Economic Development Dashboard
These key indicators gauge the city of Napa's economic performance and are updated on a quarterly basis as needed $468
Hotel Average Daily Rate
(Oct. 2025, Six-Month
Moving Average)
73.5%
Hotel Occupancy Rate
(Oct. 2025, Six-Month
Moving Average)
+4.1%
Hotel Occupancy Rate
past year difference (Oct.
2024 - Oct. 2025)
+3.4%
Hotel Occupancy Rate
past two year difference
(Oct. 2023 - Oct. 2025)
The City's Economy at a Glance
$7.48 Billion
City of Napa Gross Regional Product
Economic Output (2024 est.)
-1.4%
City of Napa Taxable Sales Percent
Change (2024 Q2 to 2025 Q2)
-3.2%
Napa County Taxable Sales Percent
Increase (2024 Q2 to 2025 Q2)
-0.02%
California Taxable Sales Percent
Increase (2024 Q2 to 2025 Q2)
$866,085
Median home price within the City as
of Oct. 2025 (Zillow Research)
-4.4%
City of Napa one year home price
growth rate (Oct. 2024 - Oct.2025)
-4.5%
City of Napa two-year home price
growth rate (Oct. 2023 - Oct. 2025)
-1.9%
City of Napa Housing Market Forecast
(% change in median home price) to
July 2026
Updated 12/2025
ATTACHMENT 1
LABOR TRENDS
Labor Force and Employment
Takeaway: Napa’s labor force increased by approximately 1,370 residents from Q3 2024 to Q3 2025. Napa’s number of employed residents increased by approximately 970 workers from Q3 2024 to Q3 2025, pushing Napa’s unemployment rate to 4.9 percent after seasonal adjustments as of Sept 2025, up from 4.3 percent in June 2025. Napa County stands at 4.6 percent unemployment after seasonal adjustments in Sept 2025; Napa’s unemployment rate continues to rise based on regional economic conditions and challenging jobs for new labor-force entrants. The city of Napa and Napa County remain strong labor markets regionally, even with recent headwinds.
Description: The city of Napa's labor force (red line in the graph) is determined by the number of residents working or looking for work. Employed residents (green line in the graph) live in Napa and have jobs. This illustrates how many Napa residents are employed compared to the overall workforce.
40.5K
41K
41.5K
42K
42.5K
43K
43.5K
44K
44.5K
45K
45.5K
46K
46.5K
7/1/228/1/229/1/2210/1/2211/1/2212/1/221/1/232/1/233/1/234/1/235/1/236/1/237/1/238/1/239/1/2310/1/2311/1/2312/1/231/1/242/1/243/1/244/1/245/1/246/1/247/1/248/1/249/1/2410/1/2411/1/2412/1/241/1/252/1/253/1/254/1/255/1/256/1/257/1/258/1/259/1/25 Employment Labor Force
Source: California EDD and Bureau of Labor Statistics. Seasonally adjusted.
Labor Force and Napa Residents Employed (2022-2025)Unemployment Rate
4.9%
Sept. 2025
4.1%
Sept. 2024
4.0%
Sept. 2023
3.3%
Sept. 2022
5.1%
Sept.2021
8.9%
Sept. 2020
Employment by Industry (Jobs in the City of Napa)
Takeaway:The number of people working for Napa-based employers is estimated to be 54,347 in 2024 (the estimate for 2023 was 54,008 jobs or +0.6 percent growth). At 16,454 jobs, construction, manufacturing (incl. wine making), and logistics workers hold the largest share of employment within Napa. The next group is the commercial, visitor, and entertainment industries, with 12,471 jobs.
Professional services in the private sector employ approximately 9,617 workers; healthcare and social assistance, including public health, are the third highest industries, with 6,890 jobs.
Description:The graph and table below show the estimated number of jobs in the city of Napa for 2024, including employed residents and inbound commuters. These are the latest data as of December 2025, with updates expected for December 2026 through 2025.
Source: California EDD, Census Bureau, EMSI (Lightcast) Jobs in the city of Napa (includes Residents and inbound Commuters) (2024) 2024 2023
Construction, Manufacturing, and
Logistics Industries
Commercial, Visitor, and
Entertainment Industries
Professional Service Industries
Health Care/Social Assistance
Administrative and Waste
Management Services
Other Services
Government and Education
0 2K 4K 6K 8K 10K 12K 14K 16K 18K
16,454
12,471
9,617
6,890
3,312
3,059
2,544
LABOR TRENDS
Construction, Manufacturing, and Logistics Industries 16,454 16,523 Agriculture 3,769 3,682
Mining 20 20
Utilities 86 84
Construction 3,277 3,310
Manufacturing 6,142 6,142
Wholesale 1,100 1,211
Transport/Logistics/Warehousing 2,060 2,074
Commercial, Visitor, and Entertainment Industries 12,471 12,171 Retail 4,740 4,740
Arts and Events 1,452 1,249
Hotels/Motels and Restuarants 6,279 6,182
Government and Education 2,544 2,561
Education 924 896
Government 1 620 1 665
Industry 2024 2023
Median Wages by Occupation
Takeaway: The median wage for jobs worked in
2025 within the City of Napa is $25.36 for all
industries combined (+$0.74 from 2024, +3.0%),
where the median in Sonoma is $26.51, San
Francisco’s metropolitan area (including Alameda
and San Mateo counties) is $35.56, and California is
$27.38 (the 2025 data are not yet available for San
Francisco city and county alone or Marin County as
of June 1, 2025). These data indicate that overall
wages in Napa are competitive with those in
adjacent Sonoma County and lower than in Solano
County. For Napa, construction jobs had more than
a 14% wage increase since 2024. Napa as a city
economy is a significant portion of Napa County’s
labor market in terms of jobs available and a variety
of positions.
Description:The chart and table show the median
wage level by occupation for selected jurisdictions
and California overall. The complete list of
occupations can be viewed by scrolling on the
table.
Source: California EDD and Bureau of Labor Statistics (2024).
Median Wages by Occupation (2025)
LABOR TRENDS
Management $62.33 $60.49 $82.31 $62.05 $68.02
Business and Financial Operations $40.67 $40.97 $54.06 $42.14 $46.05 Computer and Mathematical $46.30 $49.75 $74.51 $51.05 $67.18 Architecture and Engineering $48.23 $58.12 $61.05 $54.13 $59.00 Life, Physical, and Social Science $35.69 $42.69 $57.19 $48.05 $47.54 Community and Social Service $30.37 $31.59 $35.94 $34.95 $31.24 Legal $51.26 $52.09 $71.89 $46.74 $63.85
Educational Instruction and Library $31.88 $32.18 $35.90 $32.47 $32.42 Arts, Design, Entertainment, Sports, and Media $30.63 $30.97 $44.97 $27.87 $38.27 Healthcare Practitioners and Technical $61.46 $64.67 $72.50 $66.48 $59.26 Healthcare Support $18.42 $18.80 $19.92 $17.99 $17.73
Protective Service $28 07 $28 19 $36 90 $46 27 $27 44
Occupation Type Napa Sonoma SF Solano CA
$40
$35
$30
$25
$20
$15
$10
$5
0 Napa Sonoma San Francisco Solano California
Total Median Wage Level
Jurisdiction
Taxable Sales
Takeaway:The total taxable sales of all retail categories in Napa were $460 million in Q2 2025, a -1.4% decrease from Q2 2024.
However, for the 12 months ending on June 30, 2025, the annualized change from June 30, 2024 (city fiscal year comparison), was -2.1%. For Napa County overall, the change comparing the last two fiscal years to each other was -3.0%. The top retail sector is restaurants and bars (Food Services and Drinking Places) in Q2 2025 at 20.8% ($95.8 million), followed by general merchandise stores (department and gift stores) sales at 13.0% ($60 million). The All-Other Outlets category includes various businesses with retail points of sale (winery tasting rooms are examples), with 19.2% ($88.5 million) of taxable sales. California taxable sales slipped by -1.4% over the last fiscal year and was flat comparing Q2 2025 to Q2 2024, respectively. The latest data are from September 2025.
Description: The charts below summarize the composition of taxable sales to track business health, which forms the basis of revenue and sales tax revenue generated for the City.
Source: California Department of Tax and Fee AdministrationNumbers may not add up due to rounding.
Source: California Department of Tax and Fee Administration
BUSINESS HEALTH
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
City of Napa Napa County California
Composition of Taxable Sales (Q2 2025)
Comparison of city of Napa Taxable Sales by
Major Retail Category (Q2 2025, Q2 2024)
Q2 2025 Q2 2024
Q2 2025
Building Material and Garden Equipment and Supplies
Clothing and Clothing Accessories Stores $2
Food and Beverage Stores $30.4M
Food Services and Drinking Places $95.8M
Gasoline Stations $32.8MGeneral Merchandise Stores $60M Home Furnishings and Appliance Stores $5.
Motor Vehicle and Parts Dealers $41.5M
Other Retail Group $35.4M
All Other Outlets $88.5M
BUSINESS HEALTH
Business Licenses
Takeaway: Overall, the number of new business starts for Q3 2025 has outpaced the number of closed licenses. Service-related businesses made up most of the latest starts and closures, indicating the swing of these business types compared to other types. Q3 has seen fewer business opening compared to Q1 (130) and Q2 (113). The total new business starts for year-to-date is 324 compared to 65 closings.
Description: The table below illustrates the number of businesses in the City Limits that either (1) applied for a new business license with a start date or (2) closed out a license within each quarter in 2025. Business Category sectors are specific business types used as descriptors by the City of Napa for aggregation. Scroll to see full table.
Open and Closed Business Licenses (2025)
Source: HdL
Economic Output
Takeaway: Napa’s top industries are Manufacturing (including wineries where bottled wine is produced), Real Estate, Rental and Leasing, Government, Medical Services, and Visitor-Serving (Hotels, Motels, and Restaurants). The latest data are from December 2024.
Description:This chart tracks the top economic drivers in Napa’s economy. It summarizes the estimated economic output from various industries within the city economy for 2023 in 2021 dollars. The total economic output of Napa County is approximately $11.8 billion, while the city economy is $7.48 billion (in 2021 inflation-adjusted dollars for 2023), of which the Napa city economy contributes approximately 68.4% of the total economic output.
Manufacturing 22.7%
Real Estate and Rental and Leasing (incl Equipmen
Government 10.0%Medical Offices, Hospitals, Non-Profits providing Health Se Hotels, Motels and Restaurants 6.6%
Professional, Scientific, and Technical Servic
Construction 4.6%
Retail Trade (Stores and Virtual Sales)
Finance and Insurance and Banking 3.3%
All Others 21.6%
Napa (city) Gross Regional Product (2023)
Source: Bureau of Economic Analysis, California EDD, EMSI (Lightcast) Q3 2025 Q2 2025 Q1 2025
Accomodation 0 0 0
Retail Sales 13 2 11
Restaurant/Bar/Food 5 5 0
Art/Entertainment 1 1 0
Beauty/Massage 9 2 7
Services 49 12 37
Tasting Room/Wine Sales 3 4 -1
Manufacturing/Wine
Production 1 0 1
Business Category Number of New
Starts
Number of
Closed Difference
BUSINESS HEALTH
Commercial Real Estate Summary (2019-25 YTD)
Source: Keegan and Coppin (industrial); Colliers (office) 0 $0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
$4.50
0 3.0%
6.0%
9.0%
12.0%
15.0%
18.0%
21.0%
24.0%
27.0%
2019 2020 2021 2022 2023 2024 2025 YTD
$2.36 $2.47 $2.50 $2.45 $2.68 $2.81 $2.56$0.93 $0.99 $1.09 $1.17 $1.56 $1.30 $1.42
7.7%
12.9%
14.0%
20.1%
14.8%
12.5%
16.1%
6.8%
4.1%
1.6%
2.2%
3.2% 3.4%
4.7%
Price (per sq. ft)
Vacancy Rate (%)
Office Price Industrial Price Office Vacancy Industrial Vacancy Commercial Real Estate Summary
Takeaway: Office vacancy rates have fallen from their
recent heights in 2022 to 16.1 percent in Q3 2025 (2025 YTD). We see that office vacancy has jumped from 12.5
percent to 16.1 percent, indicating a softer office market in 2025. In addition, the price per sq. ft. is lower in Q3 2025 compared to year-end 2024, with prices dropping
from $2.81/sq. ft. to $2.56/sq. ft. Industrial vacancy has increased year over year since its lowest in 2021, but
the price per sq. ft has been steadily increasing year
over year.
The trends in the chart suggest that the vacancy rate
for office will decrease, especially as interest rates fall slowly through 2026; the vacancy rate for industrial
stays consistent between 2 percent and 4 percent.
Prices per square foot for both office and industrial will likely continue to have modest increases.
Description:The chart (right) shows the relationship
between the price per square foot of office and
industrial commercial real estate compared to the
vacancy rate of each.
Calendar Year
Visitor and Tourism Trends
Takeaway: We consider six-month moving averages for hotel occupancy and average daily rates (ADR). As of October 2025, occupancy rates (on a six- month moving-average basis) increased (4.1 percentage points) compared to October 2024. Average daily rates in Napa decreased approximately $11.79 per night, comparing the six-month moving average ending in October 2025 ($467.69) to October 2024 ($455.90). On a good note, taxable overnight stay prices (revenue per available room or RevPAR) increased by $26.78 from October 2024 to October 2025, almost double the RevPAR change between July 2024 and July 2025 reported in the previous quarter. The latest data are as of October 2025 and suggest that competition for traveler spending has increased and Napa’s hoteliers have adjusted well.
Description:Occupancy rates measure how full hotels and lodging are during a particular time. This helps indicate the visitor activity for overnight stays and informs the Transient Occupancy Tax (TOT) revenue forecast. The average daily rate (ADR) refers to the average cost of a one-night stay. Using six- month moving averages reduces seasonal and episodic reasons for changes in these data and focuses more on trends.
Source: Smith Travel Research
TOURISM TRENDS
Hotel Occupancy Rate (Occ) and Average Daily Rate (ADR) in Dollars for 6 Month Moving Average (2022-2025)
40%
44%
48%
52%
56%
60%
64%
68%
72%
76%
$300.00
$330.00
$360.00
$390.00
$420.00
$450.00
$480.00
$510.00
$540.00
$570.00
Jun-2022Jul-2022Aug-2022Sep-2022Oct-2022Nov-2022Dec-2022Jan-2023Feb-2023Mar-2023Apr-2023May-2023Jun-2023Jul-2023Aug-2023Sep-2023Oct-2023Nov-2023Dec-2023Jan-2024Feb-2024Mar-2024Apr-2024May-2024Jun-2024Jul-2024Aug-2024Sep-2024Oct-2024Nov-2024Dec-2024Jan-2025Feb-2025Mar-2025Apr-2025May-2025Jun-2025Jul-2025Aug-2025Sep-2025Oct-2025 Occ Rate (6 Mo MA)
ADR (6 Mo MA)
Occ Rate (6 Mo MA) ADR (6 Mo MA)
Median Rent Comparisons
Takeaway: Median rents decreased by 0.1 percent in Napa, according to ZillowTM Research, between October 2024 and October 2025. Regionally, the trend remains between 1.0 and 4.0 percent. Home rental prices continue to rise across the region.
Livermore, Monterey and Petaluma increased between 2.5 and 3.5 percent over the last year ending in October 2025. San Rafael saw a 4.0 percent increase in rents from October 2024 to October 2025. The latest data are from October 2025.
Description: The chart and table provide benchmarks for rental affordability in the Napa housing market. Comparison jurisdictions were chosen due to their similar population size, being a tourism destination, and/or being within a wine region. The rental price medians are calculated using samples of homes, condos, and apartments for rent, but they are primarily dominated by one- and two-bedroom apartments.
Source: ZillowTM Research (2020-2025). Current dollars.
HOUSING TRENDS
Median Rents by Year and Jurisdiction (2020-2025)
$2,000
$2,200
$2,400
$2,600
$2,800
$3,000
$3,200
$3,400
$3,600
Oct-2020 Oct-2021 Oct-2022 Oct-2023 Oct-2024 Oct-2025
Napa Fairfield Petaluma San Rafael Temecula Santa Cruz
Livermore Monterey
Napa $2,367 $2,562 $2,693 $2,750 $2,805 $2,801 -0.1%
Fairfield $2,054 $2,243 $2,316 $2,394 $2,470 $2,502 1.3% Petaluma $2,269 $2,487 $2,600 $2,764 $2,734 $2,812 2.9% San
Rafael $2,630 $2,751 $2,900 $2,992 $3,049 $3,171 4.0%
Temecula $2,174 $2,574 $2,786 $2,842 $2,893 $2,940 1.6% Santa
Cruz $2,595 $3,029 $3,304 $3,320 $3,402 $3,449 1.4%
Livermore $2,712 $2,875 $3,067 $3,072 $3,080 $3,156 2.5% Monterey $2,080 $2,288 $2,476 $2,561 $2,702 $2,797 3.5% Napa
County $2,464 $2,639 $2,775 $2,841 $2,881 $2,886 0.2%
Place Oct-
2020
Oct-
2021
Oct-
2022
Oct-
2023
Oct-
2024
Oct-
2025
Change