeaway: The top industries within Napa County are
Manufacturing, Government, Medical Offices,
Construction, and Visitor-Serving (Hotels, Motels, and
Restraunts).
Description: This chart tracks the top economic drivers in the County that supports Napa’s economy. It
summarizes the economic output from various
industries within Napa County for 2021. The total
economic output of Napa County is approximately
$6.67 billion dollars, of which the City of Napa
contributes 68.4% of the total economic output.
Sources: Bureau of Economic Analysis, California
EDD, EMSI (Lightcast):
100%
Industry from FY2021
Manufacturin...
Government
Medical Offi...
Construction
Other
Hotels, Mote...
Tourism Trends
Napa County's Gross Regional Product (2021)
Visitor and Tourism Trends
Category: T ourism Trends
Takeaway: Hotel occupancy is rebounding from an all-
time low due to COVID in April 2020 to pre-pandemic
levels. Occupancy rises and dips seasonally, with the
winter months having lower occupancies than summer
or fall.
Description: Occupancy rate measures how full hotels
and lodging are during a particular time, which helps
indicate the amount of visitor activity for those that
stay overnight and informs Transient Occupancy Tax
(TOT) revenue forecast.
Source: Smith Travel Research
Category: T ourism Trends
Takeaway: Average daily rates have recovered and
increased from pre-pandemic levels. Similar to
occupancy rate, the winter months have lower average
daily rates than the summer or fall.
Description: Average daily rate (ADR) refers to the
average cost of a one-night stay.
Source: Smith Travel Research
71.69%
Occupancy Rate in June 2022
0%
20%
40%
60%
80%
100%
June 2019 March 2020 December 2020 September 2021 June 2022 $360.03
Average Daily Rate in June 2022
$0
$100
$200
$300
$400
June 2019 March 2020 December 2020 September 2021 June 2022 Labor Trends
Labor Force and Employment
Category: Labor Trends
Takeaway: Both the labor force and employed residents dipped at the beginning of COVID in February 2020, with employed residents dropping by 9,600 by April 2020. Since then, both have been recovering steadily but not yet up to pre-pandemic levels.
Description: The City of Napa's labor force (dark blue line in the graph) is determined by the number of residents working or looking for work. Employed residents (light blue line in the graph) are Napa residents that are currently employed. This illustrates how many Napa residents are employed compared to the overall workforce.
Source: California EDD and Bureau of Labor Statistics. Seasonally adjusted.
Hotel Occupancy Rate (2019-2022) Average Daily Rate in Dollars (2019-2022)
30k
32k
34k
36k
38k
40k
42k
44k
February 2020 June 2020 October 2020 February 2021 June 2021 October 2021 February 2022 June 2022 Employment by Industry (Jobs in the City of Napa)
Category: Labor Trends
Takeaway: At nearly 14,000 jobs, construction, manufacturing, and logistics industries are the largest share of jobs within the City of Napa followed by commercial, visitor, and entertainment industries at 9,100 jobs.
Government and education are the third highest industry with 8,100 jobs. The City of Napa has a total of approximately 46,513 jobs.
Description: The graph and table below show the number of jobs in the City of Napa for 2021, including employed residents and inbound commuters.
Source: California EDD, Census Bureau, EMSI (Lightcast) 3,838.195
Industry in Professional Se...
0 2k
4k
6k
8k
10k
12k
14k
Administrative ... Construction, M... Health Care/Soc... Other Services Professional Se...
Employment by Industry Sub Category (2021)
Industry
Administrative
and Waste
Management
Agriculture Construction Education Finance/Banking/Insurance GovernmentHealth Care/Social Assistance
Jobs
Professional Service Industries 0.00 0.00 0.00 0.00 1,050.18 0.00 0.00 Labor Force and Napa
Residents Employed
(2019-2022)
Data Updated last week
Employment by
Industry (2021)
Data Updated 6 days ago
Industry
Administrative
and Waste
Management
Agriculture Construction Education Finance/Banking/Insurance GovernmentHealth Care/Social Assistance
Commercial, Visitor, and Entertainment
Industries 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Other Services 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Government and Education 0.00 0.00 0.00 1,335.62 0.00 6,764.19 0.00 Health Care/Social Assistance 0.00 0.00 0.00 0.00 0.00 0.00 6,710.34 Administrative and Waste Management
Services 2,957.29 0.00 0.00 0.00 0.00 0.00 0.00
Construction, Manufacturing, and
Logistics Industries 0.00 2,851.71 3,260.24 0.00 0.00 0.00 0.00 JOBS 2,957.29 2,851.71 3,260.24 1,335.62 1,050.18 6,764.19 6,710.34 Industry Hotels and
Motels and Arts Information/Software Management
Consulting Manufacturing Mining Other
Services
Professional/Technical
Services
Jobs
Professional Service Industries 0.00 228.60 407.37 0.00 0.00 0.00 1,558.90 Commercial, Visitor, and
Entertainment Industries 1,667.43 0.00 0.00 0.00 0.00 0.00 0.00 Other Services 0.00 0.00 0.00 0.00 0.00 1,851.94 0.00
Government and Education 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Health Care/Social Assistance 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Administrative and Waste
Management Services 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Construction, Manufacturing, and
Logistics Industries 0.00 0.00 0.00 5,798.71 23.24 0.00 0.00 JOBS 1,667.43 228.60 407.37 5,798.71 23.24 1,851.94 1,558.90 Industry Real Estate Restaurants Retail Transport/Logistics/Warehousing Utilities Wholesale Jobs
Professional Service Industries 593.15 0.00 0.00 0.00 0.00 0.00 Commercial, Visitor, and Entertainment Industries 0.00 2,937.86 4,503.49 0.00 0.00 0.00 Other Services 0.00 0.00 0.00 0.00 0.00 0.00
Government and Education 0.00 0.00 0.00 0.00 0.00 0.00
Health Care/Social Assistance 0.00 0.00 0.00 0.00 0.00 0.00 Administrative and Waste Management Services 0.00 0.00 0.00 0.00 0.00 0.00 Construction, Manufacturing, and Logistics Industries 0.00 0.00 0.00 1,009.92 137.68 865.50 JOBS 593.15 2,937.86 4,503.49 1,009.92 137.68 865.50
Median Wages by Occupation
Category: Labor Trends
Takeaway: The median wage for jobs worked within the City of Napa is $23.74 for all industries combined, where the median in Sonoma is $23.96, Marin is $28.21, San Francisco is $37.09, and California is $23.97. This indicates that overall wages in the City are competitive with adjacent Sonoma county and are par with California as a whole, but less than other competitive counties like San Fancisco and Marin.
Description: The chart and table below show the median wage level by industry for four jurisdictions and the entire state of California. The City Napa is shown in light orange, Sonoma County in purple, Marin County in light blue, San Francisco County in dark blue, and California in dark orange. The full list of industries can be viewed by clicking on the chart or scrolling right on the table.
Source: California EDD and Bureau of Labor Statistics (2022)
$141.58
Jurisdiction in Installation, M...
$0 $50 $100 $150 $200 $250 $300
Architecture an...
Arts, Design, E...
Average For All...
Building and Gr...
Business and Fi...
Community and S...
Computer and Ma...
Construction an...
Educational Ins...
Farming, Fishin...
Food Preparatio...
Healthcare Prac...
Healthcare Support
Installation, M...
Showing top 14 of 23 metrics
Median Wage Level by Industry (2022)
Jurisdiction Architecture and
Engineering
Arts, Design,
Entertainment,
Sports, and
Media
Average For All
Industries
Building and
Grounds
Cleaning and
Maintenance
Business and
Financial
Operations
Community and
Social Service
Computer and
Mathematical
Median Wage Level ($)
California $50 $32 $24 $19 $39 $29 $60
Napa $43 $31 $31 $19 $38 $30 $49
Sonoma $49 $29 $24 $19 $39 $29 $50
Marin $50 $38 $28 $19 $45 $30 $60
San Francisco $58 $39 $37 $20 $49 $30 $69
MEDIAN WAGE LEVEL
($) $249 $169 $145 $96 $210 $148 $289
Jurisdiction Construction
and Extraction
Educational
Instruction and
Library
Farming,
Fishing, and
Forestry
Food
Preparation and
Serving Related
Healthcare
Practitioners and
Technical
Healthcare
Support
Installation,
Maintenance,
and Repair
Median Wage Level ($)
California $30 $31 $15 $16 $50 $15 $28
Napa $30 $33 $18 $18 $53 $19 $26
Sonoma $31 $31 $18 $17 $52 $17 $28
Marin $31 $32 $22 $19 $61 $19 $29
San Francisco $37 $34 $19 $19 $63 $19 $30
MEDIAN WAGE LEVEL
($) $159 $161 $92 $88 $279 $88 $142
Jurisdiction Legal Life, Physical, and
Social Science Management
Office and
Administrative
Support
Personal Care and
Service Production Protective Service
Median Wage Level ($)
California $59 $40 $63 $23 $16 $19 $25
Napa $55 $39 $59 $24 $18 $23 $24
Sonoma $50 $39 $54 $24 $18 $21 $26
Marin $62 $48 $63 $26 $19 $22 $45
San Francisco $66 $50 $81 $27 $19 $23 $27
MEDIAN WAGE LEVEL ($) $291 $216 $319 $124 $89 $108 $147 Jurisdiction Sales and Related Transportation and Material Moving Median Wage Level ($)
California $18 $19
Napa $19 $20
Sonoma $19 $19
Marin $19 $22
Median Wage Level by
Industry (2022)
Data Updated last week
Jurisdiction Sales and Related Transportation and Material Moving San Francisco $24 $22
MEDIAN WAGE LEVEL ($) $99 $102
Housing Trends
City of Napa Median
Home Price (June
2022)
City of Napa One and
Two Y ear Home Price
Growth Rates
City of Napa Housing
Market Forecast (%
change in median
home price)
Median home price within the City
as of June 2022.
Sources: Zillow Research
Indicates gains or losses to current
housing values.
Illustrates the market demand for
housing and housing price
inflections.
Median Rent Comparisons (2019-
2022)
Category: Housing Trends
Takeaway: Rents remained stable between 2019-
2020 and have seen an increase over the past two
years. Median rent within the City of Napa (dark purple line in the graph) increased 14% between 2021 and
2022. Comparable jurisdictions shown in the graph
have seen similar increases as well.
Description: The chart and table benchmarks
affordability for renters in the Napa housing market.
Comparison jurisdictions were chosen due to similar
population size, being a tourism destination, and/or
within a wine region. The rental price medians are
calculated by using samples of homes, condos and
apartments for rent, but are largely dominated by one
and two bedroom apartments.
Source: Yardi Matrix via Rent Café (2019-2022).
Current dollars.
$1.5k
$2k
$2.5k
$3k
$3.5k
FY2019 FY2020 FY2021 FY2022
Median Rents By Year and Jurisdiction (2019-2022)
Jurisdiction FY2019 FY2020 FY2021 FY2022
Median Rents ($)
Napa $2,144 $2,139 $2,267 $2,586
Santa Cruz $2,663 $2,406 $2,740 $3,220
Temecula $1,686 $1,735 $2,033 $2,339
San Rafael $2,616 $2,574 $2,634 $2,752
Fairfield $1,822 $1,787 $2,034 $2,210
Livermore $2,215 $2,171 $2,376 $2,554
Petaluma $2,394 $2,430 $2,453 $2,825
MEDIAN RENTS ($) $15,540 $15,242 $16,537 $18,486
Looking for more data?
Click below to visit the California Governer's Office of Business and Economic Development (Go-Biz) for an interactive map of Napa.
Median Rents By Year and Jurisdiction (2019-2022)
City of Napa
OpenGov
August 2022
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