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SUPPLEMENT REPORTS & COMMUNICATION - AFTERNOON

Napa City Council
November 15, 2022

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SUPPLEMENT REPORTS & COMMUNICATION - AFTERNOON
Meeting
November 15, 2022
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Napa City Council
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SUPPLEMENTAL REPORTS & COMMUNICATIONS
Office of the City Clerk

City Council of the City of Napa
Regular Meeting
November 15, 2022

FOR THE CITY COUNCIL OF THE CITY OF NAPA

AFTERNOON SESSION:

SUBMITTED PRIOR TO THE CITY COUNCIL MEETING

3. SPECIAL PRESENTATIONS:

3.B. Proclamation Celebrating the 100th Anniversary of the City of Napa’s Water System • PowerPoint presentation from City Staff.

6. ADMINISTRATIVE REPORTS:

6.A. Council Spotlight – Citywide Communications
• PowerPoint presentation from City Staff.

6.C. Napa Pipe Statewide Communities Infrastructure Program – Community Facilities District • PowerPoint presentation from City Staff.

7. PUBLIC HEARINGS:

7.A. Fees for Outdoor Dining on City Property
• PowerPoint presentation from City Staff.

November 15, 2022
1 Presented by:

Joy Eldredge
Deputy Utilities Director
City Council Regular Meeting
11/15/2022
Supplemental - Item 3.B.

From: City Staff
2 1872 City Incorporated
1848-1883
3 Source Water: Napa River
Sand filter in
locomotive boiler
Conveyed to Hagen @
Silverado Trail
18-inch wooden pipe
Pumped to 3MG open
reservoir
Population: 3,500

4 PS

5 Groundwater wells on Elm St
Stored in cisterns and water
tower on Pine St
1904-1906

6 Water Tower on Pine St1907 - 1915

7 Population: 6,000
$240,000 City purchased
Private Napa City Waterworks
$657,000 Invested in Milliken
Dam construction

8 Milliken Reservoir

9 10

11 1923-1930
10-inch Cast Iron
Lincoln
Main to Jefferson
Jefferson to Oak &
Pine

12 1941
Tannery Building
13 1942 Water Bonds - $1.37M
• Land purchase
• Dam & chlorinator
• 21 miles of 36-in pipeline
1948

14 Lake Hennessey

15 Lake Hennessey
Chlorine injection
Did not use during winter months

16 17
$135,650
Eastside open reservoir
1948

18 19
$965,000
Pacifica Tank - A Tank
Hacienda Tank – B Tank
1960

20 Population: 42,000
$5.75 M
State of the Art Water
Treatment
36-in Pipeline to City
10 MGD
1968
21 22

23 24

25 $14 M
State of the Art Water
Treatment
18 MGD
1981
26 27
2002 A Tank at Alston Park
1999 Eastside Reservoir to Lakeview
Tank
2006 Imola Tank near Syar Quarry

28 $43M 3 yrs of Construction
Ozone Treatment
Clarifiers
Filters
20 MGD
2008-2011
29 30
Original Construction
1968 – 12 MGD
Renovation 2011 – 20MGD
31 25,500 Water Services (City & Unincorporated County
3 Treatment Plants (35 MGD)
14 Storage Tanks (31 million gal)
10 Pump Stations
11 Regulator Stations
350 miles of Pipelines
Water Supplies
• Lake Hennessey
• Milliken Reservoir
• State Water Project
Population 84,000
2022
32 2025 – 2055: 30-Year Master Plan
Lake Hennessey Spillway Upgrades
Conservation
Future Water Supplies
Pipeline Rehab & Replacement
Treatment Plant Upgrades
@ Milliken & Hennessey
Tank Rehabilitation
2056 – 2086: 30-Year Master Plan
NEXT 100 YEARS
Recognition
33 34
Napa City Water 100 YEARS

MONTHLY

SPOTLIGHT

CITY OF NAPA
Community
Relations &
Communications
City Council Regular Meeting
11/15/2022
Supplemental - Item 6.A.

From: City Staff
Overview
What is Community Relations & Media
Management?
• External Communications
• Internal Communications
• Website and Intranet Management
(Webmaster)
• Graphic Design & Videography
• Crisis Communications and Emergency
Communications Management
• Multi-Agency Coordination
Coordinated, Strategic, Planned
Quarterly Communications Meetings
• Connecting with City Manager, Exec Team, Staff regularly Weekly Concentrated Communications
Meetings
• Planning Meetings to discuss upcoming communication
needs
Communications Calendar:
• One-week, one-month, three-month look-ahead
Coordinated, Strategic, Planned
Examples

External Communications
Includes:

Website
Social Media
Media Management (Press Releases)
Napa News eNewsletter
Radio

Website Management
Homepage Navigation
News Flash
Department Headers
Regular Content Updates
Website Refresh
Ongoing Maintenance
Site Updates
Training
Staff Support
Analytics
ADA Compliance

Website Refresh
Community Survey
Updated Site Navigation
Updated Color Palette & Branding
Broken Link Cleanup
Image Refresh
New & Improved Modules
Improved Ease of Use

Website
Management
❑ Ongoing Maintenance & Updates
Regular Site Crawls
General Website Maintenance
Regular Staff Support
In Depth Page Overhauls
❑ Training
Yearly Trainings
Ongoing Trainings as Needed
❑ ADA Compliance
WCAG 3.0 (Web Content Accessibility Guidelines)
Staff Training
Wave – Web Accessibility Tool
Virtual Webmaster
❑ Analytics
Adopted Google Analytics
Website
Management
Analytics
Highlights
Pageviews: 1.2 Million (Since January 1, 2022)
Unique Pageviews: 915,981
Average Time on Website: 2:05 min
Top 10 Pages Visited
Homepage
Water Bills
Section 8 Waiting List
Job Opportunities
Parks & Rec
Housing Division
Building Division
Police Department
Business Licenses
Permits & Licenses
Social Media
Management
Facebook
Instagram
Twitter
Nextdoor

Social Media
Management
Follower’s Campaign
Duration: 8 weeks (Sept-Nov)
Total Page Likes: 535

Social Media
Management
Bilingual Communications

WHAT do we talk about?
News, Projects, Initiatives
Utility Billing, Fiscal Management,
Economic Development
Community Recovery, Health Resources
PSAs
Celebrating Community and Diversity
Showcasing City Staff
And so much MORE!

General News
Special Projects
New Initiatives

Utility Billing Services
Fiscal Management
Economic Development

Community Recovery
Community Health Resources

PSAs

Celebrating:

Community
Diversity

Celebrating Napa – 150 Years
Art in Napa
Proclamations

Staff Recognition
Storytelling
Humanizing City Services

Public Safety Support

General Plan
Housing Element

Human Resources Hiring Support
Hiring Announcements
City Clerk Board, Commission
and Committee Recruitment
Support

Media Management
Press Releases
Media Pitches
Regional Press Coverage
Talking Points
Crisis Management

eNewsletters
Weekly Napa News
Parks & Recreation Newsletter
General Plan Update Newsletter
Economic Development Newsletter
Napa Makes Newsletter

Internal Communications
Includes:
iCON (Intranet)
Employee Newsletter
“Everybody” Emails
Employee Meetings, Events,
Recognition, etc.

iCON

Employee Newsletter
Collaboration
Employee Spotlight
City Event Highlights
Organizational Initiatives
Birthdays
Team Building
Message from the City Manager
Employee Resources and more!

Employee Meetings,
Events, Recognition, etc

Employee Recognition
Continued

Graphic Design & Videography
Includes:

Social Media Graphics
Flyers, Mailings, Inserts
Employee Newsletter
State of the City
Employee Recognition

Social Media Graphics

Logos, Flyers, Mailings,
Inserts
Traffic Safety Bill Insert
Newsletter Headers
150th Anniversary Logo

Employee Newsletter

State of the City

Videography Examples
City Council Messages (COVID)
Economic Recovery
DEI Training Opener
Employee Recognition

Crisis Communications and
Emergency Communications
Management
Includes:

Preparedness Communications
Emergency Communications (Fires,
Floods, Power Outages, etc)
Nixle Management

Preparedness
Communications
Flood Preparedness
Wildfire Preparedness
Earthquake Preparedness
PSPS

Emergency
Communications
Legionnaire’s Disease
Public Safety Power Shutoffs
Power Outages
Flooding
Evacuation Orders

Multi-Agency Coordination
Includes:

Napa County JIC
Regional PIO Coordination Team

Council
Priorities

What’s New?
Intake Form
Internal Communications Updates
What’s Coming?
Strategic Plan Roll-out
Council Updates (to Council & to Community)
Best Practices for Nextdoor Outreach
Coordinated…
Strategic…
Planned…

Napa Pipe
Statewide Community Infrastructure Program
Community Facilities District
November 15, 2022
City Council Regular Meeting
11/15/2022
Supplemental - Item 6.C.

From: City Staff
Background
• Statewide Community Infrastructure Program
(SCIP)
– Program created in 2002 for funding development
fees and public infrastructure through bond sales and
property assessments
– City joined program to accept applications in 2004
– California Statewide Community Development
Authority (CSCDA) – handles all district formation,
administration, bond issuance and bond
administration functions
Napa Pipe
Statewide Community Infrastructure Program
Community Facilities District
SCIP for Napa Pipe
• Napa Pipe project is currently constructing public
(and private) improvements
• Recent City Council actions approved Two Final
Maps creating new parcels
• Boundaries of the CFD include the new parcels
created for residential use.

Napa Pipe
Statewide Community Infrastructure Program
Community Facilities District
SCIP for Napa Pipe Project
• Napa Pipe project is currently constructing public (and private) improvements
• Recent City Council actions approved “Large Lot” Final Maps creating new parcels
• Boundaries of the proposed CFD include the new
parcels created by the Final Map.
• Recommended City Council action includes authorizing
district formation, terms and conditions of financing,
acquisition and fee funding agreement, and staff to work with CSCDA throughout the process.

Napa Pipe
Statewide Community Infrastructure Program
Community Facilities District
Napa Pipe SCIP CFD Boundary

Proposed City Council Action
Adopt a resolution
(1) authorizing the California Statewide Communities Development Authority (“Authority”) to form a Community Facilities District within the territorial limits of the City to finance certain public improvements;
(2) setting forth and approving certain terms and conditions of the Community Facilities District financing;
(3) approving an acquisition and fee funding agreement between the City and Napa Redevelopment Partners, LLC;
(4) authorizing City staff to cooperate with the authority and its consultants in connection therewith; and
(5) determining that the actions authorized by this resolution were adequately analyzed by a previous CEQA action.

Napa Pipe
Statewide Community Infrastructure Program
Community Facilities District
End of Presentation
Outdoor
Dining Fees
November 15, 2022
City Council Regular Meeting
11/15/2022
Supplemental - Item 7.A.

From: City Staff
Background
✓ Municipal Code Amendments (12.64)
✓ Zoning Ordinance Amendment (17.52.340)
✓ Master Fee Schedule Update
❑Transition of Existing Permits
❑Napa Al Fresco! Program Launch
Fee Comparison
Annual Costs (1 parking space)
Burlingame $4,500
Capitola $3,400
Healdsburg $5,964
San Francisco $1,500 - $3,000
Proposed Annual Fee
• $10/square foot
• Applies to Parklets, Outdoor Dining on
City Parks/Plazas
• No Fee for Sidewalk Dining
+ Application Fee
+ Permit Fees
+ Napa Sanitation Fee
Transition of Existing Permits
• City Council Extension through Dec 1
• Informational Meeting on Nov 16
• Application Submittal
• In-Person Meetings with City Staff
• Launch Program for New Applicants
Recommendation
• Adopt a Resolution establishing fees for
Outdoor Dining on City Property and
determining that the actions authorized by
this item are exempt from CEQA
Questions
Outdoor Uses & Parklet Locations

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