EXHIBIT
A
Page
1 of
7 FISCAL YEAR 2023
-
2024 ANNUAL REPORT FOR THE DOWNTOWN BUSINESS
PROMOTIONS TAX AREA (DBPTA) AND THE OXBOW
BUSINESS
PROMOTIONS ASSESSMENT AREA (OXBOW BPAA)
J
uly
1 , 20
23 –
June 30
,
2024
The NDA has prepared and filed the annual report using
the
format
provided by
California Streets and Highways Code Section 36533 for the annual report
for the
DBPTA and Oxbow BPAA and in accordance and obligations contained in City Agreement 9354 “Napa Downtown Association Agreement, management of Assessments District”. This format is as follows:
1. Any proposed change in boundary of area or benefit
zone, or parcel classification.
Response
: No changes to boundaries or classifications are proposed.
2. Improvements and activities to be provided for the
f
iscal
y
ear.
Response
:
•
Shop Downtown Napa
Guide
–
10,000 shop guides are
produced that
feature about 50 retail locations per annual issue.
This is available for participation from all
DPTA and
Oxbow
BPAA
businesses.
•
Co
-
op advertising programs
–
Businesses in both districts are
invited to participate in seasonal advertising programs, of which half is paid for them.
This is available for participation from all
DPTA and Oxbow BPAA
businesses.
•
Weekly E
-
Newsletter
–
sent to a list of 800, this includ
es info
provided by businesses and non profits. Special announcements are sent out as needed.
This is available for participation from all
DPTA and Oxbow BPAA
businesses.
•
Administration
–
All bookkeeping, recording keeping and
agendas & minutes for all me
etings. Also manage
all aspects of
the Pedestrian Signage program, the Ambassador program and PBID
(detailed below
.
)
This is available for participation from all
DPTA and Oxbow BPAA
businesses.
•
TID Liaison
–
Although the TID is a stand alone committee, th
e
DNA acts as the day
-
to
-
day contact for all things calendar,
website and social media
related.
This is available for
participation from all DPTA and Oxbow BPAA businesses
.
•
Fridays in the Park
–
Friday nights in July, 202
3 the precursor
to this, Napa City
Nights, was a Napa staple for 17 years. This
revised edition is still free, open to the public and does not have alcohol sales. Two bands will play every night.
R2023-__
• Show & Shine August 18, 2023– featuring 150 pre-1978 cars, this free event will again be held in Parking lot X. It’s a teaser for the following day’s car show, and is a locals’ favorite. • Main Street Reunion Car Show – August 19, 2023 The event features 400 pre-1978 cars. It’s free and open to the public, and has been a Napa staple for over twenty-five years. It’s mainly on Third Street.
• Best Burger contest – August, 2023 Burger bragging rights will be spread far and wide as downtown restaurants compete in at least a dozen categories for the best of the best in downtown.
Guests will be able to vote on-line, boosting website traffic. This is available for participation from all DPTA and Oxbow BPAA businesses.
• Hometown Halloween – October 28, 2023 offers Napans of all ages safe trick or treating at up to 100 downtown businesses. 100 businesses participated in 2022 There are no outside vendors and no streets are closed. This is available for participation from all DPTA and Oxbow BPAA businesses.
• Napa Tree Lighting Ceremony – Nov. 22, 2023 at 6 PM Held in Veterans Park the day before Thanksgiving, this free community event features entertainment from local children’s group and Mayor Sedgley, leading the children to countdown the lighting to the Christmas Tree. No outside vendors and no street closures. • Napa Christmas Parade – December 9, 2023 at 5 PM This community event welcomes one and all, encouraging all Napans to either march along or come out and join their friends. • Wanderland of Trees – November 22 through December,
2023 – this month-long promotion kicks off with an open house immediately following the tree lighting. It will give Napans and visitors a reason to come downtown, to view dozens of decorated Christmas trees. Sixty-eight businesses participated the first year.
One result was 1800 visiting the website to vote on their favorite tree. This is available for participation from all DPTA and Oxbow BPAA businesses.
• Shop, Sip & Stroll – Thursday Nights in June, 2023 5 to 7 PM This promotion features retail paired with tasting rooms, sort of a Happy Hour shopping experience. Fifty stores will participate in 2023 event, which does not close any public streets. Light outdoor music will play on sidewalks that are wide enough to support that. This is available for participation from all DPTA and Oxbow BPAA businesses.
• Special Events Napa’s Table – June 8, 2024 Originally a celebration of Napa’s 175th anniversary, this now-annual event features dinner for 400 at a long table on First Street. Pre and post event activities include a reception and desserts. The event
serves as a fund raiser for both the Downtown Napa Association, the Napa Food Bank and others.
• Social Media campaign the association is contracting with a local social media agency to help boost the DPTA and Oxbow BPAA businesses profile.
• Manage PBID The association is responsible for day-to-day management of the PBID district. Funded projects include the hanging flower basket program, enhanced garage and sidewalk cleaning, all Christmas lights, banners, garland and tree. PBID is funding the City approved Way-Finding signage program, and almost $500,000 effort to provide better information and a needed face lift. Other activities include marketing, from projects as varied as hosting travel writers to producing maps of downtown Napa.
This is available for participation from all DPTA and Oxbow BPAA businesses.
• Student Employee Training
Working with the Napa County Office of Education, the districts will facilitate the hiring of up to twelve students, who will spend 40 hours getting a 360 degree view of restaurants. This is the second year and third effort of it’s kind. This is available for participation from all DPTA and Oxbow BPAA businesses.
3. Estimated cost to provide the improvements and activities for the year.
Response: The DNA estimates it will cost $599,409 to manage and promote the DBPTA and the Oxbow District. The DBPTA tax revenue funds approximately 75% of the overall program, the Oxbow BPAA the remaining 25% with additional contributions from other sources such as Property Improvement District (PBID) administration, grants, sponsorship, and event ticket sales.
FY 23-24 Forecasted Budget FY 22-23
Ordinary Income/Expense
Income
Carryover FY 22-23 7,189.00
Napa Table Wine Auction 38,000.00
WINED Passport 15,000.00
Napa's Table Ticket Sales 69,000.00
Shop Downtown Napa Guide 28,295.00
Oxbow Promotional Assessment 39,350.00
Downtown Promotional Tax 161,200.00
Main Street Reunion 13,575.00
PBID Administration 60,000.00
Commercial Vendors 1,800.00
Alcohol Beverage Sales 12,000.00
Sponsorships 154,000.00
Total Income 599,409.00
Gross Profit 599,409.00
Expense
WINED Passport Reimbursements 15,000.00
City Business License 250.00
Food Costs 15,000.00
State taxes 100.00
Contributions 38,000.00
Supplies/ Materials 69,250.00
Collateral 27,000.00
Event Entertainment 56,050.00
Alcoholic Beverage 18,450.00
Advertising 84,300.00
Contract Services 69,550.00
Employee Payroll 148,059.00
Insurance 23,700.00
Office Equipment/Furniture 1,500.00
Offices Supplies 3,500.00
Permits and Licenses 4,600.00
Postage/Box Rental 250.00
Rent 15,000.00
Staff Support 3,000.00
Telephone 3,625.00
Travel/Expenses 900.00
Web Site 2,325.00
Total Expense 599,409.00
Net Ordinary Income 0.00
Net Income 0.00
4. Method and basis of levying taxes in the Napa DBPTA:
Response: The taxes for the DBPTA and Oxbow BPAA are levied in an amount equal to 40 percent of the business license tax for businesses in the benefit zone. Business license taxes are imposed on each business pursuant to Napa Municipal Code Chapter 5.04.
5. Amount of any surplus or deficit revenues to be carried over from previous fiscal year.
Response: Carryover from FY 22-23 is $7,189.
FY 22-23 Budget to Actuals Budget Actuals
Ordinary Income/Expense
Income
Napa Table Wine Auction 38,000.00 38,000.00
WINED Passport 15,000.00 21,516.43
Napa's Table Ticket Sales 69,000.00 71,000.00
Shop Downtown Napa Guide 28,295.00 710.00
Oxbow Promotional Assessment 50,856.00 41,296.00
Downtown Promotional Tax 173,536.00 186,370.63
Main Street Reunion 14,995.00 12,811.46
PBID Administration 60,000.00 60,000.00
Commercial Vendors 0.00 1,740.00
Alcohol Beverage Sales 30,000.00 11,509.95
Sponsorships 130,000.00 112,500.00
Bank Interest 3.05
Total Income 609,682.00 557,457.52
Gross Profit 609,682.00 557,457.52
Expense
WINED Passport Reimbursements 15,000.00 18,271.51
City Business License 0.00 355.25
Food Costs 15,000.00 0.00
Shop Napa Guide 0.00 12,639.00
Reserve 25,000.00
State taxes 100.00 100.00
Contributions 1,000.00 0.00
Supplies/ Materials 75,475.00 57,685.14
Collateral 27,000.00 11,135.82
Event Entertainment 65,538.00 30,811.11
Alcoholic Beverage 28,750.00 23,921.00
Christmas 20,000.00
Accountant 0.00 8,684.00
Advertising 89,675.50 70,370.15
Contract Services 95,474.00 68,169.88
Dues/Subscription 700.00
Employee Payroll 163,632.00 147,414.58
Franchise Taxes 100.00
General Membership Meeting 1,562.82
Insurance 23,557.50 19,626.90
Office Equipment/Furniture 750.00 3,773.25
Offices Supplies 1,749.50 3,066.84
Permits and Licenses 3,000.00 5,960.00
Postage/Box Rental 347.40 91.25
Printing and Reproduction 1,708.93
Rent 14,379.00 9,324.74
Staff Support 1,500.00 0.00
Telephone 4,313.50 5,156.70
Travel/Expenses 1,050.00 2,607.25
Web Site 2,688.00 2,032.80
Total Expense 629,979.40 550,268.92
Net Ordinary Income -20,297.40 7,188.60
Net Income -20,297.40 7,188.60
6. Amount of any contributions to be made from sources other than taxes levied pursuant to this part.
Response: The budget anticipates $173,000 coming from PBID & TID, and $136,000 from the Napa Table.
The Board of Directors of the NDA serves as the Advisory Board to the DBPTA and Oxbow BPAA. For the FY 2023-2024, the NDA Board of Directors and their respective affiliations are:
Connie Anderson, President; Napa Valley Marketplace
Sara Brooks, Treasurer; Napa River Inn
Peter Triolo, Secretary/Treasurer; Archer Hotel
Toni Chiapetta; Sweetie Pies
Tom Finch; Filippi’s Italian Pizza Grotto
Chrissy Pearce Jeffries; Jeffries General
Anette Madsen; Anette’s Chocolate
Bob Magnini; Director of Operations, Bazan Cellars
Kimberly McMaster; Blue Water Day Spa
Chuck Meyer; Ox & Fox and Napa Palisades
Garret Murphy; Vintners Collective
Craig Smith; Executive Director
Boundary Map for the DBPTA
Boundary Map for the Oxbow BPAA