Economic Development Dashboard
These key indicators gauge the city of Napa's economic performance and are updated on a quarterly basis as needed $432
Hotel Average Daily Rate
(Dec. 2024, 6 Month
Moving Average)
65.2%
Hotel Occupancy Rate
(Dec. 2024, 6 Month
Moving Average)
+1.7%
Hotel Occupancy Rate
past year difference (Dec.
2023 - Dec. 2024)
+1.2%
Hotel Occupancy Rate
past two year difference
(Dec. 2022 - Dec.2024)
The City's Economy at a Glance
$7.48 Billion
City of Napa Gross Regional Product
Economic Output (2023 est.)
-6.0%
City of Napa Taxable Sales Percent
Increase (2023 Q3 to 2024 Q3)
-4.6%
Napa County Taxable Sales Percent
Increase (2023 Q3 to 2024 Q3)
-3.2%
California Taxable Sales Percent
Increase (2023 Q3 to 2024 Q3)
$879,260
Median homepricewithin the City as
ofDec. 2024 (ZillowResearch)
-0.2%
City ofNapaoneyear homeprice
growth rate(Dec. 2023- Dec. 2024)
+2.9%
City ofNapatwoyear home price
growth rate(Dec. 2022- Dec. 2024)
+0.3%
City ofNapaHousingMarketForecast
(%change in median homeprice) to
Jan 2026
Updated 3/2025
ATTACHMENT 1
ATTACHMENT 1
LABOR TRENDS
Labor Force and Employment
Takeaway: Napa’s labor force increased from Q4 2023 to Q4 2024. Rising wages and continued job openings are likely causes.
Napa’s employed residents increased in Q4 2024 as well, pushing Napa’s unemployment rate to 4.1% after seasonal adjustments as of December 2024, a quick reversal from September 2024 when unemployment was slightly above five percent. New employers in Napa also help create such changes. The latest data are from December 2024.
Description: The city of Napa's labor force (red line in the graph) is determined by the number of residents working or looking for work. Employed residents (green line in the graph) live in Napa and have jobs. This illustrates how many Napa residents are employed compared to the overall workforce.
38.5K
39K
39.5K
40K
40.5K
41K
41.5K
42K
7/1/228/1/229/1/2210/1/2211/1/2212/1/221/1/232/1/233/1/234/1/235/1/236/1/237/1/238/1/239/1/2310/1/2311/1/2312/1/231/1/242/1/243/1/244/1/245/1/246/1/247/1/248/1/249/1/2410/1/2411/1/2412/1/24 Employment Labor Force
Source: California EDD and Bureau of Labor Statistics. Seasonally adjusted.
Labor Force and Napa Residents Employed (2022-2024) Unemployment Rate
4.1%
Dec. 2024
4.1%
Dec.2023
3.4%
Dec.2022
4.3%
Dec.2021
8.2%
Dec.2020
2.9%
Dec.2019
Employment by Industry (Jobs in the City of Napa)
Takeaway:The number of people working for Napa-based employers is estimated to be 49,973 in 2023 (the estimate for 2022 was 49,155 jobs). At 14,556 jobs, construction, manufacturing (incl. wine making), and logistics workers hold the largest share of employment within Napa. The next group is the commercial, visitor, and entertainment industries, with 10,687 jobs. Government and education are the third highest industries, with 8,895 jobs.
Description:The graph and table below show the estimated number of jobs in the city of Napa for 2023, including employed residents and inbound commuters. These are the latest data as of December 2024.
Source: California EDD, Census Bureau, EMSI (Lightcast) Jobs in the city of Napa (included Residents and inbound Commuters) (2023) Construction, Manufacturing, and
Logistics Industries
Commercial, Visitor, and
Entertainment Industries
Government and Education
Health Care/Social Assistance
Professional Service Industries
Administrative and Waste
Management Services
Other Services
0 2K 4K 6K 8K 10K 12K 14K 16K
14,556
10,687
8,895
6,890
3,898
2,998
2,049
LABOR TRENDS
Construction, Manufacturing, and Logistics Industries14,556 Agriculture 2,898
Mining 20
Utilities 150
Construction 3,348
Manufacturing 6,142
Wholesale 999
Transport/Logistics/Warehousing 999
Commercial, Visitor, and Entertainment Industries10,687 Retail 4,740
Arts and Events 400
Hotels/Motels and Restuarants 5,547
Government and Education 8,895
Education 1,149
Government 7746
Industry Estimated Number of Jobs
Median Wages by Occupation
Takeaway: The median wage for jobs worked in
2024 within the City of Napa is $24.62 for all
industries combined (+$0.62 from 2023), where the
median in Sonoma is $24.84, San Francisco’s
metropolitan area (including Alameda and San
Mateo counties) is $34.64, and California is $25.98
(the 2024 data are not yet available for San
Francisco city and county alone or Marin County as
of June 1, 2024). These data indicate that overall
wages in Napa are competitive with those in
adjacent Sonoma County and have slowed
compared to those in California. For Napa,
healthcare and protective services jobs had more
than a 10% wage increase since 2023. Napa as a city
economy is a significant portion of Napa County’s
labor market in terms of jobs available and a wide
breadth of positions.
Description:The chart and table show the median
wage level by occupation for selected jurisdictions
and California overall. The complete list of included
occupations can be viewed by scrolling on the
table.
Source: California EDD and Bureau of Labor Statistics (2024).
Median Wages by Occupation (2024)
LABOR TRENDS
Management $59.43 $57.37 $82.38$67.63 $65.31
Business and Financial Operations $39.96 $39.42 $50.46$47.52 $42.25 Computer and Mathematical $48.24 $49.04 $78.79$66.43 $65.27 Architecture and Engineering $47.59 $52.13 $60.73$52.95 $52.24 Life, Physical, and Social Science $34.55 $40.94 $57.86$52.32 $46.55 Community and Social Service $32.81 $28.82 $31.17$33.69 $28.95 Legal $53.00 $50.32 $76.16$71.38 $62.91
Educational Instruction and Library $35.19 $32.31 $36.12$36.75 $33.17 Arts, Design, Entertainment, Sports, and Media $30.00 $29.50 $43.70$37.98 $36.55 Healthcare Practitioners and Technical $60.13 $57.91 $66.99$66.62 $53.61 Healthcare Support $18.84 $18.46 $16.58$21.37 $16.65
ProtectiveService $2620 $2379 $2704 $4427 $2374
Occupation Type Napa Sonoma SF Marin CA
$35
$30
$25
$20
$15
$10
$5
0 Napa Sonoma San Francisco Marin California
Total Median Wage Level
Jurisdiction
Taxable Sales
Takeaway:The total taxable sales of all retail categories in Napa was $459 million in Q3 2024, a 6.0% decrease from Q3 2023.
However, for the 12 months ending on September 30, 2024, the annualized change from September 30, 2023 was -1.7 percent. The top retail sector is restaurants and bars (Food Services and Drinking Places) in Q3 2024 at 21.0 percent ($91.1 million) followed by vehicle and parts sales at 11.6 percent ($50.2 million). The All-Other Outlets category includes an array of businesses with retail points of sale but is not a retail business as a primary function (winery tasting rooms are examples) at 20.1 percent ($87.2 million) of taxable sales. Napa County taxable sales fell by 4.6 percent overall, while California slipped by 3.2 percent. The latest data are from January 2025.
Description: The charts below summarize the composition of taxable sales to track business health, which forms the basis of revenue and sales tax revenue generated for the City.
Source: California Department of Tax and Fee Administration Numbers may not add up due to rounding.
Source: California Department of Tax and Fee Administration
BUSINESS HEALTH
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
City of Napa Napa County California
Composition of Taxable Sales (Q3 2024)
Comparison of city of Napa Taxable Sales by
Major Retail Category (Q3 2023, Q3 2024)
Q3 2024 Q3 2023
Q3 2024
Building Material and Garden Equipment and Supplies
Clothing and Clothing Accessories Stores $26
Food and Beverage Stores $34.6M
Food Services and Drinking Places $91.1M
Gasoline Stations $38.2MGeneral Merchandise Stores $28.1M Home Furnishings and Appliance Stores $6.
Motor Vehicle and Parts Dealers $50.2M
Other Retail Group $30.1M
All Other Outlets $87.2M
BUSINESS HEALTH
Business Licenses
Takeaway: Overall, the number of new business starts for Q4 2024 have outpaced the number of closed licenses. Service businesses made up the majority of the new starts and closures, indicating the swing of these business types as compared to retail, food, and beauty. There was three tasting room/wine sales license closure and no new accommodation starts.
Description: The table below illustrates the number of businesses located inside the City limits that either (1) applied for a new business license with a start date or (2) closed out a license between October 1, 2024 and December 31, 2024. Business Category is an agglomeration of business types.
Open and Closed Business Licenses (Q4 2024)
Source: HdL
Economic Output
Takeaway: Napa’s top industries are Manufacturing (including wineries where bottled wine is produced), Real Estate, Rental and Leasing, Government, Medical Services, and Visitor-Serving (Hotels, Motels, and Restaurants). The latest data are from December 2024.
Description:This chart tracks the top economic drivers in Napa’s economy. It summarizes the estimated economic output from various industries within the city economy for 2023 in 2021 dollars. The total economic output of Napa County is approximately $11.8 billion, while the city economy is $7.48 billion (in 2021 inflation-adjusted dollars for 2023), of which the Napa city economy contributes approximately 68.4% of the total economic output.
Manufacturing 22.7%
Real Estate and Rental and Leasing (incl Equipmen
Government 10.0%Medical Offices, Hospitals, Non-Profits providing Health Se Hotels, Motels and Restaurants 6.6%
Professional, Scientific, and Technical Servic
Construction 4.6%
Retail Trade (Stores and Virtual Sales)
Finance and Insurance and Banking 3.3%
All Others 21.6%
Napa (city) Gross Regional Product (2023)
Source: Bureau of Economic Analysis, California EDD, EMSI (Lightcast) Accomodation 0 0 0
Retail 18 11 7
Restaurant/Bar/Food 10 8 2
Art/Entertainment 7 5 2
Beauty/Massage 15 5 10
Services 69 59 10
Tasting Room/Wine Sales 0 3 -3
Manufacturing/Wine
Production 1 0 1
Q4 Total: 120 91 29
Year to Date (2024): 605 206 399
Business Category Number of
New Starts
Number of
Closed Difference
Visitor and Tourism Trends
Takeaway: We consider six-month moving averages for hotel occupancy and average daily rates (ADR). As of December 2024, occupancy rates increased (1.7 percentage points) compared to December 2023. Average daily rates in Napa increased approximately $9 per night, comparing the six- month moving average ending in December 2023 ($423) to December 2024 ($432). The six-month moving average is meant to flatten some of the seasonal and episodic reasons for changes in these data and focus more on trends. Occupancy rates in 2024 showed better-than-expected change, as consumer and economic confidence remained in place with no regional fires or other disasters. Regional competition continues to strengthen, especially in Sonoma and San Francisco counties. The latest data are as of February 2025.
Description:Occupancy rates measure how full hotels and lodging are during a particular time. This helps indicate the amount of visitor activity for overnight stays and informs the Transient Occupancy Tax (TOT) revenue forecast. The average daily rate (ADR) refers to the average cost of a one-night stay. We use a six-month average to show more trends than episodic changes.
Source: Smith Travel Research
TOURISM TRENDS
Hotel Occupancy Rate (Occ) and Average Daily Rate (ADR) in Dollars for 6 Month Moving Average (2022-2024)
0 10%
20%
30%
40%
50%
60%
70%
80%
0 $68.75
$137.50
$206.25
$275.00
$343.75
$412.50
$481.25
$550.00
Jun-2022Jul-2022Aug-2022Sep-2022Oct-2022Nov-2022Dec-2022Jan-2023Feb-2023Mar-2023Apr-2023May-2023Jun-2023Jul-2023Aug-2023Sep-2023Oct-2023Nov-2023Dec-2023Jan-2024Feb-2024Mar-2024Apr-2024May-2024Jun-2024Jul-2024Aug-2024Sep-2024Oct-2024Nov-2024Dec-2024 Occ Rate (6 Mo MA)
ADR (6 Mo MA)
Occ Rate (6 Mo MA) ADR (6 Mo MA)
Median Rent Comparisons
Takeaway:Median rents increased 2.0 percent in Napa, according to ZillowTM Research, between January 2024 and January 2025. That slower pace of rent increasing is a microcosm of regional changes. Comparable jurisdictions increased by 1.6 percent in Livermore to 7.5 percent in Monterey. Fairfield saw rents rise by 6.2 percent over that same time period. The latest data are from February 2025.
Description: The chart and table provide benchmarks for rental affordability in the Napa housing market. Comparison jurisdictions were chosen due to their similar population size, being a tourism destination, and/or being within a wine region. The rental price medians are calculated using samples of homes, condos, and apartments for rent, but they are largely dominated by one—and two-bedroom apartments.
Source: ZillowTM Research (2020-2024). Current dollars.
HOUSING TRENDS
Median Rents by Year and Jurisdiction (2020-2025)
$1,800
$2,000
$2,200
$2,400
$2,600
$2,800
$3,000
$3,200
$3,400
$3,600
Jan-2020 Jan-2021 Jan-2022 Jan-2023 Jan-2024 Jan-2025
Napa Fairfield Petaluma San Rafael Temecula Santa Cruz
Livermore Monterey
Napa $2,334 $2,450 $2,697 $2,815 $2,890 $2,949 2.0%
Fairfield $1,960 $2,117 $2,312 $2,335 $2,399 $2,548 6.2% Petaluma$2,221 $2,234 $2,474 $2,499 $2,674 $2,772 3.7%
San
Rafael $2,629 $2,611 $2,872 $2,894 $2,915 $3,030 3.9%
Temecula$2,065 $2,226 $2,626 $2,719 $2,834 $2,928 3.3%
Santa
Cruz $2,518 $2,576 $2,986 $3,113 $3,180 $3,408 7.2%
Livermore $2,518 $2,533 $2,656 $2,821 $2,813 $2,858 1.6% Monterey $2,032 $2,095 $2,268 $2,456 $2,533 $2,723 7.5% Napa
County $2,411 $2,572 $2,771 $2,883 $2,930 $3,011 2.8%
Place Jan-
2020
Jan-
2021
Jan-
2022
Jan-
2023
Jan-
2024
Jan-
2025 Change
Looking for more data?
Click below to visit the California Governer's Office of Business and Economic Development (Go-Biz) for an interactive map of Napa.