955 School Street
Napa, CA 94559
www.cityofnapa.org
3:30 PM
City Hall Council Chambers
Tuesday, July 18, 2023
3:30 PM Afternoon Session
6:30 PM Evening Session
3:30 P.M. AFTERNOON SESSION
1. CALL TO ORDER: 3:31 P.M.
1.A. Roll Call:
Councilmember Alessio, Councilmember Luros, Councilmember Narvaez, Vice Mayor Painter, and Mayor Sedgley
Present:
5 -
2. AGENDA REVIEW AND SUPPLEMENTAL REPORTS:
City Clerk Carranza announced the following supplemental items:
Item 3.A.: Video from City staff.
Item 6.A.: PowerPoint Presentation presentations from City staff, Visit Napa Valley, and the Augustine Agency.
Item 6.B.: PowerPoint Presentation from City staff.
(Copies of all supplemental documents are included in Attachment 1)
3. SPECIAL PRESENTATIONS:
3.A.
234-2023
Parks and Recreation Month
Mayor Sedgley and members of Council read the proclamation and staff shared a video. Breyana Brandt, Parks and Recreation Director, joined by members of the Parks, Recreation and Trees Advisory Commission and the Parks and Recreation Foundation, accepted the proclamation and provided remarks.
CITY OF NAPA
Printed on 7/25/2023
CITY OF NAPA
MEETING MINUTES - Final
CITY COUNCIL OF THE CITY OF NAPA
Mayor Scott Sedgley
Vice Mayor Beth Painter
Councilmember Liz Alessio
Councilmember Mary Luros
Councilmember Bernie Narvaez
July 18, 2023
CITY COUNCIL OF THE CITY OF
NAPA
4. PUBLIC COMMENT:
Jim Hinton - challenged and encouraged Council to put a 2% transient tax on the ballot to increase funding for Parks and Recreation facilities.
Daniel Harder and Maureen Trippe, Slow Down Napa - publicly thanked staff for a meeting held at The Meadows as part of a public pilot program for Slow Down Napa.
5. CONSENT CALENDAR:
Approval of the Consent Agenda
A motion was made by Councilmember Narvaez, seconded by Vice Mayor Painter, to approve the Consent Agenda. The motion carried by the following vote:
Aye:
Alessio, Luros, Narvaez, Painter, and Sedgley
5 -
5.A.
272-2023
City Council Meeting Minutes
Approved the minutes from the May 25, 2023 and June 6, 2023 Special Meetings and the June 6, 2023 and June 20, 2023 Regular Meetings of the City Council.
5.B.
186-2023
Abatement Services Agreement
Authorized the City Manager to execute an agreement with Yerba Buena Engineering and Construction ending June 30, 2024, and for an amount not to exceed $250,000 for the clean-up and abatement of homeless encampments, and other associated trash debris within the City of Napa; and determined that this action is exempt from CEQA.
5.C.
259-2023
Managed Security Services for Information Technology Systems Authorized the Information Technology Manager to execute an agreement with CATO Networks, Inc., for Managed Security as a Service for a three-year term in an amount not to exceed $130,941.
5.D.
219-2023
Salary Schedules for Full-Time Employees
Adopted Resolution R2023-080 documenting the salary schedules for Full-Time Employees.
Enactment No: R2023-080
5.E.
270-2023
Full Time Temporary Help Services from Robert Half International, Inc.
Authorized the City Manager to execute Amendment 1 to Agreement C2022-182 with Robert Half International, Inc. for Full Time Temporary Help services, in the increased amount not to exceed $250,000 and to extend the agreement for an additional ten (10) months to June 30, 2024.
CITY OF NAPA
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MEETING MINUTES - Final
July 18, 2023
CITY COUNCIL OF THE CITY OF
NAPA
5.F.
273-2023
City of Napa FY 2023/24 Budget Correction
Increased the expenditure budget of the Workers Compensation Fund by $4,163,000 and increase the Damage Reimbursement Fund budget by $50,0000 of revenue and $150,000 of expenditures, as documented in Council Budget Amendment 211P01.
5.G.
262-2023
School Resource Officers and Youth Service Detective Provided to the Napa Valley Unified School District
Authorized the Police Chief to execute on behalf of the City an agreement to receive up to $425,615.85 for providing three School Resource Officers and one Youth Service Detective to the Napa Valley Unified School District for the 2023/2024 school year and up to an additional $45,000 for other law enforcement services, for a total not to exceed amount of up to $470,615.85.
5.H.
233-2023
Budget Adjustment for Safe Streets and Roads for All Grant Award - Jefferson Street Corridor Plan
Adopted Resolution R2023-081: (1) amending the Capital Improvement Project Plan as documented in Council Budget Amendment No. 161; and (2) authorizing the Public Works Director to execute and process all documents necessary to implement the grant to develop a Complete Streets Improvement Plan for the Jefferson Street Corridor.
Enactment No: R2023-081
5.I.
245-2023
Parks Pathway Repair Project
Adopted Resolution R2023-082: (1) authorizing the Public Works Director to award a construction contract to, and execute a construction contract with, Michael Paul Company, Inc., for the Parks Pathway Repair project in the bid amount of $415,084; (2) authorizing the Public Works Director to approve change orders and charges for project services up to $103,664 for a total project amount not to exceed $518,748; and (3) determining that the actions authorized by this resolution are exempt from CEQA.
Enactment No: R2023-082
5.J.
256-2023
ATMS Traffic Signal Coordination - Phase II
Adopted Resolution R2023-083: (1) authorizing the Public Works Director to award a construction contract to, and execute a construction contract with, DC Electric Group, Inc. for the ATMS Traffic Signal Coordination - Phase II project in the bid amount of $1,646,000; (2) authorizing the Public Works Director to approve change orders and charges for project services up to $218,700 for a total project amount not to exceed $1,864,700; and (3) determining that the actions authorized by this resolution are exempt from CEQA.
Enactment No: R2023-083
CITY OF NAPA
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MEETING MINUTES - Final
July 18, 2023
CITY COUNCIL OF THE CITY OF
NAPA
5.K.
265-2023
Lone Oak Subdivision Final Map, a 6 Single-Family Lot Project Located at 2394 Lone Oak Avenue
Adopted Resolution R2023-084 approving the Final Map of Lone Oak Subdivision (Project No. ENG23-0005), to subdivide property located at 2394 Lone Oak Avenue into 6 single-family lots, authorizing the Mayor to sign said Final Map, and determining that the actions authorized by this resolution are exempt from CEQA.
Enactment No: R2023-084
6. ADMINISTRATIVE REPORTS:
6.A.
166-2023
City of Napa Tourism Improvement District (TID) Spotlight (See supplemental documents in Attachment 1)
Neal Harrison, Economic Development Manager, opened the report and provided a review of the City of Napa Tourism Improvement District (TID).
Linsey Gallagher of Visit Napa Valley provided a Visit Napa Valley Destination Marketing Update, and Cambi Brown from the Augustine Agency, shared Napa's TID Marketing Strategy.
Following each presentation staff and consultants responded to questions and comments from individual Councilmembers.
Mayor Sedgley called for public comment.
Jim Hinton - provided remarks regarding recent advertising and posed questions regarding the salaries of Visit Napa Valley staff.
CITY OF NAPA
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MEETING MINUTES - Final
July 18, 2023
CITY COUNCIL OF THE CITY OF
NAPA
6.B.
246-2023
Council Spotlight - Parks and Recreation Department Policy and Project Highlights
(see supplemental document in Attachment 1)
Parks and Recreation Director Breyana Brandt, and Recreation Manager Katrina Gregory, provided the report.
Discussion was turned over to Council; individual comments and questions ensued.
Mayor Sedgley called for public comment.
Maureen Trippe - provided comments in regard to street trees; would like to see the City take a look at filling gaps, and perhaps revising the Napa Municipal Code to accommodate addition of street trees at residences.
7. CONSENT HEARINGS:
Approval of the Consent Agenda
Mayor Sedgley announced the consent hearings. There were no requests to speak; the hearings were opened and closed without comment.
A motion was made by Councilmember Luros, seconded by Councilmember Alessio, to approve the Consent Hearing Agenda. The motion carried by the following vote:
Aye:
Alessio, Luros, Narvaez, Painter, and Sedgley
5 -
7.A.
467-2022
Police Use of Military Equipment - Annual Report and Request to Renew Ordinance
Approved the first reading and introduction of an ordinance approving the renewal of the Police Military Equipment use policy and the 2022 annual report in accordance with California Government Code Sections 7070 through 7075.
7.B.
222-2023
Brookfield Napa Pipe II Tentative Subdivision Map
Adopted Resolution R2023-085 approving a tentative subdivision map for “Napa Pipe Blocks 13, 14, 17 and 18,” a subdivision to establish 89 lots for 124 residential units, as a part of the Napa Pipe Development Plan known as the Brookfield Subdivision, and determining that the actions authorized by this resolution were adequately analyzed by a previous California Environmental Quality Act action.
Enactment No: R2023-085
CITY OF NAPA
Printed on 7/25/2023
MEETING MINUTES - Final
July 18, 2023
CITY COUNCIL OF THE CITY OF
NAPA
7.C.
247-2023
Preservation of Qualified Historical Property at 409 Franklin Street Authorized the City Manager, on behalf of the City, to execute the Mills Act Historic Preservation Agreement for the property at 409 Franklin Street.
8. COMMENTS BY COUNCIL OR CITY MANAGER: None.
9. CLOSED SESSION:
City Attorney Barrett announced the Closed Session item.
9.A.
276-2023
CONFERENCE WITH LEGAL COUNSEL—EXISTING LITIGATION
(Government Code Section 54956.9(d)(1)): Napa County Superior Court Case No. 22CV000651.
CITY COUNCIL RECESS: 5:36 P.M.
6:30 P.M. EVENING SESSION
10. CALL TO ORDER: 6:01 P.M.
10.A. Roll Call:
Councilmember Alessio, Councilmember Luros, Councilmember Narvaez, Vice Mayor Painter, and Mayor Sedgley
Present:
5 -
11. PLEDGE OF ALLEGIANCE:
12. AGENDA REVIEW AND SUPPLEMENTAL REPORTS:
City Clerk Carranza announced the following supplemental documents:
Item 15.A.:
- PowerPoint presentation from City staff.
- Emails from Napa Valley Community Foundation, Patrick Gaul, Napa Chamber of Commerce, DeMatei & Co, Barbara Pahre, Chuck Shinnamon, Alan Charles Dell'Ario, and Grania Lindberg. (Copies of all supplemental documents are included in Attachment 2)
13. SPECIAL PRESENTATIONS:
13.A.
269-2023
Certificate of Recognition Honoring Rotary Club of Napa Sunrise Mayor Sedgley and Councilmembers presented the certificate to Club members.
CITY OF NAPA
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MEETING MINUTES - Final
July 18, 2023
CITY COUNCIL OF THE CITY OF
NAPA
14. PUBLIC COMMENT:
Jennifer Gonzales, Chief of Police - shared that Mothers Against Drunk Driving (MADD) hosted their Nor Cal event to recognize those who have made positive impacts in reducing DUI’s and shared that Officer Martinez received a “23152 VC” award for making more than 25 DUI arrests last year and Sergeant Medina was identified as an Outstanding Officer for his work in revamping the Traffic Unit and DUI enforcements. The entire department was also recognized as an Outstanding Agency.
15. ADMINISTRATIVE REPORTS:
CITY OF NAPA
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July 18, 2023
CITY COUNCIL OF THE CITY OF
NAPA
15.A.
261-2023
Encampment Resolution Funding Program Grant
(See supplemental documents in Attachment 2)
Deputy City Manager, Molly Rattigan, provided the staff report.
Mayor Sedgley turned the discussed over to Council for clarifying questions. Molly responded and provided additional details regarding the funding of the program.
Mayor Sedgley called for public comment.
Bill Chadwick - spoke in support of the item.
Darien Key on behalf DeMatei & Co. - voiced some concerns regarding the program and suggested additional actions to increase janitorial services to nearby common areas, provide a dedicated phone number, provide monthly community meetings and enhance security patrol of nearby business to ensure program success.
Brian Doughty - shared concerns regarding the program related to the safety of children who walk to nearby schools.
Erika Lubensky, Board of Directors of Napa Valley Community Foundation - spoke in support of the item.
Dr. Mary Cooke - shared concerns with the project, would like to ensure commitments made to the community are followed through.
Paul Oseso, General Manager of Aegis Living - shared various concerns regarding vandalism and public safety. Would like to see that the un-housed already occupying the area are housed in the program.
Brooke Roche - asked if any of the grant funding would go back to the community.
Patrick Gaul - shared concerns regarding the project; particularly regarding nearby encampments.
Deputy City Manager Rattigan responded to questions posed during public comment.
Discussion was turned over to Council; individual comments and questions ensued. Deputy City Manager Rattigan provided additional clarification on various items including funding, security, program recipients and
CITY OF NAPA
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MEETING MINUTES - Final
July 18, 2023
CITY COUNCIL OF THE CITY OF
NAPA
qualifications, encampment cleanups, reporting and monitoring requirements, etc.
A motion was made by Councilmember Narvaez, seconded by Vice Mayor Painter to:
1. Authorize the City Manager to execute on behalf of the City all agreements and documents necessary to accept the State of California's Encampment Resolution Funding Program Grant in the amount of $15 million, to fund non-congregate temporary emergency shelter facilities and services through June 30, 2026.
2. Approve the increase of revenue and expenditures in the amount of $15 million in the Non-Recurring General Fund as documented in Council Budget Adjustment No. 223.
3. Authorize the City Manager to execute a lease agreement (with terms consistent with those set forth on the Lease Term Sheet attached to the staff report to City Council accompanying this item) with Navi Haveli, Inc., dba Motel 6, to use the property located at 3380 Solano Avenue for the term August 1, 2023 through June 30, 2026 for the non-congregate sheltering of individuals experiencing homelessness, for the total lease amount of $6,125,000.
4. Authorize the City Manager to execute an agreement with Abode Services in an amount not to exceed $1,214,535 to provide the staff and related operating expenses necessary to operate a non-congregate sheltering program for the term August 1, 2023 through June 30, 2024.
The motion carried by the following vote:
Aye:
Alessio, Luros, Narvaez, Painter, and Sedgley
5 -
16. REPORT ACTION TAKEN IN CLOSED SESSION:
City Attorney Barrett announced that during closed session item 9.A, the City Council unanimously authorized the initiation of litigation in one matter.
Additional information regarding that litigation would be made available to the public after the litigation has been formally commenced.
17. COMMENTS BY COUNCIL OR CITY MANAGER: None.
18. ADJOURNMENT: 8:27 P.M.
Submitted by:
_______________________________
Tiffany Carranza, City Clerk
CITY OF NAPA
Printed on 7/25/2023
MEETING MINUTES - Final
ATTACHMENT 1
SUPPLEMENTAL REPORTS &
COMMUNICATIONS Office of the City Clerk
City Council of the City of Napa
Regular Meeting
July 18, 2023
FOR THE CITY COUNCIL OF THE CITY OF NAPA
AFTERNOON SESSION:
SUBMITTED PRIOR TO THE CITY COUNCIL MEETING
3. SPECIAL PRESENTATIONS:
3.A. Parks and Recreation Month
• Video from City Staff.
6. ADMINISTRATIVE REPORTS:
6.A. City of Napa Tourism Improvement District (TID) Spotlight • PowerPoint Presentations from City Staff, Visit Napa Valley, and the Augustine Agency (DoNapa).
6.B. Council Spotlight – Parks and Recreation Department Policy and Project Highlights • PowerPoint Presentation from City Staff.
City of Napa
Tourism District
City Council Presentation
July 18, 2023
City Council Regular Meeting
7/18/2023
Supplemental - Item 6.A.
From: City Staff
Napa Tourism Improvement District
Spotlight Agenda
1) Economic Development Staff:
Napa TID Overview
2) Visit Napa Valley:
NVTID Overview
3) Augustine:
Napa TID Marketing Overview
(DoNapa)
What is the City of Napa
Tourism Improvement District (TID)?
Marketing and promotional efforts
Special event programming including community and
cultural events
Tourism and visitor related streetscape and beautification enhancements
The City of Napa TID’s mission is to promote, support, and enhance locally based tourism and hospitality efforts for the City of Napa and Downtown Napa.
How does the City of Napa TID Function?
Assessment formed in 2010 to provide a funding
source for tourism promotion;
2% assessment on gross hotel room revenue
25% of the assessment funds the Napa TID;
74% to Visit Napa Valley for marketing and
promotional purposes; 1% Admin
Generates more visitations, spending and
economic benefits within the City
How is the City of Napa TID Governed?
5 lodging industry
1 visitor-serving or destination marketing entity
1 City representative
Economic Development Staff manages
City of Napa Local Governing Committee: 7 members, 4-year terms
NVTID Management District Plan -
Valley wide effort
Council adopted
TID Operating Policy
Marketing
Community Grants
Beautification
City of Napa TID Accomplishments
Revenue Expenditures
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 $2,000,000
$1,500,000
$1,000,000
$500,000
$0
City of Napa TID
Year-Over-Year Budget
Forecast
Annual Reserve Fund Balance
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 $2,000,000
$1,500,000
$1,000,000
$500,000
$0
$-500,000
City of Napa TID
Fund Balance
Forecast
Marketing
54.4%
Grants
38.4%
Other
4.2%
Admin
3%
Napa TID FY 23/24 Expenses
Marketing $850,000
Grants $600,000
Other $65,000
Admin $46,700
Revenue: $1,305,100
Fund Balance: $1,506,958 (including 35% budgeted revenue contingency reserve) = $1,561,700 Expenditures
5-Yr Strategic
Plan
Grant Process
TID
Management
Overall Management and new projects
(ex:Downtown Banner)
Improve grant application process; Notice of funding
and grant solicitation
Develop roadmap and high-priority steps for TID;
issued RFP for professional services
Economic Development Role in the Napa TID
July 18
, 2023Visit Napa Valley Destination Marketing Update
Napa City Council
City Council Regular Meeting
7/18/2023
Supplemental - Item 6.A.
From: Visit Napa Valley
Visi
t Napa Valley is the official destination
marketing organization for Napa County.
We promote the region as an attractive
travel destination and
enhance its public image as a dynamic
place to visit, live, and work.
OUR
VISION
El
evate Napa Valley
as the world’s
premier wine
country experience
OUR
MISSION
Pr
omote, protect,
and enhance the
Napa Valley
destination
In
dustry Partner Ecosystem
STATE
REG
IONAL
COU
NTY
TOWNS
TOURISM
BUSINES
SES
& EVENTS
Promot
ing the State of California on a national
and international scale.
Promoting San Francisco and serving as a
gateway to other Northern California
destinations, including Napa Valley.
Promoting the unique aspects of the many individual hospitality and tourism-facing businesses via content, offers, deals, news, and information.
Rustic
,
Yet Refined
Live Like A SaintThe Heart of
Napa Valley
Do NapaGateway to
Napa Valley
Promot
ing the entire Napa Valley domestically
and globally.
Ea
ch organization working together to maximize
visibility on a local, domestic, and global scale.
Cul
tivate the Napa Valley Brand
• Creat
e Awareness & Desire to Experience Napa Valley
• Emplo
y Cross-Channel Storytelling Efforts
• De
velop Experiential Opportunities to Engage with the Brand Accelerate
Travel Recovery
• Drive T
ravel During Need Periods (namely Nov - Mar + midweek)
• I
nspire International Travel Recovery
• Grow Grou
p Travel (Business & Leisure)
Suppo
rt the Local Industry
• Do
for the Local Industry What It Cannot for Itself
• Proactively Co
mmunicate Value of Tourism in Napa County
Visit
Napa Valley
Key Objectives
Five
Distinct Towns,
One Valley
C
alistoga
St. Helena
Yountville
City of Napa
American Canyon
Na
pa Valley by the Numbers
SM
ALL PLACE, BIG REPUTATION
12 0
400+
150Ov
ernight Accommodations
Options Restaurants
Wineries Open to the Public
Plus More Than
90 Tasting Rooms
5,700
Lod
ging Rooms
By contrast, San Francisco has more
than 30,000 (with 1,200 at one
property alone!) and Sonoma County
more than 7,500
1:
5 Emp
loyed by Tourism & Hospitality
6 %
53 %
8 %
5 %
15 %
13 %
T
otal Napa Valley Lodging Rooms 5,700
To
tal American Canyon
To
tal City of Napa
To
tal Yountville
To
tal St. Helena
To
tal Calistoga
To
tal Unincorporated,
County
Na
pa Valley by The Numbers
BOUTIQUE
WITH BIG IMPACT
<200
Ave
rage # of
Rooms Per Hotel
46 Fewer
than 200 Hotel Rooms
Added in Last 4 Years
70 Prope
rties with Fewer
Than 20 Rooms
TRAV
EL TRENDS
Year
to Date Lodging Trends
SM
ITH TRAVEL RESEARCH
10 Dema
ndSupplyRevenueRevPARADROccupancyYear to Date
451,090798,519$182,381,861 $ 228.40 $ 404.31 56.52023 477,814785,106$199,192,943 $ 253.71 $ 416.88 60.92022 513,750762,651$150,020,465 $ 196.71 $ 292.01 67.42019 -5.6%1.7%-8.4%-10.0%-3.0%-7.2%YOY % change/2022
-12.2%4.7%21.6%16.1%38.5%-16.2%YOY % change/2019
Napa
County Lodging Demand
Year
to Date Lodging Trends
SM
ITH TRAVEL RESEARCH
11 Sm
ith Travel Research
YOY % RevPARYOY % ADRYOY % OccupancyHote
l Rooms
(App
roximate)
Ca
lendar YTD
May
2023
-10.0%$ 228.40 -3.0%$ 404.31 -7.2%56.55,700Napa CountyComp Set -8.4%$ 117.95 -1.4%$ 210.61 -7.1%56.07,500Sonoma County -9.4%$ 142.03 -5.7%$ 229.16 -4.0%62.012,500Monterey County -7.0%$ 102.33 -2.1%$ 168.04 -5.0%60.910,670San Luis Obispo County -10.4%$ 141.35 -4.8%$ 225.27 -5.9%62.710,720Santa Barbara County
37.7%$ 155.99 23.9%$ 257.65 11.1%60.530,000San Francisco County -6.7%$ 111.01 -1.2%$ 153.07 -5.5%72.5315American CanyonJu risdictions
-4.0
%$ 193.15 4.5%$ 337.55 -8.1%57.23,000Napa (City of) -14.3%$ 347.92 -13.8%$ 694.36 -0.6%50.1450Yountville -10.6%$ 316.65 -5.0%$ 557.33 -5.9%56.8870Calistoga -17.4%$ 273.74 -9.7%$ 531.63 -8.4%51.5760Unincorporated Co. -20.7%$ 454.10 -14.9%$ 967.53 -6.8%46.9Luxury HotelsService Type -5.5%$ 191.09 -1.7%$ 316.55 -3.9%60.4Group Hotels -13.5%$ 121.46 -2.8%$ 190.31 -11.1%63.8Limited Service Hotels
Key
Takeaways
SM
ITH TRAVEL RESEARCH
Occu
pancy continues
to trend ~7% lower
than 2022. This
reflects trends seen in
comparable
destinations.
Average daily rate
(ADR) is dropping
in response to
demand. ADR for
May is slightly down
from this same time
period last year but
up approximately
30% from both 2020
and 2019.
In
May, weekday
occupancy (Sunday-
Thursday) was down
while weekend
occupancy (Friday-
Saturday) was up.
Mother’s Day Weekend
was down, while
Memorial Weekend
occupancy was slightly
up from 2022.
321
Ca
lifornia Travel Spending Forecast
Total
California Spending and Percent Value Relative to 2019
Pr
ojected
2019 recovery
date for the
State of CA
Napa
Valley
tourism
recovered to
2019 levels by
2022
Na
pa Valley led the recovery for the
State of California’s tourism industry.
So
urce: Tourism Economics, May 2023
San
Francisco City/County
VI
SITOR VOLUME & SPENDING FORECAST
Sourc
e: San Francisco Travel Association in conjunction with Tourism Economics; Travel Forecast, San Francisco Market
4.6M
3.5M 4.1M 4.5M 4.7M 4.9M
2.9M
1.9M
2.3M
2.5M 2.6M 2.7M
3.0M
1.7M
2.0M
2.5M
2.8M 3.0M
0.0M
2.0M
4.0M
6.0M
8.0M
10.0 M
12.0M
2019 2022 2023 2024 2025 2026
Ove
rnight Visitors
Do
mestic Leisure Do
mestic Business In
ternational
10.4M 10.7M
8.4M
$1.21B $1.01B $1.23B $1.38B $1.48B
$2.0B
$1.4B $1.8B $2.0B $2.1B
$5.1B
$3.7B
$4.3B
$5.3B
$6.0B
$0.0
B
$2.0B
$4.0B
$6.0B
$8.0B
$10.0B
$12.0B
2019 2022 2023 2024 2025
Ove
rnight Spend
Do
mestic Leisure Do
mestic Business In
ternational
$8.3B $8.7B
$7.3B
Inte
rnational visitation forecasted
to rebound to 2019 levels by 2026,
with spending to rebound by 2024.
TO
T & TID Overview
Tourism Improvemen
t District (TID) & Transient Occupancy Tax (TOT)
TID
Tou
rism Improvement District
TOT
Transient Occupancy Tax
The
TID was put in place by
those who pay the assessment
to provide a funding source for
tourism promotion
The Napa County TID was
formed in 2010 and renewed in
2015 for a ten-year period,
through 2025
25% of the assessment remains
in each jurisdiction for local
tourism promotion
TID assessment now fund
destination marketing budgets
of more than $8 million a year,
up from the pre-TID level of less
than $1 million
Visitors stay in lodging
properties
Marketing is funded by a 2%
assessment on gross hotel
room revenue
This generates more
visitation and spending and
economic benefit
More jobs are created year-
round
Visitors stay in lodging
properties
12% of gross room
revenue goes into the
jurisdiction’s
General Fund
The General Fund pays
for the local community
improvements and
services
Yo
ur Community Thrives
Since
2019, a 1%
TOT has been added
to overnight hotel
stays in Calistoga,
St. Helena,
Yountville, City of
Napa, & Napa
County to fund
affordable housing
solutions.
Visi
tor Paid Taxes for Resident
Services
Visi
tor Paid Assessment for Development of a
Sustainable Tourism Economy
VISI
TOR DRIVEN SPENDING
Tra
nsient Occupancy Tax Growth by Jurisdiction - Fiscal Year FY22
ECONOMIC RECOVERY
-
5,
000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21 FY22 Ame
rican Canyon C
ity of Napa Yo
untville St.
Helena C
alistoga N
apa County
FY
22 contributions not only
returned to pre-pandemic
levels, but surpassed FY19,
our high watermark.
This means a return to
revenue for our cities and
towns for servicers such as:
• fire and safety
• roads and sidewalks
repair
• parks and recreation
• and more!
In
2022, City of Napa returned
to 2019 levels of TOT revenue.
Transi
ent Occupancy Tax – City of Napa
FY22
ECONOMIC RECOVERY
-
5,
000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21 FY22 C
ity of Napa
FY22
saw TOT
contributions not just
returned to pre-
pandemic levels, but
surpassed FY19,
which was previously
our high watermark.
This means a return
to revenue for our
cities and towns for
things like fire and
safety, roads and
sidewalks, parks and
recreation, etc.
In
2022, City of Napa returned
to 2019 levels of TOT revenue.
FY
22 Transient Occupancy Tax by Jurisdiction
EC
ONOMIC IMPACT OF TOURISM
Revenue from tourism allows
local government to invest in
services and programs that
benefit all residents, including
infrastructure improvements,
civic amenities, and public safety.
A healthy tourism economy
creates demand for a diverse
range of goods, services, and
cultural programs that are
available for both residents and
visitors to enjoy, enhancing our
quality of life.
Tran
sient Occupancy Tax
(TOT/hotel tax) revenue received in FY22 by each
jurisdiction in Napa County
$68
MILLI
ON
Am
erican
Canyon
$1,584,253
2%
City of Napa
$27,174,663
40%
Yountville
$9,827,529
15%
St. Helena
$3,951,440
6%
Calistoga
$11,786,459
17%
Napa County
$13,791,650
20%
+
$13M
Over
FY19
TO
T Details by Jurisdiction
TOT Gr
owth
Since 2011
TOT as a % of
General Fund
TOT Collected
Per Room
TOT Collected
Per Resident
FY22 TOT
Collected
By Jurisdiction
# of Rooms
As of June
2022
PopulationJurisdiction
Based on
FY23
Budgets, not ActualFY22
ActualRounded to the
Nearest ,000
+1
19%6%$5,062$79$1.6M31320,000American Canyon
+176%25%$8,834$340$27M3,07680,000Napa
+145%59%$21,839$3,276$9.8M4503,000Yountville
+174%20%$13,395$659$4M2956,000St. Helena
+243%60%$14,082$2,357$11.8M8375,000Calistoga
+69%6%$18,099$511$13.8M76227,000Unincorporated County
+147%$11,881$483$68,115,9945,733 141,000Total Napa Valley The
Tourism Industry Provides Significant Positive Impact to the Local Jurisdictions Throughout Napa County.
EC
ONOMIC IMPACT OF TOURISM
Visit
Napa Valley Overview
Visit
Napa Valley’s Reach
CUL
TIVATING THE NAPA VALLEY BRAND
2. 7Million
Ann
ual Website Visits
50 ,000
Emai
l Subscribers
42Million
Pa
id Media Impressions
900
+Million
Ea
rned Media Impressions
925,00
0+
Pa
rtner Website Referrals
34 6,000
Socia
l Media Followers
11 0,000
Gu
ests at Napa Valley
Welcome Center
18M
illion
Socia
l Media Impressions
Ta
rget Markets
Ca
lifornia Texas
(Dallas)
New York
(NYC)
Illinois
(Chicago)
Florida
(Mia
mi/Tampa)
50% 50%
Cali
fornia Presents the Greatest Opportunity and Impact in Advertising Efforts ALL
OCATION OF ADVERTISING BUDGET
Ta
rget Audiences
Luxury
Tra
veler
Aspir
ational
Traveler
Gr
oup Trade
Travel Trade
Tourism &
Hospit
ality
Workforce
Loca
l
Community
FOCUSE
D MESSAGING
Ke
y Advertising Initiatives – Luxury, Aspirational, Local Alw
ays On
• Year-round digi
tal ad units on performance channels such as Google Display Network and Google Search
• Objective: Awareness
Seasonal
• Novem
ber – Marchintegrated media campaign on native outlets, AFAR, Modern Luxury, Hulu
• June - Auguston Vine Pair, Travel + Leisure, and Food & Wine consisting of video and/or a combination of ad units + editorial
• Objective: Consideration and intent
Ap
proachable Luxury Campaign
• Pulse
d digital ad units on
Google Display Network and
Meta (Facebook and Instagram)
• Objective: Educate and engage
via custom site content
depicting the depth and
breadth of Napa Valley product
Cheers,
Tourism Matters
• Pulse
d digital and print
campaign on Meta (Facebook
and Insta), Napa Valley Life,
MarketPlace, and The Register
• Objective: Educate, inform,
inspire local audience about
benefits of tourism economy
and exploring ”their own
backyard”
64 MILLION IMPRESSIONS
Key Ad
vertising Initiatives – Tourism Industry & Workforce Development Crush
That Meeting
• Pulsed digital ad units on Google Search
and paid media partnerships with
Meetings Today and NorthStar Meetings
Group
• Objective: Educate , inform, inspire
meeting and incentive trip planners
Crush
that Career
• Pulsed digital ad units on Google Search and LinkedIn along with regional out-of-home billboard placements
on Interstates 80 and 880
• Objective: Inspire the workforce to consider Napa Valley as a location for career in hospitality
17 MILLION IMPRESSIONS
Spotl
ighting Napa Valley’s Unique Towns
Nap
a Valley Tourism Corporation
FY24
BOARD OF DIRECTORS
David
Oro
American Canyon
City Council
Don Shindl
e
Chair
City of Napa
Westin Verasa
Kenta Kamohara
American Canyon
Holiday Inn Express &
Suites
Steve
Potter
City of Napa
City Manager
Sara
Brooks
City of Napa
Napa River Inn
Steve Rogers
Yountville
Town Manager
Max
Compagnon
Yountville
Napa Valley Lodge
Amy Carabba-Salazar
St. Helena
Chamber of Commerce
Marcelle
Adderley
St. Helena
Southbridge Napa Valley
Anne Cottrell
Napa County
Board of Supervisors
Donald Williams
Calistoga
Mayor
Geor
ge Goeggel
Napa County
Auberge Resorts
Linsey Gallagher
Visit Napa Valley
Mi
chael Lennon
Calistoga
Calistoga Spa Hot Springs
Am
erican Canyon City
of Napa You
ntville
St. Helena Calis
toga Coun
ty of Napa VNV
FY2
4 Visit Napa Valley Board of Directors
Emma Swain
Chair El
ect
Thomas Bensel
Chair
Michael Collins
Secretary/Treasurer
CEO
, ST. SUPÉRY ESTATE
VINEYARDS AND WINERY
MANAGING DIRECTOR,
CULINARY INSTITUTE OF AMERICA
GENERAL MANAGER,
ARCHER HOTEL NAPA
Robby Delaney
GEN
ERAL MANAGER,
FOUR SEASONS RESORT &
RESIDENCES
PRESIDENT & CEO,
VISIT NAPA VALLEY
Linsey Ga
llagher Joe Leinacker
MANA
GING DIRECTOR,
MERITAGE RESORT & SPA AND
GRAND RESERVE
Ca
rmen Cruz
GEN
ERAL MANAGER,
EMBASSY SUITES NAPA VALLEY
Edward Cost
a
Vice Chair
MANA
GING DIRECTOR,
CARNEROS RESORT & SPA
Al
ain Negueloua
V.P.
AND G.M.,
BARDESSONO HOTEL & SPA
AND HOTEL YOUNTVILLE & SPA
Don
Shindle
GEN
ERAL MANAGER,
THE WESTIN VERASA
GENERAL MANAGER,
RIVER TERRACE INN
Je
nny ToomerLinda Reiff
PR
ESIDENT & CEO,
NAPA VALLEY VINTNERS
Ja
son Scoggins
CO-FO
UNDER & PARTNER,
LATITUDE 38 ENTERTAINMENT
VICE PRESIDENT & MANAGING
DIRECTOR, SILVERADO RESORT
& SPA
Todd Sha
llan
Tom Davi
es
Past Chair
MANA
GING PARTNER,
V. SATTUI WINERY
Pa
trick Egan
SENIOR
VP, MARKETING AND
COMMUNICATIONS,
BOISSET COLLECTION
Pa
trick Nayrolles
GEN
ERAL MANAGER,
MEADOWOOD NAPA VALLEY
Th
ank You
Appe
ndix
20 19 = 100 | Source: Tourism Economics, May 2023
Vi
sitation Forecast by Travel Segment
Key Takeaway
: International visitation is expected to rebound by 2025.
Vis
itation to California by Key Traveler Sectors
Spen
ding Forecast by Travel Segment
Key Takeaway
: The total amount spent by international travelers is
expected to fully rebound by 2023.
20 19 = 100 | Source: Tourism Economics, May 2023
Vis
itor Spend to California by Key Traveler Sectors
0.0K
100
.0K
200.0K
300.0K
400.0K
500.0K
600.0K
700.0K
800.0K
Mexico Canada United
Kingdom
India France Germany Korea,
Republic Of
Australia China Italy Taiwan Japan
201
9 202
3 202
4 202
5 VISIT
OR VOLUME 2023-2025
By 2
024, travelers from key markets like
Mexico, Canada, U.K. are expected to
return to 2019 volumes
In
tegrated Program Plans & Execution
PAID
AD
VERTISING
WEBSITE,
BLOG, SOCIAL
MEDIA
RELATIONS
SALES &
BIZ DEV
PARTNER
RELATIONS
COMMUNITY &
IND
USTRY
All
Teams Working Together
Driving
Awa
reness & Affinity
at All Touchpoints
on All Channels
Key Advertising
Wins
Ch
eers,
The Good Life
Al
ways On & Seasonal
25 M
IMPRESSIONS
Ap
proachable
Luxury
Pu
lsed
Time o
n Site
1:18
Crush
That
Meeting
Pu
lsed
Time o
n Site
2:50
Chee
rs,
Tourism Matters
Pul
sed
1. 5M
IMPRESSIONS
Crush
That
Career
Pu
lsed
Time o
n Site
4:00
Incr
emental Media Spend – Summer Amplification
IN
SPIRE TRAVEL MID-WEEK
Summe
r Push
Existing Performance Channels Now
$1
00K
=
An
Estimated
Incremental
6.5M
Impressions
IN
SPIRE TRAVEL MID-WEEK
Incr
emental Media Spend – Summer Amplification
$200K
Ad
ditional Summer
Programming
via Integrated
Paid/Editorial content
So
cial Media
34 6,000
Socia
l Media Followers
18M
illion
View
s on Instagram
1.5Mil
lion
OWNED
MEDIA
Vi
ews on Instagram
F
Y 2 3/2 4 NAPA STRATEGY
City Council Regular Meeting
7/18/2023
Supplemental - Item 6.A.
From: Augustine Agency (Do Napa)
A
G E N D A
1. Audience
Overview
2. Blogs & E-newsletters
3. Website & SEO
4. Social Media
5. Public Relations
6. Paid Media Strategy & Meant to Be Here Evergreen
Campaign
2
S
I Z Z L E R E E L
A
UDIENCE OV ERV IEW
A
U D I E N C E O V E R V I E W
5 Segme
nt 1 | Millennial/GenX Aspirational Travelers
Age: 25-50
HHI: 100K+
Geos: SF Bay Area, Sacramento, Los Angeles,
Sonoma, Temecula, Paso Robles, Seattle
Interests: Wine, Culinary, Travel
Segme
nt 2 | Boomer Luxury Travelers
Age: 51-65+
HHI: 200K+
Geos: SF Bay Area, Sacramento, Los Angeles, Las
Vegas, Chicago, Dallas, New York
Interests: Wine, Culinary, Travel, Luxury Experiences
FY
24 Strategy: Expand current audience geotarget to include Seattle, Dallas, New York, Las Vegas, Chicago and surrounding California wine regions, with amplified paid media efforts in cold-weather markets during February - April.
B
LOG, EM AIL & WEBSITE
B
L O G & E M A I L
T
he DoNapa blog and e-newsletters serve as the workhorse of our owned content efforts. Augustine will continue to develop two blogs and two newsletters per month.
Efforts will include:
• Continue to focus on building email subscriber list
• Maximize time spent on the website to ultimately result in more overnight bookings and increased length of stay
• Refresh top-performing evergreen blog posts
• Continue to A/B test subject lines for emails
• Introduce gifs/polls, etc. into emails for additional engagement Blog KPIs
• Page views
• Time on page
• Partner business click-throughs
Email KPIs
• Open rate
• CTR
• Subscriber growth
7 7
CM0
Sl
ide 7
CM0 Ad
ded these in here. If we feel a little hesitant on the gifs, we can remove and just speak to it Cl
aire Marcus, 2023-04-07T17:25:38.735
W
E B S I T E
Up
on completing a major SEO and content audit in FY22/23, during FY23/24 we would look to do a refresh of the DoNapa site to ensure we are maximizing SEO efforts and prioritizing user experience through updated technology.
Efforts will include:
• Updated site map to improve user experience
• Updated design to maximize mobile-first & UX
• Content refresh across all pages, integrating trending keywords and phrases
• Video and image updates using new assets
• Elevating presence of Crowdriff UGC galleries
Website sections to focus on:
• About Us
• Itineraries – possible AI technology-enabled itinerary builder • Meetings/Groups – Meeting Planner Toolkit, venues, group activities, itineraries
• Sustainable Travel
• Events
8 8
S
OCIAL M EDIA OV ERV IEW
S
O C I A L M E D I A O V E R V I E W
• Le
verage video content on social platforms to showcase
key experiences and moments in the City of Napa
• Create interactive story content to increase audience engagement
• New: Develop a Channel Activation Plan (CAP) to
differentiate messaging strategies based on audience
demographics per platform
• New: Introduce videos on YouTube Shorts to increase
reach and brand awareness
• New: Utilize collaborative content sharing tools with Napa businesses through IG shared post tool
• New: Build content creator pool to curate video content on social for key events
• New: Develop seasonal roll up social content highlighting new or unique activities
C
O N T E N T S T R A T E G Y
10
S
O C I A L M E D I A – C H A N N E L A C T I V A T I O N P L A N ( C A P ) 1 1
Face
book
M
ain Audience - Boomers/Gen X
• Luxury experiences & accommodations
• Elevated wine experiences
• Culinary tourism
• Heritage tourism, local history & culture
• Stories & in-feed posts – video, static,
blog content
Y
ouTube
M
ain Audience – Boomers/Gen X
• Luxury experiences
• Elevated wine experiences
• Culinary tourism
• Heritage tourism, local history & culture
• YouTube Shorts
In
stagram
M
ain Audience – Millennials/Gen Z
• Hidden gems
• Events
• Beyond the wine
• Itineraries
• Culinary tourism
• Thriving Downtown vibe & walkability
• Reels, stories, in-feed posts
T
ikTok*
M
ain Audience – Gen Z/Millennials
• Approachability
• Hidden gems
• Beyond the wine
• Sustainable & culturally sensitive
travel
• Trending audio & video
• Raw & authentic video content
*Wil
l continue to monitor landscape of TikTok in coming months CM0CM1
Sl
ide 11
CM0 Lov
e this slide :)
Cl
aire Marcus, 2023-04-07T17:29:33.078
CM1 Should
we address TikTok here or have an asterisk?
Cl
aire Marcus, 2023-04-07T17:30:11.501
P
UBLIC RELATIONS OV ERV IEW
P
U B L I C R E L A T I O N S O V E R V I E W
• Spo
tlight the number of things to do in Napa to increase
repeat visitation
• Utilize quarterly “What's New” press releases as blog content to further expand visitors' itineraries
• Invite top-tier journalists and influencers to the City of Napa for FAM tours
• Target meeting editors for FAM tours to further influence a business audience
• Continue partnering with Visit California and Visit Napa Valley
• Concentrate pitching efforts on drive and fly markets, as well as top-tier outlets
• Utilize earned media as a source to test new markets to support paid strategy
S
T R A T E G Y
13
D
IGITAL & PAID M EDIA OV ERV IEW
15 D
I G I T A L & P A I D M E D I A O V E R V I E W
• Dri
ve an increase in awareness for the City of
Napa throughout the year
• Utilize a multi-channel digital approach to reach
consumers at various stages of the buyer journey
through different touchpoints
• Amplify heavy-up paid media efforts to drive
overnight stays and extended length of stay
during the need period November-April
• Report ROI for overnight stays within the City of
Napa through Display campaigns
S
T R A T E G Y
15
16 T
ime runs at a more relaxed pace in the City of Napa.
Here, meals and wines are experienced at a slow pace, activities are designed to gently engage all your senses and moments are crafted to remember forever.
In Napa, you’re welcome to immerse yourself in a vineyard tour, grab a window seat on the wine train, revel in the many spas or perhaps soar in a hot air balloon.
When you’re in Napa, you can enjoy the luxury of time and be free to enjoy all that your heart wishes.
You’re meant to kayak, explore, wine taste, shop and adventure. Simply put…
17 Y
OU’RE MEANT
TO BE HERE
IN
THE CITY OF NAPA
Y
O U ’ R E M E A N T T O B E H E R E
T
H A N K Y O U !
Pa
rks & Recreation
Department
Cou
ncil Spotlight
July 18, 2023
City Council Regular Meeting
7/18/2023
Supplemental - Item 6.B.
From: City Staff
Department Mis
sion
7/17/2023 Pa
rks & Recreation Department2
W
e inspire residents and customers to value healthy
and active lifestyles by providing exceptional park and recreation experiences that meet today’s ever-
changing need and interests. We are committed to
being responsible stewardsof resources, collaborative
by working with other community organizations, and
accountable and transparent in our management
practices.
Department Ove
rview
54 Parks 950+ Acres 24 miles of Trails # of Civic Spaces 2 Rec Facilities Public Art Community City Trees and 2,000+ amenities 46 FTE Installations Events Landscaping
7/17/2023 Pa
rks & Recreation Department
3 12
acres/1,000
residents
31 consecutive years
awarded ‘Tree City USA’
• 33 playgrounds
• 4 lit ballfields
Special Initiatives
De
partment Policy Development & Implementation
o Financial
Sustainability (Council Workshop – January 2022)
o Social Equity
o Capital Investment
Pa
rk Improvement Program
Urban Forestry Management Plan
7/17/2023 Pa
rks & Recreation Department4
Dep
artment Policies
in c
ollaboration with 110 Percent
Fina
ncial Sustainability Policy
Be
ing Smart
with our money
Fina
ncially responsible & disciplined
Fi
nancial
Sustainability
Service
Categories
Beneficiary of Service Cost of Service
Three-l
egged Stool
Philosophy
S
ervice Categories
Or
ganizing into new
containers by like services
Benef
iciary
of Service
Comm
on Good Individualized
High
Subsidy –
Low Cost Recovery
Low Subsidy –
High Cost Recovery
Co
st of Service Analysis
Fi
nancial
Sustainability
Social
Equity Policy
So
cial Equity Defined
Addressing
social inequities by implementing operational practices to help identify and address barriers to access which negatively impact the quality of life of those living in Napa
So
cial Equity Data Analysis
So
cial Equity Policy
Pa
rk Social Equity Scores
• Social
equity scores for each
census block in city limits
• Park Scores Development
• Census
Blocks within 0.5 mile
radius from Neighborhood
Parks
• Census Blocks within 1.5 miles
radius from Community Parks
Wh
y a Capital Investment
Policy?
To
establish and implement programs for
evaluating investment in infrastructure and
physical assets in the City of Napa’s parks
system, as well as setting priorities within
the context of the long-term tax investment
necessary to address strategic service
delivery needs.
Nap
a has sufficient parkland for the City's existing & projected population Capital projects are prioritized for sustaining & improving existing infrastructure Capital
Investment Policy
Capital
Investment Policy
P
ark Infrastructure Program will
address three key phases of work:
• Catch Up
• Keep Up
• Moving Forward
Success
Metric: Invest 50% or more of capital projects in
parks identified as high priority on the Social Equity scale
Pa
rk Improvement
Program
wi
th Callander and Associates
P
ublic Infrastructure Investment
• Ag
ing Facilities – in Napa and across
the US!
• Growing Maintenance Backlog and
Lack of Capital Investment
• Challenge to Maintain Levels of
Service
• Difficult Budget Decisions – how to
use limited resources to make the
biggest impact
• Need for Data-Driven Decision
Making
7/17/2023 Pa
rks & Recreation Department21
P
arks Condition Assessment
7/17/2023 Pa
rks & Recreation Department22
O
bjectives
• Proactively manage the condition of park infrastructure • Efficiently manage finite resources
• Understand the magnitude & timing of investment needs O
utcomes
• Inventory of park condition in
Geographic Information Systems (GIS)
• Consistent and transparent decision-making tool
• Funding targets for improvement projects
P
arks Condition Assessment
7/17/2023 Pa
rks & Recreation Department23
I
NCLUDED EXCLUDED
• Comm
unity Centers (included in Facilities)
• Urban Forestry Network (in progress)
• Park Buildings & Restrooms
• Special Infrastructure (BMX Track, Boat
Ramps and launches)
• Vine Trail & River Trail
• Right-of-Ways & Street Landscaping
• Landscape Assessment Districts
• Park Amenities
• Park Drainage
• Park Paths
• Park Structures
• Park Landscape Areas
• Turf Areas
& Irrigation
Systems
• Parking Lots
• Picnic Areas
• Playgrounds
• Signage
• Sports Fields
• Sports Courts
Conditio
n Rating Criteria
7/17/2023 Pa
rks & Recreation Department24
Cap
ital Replacement Ongoing Maintenance and Future Capital Planning
Ou
tcomes & Recommendations
• 40%
of assessed infrastructure is in failed
or poor condition
• Identified the need to invest in existing
park infrastructure
• 4 Funding Scenarios / Options
Recommended to address park needs
Napa Pl
aygrounds:
7/17/2023 Pa
rks & Recreation Department25
2 7% (9) of the city’s playgrounds are
due for replacement/retrofit planning
Urb
an Forestry
Management Plan
wi
th Davey Resource Group and Napa RCD
City
of Napa Urban Forest
7/17/2023 Pa
rks & Recreation Department27
City
Owned Trees
• Parks
Division Owns and Maintains Trees
located within:
• Parks and Open Spaces
• Along trail corridors
• City owned Parcels
• Around City Facilities such as City Hall
Private Trees
• The
City has jurisdiction over some
private trees
• Municipal Code 12.44 provides the
city authority over “Street Trees”
• Municipal Code 12.45 provides the
city authority over both “Protective
Native and Significant Trees”
Californi
a Department
of Forestry and Fire
Protection 2021/2022
Urban and Community
Forestry Program Grant
Th
e City of Napa is the successful
recipient of over $500,000 in Grant
Funding to support the enhancement
and maintenance of the City’s Urban
Forest.
Urban Forest
Management Plan
Plan
Objectives:
1. Com
plete a tree inventory to understand current tree
stocking levels, locations, species distribution, age
and condition
2. Development of an Urban Forestry Management
Plan to facilitate effective management.
3. Increase community participation in urban forest
stewardship.
4. Utilize urban tree management software to maintain
its urban forest assets.
5. Plant climate adaptive trees to strategically increase natural shade, reduce GHG emission and improve air
quality.
6. Update City policies and programs to match long-
term maintenance and funding needs.
Ur
ban Forest Management Plan Timeline:
7/17/2023 Pa
rks & Recreation Department30
The
City has partnered with Davey Resource Group and Napa Resources Conservation District (RCD) on this project:
• Plan
Kick-off
• Tree Inventory & GIS
• Stakeholder
& Working Groups
Identified
2 023
• T
ree Canopy
Assessment
• Working Groups
• Community
Engagement
2 024
• Dr
aft Plan
Development
• ITree and 3-Year Tree
Care Plans
• Priority Tree Planting
2 024
• Dr
aft Plan Review
• Urban Forest
Management Plan
Completed
2 025
Questi
ons and
Comments
ATTACHMENT 2
SUPPLEMENTAL REPORTS &
COMMUNICATIONS Office of the City Clerk
City Council of the City of Napa
Regular Meeting
July 18, 2023
FOR THE CITY COUNCIL OF THE CITY OF NAPA
EVENING SESSION:
SUBMITTED PRIOR TO THE CITY COUNCIL MEETING
15. ADMINISTRATIVE REPORTS:
15.A. Encampment Resolution Funding Program Grant
• PowerPoint Presentation from City Staff.
1) Email from Napa Valley Community Foundation received on July 14, 2023. 2) Email from Patrick Gaul received on July 15, 2023.
3) Email from Jeri Hansen on behalf of the Napa Chamber of Commerce received on July 17, 2023. 4) Email from Rhoda Schatzel-Svensson on behalf of DeMatei & Co. received on July 17, 2023. 5) Email from Barbara Pahre received on July 17, 2023.
6) Email from Chuck Shinnamon received on July 17, 2023. 7) Email from Alan Charles Dell’Ario received on July 18, 2023. 8) Email from Grania Lindberg received on July 18, 2023.
J
uly 18, 2023
E
ncampment
Resolution
Grant
City Council Regular Meeting
7/18/2023
Supplemental - Item 15.A.
From: City Staff
Encampment Resolution Program
• Competitive Application Process
• Funds actionable, person-c entered proposals that resolve the experience of unsheltered homelessness in encampments
• HUD definition of encampment—primarily tents and structures within the c
ommunity
• Prioritize Caltrans and other State properties
• City of Napa Proposal (Submitted Feb. 2023)
• $15 million to lease Motel 6 through June 30, 2026
• Comprehensive staffing and security plan
• Serve 120 individuals, with goal of at least 80 transitioning to P
ermanent Housing
• Planned Encampments: Caltrans properties and Kennedy Park
Purpose of this Item
• Review Operating Plan
• Meetings with adjacent properties and interested neighbors • Grant requirements
• Review Initial Referrals and System Data
• Authorization for City Manager to:
• Accept the Encampment Resolution Grant
• Execute a lease agreement with Motel 6
• Execute a services agreement with Abode Services
Homelessness-What We Know:
• Federal and State court rulings and laws; it is not a crime to be hom
eless and certain rights are protected unless adequate shelter is available
• Currently do not have shelter beds for all experiencing homelessness i
n the community
• Housing First Model
• Criminal justice laws have changed in California in last decade • Governor Newsom and State Legislature have prioritized funds for hom
eless services with the lens of resolving the experience of homelessness in a person-centered way
UCSF Benioff Study 2023:
• The homeless population is aging—over 47% is 50+
• 90% of participants lost their most recent housing in California • 75% live in the same County where they were last housed • 60% of participants were not the lease holder in their last housing situation---often they were doubled up or living with family/friends
• While participants were disconnected from the job market and employment services, nearly 50% were looking for work
• 2/3 of participants experienced mental health symptoms • 1/3 reported experiencing physical or sexual violence in this episode of homelessness
• 1/3 of participants have visited the emergency room in the last six months
• 1 in 5 who used substances reported wanting substance abuse treatment services but being unable to access treatment Conclusion
• Homelessness is truly the result of the lack of affordable housing, and foc
us needs to be on providing units and the support services necessary to not only house clients but maintain housing.
Point in Time Count
• January 2023:
• 349 Unsheltered Individuals Experiencing Homelessness • 157 Sheltered Individuals Experiencing Homelessness
• 197 Individuals Experiencing Homelessness for First Time Coordinated Entry List
June 2023
303 Individuals
VI-SPDAT Score “Breaks”
10+ (PSH) = 207
5-9 (RRH) = 90
1-4 (P/D) = 6
Motel 6 Operational Plan
• 57 Single-Occupancy Rooms for Non-Congregate Shelter; doubl
e occupancy on approval for established households
• Maximum of 65 clients on site at any one time
• 24/7 staffing; minimum of two Shelter Monitors at all times plus f
ive case management staff and site management staff on
daytime shifts
• Case Management Ratio: 21 clients per Case Manager
• 24/7 Security; minimum of two Security Officers at all times
Motel 6 Operational Plan
• Minimum of two meals provided onsite daily
• Fence Replacements/Additions
• NapaCAMS and S ecurity Cameras
• Storage of Personal Belongings
• Client Agreements and Rules
– No guests on site
– Clients will not have key access
– Expected to be good neighbors
– No illicit drugs
– Pets allowed with behavior standards
– Court or other criminal justice restrictions
Motel 6 Operational Plan
• Relationship with Caltrans
• Regular meetings with adjacent properties and neighbors – Track and regularly review dispatch calls to area and property • Onsite contacts for adjacent properties and neighbors • Flexibility to make adjustments as needed to address
nei
ghborhood concerns
• Phase In Approach:
– Open on or after August 21, 2023
– Three phases every two weeks with occupancy by September 30, 2023
Localized Data-Initial Referrals
• 87 individuals on census list
• 13 housed/will be housed
• 7 couldn’t identify/cross reference
• 67 Referrals
• 51% (34 total)-no criminal charges in the last two years • 49% (33 total)-c riminal charges in the last two years • Majority were Misdemeanor Only
• Police Department Calls for Service with Homeless
D
isposition: 5%
Localized Data-Housing Success
• 225 Individuals Housed From Homelessness between
2018
-2022
• Looked at criminal justice patterns:
• 10 years before being housed
• 3-5 years since being housed
• Results:
– Average reduction in criminal justice system involvement :74% – Reduction amongst the Top 25 utilizers of the criminal justice system pr
ior to housing: 95%
• Valley Lodge To Date
Recommended Action
1. Authorize the City Manager to execute on behalf of the City all agreements and documents necessary to accept the State of California's Encampment Resolution Funding Program Grant in the amount of $15 million, to fund non-congregate temporary emergency shelter facilities and services through June 30, 2026.
2. Approve the increase of revenue and expenditures in the amount of $15 million in the Non-Recurring General Fund as documented in Council Budget Adjustment No. 223.
3. Authorize the City Manager to execute a lease agreement (with terms consistent with those set forth on the Lease Term Sheet attached to the staff report to City Council accompanying this item) with Navi Haveli, Inc., dba Motel 6, to use the property located at 3380 Solano Avenue for the term August 1, 2023 through June 30, 2026 for the non-congregate sheltering of individuals experiencing homelessness, for the total lease amount of $6,125,000.
4. Authorize the City Manager to execute an agreement with Abode Services in an amount not to exceed $1,214,535 to provide the staff and related operating expenses necessary to operate a non-congregate sheltering program for the term August 1, 2023 through June 30, 2024.
QUESTIONS?
J
uly 14, 2023
Members of the Napa City Council
Re: Agenda item 15.A.
Dear Members of the Napa City Council,
Napa Valley Community Foundation (NVCF) is pleased to offer our support for the Napa City Council’s approval of the Motel 6 Project and Agenda Item 15.A.
Our philanthropic work in Napa County has led us to believe that the lack of affordable housing is the primary driver of poverty in Napa County, and fighting poverty and supporting affordable housing is one of our key funding areas. However, as a small community foundation in a semi- rural locale where philanthropic giving is $75 per capita compared to $678 per capita in nearby San Francisco, supporting affordable housing and homeless prevention is a challenge that local philanthropy cannot take on alone.
Solving the complex problem of homelessness requires a multi-faceted approach to solutions, including increasing the supply of permanent supportive housing, non- congregate shelter, social and behavioral health supports, economic-wage justice, and housing that is affordable to our low-wage workforce. This program is one of many innovative “tools in the toolbox” to alleviate and address the problem of homelessness in our community. NVCF is investing in Accessory Dwelling Units (ADUs) as another “tool in the toolbox,” and therefore we have not made significant investments in programs such as the proposed Motel 6 Project.
To that end, we are excited to see the Motel 6 Project move forward, and we are proud to hear that the City of Napa was awarded the fourth largest grant of all California communities, surpassing more populous jurisdictions , like the City and County of San Francisco.
We understand that it is a best practice to move individuals out of encampments and into housing, particularly non-congregate sheltering with social and behavioral health service support onsite, as well as funds to assist clients with basic necessities as they prepare to transition to permanent housing. We have observed Napa County run a similar program during the pandemic at the former Wine Valley Lodge on Coombs St. (now Valley Lodge Apartments, a 54-room permanent supportive housing complex.) During that time, the program assisted a total of 78 clients. 70% of those clients moved to permanent housing through the program. An additional 20% chose to enroll in residential treatment (recovery) programs through the program. Because of Item 15.A.
this, we know that our community and local government have a successful track record of like projects.
As a licensed business and commercial property owner in the City of Napa, o ur offices at the Sato Family Nonprofit Center on Claremont Way are home to 12 youth -serving nonprofits, and we are situated just a little more than a half mile from the Motel 6 site.
At nights and on weekends, we have unhoused individuals seeking shelter on our property nearly daily. This is all the more reason that we encourage and support a nearby site serving as proper housing for individuals experiencing homelessness. We see the addition of 24/7 staffing and onsite security services, as well as additional fencing around the site, and security cameras on -property and in the surrounding areas as a value-add to the neighborhood.
On behalf of the Board and staff of NVCF, we applaud the City of Napa’s efforts, support the approval of the Motel 6 P roject, and encourage your approval of funding this important housing opportunity.
Sincerely yours,
Julia DeNatale
Vice President of Community Impact
N
apa City Council
City Hall
955 School Street
Napa, CA 94559
7/14/2023
Patrick Gaul
North Napa Grocery Outlet
3385 Solano Avenue
Napa, CA 94558
Re: State Grant
– M
otel 6 – E
ncampment ResoluLon Program vote
Dear M
ayor, Vice Mayor and Councilmembers,
I have been a resident and business owner in Napa for 7 years and love this city for its beautiful views, r
elaxed f
eel, a
nd low crime r
ate. This city h
as been a
great place to raise children and own a business.
H
owever, I would like to express my frustration and concern t hat t
he p
ossible conversion of M
otel 6 on
S
olano Avenue into an E
ncampment Resolution Program h
ousing f
acility m
ay p
ut all these things at risk.
I am aware that o
ffering b
eds t
o the homeless is the S
tate’s motivation i
n o
ffering t
his grant, but I feel
t
hat c
onverting M
otel 6
to a homeless housing facility will do little to reduce the current encampments, r
educe c
rime o
r reduce o
verall number of unhoused persons i
n Napa. A
n E
ncampment Resolution
P
rogram in Motel 6 w
ill likely increase a
ll these things, directly affecting the 22 businesses, 2 schools a
nd
t
he neighborhood i
n and around Redwood and Solano.
During several meetings with the c
ity, i
t w
as e
ye-opening to hear the difficulties l
ocal o
fficials f
ace in
r
educing encampments i
n addition to t
he negative e
ffects t
hat unchecked homelessness b
rings i
n t
he
w
ay of c
rime, t
rash, a
nd d
ecreased quality of life for the residents in the area. N apa C
ity and County
r
epresentatives h
ave claimed that once beds a
re available, they can hold C
altrans a
nd o
ther agencies
a
ccountable to keeping these encampments clear. F
or a brief period, the areas u
nder the Imola Bridge
a
nd behind Motel 6 were cleared, yet both have developed encampments again.
In fact, since c
onverting W
ine Valley Lodge to be an Encampment Resolution Program housing facility, t
he encampment under the Imola Bridge is the w
orst I
have seen, ever! (
Pictures a
ttached). I
witnessed
f
ilth, f
eces and urine smell, s
tolen carts, stolen p
ersonal property (
mail and other items), stolen store
m
erchandise, g
raffiti, e
vidence of fires and multiple tents that appear to h
ave been t
here for quite some
t
ime. I
did not recognize any of the homeless individuals, which begs the question, i s this Encampment
R
esolution Program bringing n
ew h
omeless individuals t
o the area? F
or you to g
et a true sense of the
m
agnitude of the problems, I request f
or y
ou t
o p
ersonally visit the I
mola Bridge encampment a
nd the
W
ine Valley Lodge prior to casting your vote on the Motel 6 Encampment Resolution Program c
onversion. I suggest you take police protection and wear personal protection equipment for your safety.
Item 15.A.
In speaking with managers of a grocery store on the south end of town, they report cart collection efforts have quadrupled in the past few months from once every-other-week to twice a week; they share this is putting strain on their business. Additionally, business owners in the River Park Shopping Center say that aggressive confrontations, theft, trash, and misuse of the restrooms have seen a sharp rise. As a resident of the River Park area, I notice more transient people in the shopping centers and my neighborhood. Simply going for a walk or bike ride feels unsafe now. It has become apparent that adding beds makes life worse for the residents and businesses. None of this should come as a surprise to you.
Several business owners and residents have shared their concerns about converting the Motel 6 into an Encampment Resolution Program housing facility by speaking at City Council Meetings and sharing with the city managers at the special sessions, which the Deputy City Manager set up. The concerns shared include but are not limited to:
• Increased theft at homes and businesses.
• Increased loitering and panhandling.
• Increased trash and human waste in public areas.
• Increased damage to property.
• Increased graffiti.
• Increased illegal drug trafficking, discarded needles, and other drug paraphernalia. • Decreased customer count and sales in businesses.
• Decreased personal safety for the employees.
• Decreased personal safety for the children and families who live, walk and bike near Redwood and Solano.
The concerns shared with city leaders are based upon real-life experiences while dealing with the residents of the encampments behind Motel 6 and the residents of Motel 6 itself. These real-life experiences have improved or worsened based upon the population size in and around Motel 6. All these concerns have been shared with city managers, and invariably, their response is “we cannot help you”, “call Police dispatch and file a complaint”. It seems city leaders are turning a blind eye to the concerns of its residents and business owners while our neighborhoods are becoming filthy, our businesses are suffering, and our children are feeling less safe.
In closing, I urge you to vote against the Motel 6 – Encampment Resolution Program, especially with what you have witnessed from the Wine Valley Lodge conversion and the effects this caused on the south end of town. If you choose to vote yes, you are knowingly putting residents and businesses at risk of having an unsafe neighborhood, increased crime, diminished sales, and a lower quality of life. Thank you for your time and attention to this serious matter.
Patrick Gaul
Pictures taken 6-10-2023
DEMATEI & CO., INC.
Est. 1919
1112 SIR FRANCIS DRAKE BLVD.
KENTFIELD, CA 94904
VOICE (415) 482-8899
FAX (415) 482-8811
Email: demateico @comcast.n et
Via E-Mail to: Secretary [email protected] To: Napa City Council
Re: Public Comment Regarding July 18, 2023 City Council Meeting Agenda Item 15.A 261-2023:
Dear: Mayor, Vice Mayor, and Councilmembers:
As the property owner of the Redwood Plaza shopping center (Center) located at the corner of Solano Avenue and Redwood Road in Napa, we submit this comment letter to the City Council (Council) of Napa regarding Agenda Item 15.A 261-2023: Encampment Resolution Funding Program Grant which the Council will consider at its meeting on July 18, 2023 (Project).
While we are generally supportive of the Project's objectives, Abode's operation of it, we have concerns given the already significant impacts we are experiencing at Redwood Plaza from certain unhoused populations that are in our neighborhood.
We have seen increases in crimes, acts of indecent exposure, and litter impacting the patrons and the business owners in Redwood Plaza. We had to hire a security firm to better provide a pleasant and safe experience at Redwood Plaza. In 2022 security services increased 4.5% over 2021. The annual security expense is greater than our annual Real Estate Tax expense! This year we had to install additional signage throughout the Plaza due to the number and frequency of the unhoused loitering at the Center cost $6,000.00. We recently contracted with a firm for security cameras at the Center- cost $40,000.00.
Day Janitor expense for 2022 increased a whopping 51.5% due to the increased trash, graffiti, excrement, etc. While these measures have alleviated some of the pressures, it has not eliminated them.
We would like this supportive housing project to be a success for all parties: the City, adjacent business owners and residents (including senior residents in Aegis Living, middle-school students and Abode) as it serves the unhoused populations receiving the supportive services they need.
In this spirit of mutual success, DeMatei & Co., Inc. would like to express some actions which the City must agree to enact to help alleviate concerns from adjacent business owners:
1. Have the City increase the Project's janitorial services budget to include expanded janitorial service to adjacent businesses' common spaces which face impacts;
2. Have Abode provide adjacent business owners and residents a dedicated phone number that business owners and residents may call to resolve potential issues that stem from Project residents;
3. Have Abode, for the first two years of the Project's operation, host monthly community meetings to discuss operational issues and resolution of potential impacts to the adjacent business owners and residents;
4. Have Abode schedule its security guard for regular patrols of adjacent businesses to prevent increases in any potential criminal and nuisance activities.
Our specific request is that items 1 through 4 be included as part of the Council's budget approval action and that these items be included in the Project's annual budget for the duration of the Project or that the Council resolution accepting the grant award specifically commit to these 4 items.
Sincerely,
DeMatei & Co., Inc.
,1?4J.~ A A,,_
Rhoda Schatzel~Sv~n·s~~
Director of Real Estate
Cc: Via email: [email protected] , [email protected] , [email protected] , jri esen berg@ci tyofnapa. org, ssedgl ey@ci tyofnapa . org, lal essi o@ci tyo fnapa. org, bpai [email protected] , [email protected] , [email protected] 2
From: Barbara Pahre
To: Clerk
Subject: Attn: City Clerk"s Office - comment on item 15A 261-2023 Date: Monday, July 17, 2023 9:16:53 PM
Dear Councilmenbers,
This is to encourage you to quickly and solidly endorse your agenda item 15A 261-2023 dealing with the
"Encampment Resolution Funding Program Grant". As you know, it authorizes the city departments to enter into an agreement to use the above grant to provide temporary housing and support services at the facility now known as Motel 6 on Solono Ave.
Lately, there have been some "neighborhood" NIMBYs who have mounted a Next Door campaign to discourage your approval of moving forward finding housing for the unhoused in Napa.
I, too, live in the neighborhood of Redwood Road and Solono Avenue and find a reason to go to that area at least once a day. Do I see the unhoused encampment residents in the shopping area? Yes. Have I taken time to speak with any of them and ask if I could get them something at the store, or in some small way help them? Yes. Have I ever felt unsafe when an unhoused person sits at Starbucks, walks the street, sits in front of the Bargain Market or at the tables?
Absolutely NOT. They have been respectful and polite and, for the most part, try to avoid me.
Realistically, there may be some issues as the project unfolds. I observed those issues being quickly solved during the Room Key program at the same Motel 6. Based on my observation as a neighbor who frequents that area, and who has occasionally called Molly's office, I believe Molly Brattigan's office is doing a stellar job of supporting Napa's unhoused residents in a way that provides dignity to all of us. There, but for the grace of ............
Please vote YES on Agenda Item 15A 261-2023 on July 18th Napa City Council Agenda.
Thank you.
Sincerely, Barbara Pahre,
[EXT
ERNAL]
From: Steve Potter
To: Clerk
Subject: FW: Encampment Resolution Funding Program Grant Date: Tuesday, July 18, 2023 5:50:39 AM
From: Charles Shinnamon
Sent: Monday, July 17, 2023 9:07 PM
To: Council Members <[email protected]>
Cc: Molly Rattigan <[email protected]>; Stephanie Gaul <[email protected]>; Steve Potter <[email protected]>
Subject: Encampment Resolution Funding Program Grant
[EXTERNAL]
Dear Mayor Sedgely and Council Members,
I am sending my support for the City’s acceptance of State funds for the leasing of Motel 6 on Solano Avenue with the purpose of helping homeless individuals get into needed housing. There is clear evidence in many parts of Napa that such housing is desperately needed. I was very pleased to see that City staff has made significant efforts to address the very real concerns of neighboring residents and businesses with added security, fencing, and other tools.
I recognize that these are very difficult decisions and I do not for a minute wish that I were in your place. I also would have liked to have been there to address you in person but I cannot at this time.
Thank you for your kind consideration.
Chuck Shinnamon
Charles W. Shinnamon, P.E.
“If you don’t like the news, go out and make some of your own.” (Wes “Scoop” Nisker)
From: Alan Charles Dell"Ario
To: Clerk
Cc: Mary Luros; Judith Myers
Subject: Council Meeting, July 18, Agenda Item 15A
Date: Tuesday, July 18, 2023 12:10:34 PM
Ms. Carranza,
I wholeheartedly support the proposed action to lease and utilize the Motel 6 property on Solano Ave. for the resettlement of homeless and other deserving people.
This is precisely the
time of government action is needed to address the issue.
The Council should see that the
benefits to the community overall outweigh the concerns of the neighbors and others.
Sincerely,
Alan Charles Dell’Ario
2019 California Lawyer Attorney of the Year
Certified Specialist, Appellate Law
State Bar of California Board of Legal
Specialization
PO Box 359
Napa, California 94559
707-666-5351
From:
To: Clerk
Subject: Lease of Motel 6
Date: Tuesday, July 18, 2023 4:34:25 PM
[EXTERNAL]
Please distribute this message to the Mayor, Council Members and City Manager. I strongly urge you to move forward with the lease of Motel 6 with the service component. This program has worked previously. We should take advantage of this opportunity. Thank you,
Grania Lindberg
Sent from my iPad