Napa City Council
February 20, 2024

Submit Date: Aug 29, 2021
First Name Middle Initial Last Name
Email Address
Street Address Suite or Apt
City State Postal Code
Primary Phone Alternate Phone
Employer Job Title
City of Napa Boards & Commissions
Profile
Mailing Address (if different than Resident Address above) Length of Residence in the City of Napa:
14 years
Length of Residence in the County of Napa:
14 years
Registered to vote in the City of Napa?
Yes No
Ethnicity *
Caucasian/Non-Hispanic
Interests & Experiences
Which Boards would you like to apply for?
Senior Advisory Commission: Submitted
Ellyn C Elson
Ellyn C Elson
ATTACHMENT 1

Upload a Resume
Question applies to Senior Advisory Commission
5 of 7 Members must be part of the Senior Community. Are you part of the Senior Community?
Yes No
Question applies to Senior Advisory Commission
2 of 7 Members MUST be Senior Service Agency representatives. Are you applying as a Senior Service Agency representative?
Yes No
Community Service Experience:

Sustainable Napa Couty Board 2009 -2010 US Green Building Council Treasurer 2008-2012 On the Move/VOICES- Community Development Consultant 2009-2012 Napa Valley Jewish Community Fund - Chair 2012 - 2015 Congregation Beth Shalom Board of Directors/President 2011-2014, 2017-2022 Napa Center for Thought & Culture - President 2018 - present Education:

Louisiana State University - 1964-1965 University of Alabama - BS Institutional Management and Dietetics 1965-1968 Veterans Administration Hospital - West Los Angeles - 1968- 1969 Other relevant experience or expertise:

For over 15 years owned a company that provided dietetic services to long-term care and community care facilities in 5 states. Had additional training in working with eldercare programs and their clients.

Additional Questions
What is your understanding of the role and responsibility of this board? The Senior Advisory Commission is advisory to the City Council and the Parks and Recreation Services Director on matters regarding services, facility use, and recreational activities at the Napa Senior Center and establishes short and long-term goals for senior programs.

Have you ever attended a meeting of this board? If so, how many? no
What duties of this board are most interesting to you?
I want to contribute in a way to use my expertise and contacts in the Napa Community to help our Seniors have a more productive and meaningful life in Napa.

What activities of this board are least interesting to you? I am pretty flexible as to tasks.

Ellyn C Elson
ATTACHMENT 1

What programs or projects would you like to see improved or implemented? Since the pandemic, we need to ensure that there is a variety of programs to meet the varying needs of our Seniors. I am hopeful that through the work on this Commission, offerings may be expanded to not only serve the most obvious Seniors but those who do not have the knowledge or wherewithal to ask for assistance.

How would you approach improving these project(s) or program(s)? A strategic assessment of all available offerings should be done on annual basis to evaluate what services and offerings are being most accessed and add or change some of the offerings to meet more of the needs for Seniors in our Community.

Are you involved in any organizations or activities that may result in a conflict of interest if you are appointed to this board?
Not that I am aware.

Please list two local references and their phone numbers:

How did you learn of this vacancy?
Other
Ellyn C Elson
ATTACHMENT 1

Ellyn Elson, R.D.

Napa, California

Ellyn Elson, R.D., is a veteran of start-ups, and is a leadership and management consultant and past CEO of six companies over 45 years. Ms. Elson is committed to assisting others so that they may live and work in highly efficient environments and enjoy the benefits of sustainable lifestyles that provide the highest degree of good health and personal satisfaction. She began her career working with eldercare facilities to educate administrators the need to provide nutritious and delicious meals for their residents. This led to training dietitians and foodservice staff in over 150 facilities to upgrade their food and nutrition offerings.

In addition to her for profit ventures, Ellyn possesses valuable experience working with over a dozen non-profit organizations, and brings an extremely strong financial sense to those boards. As National Chairwoman for the American Dietetic Association Foundation, she helped raise over $2.0M in scholarships and promoted an annual campaign. Beginning her career as a dietitian has led to her desire to green the foodservice and healthcare industries.

Ellyn is an author and a nationally recognized public speaker in the area of employee motivation, leadership, communication and management. She has served on the Board of Directors with ADA, ADAF, NACUFS and HFM; has chaired the Industry Advisory Committees for those organizations. She has received many industry awards including IFSEA’s Food Service Industry Award of Excellence, ADA’s Medallion Award, Jack Davis Professional Achievement Award at the University of Alabama, recipient NACUFS’ Daryl Van Hook Industry Award, HFM’s prestigious President’s Award, California Dietetic Association’s Outstanding Service Award and was ASHFSA’s first Jill Gift Memorial Lecturer.

With her love of the foodservice industry and its members, Ellyn has spent her career opening doors for other foodservice professionals and inspiring her colleagues to take risks and find new and different approaches to solving foodservice challenges.

ATTACHMENT 1

Submit Date: Nov 16, 2023
First Name Middle Initial Last Name
Email Address
Street Address Suite or Apt
City State Postal Code
Primary Phone Alternate Phone
Employer Job Title
City of Napa Boards & Commissions
Profile
Mailing Address (if different than Resident Address above) Length of Residence in the City of Napa:
4 months
Length of Residence in the County of Napa:
4 months
Registered to vote in the City of Napa?
Yes No
Ethnicity *
Caucasian/Non-Hispanic
Interests & Experiences
Which Boards would you like to apply for?
Senior Advisory Commission: Submitted
Tom M Woolf
Woolf Media & Marketing Consultant
Tom M Woolf
ATTACHMENT 1

Upload a Resume
Question applies to Senior Advisory Commission
5 of 7 Members must be part of the Senior Community. Are you part of the Senior Community?
Yes No
Question applies to Senior Advisory Commission
2 of 7 Members MUST be Senior Service Agency representatives. Are you applying as a Senior Service Agency representative?
Yes No
Community Service Experience:

Pro bono PR support for Lifehouse (https://www.lifehouseagency.org/), non-profit helping people with development disabilities Volunteer for Meals of Marin (https://mealsofmarin.org/), delivering meals to seniors and those with life-threatening illness
Education:

Boston University, BA, 1978
Other relevant experience or expertise:
30 years of marketing and communications experience.

Additional Questions
What is your understanding of the role and responsibility of this board? Advising the City Council, Parks and Recreation, and other civic agencies on senior programs.

Responsibilities include recommendations for activities at the Napa Senior Center, as well as community programs that affect the Napa senior community at large. Develop short-term programs and establish long-term objectives for sustainable programs for seniors.

Have you ever attended a meeting of this board? If so, how many? no
What duties of this board are most interesting to you?
Improving existing programs and developing new programs to benefit seniors in the community. In addition to programs for the Senior Center, I would like to consider community outreach programs that affect seniors who are isolated or need special assistance. I am also interested in developing practical strategies to implement programs.

Tom M Woolf
ATTACHMENT 1

What activities of this board are least interesting to you? Fund raising.

What programs or projects would you like to see improved or implemented? TBD
How would you approach improving these project(s) or program(s)? Assess the programs, gather input from stakeholders, build consensus on where improvements are most needed, then develop a practical strategy to make improvements.

Are you involved in any organizations or activities that may result in a conflict of interest if you are appointed to this board?
No
Please list two local references and their phone numbers:

How did you learn of this vacancy?
Internet
Tom M Woolf
ATTACHMENT 1

Thomas M. Woolf
Napa CA 94558 •
[email protected] • www.linkedin.com/in/tomwoolf
Marketing Communications/Public Relations
Effective communication is built on storytelling. I specialize in translating complex concepts into compelling stories that persuade a target audience. My decades of experience in trade journalism, marketing, and public relations have taught me how to reach and inform business leaders, providing practical insights that convert prospects into customers.

Areas of Expertise
 Media Relations
 Industry Analyst
Relations
 Strategic
Communications
 Corporate
Branding/Repositionin
g
 Content Creation
 Product Launches
 Direct Marketing
 T echnical Writing
 Cross-Functional T eam
Management
 B2B Customer
Success Programs
 Sales Collateral
Continued…
ATTACHMENT 1

• Representative Achievements
 Subcontracted to leading media, advertising, and PR agencies as a marketing strategist, PR support, and ghostwriter.
 Launched Bluetooth product to open building management market for an industrial lighting manufacturer.
 Researched, wrote, and published over 20 articles in 12 months to promote a new technology solution.
 Managed blog and social media program responsible for 90% of web traffic for a financial research company.
 Contributed to direct marketing, blogs, and eBooks for companies such as Salesforce, UiPath, ServiceNow, Cision, and VMware.
• Professional Experience
• Media relations and marketing communications consultancy: www.woolfmedia.com • Developed and executed PR and marketing programs for clients across multiple industries, including enterprise technology, computer hardware and software, software-as-a-service (SaaS), solar technology, artificial intelligence, transportation, manufacturing, supply chain, financial services, banking, medical equipment, and more.
• Key Achievements:
 Promoted SaaS billing platform, including media outreach, eBooks and collateral, and article placements.
 Launched indoor mapping solution at DEMO event, including interviews with Associated Press, Fast Company, VentureBeat, Retailing Today, and other media outlets.  Oversaw PR program to rebrand Actiance, including facilitating product launch within first 30 days.  Developed a campaign and launched a new social media application, increasing new users by 10k in the first 72 hours.
 Created a PR program for a French company bringing floating solar power systems to U.S. municipalities.
•
• Global public relations agency: www.allisonpr.com
• Launched technology and professional service practice areas for the agency, including staffing, managing cross-functional teams, new business development, and profit and loss (P&L) measurement/reporting. Contributed to overall agency growth, including support for hospitality/travel, professional services, and cause marketing clients. •
•
• Principal, Woolf Media & Marketing (2006 - Present) • Woolf Media & Marketing, Napa, CA
• Director, Technology Practice, Allison & Partners
(2003 - 2006)
• Allison & Partners, San
Francisco, CA
ATTACHMENT 1

• Key Achievements:
 Launched specialized services practice for diverse technology client base, including maintained marketing/analytical programs.
 Managed diverse account teams, including mentoring staff and providing instruction on client technologies.
 Deployed supplemental marketing program to promote the agency, including strategizing Internet marketing activities and search engine optimization.
 Built department team and increased profits by $500k within the first year. •
• Internet performance benchmarking: www.keynotesystems.com • Strategized media campaigns and managed marketing programs to generate leads for an international SaaS company .
• Key Achievements:
 T eam leader managing a $2M budget.
 Added 2k qualified leads through development and launch of lead generation program within first six months.
 Initiated and directed website redesign, improving navigation, elucidating branding, and increasing sales.
 Managed bi-annual Global Internet Performance Conferences (GIPC) customer events in New York and California.
• Additional Experience
• Director, Marketing and Public Relations, Moai Technologies, Inc. CA; Director, Public Relations, Delano Technology Corp, CA & Toronto; Group Director, Upstart Communications, CA; Manager, Public Relations, Siemens Microelectronics, CA.; Principal, Woolf Media Relations, CA; Managing Editor, LAN Technology, CA; Editor, VideoSat News, ID; Managing Editor, Video Trade News, CT.
•
• Education & Credentials
•
• Bachelor of Arts
• Boston University, College of Liberal Arts, Boston, MA • Graduated Magna Cum Laude,
•
• Director, Marketing Communications, Keynote Systems
(2002 - 2003)
• Keynote Systems, Inc., San
Mateo, CA
ATTACHMENT 1