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A l e x E C r o w n
ATTACHMENT 1
Alexander Crown
Professional Experience
Onyx Renewable Partners
Vice President, Origination
,
Dec 2022
–
Present
-
Diligence
new BTM solar + storage C&I
projects
(
200kW
-
8MW
,
)
$
500k
-
$18m capex)
)
,
nationwide
-
Work with stakeholders
, ranging from the C
-
Suite to utilities
to local AHJ
s to implement
renewable energy projects
-
Stay
adept
on energy p
olicies and renewable incentives in key markets;
-
Negotiate
commercia
l
ly
PPAs,
APAs,
MIPAs, DSAs
, LOIs,
NDAs
, site leases and supply agreements
-
Interview new origination team candidates
-
Managing
team
of
9 individuals in direct to customer sales
-
Established new direct to customer sales process
es and
created
ne
w in
-
house
sales tools
.
-
Implementation of Salesforce to capture team’s demand generation activities
-
Numerous
go to market
strategies for new direct customer acquisition
-
Relationship
creation with energy advisors, E
PCs,
and
project developers nationwide
-
Represent
ing
Onyx at trade shows, events, and at business
councils nationwide
-
$87m in
personal pipeline
created
in 2023
Sunworks
Senior Project Developer
, Nov 2021
–
Nov 2022
-
Originating and d
eveloping
BTM PV + BESS/microgrid projects for
large commercial, industrial
,
schools, universities
,
agricultural
and the ultra
-
wealthy
.
Key goal is
to
qualify the customer/project/
individual
then
establish
a mutually agreed upon
ideal outcome
and
project
score card,
while
framing SUNW a
s
a unique firm with differentiated
and
greater
value amongst the competition
o
California focused
-
Selling, qualifying, proposing, presenting and negotiating with all stakeholders, from the C -
Suite to the on
-
site lead.
-
Created ESCO sales strategy, successfully targeting customers to provide turnkey EPC s olutions
for solar PV
,
battery storage
and
backup generator
projects
-
Prequalifying SUNW with IPPs and ESCOs, subsequently partaking in RFPs
-
Building partnerships with emerging generation and microgrid technology firms
-
$55m+
in
pipeline created
Duke Energy
Sustainable Solutions
/
REC Solar
Business
and Project
Development Manager, May 2016
–
Nov 2021
-
Origination, qualification,
customer presentations, pro
-
active selling, public and private RFP
bids
, sales forecasting
, and closing
contracts.
-
$19m
in PPA projects, $23m+ in overall financed projects
were sold
, starting in 2018
-
Conducted regular site evaluation and feasibility visits
-
Creation
and updating
of
proposals, f
inancial projections including cash flows, NPV calcs, IRRs and ROIs
-
Project types: PV, BESS, Microgrids
-
Negotiations
of PPA
,
EPC
, and LNTP
contracts
-
C
ross
-
functional team leadership
, including
analysts, finance, legal, project management, and O&M to create
high value,
finically
viable,
customer centric, successful
energy s
olutions
.
-
Energy rate analysis, initial system sizing
and design,
and energy tariff optimization
Independent
Consulting
201
5 –
present
-
Renewable Energy
A
dvisory
S
ervices
Clients:
California
Department of Transportation,
Associate Right of Way Services
Inc.,
San Antonio Winery
,
-
Business
development,
product
development
, and business
structuring advisory services
Clients:
FruitBot
, Chiron Winery, Righteous Juice Production
,
Born to Age, Over Under Wines
H&A Financing and Services, St. Helena, CA
Account Manager, April 2014
–
May 2016
-
Management of Washington State in addition to geographies throughout California and Oregon.
-
Creation of unique and flexible financing solutions for wineries' barrel and equipment needs
-
Financial calculations and modeling including PV, NPV, IRR, PMT calculation, amortizations, and cost benefit analysis -
$8 million
+ assets under management
-
Expert in wine barrel financing and barrel utilization
-
Cornerstone Cellars, Yountville, CA
Director of Sales, October 2009
-
April 2014
ATTACHMENT 1
-
Open
ing
new accounts, brokerages, and distribution markets throughout North America ,
-
Management of direct and indirect sales teams
-
Created a new
wine label and
partnership in Florida
with the ABC Stores
.
-
Traveled nationally, supporting distributor sales reps in efforts to land shelf space and capture wine lists
-
Regularly lead
distributor
sales
teams
in regional sales efforts, presenting at meetings, trade shows, and conferences
Miller Brewing Company
, Irvine, CA
International Brands Sales Intern June 2007
-
September 2007
Education
Master of Business Administration 2018, University of California, Davis (STEM
program
)
Finance and
Marketing focus
2018 IMPACT
Leadership f
ellow:
Led consulting team
(6 students)
for a project with The Snell Foundation
Guest
Lecturer
, Negotiation
s
Bachelor of Arts 2008, University of California, Los Angeles
Majors: Geography
and Political Science
Minor: Human Complex Systems
Certified EMT
(expired)
Formal
Sales Training
Selling Through Curiosity
Target Training International
-
TTI Success Insights Sales
Selling Energy, Selling in 6
Revenue Force
Community Service & Personal Interests
UCLA Human Complex Society
-
Founding member, Academics & Research
D
irector 2007
Napa County Fire Department
-
Volunteer Firefighter/EMT, Dry Creek Volunteer Station 2009 -
2011
Arts Council Napa Valley
–
Volunteer, business analytics 2018
Napa Valley Transit Authority
–
Citizens Advisory Council Member, 2019
–
current
Bay Area Council
–
Member, 202
1 , 2023
Personal
i
nterests include
hiking
, motorcycl
es
,
gardening,
micro
-
electronic
s
,
and
advocating for
pedestrians,
cyclist and ADA
safety
/rights
ATTACHMENT 1
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B u r t T e a ff
ATTACHMENT 1
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B u r t T e a ff
ATTACHMENT 1
Burt Teaff
Resume
1 B
URT
T
EAFF
S
UMMARY
Results
-
driven, collaborative
specialty
foods
company
owner
that
elevates
revenue
and metrics performance
via
sales plan development and launch
,
account
portfolio management
,
qualifying prospects
and upselling
,
netw
orking
and
digital marketing efforts
.
M
anages
all direct
-
to
-
consumer
gifting
sales
.
Cultivates
strong
relationships
with
co
-
packers
,
distributors,
wholesale
buyers
and brokers
. B
ids and
negotiates contracts
,
determines pricing and margins
,
merchandis
es
retail
products
and
a
dminister
s
inventory
.
Demonstrates e
xpertise
in
Shopify, Google Analytics,
Merchant Center, Console and Ads
as well as
Squarespace
,
Ship
St
ation
and on SEO
.
E
XPERIENCE
Anna’s Danish Cookies
,
Napa, CA
Managing Partner
2018 to Present
§
Following purchase of
the company,
expand
ed
distribution into gourmet grocery
stores
while growing
online
presence for this historic San Francisco brand
.
§
Directs
co
-
packer relationships
,
including quality control and packaging
development
.
§
Manages
web
site content
via
Squarespace.
Leverages
CRM
functionality
to manage
sales pipeline and
company mailing list
via Mailchimp
.
Operates Google Ads campaigns, Google Merchant Center, Google Analytics
and Google Console.
§
Facilitates
corporate gifting
program
for
small to
large businesses, retaining customers.
Fulfills
product
distribution
and administers inventory, orders and payments
using
Squarespace and ShipStation
.
§
Oversees
bookkeeping, processing AP/AR and
generating
financial reports
via
QuickBooks.
Key Results
§
Secured
top
-
tier
retail
accounts
(
e.g. Williams
-
S
onoma
,
Draeger’s Market
,
Bi
-
Ri
t
e
Market
)
through
network
ing
and
outreach
.
§
Developed a successful private label product for Williams -
Sonoma.
§
Increased
total retail incom
e
by
7 8.9
%
during inaugural year
.
§
Grew
online sales
by
88%
.
§
Executed
digital
advertising
efforts
over
multiple platforms
, increasing
both
size
and quality
of the mailing list
.
Improved Mail
C
himp click
-
through rates 33% from 2019
to current
.
Napa Cookie Company
,
Napa, CA
Managing Partner
2009 to
Pr
esent
§
Trademarked
p
roduct name,
Red Wine Snaps
and
White Wine Snaps
and
copyrighted logo
,
designed
packaging
and
wrote
website content
for a
start
-
up
specialty food
company
.
§
Developed and launched
sales plans
as well as
outlined
pricing
and margins
.
§
Exhibited
at the
Fancy Food
S
how
with the
Specialty Food Association,
CIA show,
Savo
r California
s
how
and smaller trade
shows
to generate sales.
§
Drafted
co
-
packing agreements
and oversaw relationships
,
scaled recipe
for production
and
provided
final
packagin
g design.
§
Continues to c
ultivate relationships with wholesale accounts, qualif
y
prospects
,
deliver presentations to
buyers and distributors and perform in
-
store demonstrations.
Key Results
§
Managing
the
sales
portfolio, s
ecured mor
e than
2 00 accounts
.
Representative
accounts in
clude
gourmet
grocery stores (
e.g.
Oxbow Public Market,
Oakville Grocery,
Berkeley Bowl
)
,
premier wineries (e.g. Robert
Mondavi Winery, Peju Winery, Sutter
Home
Winery
)
and resorts
(e.g. Silverado Country Club).
§
Grew
revenue
annually
by 20
%.
§
Achieved company
national
recognition
as a finalist for the Specialty Food Association
sofi
™
award.
ATTACHMENT 1
Burt Teaff
Resume
2 MT
Catering
,
Napa, CA
General Manager
2009 to 2019
§
Prospected to
garner
new
clients, drafted
bid
s
and a
uthor
ed
and negotiat
ed
contracts.
§
Scheduled
, plan
ned
and
design
ed
corporate and nonprofit
meetings and events, private
and winery
events
,
wedding
s
as well as
real estate open houses
.
§
Created
and costed
custom
menus
,
secured rental
equipment
, negotiated entertainment and executed
design
elements
for customers
.
§
M
anaged
event/banquet set up
and break down per
client
specifications
.
Furnished
on
-
site
troubleshooting
and food expediting.
§
Serving as the Food Safety
Manager
, administered
pantry and walk
-
in f
ood inventory.
Key Results
§
Managed
the
company’s
biggest account
s
.
§
Secured staff and panned managed and executed large and small events . Grew company revenue by 20%
annually.
§
Secured contracts with large
premium
retailers for f
ood p
hotosho
ots
.
E
DUCATION
,
T
RAINING
,
C
ERTIFICATE
,
L
ANGUAGE
&
A
FFILIATIONS
§
Education:
Bachelor of
Science
degree in
Aerospace Engineering,
Aachen University of Applied Sciences
,
Aachen,
Germany.
§
Training:
Napa
Small Business Development
Center
:
Social Media Marketing
;
Kitchen to Store.
Specialty
Food Association
:
How to Grow from Entrepreneurial Stage to Sustainable Business Model
§
Language:
German (speaking, writing), fluent.
§
Professional Affiliations:
NorCal Small Business Development Center, active panelist; Specialty Food
Association, mentor;
Napa Local Food Advisory Council
;
Napa
Small Business Development Center
Food
Performance Group
.
§
Leadership Napa Valley
:
Class 36
(in progress)
ATTACHMENT 1