The Abbi Agency
January 1-June 30, 2026 Budget
ATTACHMENT 2
EXPENSES BREAKDOWN BUDGET
RETAINERS Jan-26 Feb-26 Mar-26 Apr-26 May-26 Jun-26
Project Management Retainer 2,700 2,700 2,700 2,700 2,700 2,700 $16,200.00 Social Retainer 5,400 5,400 5,400 5,400 5,400 5,400 $32,400.00 Bi-monthly newsletter (1 newsletter every other month) 1,500 1,500 1,500 $4,500.00 Monthly Blog 1,800 1,800 1,800 1,800 1,800 1,800 $10,800.00 SEO Retainer 900 900 900 900 900 900 $5,400.00
Website Digital Maintenance 1,300 1,300 1,300 1,300 1,300 1,300 $7,800.00 Media Buy Management, Optimization & Reporting 4,200 4,200 4,200 4,200 4,200 4,200 $25,200.00 Technology Fee 300 300 300 300 300 300 $1,800.00
$0.00
$0.00
16,600 18,100 16,600 18,100 16,600 18,100 $104,100.00
FIXED FEE
Onboarding, Integrated Audit, Research 3,000 $3,000.00
Team Immersion Trip (4 people for 3-days) 14,400 $14,400.00 Stakeholder & Branding Workshop (1-day) 4,800 $4,800.00 Visitor & Audience Research 3,000 $3,000.00
Social Media, Content Marketing & eNewsletter Editorial Calendar 3,000 $3,000.00 Influencer Coordination & Management (up to 2; billed upon consumption) 2,400 2,400 $4,800.00 Quarterly Content Shoot 9,000 9,000 $18,000.00
Media Buy Plan Development, Setup & Launch 3,000 $3,000.00 Website Refresh Creative & Development 11,000 11,000 11,000 $33,000.00 $0.00
22,200 12,000 5,400 11,000 25,400 11,000 $87,000.00
CREATIVE FIXED FEE
Brand Messaging / Platform Development 3,750 3,750 $7,500.00 Brand Identity Revamp 5,625 5,625 $11,250.00
Brand Guidelines 4,350 4,350 $4,350.00
$0.00
0 3,750 9,375 5,625 4,350 4,350 $23,100.00
PAID MEDIA HARD COSTS
Paid Media 19,000 19,000 19,000 19,000 19,000 19,000 $114,000.00 $0.00
19,000 19,000 19,000 19,000 19,000 19,000 $114,000.00
HARD COSTS - FIXED FEE/BILLED UPON CONSUMPTION
Influencer Trip Hard Costs (upon consumption; up to 2 influencers) 5,000 $5,000.00 Travel Costs: Immersion Trip and Other (upon consumption) 8,000 $8,000.00 $0.00
0 0 0 0 0 13,000 $13,000.00
FY26 Total $345,550.00
TOTAL EXPENSES: RETAINERS $16,600.00 $18,100.00 $16,600.00 $18,100.00 $16,600.00 $18,100.00 $104,100.00 INVOICE NUMBER: RETAINERS
TOTAL EXPENSES: FIXED FEE $22,200.00 $15,750.00 $14,775.00 $16,625.00 $29,750.00 $28,350.00 $127,450.00 INVOICE NUMBER: FIXED FEE
TOTAL EXPENSES: Media Buy $19,000.00 $19,000.00 $19,000.00 $19,000.00 $19,000.00 $19,000.00 $114,000.00 INVOICE NUMBER: Media Buy