Economic Development Dashboard
These key indicators gauge the city of Napa's economic performance and are updated on a quarterly basis as needed $424
Hotel Average Daily Rate
(June 2024, 6 Month
Moving Average)
60.4%
Hotel Occupancy Rate
(June 2024, 6 Month
Moving Average)
+0.9%
Hotel Occupancy Rate
past year difference
(June 2023 - June 2024)
-1.0%
Hotel Occupancy Rate
past two year difference
(June 2022 - June 2024)
The City's Economy at a Glance
$7.48 Billion
City of Napa Gross Regional Product
Economic Output (2023 est.)
+1.2%
City of Napa Taxable Sales Percent
Increase (2023 Q1 to 2024 Q1)
-1.0%
Napa County Taxable Sales Percent
Increase (2023 Q1 to 2024 Q1)
-0.3%
California Taxable Sales Percent
Increase (2023 Q1 to 2024 Q1)
$920,640
Median home price within the City as
of June 2024 (Zillow Research)
+2.6%
City of Napa one year home price
growth rate (June 2023 - June 2024)
+0.4%
City of Napa two year home price
growth rate (June 2022 - June 2024)
-2.0%
City ofNapaHousingMarketForecast
(%change in median homeprice) to
July2025
Updated Sept 2024
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ATTACHMENT-1
LABOR TRENDS
Labor Force and Employment
Takeaway: The city of Napa’s labor force was flat in the second quarter of 2024 from twelve months before. After seasonal adjustments, Napa’s unemployment rate moved to 4.1% in June 2024. The recent peak was in October 2023, at 4.5% unemployment for residents of Napa, but the June 2024 unemployment rate is 0.7 percentage points higher than June 2023 (when it was 3.4%).
Napa's unemployment rate is similar to Napa County’s value, 4.2% as of June 2024.
Description: The city of Napa's labor force (red line in the graph) is determined by the number of residents working or looking for work. Employed residents (green line in the graph) live in Napa and have jobs. This illustrates how many Napa residents are employed compared to the overall workforce.
38.5K
39K
39.5K
40K
40.5K
41K
41.5K
42K
7/1/228/1/229/1/2210/1/2211/1/2212/1/221/1/232/1/233/1/234/1/235/1/236/1/237/1/238/1/239/1/2310/1/2311/1/2312/1/231/1/242/1/243/1/244/1/245/1/246/1/247/1/24 Employment Labor Force
Source: California EDD and Bureau of Labor Statistics. Seasonally adjusted.
Labor Force and Napa Residents Employed (2022-2024)Unemployment Rate
4.1%
June 2024
3.4%
June 2023
3.3%
June 2022
6.8%
June 2021
13.1%
June 2020
2.7%
June 2019
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Employment by Industry (Jobs in the City of Napa)
Takeaway: The latest estimate for the number of people employed in Napa is 49,973 as of 2023 (the estimate for 2022 was 49,155 jobs). At 14,556 jobs, construction, manufacturing (incl. wine making), and logistics workers hold the largest share of employment within the city of Napa. The next group is the commercial, visitor, and entertainment industries, with 10,687 jobs. Government and education are the third highest industries, with 8,895 jobs.
Description: The graph and table below show the estimated number of jobs in the city of Napa for 2023, including employed residents and inbound commuters.
Source: California EDD, Census Bureau, EMSI (Lightcast) Jobs in the City of Napa (included Residents and inbound Commuters) (2023) Construction, Manufacturing, and
Logistics Industries
Commercial, Visitor, and
Entertainment Industries
Government and Education
Health Care/Social Assistance
Professional Service Industries
Administrative and Waste
Management Services
Other Services
0 2K 4K 6K 8K 10K 12K 14K 16K
14,556
10,687
8,895
6,890
3,898
2,998
2,998
LABOR TRENDS
Construction, Manufacturing, and Logistics Industries14,556 Agriculture 2,898
Mining 20
Utilities 150
Construction 3,348
Manufacturing 6,142
Wholesale 999
Transport/Logistics/Warehousing 999
Commercial, Visitor, and Entertainment Industries10,687 Retail 4,740
Arts and Events 400
Hotels/Motels and Restuarants 5,547
Government and Education 8,895
Education 1,149
Government 7746
Industry Estimated Number of Jobs
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Median Wages by Occupation
Takeaway: The median wage for jobs worked in
2024 within the city of Napa is $24.62 for all
industries combined (+$0.62 from 2023), where the
median in Sonoma is $24.84, San Francisco’s
metropolitan area (including Alameda and San
Mateo counties) is $34.64, Marin County’s median
wage is estimated to be $30.32 and California is
$25.98. These data indicate that overall wages in
Napa are competitive with those in adjacent
Sonoma County. For Napa, healthcare and
protective services jobs had more than a 10% wage
increase since 2023. Napa as a city economy is a
significant portion of Napa County’s labor market in
terms of jobs available and a wide breadth of
positions.
Description: The chart and table show the median
wage level by occupation for selected jurisdictions
and California overall. The complete list of included
occupations can be viewed by scrolling on the
table.
Source: California EDD and Bureau of Labor Statistics (2024).
Median Wages by Occupation, May 2024 (2024 Dollars)
LABOR TRENDS
Management $59.43 $57.37 $82.38$67.63 $65.31
Business and Financial Operations $39.96 $39.42 $50.46$47.52 $42.25 Computer and Mathematical $48.24 $49.04 $78.79$66.43 $65.27 Architecture and Engineering $47.59 $52.13 $60.73$52.95 $52.24 Life, Physical, and Social Science $34.55 $40.94 $57.86$52.32 $46.55 Community and Social Service $32.81 $28.82 $31.17$33.69 $28.95 Legal $53.00 $50.32 $76.16$71.38 $62.91
Educational Instruction and Library $35.19 $32.31 $36.12$36.75 $33.17 Arts, Design, Entertainment, Sports, and Media $30.00 $29.50 $43.70$37.98 $36.55 Healthcare Practitioners and Technical $60.13 $57.91 $66.99$66.62 $53.61 Healthcare Support $18.84 $18.46 $16.58$21.37 $16.65
ProtectiveService $2620 $2379 $2704 $4427 $2374
Occupation Type Napa Sonoma SF Marin CA
$35
$30
$25
$20
$15
$10
$5
0 Napa Sonoma San Francisco Marin California
Total Median Wage Level
Jurisdiction
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Taxable Sales
Takeaway: Restaurants and bars (Food Services and Drinking Places) were
19.9 percent of taxable sales in the city of Napa in the first quarter of 2024, with vehicle and parts sales at 13.6 percent and hardware and garden stores (Building Material and Garden Equipment and Supplies Dealers) at 9.6 percent of total taxable sales. Gasoline stations were 8.7 percent, including sales of non-food retail items inside many stations. The All-Other Outlets category includes an array of businesses with retail points of sale. Still, it is not a retail business as a primary function (winery tasting rooms are examples) at 18.8 percent of taxable sales. For the City of Napa, taxable sales increased by an estimated 1.2 percent between Q4 2022 and Q4 2023. Napa County taxable sales fell by 1.0 percent overall (-2.4% outside the city of Napa), while California slipped by 0.5 percent.
Description: The chart below summarizes the composition of taxable sales to track business health in terms of revenue and sales tax revenue for the City.
Source: California Department of Tax and Fee Administration
BUSINESS HEALTH
Economic Output
Takeaway: The city of Napa’s top industries are Manufacturing (including wineries where bottled wine is produced), Real Estate, Rental and Leasing, Government, Medical Services, and Visitor-Serving (Hotels, Motels, and Restaurants).
Description: This chart tracks the top economic drivers in Napa’s economy. It summarizes the estimated economic output from various industries within the city economy for 2023 in 2021 Dollars. The total economic output of Napa County is approximately 11.8 billion dollars, while the city economy is 7.48 billion dollars (in 2021 inflation-adjusted dollars for 2023), of which the Napa city economy contributes approximately 68.4% of the total economic output.
Source: Bureau of Economic Analysis, California EDD, EMSI (Lightcast) Manufacturing 22.7%
Real Estate and Rental and Leasing (incl Equipme
Government 10.0%Medical Offices, Hospitals, Non-Profits providing Health Se Hotels, Motels and Restaurants 6.6%
Professional, Scientific, and Technical Servic
Construction 4.6%
Retail Trade (Stores and Virtual Sales) 4
Finance and Insurance and Banking 3.3%
All Others 21.6%
Napa (City) Gross Regional Product (2023 est.)
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
City of Napa Napa County California
Composition of Taxable Sales (Q1 2024)
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Visitor and Tourism Trends
Takeaway: Hotel occupancy and average daily rates in June 2024 were estimated (on a six-month, moving average basis) to be slightly higher compared to June 2023 (2.5 percentage points higher to 64.2% in June 2024 versus 58.9% in June 2023). Average daily rates in Napa were up $5.15 per night compared to the six-month moving average ending in June 2023 ($447.41) to June 2024 ($452.56). The six-month moving average is meant to flatten some of the seasonal and episodic reasons for changes in these data and focus more on trends. The slight uptick of occupancy rates and ADR follow regional trends in 2024 and suggest consumer and economic confidence for now; San Francisco’s tourism market has continued to have a strong recovery since 2022 and remains a competitive issue for Napa tourism.
Description: Occupancy rates measure how full hotels and lodging are during a particular time. This helps indicate the amount of visitor activity for overnight stays and informs the Transient Occupancy Tax (TOT) revenue forecast. The average daily rate (ADR) refers to the average cost of a one-night stay. We use a six-month average to show more trends than episodic changes.
Source: Smith Travel Research
TOURISM TRENDS
Hotel Occupancy Rate (Occ) and Average Daily Rate (ADR) in Dollars for 6 Month Moving Average (2022-2024)
0 10%
20%
30%
40%
50%
60%
70%
80%
0 $68.75
$137.50
$206.25
$275.00
$343.75
$412.50
$481.25
$550.00
Jun-2022Jul-2022Aug-2022Sep-2022Oct-2022Nov-2022Dec-2022Jan-2023Feb-2023Mar-2023Apr-2023May-2023Jun-2023Jul-2023Aug-2023Sep-2023Oct-2023Nov-2023Dec-2023Jan-2024Feb-2024Mar-2024Apr-2024May-2024Jun-2024Jul-2024 Occ Rate (6 Mo MA)
ADR (6 Mo MA)
Occ Rate (6 Mo MA) ADR (6 Mo MA)
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Median Rent Comparisons
Takeaway:Median rents increased 3.7 percent in Napa, according to ZillowTM Research, between July 2023 and July 2024.
Comparable jurisdictions increased by 3.1 percent in Petaluma and 2.6 percent in Livermore. San Rafael was up only 0.7 percent over 12 months.
Description: The chart and table provide benchmarks for rental affordability in the Napa housing market. Comparison jurisdictions were chosen due to their similar population size, being a tourism destination, and/or being within a wine region. The rental price medians are calculated using samples of homes, condos, and apartments for rent, but they are largely dominated by one—and two-bedroom apartments.
Source: ZillowTM Research (2020-2024). Current dollars.
HOUSING TRENDS
Median Rents by Year and Jurisdiction (2020-2024)
1,800
2,000
2,200
2,400
2,600
2,800
3,000
3,200
3,400
3,600
3,800
Jul-20 Jul-21 Jul-22 Jul-23 Jul-24
Napa Fairfield Petaluma San Rafael Temecula Santa Cruz
Livermore Monterey
Napa $2,390 $2,600 $2,904 $2,924 $3,032 3.7%
Fairfield $2,009 $2,227 $2,404 $2,409 $2,502 3.9%
Petaluma $2,288 $2,473 $2,672 $2,688 $2,770 3.1%
San Rafael$2,765 $2,888 $3,134 $3,182 $3,204 0.7%
Temecula$2,171 $2,601 $2,897 $2,933 $3,020 3.0%
Santa Cruz$2,591 $2,824 $3,288 $3,506 $3,623 3.3%
Livermore $2,748 $2,853 $3,035 $3,085 $3,164 2.6%
Monterey $2,082 $2,228 $2,463 $2,581 $2,683 4.0%
Napa
County $2,483 $2,646 $2,969 $3,046 $3,113 2.2%
Place Jul-20 Jul-21 Jul-22 Jul-23 Jul-24
%
Change
2023-24
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Looking for more data?
Click below to visit the California Governer's Office of Business and Economic Development (Go-Biz) for an interactive map of Napa.
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