Cities Index.
EX A - 2023 - 2024 Annual Report for the PBID

Napa City Council
June 20, 2023

Document
EX A - 2023 - 2024 Annual Report for the PBID
Meeting
June 20, 2023
Body
Napa City Council
Pages
6
Original file
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Text extracted from the city's file for reading and search. Open the original on napacity.legistar1.com. That file is the official record.

Page
1 of
6 2023
-
2024

ANNUAL REPORT FOR
PBID

J
uly
1 , 20
23 –

June 30
,
2024

The California Streets and Highways Code Section 36650 requires that annual reports for

Property and Business Improvement Districts contain the following information:
:

1. Any proposed change in boundary of area or benefit zone, or parcel classification.

Response
: No changes to boundaries
.

Some classifications have been
changed,
reflected on the parcel list
.

2. Improvements and activities to be provided for the
f
iscal
y
ear.

Response
:

•

Sidewalk and Garage supplemental cleaning

–

PBID
funds are
used to

increase

the frequency with which the sidewalks and
garages are cleaned

by the City
. This has been in place since
2016 in both Zones 1 & 2.

•

Hanging Flower Basket program

–

Begun in 2016, PBID funds
are used to fund
the program to hang flowering baskets.

The
progra
m
originally included 90 lamp poles (180 individual
baskets) in the program. Based on the popularity of the program, City Council increased that number to 160 poles. Baskets are planted with seasonal blooms twice a year in both Zones 1 & 2..

•

Christmas Garl
and

–

Lamp poles in both Zones 1 & 2 are
wrapped in garland from before thanksgiving through the first week in January.

•

Christmas Trees

–

PBID funds

are used to
install and maintain
Christmas trees in two locations, behind Opera House Plaza and a 29’
tall tree in Veterans Park

•

Christmas Lights

–

PBID funds

are used to

install and maintain
Christmas lights on the First and Third Street Bridges and along the rive
r

walk from First Street to
and through the Hatt Building
complex.

•

Way Finding signage progra
m
-

Originally adopted by City
Council in 2018 and shelved due to lack of funding, PBID funds
are being used to
install and maintain an updated way finding
program. This program highlights both Zones 1 & 2. The total program cost will be $450K.

•

Ambassador

Program
–

Originally begun in 2018 and shut down
with COVID, four teams of two each ‘roam’ the streets in both districts, to offer any asked for assistance to residents and visitors alike. Ambassadors are in easily identifiable uniforms.

•

Art Walk
-

$10K

in PBID funds are used
every other year to
support the City’s self
-
guided art walk.

EXHIBIT A

R2023-__

Page 2 of 6 ends

2023-2024 ANNUAL REPORT FOR PBID
• Historic Maps of Downtown Napa PBID funds are used to print 10,000 maps annually, which show the location and address of all downtown businesses. These maps are distributed to all lodging establishments in Napa.
• Travel Writers visits – in partnership with the Napa TID, PBID funds are used to pay for travel writers to visit Downtown Napa, plans their itineraries, and accompanies their visit.
• Sponsorship support – PBID funds are used to sponsor the following programs:

The Napa Christmas Parade
Main Street Reunion Car Show
The Napa Table

• Others - PBID Owner’s Association is reviewing current needs, including providing lighted cross walks at key intersections and building bicycle lockers. The selected programs will receive PBID funding support in FY 2024-2025.

3. Estimated cost to provide the improvements and activities for the year.

Response: The Owner’s Association estimates it will cost $803,511.89 to manage and promote PBID. The Zone 1 of the PBID (roughly Water Street West to Jefferson) funds approximately 67% of the overall program, Zone 2 the remaining 33%.

FY 23-24 Forecasted Budget FY 23-24
Ordinary Income/Expense
Carryover from 22-23 300,000.00
Income 521,137.00
Interest Income 450.00
Total Income 821,587.00
Expense
Advocacy and Administration
Administration
Unallocated 30,892.97
Administration - Other 61,200.00
Total Administration 92,092.97
Bank Charges 400.00
PBID Renewal 11,130.00
Total Advocacy and Administration 103,622.97
Beautify, Maintain & Infrastructure
Unallocated 115,635.92

Page 3 of 6 ends

2023-2024 ANNUAL REPORT FOR PBID
Christmas Garland installation 9,250.00
Replacement Garland and Storage 8,750.00
Christmas Garland - Other 8,040.00
Total Christmas Garland 26,040.00
Christmas Lights - 34,000.00
Hanging Flower Baskets 200,000.00
Sidewalk/Garage Cleaning 50,000.00
Total Beautify, Maintain & Infrastructure 425,675.92
Contingency 19,213.00
Marketing
Ambassador & Safekeeping 45,000.00
Art Walk 10,000.00
Fridays in the Park 45,000.00
Maps of Historic DT 7,500.00
Special Events
Napa Table 40,000.00
Christmas 10,000.00
Main Street Reunion Car Show 0.00
Total Special Events 50,000.00
Travel Writers Visits (FAM) 15,000.00
Wayfinding Signage 90,000.00
Total Marketing 255,000.00
Total Expense 803,511.89
Net Ordinary Income 18,075.11
Net Income 18,075.11

4. Method and basis of levying taxes in the PBID:

Response: Assessments are based on the property use and collected by the County via property taxes. That money is passed through to the City

5. Amount of any surplus or deficit revenues to be carried over from previous fiscal year.

Response: Carryover from FY 22-23 is $2,208.

FY 22-23 Profit & Loss FY 22-23
Ordinary Income/Expense
Income
Interest Income 874.59
Property Taxes 497,609.09

Page 4 of 6 ends

2023-2024 ANNUAL REPORT FOR PBID
Total Income 498,483.68
Expense
Advocacy and Administration
Administration 45,000.00
PBID Renewal 17,800.00
Advocacy and Administration - Other 10,000.00
Total Advocacy and Administration 72,800.00
Beautify, Maintain & Infrastruc
Christmas Garland
Christmas Garland installation 10,844.00
Replacement Garland and Storage 6,119.33
Total Christmas Garland 16,963.33
Christmas Lights - 31,327.00
Hanging Flower Baskets 200,000.00
Sidewalk/Garage Cleaning 75,000.00
Way Finding Signage Installatio 27,046.88
Total Beautify, Maintain & Infrastruc 350,337.21
Marketing
Maps of Historic DT 10,000.00
Napa's 175th Anniversary 0.00
Special Events
Christmas 10,000.00
Total Special Events 10,000.00
Wayfinding Signage 53,051.48
Total Marketing 73,051.48
Travel and Meetings 87.19
Total Expense 496,275.88
Net Ordinary Income 2,207.80
Net Income 2,207.80

6. Amount of any contributions to be made from sources other than taxes levied pursuant to this part.

Response: None.

The 2023-2024 PBID board includes:

Ryan Gregory, County of Napa, Chairperson
Sara Brooks, Napa Hatt Building
Mike Butler, City’s HR Building
Tony Giaccio, Napa Valley Wine Train
Michael Holcomb, Various

Page 5 of 6 ends

2023-2024 ANNUAL REPORT FOR PBID
Zen Hunter- Ishikawa, Wiseman Company
Bob Johnstone, Member-at-Large
Kelly Moore, Zapolski Real Estate
Vin Smith, City of Napa
Craig Smith, Executive Director

Page 6 of 6 ends

2023-2024 ANNUAL REPORT FOR PBID

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