Economic Development Dashboard
These key indicators gauge the city of Napa's economic performance and are updated on a quarterly basis as needed $354
Hotel Average Daily Rate
(Apr. 2025, Six-Month
Moving Average)
55.7%
Hotel Occupancy Rate
(Apr. 2025, Six-Month
Moving Average)
+0.8%
Hotel Occupancy Rate
past year difference (Apr.
2024 - Apr. 2025)
+2.3%
Hotel Occupancy Rate
past two year difference
(Apr. 2023 - Apr. 2025)
The City's Economy at a Glance
$7.48 Billion
City of Napa Gross Regional Product
Economic Output (2023 est.)
-1.3%
City of Napa Taxable Sales Percent
Increase (2023 Q4 to 2024 Q4)
-3.0%
Napa County Taxable Sales Percent
Increase (2023 Q4 to 2024 Q4)
-2.3%
California Taxable Sales Percent
Increase (2023 Q4 to 2024 Q4)
$910,762
Median home price within the City as
ofApr. 2025 (Zillow Research)
-0.9%
City of Napa one year home price
growth rate (Apr. 2024 - Apr.2025)
+2.9%
City of Napa two year home price
growth rate (Apr.2023 - Apr.2025)
-3.3%
City of Napa Housing Market Forecast
(% change in median home price) to
Apr. 2026
Updated 5/2025
ATTACHMENT 1
ATTACHMENT 1
LABOR TRENDS
Labor Force and Employment
Takeaway: Napa’s labor force increased by approximately 500 residents from Q4 2024 to Q1 2025. Napa’s number of employed residents was flat since Q4 2024, pushing Napa’s unemployment rate to 4.2% after seasonal adjustments as of April 2025, up from
3.7% in April 2024. Based on county comparison data, regional job opportunities for Napa residents may slow down during 2025; unemployment is expected to increase more by 2026.
Description: The city of Napa's labor force (red line in the graph) is determined by the number of residents working or looking for work. Employed residents (green line in the graph) live in Napa and have jobs. This illustrates how many Napa residents are employed compared to the overall workforce.
40.5K
41K
41.5K
42K
42.5K
43K
43.5K
44K
44.5K
45K
45.5K
46K
7/1/228/1/229/1/2210/1/2211/1/2212/1/221/1/232/1/233/1/234/1/235/1/236/1/237/1/238/1/239/1/2310/1/2311/1/2312/1/231/1/242/1/243/1/244/1/245/1/246/1/247/1/248/1/249/1/2410/1/2411/1/2412/1/241/1/252/1/253/1/254/1/25 Employment Labor Force
Source: California EDD and Bureau of Labor Statistics. Seasonally adjusted.
Labor Force and Napa Residents Employed (2022-2025) Unemployment Rate
4.2%
Apr. 2025
3.7%
Apr. 2024
3.3%
Apr.2023
3.4%
Apr.2022
7.1%
Apr.2021
19.0%
Apr.2020
Employment by Industry (Jobs in the City of Napa)
Takeaway:The number of people working for Napa-based employers is estimated to be 49,973 in 2023 (the estimate for 2022 was 49,155 jobs). At 14,556 jobs, construction, manufacturing (incl. wine making), and logistics workers hold the largest share of employment within Napa. The next group is the commercial, visitor, and entertainment industries, with 10,687 jobs. Government and education are the third highest industries, with 8,895 jobs.
Description:The graph and table below show the estimated number of jobs in the city of Napa for 2023, including employed residents and inbound commuters. These are the latest data as of December 2024.
Source: California EDD, Census Bureau, EMSI (Lightcast) Jobs in the city of Napa (includes Residents and inbound Commuters) (2023) Construction, Manufacturing, and
Logistics Industries
Commercial, Visitor, and
Entertainment Industries
Government and Education
Health Care/Social Assistance
Professional Service Industries
Administrative and Waste
Management Services
Other Services
0 2K 4K 6K 8K 10K 12K 14K 16K
14,556
10,687
8,895
6,890
3,898
2,998
2,049
LABOR TRENDS
Construction, Manufacturing, and Logistics Industries14,556 Agriculture 2,898
Mining 20
Utilities 150
Construction 3,348
Manufacturing 6,142
Wholesale 999
Transport/Logistics/Warehousing 999
Commercial, Visitor, and Entertainment Industries10,687 Retail 4,740
Arts and Events 400
Hotels/Motels and Restuarants 5,547
Government and Education 8,895
Education 1,149
Government 7746
Industry Estimated Number of Jobs
Median Wages by Occupation
Takeaway: The median wage for jobs worked in
2025 within the City of Napa is $25.36 for all
industries combined (+$0.74 from 2024, +3.0%),
where the median in Sonoma is $26.51, San
Francisco’s metropolitan area (including Alameda
and San Mateo counties) is $35.56, and California is
$27.38 (the 2025 data are not yet available for San
Francisco city and county alone or Marin County as
of June 1, 2025). These data indicate that overall
wages in Napa are competitive with those in
adjacent Sonoma County and lower than in Solano
County. For Napa, construction jobs had more than
a 14% wage increase since 2024. Napa as a city
economy is a significant portion of Napa County’s
labor market in terms of jobs available and a variety
of positions.
Description:The chart and table show the median
wage level by occupation for selected jurisdictions
and California overall. The complete list of
occupations can be viewed by scrolling on the
table.
Source: California EDD and Bureau of Labor Statistics (2024).
Median Wages by Occupation (2025)
LABOR TRENDS
Management $62.33 $59.39 $83.72$60.92 $66.78
Business and Financial Operations $40.67 $40.22 $52.97$41.37 $45.21 Computer and Mathematical $46.30 $48.43 $79.69$49.70 $65.40 Architecture and Engineering $48.23 $56.58 $62.95$52.70 $57.44 Life, Physical, and Social Science $35.69 $41.56 $60.67$46.78 $46.28 Community and Social Service $30.37 $30.75 $34.76$34.03 $30.41 Legal $51.26 $50.71 $75.42$45.50 $62.16
Educational Instruction and Library $31.88 $31.33 $35.30$31.61 $31.56 Arts, Design, Entertainment, Sports, and Media $30.63 $30.15 $44.08$27.13 $37.26 Healthcare Practitioners and Technical $61.46 $62.96 $66.00$64.72 $57.69 Healthcare Support $18.42 $18.28 $17.66$17.49 $17.24
ProtectiveService $2807 $2741 $2716 $4499 $2668
Occupation Type Napa Sonoma SF Solano CA
$40
$35
$30
$25
$20
$15
$10
$5
0 Napa Sonoma San Francisco Solano California
Total Median Wage Level
Jurisdiction
Taxable Sales
Takeaway:The total taxable sales of all retail categories in Napa were $450.2 million in Q4 2024, a -1.3% decrease from Q4 2023.
However, for the 12 months ending on December 31, 2024, the annualized change from December 31, 2023, was -0.6%. The top retail sector is restaurants and bars (Food Services and Drinking Places) in Q4 2024 at 19.0% ($85.6 million), followed by general merchandise stores (department and gift stores) sales at 13.0% ($58.6 million). The All-Other Outlets category includes various businesses with retail points of sale. Still, it is not a retail business as a primary function (winery tasting rooms are examples), with
18.8% ($84.8 million) of taxable sales. Napa County taxable sales fell by -3.0% year on year and -1.7% comparing 2024 taxable sales to 2023, while California slipped by -2.3% and -0.9% year on year and annually, respectively. The latest data are from April 2025.
Description: The charts below summarize the composition of taxable sales to track business health, which forms the basis of revenue and sales tax revenue generated for the City.
Source: California Department of Tax and Fee Administration Numbers may not add up due to rounding.
Source: California Department of Tax and Fee Administration
BUSINESS HEALTH
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
City of Napa Napa County California
Composition of Taxable Sales (Q4 2024)
Comparison of city of Napa Taxable Sales by
Major Retail Category (Q4 2024, Q4 2023)
Q4 2024 Q4 2023
Q4 2024
Building Material and Garden Equipment and Supplies
Clothing and Clothing Accessories Stores $32
Food and Beverage Stores $32.7M
Food Services and Drinking Places $85.7M
Gasoline Stations $30.8MGeneral Merchandise Stores $58.6M Home Furnishings and Appliance Stores $5.
Motor Vehicle and Parts Dealers $51.1M
Other Retail Group $31.8M
All Other Outlets $84.8M
BUSINESS HEALTH
Business Licenses
Takeaway: Overall, the number of new business starts for Q1 2025 has outpaced the number of closed licenses. Service businesses made up most of the latest starts and closures, indicating the swing of these business types compared to retail, food, and beauty. Two tasting room/wine sales license closures and two openings resulted in a zero change and no new accommodation starts.
Description: The table below illustrates the number of businesses in the City limits that either (1) applied for a new business license with a start date or (2) closed out a license between January 1, 2025, and March 31, 2025. Business Category sectors are specific business types used as descriptors by the City of Napa.
Open and Closed Business Licenses (Q1 2025)
Source: HdL
Economic Output
Takeaway: Napa’s top industries are Manufacturing (including wineries where bottled wine is produced), Real Estate, Rental and Leasing, Government, Medical Services, and Visitor-Serving (Hotels, Motels, and Restaurants). The latest data are from December 2024.
Description:This chart tracks the top economic drivers in Napa’s economy. It summarizes the estimated economic output from various industries within the city economy for 2023 in 2021 dollars. The total economic output of Napa County is approximately $11.8 billion, while the city economy is $7.48 billion (in 2021 inflation-adjusted dollars for 2023), of which the Napa city economy contributes approximately 68.4% of the total economic output.
Manufacturing 22.7%
Real Estate and Rental and Leasing (incl Equipmen
Government 10.0%Medical Offices, Hospitals, Non-Profits providing Health Se Hotels, Motels and Restaurants 6.6%
Professional, Scientific, and Technical Servic
Construction 4.6%
Retail Trade (Stores and Virtual Sales)
Finance and Insurance and Banking 3.3%
All Others 21.6%
Napa (city) Gross Regional Product (2023)
Source: Bureau of Economic Analysis, California EDD, EMSI (Lightcast) Accomodation 0 0 0
Retail Sales 17 5 12
Restaurant/Bar/Food 10 0 10
Art/Entertainment 9 0 9
Beauty/Massage 13 1 12
Services 79 10 69
Tasting Room/Wine Sales 2 2 0
Manufacturing/Wine
Production 0 1 -1
Q1 Total: 130 19 111
Year to Date (2025): 130 19 111
Business Category Number of
New Starts
Number of
Closed Difference
BUSINESS HEALTH Commercial Real Estate Summary (2019-24) Source: Keegan and Coppin (industrial); Colliers (office) 0 $0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
$4.50
0 3.0%
6.0%
9.0%
12.0%
15.0%
18.0%
21.0%
24.0%
27.0%
2019 2020 2021 2022 2023 2024
$2.36 $2.47 $2.50 $2.45 $2.68 $2.81$0.93 $0.99 $1.09 $1.17 $1.56 $1.30
7.7%
12.9%
14.0%
20.1%
14.8%
12.5%
6.8%
4.1%
1.6% 2.2%
3.2% 3.4%
Price (per sq. ft)
Vacancy Rate (%)
Office Price Industrial Price Office Vacancy Industrial Vacancy Commercial Real Estate Summary
Takeaway: The vacancy rate for office was
significantly affected due to COVID-19, with an all-
time high of 20.1% vacancy rate, and has dopped to
12.5% in 2024. Conversely, the vacancy rate for
industrial dropped during COVID-19 and remains well
below 2019, indicating a strong market need for
industrial space. Despite a high vacancy rate, the
price per square foot for office has steadily increased from $2.36 in 2019 to $2.81 in 2024. Price for industrial has remained much lower than office and has also
steadily increased from $0.93 in 2019 to $1.30 in 2024.
The trends in the chart suggest that the vacancy rate
for office will continue to decrease, while the vacancy rate for industrial stays consistent around 3%. Price
per square foot for both office and industrial will likely continue to have a modest increase.
Description:The chart (right) shows the relationship
between the price per square foot of office and
industrial commercial real estate compared to the
vacancy rate of each.
Calendar Year End (Q4)
Visitor and Tourism Trends
Takeaway: We consider six-month moving averages for hotel occupancy and average daily rates (ADR). As of April 2025, occupancy rates increased (0.8 percentage points) compared to April 2024, despite some broader travel reactions to new federal trade policies. Average daily rates in Napa increased approximately $9.70 per night, comparing the six-month moving average ending in April 2025 ($353.80) to April 2024 ($344.10). Occupancy rates in 2025 so far show visitors are still coming to Napa. New trade policies may affect local wineries, restaurants, and retailers as 2025 progresses toward and beyond the summer travel season. The latest data are as of May 2025.
Description:Occupancy rates measure how full hotels and lodging are during a particular time. This helps indicate the visitor activity for overnight stays and informs the Transient Occupancy Tax (TOT) revenue forecast. The average daily rate (ADR) refers to the average cost of a one-night stay. Using six- month moving averages reduces seasonal and episodic reasons for changes in these data and focuses more on trends.
Source: Smith Travel Research
TOURISM TRENDS
Hotel Occupancy Rate (Occ) and Average Daily Rate (ADR) in Dollars for 6 Month Moving Average (2022-2025)
40%
44%
48%
52%
56%
60%
64%
68%
72%
76%
$300.00
$330.00
$360.00
$390.00
$420.00
$450.00
$480.00
$510.00
$540.00
$570.00
Jun-2022Jul-2022Aug-2022Sep-2022Oct-2022Nov-2022Dec-2022Jan-2023Feb-2023Mar-2023Apr-2023May-2023Jun-2023Jul-2023Aug-2023Sep-2023Oct-2023Nov-2023Dec-2023Jan-2024Feb-2024Mar-2024Apr-2024May-2024Jun-2024Jul-2024Aug-2024Sep-2024Oct-2024Nov-2024Dec-2024Jan-2025Feb-2025Mar-2025Apr-2025 Occ Rate (6 Mo MA)
ADR (6 Mo MA)
Occ Rate (6 Mo MA) ADR (6 Mo MA)
Median Rent Comparisons
Takeaway:Median rents increased 1.9 percent in Napa, according to ZillowTM Research, between April 2024 and April 2025.
Home rental prices continue to rise across the region. Livermore and Monterey increased by more than five percent over the last year, while Monterey’s price increase in dollars is similar to that of the city of Napa since April 2020. The latest data are from May 2025.
Description: The chart and table provide benchmarks for rental affordability in the Napa housing market. Comparison jurisdictions were chosen due to their similar population size, being a tourism destination, and/or being within a wine region. The rental price medians are calculated using samples of homes, condos, and apartments for rent, but they are primarily dominated by one- and two-bedroom apartments.
Source: ZillowTM Research (2020-2025). Current dollars.
HOUSING TRENDS
Median Rents by Year and Jurisdiction (2020-2025)
$1,800
$2,000
$2,200
$2,400
$2,600
$2,800
$3,000
$3,200
$3,400
$3,600
$3,800
$4,000
Apr-2020 Apr-2021 Apr-2022 Apr-2023 Apr-2024 Apr-2025
Napa Fairfield Petaluma San Rafael Temecula Santa Cruz
Livermore Monterey
Napa $2,341 $2,452 $2,777 $2,915 $2,947 $3,004 1.9%
Fairfield $1,964 $2,095 $2,319 $2,372 $2,432 $2,523 3.7% Petaluma$2,164 $2,198 $2,514 $2,495 $2,653 $2,780 4.8%
San
Rafael $2,595 $2,571 $2,923 $2,915 $3,038 $3,072 1.1%
Temecula$2,110 $2,412 $2,758 $2,845 $2,897 $2,961 2.2%
Santa
Cruz $2,775 $2,940 $3,310 $3,528 $3,661 $3,802 3.9%
Livermore $2,577 $2,690 $2,872 $2,880 $2,898 $3,058 5.5% Monterey $2,036 $2,098 $2,295 $2,510 $2,598 $2,736 5.3% Napa
County $2,390 $2,508 $2,815 $2,952 $2,980 $2,998 0.6%
Place Apr-
2020
Apr-
2021
Apr-
2022
Apr-
2023
Apr-
2024
Apr-
2025 Change